11 Best Hospitality Marketing Agencies in 2024 [Full Review]

Effective marketing is one of the most important aspects of running a successful hospitality business. However, hospitality marketing is one of the most difficult to master. Because the industry is so diverse, determining the best strategy for your company is not as simple as it may seem. And sometimes, you just don’t have the time, energy, or capacity to throw yourself into it, and relying on someone else is the best option. Enter a hospitality marketing agency!

So what exactly is hospitality marketing? Which services should you expect from these marketing companies? And finally, how do you find the right one?

If that sounds a little intimidating, don’t worry—we’ve got you covered.

This article serves to help you find the best possible hospitality marketing agency for your company by explaining the characteristics of hospitality marketing and providing you with a list of the very best marketing companies.

We’re confident that this article will help you find THE marketing company for your “Hospitality” business, whether it’s a hotel, resort, tourism destination, or restaurant.

Ready to learn all about these marketing agencies?

Let’s go!

11 Best Hospitality Marketing Agencies in 2024

That’s a lot to remember, let alone implement. So rather than diverting time from what you’re good at, let one of these fantastic hospitality marketing agencies do all the hard work for you.

1. Major Tom

Major Tom is the next evolution of digital marketing; it is a full-service firm explicitly designed to assist hospitality businesses in thriving in an increasingly complex environment. They are a hospitality digital marketing agency with a team of top experts hand-picked from around the world.

Major Tom was formed in July 2018 by the merger of 6S Marketing and Drive Digital, each of which has been in operation since 2000 and 2012, respectively. They have been providing services to their partners from offices in New York, Toronto, and Vancouver since 2018.

Moreover, they combine advanced strategy from a reputable consultant with execution and technological prowess from a top agency. Their mission is to help businesses find clarity by cutting through the clutter.

2. Speakeasy Agency

The Toronto-based, cost-effective digital marketing firm Speakeasy was established in 2018. Their goal is to deliver enterprise-level marketing services to various industries, including hospitality, at small business rates.

They prioritize assisting their clients in increasing their online presence through a sales-first strategy since they live and die by your bottom line. No overly lengthy, fixed-term agreements, and most definitely no cookie-cutter approaches.

In addition to creating market-leading advertising campaigns, they work with an outstanding account management staff and internal experts to create social media strategies, well-optimized websites, organic SEO programs, and spectacular photo, video, and graphic design material.

3. Incite Response

A multi-awarded digital marketing company, Incite Response focuses on high-end website creation, website administration, social media marketing, integrated email campaigns, advanced lead tracking, PPC ad management, reputation management, and a range of data services.

They use WordPress, an open-source content management system, to construct websites rather than a constrained proprietary platform, saving their clients time and money without making any compromises. By mastering, creating, and integrating cutting-edge software into all they do, they create a safe, robust, comprehensive, leading-edge digital marketing footprint for each of their hospitality clients.

4. 97 Switch

97 Switch is a luxury hotel marketing agency that values its connections with individuals. They conduct their business with the conviction that everything they do should be done with consideration for others.

By offering their partners the finest service possible, they demonstrate this. They listen to what individuals have to say and respond accordingly based on their needs. They will not compromise their commitment to treating people well because it is a fundamental component of their business.

5. Q4Launch

Q4launch’s marketing strategy focuses on turning website traffic into visitors to your hotel. They collaborate with B&Bs, inns, boutique hotels, resorts, and enterprises that provide vacation rentals.

Although their recipe for success has been tested, they don’t stop there! To make sure they are delivering the greatest results, they continue to mine data. They offer a variety of destination marketing services, such as Future proof® web design, hospitality email marketing, search engine optimization, social media management, pay-per-click advertising, content production, and copywriting, all of which are intended to increase customer ROI.

Furthermore, they are a vibrant team who loves to travel, work in the hospitality sector, and have a good time. Every step of the journey, they are at your side.

6. Travel Media Group

At Travel Media Group, we deliberately designed every solution with hoteliers in mind. Their dedication to the success of their clientele distinguishes them from other providers. They will assist you in addressing the particular requirements of your property with a committed support staff in place.

Hoteliers can count on their dedication to ongoing product innovation to put them at the forefront of the hospitality marketing industry. To assist hotels in generating more revenue, Travel Media Group delivers better hotel marketing. And you can count on them as your reliable partner because they have been a pioneer in hospitality marketing for more than 30 years.

7. Milestone Internet Marketing

Milestone, a hospitality marketing agency,  helps you be everywhere your customers are by boosting your digital presence and making information more accurate, consistent, and visible.

Moreover, they use a digital presence platform to accomplish this and can add as much or as little service as you require. Through omnichannel marketing powered by SEO, they work with huge brands and mid-size companies across industries to increase traffic, engagement, and revenue. Their cutting-edge products and services help clients all around the world generate income and return on investment.

Milestone does business with more than 2,000 organizations globally, including well-known hotel chains, significant retailers, and financial services firms. Milestone has won more than 300 honors and is known for fusing excellent design with cutting-edge technological capabilities.

8. Blue Magnet Interactive

Blue Magnet Interactive is a full-service digital marketing business that specializes in the hospitality industry.

For hotels, CVBs, hospitality management firms, and other businesses involved in the travel industry, they are experts in search engine optimization, website design, and development, social media management, paid search, and email marketing.

9. Fisheye Marketing

Fisheye Marketing is a small-business hospitality marketing agency in Sioux Falls, South Dakota. They are dedicated to helping others by providing small businesses with value through connections based on honesty.

They believe that having peace of mind is a priceless asset for your business. It might take a lot of time to stay current with the internet’s constantly evolving trends.

In truth, even small businesses that are knowledgeable about the best online marketing channels available today are frequently overburdened with day-to-day tasks and unable to devote the time and effort necessary to convey your story. Their intention is to give you peace of mind by assuring you that your company or organization is being represented as effectively as possible.

10. ENVISIONWORKS Inc.

A Miami-based boutique digital marketing company called ENVISIONWORKS focuses on high-end hotels and resorts, unusual lifestyle settings, and travel-related experiences. They have served as some of the top trendsetters and tastemakers in the world for more than 20 years.

Some of the most prestigious luxury hotels, resorts, and villas from the Leading Hotels of the World, Relais & Chateaux, and Small Luxury Hotels of the World portfolios, located in the United States, the Caribbean Islands, and prestigious European locations, are among their clients for destination marketing.

Their turnkey approach provides customers with a single point of contact and, ultimately, a definite competitive advantage.

11. Pace

With practical, personalized sales solutions, Pace, a hospitality marketing agency, provides corporate businesses and hospitality companies with demonstrable, long-term business results. Pace transforms your complex sales difficulties into clear answers directly connected to successful sales execution.

Furthermore, their highly successful sales professionals provide instruction and mentoring in practical workshops utilizing your actual pipeline data to achieve measurable long-term sales results. In addition, every subject they discuss and every argument they put out is intended to increase the volume and velocity of your pipeline and increase the number of higher-value sales you close.

Hospitality Marketing: Key Characteristics

Marketing a hospitality brand is slightly more complicated than marketing a business in any other sector because you are selling an intangible experience as much as a product or service. Therefore, Hospitality brands necessitate a comprehensive marketing strategy that includes social media, influencer marketing, content marketing, SEO, location-based and mobile marketing.

Of course, different subcategories, such as restaurant marketing, hotel marketing, theme park marketing, and so on, will have strategies that are more effective than others. However, there is significant overlap between all of these tactics, and many of the principles are universal.

As a result, tactics such as video marketing and user-generated content marketing, as well as customer-centric mindsets, will be present in any well-run hospitality company and their tactics.

Customer Experience

In the competitive world of hospitality, the most important factor in getting a customer to return is how they feel. To be a successful, restaurant, or travel agency, you must implement comprehensive experience marketing strategies.

Furthermore, it is critical to remember that providing excellent customer service does not always result in immediate financial gains but will almost always pay off in the long run.

Collecting analytics from online customer testimonials on review websites is one way to get high returns and a steady stream of repeat customers. This will provide you with a wealth of information about your customers’ preferences, suggestions for improving your business, and indicators of future sales.

Branding

Before you can expect any of your marketing efforts to be successful, you must first decide what you’re selling.

To help you decide on your brand identity, consider asking yourself some of the following questions:

• What distinguishes your hospitality business?
• What types of people are you hoping to attract?
• What is your brand’s tone (friendly, elegant, sassy, etc.)?
• What impression do you want people to have after visiting your establishment?
• What is the level of competition in your area?

Video Marketing

By posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube, hospitality companies in the travel industry can interact with their target market easily and effectively.

Although written content can help you raise brand awareness and attract readers’ attention, why not provide them with digestible visual content about your hotel, restaurant, or resort?

As a result, marketers have a nearly limitless number of options at their disposal, ranging from live feeds of hotel activities to promotional videos highlighting hotel features and customer interviews discussing their experiences. Furthermore, with the growing popularity of 360-degree video, there are more options than ever before for completely immersing viewers.

For example, you could use video marketing to show people the peaceful moments they can have at your hotel, highlight your delectable cuisines, or highlight the fun activities you offer.

For example, Marriott Hotels capitalized on video marketing’s increasing popularity and effectiveness when they launched their short film campaign, posted on the Video One Productions‘ YouTube channel.

Content Marketing

We just discussed how video content is often more effective than written content; however, both are classified as content marketing. Similarly, each type of content marketing has its place and can significantly impact sales and your customer base.

Content marketing aims to attract customers by providing them with valuable, almost always free resources that will influence their purchasing decisions in your favor.

Running a blog or a weekly magazine, for example, can serve this purpose extremely well because you’ll be providing information that potential customers will find useful.

Influencer Marketing

Influencer marketing is quickly becoming a great option for hospitality marketers looking to stay relevant in a crowded market. In addition, influencer marketing, a digital take on traditional word-of-mouth advertising, helps hotels build their brands and attract direct bookings.

By developing consumer reputation and trust, you can reach a much larger audience and gain more clients for your hotel or travel company. As a result, you can attract potential clients by delivering genuine content from a highly influential and authoritative person in the industry.

You could, for example, target young people who prefer Airbnb services over traditional hotels with your influencer marketing campaign. the market segment you’re attempting to tap into.

User-Generated Content

User-generated content is quickly gaining traction in marketing strategies and is now a common tactic employed by any hospitality marketing agency. And, when used correctly, user-generated content can help you significantly increase brand reputation and awareness.

User-generated content is created by online users and shared with others. It can take the form of endorsements, comments, forums, blog entries, social publishing, and so on.

Before making a final decision, a potential customer who is looking for information about your brand online will usually read customer reviews about your business on other websites or social media platforms.

One effective strategy is to encourage your visitors to share their experiences on social media. Hold contests, create brand hashtags, or set up photo opportunities at your hotel to accomplish this.

Wrapping Up

And there you have it! Everything you need to know to grow your hospitality business into one of the industry’s leaders!

We’ve covered everything from what hospitality marketing is to why it’s important, as well as the best marketing companies to help you get there.

Keep in mind that getting hospitality marketing right can be difficult and time-consuming. That is why hiring a hospitality marketing agency is such a good idea; they will handle everything for you.

So, what are you holding out for?

Start-a-picking!

References

How and What:  Hospitality marketing – definition and importance

ThriveGlobal: The Difficulties of Marketing in the Hospitality and Why Internet Marketing Is the Final Frontier for Small Businesses in the Hospitality Space

Cvent: What Is the Hospitality Industry? Your Complete Guide

SoegJobs: KEY SUCCESS FACTORS OF THE HOSPITALITY INDUSTRY

Statista: Market size of the hotel and resort industry worldwide from 2013 to 2022, with a forecast for 2023

FinancesOnline: 109 Hospitality Statistics You Must Know: 2021/2022 Data Analysis & Market Share

LocalIQ: 90 Online Review Statistics That Will Blow Your Mind in 2024