Lifestyle marketing forces businesses to focus on deep customer relationships and understand what their audiences need.

The best way to solve this is to understand what your ideal audience wants and fashion your approach accordingly.

We’re going to help you leverage lifestyle marketing with a step-by-step guide and the best examples!

Ready?

Let’s go!

What is Lifestyle Marketing?

Lifestyle marketing is a marketing practice that involves selling an ideal lifestyle and not just a product. Brands use lifestyle marketing to form greater customer relationships by understanding what customers value in their lives and how to connect with them.

While lifestyle marketing has many benefits, it’s hard to perfect, and you need a lot of time and resources to get it right.

Source: Brand Master Academy

Lifestyle Marketing: Advantages and Disadvantages

Advantages of Lifestyle Marketing

1.Business Scalability

Lifestyle marketing welcomes scalability for your brand. Lifestyle products will evolve as buyers and their shopping trends do. Because you offer products to add value to a customer’s life, there will always be ways to improve and build your brand and products.

For example, let’s say you sell artisanal, vegan coffee made from the most organic beans out there. A few months later, your target audience gains interest in more vegan products like teas and baked goods. You can focus on incorporating these products into your brand value. 

Let’s assume your target audience sticks to vegan coffee, but new coffee flavors and combinations are trending. In response to these trends, you can scale your products and brand by offering unique flavors and varieties that vegan coffee lovers want. 

2.Creative Marketing

Lifestyle brands have a lot of creative freedom in their branding and marketing strategies. You get to think outside the box and find ways to motivate and inspire your audience. 

These brands launch campaigns revolving around making humor of social or economic issues or standards or providing target buyers with valuable information to enhance their lifestyles.

With so much competition in lifestyle marketing, having the benefit of creative marketing makes it easier to stand out. You can create customer-centric strategies that give your brand a signature edge.

3.Increased Referrals

Once you build and implement your lifestyle marketing strategy, you may notice a boost in your referral marketing campaign. Buyers are more likely to refer lifestyle brands to friends and family because these products are relative to a wider demographic of people. 

Let me explain how this works in practice. Business A sells automotive products, and Business B sells skincare products. Buyers from Business A are more likely to refer people considering buying a car or needing a repair shop. But customers from Business B are more likely to refer people that love quality skincare products (and this is pretty much everyone).

So, which business do you think would gain the most organic referrals? 

Yep, Business B!

4.Long-form Content Segments

In addition to creative freedom, lifestyle marketing allows brands to use long-form segments. This means you can ditch short videos and ads and create more lengthy content. Brands can offer conversion-driven information to buyers. They have more opportunities to express their brand identity and voice and include trendy or humorous remarks.

Lifestyle marketing allows long-form content segments because buyers often want to know more about lifestyle products. They want to know how your brand can improve their lives and your brand’s values, meaning they’re more likely to stay engaged in long-form content,

However, you can’t enjoy this advantage without tailored content. Your content must give buyers a reason to watch long-form segments and directly share your value proposition and services. 

Lifestyle Marketing Disadvantages

1.High Overhead and Marketing Costs

The startup operating costs for lifestyle marketing is high because you’re selling physical products. Brands must consider where to store their products, transporting and delivering products, and how much product development costs. 

These costs aren’t cheap, making lifestyle marketing an expensive endeavor. Find methods to reduce expenses without compromising your service delivery and product quality. For example, you may opt to store your products in a vacant room in your home instead of paying rent for commercial space.

Overhead costs aren’t the only pricey expenses to factor in for lifestyle marketing. Your marketing campaigns won’t be cheap. With more creative freedom and long-form segments comes the cost of making those strategies work. 

Savvy business owners can find ways to reduce marketing costs as much as possible. Sometimes the most powerful content comes from the simplest marketing campaign. One of my favorite examples of this is Dollar Shave Club. 

Their first viral video took place in a storage warehouse. The entire concept was simple yet relevant and true to their brand identity. Look at examples like this for inspiration. 

2.Crowded Market

Lifestyle marketing is beyond saturated. So many lifestyle brands co-exist at once. Top-tier brands include Nike, Adidas, Puma, Apple, Red Bull, and Jeep, to name a few. Besides worldwide lifestyle brands like these, I’m sure you have loads spread around your local community.

So many lifestyle brands exist because lifestyle products are relative and valuable to a wider range of people. To combat this disadvantage, brands must find unique angles for lifestyle marketing. You must evaluate examples from successful lifestyle marketing brands, identify your competitors’ approaches, and how you can stand out from the crowd.

This isn’t a once-off gig. Consistently evaluate your performance vs. the market and your competitors to stay ahead. With so little space for new business ideas, staying in tune with customer and market trends and creating relevant, authentic marketing campaigns is a must. 

The Importance of Lifestyle Marketing

Lifestyle marketing matters because it allows businesses to create an emotional attachment with buyers. You’re not just selling any product. You’re offering your customers a way of life.

This approach welcomes more methods to emerge customers into your brand and secure brand loyalty because you’re selling an ideal based on who your target buyer is. Using such a personalized marketing strategy is the ultimate way to merge your brand and customer. 

Lifestyle Marketing: 6 Easy Steps

Step #1: Define and Build Brand Storytelling

Brand storytelling is the core of lifestyle marketing. Your brand must have a story that builds its identity and how it plans to create a way of life for its target buyers. Think about the who, what, where, how, where, and what for your business. 

For lifestyle marketing to work, you must be passionate about your story because you have to live out what you offer. Remember, you’re selling customers a lifestyle. To bring customers into this narrative it starts with embracing that lifestyle yourself.

Your target buyers are more prone to be attracted to your business if you genuinely love and believe in what you offer. 

Construct the inspiration behind your brand and mission statement in clear, customer-centric storytelling. You’ll use this framework for every step of your lifestyle marketing strategy. 

Step #2: Outline Your Target Audience

Lifestyle marketing calls for highly targeted niches. For example, if you’re selling authentic herbal tea, you know your target audience values health. Some of them may need herbal teas as self-medication. All your sales and marketing efforts must align with the values these buyers have and what ideal life they would like to live. 

Be specific about who your ideal buyers are, what values they look for in brands, and what lifestyle you plan to solve. Start with a general idea about your target buyers and add more detailed information in a target buyer persona template. 

Here’s an example of this from Neil Patel:

As you gain more insight into your customers you can segment your customers for more in-depth targeting. 

Step #3: Build Your Social Media Following

All successful lifestyle brands have solid social media followings. Dedicated social media followings are extensions of lifestyle brands. When customers see social proof of other buyers supporting your brand living your “ideal lifestyle”, they’re more likely to follow suit.

Get on every social platform your audience is active, and share content aligned with their lifestyles and values. Understand the day-to-day challenges your audiences face, and how your content can resonate with them. 

To develop a loyal social media following, you must maintain consistency. If you post five times a day and again after a week, buyers will lose interest. Your lifestyle must be present everywhere to gain interest and traction. 

Step #4: Merge With Your Customers

The previous steps build the foundation to merge with your customers. Successful lifestyle marketing demands you show genuine interest in your customers’ lives. This is the only way you’ll perfect your offering. The more you know about your buyers, the easier it is to immerse them in your brand.

Connect with your customers by getting and acting on customer feedback and giving your buyers a voice. Conversate with your buyers through live streams and share content that will excite them and speak to their values and what makes them your ideal buyers.

The purchasing stage isn’t the main stage of your customer journey. You want those customers to return and become a part of your brand. Work to develop customer relationships and deliver immersive solutions. 

Step #5: Encourage Brand Loyalty

Customer loyalty is vital to lifestyle marketing, it’s a step on its own. If you want buyers to adopt the lifestyle you’re selling, they must become brand advocates. 

Loyal customers are valuable for lifestyle marketing because loyal buyers can market your brand for you. If you don’t want to have the means to work with influencers, you can increase awareness through loyal customers.

You can send brand advocates freebies and ask them to promote your name. And some people in your customer base may be influencers or have large followings. This is an organic way to secure repeat purchases, become a way of life for your target audience, and have them recruit other qualified prospects. 

Step #6: Listen To Your Customers

I’ve mentioned several times how vital it is to understand and engage with your customers. To maintain this, listen to your customers and make providing feedback or ideas easy. Become accessible on every channel your target audience uses and actively engage with them. 

Respond to comments and shout-outs, and let your audience know you’re always around. With all this effort, you’ll naturally practice community marketing and establish a network of buyers connected to your brand.

To make it easy for customers to connect with you, use community-oriented marketing platforms like Discord, YouTube, and community forums. When you interact with buyers and provide valuable information, your community can help each other solve their issues and answer questions about your brand.

Knowing your customers is the focal point of lifestyle marketing, so always listen to them. 

4 Lifestyle Marketing Examples

1.Nike

Nike is one of the best lifestyle brands out there. This brand’s mission is to motivate and encourage the athlete in everyone, and they make sports fun. Nike has a wide range of sports collections and has partnered with numerous organizations and businesses in the sports industry to make an impact.

Nike also has a few apps to help people emerge into their fashion line and adopt a healthy lifestyle. Dedicated customers can get the latest workouts and exercise tips from Nike Run Club. This app is the ultimate example of Nike’s lifestyle marketing finesse. 

Using this app, people can track and measure their daily exercises with details on their average pace, average heart rate, and how many calories they lost. The app also highlights your route on a built-in map and shares your progress with your friends.

Key Takeaways:

• Developing an app is a fantastic way to practice lifestyle marketing and get your buyers to emerge in your brand. 
• Nike shows a genuine passion for sports by focusing on it in all their customer relationships, community, and brand values.
• The app is free and accessible, making it easy for anyone to get into sports. 

2.The Body Shop

The Body Shop has motivated a healthy and environmentally conscious lifestyle since its start. All the products, ingredients, logistic chains, and packaging this brand uses are eco-friendly solutions. The Body Shop has supported and led several campaigns, organizations, and movements to raise awareness about social and environmental issues.

Creating a community and giving loyal customers a sense of exclusivity, The Body Shop offers a Love Your Body Membership. Club members can earn points when shopping and redeem these points as money to spend on The Body Shop products.

Key Takeaways

• Offer membership to make your loyal customers feel exclusive.
• Raise awareness about aspects and concerns that align with your brand values.
• Be authentic and genuine about your value proposition and how you position your brand. 

3.The North Face

The North Face is the go-to brand for hikers because they’ve made outdoor activities a lifestyle. Nature enthusiasts rely on The North Face for top-quality durable outdoor gear that offers them value for money and a sense of community.

What inspired the name – The North Face was the coldest mountain in the Northern Hemisphere. From the beginning, this brand defined its value proposition, ideal target audience, and how to promote products they believe in while solving buyers’ needs.

The North Face has started and contributed to many social initiatives and programs to embrace and encourage a love for nature. Brand advocates can join the XPLR Pass loyalty program too. Members earn points for purchasing, get first access to exclusive deals and product launches and test the products they buy.

Key Takeaways:

• Understand your audience and what specifically sets you apart. The North Face didn’t just sell outdoor clothing but took a specialized approach to winter gear.
• Allow members access to exclusive deals before the general public drives customer appreciation.
• It’s easy and quick to join the loyalty program and earn rewards.

4.BMW

BMW was first a luxury car line and now a global lifestyle. BMW has its lifestyle store selling signature branded items die-hard Beamer fans would love. Buyers can purchase merch, like T-shirts, hats, umbrellas, water bottles, watches, sunglass, luggage bags, and more.

Adding all these products to their brand allows BMW to turn car buyers into brand advocates. They can promote the exclusivity of BMW by wearing branded apparel that no ordinary joe has.

But BMW also realized its target audience was interested in sports. The brand incorporated brand partnerships with sports brands like Puma for authentic apparel and offers elite golfing accessories. 

Key Takeaways:

• Adding apparel to your lifestyle marketing strategy is fantastic to build a community other people notice.
• Understand what other interests your ideal buyers have so you can offer customer-centric products.
• Any product and brand can practice lifestyle marketing. 

Final Thoughts on Lifestyle Marketing

Lifestyle marketing is a fantastic way to connect with your buyers and build brand loyalty.

However, the overhead expenses are high for lifestyle marketing and it takes a lot of time and resources to work.

But once you get it right you can establish dedicated fans like BMW, Nike and The Body Shop while enhancing your audience’s lifestyles and growing your business.

References

Forbes: 88% Of Consumers Want You To Help Them Make A Difference

Medium: Identity and Ideology: What is a Lifestyle Brand?

ResearchGate: Influence of Lifestyles on Consumers’ Buying Behaviour (PDF)

Science Direct: Understanding the Impacts of Lifestyle Segmentation & Perceived Value on Brand Purchase Intention: An Empirical Study in Different Product Categories

The post Lifestyle Marketing: The Easy Guide for Lifestyle Brands in 2024 [+Examples] appeared first on P2P marketing.

This is where FMCG (Fast-Moving Consumer Goods) companies come in. Like any business, FMCG marketing is crucial.

However, marketing-related challenges in this sector are a little more difficult to navigate, which is why hiring an FMCG marketing agency might be the best decision you can make!

But what exactly does an FMCG marketing agency do? What services do they offer? And most importantly, which are the best ones?

Today, we’re covering what you can expect from a good FMCG marketing company, the services they offer and our review of the top FMCG marketing agencies in the world, so you can find the perfect one for your brand.

 Ready to find the perfect marketing campaign for your FMCG company?

Let’s jump right in!

Breakdown: FMCG Marketing Services

FMCG marketing agencies offer similar services to marketing firms in other sectors; however, where they set themselves apart is in how they adapt standard marketing practices for FMCG businesses. These services include:

FMCG Marketing Strategy

A good FMCG marketing agency will be able to develop a comprehensive FMCG marketing strategy that is customized to your brand, and designed to meet your specific marketing goals.

Your FMCG marketing strategy is the roadmap that sets out exactly what you aim to achieve, the channels and campaigns you will use, and how you will measure your results.

Strategy development usually includes a bit of market research, competitor analysis and an audit of your current marketing activity to determine the best way forward for your marketing.

It should also be noted that many consumers now see e-commerce as a necessity, even for the household essentials that would traditionally be bought from the local supermarket. As more and more people move towards buying everything online, it has become more important than ever that FMCG brands embrace digital marketing methods.

This is an area where an expert agency can really shine, as they’re able to adapt current digital marketing trends and practices to the FMCG space, and create integrated marketing strategies that use both online and offline marketing methods for your brand.

Branding

Secondly, going hand in hand with a social media marketing strategy, an FMCG company will work on creating a distinct, unique, and recognizable brand for your company.

Due to the nature of FMCG companies, it can be extremely challenging to stand out and be remembered by the average shopper; however, a well-implemented branding strategy can ensure your brand is a household name for decades to come.

Paid Advertising

Paid advertising can supplement an FMCG marketing company’s marketing efforts, with the most popular networks being Google Ads, Instagram Ads, and Facebook Ads.

As such, social media campaigns can be used to market products, raise brand awareness, and generate leads. As a result, FMCG companies can reach a larger audience through paid advertising.

Furthermore, once optimized, paid advertisements provide precise targeting at a low cost.

Social Media Marketing

The first and arguably most important step a marketing agency will take when marketing any company or product is to develop a social media strategy, and this is especially true for FMCG companies.

A social media presence enables FMCG brands to share product information and build communities around their brands. This is especially important for FMCG companies, which can struggle to differentiate themselves from the competition.

They’ll create and manage brand accounts for various social media platforms like LinkedIn, Facebook, Reddit, YouTube, Instagram, TikTok, Discord, and Twitter; each of which will have a different strategy to optimize the platform for your marketing needs, whether you’re a B2C or B2B brand.

And, of course, the added benefit of online exposure is the increase in sales and website traffic.

Location-Based Marketing

As you might expect, when marketing a brand, product, or service in different regions of a country or in different countries entirely, the marketing approach employed will need to be altered in order to attract your target demographic in that specific area.

Location-based marketing will therefore be a crucial component of the marketing strategy an FMCG company develops for your business.

Influencer Marketing

FMCG marketing firms recognize that as the popularity of social media content grows, influencers wield increasing power over the audiences who follow them. And what better way to differentiate yourself from the competition than to have an influencer promote your product?

This not only raises brand awareness, but it also increases something else that may be more important – social proof.

Furthermore, influencers add a level of authenticity to the product they are promoting and, as a result, to your brand and company as a whole, which is essential for FMCG companies in particular.

Content Marketing

Content marketing is another excellent marketing strategy that an FMCG marketing agency will employ to increase sales and customer satisfaction. This might include any of the following: a weekly blog, YouTube videos, articles and how-to guides, informative videos, and product drops.

The agency you hire will ensure that the content you put out is relevant, helpful, and in line with the tone and style of your brand identity, so that clients know what to expect from your FMCG company.

Website Design

A website is a valuable tool for any business, but FMCG companies can actually benefit more than other types of businesses, which is why a CPG marketing agency will frequently provide web design services.

Your website is a place to provide product information, share details about your company and employees, and direct traffic to your social media accounts and online store.

You want to have as much of an online presence as possible, and a website can help you achieve this.

App Design & Development

Along with a website, many FMCG companies offer app design and development services because they understand that accessibility and ease of use are very important factors when it comes to consumer choices.

And with so many people using mobile devices on a daily basis, tapping into this consumer market and enticing them with an easy-to-use mobile app can make the difference between breaking even and international success.

Online Reputation Management & PR

One of the most important factors that potential customers consider before making a purchase is a company’s online reputation. As a result, an FMCG marketing agency understands the importance of managing your online reputation.

They will, for example, handle responses to both positive and negative reviews on your online store, as this can be a great way to reinforce positive reviews while mitigating the fallout from negative ones.

They may even go so far as to search for threads about your products on online forums and respond to and interact with your customers.

Customer-Centric Marketing

Customers buying consumables, as we’ve already mentioned throughout this article, have plenty of options, so they need to have a positive experience with your brand. If they don’t, they’ll have no trouble finding another brand with a customer-centric strategy.

As a result, the FMCG or CPG marketing agency understands that the “Customer Experience” has never been more important, with 67% of consumers saying they’d rather pay more for a better experience and 80% agreeing that the experience a company provides is just as important as its products or services. And as a result, they’ll add it to your FMCG marketing strategy.

If you’d like to learn more about why customer-centricity is so important and to ensure that you’re doing it right, check out this video by  KPMG US:

10 Best FMCG Marketing Agencies in 2024

1. Jellybean Creative

Jellybean Creative

Surrey, UK

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 1987

Locations: Surrey, UK

Number of employees: 37

KEY SERVICES

• Digital Marketing & PR
• Public Relations for FMCG
• Social Media Marketing
• Content Marketing
• Creative Services
• SEO
• Wed & App Design/Development
• Events
• Shopper Marketing
• Influencer Marketing

NOTEWORTHY CLIENTS

• Ferrero
• Porky Whites
• Kanzi

WHY CHOOSE THEM?

Jellybean is an award-winning integrated FMCG marketing agency that offers a comprehensive set of digital marketing and public relations services for retail, food-service and consumer brands. Jellybean is a full-service agency that can help your FMCG brand with every aspect of your marketing.

Jellybean is a well-known integrated marketing food and beverage company that, for more than 35 years, has worked with some of the most well-known food and beverage companies in the UK, ranging from small craft manufacturers to well-known blue-chip brands.

Their team has demonstrated expertise in marketing, design, digital, public relations, and social media communications that are strategic, innovative, and impactful. They’re passionate about the foodservice, out-of-home, retail, and consumer markets.

Top 50 B2B Marketing Agency 2022; Bronze Award in the MAA Global B2B Category 2021; and Silver Winner for Best Limited Budget Campaign at the B2B Marketing Awards 2021 are just a few of the accolades they’ve received.

2. Canal Digital Studio

Canal Digital Studio

New York, USA

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2016

Locations: New York, New York, USA

Number of employees: 2

KEY SERVICES

• Marketing Strategy
• PPC Campaigns & Optimizations
• Search Engine Marketing (SEM)
• Social Media Advertising
• Display Advertising
• Programmatic Advertising
• SEO
• Email Marketing
• Content Marketing
• Social Media Strategy
• Web & Marketing Analytics
• Social Media Analytics
• Go-To-Market & Launch Strategy
• Market & Competitive Analysis

NOTEWORTHY CLIENTS

• Mitzi
• Pave
• IndieGoGo

WHY CHOOSE THEM?

Canal Digital Studio is a small-scale digital marketing firm based in New York City that primarily works with DTC, SaaS, FMCG, and eCommerce brands. Their approach combines data, analysis, and creativity, which makes them a great choice for FMCG brands that want a robust, well-researched and data-driven approach to their marketing.

Canal Digital Studio is one of the smaller-scale digital marketing agencies based in New York City. They allay the fear of digital growth by generating more traffic, more conversions, better rankings, and faster results for their clients.

In addition, they primarily work with DTC, SaaS, FMCG, and eCommerce brands. Their small team has worked for large and small businesses, corporate strategy consultancies, and in-house marketing teams.

3. Elvis London

Elvis London

London, UK

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2003

Locations: London, UK

Number of employees: 165

KEY SERVICES

• Marketing
• Advertising
• Digital Marketing
• Brand strategy
• Content Marketing

NOTEWORTHY CLIENTS

• ODEON
• Cadbury
• Walkers
• Merlin Entertainments
• OREO
• Philadelphia
• Huggies

WHY CHOOSE THEM?

Elvis London, one of the top creative FMCG marketing agencies UK, has the goal of helping people and brands grow by using unexpected and memorable innovation. They have worked with several high-profile FMCG brands, have a great track record and have won numerous industry awards.

Elvis London’s mission is to use unexpected and unforgettable innovation to help individuals and brands grow, working with companies in various industries, including FMCG.  What’s more, they place a premium on strategic leadership that is driven by innovation and intelligence.

In addition, they are the eighth most honored creative agency in the UK and the 63rd in the world for 2021, with awards from organizations such as Cannes Lions, D&AD, CLIO, The One Show, and The Marketing Society, among others.

Furthermore, they are a B Corp-certified company that has restructured its business to ensure that everything they do is profitable while also meeting people’s and the environment’s needs. Some of the ambitious clients they work with are ODEON, Dobbies, Cadbury, Walkers, Merlin Entertainments, OREO, and Birds Eye.

4. The Social Shepherd

The Social Shepherd

Bath, UK

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2018

Locations: Bath, UK

Number of employees: 45

KEY SERVICES

• Social Media Marketing
• Paid Social
• Social Media Management
• Influencer Marketing
• Social Media Content & Creation

NOTEWORTHY CLIENTS

• Godiva
• Social-first Video
• Fish Said Fred
• LEAP

WHY CHOOSE THEM?

The Social Shepherd develops social media, PPC, influencer marketing, and video marketing strategies for all of their FMCG clients. They take a data-backed approach to their creative campaigns, which has seen them achieve enviable results and win numerous marketing awards.

The Social Shepherd works with all their FMCG clients to develop social media, PPC, influencer marketing, and video marketing strategies.

As a result, they work with a number of FMCG companies for whom they have made exciting content and run successful paid media campaigns. As a results-driven company, they use every strategy at their disposal to achieve the best results.

Furthermore, they have successfully managed social media campaigns with Godiva and Social-First Video to increase brand exposure and organic engagement on the top social media platforms. They also promoted Nuts Pick with PPC, paid social, and social media management, which gave them a 3.4x return on ad spend (ROAS). 

5. Wallaroo Media

Wallaroo Media

Provo, USA

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2009

Locations: Provo, Utah, USA

Number of employees: 28

KEY SERVICES

• Social Media Marketing
• Search Engine Optimization
• Content Strategy
• PPC Ads
• Social Ads

NOTEWORTHY CLIENTS

• BlanQI
• Dims
• Casper
• Super Coffee

WHY CHOOSE THEM?

Wallaroo Media is a highly skilled team of digital and social marketers with international experience promoting and growing FMCG and eCommerce brands. They work with clients of all sizes, from start-ups to enterprises, and they’re focused on growing your business, and your brand, using a variety of paid and organic marketing strategies.

Wallaroo Media, based in Utah, USA, is a highly skilled team of digital and social marketers with experience promoting and growing both FMCG and eCommerce brands across the world.

The company was founded in 2009 as an SEO and content-based advertising firm but has since expanded to include all digital advertising efforts.

Wallaroo Media offers paid social ad design, development, and targeting services to businesses large and small, established and emerging. Their team has extensive knowledge of digital marketing goals and tactics, which they apply to their paid ad efforts.

6. Walker Agency

Walker Agency

Dorset, UK

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 1993

Locations: Dorset, UK

Number of employees: 33

KEY SERVICES

• Advertising
• Direct Marketing
• Web Design and Development
• Branding
• Social Media & Digital

NOTEWORTHY CLIENTS

• Kandoo
• Dentyl
• Mentos
• Herbalife

WHY CHOOSE THEM?

Walker is a Bournemouth-based full-service creative agency that specializes in getting to know their client’s businesses, and providing services that are tailored to that client’s unique business. They’ve given established corporations new vitality, up and coming FMCG brands a strong brand identity, and they function as a seamless extension of your own team to make the most of your marketing.

Walker is a full-service creative agency in Bournemouth. They are a 33-person, fiercely strategic, creative, and autonomous firm that focuses on getting to know businesses and becoming an actual extension of its marketing teams.

They have an unrivaled track record of giving established companies new life and giving new brands an identity through clever insights, nimble creative practices, and seamless delivery.

As a result, they know how to get FMCG companies seen without going over budget, thanks to their expertise in branding, strategy, content production, TV, the internet, and packaging. To out-big and out-small the bigs, they combine large agency talent, experience, and resources with small agency agility, speed, and overheads.

7. PR Agency One

PR Agency One

Manchester, UK

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2011

Locations: Manchester, UK

Number of employees: 25

KEY SERVICES

• FMCG Public Relations
• Digital Marketing
• Social Media Marketing
• Content Marketing
• SEO
• Paid Media Campaigns
• Consumer, Tech, and B2B PR

NOTEWORTHY CLIENTS

• AppliancesDirect
• Decathlon
• Auto Trader
• BuyItDirect

WHY CHOOSE THEM?

PR Agency One has received recognition for its work with B2B, B2C, and FMCG clients. They offer a full-suite of PR services for FMCG brands, and also provide strategies that include social media marketing, community management, SEO and other digital marketing fields. As such, this agency functions as both a dedicated PR agency and a digital marketing agency.

PR Agency One is a marketing and public relations firm that has won awards for its work with B2B, B2C, and FMCG clients.

Few public relations consultants truly understand how to create campaigns that combine SEO, digital marketing, website development, and other marketing disciplines to ensure clients get the most bang for their buck. That is where PR Agency One differs from other public relations and marketing firms.

The primary focus of PR Agency One is media relations, and the firm does not employ any social media gurus. Rather, they offer strategies that begin with media relations but incorporate knowledge from SEO and other digital fields to ensure campaigns perform equally well on blogs, Twitter, YouTube, and digital news sites.

8. Together Agency

Together Agency

Nottingham, UK

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2006

Locations: Nottingham, UK

Number of employees: 37

KEY SERVICES

• Digital
• Advertising
• Design & Development
• Creative Concepts
• Social Media Marketing

NOTEWORTHY CLIENTS

• Mullermilk
• Belvior Farm
• Drambuie
• Eat Wild
• Pukka Pies
• Tetley

WHY CHOOSE THEM?

Together Agency is an idea-driven creative agency that helps brands reach their goals. They are flexible and will develop an FMCG marketing plan that benefits your brand, which they can execute for you from A to Z, based on data-informed insights into consumer behavior, and highly emotive creative content.

Together Agency is an idea-driven creative agency. To assist brands in reaching their goals, they combine insight, innovation, and intelligence. All their strategies are based on real data, and draw on insights into consumer behavior to develop marketing campaigns that get results.

That may entail a Facebook campaign, a radio ad, a website, a stunning point-of-sale, a billboard, or an ice cream truck that can tweet. They are flexible and will develop an FMCG marketing plan that benefits your brand.

9. Yoghurt Digital

Yoghurt Digital

Sydney, Australia

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2014

Locations: Sydney, Australia, Manchester, UK

Number of employees: 33

KEY SERVICES

• Search Engine Optimization
• Conversion Optimization
• Paid Search
• E-mail Marketing
• Content Marketing

NOTEWORTHY CLIENTS

• Nourished Life
• Nude by Nature
• Jurlique
• Frank Body
• Bundaburg
• Wine Australia
• Dare
• EsEt
• Adairs
• Hello Fresh

WHY CHOOSE THEM?

Yoghurt Digital is a digital marketing company that focuses on user research and user experience design to help FMCG and e-commerce brands get more exposure. Their approach is based on data and finding what works best for your brand. As a data-driven agency, they’re able to push growth and performance for your brand in tangible, meaningful way.

Yoghurt Digital is a digital marketing company with offices in Australia and the UK. They focus on user research, user experience design, search engine optimization (SEO), paid search, and social media.

Their whole business is based on knowing a lot about their clients’ customers and how they act online. To increase sales, they balance smart data insights with digital strategy.

Moreover, they know that because everything in the online world is trackable and measurable, being “data-driven” is no longer a buzzword but rather a necessary lifestyle choice for them as an agency.

They believe that when cutting-edge analysis and a rich personality are combined, fantastic digital work is produced. They use those strategies to drive results for their eCommerce and FMCG clients.

10. FulleStop

FulleStop

Jaipur, India

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2001

Locations: Jaipur, India

Number of employees: 188

KEY SERVICES

• Branding
• Social Media Marketing
• Digital Marketing
• Mobile Marketing
• SEO
• PPC/Paid Media
• Web Development & Design
• Mobile & Web Application Creation

NOTEWORTHY CLIENTS

• Fair and Handsome Skincare (Emami)
• Unilever
• Pickle in the Middle

WHY CHOOSE THEM?

FulleStop is a well-known web and app development agency that also offers digital marketing services to consumer brands of all sizes. They have a global presence and extensive past experience assisting FMCG brands to be successful through a well crafted web strategy, an excellent websites and app, and a robust digital marketing solution.

In addition to having delivery facilities in India, FulleStop is a well-known marketing and digital agency with a global presence. They have been helping customers all over the world for more than 20 years, and they are proud of their many years of marketing and creative experience in web and mobile design and development projects.

While they have previous experience working with companies such as Volkswagen, Cara Diamonds, and Adidas, they also have a proven FMCG marketing strategy and have worked with some of the industry’s biggest names, such as Unilever, Pickel in the Middle, and Fair and Handsome Skincare (Emami).

Furthermore, each project is treated seriously, and each client is given special attention. They believe that quality must be prioritized over cost, whether the customer is a multinational corporation or an individual. Lastly, throughout the process, they strive to add value to the businesses that choose to work with them.

Wrapping Up on Choosing the Best FMCG Marketing Agency

And there you have it – everything you need to know about an FMCG marketing agency.

In this article, we’ve covered the various services you can expect from an FMCG marketing company, as well as broken down each of the top marketing agencies specializing in Fast-Moving Consumer Goods.

Now you have an understanding of what you’re going to need to look for in a consumer marketing agency and can pick the right one for your needs.

So what are you waiting for?

Get to picking!

References

HotJar: Understanding customer experience

V12 Data: 25 Stats on Consumer Shopping Trends | 2022

Investopedia: Consumer Packaged Goods (CPG): What They Are vs. Durable Goods

ImarcGroup: FMCG Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032

The post 10 Best FMCG Marketing Agencies in 2024 [Full Review] appeared first on P2P marketing.

There is very little that you can’t get online and have delivered within a couple of hours, and that kind of convenience is hard for any shopper to resist!

Selling FMCG products online is challenging, as they have huge sales volumes, and narrow profit margins, which makes them less than ideal for e-commerce. And that is before you take perishable products into consideration.

So, how do FMCG (Fast-Moving Consumer Goods) companies keep up with this shift towards e-commerce? How can they adapt their marketing to stay competitive? 

Today, we’re covering how to get the most out of your FMCG marketing strategy and what you need to do to create a successful digital marketing strategy; with detailed explanations of key concepts and ideas, real-life examples, and a checklist to help you boost your sales.

Ready?

Let’s dive into it!

What Does FMCG Mean?

Before we get into how to market your Fast-Moving Consumer Goods (FMCGs), let’s quickly cover what they are, specifically:

Fast-Moving Consumer Goods, also known as Consumer Packaged Goods, are products with a short shelf-life, like food and drinks, or that consumers use regularly and need to purchase often, like toiletries, cleaning supplies and self-care products. They are usually low-cost items, with narrow profit margins but high sales volumes.

FMCGs are both simple and challenging to sell, as there is a massive market for them; however, due to this significant demand, there is a lot of competition too!

The market is always changing, and what works this year might not work the next, making it imperative to stay on top of new FMCG marketing trends. If you’d like to know what the projections for the FMCG industry are in the next few years, watch this video by McKinsey & Company:

FMCG Marketing: Opportunities and Challenges

When it comes to an FMCG marketing strategy, there are a lot of opportunities for success. The market is worth over $672 billion is projected to grow to $901 billion by the end of 2027!

The nature of FMCG products means that loyal customers will purchase your goods frequently, sometimes weekly or even daily. FMCGs include the day to day essentials that every household uses, across almost all demographics.

As such, there will always be buyers in need of the products you’re selling and even in times of economic hardship, they will still need those products.

However, there are also a number of challenges that come alongside the great opportunities.

Firstly, the high demand for these products has drawn many companies to enter the industry, making the market a very competitive one.

With so many options for consumers to choose from, you don’t have the luxury of a captive consumer audience, and it can be challenging to attract customers to your particular product.

Furthermore, Fast-Moving Consumer Goods are commodities, and customer loyalty can be challenging to acquire as lower prices, sales, and discounts can shift buying habits.

In addition, with most FMCG companies working on a global scale, or at least a country one, the needs of different regions must be taken into account in order to be successful.

But if you can navigate and overcome the challenges of the industry, and you market your brand and your products well, you’ll have a vastly profitable company on your hands.

11 FMCG Marketing Strategies for 2024

1. The Power of a Social Media Strategy

The first, and arguably, the most important thing to do when marketing any company or product is to start with a social media strategy. And this is no less true for FMCG companies.

A social media presence allows FMCG brands to share information about their products and create communities around their brands. This is particularly important for FMCG companies as they can have trouble standing out from the competition.

You can create brand accounts for various social media platforms like Reddit, YouTube, TikTok, Instagram, Discord, and Twitter; each of which will have a different strategy to optimize the platform for your marketing needs.

And, of course, the added benefit of online exposure is the increase in sales and website traffic.

2. Quizzes, Polls & Giveaways

You can also make use of social media and your FMCG brand to run various community-related events to drive both engagement and brand awareness.

For example, you can run quizzes about your brand or product, set up a poll to learn about what your customers want to see more of or run a giveaway.

Any of these will help you stand out from other similar companies, making a name for your brand in the industry.

3. Use a Content Marketing Strategy

Another great marketing strategy to drive sales and increase customer satisfaction is content marketing. This can be in the form of a weekly blog, YouTube videos, articles and how-to guides, informational videos, and product drops.

So that clients know what to expect from your FMCG company, you need to make sure that the content you put out is relevant, helpful, and in line with the tone and style of your brand identity.

4. Customer-Centric Marketing

As we’ve already mentioned throughout this article, customers buying consumables are not starved for choice, and as such, they need to have a good experience with your brand. If they don’t, they’ll have no problem finding a brand that has a customer-centric strategy instead.

Therefore, the “Customer Experience” has never been more critical, and 67% of consumers say that they’d rather pay more for a better experience, while 80% of consumers agree that the experience a company offers is just as crucial as its products or services.

5. Invest in Influencer Marketing

With social media content on the rise, influencers are gaining more and more sway over the audiences that follow them. And what better way to stand out from the crowd than to have an influencer review and promote your product?

Not only does this increase awareness for your brand, but it also boosts something else that might be more important – your social proof.

Moreover, influencers add a level of authenticity to the product they are promoting and, thereby, to your brand and company as a whole, something that FMCG companies, in particular, need to be successful.

6. Utilize User-Generated Content (UGC)

User-generated content is one of the easiest and most affordable forms of promotion, and what’s more, it’s highly effective.

Your FMCG company can encourage customers to create content for you by hosting giveaways, competitions, and community-wide events. For example, hosting a competition to see who can use your product in the most creative way and rewarding them with a gift basket or voucher

Once the UGC has been created, you can share and repost it. This makes your brand more relatable, gets you involved with the community, and gives your product and company more exposure.

7. Create a Website for Your Brick and Mortar Store

If you’re a brick and mortar store, a website is essential. A good website is a valuable tool for any company, but even more so for FMCG businesses. Your website is a place to provide information about all your products, give insight into your company and employees, and direct traffic to your social media accounts and your shopping app or online store if you have one.

You want to have as much of an online presence as possible, and a website can help significantly with that. Even just having your trading hours, contact information and physical address easily accessible is important, so claim that Google business listing and have a good website for it to direct people to.

8. Make E-commerce Your Best Friend

An online store isn’t strictly necessary for a Fast-Moving Consumer Goods company; however, it is one of the best ways to increase sales.

An eCommerce site allows interested customers to browse your products all in one place and see the ingredients and prices of said products.

Even if the interested individual doesn’t make a purchase through the online site, they’ll be more likely to buy it in a brick-and-mortar store if the information about your goods is readily available.

A shopping app for your FMCG store or brand is another way to get in on the e-commerce action, directly from your a brick and mortar stores. Convenience is key and when we can buy so much online, so easily, it’s only natural to want to get your home essentials online too.

If you have an app and offer delivery in the vicinity of your store, you’re able to offer your customers a much more convenient shopping experience.

9. Make Use of Paid Advertising

FMCG companies can supplement their marketing efforts with paid advertising, the most popular networks being Google Ads, Instagram Ads, and Facebook Ads.

Campaigns on social media can be used to market products, raise brand awareness, and generate leads. Therefore, FMCG companies can reach a larger audience by using paid advertising.

Moreover, paid advertisements, once optimized, offer precise targeting and low costs.

10. Email Marketing

Automated emails are an excellent way to persuade a customer. By creating customized action-triggered emails, you can communicate with your customers more effectively and assist them in completing a purchase. Moreover, these emails allow you to retarget customers who have previously purchased from you.

For example, when a customer first signs up, an email will be sent welcoming them. If a customer signs up and then adds an item to their online cart but does not check out, another email will be sent to remind them to complete their purchase.

11. Online Reputation Management

A company’s online reputation can be one of the most critical things potential customers consider before purchasing. And as such, managing your online reputation is absolutely vital.

For example, responding to both positive and negative reviews on your online store can be a great way to reinforce positive reviews and mitigate the fallout of negative ones.

Furthermore, if you want to go one step further, you can search for threads about your products on online forums and do the same as above.

3 Great FMCG Digital Marketing Examples

1. Who Gives A Crap Toilet Paper

Who Gives A Crap is an Australian-based toilet paper company focused on environmentalism and global sustainability. Through humor and honesty, they have created a loyal community that engages with them both online and offline.

For example, their website is filled with their sense of humor and their mission statement: providing sanitation facilities to the billions of people who live without them.

Due to their brilliant marketing efforts, Who Gives a Crap has become so much more than your standard FMCG company; they have become a culturally-wide example of how to stand out and make a name for yourself as a Fast-Moving Consumer Goods company—and are one of the best FMCG marketing examples out there.

Notably, Who Gives a Crap is available online and you can buy it from anywhere in the world, making it an FMCG e-commerce product, and showing the value of FMCG brands going online as much as possible.

2. Bodyform

Bodyform is a women’s health company that provides more than just personal care products; it also serves as a forum and source of information for women to discuss reproductive health issues and challenges.

In September 2021, Bodyform launched the Me and My Period campaign on Instagram to provide a safe space for their community to share their experiences. You can find a wealth of insightful user-generated content by searching the hashtag #meandmyperiod.

By encouraging openness and normalizing painful and unpleasant reproductive processes, Bodyform promotes authenticity and trust. Moreover, this campaign serves to help them describe the issues and pain points that their brand and product aim to address.

This approach to their social media marketing has been hugely successful, and gained impressive traction and valuable user generated content in the process. Bodyform has managed to make an FMCG product that no one really wants to talk about into a topic of conversation, gaining huge brand awareness in the process.

3. Dove

Dove’s newest campaign, #nodigitaldistortion, is part of its ongoing effort to promote body positivity and self-esteem. This campaign aims to alleviate social media’s stress on its users, particularly young people.

Dove encourages its community to have “The Selfie Talk” with the young people in their lives by using the “Confidence Kit” it provides as a communication resource. Dove’s extensive campaign features celebrities such as Lizzo and Shonda Rhimes discussing what it means to have a healthy image. They then invite their social network members to comment on #nodigitaldistortion.

Dove promotes the campaign on its active social media platforms, including Facebook, Twitter, and Instagram. The hashtag #nodigitaldistortion appears in over 1,000 Instagram posts, and #theselfietalk appears in hundreds of Twitter conversations.

Using social media, engaging consumers and spotlighting the brand’s values instead of the products directly, Dove was able to make basic personal care products relevant and topical. This is an example many FMCG brands and stores can learn from.

Traditionally the focus of FMCG marketing has focused on things like value-for-money, convenience and wholesome-healthy-family content. By focusing on the brands values, and tapping into a highly topical and relevant social issue, Dove managed to build a successful campaign around who they are rather than what they offer.

Humanizing your brand, emphasizing how your values align with your customer’s values and creating an emotional connection is highly valuable, especially if your brand is not that well known yet.

FMCG Marketing Checklist for Digital Marketing Channels

Define Your FMCG Marketing Objectives

• Choose the audience you want to reach.
• Make a list of the terms or phrases that best describe your products or services.
• Determine the best marketing channels to reach your specified audience.
• Create a team to assist you with your digital marketing strategy.
• Determine your marketing objectives, such as increased brand awareness or a higher conversion rate.

Ongoing FMCG Marketing Tactics

• Create social media accounts and update them frequently.
• Make a communication plan to stay in touch with your clients on a regular basis.
• Make online social media contests for customers who have liked or followed you on social media.
• Invest in SEO so that people can find you when they search for products similar to yours online.
• Invest in high-quality photos and graphics because visuals can make or break your business.

Monitor, Measure and Optimize Your FMCG Marketing Strategy

• Examine your performance metrics to see if your objectives are being met.
• Adapt your digital marketing strategy to your company’s goals and changing customer needs.
• Experiment with various content formats that are relevant to the needs and interests of your target audience.
• Choose the best social media management solution to help you manage your online presence.
• Make sure you understand your competitors’ entire digital what, why, when, and where.

Final Thoughts on FMCG Marketing

And there you have it—everything you need to know about creating an FMCG marketing strategy.

This article has covered the steps and strategies you’ll need to take in order for your Fast-Moving Consumer Goods company to be successful. Moreover, we’ve covered three real-life FMCG marketing examples to give you a better idea of what to do and how to market your company.

However, due to the complicated nature of how FMCG companies work and how challenging they can be to market, sometimes it’s just easier to use an FMCG marketing agency. Or if you’re really serious about doing it yourself and you’re up for the challenge, looking into FMCG marketing courses might be the best choice for you.

Either way, this article has laid the groundwork for what comes next—lots and lots of marketing.

So what are you waiting for?

Get to it!

References

HotJar: Understanding customer experience

V12 Data: 25 Stats on Consumer Shopping Trends | 2022

Investopedia: Consumer Packaged Goods (CPG): What They Are vs. Durable Goods

ImarcGroup: FMCG Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032

The post FMCG Marketing: The Ultimate Guide to Sell More in 2024 [Updated] appeared first on P2P marketing.

Recently Amazon sales hit over $400 billion, and consumer trust is through the roof. 89% of buyers in the US would opt for Amazon over any other e-commerce marketplace.

But here’s the problem with selling products on Amazon – the competition is tight, so it’s easy for sellers to get lost in the noise.

So, how do you get ahead of the competition on Amazon and build a marketing strategy that reaches your revenue goals?

It’s simple! Work with an Amazon marketing agency and have them handle all the hard work for you. 

How do you choose the perfect agency for your Amazon store?

And what do these agencies offer?

We’ll answer all your questions in this ultimate review on the best Amazon marketing agencies, the key services they offer, their best clients, and why you should choose them.

Ready?

Let’s go!

Breakdown: Amazon Marketing Services

Here is a breakdown of the top Amazon marketing services that agencies offer:

Amazon Influencer and Affiliate Marketing

Amazon influencer and affiliate marketing is a specialized service tailored to Amazon sellers.

Amazon influencers are social media creators, bloggers, or YouTubers that participate in Amazon’s Influencer Program, an extension of Amazon Associates, allowing them to create an influencer storefront on Amazon, where they can feature and promote products from different sellers and brands.

They earn a commission for purchases made through their storefront and sales from unique affiliate links shared on social media posts, blogs, or videos.

Amazon creator marketplaces, like Levanta, make it easy to connect with and develop strategic partnerships with motivated partners, affiliates, and influencers. They will also help you manage them and track and pay commissions.

Using an Amazon-specific platform or marketing agency is the best way to scale and fine-tune your affiliate and influencer marketing as your needs evolve.  

Amazon SEO

SEO stands for “search engine optimization”. It’s the process of increasing your website’s visibility on search engines. SEO ensures your website generates organic traction from users on search engines like Google and Bing.

SEO for Amazon improves your brand’s ranking and visibility on Amazon’s search engine. By following the right SEO tactics, your brand will be among the top products when potential customers search for items similar to what you offer.

Amazon marketing agencies use this to build a brand’s visibility, improve sales, develop a loyalty, and increase revenue. A good marketing agency knows the right SEO strategies that will put your brand ahead of the competition and make it rank on the first page of Amazon’s search results.

Social Media Marketing

Social media marketing is the use of social media to promote products or services. It is used to interact with customers, increase website traffic, and improve sales. With the use of social media marketing, you can direct traffic to your Amazon listings. 

According to businessofapps.com, about 82 percent of consumers purchase products via social media. This number shows how great the influence of social media is on sales and you can use this to your advantage. This is where Amazon marketing agencies come in. These agencies can use their knowledge and understanding of social media to drive traffic to your Amazon listing.

Source: Ian Smith

Product Photography

Product photography is also known as e-commerce photography. It involves taking professional, high-quality images for a website, marketplace (like Amazon), or social media. As an Amazon brand, you need pictures to convey and promote your brand’s story. This media has to highlight the best features of your products and add to your credibility.

Amazon marketing agencies offer product photography because it’s imperative to your Amazon marketing success. Great photos attract the right customers, put your brand ahead of its competitors, and garner attention for your products. 

Amazon PPC Ad Management

PPC stands for pay-per-click and Amazon PPC management involves managing, optimizing, and improving your Amazon PPC campaigns. Amazon PPC is an advertising platform created by Amazon for its third-party sellers. It allows sellers to create ad campaigns for their products. The seller pays each time a potential customer clicks and views their ad.

Successful Amazon PPC management requires complex strategizing. Fortunately, Amazon marketing agencies have this expertise. Working with any of the best agencies, you can create a complete Amazon PPC ad campaign, set the right metrics, track your campaign and accelerate your sales.

15 Best Amazon Marketing Agencies

1.Thrive Agency

Thrive Agency

Dallas, TX, United States

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2005

Location: HQ in Texas with offices in Ohio, California, Seattle, Nevada, Oregon, Washington, South Carolina, Maryland, Florida, Pennsylvania, Georgia, New York, and Colorado 

Number of Employees: 51 – 200

KEY SERVICES

• Amazon Marketing
• E-commerce Marketing
• Web Design
• Digital Marketing
• Social Media Marketing

NOTEWORTHY CLIENTS

• Hadden Landscaping, Inc.
• Texas Educational Services, Inc.
• Stovall Construction
• The Farah Law Firm
• Nationwide Construction
• Daryl Flood

WHY CHOOSE THEM?

Thrive Internet Marketing Agency was founded almost two decades ago and is one of the leading marketing agencies today. With a portfolio of top brands, this agency offers full-service marketing solutions, from Amazon and social media marketing to web design and e-commerce marketing. Some of the businesses they’ve worked with include Stovall Construction and Texas Educational Services. 

Thrive Internet Marketing Agency has offices in various cities with a large team of over 200 employees worldwide. This team works together to deliver Amazon marketing, digital marketing, SEO, PPC marketing, web design and development, and online reputation management. Thrive Agency is the winner of many awards and an Inc. 5000 company. They have worked with brands like The Farah Law Firm, Nationwide Construction, and Daryl Flood.

2.Rise Interactive

Rise Interactive

Chicago, IL, United States

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2004

Location: Chicago, Illinois, USA 

Number of Employees: 201 – 500

KEY SERVICES

• Amazon Marketing
• SEO
• Affiliate Marketing
• Email Marketing
• Social Media Marketing

NOTEWORTHY CLIENTS

• StarTech
• Nicklaus Children’s Hospital
• Ulta Beauty

WHY CHOOSE THEM?

Rise Interactive is a performance marketing agency focusing on Amazon marketing and various services to help businesses improve their overall presence and boost sales. Their services range from digital media to analytics and customer experience, and each brand receives a custom strategy based on its Amazon marketing goals.

Rise Interactive is an award-winning Amazon marketing agency and the only agency supported by Connex. Connex is a digital marketing platform designed specifically for cross-channel performance management. Theyhave worked with global brands to build a strong digital media presence. Rise Interactive is a data-driven company that uses in-depth analytics to power its Amazon marketing solutions. You can work with this agency for social media marketing, email marketing, SEO, and affiliate marketing to boost your Amazon performance.

3.Ignite Visibility

Ignite Visibility

San Diego, CA, United States

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2013

Location: San Diego, California, USA

Number of Employees: 51 – 200

KEY SERVICES

• Amazon Marketing
• SEO
• Public Relations
• Franchise Marketing
• Website Design and Development

NOTEWORTHY CLIENTS

• Vallarta Adventures 
• Certifyme.net
• Doozycards.com

WHY CHOOSE THEM?

Ignite Visibility is Inc. 5000 company and digital marketing agency located in San Diego, California. It’s one of the top leading digital marketing agencies in the US for Amazon marketing, SEO, paid media, and social media, among other marketing tactics. Ignite Visibility builds brands by improving their overall performance, from customer service to client and employee success.

Ignite Visibility is a relatively large marketing agency with various marketing services, from Amazon and email marketing to franchise and international search marketing. With multiple awards to its name, Ignite Visibility has worked with big brands like Vallarta Adventures and Certifyme.net. Their expertise in SEO helps them understand the strategies needed to build successful Amazon brands with amplified sales and visibility.

4.Tinuiti

Tinuiti

New York City, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2004

Location: HQ in New York with offices in Georgia, California, Florida, Massachusetts, and Tennessee, USA 

Number of Employees: 1,001-5,000

KEY SERVICES

• Amazon Marketing
• Shoppable Media
• SEO
• Lifecycle Marketing
• Programmatic and Display
• Performance Creative

NOTEWORTHY CLIENTS

• Nautica
• Nestle
• Converse
• Rite Aid
• Wag
• Jeromes

WHY CHOOSE THEM?

Tinuiti is an industry-leading agency that offers Amazon marketing, paid search, paid social, shoppable media, SEO, lifecycle marketing, performance creative, and programmatic and display. This agency boasts an enviable portfolio that includes companies like Nautica, Rite Aid, Wag, Jeromes, Converse, and Nestle, among others.

Tinuiti has a large clientele with names like Google, Amazon, and Facebook. Their services include full-service Amazon marketing, paid search, shoppable, performance creative, programmatic & display, paid social, SEO, and lifecycle marketing. The Amazon marketing service offers all Amazon needs to help build your brand through custom strategies to amplify your Amazon marketing reach and boost product sales. 

5.Envision Horizons

Envision Horizons

New York City, United States

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2017

Location: HQ in New York City

Number of Employees: 50+

KEY SERVICES

• Amazon SEO Marketing & Creative Optimization
• Amazon Advertising: Sponsored Products, Brands, Display & DSP
• Amazon Operations: Brand Services, Inventory & Fulfillment, Account Health, Troubleshooting

NOTEWORTHY CLIENTS

• Winky Lux
• Kopari
• Vaction Sunscreen
• Bareminerals
• Skylar
• Buxom
• Solawave

WHY CHOOSE THEM?

Envision Horizons is an Amazon growth and advertising provider (Amazon verified) that helps hundreds of brands grow their sales on Amazon.

From high-growth start-ups to enterprises and household brands, they will help you expand your reach and profitability through data-driven strategies.

Envision Horizons’ areas of expertise are beauty, fashion, baby, and health.

Envision Horizons is a full-service Amazon marketing provider and an Amazon Ads Verified Partner.

Working with beauty, fashion, baby, and health brands of all sizes, Envision Horizons takes a data-backed approach to create custom marketing strategies to increase revenue and improve your ROI.

Envision Horizons team consists of marketing experts with a wealth of experience working with brands selling on and off Amazon.

As such, they’re expert Amazon marketers who understand how Amazon marketing fits into the bigger, omnichannel picture for your brand.

The team takes a creative and collaborative approach, combined with expert strategy, data-driven insights using proprietary software.

Its proprietary software, myHorizons, is designed for brand management on Amazon and provides more accurate reporting and analytics.

The software makes it easy to access accurate data and metrics you won’t find elsewhere to assess ad performance, measure customer lifetime values, repurchase rates, and more.

Envision Horizons might be the perfect fit if you’re looking for an expert, data-driven Amazon marketing agency that knows how to take an omnichannel approach.

6.JustGro

JustGro

Fully Remote

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2022

Location: Fully Remote

Number of Employees: 2 -10

KEY SERVICES

• Affiliate Marketing for Amazon Sellers
• Influencer Marketing for Amazon Sellers
• Amazon Organic Ranking Growth
• Amazon Organic Review Count Growth

NOTEWORTHY CLIENTS

• OontZ
• Great Northern Popcorn
• Stalwart
• Ella Bella
• Lockstar
• Petmaker
• EVLAs
• Paragon Safes
• Pet Resolve

WHY CHOOSE THEM?

JustGro is a relatively new but already very successful agency that specializes exclusively in Affiliate and Influencer Marketing for Amazon Sellers. Its services are tailored to be as impactful as possible, and JustGro works on a commission-only basis.

If you’re looking for an expert agency that focuses exclusively on generating Amazon sales, works on a purely performance basis, and has an established network of Amazon influencers and affiliates – JustGro is an excellent choice!

JustGro is a dedicated influencer and affiliate marketing agency that works exclusively with Amazon sellers.

Its team is made up of expert marketers, experienced Amazon sellers, and influential Amazon affiliates and influencers.

JustGro is the first agency in the industry to offer purely commission-based services. They do not charge any upfront fees or retainers (you only pay the commission when they deliver the promised results).

While it is a relatively new agency, JustGro has established an extensive network of trusted, verified influencers and affiliates to drive significant external sales to your Amazon listings.

In addition to higher sales, the increased volume of external traffic to your listings typically has a very positive effect on organic Amazon ranking too.

This is an important advantage that few agencies can match on a purely commission-based fee structure!

JustGro is making ripples in the Amazon seller community with a rapidly growing client list and a track record for Amazon marketing that rivals many much larger agencies.

7.Emplicit

Emplicit

Seattle, WA, United States

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2009

Location: HQ in Seattle, Washington with offices in California, Illinois, and New York, USA

Number of Employees: 51 – 200

KEY SERVICES

• Amazon Marketing
• E-commerce & Product Strategy
• Amazon International Expansion
• Digital Marketing
• Product Photography

NOTEWORTHY CLIENTS

• Ausnutria
• Baldor
• Skout’s Honor
• Hartz
• Greentech
• Ekster
• Paleo Valley

WHY CHOOSE THEM?

Emplicit is an Amazon marketing agency that focuses on 360-degree marketing. Their services range from Amazon marketing, social media marketing, and digital marketing to brand and IP protection, review management, and product photography. Emplicit can also handle your business on other marketplaces, including Walmart.

Emplicit’s services are split into four areas, including marketplaces & e-commerce, marketing and content, store management, and brand management. This agency stands out as a top-ranking Amazon marketing agency with an impressive portfolio that includes brands like Baldor, Hartz, Greentech, Ekster, and Paleo Valley. Emplicit offers Amazon marketing, e-commerce & product strategy, digital marketing, and product photography, among others. 

8.Bobsled Marketing

Bobsled Marketing works with over 120 brands to deliver paid advertising, organic marketing, operations, brand protection, and customer service. With a team of professionals, Bobsled Marketing offers full channel management for Amazon and also handles other retail and marketplace services. Some of Bobsled’s notable clients include Saxx, Tribala, and Vionic.

9.The Amazing Marketing Co.

The Amazing Marketing Co.

Kirkland, WA, United States

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2013

Location: Kirkland, Washington, USA

Number of Employees: 2 – 10

KEY SERVICES

• Amazon Marketing
• Amazon Growth Management  
• E-commerce SEO
• Facebook and Instagram Ads Launch
• Account Management

NOTEWORTHY CLIENTS

• Clear Probiotics
• Innovet
• Twin Lab

WHY CHOOSE THEM?

The Amazing Marketing Co. is a top Amazon marketing agency that has helped grow over 100 brands and sold over $20m on Amazon. It’s run by two “Amazon nerds” who work with their clients to improve their overall ranking and increase sales. The services they offer include Amazon growth management, product launches, listing conversion optimization, and Amazon graphic design, among others.

Based in Kirkland, Washington, The Amazing Marketing Co. is run by a small but powerful team. They offer Amazon marketing solutions, like listing optimization, split testing, sponsored video ads, and Amazon DSP, among others. They use a 5-step process that ensures their clients’ products rank on the first page. This strategy includes great listing, quick reviews, launch prices, PPC, and outside traffic. Each of these helps Amazon products rank highly individually, but when combined, they propel your product listing to the top of the search results.

10.Disruptive Advertising

Disruptive Advertising

Lindon, UT, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2012

Location: Lindon, Utah, USA

Number of Employees: 51 – 200

KEY SERVICES

• Amazon Marketing
• Facebook and Instagram Ads
• Website Optimization
• SEO
• Landing Page Design

NOTEWORTHY CLIENTS

• Adobe
• Three Bird Nest
• Death Wish Coffee
• Conoco Phillips
• Horse & Rider
• NASM

WHY CHOOSE THEM?

Disruptive Advertising is an award-winning marketing agency offering Amazon marketing, paid advertising, lifecycle marketing, creative services, website optimization, and SEO. You can also work with the for social media ads, email marketing, and web design. Disruptive Advertising has worked with big brands like Adobe, Conoco Phillips, Horse & Rider, and NASM.

Disruptive Advertising is based in Lindon, Utah, and prides itself on having worked with thousands of clients, including Adobe and Death Wish Coffee. Their services include lifecycle marketing, paid advertising, and creative services. They create distinct Amazon marketing strategy for businesses to boost sales and Amazon visibility. With several awards to their name and an impressive clientele, it’s no wonder Disruptive is one of the highest-ranking Amazon marketing agencies today!

11.SocialSEO

SocialSEO

Colorado Springs, CO, United States

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 1996

Location: Colorado Springs, Colorado, USA 

Number of Employees: 51-200

KEY SERVICES

• Amazon Marketing
• SEO
• Influencer Marketing
• Video Production
• Social Media Marketing
• Content Strategy

NOTEWORTHY CLIENTS

• Jaguar
• Land Rover
• Cadillac
• Infiniti
• Dolphin Mall
• Cherry Creek

WHY CHOOSE THEM?

SocialSEO is a division of Intero Digital that offers several marketing services, from Amazon marketing and social marketing to conversion rate optimization (CRO) and content strategy. They have worked with big brands like Jaguar, Infiniti, Dolphin Mall, Land Rover, Cadillac, and Cherry Creek.

SocialSEO is a popular Amazon marketing agency in Colorado with over 25 years of experience in the industry. With over 70 employees, this agency partners with brands to help build their consumer base and Amazon presence, outrank the competition, and boost sales. This award-winning agency is part of the US’s top 1% of digital marketing agencies to prove the value of their services. SocialSEO’s services include brand and content services, marketing amplification services, paid media services, SEO services, and creative services.

12.Nuanced Media

Nuanced Media

Tucson, AZ, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2010

Location: Tucson, Arizona, USA

Number of Employees: 11 – 50

KEY SERVICES

• Amazon Marketing
• E-commerce Marketing
• Amazon Consulting
• E-commerce Web Design
• Amazon PPC Management

NOTEWORTHY CLIENTS

• Arizona Technology Council
• Great Plains Industries
• The Prime Leaf
• Greenline Goods
• Crystal Impressions
• Meno Labs
• Industrial Chemical of Arizona

WHY CHOOSE THEM?

Nuanced Media is a premier digital marketing agency that takes pride in being an e-commerce expert! They focus mainly on Amazon marketing but also provide services for other marketplaces like Walmart, Target, and Etsy. This agency has worked with over 100 companies and helped generate over $100 million in e-commerce sales.

Nuanced Media is located in Arizona and has been around for over a decade. With a team of innovators, problem-solvers, and self-starters, this agency helps clients develop personalized strategies to improve their Amazon store’s online presence and credibility. Nuanced Media offers services ranging from full-service Amazon marketing and e-commerce marketing to web design. Their portfolio includes Greenline Goods, Crystal Impressions, Meno Labs, and Industrial Chemical of Arizona.

13.Streiff Marketing

Streiff Marketing

Farmington, UT, United States

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2007

Location: Farmington, Utah, USA

Number of Employees: 11 – 50

KEY SERVICES

• Amazon Marketing
• SEO
• Digital Marketing
• Web Design and Development
• E-commerce

NOTEWORTHY CLIENTS

• Duck Commander
• Hunter Safety 
• Arena Swimwear

WHY CHOOSE THEM?

Streiff Marketing offers various marketing solutions with a focus on Amazon marketing. They have over a decade of experience building brands and increasing sales on Amazon using data-driven strategies and a performance-based scale. The team comprises industry experts and previous Amazon vendor managers who are well-versed in the field.

Streiff Marketing has worked with several clients and has a small team of experts and has achieved an average of 147% increase in sales year on year for Amazon stores. This agency provides solutions for e-commerce marketing, web design and development, SEO, Amazon marketing, and 360-degree digital marketing campaigns. Their portfolio includes Duck Commander, Arena Swimwear, and Hunter Safety. One of the biggest achievements of this agency is taking a brand from $467k per year to $1m per year on Amazon! Yep, they did that!

14.Blue Wheel Media

Blue Wheel Media

Birmingham, MI, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2011

Location: Birmingham, Michigan, USA

Number of Employees: 51-200

KEY SERVICES

• Amazon Marketing
• Digital Marketing
• Digital Advertising
• Content Creation

NOTEWORTHY CLIENTS

• Path Water
• Korres
• Warner Bros
• Homedics
• Tush
• Fat Head
• Barbor

WHY CHOOSE THEM?

Blue Wheel Media is an Inc. 5000 company offering Amazon advertising, digital marketing, and content creation. They have worked with brands like Warner Bros., Homedics, Tushy, Fat Head, and Barbor. 

Blue Wheel Media offers Amazon advertising, digital marketing, content creation, and digital advertising. With an impressive list of clients, Blue Wheel has achieved many feats, earning them multiple awards. They are also partners with Meta, Google, and Amazon. One of their case studies includes growing the ad revenue of a mask company to over $2 million in a few months.

15.Vertical Rail

Vertical Rail

Aptos, CA, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2002

Location: Aptos, California, USA

Number of Employees: 11-50

KEY SERVICES

• Amazon Marketing
• Google Ads
• Account Management
• Google Product Optimization
• Amazon Consulting

NOTEWORTHY CLIENTS

• Undisclosed

WHY CHOOSE THEM?

Vertical Rail is a marketing and advertising agency focusing on Amazon and Google ads. The company is run by a team of veteran marketers who are experienced in building a brand’s client base and increasing sales. They offer Amazon marketing, Google ads, account management, and Amazon consulting, among others. 

Vertical Rail is located in California, United States and is committed to helping brands achieve their Amazon advertising and sales goals. They offer Amazon marketing and Google ads services. Their Amazon services include DSP management, advertising, seller consulting, account management, and product optimization. Vertical Rail will work with your Amazon store from consulting and brand strategy to account management, ad campaigns, and product optimization. 

Conclusion

E-commerce marketing has grown rapidly in recent years and Amazon is one of the top sites to promote and sell your products. But Amazon marketing is a tricky process with many different aspects to consider.

Working with an expert Amazon marketing agency is the best way to overcome these challenges and leverage the full power of selling on Amazon.

References

EcomCrew: Amazon Conversion Rate: Everything You Need to Know

Statista: Mobile retail e-commerce sales in the United States from 2019 to 2025

The post 15 Best Amazon Marketing Agencies in 2024 [Full Review] appeared first on P2P marketing.

More than 50% of US shoppers start their product searches on Amazon. There are over 300 million Amazon shoppers worldwide, and 66% love this marketplace because they can find anything they need.

But if Amazon marketing is so wonderful why isn’t your business getting rich from it?

Well, with all this profit potential there comes a handful of challenges. Amazon is saturated and the competition is high and the algorithm is always changing.

So, how do you get around these Amazon marketing setbacks and drive your e-commerce sales through the roof?

We thought you’d never ask!

Thanks to extensive research, we’ve developed the ultimate guide on what Amazon marketing is, the different advertising channels and the top hacks to capitalize off this marketplace.

Ready to take advantage of Amazon marketing?

Here we go!

What is Amazon Marketing?

Amazon marketing is the process of promoting your products on Amazon. This e-commerce platform is a global marketplace, and you can buy and sell just about anything on it. If businesses aren’t too careful, they can fall into the background noise and lose out on Amazon’s super-high revenue potential.

Similar to other marketing platforms, leaving your business on Amazon and waiting for a boost in sales without taking strategic marketing steps and understanding this landscape won’t work. You might attract a few buyers and get good reviews, but your business won’t get the attention and revenue you want. 

Source: Ian Smith

Amazon Marketing: Opportunities and Challenges

Building a thriving Amazon store requires a tactical marketing strategy. Below are some of the marketing opportunities and challenges for Amazon marketing:

Amazon Marketing Opportunities

As the biggest e-commerce platform in the world, the marketing opportunities are endless. Here are some of them:   

1.Huge Online Sales

It’s no secret that online sales are growing; in fact, 43% of US residents shop online weekly. During Thanksgiving, businesses on Amazon gathered over $1 billion in sales. Customers spend over $9.12 billion on Black Friday, while Cyber Monday sales bring in $11.3 billion.

Clothes and accessories are a top category for online shoppers because users can easily shop on their smartphones (which they take everywhere). With an opportunity to tap into a market with high digital sales, you have a greater chance of reaching your ideal audience and converting them as most of the purchase intent exists in buyers already.

Plus, as I mentioned earlier, consumers use Amazon as a search tool. These amplifies your reach to target shoppers as Google Ads would. Because think about, Amazon has almost become it’s own search engine, meaning another channel to funnel buyers to your product listings.

2.Data-Driven Decisions

Amazon allows you to make data-driven decisions that you can use to optimize your products and e-commerce merchandising strategies. You can track, measure, and record data such as your spend-per-click and the number of sales that result from each click. This gives you an idea of what is working and what isn’t.

With this acquired data, you can optimize your ads and personalize them to your most frequent buyers. A simple example is when you notice lots of clicks on your landing page but few conversions to actual sales. You can make changes to the product description, images, and other content to convert interested buyers into consistent revenue.

Amazon uses in-depth analysis for accurate ad targeting too. In other words, you get to benefit as Amazon has the necessary data to put your products in front of buyers that are most likely to convert.

3.E-commerce Opportunities

As earlier mentioned, Amazon is a tough nut to crack but if your marketing strategy is good enough, you’ll have great profit potential in e-commerce. Using Amazon ads will improve your sales and visibility, and help you find the best ways to attract customers and gain valuable insight on how to optimize campaigns to suit consumer habits. 

Amazon Marketing Challenges

While there are a lot of opportunities on Amazon, there are a couple of challenges as well. Here are some of them:

1.Competition

With 142.5 million Amazon Prime subscribers in the United States alone, e-commerce marketers are flocking to Amazon to get consumers’ eyes on their products. However, with more users comes more competition. It’s a double-edged sword. Amazon promotes growth, creativity, and innovation and puts businesses in front of thousands of targeted buyers. But the competition on Amazon is stiff, and many brands struggle to keep their heads above water. As a result, visibility is limited, and search formats are saturated.

2.Fast-Growing Market

What works today on Amazon might not work tomorrow. The algorithms and marketing trends change fast, and it’s hard for some businesses to keep up. As a result, it can be challenging to stay ahead of Amazon, and remain a best-seller on its platform.

3.Complex Advertising Plan

Advertising your product to everyone, everywhere would be a waste of precious resources. Your advertising plan must be directive and structured and include clearly defined goals and objectives, a defined target audience, and your key KPIs. Developing such a high-level marketing strategy is often complex for the average seller who’s just trying to get their products out there.

What Does Amazon Marketing Cost?

Marketing costs on Amazon aren’t so clear-cut. Amazon ad costs differ based on a couple of factors, such as your budget, your target audience/niche, the type of ads, your bids, your advertising campaigns and niche.

Amazon’s Pay-Per-Click (PPC) uses an auction-based model. Therefore, you can set the maximum amount you’re willing to pay when users click on your ad. The average PPC ad costs for Amazon falls between $1 and $6. But most businesses spend $0.97 every time a consumer clicks on their Amazon ad. 

You can set your advertising budget at $5 to $10 daily, but it is advisable to start at $50 to $100 daily. Keep in mind that there is no correct budget as long as it works for your business.

But how do you pay for Amazon advertising?

Amazon sellers can secure ad placements through an ad auction. This means you’ll go up against your competitors and bid on specific keywords. Regardless of how high you bid, you’ll always pay $0.01 than the next highest bid if you want to win.

What is the Amazon Marketing Service?

Amazon Marketing Services (AMS) was the one-stop shop for everything having to do with advertising on Amazon. It was Amazon’s first central portal that sellers could use to view advertising tools and organize, manage & run their marketing strategies.

Sellers could access several marketing solutions, such as Headline search ads, where they could bid on keywords on Amazon’s search bar and bring products right to their prospective buyers. 

Another helpful tool was Product Display Ads which allowed product ads to show up on the Amazon homepage, search result pages, product detail pages, and even third-party websites.

AMS was retired in 2018 alongside Amazon Media Group (AMG) and Amazon Advertising Platform (AAP). Amazon did this to simplify its advertising solutions. All their advertising product offerings were unified under the name “Amazon Advertising.”

Amazon also made changes to some of its legacy products:

• Headline Search Ads (HSA) became Sponsored Brands,
• Amazon Advertising Platform (AAP) became Amazon DSP
• Product Display Ads (PDA) became Sponsored Ads and
• Product Display Ads (PDA) became Sponsored Display

Amazon A+ Content

This is one of the best tools sellers can use to capture the attention of shoppers, as it allows them to show off their products with fancy images and graphics. Amazon A+ is a tool within the Seller Central portal on Amazon that allows sellers to create beautifully designed product descriptions for their Amazon listings.

Instead of reading through boring and long descriptions, sellers can use relevant infographics, descriptive text, and highlight the key features of their products.

Here’s an example of Amazon A+ content by Nivea:

A+ content was originally an exclusive offering only available to vendors (first-party sellers), while Enhanced Brand Content (EBC) had fewer features but could be accessed by third-party vendors. Recently, Amazon combined these two tools, creating a module that all sellers and vendors could use.

You can add logos, images, carousels, bulleted lists, comparison charts, videos, and much more to your Amazon listing content and it can be customized to look however you want.

Let’s take a look at 2 of the benefits of A+ Content:

• Higher Conversion Rates: According to a study conducted by Changing Minds, after three days, a user retains only 10-20 percent of written or spoken information but almost sixty-five percent of visual information. A+ Content lets you use descriptive text and high-quality images on a custom layout to position your product as the best option for the customer.

• Demonstrates Your Product’s Unique Selling Points: A Unique Selling Point (USP) is how you can stand out from your competitors and convert more shoppers.. Amazon can be very competitive as there may be thousands of other listings similar to your own. Amazon A+ Content helps you utilize custom layouts, high-quality images, and descriptive text to highlight your product’s key selling points.

How Amazon Advertises Its Products

Now that you know all about Amazon A+ Content, let’s see how Amazon uses content like that to promote your products. Amazon uses three ways to accomplish this:

1. Amazon has a massive customer base that it can reach through its various marketing channels.
2. Amazon uses a variety of digital marketing techniques to reach its customer base and promote its products.
3. The Amazon A9 algorithm.
4. Amazon leverages extensive, in-depth customer and market data to match ads with targeted buyers.
5. The Amazon High Runner strategy.

Amazon uses PPC, SEO, email marketing (for special offers and deals), and social media marketing (Facebook, Instagram, Twitter). They combine these tactics to  ensure products are visible to targeted customers when they search for relevant keywords on search engines such as Google and Bing. 

When a customer clicks on an ad, Amazon pays the website owner or search engine a fee. Amazon also has an affiliate marketing program where website owners and bloggers can earn a commission by promoting Amazon products on their websites.

So, what about the A9 algorithm I mentioned earlier?

Amazon uses a specialized algorithm called A9 to decide how products are ranked in search results. A9 analyzes keywords and decides which results are the most relevant and should be displayed first. Amazon prioritizes products with a high number of sales and high conversion rates (yep, your performance is paramount!)

The algorithm ranks these products higher as they are more likely to be bought by other shoppers. So, you need a sound Amazon marketing strategy to best it’s algorithm!

And what about Amazon’s vast data collection points and the High Runner strategy?

First, Amazon collects and organizes a wide range of data on customers from various marketing channels. As Amazon has a robust search engine, this welcomes another channel for this E-commerce hub to gather customer insights. With all this information, Amazon can match your products to targeted users based on their purchasing and search behaviour.

Second, the Amazon High Runner strategy describes featuring the best products on Amazon based on their number of clicks, conversions, interest and engagement. This strategy keeps the lens fixed on businesses who have sound products, and garner excellent customer feedback.

Amazon Advertising Options

As the largest e-commerce platform in the world, it’s surprising that Amazon would give business advertising options. But, like many fantastic aspects of this platform, they do!

The two main advertising options by Amazon are Amazon Pay-Per-Click (PPC) and Amazon Demand-Side Platform (DSP). These options are divided into 3 and 5 types respectively. 

When used correctly, both PPC and DSP are great ways to gain traction for your online store. Which type of ad you’ll need depends on your product and Amazon marketing goals.

PPC is the most common type of ad. Each time a shopper clicks on your Amazon ad, you pay a small fee.

On the other hand, Amazon DSP allows you to programmatically buy ads to reach a new and exciting audience on and off Amazon. Let’s explore these two Amazon advertising options in detail below.

What are Amazon PPC Ads?

Amazon PPC campaigns  are available to advertisers such as Small and Medium Businesses (SMBs) and agencies. There are three main types:

• Sponsored Products
• Sponsored Brands
• Sponsored Displays

Amazon Sponsored Products

Amazon Sponsored Products are perfect for first-time users. They allow you to create a campaign by generating ads from your selected products and even offer automated targeting. This is  a cost-per-click (CPC) ad, where you only pay when customers click on your ads. All you have to do is choose how much to bid, create your ad, and don’t forget to track your success rate!

Why You Need Amazon Sponsored Products

• You can secure the top position in the search results
• You can easily promote seasonal products
• As a new business, you get a chance to increase sales for your newly launched products.

Amazon Sponsored Brands

With Amazon Sponsored Brands, you unleash your inner creative Amazon entrepreneur!! You can create ads with out-of-the-box ideas to help potential customers discover your products. This is a CPC ad that also includes customized headlines, images, and videos. 

You can showcase your brand personality and increase brand awareness when you leverage these Amazon marketing ads.. The highlight of this ad is that it’s placed on the top, left, and below the search results page, which makes it hard to miss. 

Why you need Amazon Sponsored Brands

• You control the appearance of your ad
• Provide a special shopping experience for your customers
• You can gain the trust of potential customers
• You can create video ads effortlessly and increase your conversion rate

However, Amazon Sponsored Brands are only available to sellers with an active professional seller account or a vendor central account.

Amazon Sponsored Display Ads

With this ad, you can discover and engage your target audience through their shopping experience. This is a self-service ad that allows you to find relevant customers on Amazon and other third-party apps and websites.

Why you need Amazon Sponsored Display Ads

• These ads offer you auto-generated campaigns that are optimized for maximum conversions.
• You have easy access to your display inventory
• Sponsored Display ads make retargeting easy.

What is Amazon DSP

Business owners often find it difficult to fully understand the concept of Amazon Demand-Side Platform (DSP), as it’s an authentic advertising service. Amazon DSP is a software that allows advertisers to buy ads on and off the marketplace.

With Amazon DSP, you can search and programmatically purchase display ads, videos, and audio across the internet.

It’s similar to Google Display Network (GDN), where you can purchase ad space for different websites. It means that you don’t have to buy ad space on each website but can display them on a variety of websites belonging to the same network.

So, how does Amazon DPS work? 

Amazon automatically bids on the best ad spaces (for your business) based on your budget, target audience, and minimum/maximum bid. Since Amazon has valuable data on the shopping behavior of customers, your ads would be targeted at customers that have previously purchased products similar to yours. Not only that, Amazon DSP is not restricted to the platform alone. It’s a flexible advertising service that grants you access all over the internet.

There are 5 types of Amazon DSP ads:

Video Ads (Amazon OTT and Out-Stream Ads):

Amazon customers are always ready to dig deep into their virtual wallets! One way to snag the interest of your potential buyers is through creative video ads. So, what are video ads?

Amazon video ads  help you stand out from the crowd and wow your buyers on Amazon’s websites, mobile apps, and the Fire tablet wake screen (advertising platform that displays full-screen ads). Video ads come in two types, Amazon = OTT (over-the-top) and out-stream ads.

• With Amazon OTT, your video ads are delivered directly to viewers through streaming platforms. These are non-skippable and non-clickable, so they are paid per thousand impressions, not paid per click.
• Unlike Amazon OTT, out-stream ads don’t appear within video content. Instead, they appear as separate videos in spaces reserved for display ads.

Custom Ads

For a truly personalized shopping experience, build your Amazon campaign  with custom ads. With these ads, your ad campaign can include any or all the advertising options available on Amazon. You can create a customized (tailored to suit your business goals) and innovative campaign that engages customers and boosts brand awareness, and conversion rates!

Amazon Audio Ads (Beta)

Here’s a chance to put your Alexa-enabled device to good use. With Amazon interactive audio ads, listeners can respond by voice to an Alexa call-to-action. They can ask for more information, add a product to their shopping cart, or set a reminder.

Audio ads are 10 to 30 seconds long and appear with a banner image on smart devices (desktop, mobile phones and tablets).

The goal of this ad service is to capture customers at random times and really pique their interests. Whether they are working from home, cooking, or hanging out with friends and family, you can reach your customers during listening times.

It automatically plays during breaks within songs on first-party and third-party Amazon Publisher services.

Now you don’t have to worry about your users being too busy to view your ads. Your ads would automatically play even when they’re not looking at their devices!

Amazon Posts (Beta)

Capture your customer’s attention with your unique brand story. Instead of relying on other social media platforms, you can share fresh images and product-related content on your Amazon feed. This ad service allows you to show users how to use your products and nudge them toward your brand.

Amazon Live

Also similar to social media platforms, Amazon live allows you to collaborate with celebrities and influencers to create compelling content that showcases your brand and products. You can choose to use influencers or create your own personality-driven Livestream with the Amazon Live Creator app. You can also work with Amazon influencers to feature on their livestreams!

Why and When to Use Amazon DSP Ads

Amazon DSP is great for many reasons. For example, it has advanced targeting features that point out potential customers according to location, mobile versus desktop-specific ads, ZIP code, etc. You can even target long-lost customers that haven’t visited your store in a while. Amazon DSP catches onto unexpected changes (for example, Amazon’s marketing strategy during covid-19) and helps you gain new customers.

You should use Amazon DSP if your brand isn’t visible enough. Not only that, it is great for brands that wish to connect and engage with their customers. If you want to keep customers locked in and loyal to your brand, then Amazon DSP is best for you.

5 Amazon Marketing Hacks 

Phew! You’ve learned a lot about Amazon marketing and the robust advertising functions. But until you know these top 5 Amazon marketing hacks, you’re not done yet!

1.Focus on Keyword Relevancy

Keyword relevancy is vital in any  standard marketing strategy. Since the shopping behavior of customers changes constantly, always stay ahead of your keyword research. Reevaluate your keywords as often as possible to help you reach your target audience.

Simply stuffing keywords into your copy wouldn’t cut it. Strategically place relevant terms on the product detail page (title, description, and bullet points).

2.Have a Clear Roadmap

This definitely goes without saying. You can’t have a successful business (especially on the e-commerce giant) without a clear vision. What are your short-term goals? What are your long-term goals? Are they clearly defined? 

These are vital questions you need to ask to help you build a roadmap and focus on the steps you need to take to achieve your business goals. 

3.Be Super Niche-Specific

Amazon is a large marketplace where you can find just about anything from just about anyone. Infiltrating a massive place like that’s (once again) tough! The best thing to do is niche down, be as specific as possible with your target market, and customize your products for them.

4.Invest in More Advertising

Investing in more advertising would help your business stand out. It would put your brand in the minds of your customers, like a catchy song that you just can’t forget. Imagine being in a classroom with overachievers and not putting in the necessary effort to make your mark -what happens? You become invincible! 

The best part about Amazon advertising services is that there are many options to help you boost your brand visibility and stimulate your sales velocity.

5.Bring in Traffic from Outside Amazon

Most Amazon advertising services are programmed to help you reach your target market on and off the platform. It allows you to get traffic from other sites (which Amazon calculates).For a successful Amazon business, you want to cast a wide net so you can reach your target audience across the world and the internet.

Conclusion 

With that, we’ve reached the end of our guide. Amazon marketing is a complex and ever-changing landscape, but the principles we’ve covered (keyword relevancy, data-driven decisions, Amazon advertising options, etc.) should help you get started. Be sure to implement these tips, and you’ll have record-breaking sales in no time!

References

Jungle Scout: Quarterly Changes in Consumer Behavior and

Jungle Scout: 15 Amazon Statistics You Should Know in 2023

MarketingCharts: An Updated Look at the Top Reasons People Shop on Amazon

FitSmallBusiness: 24 Amazon Statistics Sellers Need to Know in 2024

Statista: Consumers that Shop Online and Offline on a weekly Basis (US, UK, and Australia in 2023)

The post Amazon Marketing: The Complete Guide & Strategies [2024 Update] appeared first on P2P marketing.

Fashion marketing is complex because it involves a variety of media and marketing channels, and creating a remarkable, desirable and valuable brand identity, that is coherent across all of them, is not easy.

Unless you have an expert in-house team and a ton of resources, you will need some expert guidance to get you on the right track and set you up for success.

Whether you’re just starting out and getting established or you need to grow and scale an existing brand, there are some great fashion marketing agencies that have just the expertise and experience you need!

So, what does successful fashion marketing involve? And which are the best fashion marketing agencies to choose from? What services to they offer?

We’re answering all of these questions and more today, and we have reviewed all the best fashion marketing agencies to take your brand to the next level!

Ready to scale your fashion brand?

Let’s dive right in!

Fashion: A Quick Market Overview

First off, the fashion market is massive, as we’re sure you know. To be specific, in 2022, the sector’s revenue exceeded $1.7 billion, and by 2026, the global fashion sector is expected to be worth $1.7 trillion.

But more importantly, it’s highly competitive.

Enter fashion marketing.

Now, you might be wondering what fashion marketing actually is and how it works.

Well, the short answer is fashion marketing is the promotion of outfits and clothing items to a target demographic. However, its slightly more complicated than that.

Fashion marketing is knowing when and what you should promote, through which channels, and at what times. However, the sector is so over-saturated, and not everyone has the time to become a marketing expert, so sometimes it just makes sense to get some outside help. In this case, that help takes the form of a fashion marketing agency.

This video by Posito Marketing covers fashion marketing in even more detail, so check it out if you’re interested.

What Services Does a Fashion Marketing Agency Offer?

Partner Marketing

Partner marketing (or Partnership Marketing) aims to connect two (or more) entities and allow them to join forces in a strategic marketing collaboration that helps them reach their respective marketing or business objectives.

Each partner’s objectives can range from gaining exposure, brand awareness, and improved credibility to creating content or driving web traffic, generating leads, and improving conversions.

There are many types of partnership marketing, which include affiliate marketing, influencer marketing, content and media collaborations, cross-branding campaigns, and more.

A fashion marketing agency will help you identify the best type of partner marketing for your brand and strategically recruit the best partners.

Many agencies can handle all your partner marketing strategies and programs for you, or if you want to manage them yourself, they can get you set up with the partners, systems, and technology you need to succeed.

Two types of partner marketing that are especially important for fashion brands are Influencer Marketing and Affiliate Marketing:

Influencer Marketing

Influencer marketing leverages the power of influencers online and on social media to promote products, and increase brand awareness. Influencer marketing has become especially important in the fashion industry and is a significant driver of fashion trends and brand perceptions, as well as sales and revenue.

Influencer marketing has the unique advantage of increasing trust and credibility for brands. The fact that their followers trust them is one of the best things about fashion influencers.

This means that if they endorse your brand, your chances of increasing sales are far higher than if you rely solely on conventional marketing avenues. As a result, 89% of marketers claim that influencer marketing has a similar or higher ROI than other marketing channels.

As influencer marketing has grown, you can now find influencers on every social media platform so that you can get in front of the right audience, on the right platform. From traditional influencers on Instagram and Facebook, to Amazon influencers, TikTok influencers, and Twitch influencers… The are the perfect influencers for your brand are out there!

Affiliate Marketing

In simple terms, affiliate marketing involves a vendor (the brand or seller) partnering with a publisher (the affiliate), who will promote the vendor’s product or service in exchange for a commission on the sales (or other actions like sign-ups or web visits) they generate.

Sales or other desired actions are tracked using a unique tracking link the vendor assigns to the affiliate. The vendor only pays for sales/actions when they have physically taken place. 

Many brands develop affiliate programs for ongoing partnerships with affiliates. The program is structured to motivate affiliates, keep them engaged, and then reward their efforts in some way.

Rewards may be fixed commissions, tiered commission structures, or additional perks for affiliates when they reach a certain level of performance.

An agency can help you set up your affiliate program, recruit the best affiliates for your brand, and manage your affiliates to keep them engaged and performing well. 

Offline Media Buying & Print Advertising

Paid advertising, in print and on television, is one of the oldest ways that marketing agencies promote fashion, and it definitely still has a very prominent place in the industry.

Offline media buying includes purchasing ad space in print media, such as magazines, newspapers or billboards, and on TV and radio.

In many ways, the fashion industry utilizes offline ads in a different way and is more reliant on offline media than many other industries.

A fashion marketing agency will utilize paid media to convey a distinct image of your business and what it represents, defining your brand’s message and story.

In particular, print advertising in magazines is often used quite differently when compared to other industries because it is used mainly to increase brand awareness, and improve brand credibility and reputation, rather than to drive direct sales.

However, fashion is embedded in every aspect of society and there is an effective offline channel for every demographic, and every marketing objective. An agency will be able to make the most of your paid media and offline advertising.

Online Media Buying

Paid ads on websites/blogs, search engines, and social media are essential in fashion marketing. An agency can develop ad campaigns for you, including the creative aspects, and help you execute your ad campaigns as effectively as possible.

Pay Per Click (PPC) ads are the most common form of paid online ads as they allow for precise timing and audience targeting, and you only pay when someone physically clicks on your advert and actively engages with your brand.

According to more than 80% of fashion marketers, e-commerce is thriving and PPC ads are especially important for e-commerce, driving website visits and direct sales.

12 Best Fashion Marketing Agencies

1.Acceleration Partners

Acceleration Partners

Global

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2007

Location: Global, with hubs on three continents and employees in more than nine countries.

Number of Employees: 201 – 500

KEY SERVICES

• Marketing Strategy
• Full Program Management
• Affiliate Marketing
• Partner Marketing (incl. Recruitment & Optimization)
• Influencer Marketing
• Retail Marketing
• D2C Marketing
• B2B Marketing
• Customer Acquisition
• Publisher Development
• Consultancy
• Migrations
• Global/Regional Management
• Compliance & Fraud Monitoring
• Data & Analysis
• APVision

NOTEWORTHY CLIENTS

• Reebok
• Allbirds UK
• Crocs
• Lulus
• Blenders Eyeware
• Stella & Dot

WHY CHOOSE THEM?

Acceleration Partners is an award-winning global marketing agency that has worked with some of the most successful brands in fashion, from small start-ups to international brands.

It offers a comprehensive set of expert marketing services tailored to meet all your fashion marketing needs, from initial strategy to campaign execution, monitoring, and optimization.

Acceleration Partners is a great choice if you’re looking for an agency that will connect with you personally while helping you meet your goals with the proficiency of a leading global agency.

Acceleration Partners is an award-winning full-service marketing agency with a global footprint, focusing on performance marketing and retail, influencer, affiliate, B2B, content, and mass media marketing.

By taking a collaborative approach and gaining a deep understanding of your business, Acceleration Partners will develop a customized marketing strategy to spread awareness, strengthen your brand, and generate revenue.

As a leading global agency, it combines extensive marketing experience with advanced technology to create strategies that are carefully tailored to your brand and your unique goals.

Acceleration Partners can handle every aspect of your marketing from end-to-end, including full program management and expert analytics and reporting to make data-informed decisions and drive tangible results.

Acceleration Partner’s commitment to excellence has won them numerous industry awards, including six Global Performance Marketing Awards (for Best Affiliate and Partner Marketing Agency) and other awards in various categories, from performance marketing to workplace culture and everything in between.

2. Stylophane

Stylophane

New York, United States

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2002

Location: New York, New York, USA

Number of employees: 11 – 20

KEY SERVICES

• Social Ads:  Meta, TikTok, Pinterest, Snap, YouTube, & Reddit
• Search:  Google Adwords/Shopping
• Retargeting:  Adroll, Criteo
• Affiliate:  Rakuten, Pepperjam
• New Customer Acquisition
• Email Acquisition
• B2B Lead Generation
• Advanced Merchandising Platform

NOTEWORTHY CLIENTS

• Karl Lagerfeld
• For Love & Lemons
• Marco Bicego
• Beach Riot Swimwear
• Agent Provocateur
• Robert Graham
• United Nude
• Reformation
• Gola
• French Connection

WHY CHOOSE THEM?

Stylophane has the reputation of being the leading New York-based digital agency exclusively for Fashion and Beauty brands for over 20 years.

Stylophane has a team of dedicated account managers, all with a fashion background, who work closely with fashion brands to create personalized programs and campaigns.

Stylophane, founded in 2002, offers marketing services to the fashion and beauty industries and specializes in digital marketing and advertising.

Its team of dedicated account managers collaborates with clients to create tailored, personalized programs and campaigns to meet their specific goals.

With over 20 years of experience in the marketing industry, Stylophane brings unmatched marketing expertise to the fashion and beauty sectors. They excel at enhancing ad messaging, creative content, and copy to increase high-quality traffic and engage with target audiences.

Stylophane is an ideal partner for fashion businesses seeking accelerated growth to aggressively scale their DTC business.

Their deep understanding of the fashion industry and commitment to client success make them a real asset in today’s fiercely competitive market.

3. Blucactus

Blucactus

Amsterdam, Netherlands

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2014

Location: Amsterdam, North Holland, Netherlands

Number of employees: 51 – 200

KEY SERVICES

• Content marketing
• Branding and design
• Fashion advertising
• Influencer marketing

NOTEWORTHY CLIENTS

• Jess Alonso
• Rebel Writing
• Tillman Style

WHY CHOOSE THEM?

BluCactus’ services are specifically designed to assist fashion brands in increasing their consumer base and profits.

BluCactus is one of the best-known companies in the fashion marketing industry. In addition to traditional advertising, they offer services for all parts of fashion marketing, such as planning and strategy, creative execution, and public relations. Their services are geared toward helping fashion companies get more customers and make more money.

BluCactus aims to build a solid emotional connection between a brand and its customers. They think that fashion is more than just clothes—it shows who you are and what you believe in. So, they focus on both the history of the brand and the products themselves when marketing. Because of this, their clients’ brands and sales grow significantly.

4. Pearl Lemon PR

Pearl Lemon PR

New York, USA

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2016

Location: London, UK, New York, New York, USA

Number of employees: 51 – 200

KEY SERVICES

• Fashion Marketing
• Influencer Outreach and Placement
• Media Relations
• Digital PR Services

NOTEWORTHY CLIENTS

• EmergeOne
• Book Like a Boss
• Dream Team

WHY CHOOSE THEM?

Pearl Lemon has PR teams with years of experience running campaigns for big and small fashion brands alike.

Pearl Lemon, a public relations firm, strives to be on the cutting edge of all PR. They have PR teams with years of experience running campaigns for big and small fashion brands through traditional, digital, and social media.

Although they have a presence in London, the company’s headquarters are in New York City. Furthermore, Pearl Lemon has a history of developing good public relations campaigns. In addition to PR, they offer many other marketing and branding services, such as website design, graphic design, SEO, and content marketing.

5. Amra & Elma Fashion Marketing Agency

Amra & Elma Fashion Marketing Agency

New York, USA

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2012

Location: New York, New York, USA

Number of employees: 11 – 50

KEY SERVICES

• Fashion Branding
• Influencer marketing
• Public relations
• Social media management

NOTEWORTHY CLIENTS

• Nicole Miller
• Pronovias
• Timberland

WHY CHOOSE THEM?

Amra & Elma was started by two social media fashion stars and focuses heavily on influencer fashion marketing campaigns.

Amra & Elma is a fashion marketing firm that helps fashion companies improve their online sales and connect with their target customers. As such, some of the best-known fashion brands and Fortune 500 companies are among their clients.

Interestingly, Amra & Elma was started by two social media stars running in the fashion world who each had more than 2 million followers. Forbes calls them the “Epi-Center of Influence” because they have built a digital marketing empire, focusing heavily on influencer marketing.

6. Bomme Studio

Bomme Studio

New York, USA

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2014

Location: Los Angeles, California, USA

Number of employees: 2 – 10

KEY SERVICES

• Branding & Experience
• Product Photography
• Paid Marketing
• E-commerce SEO

NOTEWORTHY CLIENTS

• Olivia Latinovich
• Taylor and Wolfe
• Henry James
• Karma Rich

WHY CHOOSE THEM?

Bomme Studio has the NYC contacts and knowledge to get your fashion company noticed

If you’re looking for a partner to help you with all of your digital marketing needs, you need to go no further than Bomme Studio. They have more than 12 years of experience helping fashion companies grow.

What’s more, They can help you launch a new website or set up an SEO strategy. They can also help you grow your business through sponsored social media. As one of the best PR firms in New York City, they also have the contacts and knowledge to get your company noticed. So, Bomme Studio is an excellent choice if you want to take your fashion business to the next level.

7. Velox Media

Velox Media

Boise, USA

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2004

Location: Boise, Idaho, USA

Number of employees: 11 – 50

KEY SERVICES

• Marketing strategy
• Online Advertising
• Creative
• Fashion Marketing

NOTEWORTHY CLIENTS

• Gasp
• KOIO
• Catherine Deane

WHY CHOOSE THEM?

VELOX Media is a fashion marketing agency that has a track record of supporting fashion enterprises in growing their client bases.

VELOX Media is a fashion marketing organization that has a track record of supporting fashion enterprises in growing their client base.

Every fashion company owner understands the value of having a good internet presence. Digital marketing must be on point, with a convincing tone and current writing style. It may be challenging to do this, but fashion marketing agencies like VELOX Media can help.

8. AMP Agency

AMP Agency

Boston, USA

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 1995

Location: Boston, Massachusetts, USA

Number of employees: 501 – 1000

KEY SERVICES

• Creative Development
• Fashion Marketing Strategies
• Social Media Management
• Influencer engagement

NOTEWORTHY CLIENTS

• Nike
• Taylor Made
• Levi’s

WHY CHOOSE THEM?

AMP Agency is a fashion marketing company that always tries to provide engaging digital connections and personalized experiences.

AMP Agency is a fashion marketing company that always tries to provide engaging digital connections and personalized experiences to increase exposure, improve traffic, produce ROI, and, most importantly, outperform the competition.

The professionals at AMP are very interested in both fashion and marketing. They use their knowledge and experience to make ads that reach the right people and get results. In addition, AMP is very dedicated to customer service and is always available to help and answer questions.

9. Branding Los Angeles

Branding Los Angeles

Los Angeles, USA

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2008

Location: Los Angeles, California, USA

Number of employees: 11 – 50

KEY SERVICES

• Branding
• Influencer Marketing
• Content Creation
• Digital Marketing

NOTEWORTHY CLIENTS

• Central City Association
• Prevail Clothing
• Montage

WHY CHOOSE THEM?

Branding Los Angeles is a firm that helps local fashion brands with all their marketing needs.

Branding Los Angeles is a firm that helps local fashion brands with all of their marketing needs. The company has a team of fashion advertising experts who know everything there is to know about the fashion business.

Thus, they know that the best way for a fashion company to do well is to stand out from the competition. Likewise, their skills and knowledge are used to create marketing campaigns for fashion companies that will make them unique and amaze their audience.

10. Divisa

Divisa

La Verne, USA

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2015

Location: La Verne, California, USA

Number of employees: 1- 50

KEY SERVICES

• Google ads management
• Digital marketing & advertising
• Creative content creation
• Organic SEO

NOTEWORTHY CLIENTS

Not specified

WHY CHOOSE THEM?

Divisa has an extensive network of people who work in the fashion industry from whom they can get advice and information.

Divisa is a fashion marketing company that has helped many direct-to-consumer businesses in the beauty, fashion, and luxury industries build and grow.

Because they are excited about the revolutionary potential of digital, they focus heavily on it. This allows them to help their clients find digital growth opportunities, analyze product vs market fit and set up and implement solid firm development strategies.

In addition to having a deep understanding of the business, they also have an extensive network of people who work in the fashion industry from whom they can get advice.

11. Stryde

Stryde

Lehi, USA

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2013

Location: Lehi, Utah, USA

Number of employees: 11 – 50

KEY SERVICES

• Email marketing
• Paid advertising
• Conversion optimization
• Influencer marketing

NOTEWORTHY CLIENTS

• Del Sol
• Nesting Olive
• Boutique me

WHY CHOOSE THEM?

Stryde’s experts will create, implement, and optimize your fashion brand’s digital marketing plan for you.

Stryde is a well-known fashion marketing company that strives to help fashion brands grow. To ensure that their clients get the most out of their investment, their professional specialists will work directly with the business to build, implement, and optimize their digital marketing strategy.

Moreover, they are very proud of how open and honest they are with their customers, which has helped the customer base increase substantially in size. If Stryde is on your side, you can be sure that a dedicated team will back every choice you make.

12. The Creative

The Creative

New York, USA

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: Not specified

Location: New York, New York, USA

Number of employees: Not specified

KEY SERVICES

• Media visibility
• Event production
• Branding
• Influencer marketing

NOTEWORTHY CLIENTS

• Art&Eden
• Adriana Degreas
• Alpina

WHY CHOOSE THEM?

The Creative’s primary goal is to create brand strategies that are flexible, modern, and have a more significant, longer-lasting effect.

There are a lot of companies that focus on fashion marketing, of course, but The Creative is different. This marketing organization is an excellent choice if you’re looking for an agency that can make your brand stand out from all the other similar brands.

The Creative’s primary goal is to create brand strategies that are flexible, modern, and have a more significant, longer-lasting effect. They are trying to get people to believe in and trust brand messaging again.

Likewise, they want to inspire customers by giving new life to fashion brands and companies alike, and as such, they don’t offer PR in the short term.

Wrapping Up on the Best Fashion Marketing Agencies

And there they are, the best fashion marketing agencies to choose for your brand!

We know it’s challenging to divert attention off of what you do best, creating fabulous outfits, to try to understand fashion marketing. But there is no need to so much as dip your toes in the world of marketing.

Instead, make use of any of these fantastic agencies that will take care of everything for you. That leaves you and your team to make the products that these fashion marketing companies will sell for you!

Just contact one of them, and you’ll be set.

References

SaveMyCent: 39 Thought-Provoking Fashion Industry Statistics [The 2023 Outlook]

Smart Insights: 80% of Marketers Find Influencer Marketing Effective

Statista: Fashion – Worldwide

Statista: Revenue of the Apparel Market Worldwide from 2013 to 2026

Zippia: 28 Dazzling Fashion Industry Statistics [2023]

The post 12 Best Fashion Marketing Agencies to Scale your Brand in 2024 [Review] appeared first on P2P marketing.

But breaking into the mainstream fashion industry can be tricky, to say the least. And if you want to make it big, you need to know how fashion marketing works.

There are hundreds of thousands of brands, new and old, trying to make it big. And of course, their marketing skills and quality of products vary. Nevertheless, even if you have top-of-the-line outfits, it’s challenging to even get noticed in the highly competitive fashion industry.

That’s where a great fashion marketing strategy comes in – and makes all the difference!

But what exactly is fashion marketing? Why is it important? And what are the best fashion marketing strategies to use?

Have no fear, we’ll answer all of these questions and more in this article, plus we’ll cover some real-life fashion marketing examples and time-tested strategies to set you apart from the crowd.

Ready to become a fashion marketing expert?

Let’s get right into it!

What is Fashion Marketing?

Now, you might be wondering what exactly fashion marketing is.

To put it simply, fashion marketing is promoting clothing and accessory products to a target demographic.

Seems simple enough, right?

Well, not so much!

The fashion marketing job description entails a little more work than you’d think.

It is a fast paced and ever changing industry, and with the rise of social media, the marketing strategies needed to become successful are a fast evolving combination of traditional and innovative methods.

These strategies include everything from runway shows, influencer marketing, and e-commerce marketing to keeping up to date with the latest fashion and marketing trends.

Check out video by Posito Marketing for more on fashion marketing:

Why is Fashion Marketing Important?

Fashion is a form of art. And for most people, the clothes they wear are a big part of their identity. So, fashion marketing brings the designer’s creations to life and puts them in front of the right people.

And fashion is huge these days.

As of 2020, the worth of the global fashion sector was $1.5 trillion. Moreover, the estimated global revenue for the fashion industry is expected to grow to $1.37 trillion in 2025, increasing by 27.74% from 2022. This proves how prevalent clothing styles are in our society and what a large market there is to expand into.

Therefore, a strong, consistent brand identitiy is integral to getting your clothing lines out there and noticed by people. Fashion marketing connects people with a brand, helping to make those outfits a part of their identity.

If done right, your marketing efforts will convey your brand’s views, tell the story expressed by the designer through the clothing, as well as create a potent image, setting trends.

4 Types of Fashion Marketing

1. Print Advertising

Print advertising is one of the oldest types of fashion marketing out there, yet it still has its place in marketing clothing.

When it comes to the fashion industry, print advertising is used a little differently than in other sectors. Specifically, it’s not predominantly used to make direct sales. Instead, it is used to build brand awareness more than anything else.

Print advertising in the fashion industry helps to form a clear-cut image of the brand and what it stands for, clarify its message, and define its story.

Of course, this method of marketing does eventually translate into sales, but the strategy behind it is subtler.

Rather than shoving deals in people’s faces, you influence them subconsciously instead.

For example, if someone constantly sees your brand’s line of hoodies; when the weather turns cold, and they’re looking for something to keep them warm, they’ll think of you.

2. Online Marketing

With the rise of the digital age and social media’s increasing presence and influence, online, or e-commerce, marketing is a powerful tool, especially for fashion brands. So much so that more than 80% of fashion marketers claim that e-commerce marketing is thriving.

Online marketing is an umbrella term, and there are different types of advertisements that fall under that category. However, the most popular, and indeed one of the most effective, type of online marketing is “pay-per-click” or “PPC” marketing.

This type of advertising allows your company to better reach your target demographic, saving you money as it is targeted and, therefore, more impactful.

3. Influencer Marketing

Similar to online marketing, influencer marketing also utilizes the rise of the internet and increasingly prevalent influencer marketing strategies. And the fashion industry is no different.

Over the years, as social media has grown in popularity, so too have influencers. And with that popularity comes power. Power that fashion brands can use to their advantage.

The great thing about fashion influencers is that they are trusted by their viewers. This means that if they recommend your brand, you’re far more likely to see an increase in sales than if you use traditional marketing channels. As such, 89% of marketers say that influencer marketing is equal to or better than other marketing channels in terms of ROI.

And because fashion is such a large part of people’s identity, if they see someone they admire promoting and wearing a brand, they’ll want to get the outfit for themselves.

4. Newsjacking Marketing

Newsjacking is when a brand makes use of popular and trending topics to draw in a larger audience and increase customer engagement.

And fashion brands can take it even further.

An extremely powerful marketing strategy is to dip your fashion brand’s toes into the world of politics and cultural movements.

This includes having political slogans on clothes and coming out with culturally relevant clothing lines. Pretty much anything that will get your name out there.

People want brands to be ‘real’ and humanized. They want to connect with companies that can understand them and relate to their problems or mock silly cultural phenomena. And most of all, they want brands that know who they are and what they stand for.

That’s why newsjacking is so effective. It gets people that might otherwise not have noticed you to pay attention to your company. And it serves to strengthen your brand in the minds of consumers.

5 Strategies & Tips to Market a Fashion Brand

1. Branding

The most successful fashion industry names have maintained a signature look over the years. And it’s clearly working for them, so why not follow their example?

Just think of brands like Nike, Ralph Lauren, or Victoria’s Secret. They all have a distinct, consistent brand not only across their social media accounts but also in their clothing lines and print advertisements. That’s what makes them memorable.

And in the fashion industry, branding is everything, more so than in almost any other sector.

As such, a large part of fashion marketing involves creating a need in people to be the best; to wear the most fashionable brands, to own the most stylish clothing. And without a clear and confident branding strategy, creating those feelings in potential customers will be impossible.

Branding is how you establish yourself as valuable to your target market, and all aspects of your branding must pull together coherently to reinforce your brand identity. And your brand identity must focus on what your values are. The values that matter to you, and to tour target audience, are the foundation of creating a meaningful connection with your customers.

2. Sponsoring Events

Sponsoring an event is a great way to get your brand noticed by your target audience.

Before choosing an event to sponsor, you’ll need to make a few key decisions if it’s to be effective.

What is your preferred outcome or goal for the event?

• Do you want to make sales?
• Do you want to collect email addresses?
• Do you want to spread brand awareness?

Once you’ve made those choices, you can then find events that will reach the audience you’re aiming at.

From there, there are a few different things that come along with sponsoring an event:

• Logo placement
• Goodie bags with your products included
• Optional promotional discounts for people at the event
• An option to speak at the event

3. Social Media and Influencer Marketing

Social media marketing for a fashion brand works a lot like print advertising. The goal isn’t to make sales immediately but rather to grow your brand’s reputation and increase awareness.

For example, one of these strategies is using Instagram stories. They are a great way to share “sneak peeks” of new trends, behind-the-scenes footage, or show your audience what your company is like on the inside.

On the other hand, influencer marketing is a more “traditional” marketing strategy for fashion companies. Unlike social media, influencer marketing aims to make direct and measurable sales from the influencer’s promotion of your product.

However, this strategy also has the added benefit of getting the word out there about your brand and is, therefore, a very powerful tool. As influencer marketing has grown, its become easier to find verified influencers, and there are some really great influencer marketplaces and platforms to use. You can also use a dedicated influencer marketing agency, who can do it all for you.

4. Product Placements

In the context of fashion and fashion marketing, product placement is paying for your brand’s clothing to be placed in some form of media. This could be anything from an Indi film to the red carpet.

With social media becoming more popular than traditional media, product placement is ever more innovative. Where there is an audience, there is an opportunity to place your products.

Where and how long your product placement lasts depends entirely on your budget and marketing research. You need to know where your target demographic is; that way, you can connect to them; for the right price, of course.

5. Partnership Marketing

Once you have your branding nailed, it’s time to find other brands to partner with.

First off, these brands can also be in the fashion industry. When this is the case, you and the other brand will work together on a product that incorporates distinctive characteristics of each of your brands. That way, you start to share a customer base and connect with a demographic you might otherwise not have reached.

On the other hand, you can partner with a brand or company not in the same industry as you. In this case, a partnership will aim to benefit and attract customers from both brands’ consumer bases. This will entail discounts and deals across both companies, incentivizing consumers to purchase or use both brands’ products and or services.

Using an expert partner marketing agency is a good way to get your marketing partnerships established, as an agency will be able to help you identify and connect with the right strategic partners to meet your partnership marketing goals.

4 Fashion Marketing Examples

1. Salvation Army S.A: Newsjacking

In 2015, a viral image trended across the world; the infamous “white-gold – blue-black” dress. This bizarre phenomenon took the world by storm, as some people saw a white and gold dress, and others saw a black and blue dress.

And when it was trending, Salvation Army S.A. took the opportunity to get noticed.

They posted this image on their Twitter account, launching their domestic violence campaign.

And as a result, they turned what once was a light-hearted internet trend into a protest against domestic violence and abuse against women.

All they did was play on words, and that was all that was needed to shift the focus.

This is a prime example of how newsjacking can be used to speak out for relevant causes and movements with the added benefit of getting your brand noticed.

2. Chanel: Inside Chanel Blog

Inside Chanel is a microsite that complements Chanel News and is devoted to presenting the iconic haute couture brand’s history, a crucial component of its overall marketing plan.

It is divided into 32 chapters, each of which covers a crucial period in the brand’s history. And as a result, it provides customers with something of genuine value. This micro-blog employs rich content—photography, digital sketching, and video—to bring the story to life.

Further, the campaign’s thoroughness and high production level reflect the brand’s excellence, given its century-long heritage and iconic standing as a high-fashion brand.

3. Marc Jacobs: #CastMeMarc

Marc Jacobs, a successful fashion brand, used Instagram to hunt for models for its Autumn/Winter campaign, which relied heavily on social media.

To be eligible for inclusion in his cold weather campaign, supporters were asked to tag a photo of themselves with the hashtag #castmemarc.

It was successful in providing customers and brand supporters with a gratifying and worthwhile brand experience, in addition to growing brand recognition.

4. Kristina Dragomir: Heads Not Hats

The Kristina Dragomir commercial campaign “Heads Not Hats” is both amusing and horrifying. It showcases stunning women who would go to great lengths to obtain the hat of their dreams, even going as far as to steal the heads of women wearing these highly prized hats.

The Kristina Dragomir ad campaign was created and executed by Romanian ad firm The Secret Service and was photographed by Red Carpet Studio.

The photographs, which are highly styled, not only tell a disturbingly funny story but also brilliantly exhibit the headgear. This serves to highlight this brand’s eccentric streak, making them extremely memorable.

Final Thoughts on Fashion Marketing

There you have it, everything you need to know to run a successful fashion marketing campaign.

We’ve covered what fashion marketing is, why it’s crucial, as well as give you tips, tricks, and strategies you can use to get people to notice your brand and increase sales, with real-life examples to show you how it’s done.

So if you’re ready to get out there and make a name for your brand, all you need to do is follow the advice in this article.

Now, get to marketing!

References

Zippia: 28 DAZZLING FASHION INDUSTRY STATISTICS [2023]

Statista: Fashion – Worldwide

Totempool: The Essential Guide of an E-Commerce Consultant: Choose or Become One.

Smart Insights: 80% of marketers find influencer marketing effective

The post Fashion Marketing 2024 Ultimate Guide [Examples & Tips] appeared first on P2P marketing.

Only one in every three car buyers knows what they want when going to a dealership. Almost 80% of new and previous car customers have to use search before finalizing a deal. And these customers have to visit a website at least 4.2 times during their buying journey.

Automotive buyers clearly need a lot of convincing.

But how do you persuade automotive marketing customers?

And how can you fashion your approach to be unique from your competitors?

From SMS marketing and PPC ad campaigns to building credibility and referral marketing, we have loads of ways to reign the automotive market!

Ready to learn about automotive marketing strategies and the best automotive marketing success stories?

Here we go!

An Overview of Automotive Industry’s Evolution

Before digital marketing and technology, automotive shops had to secure sales and brand awareness from their local communities. These micro brands didn’t have the know-how or platforms to reach global audiences and accelerate their reputations and reach. But this is now very different. Now micro automotive dealerships and repair shops can use a long list of online strategies to tap into new markets, build brand loyalty and rise against competitors. 

Source: Chris Haroun

11 Automotive Marketing Strategies and Ideas

If you’re looking for awesome automotive marketing ideas for maximum sales, here they are!

1.Build Credibility

Cars are an investment because they typically cost a lump sum. To convince buyers to spend large amounts of cash, you must develop authority and credibility. There’s no better way to do this than through customer reviews on your website.

93% of customers say online reviews influence their buying decisions. And 91% of buyers between 18 and 34 trust reviews as much as personal recommendations from friends and family.

Customer reviews matter so much because they give prospects an insight into your business and product value. When buyers have seen others have positive experiences with your brand, this gives them more reason to trust your offerings. And if you use video testimonials instead of customer reviews, you can increase your chance of conversions by 80%!

So how do you get your customers to leave reviews to build brand credibility? 

Here are the best ways to generate customer reviews for automotive marketing:

• Ensure the cars you sell are in excellent condition and provide value for money. Over 50% of buyers leave reviews because of high-quality products.
• Provide buyers with an incentive for leaving a review. 
• Directly ask every customer to leave a review on your My Google Business Page or social channels.
• Send buyers follow-up emails to ensure they’re enjoying the car you sold them, and ask them for a review.
• Provide outstanding customer service to motivate buyers to leave positive comments about your brand.
• Tackle and solve negative reviews as soon they are published.

2.Create a Referral Marketing Campaign

Referral marketing is a highly effective marketing strategy to attract more buyers through your existing customer base. When a customer refers someone to your brand, you can offer them an accessible and valuable incentive. 

When most buyers walk through your doors, they are naturally wary of sales reps. Sales reps at car dealerships are notoriously known for putting pressure on buyers to make a sale. While urgency is a fantastic marketing tactic, it’s better to make your customers feel comfortable. Get your sales reps to find personalized options and not just close the deal.

Your referral marketing campaign will achieve your desired results with a well-trained and friendly sales team. Think about this in action. A buyer walks in. A friendly sales rep welcomes them with a smile. The sales rep asks all the right questions, listens to the buyer’s needs, and finds the best options. 

Your buyers will certainly want to tell their friends and family about the pro sales rep that didn’t rip them off. The people they share this experience with will gain interest in your brand because they also want to deal with sales reps like yours.

But you can apply this logic to any aspect of your business. Customers will share your brand if your product is fantastic. And the same goes for hands-on customer service and optimizing your buyer experience.

Here’s how you can run a successful referral marketing strategy for automotive brands:

• Create a reward system. Your campaign must be a win-win for your business and your referees. Provide a valuable and relevant reward for referees. Ensure they can access your incentives quickly, without a complicated process. 
• Share your referral campaign through social channels. Tell customers about your referral campaign through social platforms like email, SMS, Instagram, and Facebook. 
• Have sales reps tell buyers about your referral program. After each sale, tell sales reps to inform buyers about your referral program and what they can gain. 
• Reach out to positive reviewers. Reach out to positive reviewers and tell them about your program! They’re more likely to be interested because they like your brand and product. 
• Partner with other automotive companies. Find auto companies in your area and create referral partnerships with them. These companies can’t sell the same products as yours. For example, if you sell cars, find a repair shop to partner work with. When the repair shop refers buyers to your business, they get a commission. And when you refer your buyers to the repair shop, you get a commission!

3.Include Traditional Marketing Campaigns

Incorporate traditional marketing strategies for automotive marketing.

Unlike Ecommerce brands that rely solely on digital marketing, automotive brands deal with physical customers. Conduct research to understand your target audience well and determine which traditional marketing strategies will engage them and how you can achieve this.

Do your customers watch a lot of television? When would be the best time to run TV commercials based on your audience data? What must your content cover to engage targeted buyers?

There are many other traditional marketing strategies you can use for automotive marketing like:

• Billboards
• Brochures
• Printed media features (newspapers, magazines, etc.)
• Radio ads and features
• Trade shows and automotive events

While optimizing all the digital aspects of your automotive marketing strategy, don’t forget traditional marketing!

4.Develop a Text Marketing Campaign

SMS marketing is an effective strategy for automotive marketing. The open rate for SMS marketing is a whopping 82%!

34% of buyers read their texts within five minutes of receiving them, and over 50% of customers say SMS is the most effective communication channel.

SMS marketing works because it’s not as invasive as phone calls. Customers may not have time to answer your calls or postpone your calls. This can complicate your sales and marketing funnels. 

However, if you use an SMS marketing campaign, buyers won’t feel obligated to hear what you have to say. You can reach them while they’re in their comfort zones through assertive and personalized marketing.

You may be wondering about SMS vs. email marketing.

Based on your target audience and how much time they spend on email, email marketing can be effective. But compared to SMS marketing, your customers may not spend as much time reading and acting on email newsletters. 

There are many ways to use SMS marketing for automotive companies like:

• Customer service. Drive customer appreciation through SMS marketing for customer service. You can send buyers updates about car viewings, test drives, or repairs. Brands can also remind existing customers about car services. For customer service, you can use SMS to generate customer feedback too!
• Internal communication. How well your internal team communicates translates into your customer service, and sales and marketing efforts. Your team must all be on the same page at all times. SMS is a quick and easy way to share brand news and updates and motivate employees by sharing customer testimonials and sales targets. 
• Sales and marketing. As I mentioned above, SMS marketing has impressive results and statistics. Not every buyer will be ready to buy a car on their first visit. You can use SMS to keep prospects, and existing customers engaged, share business news and marketing campaigns, and create another channel for customer communication.

5.PPC Ads

Paid-per-click (PPC) ads will boost your web traffic. Organic traffic works but having the extra help makes a difference. Because you have to be so specific in your search terms for automotive marketing, you can build a highly targeted ad campaign. 

Here are the best tips for PPC automotive marketing ads:

1. Start with strong research. You can’t start a PPC ad campaign without extensive research. The more you know about your customer’s buying habits, search intent and similar aspects of your market, the better. You must personalize your campaign to your audience so you secure impressive reach and conversions. From all this research, you will also know the best keywords to use for maximum traction. 
2. Focus on trending keywords. Brands must optimize their PPC ad campaign to target trending keywords. Whether targeted buyers see your PPC ad relies on the keywords you use. Don’t take shortcuts for your keyword research and document all the features of the best keywords you find. 
3. Spy on your competitors. PPC ad campaigns require businesses to compete with their competitors for maximum reach. Use a tool like SpyFu to determine which keywords your competitors use for their PPC ad campaigns. Find a way to leverage this information to your gain. 
4. Perfect your CTA. Your CTA must convince buyers to click on your ad. Use a clear and direct CTA that persuades customers to click on your ad through clear, personalized content. 
5. Track and measure. There will always be ways to improve your PPC ad campaign so track your ads and measure their performance against your goals. 

6.Manage Negative Keywords

Negative keywords are a new concept to many business owners. You exclude these keywords from your PPC ads, so your ads don’t appear for specific key terms. 

The automotive industry is huge and highly competitive. If users search, “buy a car”, how saturated do you think the search results for this keyword are? And how many kinds of automotive buyers would use this search term? 

When you manage negative keywords, you can focus your PPC ads to hone in on targeted keywords relating to your business and ideal buyer.

Remember, you spend money every time someone clicks on your PPC ad. So, when you exclude negative keywords from your PPC ad campaign, you can ensure your targeted buyers are clicking on your ad. If random buyers click on your ad because of vague or general key terms, you’ll spend more on your PPC ad campaign than what you convert.

SEO keyword research and customer analytics is the only way to know which negative keywords to exclude from your PPC ad campaign. When you understand the search terms used by your target audience, you can focus on optimizing your PPC ad content based on these keywords. 

SEO keywords change over time. Keywords that are trending today could be entirely different tomorrow. It’s vital to manage your negative keyword list because of this. Be strategic about the keywords you must exclude and consistently maintain your list for a successful PPC automotive ad campaign. 

7.Use Remarketing Ads

Remarketing is a practice that aims to re-engage web visitors who viewed and interacted with your products but didn’t purchase. This process works with web cookies. Web cookies garner and use small bits of data based on how users interact with Google and what they search.

These web cookies will track buyers’ online activity and place your retargeted ads on websites they frequently visit. Your retargeted ads will appear on sites users visit after yours.

Around 97% of people that leave your website won’t return. To minimize this figure, use personalized retargeted ads and drive traffic back to your website. Retargeted web visitors are about 43% more likely to convert, and retargeted ads have a ten times higher conversion rate than typical PPC ads. 

These are the best tips for remarketing ads that convert:

• Keep it simple and personalized. Avoid long text and keep your content optimized, direct and simple. Web visitors must quickly notice your brand and the products that initially interested them. 
• Consider the language and terms you use in your content. If you use provocative language, curse words, or a lot of symbols like exclamation marks, Google won’t publish your ad. 
• Use a branded approach. Your retargeted ads must align with your website and branding. It must be obvious to identify your business from your ad design. 
• Use high-quality images. Use top-tier pictures for your ads that are bound to grab web visitors’ attention and engage them. 

8.Optimize Your Website SEO

We recently explored negative keywords for automotive marketing. So, this should give you a hint that SEO plays an important too. In automotive marketing, targeted audiences start with the local community. Automotive buyers typically buy in their area, so your SEO strategy must consider specific key terms.

Let’s say you’re selling auto parts in New York City. Avoid vague or general search terms like “buy auto parts” and “auto parts for sale”. Use keywords specific to your audience, like “buy auto parts New York City”, or “auto parts for sale NY”. 

Create a Google My Business Page with optimized information about your brand, location, website, and your service. It’s best to add as many details as possible, so Google can match your business to targeted users searching in your area. 

With that out the way, you must ramp up your SEO game on all fronts to attract qualified website leads. On-page and Off-page SEO are imperative to get noticed, and you must maintain and track your SEO consistently. Down the line, you’ll have to retouch old content and improve content based on keyword trends. Brands must evaluate their SEO throughout their strategy. 

9.Secure Listings in Online Directories

In the good old days, we had the Yellow Pages, where people could find businesses and services. We now have digital directories that offer the same convenience. Take advantage of this and provide a profile similar to your My Google Business Page. 

Getting listed in an online directory offers a range of benefits. First, it’s another opportunity to leverage SEO and drive traffic. Second, you can improve credibility by securing a presence on another channel your targeted buyers use. Online directories are also cost-effective. All you need to do is create your listing and maintain your information.

I want to stress how crucial it is to maintain your business information. Outdated information can make your brand look incompetent. 

These are the best online directories for automotive brands:

• Better Business Burea
• Bing Places for Business
• Citysearch
• Fourspace
• Waze

10.Adjust Your Strategies Based on Car Buying Trends

Covid-19 taught businesses the market can switch quickly. Customer’s lost their jobs, and buying a car fell to the bottom of their priorities. 

Keep updated with market news and insights and advertising and SEO trends. Although impactful events like Covid-19 aren’t frequent, stay ahead of what your buyers need and prefer. When car buying declines, put measures in place to minimize the financial impact on your business while accommodating your buyers. 

And when car buying increases, create strategies to capitalize on this. 

11.Refine Your Value Proposition

Your value proposition must be different from that of your competitors. There are loads of automotive brands in most towns and cities, making the market highly competitive. You must market your brand as more than just an auto shop.

Why do you do what you do?

How do your brand and products add value to customers’ lives?

What makes you different from the next auto shop?

Your value proposition must align with your brand identity and mission. If you aim to offer the best rates on second-hand cars in California, every aspect of your business must align with this. 

These are a few top tips for your automotive value proposition:

1. Be clear about your target audience and tailor your content accordingly.
2. Study your competitor’s value proposition to understand how you can design yours in a way that beats them.
3. Focus on the aspects that make you different from other businesses in the market and better for your target audience.
4. Promise and deliver clear-cut benefits to your customers.
5. Use social proof to add credibility to your brand and value proposition. 

3 Automotive Marketing Campaign Success Stories 

1.Chevrolet

Chevrolet needed a fresh image and a new target audience for their brand. On April Fool’s Day, Chevrolet launched the #BestDayEver campaign to target millennials and broaden their audience. 

Using influencers and celebrities like Alec Baldwin, Kelly Clarkson, and Olivia Wilde, Chevrolet created a video campaign of these icons doing “Acts of Awesomeness”. The American car brand worked with YouTube to promote an eight-hour live stream hosted by Garfunkel and Oates. 

The campaign was a huge success and filled with fun! Kelly Clarkson hosted a lunch for new moms, sharing good advice and creating connections between Chevrolet and its audience. Alec Baldwin and Olivia Wilde also acted as substitute teachers in college classrooms! Who wouldn’t want to be taught by Alec Baldwin for one day?

The Results

• 1.5 million social impressions for the hashtag #BestDayEver
• 3 million YouTube viewers
• 75% of the campaign’s engagement came from users aged 35 and younger.

The Key Takeaways

• Influencers are a fantastic way to ramp up social buzz and awareness.
• Use a landmark day like April Fool’s Day because people are already looking forward to something fun or celebratory.
• Spreading positive and wholesome awareness is a great way to emotionally connect with your target audience. 

2.Mustang

Ever thought of hosting a V-day campaign? Well, Mustang did, and it worked! To celebrate Valentine’s weekend, Ford Mustang created a prank video to humor and engage viewers worldwide.

Mustang worked with a talent agency and pretended to offer casting roles to actors and actresses for a dating commercial. The talent agency told candidates they had to meet with the show’s star, and she would decide if they made the cut.

When eager talent met the show’s star, she was actually (and unbeknown to them) a Mustang stunt car driver. She invited actors and actresses to take a drive in her Mustang while she “interviewed” them. The stunt car driver pretended she didn’t know how to drive at all and in a split second, started driving like a headless chicken with the help of her stunt skills. 

But why did Ford Mustang use this approach?

The campaign was to raise awareness and remove the cliché of women being bad drivers. While we don’t know how well the campaign changed people’s minds, it drove impressive results. 

The Results

• 12.8 million YouTube views

The Key Takeaways

• Video marketing is a direct and engaging method for automotive marketing
• Don’t be afraid to approach social issues and cultural misconceptions.
• Find a fresh, fun angle for your automotive marketing campaign.

3.Local Auto Dealership Works with Digital Diagnosis Marketing

Digital Diagnosis Marketing is a digital marketing agency that helped a local auto dealership maximize its sales. With the growth of online competitors and the economic hardship from Covid-19, a local auto dealership found it extremely challenging to increase sales.

To solve this problem Digital Diagnosis Marketing used paid search and targeted display ads. They used a series of custom designs and content personalized to the auto dealership’s ideal buyers. 

This automotive marketing success story shows how local auto dealerships can leverage digital marketing too! With audience insights and a tailored approach for your PPC ad campaign, micro automotive brands can accelerate sales too. 

The Results

• PPC ad campaign CTR grew by 1.35x
• 55.2% increase in conversions
• 49% increase in impressions

The Key Takeaways

• Working with an agency is a fantastic idea for a local automotive business.
• Personalized PPC ad campaigns are fantastic for automotive marketing.

Conclusion

Automotive marketing is competitive, and businesses the best strategies to stay ahead. For customer-centric automotive marketing, build credibility through customer reviews, create a referral marketing program, don’t neglect traditional marketing, and leverage SMS marketing.

Although it’s challenging to stand out from the card in automotive marketing, using these strategies makes it easier. Plus, the best automotive marketing success stories have valuable and easy-to-action takeaways for successful auto marketing!

References

CallRail: Five critical stats about the auto-buying journey (and what to do with them)

Invoca Blog: 35 Statistics Automotive Marketers Need to Know in 2024

Cox: Car Buyer Journey

Brightlocal: Local Consumer Review Survey 2023

Unbounce: The Benefits of Using Video on Landing Pages

FindStack: The Ultimate List of Online Review Statistics for 2024

FinancesOnline: 48 SMS Marketing Statistics You Must See – Market Share Analysis & Data

EZTexting: 42 Unbelievable Text Message Marketing Statistics That Will Blow Your Mind

WishPond: [Infographic] 7 Incredible Retargeting Ad Stats

Criteo: The Power of Retargeting: Computing and High Tech by the Numbers

MailChimp: What Is Retargeting?

The post Automotive Marketing: 11 Marketing Strategies & Ideas for Your Brand in 2024 [+Examples] appeared first on P2P marketing.

Almost 100% of global internet users have purchased a product online. Between 2021 and 2026, Statista forecasts eCommerce to grow by 56%. 

With such promising value in the eCommerce market, you need to take your eCommerce marketing approach to a whole new level.

Without securing brand loyalty, considering mobile users and many other eCommerce merchandising strategies, you’ll miss out!

But how do you practice truly effective eCommerce merchandising? And what are the best strategies to use for results in 2024 and beyond?

We’re going to help you boost your eCommerce sales like never before with an ultimate guide on eCommerce merchandising strategies.

In this guide, we cover the top proven eCommerce merchandising tactics, and the best examples to learn from!

Ready to become an eCommerce marketing pro?

Here we go!

What is eCommerce Merchandising?

eCommerce merchandising is a practice eCommerce businesses use to highlight their products and secure a seamless buying journey without interruptions. Brands must consider their website design and content format for successful eCommerce marketing. Your products should be easy to find, relevant, and offer a quick checkout process.

Source: Ocey Phillips

eCommerce Merchandising vs. Traditional Retail Merchandising

Traditional retail merchandising is a practice brick-to-mortar businesses use to drive sales. Instead of online marketing strategies like eCommerce merchandising, physical stores use tactics to highlight products and guide shoppers effortlessly through their stores to the checkout counter.

Since the online shopping became the norm, eCommerce merchandising grew and more businesses developed their online presence. Brands can now use digital strategies for successful eCommerce merchandising and have many more ways to entice customers.

Working with eCommerce merchandising tools, like Kimonix, can help you execute smart merchandising strategies based on your business goals.

These are the main differences between eCommerce vs. traditional retail merchandising:

• You can only do traditional retail merchandising offline, while eCommerce merchandising is always online.
• Businesses need user-friendly websites and apps for eCommerce merchandising but only a well-designed store for traditional retail.
• Customers can’t physically touch or try the products in eCommerce merchandising, so businesses need more trust building and decision-making elements.
• eCommerce merchandising makes it easier to track visitors who haven’t yet purchased. You don’t have analytics and web cookies to do this for traditional retail.
• You need high-quality photography to showcase products for eCommerce merchandising. Physical stores must rely on shelves, product displays, and hangers for traditional retail. 

16 eCommerce Merchandising Strategies and Pro Tips

1.Use Personal Recommendations

Successful eCommerce websites leverage customer data to offer personalized product recommendations. Personalization is essential to persuade prospects to purchase. 

Personal recommendations make up only 7% of website traffic but 26% of revenue. The same report by Invesp confirms that shoppers who click on personal recommendations are twice as likely to return to your site.

This eCommerce merchandising strategy works because buyers want products tailored to them. Brands can establish a customer-centric approach and experience for eCommerce merchandising.

You can use eCommerce merchandising tools like Kimonix can help you balance catering to customers’ preferences with other important parameters, such as your sales, conversion rate, inventory, margins and more.

Tips for Personalized Recommendations:

• Gather as much data about shopper interests and demographics.
• Use personalized recommendations at the right times (you’re not going to promote sundresses in winter).
•  Integrate AI tools for extensive and accurate audience data.
• Display personal recommended products based on user browsing history.

2.Consider Mobile Users

Your eCommerce website must be mobile-friendly because mobile shopping is booming! More than one billion people worldwide access the internet via smartphone. In the US, one out of four people is an online shopper, with half having shopped via mobile devices.

Ensure all aspects of your website’s functionality, and speed are mobile-optimized. Mobile shoppers must efficiently progress through your sales funnel.

Tips for mobile-friendly eCommerce websites:

• Make navigation as simple and quick as possible.
• Think about how you interact with online shops from your smartphone and how to make usability seamless.
• Correctly position CTA’s to maintain the format on mobile devices.
• Link your logo to your homepage because mobile users prefer to click on a logo from the search results and arrive on your website. 

3.Optimize Your SEO

You must develop a sound SEO strategy for your eCommerce merchandising. Brands must practice on-page SEO to ensure they use elements and content that drive organic web traffic. Successful SEO campaigns take a lot of time, and you must track and measure your campaign before understanding what works.

While this may be tedious, it can boost your eCommerce merchandising strategy. You must do thorough research and keep your SEO framework updated and relevant. Working with an eCommerce merchandising tool can make this much easier. The right tool will help you handle all these technical aspects and achieve your ideal ROI. 

Tips for eCommerce website SEO:

• Spy on your competitors to determine their SEO rankings and targeted keywords.
• Use advanced SEO tools like Frase.io, Yoast, and SEMrush to guide your strategy to success and track your performance.
• Detail and document your keyword research. Constantly update this because keyword trends change all the time.
• Ensure you use keywords for each web page and make it easy for visitors to scan your content.

4.Focus on Visuals

Adding high-quality images of your products makes your brand look professional. These images help convince shoppers because they can see the item they like. Almost 80% of online shoppers base their buying decisions on product photography. 

Digital shopping is much less personal than in-person buying. But using visuals allows brands to create deeper connections between products and buyers. Your target customer base can visualize how they would use and benefit from your product rather than only relying on text.

Tips for eCommerce merchandising visuals:

• Invest in high-quality photography with fantastic lighting. You can create your own photo set as a cost-effective option.
• Include images of your product from all different angles. Make it simple for users to zoom in and scroll through your photos.

5.Perfect Homepage Merchandising

Your homepage matters because it gives users a first impression of your brand. eCommerce homepages must include conversion-driven elements and catch visitors’ attention from the start. The only way to accomplish this is by understanding who your audience is and what would hook them in.

Before nailing down your homepage design and content, use A/B testing tools. Your homepage isn’t an aspect you want to optimize half-heartedly. Conduct split testing and use many approaches to determine the best homepage format for your audience while capturing your brand voice and identity.

Tips for homepage eCommerce merchandising:

• Use social proof on your homepage. Video testimonials are one of the best forms of social proof.
• Include clear and direct CTA’s in sections visitors interact with the most.
• Get software like heatmapping tools to determine which parts of your homepage work the best and which parts need TLC.
• Ensure your entire design, from the colors you use to the structure of your homepage, is aligned with your brand personality and values. 

6.Group Related Products

Grouping related products are similar to personal recommendations. This eCommerce merchandising strategy has more chance of increasing buyer shopping cart values. Rather than suggesting single products based on buyer interactions, you can categorize products that add value to each other.

Shoppers Have more reason to buy other related products because of added value. But even if buyers don’t purchase related products, this strategy still works. You have a higher chance of return shoppers because you’ve proved you know what your target buyers need. 

Tips for grouping related products:

• Leverage in-depth customer data on buying behaviors and product interactions to create this category.
• Monitor buyer interactions on each related product to determine if you’ve grouped the best products. 
• Update the related products you suggest based on buyer trends. Don’t be afraid to remove products that don’t significantly impact your performance. 

7.Leverage Customer Data

Customer data is essential for eCommerce merchandising because it opens opportunities for personalized tactics. Understand your audience, what engages them, and how to persuade them to interact with your website and products. 

You can find in-depth analytics about your buyers through your web analytics and Google Analytics. Brands can also rely on the best heat mapping tools to determine which aspects of their websites customers interact with most.

If you notice a few aspects of your website don’t engage visitors, use A/B testing to find a better approach. Your efforts to gather, analyze, and action customer data must be consistent throughout your eCommerce merchandising strategy.

Tips to leverage customer data:

• Keep your insights and data updated based on customer and market trends.
• Exhaust as many customer data resources as possible. These resources include your eCommerce platform’s analytics (Shopify, Amazon, etc.), Google Analytics, and other third-party tools.
• Use surveys, polls, and questionnaires to directly get customer data from your buyers.

8.Cross-sell and Upsell to Buyers

Cross-selling and upselling help businesses maximize how much customers spend per visit. Brands use cross-selling to recommend complementary products to items shoppers intend to purchase. Like if your buyer adds a bicycle to their shopping cart, you may cross-sell complementary products like a helmet, headlight, or water bottle.

Upselling is when businesses suggest higher-end alternatives to products buyers intend to purchase. Brands may also promote add-ons or upgrades to the initial product. Upselling exposes buyers to more costly product options. You can use the best Shopify upsell apps for maximum profit.

Cross-selling and upselling are similar because they both focus on providing additional value to customers and increasing your bottom line. 

Tips for cross-selling and upselling:

• Limit the products you recommend to avoid confusing customers.
• Bundle related products to practice cross-selling and upselling at the same time!
• Understand your buyers and use customer data to determine what products buyers would prefer you to cross-sell or upsell.
• Don’t upsell or cross sell products that cost more than 25% of the initial product’s value. Suggesting items that are much more expensive won’t convince buyers.

9.Redirect Customer Searches to Targeted Landing Pages

Landing pages are your best friends for eCommerce merchandising. Targeted, customer-centric landing pages allow you to use an entire web page to drive conversions. Ensure you link your landing pages to your search engine results. Customers must arrive on your landing page when they click your Google listing.

Your landing pages hold a lot of weight because of this, so you must perfect the design and content. Businesses must optimize landing page speed as marketers see a 4.42% drop in conversions for every second of page load time.

Tips for landing pages:

• Use A/B testing to determine which content, design, and format convince buyers best.
• Include rich media to visually attract customers.
• Add social proof elements to your landing pages for added credibility and authority.

10.Drive Customer Retention and Brand Loyalty

The secret to successful eCommerce merchandising is returning and retained buyers. When customers have purchased once from your brand, you must engage them to buy again. You’ll make much more revenue in the long run through return buyers vs. once-off customers.

Retaining customers provides a significant ROI benefit too. A study by Bain & Company confirms that a 5% increase in customer retention can lead to a 25% profit increase. Do your best to solve customer queries quickly and professionally. Give your buyers a voice, respond to negative comments and ensure your customer service efforts are top-notch.

Tips for brand loyalty:

• Be authentic and transparent and offer premium support. Customers should receive high-quality products true to what you promised.
• Use personalized content to target ideal buyers and prove your business understands what they need.
• Include emotional elements in your content, landing pages, and marketing efforts to connect with your target audience. 

11.Include Decision-making Elements

Personalized, powerful decision-making elements must be strategically placed all over your website. Remember, eCommerce merchandising is about angling your products and website to deliver a seamless buying journey without interruptions. 

Ensure you structure and design your website to convert prospects. But don’t be invasive. Customers shouldn’t feel forced to buy your products. Your design and approach must organically convince them to purchase. 

Examples of decision-making elements for eCommerce websites include social proof like testimonials and reviews, expert stamps of approval, industry badges and awards, infographics, and informational videos.

Place these elements in every section of your homepage. As customers scroll through your homepage, there should be at least one element in front of them. 

Tips for decision-making elements:

• Use specific testimonials from noteworthy clients.
• Add social proof to the bottom of your product pages.
• Leverage personalized content throughout your entire website to persuade buyers.

12.Boost Most Sold Products

It’s a no-brainer that businesses must boost the most sold products. These are the products your buyers value the most, making them imperative to flaunt. By the same means, don’t be afraid to remove products that don’t gain traction. 

Many business owners feel the more they offer, the better for customers. But promoting products that don’t drive interest takes time and effort away from those that do.

You can figure out which products are sold the most from your eCommerce platform analytics. Monitor these trends to understand which products gain and lose popularity, so you always promote trending items.

Tips to boost most sold products:

• Promote these products at the checkout stage for upselling or cross selling.
• Use website popups to showcase your most sold items or create a dedicated category.
• Add tags to most sold products so when buyers click the product listing and land on the product page, they know how much others love your product. 

13.Rotate Products for Return Shoppers and Visitors

We spoke about how valuable return shoppers and visitors are for eCommerce merchandising. But to keep these buyers engaged, rotate your products so they don’t see the same stuff all the time. 

When buyers return to your website and search through product categories, the first results that appear must be new items. You can rotate your products using a third-party plugin depending on which eCommerce platform you use.

Tips to rotate products for return shoppers and visitors:

• Rotate products that are relevant to the season, buying trends, etc.
• Use customer data to influence which products appear first. Your best-selling or new items may appear first. 

14.Demote Out-of-Stock Products

There’s nothing more discouraging than wanting to buy a product, but there’s no stock! When buyers interact with your products, ensure sold-out items don’t appear first. Demote your out-of-stock products to the bottom of your product pages. When you receive more stock, you can change this.

You don’t want anything getting in the way of your buyer completing a purchase. If customers interact with the first products they see, but they’re sold out, it may prevent them from exploring other products.

Tips to demote out-of-stock products:

• Use your eCommerce platform analytics to stay ahead of sold-out products.
• Allow buyers to get notified when the product they want is back in stock.

15.Practice Seasonal and Geographic Merchandising

eCommerce products sell when they’re relevant and personalized to the buyer. If your target customers live in a country that snows most of the year, promoting a bikini or sun tan lotion won’t work. 

Consider how seasonal and geographical elements influence your buyers’ purchasing habits. Promoting products they won’t use is a quick way to ensure your eCommerce merchandising strategy goes up in flames!

Tips for effective seasonal and geographic merchandising:

• Promote seasonal products when buyers are most likely looking for those products. For instance, many buyers shop for Halloween goodies during August and September.
• Use emotional elements relevant to seasonal and geographical trends. For instance, people are often more sentimental around Valentine’s day. Leverage this emotion and theme throughout your website, on your homepage, or in your ad content. 
• Drive impulse purchases through upselling, cross selling, decision-making elements, and count-down timers that create a sense of urgency and trigger some FOMO!

16.Include Social Proof and User Reviews

Social proof and user reviews help businesses build credibility. When we say social proof we refer to testimonials, case studies, celebrity/expert endorsements, and badges of approval. User reviews are user-generated content like images, videos, and text reviews that describe your brand experience and product quality.

So, why are user reviews and social proof essential for eCommerce merchandising?

Online shoppers trust organic content and proof of your business’s credibility over marketing and advertising content. HubSpot confirms that 88% of customers trust user reviews as much as personal recommendations. When buyers see what experience others have had with your brand, they believe it more than your claims. 

Tips for social proof and user reviews:

• Respond to negative reviews to show your brand cares and give your buyers a voice.
• Encourage buyers to leave organic reviews by offering incentives like points or discounts.
• Use reviews, testimonials or case studies from noteworthy clients.

3 eCommerce Merchandising Examples

1.Amazon – Best Sellers

Amazon is no doubt an eCommerce marketing king. They make it easy for buyers to find the best-selling products through a separate page on their platform. Amazon uses an entire web page dedicated to best-selling products. Buyers can filter these items based on category, allowing them to find what they need among the plethora of products.

Key Takeaways from Amazon’s Best Sellers:

• Make navigation easy for buyers so they seamlessly find and purchase your top-selling products, as well as filter the best seller products by category. 
• Include high-quality images of your best-selling items to further entice web visitors.
• Ensure your best sellers page ranks for the keyword “[your business] best sellers”. For example, “Amazon best sellers”.

2.Halfords – Product Bundles

Want to see upselling and cross-selling done right? Halfords is a fantastic example! This eCommerce store creates product bundles to group together items to help buyers leverage the full value of their offerings. Halfords also uses a filter on the left-hand side, so buyers can quickly find the product bundle they need.

Key Takeaways from Halfords’ Product Bundles:

• Create a dedicated page to promote your product bundles.
• If you don’t have an extensive range of items, use filters instead of loads of categories.
• List what each bundle includes on every listing so buyers know if your bundle includes all the items they need.

3.Man Crates – Homepage Merchandising

Man Crates takes homepage merchandising to the next level through a highly targeted homepage design. While this design may be a little too busy for some business owners, you can’t ignore how well they’ve used decision-making elements. On every section of Man Crates’ homepage, visitors will find components that provoke emotion and personalization.

Key Takeaways from Man Crates’ Homepage Merchandising:

• Promote seasonal products or new products through a homepage slider.
• Group your products into categories on your homepage so visitors can find what they need without hassle.
• Promote categories personalized to your buyers and reflective of your brand voice and identity. 

Conclusion

eCommerce merchandising is essential for successful online sales! This practice allows you to optimize conversion strategies and guide buyers toward checkout without interruptions. The best strategies for eCommerce merchandising include driving brand loyalty, optimizing your SEO, and considering mobile shoppers. Use these strategies and the best eCommerce merchandising examples to maximize your revenue in 2024.

References

Bain & Company: Prescription for cutting costs

Growth Marketing Pro: The Ultimate List of Landing Page Statistics for 2024

Innovative Imaging Professionals: Potent Product Photography Tricks

Invesp: The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends [Infographic]

OptinMonster: Conversion Rate Optimization Blog

Pew Research Center: Online Shopping and E-Commerce

Salesforce: eCommerce Resource Centre

Statista: Retail e-commerce sales worldwide from 2014 to 2026

The post eCommerce Merchandising: 16 Strategies & The Ultimate Guide for eCommerce Brands [+Examples] appeared first on P2P marketing.

Regardless of the mistrust around health and wellness products, this industry is experiencing rapid and continual growth.

By 2026, the global digital health market is estimated to reach $220 billion, and the workplace health market reached $66 billion in 2022.

The best way to quickly build consumer trust and get in on all this health and wellness marketing action is to work with an expert health and wellness marketing agency.

There are dozens of great agencies to consider so, to make this easier for you, we have reviewed the 12 best health and wellness marketing agencies in 2024!

In this review, we cover the best health and wellness agencies, the services they offer and what makes them a great choice for your brand.

Ready to find the perfect health and wellness marketing agency?

Here we go!

A Quick Overview of the Health and Wellness Market

A recent study confirms the global health and wellness market grew to $4.4 trillion by 2020. Unfortunately, it dipped by around $500 million from 2019 because of Covid. However, by 2025, this market is estimated to reach $7 trillion.

Around 79% of customers worldwide believe health and wellness is important. More than 40% make health and wellness a top priority.

Wearable devices are an increasing trend in global health and wellness. A PWC report confirms that wearable devices will reach a market value of $27 billion in 2024. In the US alone, almost 50% of consumers have a wearable device for health and fitness purposes.

But this isn’t the only rising trend in the health and wellness market. A report by McKinsey & Company confirms more than a third of global consumers plan to increase their budgets on better nutrition, diets, subscription food services and juice cleanses over the next year. Adding to this, a separate study mentions that over 90% of Americans want to eat healthily.

These buyers spend the most money on personal care and anti-aging products. Next are products for healthy eating and dieting followed by wellness tourism and fitness and mind-body. At the very bottom of these sectors is workplace wellness and spa facilities.

However, there’s no doubt that several health and wellness sectors will skyrocket in the years to come. By 2025, the self-improvement market is expected to reach $14 billion. And although the spa sector experience a decline during the pandemic, it’s expected to boost to $167 billion by 2028.

Source: McKinsey & Company

Top Health and Wellness Marketing Agency Services

1.Brand Strategy and Storytelling

The best health and wellness marketing agencies offer brand strategy and storytelling services because your story matters. Products in your niche must connect with buyers and how they can find value in your solution. Create a brand story and identity around what your audience wants to build profitable and loyal customer relationships. You’re more likely to secure targeted leads too!

Once you’ve got your story, your agency will outline a custom strategy. Your brand strategy defines your brand design, value proposition, and mission and how you plan to convey this to target buyers.

2.Social Media Marketing

Health and wellness brands need social media marketing to attract, engage and convert customers. A strong and consistent social media presence will help you engage your customers and promote your products and brand identity. Because health and wellbeing products physically affect customers’ lives, use organic content that highlights the lifestyle you’re promoting.

Your health and wellness marketing agency will help you choose the best platforms for your social media campaign. They will also have the expertise to create content for your social media marketing strategy based on what will interest your target audience.

3.Influencer Marketing

Influencer marketing works for health and wellness marketing because customers trust personal recommendations. It would be easier to convince and engage with buyers by showing the benefits of your brand through influencers. Health and wellness marketing agencies find the best influencers for their clients and design and track campaigns, so you don’t have to.

Some health and wellness marketing agencies can go as far as handling influencer onboarding, payments and relationships.

4.Content Marketing

Like social media and influencers, content marketing is vital to connect with your audience. Health and wellness agencies must be precise and targeted to create and promote content that converts. With so many competitors in the market, your content marketing approach must be unique.

Remain consistent with your content marketing strategy. Stay ahead of and encompass trends relevant to your buyers and brand identity. Fortunately, health and wellness marketing agencies have the experience and resources to do this for you!

12 Best Health and Wellness Marketing Agencies

1.Lyfe Marketing

Lyfe Marketing

Atlanta, USA 

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2011

Location: Atlanta, Georgia, USA

Number of Employees: 86

KEY SERVICES

• Social media marketing
• PPC ad campaigns
• Email marketing
• Video marketing

NOTEWORTHY CLIENTS

• Jalia Walda
• CLEAN
• Vulcan

WHY CHOOSE THEM?

Lyfe Marketing is a fantastic option for fitness brands. This agency will attract and secure targeted customers to boost your monthly memberships and overall revenue. Lyfe Marketing provides services like email and social media marketing, paid ads, and video marketing.

Lyfe Marketing helps fitness and wellbeing brands see greater growth. You can optimize your social media presence through targeted ads and customer-centric content. Brands can also use SEM and SEO to increase visibility and drive web traffic. Lyfe Marketing provides expert solutions for email marketing too. You can rely on targeted newsletters to engage and convert qualified leads.

2.JB Media Group

JB Media Group

Asheville, USA

Our Score

4.8 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2018

Location: North Carolina, USA

Number of Employees: 16

KEY SERVICES

• Content marketing
• SEO
• Digital advertising
• Content creation
• Social media marketing

NOTEWORTHY CLIENTS

• Mission Hospital
• Gaia Herbs
• Hylands

WHY CHOOSE THEM?

Choose JB Media Group if you need a 360-degree agency to help you with all aspects of your wellness and health marketing. This agency provides tailored solutions for social media marketing, SEO, digital ad campaigns, content creation, and content marketing.

JB Media Group provides expert services in various sectors, including wellness and health. This agency will help you market your brand’s message and find unique strategies to put you ahead of your competitors. JB Media Group offers SEO, content creation and marketing, and social media marketing. As JB Media Group has boosted many wellness and health brands, you can trust this agency knows how to engage and convert customers in this marketing vertical.

3.Trajectory

Trajectory

Morristown, USA

Our Score

4.9 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 1999

Location: Morristown, New Jersey, USA

Number of Employees: 21

KEY SERVICES

• Content marketing
• Brand strategy
• SEO
• Influencer marketing
• Mobile marketing
• Web development and design
• Social media marketing

NOTEWORTHY CLIENTS

• Viver Health
• The Wellness Way
• Tower Health

WHY CHOOSE THEM?

Trajectory is one of the best health and wellness agencies for startup brands and enterprises. This agency exclusively offers health and wellness-related services and can optimize and grow your brand through custom brand strategy, storytelling, and buyer-centric marketing.

Trajectory is all about health and wellness marketing! They’ve worked with medical organizations, consumer wellness businesses, and skin care and beauty brands. Trajectory will guide you from brand identity, strategy, and storytelling to web design and digital marketing. But this agency doesn’t stop there. You can leverage content marketing, social media marketing, reporting and analytics, PPC ads, and media buying. With such a vast range of services, Trajectory can help health and wellness businesses of all sizes.

4.JB Media Group

JB Media Group

Asheville, USA

Our Score

4.6 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2010

Location: Ashville, North Carolina, USA

Number of Employees: 17

KEY SERVICES

• Video marketing
• Content marketing
• SEO
• Social impact marketing
• Digital advertising
• Social media marketing

NOTEWORTHY CLIENTS

• Mission Hospital
• Hylands
• Gaia Herbs

WHY CHOOSE THEM?

Need a health and wellness agency specializing in content marketing, social media marketing, content creation, digital advertising, and SEO? JB Media Group is the agency for you! This agency has a decade of experience working with health and wellness brands and knows how to nail down authentic, customer-centric storytelling.

JB Media Group is all about helping health and wellness brands optimize visibility through expert storytelling. Like top health and wellness businesses such as Sanesco and Hylands, you can target and convert the right customers with a unique value proposition and marketing approach. JB Media Group offers services for mid-level businesses and enterprises, like SEO, content strategy and storytelling, content marketing, eCommerce marketing, and digital advertising.

5.Union

Union

Charlotte, USA

Our Score

4.8 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2002

Location: Charlotte, North Carolina, USA

Number of Employees: 171

KEY SERVICES

• Brand strategy
• Customer experience
• SEO
• Influencer marketing
• Email marketing
• Content marketing
• Social media marketing
• Video marketing
• Photography

NOTEWORTHY CLIENTS

• Matrix Fitness
• Microban
• Diversey

WHY CHOOSE THEM?

There’s no aspect of successful health and wellness marketing Union can’t optimize. This health and wellness marketing agency offers services for startups and established businesses to drive traction and customer engagement. You can enhance customer experience and promote your brand through email, video, and social media.

Union takes health and wellness marketing to a new level with expert services to promote your brand and products. This agency will help you define brand identity and a value proposition aligned with your goals and target audience. Union will use the best social channels and marketing strategies to leverage so you can attract, engage and convert your audience as quickly as possible. You can also rely on Union for top-tier product photography, highlighting all the best features of your products while optimizing SEO, so target buyers find your images and brand!

6. BusySeed

BusySeed

New York City, USA

Our Score

4.8 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2013

Location: New York City, USA

Number of Employees: 17

KEY SERVICES

• SEO
• Digital advertising
• Web development and design
• Social media marketing
• Integrations & Automations

NOTEWORTHY CLIENTS

• Lifestyle Medicine
• Debora Dental
• Aero Transportation RI

WHY CHOOSE THEM?

BusySeed is the best choice for businesses that heavily rely on content marketing for growth and awareness. This agency will convey your brand storytelling through customer-centric content. And you can work with professionals to track your campaign and refine your strategies.

BusySeed is one of the best health and wellness agencies for maximum brand growth. This agency has worked with various health and wellness brands to develop custom marketing strategies structured around sound content. BusySeed has created and promoted over 10 000 pieces of content and has worked on 350 projects in various sectors. To help your business achieve its goal, BusySeed relies on storytelling through content creation. This agency will find a unique selling point and marketing approach targeted at your ideal buyers while setting you apart from your competition.

7.Operatic Agency

Operatic Agency

Hamilton, Canada

Our Score

4.5 

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AGENCY SNAPSHOT

Founded: 2002

Location: Hamilton, Ontario, Canada

Number of Employees: 45

KEY SERVICES

• Brand strategy
• Creative services
• SEO
• Reporting and analytics
• Social media marketing
• Digital advertising

NOTEWORTHY CLIENTS

• Mylan
• Boston Scientific
• Servier

WHY CHOOSE THEM?

Operatic Agency is renowned health and wellbeing agency with two decades of experience. This agency can help wellness and health brands through digital advertising, cross-platform analytics, SEO, social media marketing, and brand strategy.

Thanks to two decades of experience, Operatic Agency has a holistic understanding of the health and wellness marketing space and how to convert and engage targeted customers. They will help you through brand strategy and identity, top-tier technology, customer analytics, and creative services. You can develop and refine your campaigns based on cross-platform analytics and market insights. Validating this agency’s experience, Operatic Agency is a Google Partner and won several Canadian awards for digital marketing.

8.Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness

New York City, USA

Our Score

4.8 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: N/A

Location: New York City, USA

Number of Employees: 317

KEY SERVICES

• Reporting and analytics
• Brand storytelling
• Customer support
• Creative services
• Data science

NOTEWORTHY CLIENTS

• Walmart
• NexGard
• Daniel Rosa

WHY CHOOSE THEM?

Saatchi & Saatchi Wellness provides in-depth analytics for health and wellness brands. This agency will use expert data science techniques and detailed customer analytics to develop actionable insights. It’s best to work with Saatchi & Saatchi Wellness if your campaign relies on analytics, and you’d like brand storytelling and customer support optimization.

Want to take advantage of what Saatchi & Saatchi Wellness calls “The Wellness Effect”? I bet you do! This health and wellness agency helps business reach their full potential and engage target buyers in wellbeing and health. Whether your campaign is about raising brand awareness, optimizing buyer interest, or marketing a specific campaign, this agency has experience! Saatchi & Saatchi Wellness helped Walmart increase Covid vaccinations by 40%, and this agency helped a dog health brand, NexGrad develop brand loyalty.

9.Whitehead

Whitehead

Toronto, Canada

Our Score

4.8 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 1986

Location: Toronto, Ontario, Canada

Number of Employees: 5 – 10

KEY SERVICES

• Reporting and analytics
• Reputation management
• SEO
• Influencer marketing
• Search engine marketing
• Content marketing
• Social media marketing
• Automation marketing
• Web design and development

NOTEWORTHY CLIENTS

• Pathway Health
• Live Well Health
• Eyewear Candy

WHY CHOOSE THEM?

From helping you optimize your online reputation to promoting your content and social media presence, Whitehead does it all! Startups will find value in this agency as they can design and develop your website, create a unique brand strategy and engage targeted customers.

Whitehead is one of the ultimate health and wellness marketing agencies for fully-fledged marketing. This agency has worked on over 5000 projects and won 20 industry awards because of how they’ve impacted brands in the health and wellness sector. Whitehead strictly relies on in-depth data and analytics to help them make customer-centric marketing choices for your brand and target audience. You can also expect creative help from Whitehead to put your brand at the forefront of a highly competitive market.

10.Crafted

Crafted

Ipswich, UK

Our Score

4.8 

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AGENCY SNAPSHOT

Founded: 2008

Location: Ipswich, England, UK

Number of Employees: 83

KEY SERVICES

• Reporting and analytics
• Paid advertising
• SEO
• Influencer marketing
• Web design and development

NOTEWORTHY CLIENTS

• Lifehouse
• Healthily
• Haart

WHY CHOOSE THEM?

With health and wellness brands like Healthily and LifeHouse behind their name, Crafted has become a top choice for all businesses in this niche. You can work with Crafted to design and deploy SEO, influencer marketing, and paid advertising campaigns.

Crafted has helped a long list of health and wellness brands launch websites, boost brand awareness and enhance thier online reputation and customer experience. To deliver these services, Crafted uses in-depth SEO and keyword research to keep your content relevant and competitive while creating content for paid advertising campaigns. Crafted can also guide you through brand strategy and customer insights, digital transformation and website interfaces. With these services, Crafted can work for small and medium businesses and enterprises.

11.Quaintise

Quaintise

Santa Monica, USA

Our Score

4.6 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2003

Location: Santa Monica, California, USA

Number of Employees: 5

KEY SERVICES

• Content marketing
• Medical marketing
• Social media management
• Life science marketing
• PR

NOTEWORTHY CLIENTS

• Clearpath
• COPE Health Solutions
• TMS Neuro Institute

WHY CHOOSE THEM?

Large medical businesses are the best fit for Quaintise. This agency provides specialized solutions like life science and medical marketing. You can boost your brand through social media management from industry pros and customer-centric PR strategies.

Although Quaintise offers a shorter list of services compared to many health and wellness marketing agencies, they nail value and quality. This agency is best for medical businesses as they offer medical and life sciences marketing. With such specific marketing niches, Quaintise understands the target audience and what works in these marketing sectors. This agency can also help boost your brand reputation and customer sentiment through PR, advertising, and social media marketing.

12.OneOut Creative

OneOut Creative

Lawnton, Australia

Our Score

4.8 

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Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2010

Location: Lawnton, Queensland, Australia

Number of Employees: 3

KEY SERVICES

• Social media marketing
• SEM
• Email marketing
• Lead generation
• Website development and design

NOTEWORTHY CLIENTS

• Perfectly Beautiful
• Sue Orreal
• Just in Time Fitness

WHY CHOOSE THEM?

OneOut Creative is a fantastic health and wellness marketing agency that’s worked with several health, wellbeing, and fitness brands. You can depend on OneOut Creative for detailed lead generation, social media, email, and website design and development strategies.

OneOut Creative is one of Australia’s best health and wellness marketing agencies. You can work with these professionals to leverage in-depth customer analytics for data-driven solutions like SEM, email marketing, and lead generation campaigns. OneOut Creative can design and develop the perfect website for your brand and use competitor analysis to find relevant strategies. And, of course, OneOut Creative doesn’t forget social media marketing!

Conclusion

Health and wellness marketing agencies are crucial to help brands in this industry maximize revenue and achieve insane growth. While this marketing space is competitive and consumers need more convincing, health and wellness agencies have the experience and expertise your marketing campaign needs. Consider any of the top health and wellness agencies to boost your health and wellness business in 2024!

References

Facts Factors: Digital Health Market By Component (Software, Hardware, and Services), By Technology (mHealth, Digital Health Systems, Tele Healthcare, and Healthcare Analytics): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026

Global Wellness Institute: Global Wellness Economy

Policy Advice: 21+ Statistics About the Health and Wellness Industry (2023)

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