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The toughest challenge of developing a crypto project isn’t the project itself but all the marketing that comes after!
Buyers in this space are picky about the projects they invest in, and prefer established brands with credibility. About 40% of traders don’t feel confident in a brand’s security measures.
So, how do you help these buyers gain confidence in your crypto project?
And how do you transform them from one-time consumers to life-long brand community members?
Well, it’s no walk in the park. You must be willing to invest time, resources, and innovative marketing approaches to get this right!
Fortunately for your crypto project, we can help you develop a conversion-driven crypto marketing strategy with your target audience in the center.
We’ve outlined the top 13 crypto marketing strategies to skyrocket your crypto project with real-life examples to learn from!
Ready to become a crypto marketing master?
Let’s go!
Crypto marketing refers to the specific marketing strategies and channels used to overcome the unique challenges of promoting a crypto project.
Marketing a crypto project effectively, using the right strategies and channels, is essential!
We spoke to Matvii Diadkov, Founder of the Bitmedia.IO Crypto Ad Network, to find out why crypto marketing is so important:
“At the moment, we can see how the crypto industry has changed and how the approach to marketing crypto products is evolving.
Despite new techniques and marketing practices appearing daily, it is important to differentiate crypto marketing from other niches.
Marketing remains important in the cryptocurrency space for two main reasons:
In this niche, like in any other competitive niche, marketing is the king.”
MATVII’S PRO CRYPTO MARKETING TIP:
Pay attention when an informational occasion or the opinion of an influential influencer (like Elon Musk) dramatically affects the market. Events that dramatically impact the price of Bitcoin and other cryptocurrencies, noise around famous NFT games, scandals with crypto scams… More often than not, the buzz is part of a carefully thought-out marketing strategy. So, take advantage of this: run banner ads, leverage PR, and reach out to influencers when such an event occurs!
You can’t achieve a successful crypto project without community marketing. Because crypto is a new concept, you must develop a dedicated community to promote your project.
You need to establish a community of targeted buyers before you launch your project.
Community marketing is challenging and time-consuming. But if you provide your audience with value and get them engaged, it’s well worth the effort.
Another strategy for community marketing is offering users something in exchange for joining your community. What you offer them depends on your brand and what your ideal client considers valuable.
You can use online social platforms like Discord for your buyer community. Other options include Reddit and Telegram.
Developing trust with your audience is a 24/7 job for crypto marketing. This approach needs to be on your to-do list from the get-go.
If you’ve tried building credibility but landed more negative reviews than positive ones, don’t let this deter you – there are many ways you can establish trust with your audience or repair your reputation for crypto marketing.
Some of these methods include:
Developing and maintaining buyer trust is a process but it’s worthwhile (and 100% necessary). You can make it easier with these tips:
After reading all the best crypto marketing strategies below, you might want to launch a pay-per-click (PPC) ad campaign on Google. PPC ads on Google are a fantastic way to gain traction for your crypto project. But Google is specific about which crypto projects you can promote on their search engine:
Your location determines if you can use Google’s PPC ads to promote your crypto project, and each area has different requirements and regulations for crypto PPC ads. These restrictions are why you may have noticed that you see comparatively fewer crypto PPC ads compared to more widely used products and services.
There are four crypto projects you can’t promote on Google at all. These projects are:
Understand if and how you can promote your crypto project on Google and be sure to abide by the regulations to avoid getting in hot water with the world’s most beloved search engine!
SMART goals are the cornerstone of every profitable crypto project. Develop a clear idea of what you want your project to achieve. Consider the monetary gain you hope to accomplish and how this project should impact your business.
For instance, you might say: I want this project to generate $10,000 in conversions. This project must increase brand awareness by x%, sales by x%, and community growth with xxx new members. I must achieve these goals within six months.
Once you consider the endgame for your crypto project beyond profit, you can accurately shape your crypto marketing strategy. To increase the chance of hitting your targets, measure your performance against your SMART goals consistently and course correct as needed.
Summary: Crypto Marketing Guidelines
Source: Unstoppable Domains
Starting and promoting a crypto project is challenging for anyone, especially newcomers in the crypto space. But with the help of crypto marketing agencies, this process will be ten times easier!
However, you must choose the best crypto marketing agency for your business to make the most of their expertise and services.
Crypto agencies can help your business through a robust and specialized range of services for crypto marketing. These agencies understand the demographics and trends of crypto audiences and the best platforms to market your project on to reach the right buyers.
Unlike most businesses, crypto agencies have worked on countless crypto projects. They understand the landscape of this marketing environment and what your project needs to stand out.
The pros of working with an agency for crypto marketing include:
It’s not all sunshine and rainbows, and crypto agencies do have their cons, like:
There’s a lot to consider before working with a crypto marketing agency. While these agencies are expensive, you can rely on expert services, which can make or break your project.
One of the most popular crypto marketing agencies is Coinbound. Coinbound specializes in expert services for crypto marketing, NFT marketing, and Blockchain. This agency can help you start a crypto marketing influencer campaign and maintain it while providing support for PR and community marketing.
Many successful brands in the crypto space have used Coinbound, including Cosmos, MetaMask, and Decrypt. You can also rely on this agency to develop a results-driven Twitter marketing strategy, manage your blog and provide networking opportunities.
Coinbound is a reliable solution but there are many other great crypto marketing agencies out there, so do your research and find the one that fits best for your business.
Designing and developing a website is essential and you need it to use any of the other strategies on this list. Whether you have an existing website or must create a new one, your website must be geared toward marketing and sharing information about your crypto project.
For a crypto marketing website, you must have elements such as:
A dedicated website centralizes all the information about your crypto project. Your website will act as a hub, housing everything your audience needs to know about your brand and project.
Ensure the website you design and develop is aesthetically pleasing and easy to navigate. Because technology like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) are widely popular for crypto projects, use them to enhance your website.
Sleepy Sloth Finance is a crypto website that donates a percentage of its earnings to rescuing sloths and preserving the environment. This crypto brand uses a playful, interactive website design that groups all their updates, NFT collections, charities, and social channels.
Look at the image below, and notice how this website mentions its new NFT collection on the homepage. So, as web visitors arrive on this page, they immediately know what this brand is working on, guiding them to view the NFT collections.
On the homepage, the website also mentions what they’ll contribute to this NFT collection. And if you scroll further down, users can find this crypto project’s roadmap.
Crypto has become a popular topic, fueling many dedicated online community discussions. On community forums like Reddit and Quora, there are countless crypto discussions.
Using these online community forums to market your crypto project works because:
To interact on these online community forums, pose a question and interact with users that respond. You can also respond to questions and start conversations, friendly debates or share your industry knowledge.
Engage with the members on online community forums before promoting your crypto project, and on threads or topics that do not directly relate to your specific project. This is because members may think you only joined their community to gain traction for your project. And while that’s most likely true, play it safe and become familiar with the community before detailing your crypto project, and continue to engage as a member of the community afterwards.
Reddit’s r/cryptocurrency subreddit is a great example of an online community forum for crypto marketing. You can join discussions and share your opinions with the crypto community to network and build authority.
But Reddit isn’t the only online community forum for crypto marketing. You can use Quora and search “Crypto Projects” to find loads of results.
Joining discussion threads and posing questions/starting your own threads is an effective way to understand the crypto marketing space, current trends, and the common challenges or concerns buyers face.
We spoke about how building credibility is imperative for successful crypto marketing. But this process is much more in-depth than only establishing a positive brand image. Crypto businesses must grow and maintain an outstanding online reputation to stay ahead of customer trends and competitors.
How you handle your reputation must be an entire strategy that runs alongside your crypto marketing. Taking this strategic approach forces your brand to invest the right amount of time and resources for a pristine reputation.
Growing positive reviews and an excellent brand image isn’t the only part of reputation management. You need to manage negative publicity. To do this, consider customer appreciation tactics, and understand why your audience feels negatively toward your brand, and use proven strategies to handle angry customers.
Before you develop a reputation management strategy, consider factors like:
Understanding these insights allows you to create a reputation management strategy to solve critical customer pain points.
Here’s an example of the building blocks for crypto project reputation management from AiPlex. AiPlex is an agency that helps businesses in crypto, Blockchain, and NFTs manage their reputations and protect their content.
This agency provides three core services for crypto project reputation management. These services are content marketing, review management, and social media management. With expertise from AliPlex, businesses can measure the impact of negative reviews, minimize the impact and encourage more positive reviews.
Email marketing can boost your crypto marketing efforts. And there’s no surprise here!
Regardless of the rise of social media and other online platforms for crypto marketing, email remains a trusted and effective customer communication tool.
A sound email marketing campaign can positively impact your credibility and online reputation. The more you engage with your audience with relevant content via email, the more you keep them connected and invested in your brand.
Avoid using email marketing to only promote your crypto project. Buyers don’t always want sales content all the time. You can use other emails to engage with your audience, such as:
A fantastic example of email marketing for crypto marketing done right is this email newsletter from Hybrix.
Without using too many words, Hybrix starts with the most vital information they want to share and thanks their audience for helping them achieve growth. With this angle, your audience will feel appreciated and noticed by your brand.
Hybrix continues to promote two crypto competitions they have running, to ramp up audience excitement and engagement.
From this example, it’s clear that you don’t need to say too much to connect with your audience via email. And if your announcement is too short, promote other efforts of your crypto marketing strategy and brand.
Online and printed publications are your best friends for marketing your crypto project. There are many ways to take advantage of this exposure.
First, consider issuing press releases. You can work with a specialized PR agency to efficiently do this or handle it yourself. If you opt for the latter, research the publications that target your audience and spend time understanding their content and value so that when you pitch your project you can show them exactly why you’re a great fit for them.
Find contact information for the best people to contact. There are many online email address finders like Hunter.io to help you. If you can’t source email addresses, connect on LinkedIn or Twitter.
When you send a press release, be meticulous in how you pitch your crypto project. Personalize your pitch to the publication you’re contacting, and explain the key features of your project and why they should promote it.
Besides press releases, consider platforms like Medium. Medium allows you to write complete blog articles on your brand and crypto project. You can deliver more than enough information to your audience, develop awareness and build social proof.
The most common challenge with Medium is driving traction to your articles. A quick way to get around this is to promote your Medium article links in your social media posts. Sharing your blog posts and articles on your social media pages is also a great way to engage your community and build your authority in the space.
LH-Crypto, a crypto broker with over 15 years of experience, uses Medium to promote its brand and crypto projects. A few years ago, LH-Crypto published a Medium article to announce they successfully reached their projects financing goal.
This crypto broker thanked their investors and explained how their contributions would influence the crypto project. Thanks to this one-minute read, LH-Crypto received reasonable engagement and made their community feel a part of their crypto project’s journey.
Using social media to promote your crypto project can help you in various ways, like:
But not all social platforms may work for your crypto marketing strategy. Consider which platforms suit your audience best.
Twitter is a favored option because marketers and brands believe Twitter influencers have more power in crypto marketing.
Evaluate these factors to choose a social platform for crypto marketing:
With billions of global users, social media for crypto marketing can elevate your project. You want maximum opportunities to gain a positive online presence, build credibility and promote your crypto project. And social media marketing makes this possible.
Although it’s a small example, look at this Twitter post by @RichtFirm. They’re not promoting a crypto project but are using Twitter to grow their online community and engage new users.
@RichtFirm is sharing essential information about Blockchain to answer their buyers’ questions. This post is ideal for users in the consideration buying stage. These users are interested in your brand and product but need more information to make a confident purchasing decision.
Paid advertising or PPC ad campaigns are a common approach for successful marketing in general. And this is no different for your crypto project.
With a paid ad campaign, you can ensure your content reaches the right audience, for qualified leads. You get to determine your ad budget and use specific filters to target the right audience.
There are many paid ad formats you can use to promote your crypto project, such as:
Brands leverage PPC ad campaigns on Google and social channels like Facebook and Instagram. We recently spoke about choosing the best platform for social media marketing. You can start a PPC ad campaign on your ideal channel.
But PPC ad campaigns take a lot of work, so be prepared to invest a reasonable amount of money to see results. You also need to monitor these ads frequently and ensure you use customer-centric content to engage and attract your audience.
What’s excellent about paid advertising campaigns is brands get more flexibility to decide how much they want to spend. You can set maximum ad budgets daily. This feature prevents your PPC ads from costing more than you can afford.
Once your PPC ad campaign is up and running, measure your performance consistently. Doing this helps you gather the information you need to shape your campaign around your target buyer.
Businesses can find services for crypto ad marketing from several agencies in this sector. Let’s take Token Minds, for example.
This agency offers services for crypto ad marketing, including ad setup and management, daily support and weekly reporting, and ad optimization.
There are three crypto ad packages available based on your budget and goals. Many crypto brands have used these services, such as Remme, CryptoBlades, and BirdChain.
Let your customers attract more targeted buyers to your crypto project in exchange for a reward. Affiliate marketing is a strategy to get customers to refer your crypto project to targeted buyers. Customers who do this are called affiliates.
When buyers convert through your affiliate’s referral link, the affiliate will earn a small commission.
How your affiliates promote your crypto project depends on what resources they have. For example, perhaps one of your affiliates has a thriving blog to market your crypto project, while another has a trusted Instagram presence.
Crypto marketing is much more complex than typical product marketing. Because of this, your pricing structure for a crypto affiliate marketing campaign differs.
Here’s an idea of the different niches and commission structures for a crypto affiliate marketing campaign:
For a successful crypto affiliate marketing program, use affiliate marketing software to manage your campaign. Affiliate marketing comes with a lot of admin. With the right tools, you can stay ahead of your approach.
Affiliate marketing tools also provide reporting analytics on your performance!
CEX.IO has a crypto affiliate marketing program offering an “endless opportunity to make money”. This brand offers crypto products and services like digital wallets, spot trading, margin trading, and a trading API.
They use a crypto affiliate marketing program to secure more qualified leads to their offerings. It’s simple for affiliates to join this campaign, and they receive a free affiliate link to get started. For a passive income, affiliates must motivate users to join CEX.IO’s trading platform via the affiliate link.
For qualifying trades and purchases, affiliates instantly earn 30% of the transaction. Affiliates also receive support from a dedicated affiliate manager and can access various marketing materials to boost their chances.
How hard are you willing to work to promote your crypto project? Well, directly messaging targeted buyers requires some elbow grease. But it’s a personalized tactic to engage the right people.
To optimize your direct outreach approach, consider these tips:
Create various templates for each social platform you use. But don’t come off too formal and impersonal. Use the person’s name and customize your messages as much as possible.
Get straight to the point in your messages, and use a powerful but short CTA. Include links to your crypto project too, and encourage users to reach out. You can add any valuable materials to convince or inform users.
Let’s assume you use Twitter to reach out to targeted users for your crypto project. Outline a template and consider how much you can personalize your message.
Here’s an example of how your template may look:
Hi (name)
I hope you’re having an awesome day!
My name is (your name) from (your brand). We’ve just launched a groundbreaking crypto project- (your project’s name).
(Your project’s name) is the perfect opportunity for you to (what users can gain from your project).
And guess what?
You can access all these AMAZING possibilities for profitable trading from as little as (price).
If you have any questions, don’t hesitate to reach out! You can find more information about (your project’s name) here (insert web page link).
I look forward to you joining the (your brand) crypto community!
You can try out different templates to see what works for your audience.
The online chat platforms I refer to are similar to social media channels, but not quite. These platforms include Telegram and Kakao Talk. Let’s review how brands use either online chat platform for crypto marketing.
Before, during, and after launching your crypto project, you can establish a customer communication channel on Telegram. Some brands create channels to group other experts, professionals, and businesses in crypto for networking.
Telegram allows you to foster strong customer relationships by directly communicating with your audience. You don’t have to stick with one channel. Brands can create as many as you need for different purposes.
For instance, you may have one channel for brand announcements and another for crypto marketing trends and updates.
Successful and profitable crypto marketing demands you pay attention to users globally. Kakao Talk is the best online chat platform if you want to expand your crypto project to the South Korean market.
Statista confirms that investing in cryptocurrencies is a popular trend in South Korea. Within four years, the number of cryptocurrencies bought from South Korean investors multiplied more than ten times.
Because cryptocurrency is a hot topic in South Korea, Kakao Talk makes sense. However, you can’t use multiple channels as you can for Telegram. You must rely on one channel for all your announcements, industry news, and communication.
We’ve mentioned this a million times, and we’ll say it again – influencers make for powerful marketing! People trust influencer recommendations more than celebrities because influencers are more relatable.
To see your crypto project take off, establish credibility and trust. Brands that have launched successful crypto projects can attest to this. And there’s no better way to do this than influencer marketing.
While cryptocurrencies are much more popular, 32% of US adults don’t trust crypto, and 25% don’t understand crypto.
Because of the lack of trust and knowledge about cryptocurrencies and related processes like OTC crypto trading or digital wallets or even crypto transactions, influencers can inform and encourage your audience.
Here are some quick and free methods to find the best crypto influencers:
Don’t be hasty when choosing your crypto marketing influencers. Many users call themselves influencers but lack healthy analytics, crypto experience, or legitimate subscribers/followers.
Opt for influencers that understand the crypto environment, have worked with brands like yours, and have developed a trusting user base of crypto enthusiasts.
Vitalik Buterin is the co-founder of Ethereum and one of the top crypto influencers, with over 4 million Twitter followers. This influencer has garnered a great deal of trust from his audience and has industry authority because of his experience.
Buterin tweets about valuable crypto marketing tips for beginners and experienced investors. His audience can also find crypto trends and updates. Every once in a while, Buterin retweets and promotes new crypto projects.
As a conversion-driven crypto project relies heavily on trust, engage with your audience consistently. When users comment on your posts, respond to them and motivate conversations among your followers.
Brands must also develop a content posting schedule so their audience knows when to expect content. If you’re inconsistent, users may forget your brand or lose interest in your content.
You don’t have to post every day but stick to your schedule. Your followers will start relying on you as a trusted expert.
This approach doesn’t only strengthen your relationship with your current audience. It can attract new buyers when they notice how committed you are to giving your customers value.
A simple example of how you can consistently communicate with your audience to promote your crypto project is through Telegram. Perhaps you’ve created 3 Telegram channels, channel #1 for crypto updates, #2 for brand announcements, and #3 for sharing expert crypto tips.
Achieve consistency and decide on which days to share information or valuable crypto marketing material. Maybe on Monday, you provide users with a quick overview of the most common crypto challenges and solutions on channel #3.
But on channel #1, every day at 9 am, you share daily crypto news. And for channel #2, you plan your announcements according to your business plans, so you can create hype before launching a product.
Summary: 13 Bulletproof Crypto Marketing Strategies + Examples
For a conversion-driven crypto project, your brand must optimize your online reputation, brand credibility, and brand awareness. Crypto consumers still have a lot of doubts about investing in digital currencies. But with the right approach, you can win over qualified leads and establish a loyal buyer community.
Before you begin your crypto marketing campaign, develop an online community, establish trust among your target audience, set SMART goals, and consider Google’s regulations for crypto ads. Once you have all this pinned down, you can develop a sound crypto marketing campaign!
To market your crypto project, you need an engaged community of targeted buyers, established trust among your audience, SMART goals and you should consider Google's limitations for crypto ads. Read this article to find out more about what you need for successful crypto marketing and the top strategies in 2024, with examples. Marketing your crypto project takes a lot of work. The best way to approach this for maximum results is to leverage social media marketing, run a PPC ad campaign, use online chat platforms and work with crypto marketing influencers. Read this article for the details on how to use these strategies and why these techniques matter. For successful crypto marketing, the top strategies include partnering with a crypto marketing agency, developing a professional and conversion-geared website and using the best community marketing techniques. This article has all the details on the best crypto marketing strategies and examples on how to use them.
Frequently Asked Questions
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Reddit: Cryptocurrency News & Discussion and Are there any crypto projects that are creating decentralized websites?
Email Octopus: Crypto and bitcoin email marketing
LH-Crypto: The LH-Crypto project has reached NormalCap!
Statista: Average daily cryptocurrency trading volume on South Korean exchanges from 2017 to April 2021
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