AI email generators promise to do just that and more! But can they really be effective for email marketing?

To find out, we tested the top-rated tools on the market and consulted the email outreach experts at Woodpecker, a leading cold email outreach platform, to get their unique insights on email marketing best practices and using AI email generators.

Read on for our full reviews with examples from our tests, features, pros and cons, and pricing!

Artificial Intelligence (AI), powered by sophisticated Natural Language Processing (NLP) and machine learning algorithms, has ushered in a new era of email marketing efficiency and personalization, which can be executed at scale and continually refined.

Quick Overview of the Best AI Email Generators

What Is an AI Email Generator?

At the heart of AI email generators lies an intricate understanding of language, style, and context, acquired through extensive training on diverse datasets.

Using NLP, they can interpret human language and recognize patterns, semantics, and the subtle nuances that make communication effective.

A good AI email writer produces email content that is coherent, contextually relevant, and finely tuned to meet your needs and expectations, based solely on a few simple prompts from you.

So, how can AI email writing tools help you as a marketer?

Whether you’re cold-emailing, sending out business correspondence, replying to customer emails, or using emails to generate leads, AI can help improve copy and speed up workflows.

According to Woodpecker, the most successful marketing emails include a great email introduction, a compelling value proposition, and an effective CTA. They are also properly formatted and include a well-crafted sign-off that nudges the reader toward future interactions.

Can an AI email generator create an email that hits the mark and checks all the boxes?

Let’s take a look at how we tested the top AI email writing tools, the results they achieved, and some examples of AI-generated emails:

How We Tested the Top AI Email Generators

To create an even playing field, we used a consistent use case and the same prompt for every tool we tested.

When we evaluated the content the AI email generator produced, we looked at each one’s ability to craft compelling, personalized emails while seamlessly incorporating relevant keywords and LSI (latent semantic indexing) terms and phrases to optimize for search engines and user relevance.

We also looked at two of the important things emphasized by Woodpecker when it comes to writing a successful marketing email:

1. Correctly formatting your emails
2. Including great CTAs

Crafting the Prompt

We chose a simple prompt for a common marketing use case, with enough detail to create a nuanced email scenario to assess each generator’s ability to produce relevant, engaging, and context-aware content.

The prompt we used for all the AI email generators that we tested was:

“Write an email to small business owners in the sustainable fashion industry, introducing a new eco-friendly fabric that reduces water consumption by 50%. Highlight the fabric’s benefits, including its durability, cost-effectiveness, and positive environmental impact. Encourage recipients to consider this fabric for their next collection by offering a free sample for evaluation. The email should convey a sense of urgency to act before the limited supply runs out.”

Incorporating Keywords and LSI Terms

To enhance the relevance and searchability of our content, we integrated a selection of keywords and LSI terms related to our scenario, including:

• Eco-friendly fabric
• Sustainable fashion
• Water consumption
• Small business owners
• Free fabric sample
• Environmental impact
• Durability and cost-effectiveness
• Limited supply urgency
• Testing Process

Each AI email generator created an email based on our prompt, utilizing the provided keywords and LSI terms to ensure content relevance and optimization.

How We Analysed the Emails Generated Using the Prompt Above

Using the same prompt for all the tools we tested got us as close to an ‘apples to apples’ comparison as possible when using a diverse range of tools.

We considered the following in our evaluation of the AI-generated emails:

1. Personalization: Assessing the tool’s ability to tailor the email to the target audience of small business owners in the sustainable fashion sector.
2. Content Relevance: Evaluating how well the generated email aligns with the prompt, effectively discussing the new eco-friendly fabric and its benefits.
3. Engagement: measuring the email’s ability to engage the reader, mainly through compelling language and a clear call-to-action.
4. Keyword Integration: Examining the natural and strategic incorporation of the provided keywords and LSI terms within the email content.
5. Clarity and Coherence: ensuring the email is well-structured, easy to understand, and free of ambiguity.
6. Tone and Style: Analyzing the email’s tone to ensure it’s appropriate for the target audience and the context of sustainable fashion.

By adhering to this systematic approach, we aimed to provide a fair, unbiased assessment of each AI email generator’s capabilities.

10 Best AI Email Generators: Reviews & Examples

1. Writesonic

Writesonic AI stands out as a cutting-edge tool designed to simplify and enhance the content creation process, particularly for marketing materials and long-form text.

Founded in 2020 by Samanyou Garg, this San Francisco-based platform utilizes advanced AI to produce content that closely mimics human writing, offering a wide array of use cases.

What sets Writesonic apart is its user-friendly interface, making it accessible even to those who aren’t tech-savvy. Our evaluation highlights its swift content generation capabilities and the remarkably “human” quality of its output.

However, it’s worth noting that while Writesonic accelerates the writing process, it does require user involvement for editing and tone adjustments, ensuring the final content meets specific needs.

Key Features

• User-friendly Interface
• Quick Content Generation
• Multi-language Support
• SEO Integration
• Social Media Ads Creation
• Blog Writing Assistance
• E-commerce Copywriting
• Copywriting Formulas

Email Written by Writesonic in Response to Our Prompt

“Subject: Get ahead in sustainable fashion with our revolutionary eco-friendly fabric

Hi [Recipient’s Name],

I hope this email finds you well. I wanted to reach out to introduce you to a game-changing fabric that could transform your future collections while minimizing your environmental impact. As a small business owner in the sustainable fashion industry, I know how important it is to stay ahead of the curve and make conscious choices for our planet.

Introducing our revolutionary eco-friendly fabric, [Fabric Name]. This innovative textile has been specially designed to reduce water consumption by an impressive 50%. By incorporating [Fabric Name] into your next collection, you can significantly minimize your carbon footprint and contribute to a more sustainable fashion industry.

We understand the importance of matching sustainability with style, and that’s why we’ve developed [Fabric Name] to be versatile and adaptable to various design aesthetics. Whether your brand specializes in casual wear, activewear, or high-end fashion, our fabric will seamlessly blend with your vision.

As a token of our appreciation for your interest, we would like to offer you a complimentary sample of [Fabric Name] for your evaluation. We believe that experiencing the quality and environmental benefits firsthand will convince you of its potential to elevate your brand.

However, please note that our supply is limited, and demand for this remarkable fabric is growing rapidly. To secure your free sample, I encourage you to act quickly and reply to this email with your address. Don’t miss out on this opportunity to be at the forefront of the sustainable fashion movement!

Thank you for considering [Fabric Name] as a part of your future collections. Together, we can make a significant difference in the fashion industry’s environmental impact. If you have any questions or would like further information, please don’t hesitate to reach out to me directly.

Warm regards,

Pros & Cons of Writesonic

Pros

• Easy to Use
• Human-like Content
• Fast Generation
• Multi-language Content
• Diverse Templates

Cons

• Editing Required
• Limited Payment Options
• Tone Accuracy

Pricing

• Free Trial: Up to 10,000 words
• Long-form Plan: $19 per month for 75,000 words
• Custom Plan: Tailored pricing for unlimited words and users,

Our score: 5/5

Website: writesonic.com

2. ChatGPT 4

GPT-4, The successor to GPT-3 released by OpenAI, stands out as a sophisticated option for businesses aiming to elevate their email marketing with AI-generated content that resonates deeply with their target audience, backed by the versatility of API integration for custom applications.

What’s more, the AI email generator Chat GPT Response showcases its advanced capabilities in generating professional and highly persuasive emails, particularly for niche markets like sustainable fashion.

Its sophisticated language model enables the creation of content that not only addresses the recipient personally but also aligns perfectly with industry-specific values and goals.

The email seamlessly introduces an innovative eco-friendly fabric, emphasizing its significant environmental benefits and the potential to transform the recipient’s collection.

Key Features

• Advanced Language Modeling
• Industry-Specific Customization
• Persuasive Content Generation
• Personalized Addressing
• Environmental Value Emphasis
• High Professionalism and Coherence

Email Written by ChatGPT 4 in Response to Our Prompt

“Subject: Exclusive Invitation: Transform Your Collection with Our Revolutionary Eco-Friendly Fabric

Dear [Recipient’s Name],

I hope this message finds you well and thriving in your endeavors to make fashion more sustainable. I am reaching out to share an exciting breakthrough in eco-conscious textile production that aligns perfectly with the values we share in the sustainable fashion community.

We are thrilled to introduce our latest innovation – a pioneering eco-friendly fabric designed to significantly reduce water consumption by an impressive 50% during its production process. Understanding the critical role water plays in our ecosystem, we’ve dedicated years of research to develop a solution that not only conserves this precious resource but also offers unmatched durability and cost-effectiveness.

Please note that the availability of this groundbreaking fabric is currently limited, and we are extending this offer on a first-come, first-served basis to a select group of visionary small business owners in the sustainable fashion sector.

To request your sample and for more information on the fabric and its testing process, please reply to this email at your earliest convenience. We are eager to support you in taking this significant step towards furthering sustainability in fashion.

Warm regards,

Pros & Cons of ChatGPT4

Pros

• Highly Professional Tone
• Detailed and Persuasive
• Custom Application via API
• Enhanced Security for Businesses
• Tailored for Niche Industries

Cons

• Message Cap of 40 Messages per 3 Hours
• Requires Specific Prompting
• Potential Over-Formality for Some Audiences

Pricing

• Plus: $20 per Month
• Team: $25 per User per Month
• Enterprise:  Custom Pricing

Our score: 5/5

Website: chatgpt.com

3. ChatGPT 3.5

ChatGPT 3.5, a precursor to the more advanced GPT-4, is a versatile, free AI email generator and is one of OpenAI’s language models that offers a wide array of text generation capabilities.

While also a part of OpenAI’s GPT range, GPT 3.5 is substantially different to GPT 4 in terms of its comprehension of content, language, and its speed.

Though it is not explicitly designed for email composition, its adeptness at understanding context and generating coherent text makes it a valuable tool for crafting professional and engaging emails among other content types.

Despite being less powerful and robust than its successor, ChatGPT 3.5 can seamlessly adapt to various content creation needs, including email marketing, making it one of the best email writing AI free tools.

It is able to demonstrate its utility in generating relevant and persuasive messages without the need for specific tailoring to email formats.

Key Features

• Contextual Text Generation
• Broad Content Versatility
• User Intent Comprehension
• Free Version Accessibility
• Prompt-Based Customization

Email Written by ChatGPT 3.5 in Response to Our Prompt

“Subject: Exclusive Opportunity: Transform Your Sustainable Fashion Line with Our Eco-Friendly Fabric

Dear [Recipient’s Name],

I hope this message finds you well. As a dedicated small business owner in the sustainable fashion industry, we understand the importance of sourcing materials that align with your values and contribute positively to our planet. That’s why we are thrilled to introduce you to a game-changing innovation that can revolutionize your next fashion collection.

Introducing our brand-new eco-friendly fabric, designed specifically to reduce water consumption by an impressive 50%. In today’s environmentally conscious world, this fabric offers an opportunity to not only enhance the sustainability of your creations but also to reduce production costs while achieving unparalleled durability.

Here’s why our eco-friendly fabric deserves your attention:

Water Consumption Reduction: By utilizing this innovative fabric, you can take a significant step towards reducing your fashion line’s environmental footprint. This fabric requires only half the amount of water typically used in textile production, making it a powerful choice for eco-conscious designers like you.

Exceptional Durability: We understand that quality and longevity are essential in sustainable fashion. Our fabric boasts exceptional durability, ensuring that your creations withstand the test of time and provide lasting satisfaction to your customers.

Cost-Effectiveness: Sustainability doesn’t have to come at a premium. Our fabric is not only environmentally friendly but also cost-effective. You can maintain your commitment to eco-conscious practices without compromising your bottom line.

Positive Environmental Impact: By choosing our eco-friendly fabric, you contribute to a more sustainable fashion industry and a greener planet. Your customers will appreciate your dedication to making a positive environmental impact.

To help you experience the advantages of this revolutionary fabric firsthand, we’re offering you a limited-time opportunity. Request a free fabric sample today and see the difference for yourself. We believe that once you feel the quality and witness the environmental benefits, you’ll want to incorporate this fabric into your upcoming collection.

Don’t miss out on this exclusive opportunity to take your sustainable fashion line to the next level. Act now, as our supply of free samples is limited, and we want to ensure you have the chance to be among the first to embrace this eco-friendly innovation.

To request your free fabric sample or learn more about our eco-friendly fabric, simply reply to this email or visit our website [insert website link]. Our dedicated team is here to assist you with any questions or assistance you may need.

Warm regards,

Pros & Cons of ChatGPT 3.5

Pros

• Free to Use
• Wide Range of Content
• Intuitive Text Generation
• Contextual Understanding
• Easy Prompt Customization

Cons

• Less Advanced than GPT-4
• Not Email-Specific
• May Require Content Tweaking

Pricing

• Free

Our score: 4..5/5

Website: chatgpt.com

4. Grammarly Go

Grammarly Go distinguishes itself as a potent AI tool for email composition, adept at refining the clarity, tone, and grammatical accuracy of various messages.

Its real-time suggestions are particularly useful for enhancing the quality of communication, ensuring that emails are not only error-free but also effectively convey the intended message.

This makes Grammarly Go an invaluable asset for professionals across industries looking to elevate the standard of their email correspondence.

The tool’s ability to adapt to different writing styles and contexts, coupled with its user-friendly interface, positions it as a top choice among AI email writers.

Whether for formal business communication or more casual exchanges, Grammarly Go’s capabilities in improving readability and engagement in emails, as well as crafting original email copy, is extremely powerful.

Key Features

• Real-Time Grammar Check
• Tone Enhancement
• Engagement Insights
• Customizable Tone and Style
• High Quality AI Generations

Email Written by Grammarly Go in Response to Our Prompt

“Subject: Introducing an eco-friendly fabric that reduces water consumption by 50%

Dear [Business Owner’s Name],

I hope this email finds you well. I am writing to introduce you to a revolutionary new fabric that will help you take your sustainability efforts to the next level. Our new eco-friendly fabric is designed to reduce water consumption by 50%, making it an excellent choice for environmentally conscious brands like yours.

Our fabric has several benefits, including its durability, cost-effectiveness, and positive environmental impact. It is made from high-quality materials that are designed to last, reducing the need for frequent replacements. It is also cost-effective, making it an excellent choice for small businesses looking to reduce their expenses while maintaining their sustainability efforts.

As such, we would like to offer you a free sample of our new fabric so that you can see for yourself the quality and benefits it offers. We believe that once you try it, you will see the value it brings to your business and the environment.

We encourage you to act fast as the supply of our new eco-friendly fabric is limited. Don’t miss this opportunity to make a positive impact on the environment and your business.

Thank you for your time, and we look forward to hearing from you soon.

Sincerely,

Pros & Cons of Grammarly Go

Pros

• Cheaper Than Other Tools
• Instant Grammar Corrections
• Tone Optimization
• User-Friendly Interface
• Free Email Writer Generator

Cons

• Premium Subscription Cost
• Limited Creative Input
• Requires Internet Connection

Pricing

• Premium Plan: $20 per Month

Our score: 4.5/5

Website: grammarly.com

5. Typli.ai

Typli.ai emerges as a noteworthy contender in the AI content generation arena, particularly for users seeking to expedite their content creation process across various domains, including email marketing.

Utilizing Natural Language Generation (NLG), Typli.ai is capable of producing a range of content, from articles and blog posts to sales pages, with a focus on automation and efficiency.

With a section designed specifically for email AI generation, its versatility allows it to adeptly handle such tasks, as demonstrated in its response to introducing an eco-friendly fabric.

The tool’s ability to generate coherent and contextually relevant content, like the detailed email aimed at sustainable fashion small business owners, underscores its utility in professional email writing scenarios.

Key Features

• NLG Technology
• Content Automation
• Chrome Extension
• WordPress Plugin
• Free Trial Available

Email Written by Typli.ai in Response to Our Prompt

“Subject: Introducing a Game-Changing Eco-Friendly Fabric for Your Sustainable Fashion Line

Dear Small Business Owners in the Sustainable Fashion Industry,

I hope this email finds you well. I am reaching out to introduce an innovative, eco-friendly fabric that is set to revolutionize the sustainable fashion industry. Our new fabric has been engineered to reduce water consumption by an impressive 50%, making it a game-changer for environmentally-conscious fashion brands like yours.

To offer you the opportunity to experience the incredible benefits of this fabric firsthand, we are excited to extend a complimentary sample for your evaluation. We are confident that once you experience the quality and eco-friendly nature of this fabric, you will be eager to incorporate it into your next collection.

Given the high demand for this groundbreaking fabric, we urge you to act quickly and seize this opportunity before our limited supply runs out. By integrating this fabric into your sustainable fashion line, you will help pave the way for a greener, more sustainable future in the fashion industry.

Please let us know if you are interested in claiming your free sample, and we will arrange for prompt delivery. We are eager to partner with you on your journey towards a more sustainable and environmentally friendly fashion line.

Thank you for your time and consideration.

Warm regards,

Pros & Cons of Typli.ai

Pros

• Versatile Content Creation
• Simple User Interface
• Chrome and Mozilla Integration
• Unlimited Monthly Credits
• Automated Content Export

Cons

• English Only
• Inconsistent Content Quality
• Limited Organizational Features

Pricing

• Free Trial
• Hobbyist: $29 per Month
• Freelancer: $49 per Month
• Professional: $299 per Month

Our score: 4/5

Website: typli.ai

6. Close

Close stands out in the CRM landscape not just as a tool for managing customer relationships but also for its integrated AI-powered email generation capabilities.

This multifaceted platform is designed to streamline CRM processes across the board, offering more than just email assistance.

Its AI email writer, particularly noteworthy for its free access, enables users to craft professional and engaging emails effortlessly.

The tool’s performance in generating an introduction email for an eco-friendly fabric highlights its ability to produce concise, relevant content that can significantly enhance outreach efforts.

Close’s suite of free tools, including the Cold Email Generator and Subject Line Generator, further bolsters its utility in improving response rates and optimizing email campaigns for businesses in the sustainable fashion industry and beyond.

Key Features

• Integrated AI Email Writer
• Comprehensive CRM Functionality
• Free Cold Email Generator
• Subject Line Optimization
• Revenue Growth Calculators

Email Written by Close in Response to Our Prompt

“Subject: Introducing an eco-friendly fabric that reduces water consumption by 50%

Hey [First Name],

My name is [Your Name] and at [Your Company Name], we specialize in providing sustainable solutions for the fashion industry. I wanted to reach out to you as a small business owner in the sustainable fashion industry.

We have developed a breakthrough eco-friendly fabric that reduces water consumption by 50%. This fabric not only benefits the environment, but also offers exceptional durability and cost-effectiveness for your business. By incorporating this fabric into your next collection, you can make a positive impact while reducing costs.

To help you experience the benefits firsthand, we’d love to offer you a free sample for evaluation. However, please note that our supply is limited, so I encourage you to act quickly.

Would you be interested in receiving a free sample and exploring how our eco-friendly fabric can elevate your brand’s sustainability efforts? I look forward to hearing from you.

Pros & Cons of Close

Pros

• Seamless CRM Integration
• Professional Email Templates
• User-Friendly Interface
• Free Outreach Tools
• High User Adoption Rate

Cons

• Premium Plan Cost
• Focused on CRM
• Limited Language Options

Pricing

• Free Plan
• Startup Plan: $49 per Month
• Professional Plan: $299 per Month
• Enterprise Plan: $699 per Month

Our score: 4/5

Website: close.com

7. Logic Balls

LogicBalls presents itself as a comprehensive AI-powered platform, offering an extensive suite of over 200 AI tools tailored for a diverse range of content creation needs.

From generating compelling social media posts and product descriptions to crafting personalized cold emails, LogicBalls is designed to enhance efficiency and creativity for businesses, marketers, and freelancers alike.

Its response to the eco-friendly fabric introduction showcases its capability to produce targeted, persuasive content that could effectively engage potential clients in the sustainable fashion sector.

With features like the Cold Email Generator and Subject Line Generator, LogicBalls stands out for its versatility and user-centric approach, providing free access to a wide array of applications aimed at improving content quality and engagement.

Key Features

• Extensive AI Tool Suite
• Content Customization
• Social Media Integration
• SEO Optimization Support
• Multi-purpose Content Generation

Email Written by Logic Balls in Response to Our Prompt

“Subject: Introducing an Eco-Friendly Fabric That Reduces Water Consumption by 50% – Act Now!

Dear [Business Owner’s Name],

I hope this email finds you well. As a passionate advocate for sustainable fashion, I am thrilled to introduce you to an innovative fabric that can revolutionize your next collection. Our new eco-friendly fabric is designed to significantly reduce water consumption by an impressive 50%, making it a game-changer in the fashion industry.

At [Your Company Name], we understand the importance of sustainable practices in the fashion world. That’s why we have developed this fabric with utmost care, ensuring it not only meets your high standards but also contributes to a positive environmental impact. Allow me to highlight some of the remarkable benefits our fabric offers:

Unparalleled Durability: Our fabric is crafted using advanced technology, making it incredibly durable. It can withstand the rigors of everyday wear, ensuring your customers enjoy long-lasting garments that retain their shape and color for years to come. By choosing our fabric, you can provide your customers with high-quality and sustainable fashion choices.

To showcase our commitment to your success, we would like to offer you a free sample of our eco-friendly fabric for evaluation. We believe that once you experience its exceptional quality and observe the positive environmental impact it can make, you will be eager to incorporate it into your next collection.

However, please note that our supply of free samples is limited, and we encourage you to act swiftly to secure yours before they run out. Simply reply to this email with your preferred shipping address, and we will promptly send you a sample for your assessment.

Thank you for your time, and we look forward to hearing from you soon. Let’s create a greener and more stylish future together!

Warm regards,

Pros & Cons of Logic Balls

Pros

• Wide Tool Selection
• User-Centric Design
• Versatile Content Applications
• SEO and Social Media Focus
• High-Quality Content Generation

Cons

• More Generalised AI Output
• Learning Curve for Beginners
• Limited Free Access

Pricing

• Free Plan
• Premium Plan: $16.66 per Month
• Business Plan: $83.25 per

Our score: 3.5/5

Website: logicballs.com

8. Toolsaday

Toolsaday revolutionizes the way content is created, offering a suite of AI-powered tools designed to cater to a broad spectrum of writing needs, from social media posts and taglines to product descriptions and cold emails.

Its ability to generate an introduction email for an eco-friendly fabric showcases the tool’s versatility and effectiveness in crafting content that resonates with the target audience.

With a focus on making writing easier and more efficient, Toolsaday stands out for its user-friendly interface, diverse toolset, and commitment to enhancing productivity for writers, bloggers, and marketers alike.

Key Features

• Diverse AI Toolset
• Custom AI Tool Creation
• Multi-Mode Paraphrasing
• Plagiarism Checker
• Text Generation Capacity

Email Written by Toolsaday in Response to Our Prompt

“Subject: Introducing a Game-Changing Eco-Friendly Fabric for Your Sustainable Fashion Collection

Dear [Business Owner’s Name],

I hope this email finds you well. As a fellow advocate for sustainable fashion, I am excited to introduce you to a revolutionary new eco-friendly fabric that has the potential to transform your next collection.

Our new fabric has been engineered to reduce water consumption by an impressive 50%, aligning perfectly with the values of your brand and the sustainable fashion industry.

Not only does this fabric significantly lessen environmental impact, but it also boasts exceptional durability and cost-effectiveness, making it an ideal choice for your designs. We understand the importance of offering high-quality materials that align with your ethical standards, and we believe this fabric perfectly fits the bill.

To allow you to experience the benefits firsthand, we are offering a limited supply of free fabric samples for your evaluation. We urge you to act swiftly, as the demand for this fabric is high, and the supply is limited.

We are confident that once you test this fabric, you will be eager to incorporate it into your upcoming collection. Please let us know if you are interested in receiving a sample, and we will ensure it reaches you promptly.

Thank you for your time, and we look forward to the possibility of collaborating with you on this exciting venture.

Warm regards,

Pros & Cons of Toolsaday

Pros

• Versatile Writing Tools
• Easy Start-Up Process
• High Character Limits
• Fast Processing Speeds
• Custom Mode Options

Cons

• Subscription Model
• Limited Free Features
• No Integrations Yet

Pricing

• Free Plan
• Standard Plan: $7.99 per Month
• Pro Plan: $19.99 per Month
• Ultra Plan: $39.99 per Month
• Max Plan: $99.99 per Month

Our score: 3.5/5

Website: toolsaday.com

9. Copy.ai

Copy.ai stands out as an innovative AI-powered content creation platform, particularly adept at crafting compelling email content for the sustainable fashion sector.

This tool goes beyond traditional content generation by offering an extensive range of applications, from email workflows to social media content and blog posts.

Its response to introducing an eco-friendly fabric underscores Copy.ai’s ability to grasp industry-specific nuances and convey them in a manner that resonates with the target audience.

With a focus on automating the entire email workflow, Copy.ai is designed to optimize copy for every step of the campaign, allowing users to concentrate on strategic aspects while it handles content creation.

Key Features

• AI Email Workflows
• Automated Content Creation
• Multi-Channel Campaign Support
• Personalized Content Generation
• Workflow Template Library

Email Written by Copy.ai in Response to Our Prompt

“Subject: Discover the eco-friendly fabric that’s revolutionizing sustainable fashion

Dear [Name],

As a fellow leader in sustainable fashion, I know you’re always on the lookout for innovative new materials to incorporate into your collections. That’s why I’m excited to tell you about [Your Product], our groundbreaking new eco-friendly fabric that reduces water consumption by 50% compared to traditional textiles.

I urge you to act quickly to request your free fabric sample and ensure you get ahead of the limited supply. Email or call me by [Date] and I’ll rush you enough [Your Product] to start developing your new sustainable line.

Let’s work together to lead the way in eco-fashion. Imagine the impact we can make! I look forward to hearing from you soon.

Sincerely,

Pros & Cons of Copy.ai

Pros

• Comprehensive Workflow Automation
• Tailored Email Campaigns
• Extensive Template Selection
• Multi-Channel Integration
• Scalable Content Solutions

Cons

• Subscriptions Very Expensive
• Learning Curve for New Users
• Limited Free Version Access

Pricing

• Free Plan
• Pro Plan: At $36 per Month
• Team Plan: $186 per Month
• Growth Plan: $1,000 per Month
• Expansion Plan: $2,000 per Month
• Scale Plan: $3,000 per Month

Our score: 3/5

Website: copy.ai

10. AISEO

AISEO distinguishes itself as a specialized AI writing tool geared towards enhancing content creation, with a strong focus on SEO optimization and brand voice consistency.

Its response to the introduction of an eco-friendly fabric showcases its proficiency in generating concise, engaging emails tailored to the sustainable fashion industry’s needs.

AISEO’s unique selling point lies in its ability to generate short emails for free, with keyword-specific inputs that ensure content relevance and engagement.

For businesses looking to incorporate AI into their content strategies without immediate commitment, AISEO offers a compelling proposition with its free short email generation capabilities, making it an attractive option for startups and SMEs in the sustainable fashion sector.

Key Features

• SEO-Optimized Content
• Brand Voice Customization
• Free Short Email Generation
• Multilingual Support
• Advanced Paraphrasing Tools

Email Written by AISEO in Response to Our Prompt

“Subject: Introducing an Eco-Friendly Fabric that Reduces Water Consumption by 50% – Request for Your Evaluation

Dear [Business Owner’s Name],I hope this email finds you well. My name is [Your Name], and I am reaching out to you as a fellow advocate for sustainable fashion. As an expert in the industry, I wanted to introduce you to a groundbreaking eco-friendly fabric.

Introducing our new fabric, [Fabric Name], which is specifically designed to reduce water consumption by a remarkable 50%. We understand that water scarcity and environmental concerns are significant challenges facing the fashion industry, and that’s why we are thrilled to present you with this game-changing solution.

The benefits of using [Fabric Name] are unparalleled. Firstly, this fabric offers exceptional durability, making it a perfect choice for creating long-lasting garments that withstand wear and tear.

Contact us soon to get access to our limited supply of this fabric.

All the best,

Pros & Cons

Pros

• SEO-Focused Content
• Keyword-Specific Inputs
• Free Email Generation
• User-Friendly Interface
• Multilingual Capabilities

Cons

• Limited Free Features
• Paid Subscription for Full Access
• Focused Mainly on Short Emails

Pricing

• Free Plan
• Grow Plan: $19 per Month
• Scale Plan: $39 per Month
• Team Plan: $59 per Month

Our score: 3/5

Website: aiseo.com

Wrapping Up: Pros & Cons AI Email Generators for Marketing

In conclusion, AI email generators offer a range of capabilities, from generating subject lines, CTAs, and personalized email content that resonates with specific audiences to creating content for customized follow-up emails and much more.

That said, convenience and automation (no matter how smart) should always be guided by the best practices we (human writers) have tried and tested and know to be effective.

For a brief recap of the most important email marketing best practices to keep in mind, check out this video by HubSpotMarketing:

With the above in mind, let’s take a quick look at the pros and cons of using AI email writers for your marketing emails:

Benefits of Using AI Email Generators for Marketers:

• Brevity with Substance: AI can help you distill complex ideas into concise, impactful messages.
• Fine-grained Personalization at Scale: AI tools can help you create customized email content based on recipients’ recent achievements, interests, or social media posts for genuine connections.
• Writing Unique and Captivating Subject Lines: Generate endless options for personalized, action-oriented subject lines that promise value while avoiding spam words.
• Compelling Introductions and Value Propositions: AI tools can help you write effective introductions that connect to your target audience’s needs, pain points, and emotional sentiment and lead naturally to a compelling value proposition.
• Contextual Action-Oriented CTAs: AI tools can create clear CTAs that inspire action with compelling language and urgency.
• Intelligent Follow-ups: Create personalized email content for follow-ups triggered by recipient behavior.

Challenges and Pitfalls to Look Out for When Using an AI Email Generator:

• Maintain Authenticity: Regularly review and adjust AI outputs to align with brand voice and values.
• Avoid Overgeneralization: Customize content and create detailed prompts to avoid generic and repetitive messaging.
• Adhering to Ethical Standards: Stay updated on regulations and prioritize privacy and transparency by including these requirements in the prompts you use and checking AI-generated content.

References

IBM: What is artificial intelligence (AI)?

Coursera: What is Natural Language Processing? Definition and Examples

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Many of the best white label platforms have automated features, custom templates, and integrations to deliver a tailored experience to your buyers.

There are hundreds of white label software options available and it is difficult to know which ones are as good as they promise to be.

That is why we have done all the leg work for you.

In this review, we breakdown the key features, pricing, pros and cons, and user reviews to help you choose the best white label software for:

• SEO Software
• Web Design Software
• Landing Page Software
• Reporting Analytics Software
• Email Marketing Software

Ready to find the best white label software for your business?

Let’s go!

What is White Label Software?

White label software refers to tools and platforms developed by one company, to be rebranded and sold by another.

For example, let’s say you’re an email marketing agency. Rather than creating a branded email marketing platform, you can buy one and rebrand it as your own.

Businesses like yours can then sell that white label software as a branded SaaS product.

The best advantage of white label software is businesses don’t have to develop the platforms themselves. Instead of coding and fixing bugs, you can focus on building profitable customer relationships!

Source: Vendasta

Pros and Cons of White Labelling SaaS

Pros of Using White Label Software: 

1.Save Time and Money

White label software will help you save time because you don’t do the heavy lifting. Choosing the best white label software will help you leverage pre-built solutions to drive customer satisfaction. This means less coding, testing, and developing. You can spend more time promoting your brand and delivering an optimal brand experience. Because you don’t do the dirty work yourself, product development won’t drain your bottom line. 

2.Skip Developing and Testing

What if your product doesn’t work? 

Or you hire the wrong developer, and they produce subpar software? 

Many technical risks come with developing and testing your software. You might spend more money correcting technical mistakes than promoting your white label software. 

Developing and testing software isn’t a quick job. It could take you months before you make a breakthrough. And if you don’t know much about coding, developing and testing will be complex. 

You can avoid this through white label software and promote a product you have complete confidence in. 

3.Leverage the Most Affordable Method for Custom Software

There isn’t a more cost-effective solution for custom software than white label platforms. These platforms make developing and promoting custom software a walk in the park. The best white label software often provides quick customer support to guide you through the various tools and features. 

Cons of Using White Label Software: 

1.Lack of Customization

Unfortunately, your customization options for white label software are limited. Businesses would have much more personalization freedom if they developed the software. While many platforms offer customization functions, these options are limited.

You can’t customize the coding and how your software responds to specific user interactions. Ultimately, while you can add custom branding, you’ll have to settle with the overall look and feel of using the software. 

2.Exposed Customer Data

External developers from your white label software provider can access all your customer data on white label platform. This is risky because you don’t want to compromise your customer’s data.

The best way to combat this con and minimize its risk is to choose white label software with an impressive track record. Choose a solution that is proven to work and has a lot of social proof and credibility!

3.No Access to Code

Not having access to your tool’s code is super frustrating. You can’t modify the code or check for bugs yourself. You have to raise all technical queries from your customers to the platform’s support team.

This disadvantage increases the risk of delivering poor or delayed customer support to your buyers. Only once the customer care team gets back to you can you help your customers solve their queries. 

17 Best White Label SaaS for Agencies and Resellers

With the pros and cons above in mind, let’s take a look at some of the best white label:

• SEO Software
• Web Design Software
• Landing Page Software
• Reporting Analytics Software
• Email Marketing Software

Right, let’s get into the reviews:

Top 3 White Label SEO Software

1.SEO Reseller

SEO Reseller is a 360-degree white label software for SEO. SEO plays a pivotal role in lead generation, making this platform valuable. With SEO Reseller, you can help your buyers with local SEO, SEO audits, tailored link-building, and PPC ad campaigns. B2B businesses can also deliver competitor analysis and branded SEO reports. 

Key Features:

• SEO reports
• Business assessment
• Competitor analysis
• Target keywords
• Website Scanning
• Local SEO
• Link building 

Pricing:

• Custom packages 

Pros:

• Fantastic white label SEO software for small businesses.
• Custom plans allow more flexibility in terms of the services you need.
• Expert team with an impressive track record. 

Cons:

• Enterprises may be limited by features. 

G2 Score: 4.7/5 stars 

Website: seoreseller.com

2.WooRank

Need an SEO white label software with extensive features for keyword tracking, link building, and SEO audits? WooRank has you covered! This white label software will optimize all aspects of your buyer’s SEO campaign while helping you deliver custom SEO reports. Businesses can pick from countless templates and provide tailored SEO advice and insights for each client. 

Key Features:

• Competitor analysis
• SEO audits
• Link building
• White-label reports
• Lead generation strategies
• Keyword tracking 

Pricing:

• Pro plan is $80 p/m
• Premium plan is $200 p/m
• Custom Enterprise plan

Pros:

• Free trial so businesses can test the software without committing!
• Quick, easy, and accurate on-page SEO crawler.
• Excellent option for small businesses. 

Cons:

• Competitor analysis features need improvement.
• Enterprises might need more robust features and functions. 

G2 Score: 4.3/5 stars 

Website: woorank.com

3.PageOnePower

If your buyers rely on your brand for quality link acquisition, link-building campaigns, and content creation, PageOnePower can help you! PageOnePower has developed over 6000 digital assets and earned more than 15 000 links annually! You can rely on this white label software to help you take your buyer’s SEO to the next level.

Key Features:

• Expert link building
• Link acquisition
• Link building campaign management
• Content creation 

Pricing:

• Custom packages 

Pros:

• Expert focus on link building.
• Perfect for small businesses or businesses that offer solutions for custom link-building strategies.
• You can become a “Link Building Partner” and access many more valuable features. 

Cons:

• Not ideal for businesses that need a 360 solution for white label SEO software.

G2 Score: N/A

Website: pageonepower.com

Top 4 White Label Web Design Software

1.Shift 4 Shop

Shift 4 Shop is one of the best solutions for small web development and design companies. You can find various professional templates to make designing websites easier. There are many integration options for seamless website building and design too. Shift 4 Shop also provides features for SEO and mobile-friendly websites. 

Key Features:

• Website themes and templates
• Mobile-optimized themes
• SEO
• Mobile eCommerce
• Google AMP integration
• Product Manager

Pricing:

• Custom packages 

Pros:

• Easy to use and intuitive features.
• The platform works for small, mid-level, and large companies.
• Flexible free plan providing just enough features for solo marketers. 

Cons:

• No integration with order management platforms.
• Slow website loading times. 

G2 Score: 3.8/5 stars 

Website: shift4shop.com

2.Weblium

Weblium isn’t the best choice for enterprises, but small businesses can find value in this white label software. You’ll find loads of templates for your client’s website and features like SEO and popups to boost conversions. Weblium also provides solutions for mobile-friendly websites. You can easily share web designs and action customer feedback through email. 

Key Features:

• Ready-made templates
• SEO
• CRM
• Self-help resources
• Popups
• Mobile-friendly web designs

Pricing:

• Free plan
• Pro plan is $8.25 p/m
• Bundle plan is $4.45 p/m

Pros:

• Fantastic web design templates.
• Users report quick and helpful customer support.
• It’s easy to co-edit website designs. 

Cons:

• Limited features make this platform best for small businesses.

G2 Score: 4.8/5 stars 

Website: weblium.com

3.DashClicks

DashClicks is an all-in-one web development and design white label software. Using this software is simple to learn, making onboarding clients easy. There are endless website design templates. DashClicks also provides features for online forms and inbound marketing campaigns. 

Key Features:

• Reputation management
• Inbound Marketing
• Pre-built templates
• Drag-and-drop editor
• Form Builder
• Reporting dashboard

Pricing:

• Free plan
• Pro plan is $97 p/m
• Plus plan is $297 p/m
• Custom premium plan

Pros:

• The customer support is friendly and responsive.
• All-in-one solution for web development and design.
• It’s quick and easy to onboard clients. 

Cons:

• Slow responses to queries sent through Slack. 

G2 Score: 4.6/5 stars 

Website: dashclicks.com

4.Flywheel

If you offer WordPress-oriented web design services, Flywheel can help you! You can migrate your clients’ websites for free, and Flywheel offers 14-day demo sites. This white label software also provides a growth suite to boost your buyers’ revenue. You can become a Flywheel partner to access exclusive insights and features. 

Key Features:

• Reporting dashboard
• Product upselling and cross selling
• Bulk site management
• Client Portal
• Client subscription and billing
• Third-party integrations

Pricing:

• Tiny plan is $15 p/m
• Starter plan is $30 p/m
• Freelance plan is $115 p/m
• Custom agency plan

Pros:

• Flexible pricing for businesses of all sizes.
• Valuable APIs and plugins.
• Robust client reports with customizable options. 

Cons:

• Some features need improvement.
• Steep learning curve. 

G2 Score: 4.4/5 stars 

Website: getflywheel.com

Top 4 White Label Landing Page Software

1.Landingi

Building custom landing pages that convert takes a lot of time and resources. Landingi will ease the load with beginner-friendly features for landing page development. You can create landing pages with your client’s custom branding and add decision-making elements like images, videos, popups, and sliders. 

Key Features:

• 400+ landing page and popup templates
• Drag-and-drop landing page builder
• A/B testing
• Reporting analytics
• Third-party integrations

Pricing:

• Core plan is $35 p/m
• Create plan is $79 p/m
• Automate plan is $109 p/m
• Agency plan is $129 p/m

Pros:

• Quick and responsive customer support.
• Easy to onboard clients.
• Ample elements for conversion-driven landing pages. 

Cons:

• Lack of templates.
• Limited functions for landing page videos. 

G2 Score: 4.4/5 stars 

Website: landingi.com

2.Duda

Duda is a white label software focusing on efficient landing page creation. This tool uses automated features to make landing page building effortless and quick compared to most platforms. There are countless templates to choose from, and you can track any changes your clients make. It’s easy to share your landing page with clients and action customer feedback within the platform. 

Key Features:

• Automated workflows
• Dynamic landing page creation
• Pre-built templates
• Reporting analytics
• Third-party integrations 

Pricing:

• Basic plan is $19 p/m
• Team plan is $29 p/m
• Agency plan is $59 p/m

Pros:

• Consistent feature releases and software updates.
• Quick and easy live chat support.
• Easy to use software, so client onboarding is seamless.  

Cons:

• Users experience a lot of bugs.
• Many features have limited functionality.
• Not an ideal option for enterprises. 

G2 Score: 4.6/5 stars 

Website: duda.co

3.Ucraft

Ucraft is one of the most user-friendly landing page builders. It won’t be challenging to onboard clients, and they don’t need coding experience to use your landing pages. The cost of Ucraft is also inexpensive compared to its competitors, and there are many valuable functions to use for landing pages. A few of these functions include logo design, templates, and integrated Google Cloud hosting. 

Key Features:

• Google Cloud hosting
• Pre-built templates
• eCommerce websites
• Drag-and-drop editor
• Logo design
• Automated customer support

Pricing:

• PayGo 1 plan is $39 p/m
• PayGo 2 plan is $69 p/m
• PayGo 3 plan is $109 p/m

Pros:

• Exceptional customer service.
• Attractive landing page design options with customizable functions. 
• Users say this tool is ultra-easy to use. 

Cons:

• Limited design features and technical functions for enterprises. 

G2 Score: 4.6/5 stars 

Website: ucraft.com

4.Convrrt

Convrrt is one of the best white label landing page builders because of the wide range of valuable features. Although it takes a bit of learning to use this software, you’ll have everything your clients need for results-driven landing pages. You can create forums and popups for your buyers’ landing pages and add payment gateways for eCommerce brands. 

Key Features:

• Handcrafted pre-built templates
• Drag-and-drop editor
• Mobile-friendly landing page design
• Online forums builder
• Landing page popups
• Online payment gateways

Pricing:

• Custom plans 

Pros:

• Flexible pricing for businesses of all sizes.
• Valuable APIs and plugins.
• Robust client reports with customizable options. 

Cons:

• Some features need improvement.
• Steep learning curve. 

G2 Score: N/A

Website: convrrt.com

Top 3 White Label Reporting Analytics Software

1.Klipfolio

Providing custom analytics reports takes a lot of time! You’ll have to gather, prepare, secure, and manage high volumes of data. Businesses must also ensure the reports they provide are tailored to each client. Klipfolio will handle all this for you. You can integrate your data management sources and easily import data to this software.

Source: klipfolio.com

Key Features:

• Data storage and history
• Data preparation
• Data visualizations
• Team collaboration
• Third-party integrations 

Pricing:

• Custom plans for businesses, teams, and enterprises

Pros:

• Easy to customize code for reporting analytics.
• Flexible pricing plans to work for small, mid-level, and large businesses.
• Data visualizations are automated and intuitive.

Cons:

• Features may have bugs or take time to load.
• A steep learning curve.

G2 Score: 4.5/5

Website: klipfolio.com

2.AgencyAnalytics

Agency Analytics is one of the top white label software for reporting analytics because of its customization options. You can add tailored branding elements like logos and colors for personalized deliverables. It’s easy to build reports through automated functions. Brands can also leverage SEO analytics to ensure their client is discoverable online. 

Key Features:

• Custom dashboards
• Client and staff management
• Automated reports
• SEO
• Drag-and-drop report builder
• Logo design

Pricing:

• Freelancer plan is $12 p/m
• Agency plan is $18 p/m
• Custom enterprise plan

Pros:

• Powerful automated features for efficiency. 
• Ample customization and branding functions. 
• Real-time data and intuitive data visualizations. 

Cons:

• Some features need improvement and take time to understand. 
• Lack of integration options.

G2 Score: 4.8/5

Website: agencyanalytics.com

3.Zoho Analytics

Zoho is a favored platform for B2B tools because of the available user-friendly and robust features. You can quickly create custom reports, charts, and pivot tables using pre-built templates and the vast customization options. There are many self-help online resources if you run into any trouble, and business owners don’t need programming experience for this software. 

Key Features:

• Logo design
• Drag-and-drop editor
• Pre-built templates
• Custom domains
• Embedded analytics

Pricing:

• Custom plans 

Pros:

• Ample data sources, and it’s easy to import data.
• Easy to build reports, pivot tables, etc.
• Many customization options. 

Cons:

• Access control for team collaboration needs improvement. 
• Can’t share reports to cloud storage platforms.

G2 Score: 4.2/5

Website: zoho.com

Top 3 White Label Email Marketing Software

1.MonsterInsights

MonsterInsights is one of the top white label email marketing software for analytics. This platform allows marketers to dig deeper into their lead generation and subscriber analytics. You can create detailed, custom email marketing reports for your clients while using A/B testing to determine which emails work best for their target audience. MonsterInsights also supports integration with many of the best WordPress plugins like Yoast and Woocommerce. 

Key Features:

• User reports
• SEO ranking reports
• eCommerce reports
• Real-time analytics
• Affiliate links and ads tracking
• Google Analytics dashboard
• A/B testing 

Pricing:

• Plus plan is $99.50 p/m
• Pro plan is $199.50 p/m
• Agency plan is $399.50 p/m

Pros:

• The free version is not as limited as other tools. 
• You can leverage real-time analytics. 
• Easy and quick to install and learn to use. 

Cons:

• Only available to WordPress users.
• Limited functions and many technical aspects need improvement. 

G2 Score: 4.5/5

Website: monsterinsights.com

2.Constant Contact

Constant Contact helps businesses and marketers worldwide manage all their client communications. If you need white label software to handle your client’s email marketing campaign, Constant Contact provides a feature-rich solution. You can perform A/B testing to find the perfect content for your client’s audience, deliver detailed email analytics reports, and use countless templates with custom branding.

Key Features:

• SMS marketing
• Event marketing
• Landing page builder
• A/B testing
• Mobile app development
• Social media marketing
• Email marketing templates
• Email reports 

Pricing:

• Core plan is $9.99 p/m
• Plus plan is $45 p/m

Pros:

• Features are intuitive and easy to use. 
• All-in-one white label email marketing software. 
• Best for entry-level email marketing campaigns. 

Cons:

• Customer support can take time. 
• Limited templates and customization options

G2 Score: 4/5

Website: constantcontact.com

3.HubSpot Email Marketing

HubSpot offers valuable tools for businesses, including free email marketing white label software. For advanced functions and the full breadth of features, opt for a paid plan or software bundle. You can add custom branding to email reports and newsletters, create online forms and landing pages for email marketing and use A/B testing to perfect your approach. 

Key Features:

• A/B testing
• Drag-and-drop editor
• Pre-built templates
• Branding 
• Landing page builder
• Online form builder 

Pricing:

• Custom plans and bundles

Pros:

• The best option for individual marketers and small businesses. 
• Ample self-help resources. 
• You can use basic features on the free plan. 

Cons:

• Limited features and functions. 
• For ease of use, you must use HubSpot’s CRM. 

G2 Score: N/A

Website: hubspot.com

Conclusion

White label software makes providing custom tools and platforms easier for agencies and resellers. You can cut down on time and expenses, and you don’t have to develop and test your own software. However, white label software has limited customization options. You can’t access your platform’s code.

The best white label software options in 2024 include SEOReseller, HubSpot Email Marketing, Ucraft, Convrrt, and many more! Use any of these top white label platforms and tools to deliver a branded customer experience and tailored strategies and analytics!

References

That Company: White Label Software

InEvent: White label software: Definition, Benefits, and Types

Side Hustle Nation: Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead

The post White Label Software: 17 Best White Label SaaS and What you Must Know [2024] appeared first on P2P marketing.

However, when it comes to the acquisition of new customers, cold emailing is still one of the best acquisition channels for both retail and tech companies.

An efficient cold emailing campaign can drive growth and have an amazing ROI.

So, what is cold email outreach and why is it so effective? Is it worth investing in cold email software rather than just doing it manually? And which cold email tools are the best?

Today, we’re covering exactly that – what cold email outreach is, why you should invest in cold email software, how to choose the best cold email tools for your needs, and a full review of the best cold email software available on the market today.

Let’s dive right in!

Quick Comparison: Best Cold Email Software

This is a summarized comparison of the top cold email software to use in 2024. Keep reading for the full reviews!

So, What is Cold Emailing?

Cold emailing is an unsolicited email sent to a receiver without prior contact. Usually, companies use it to get in touch with people who could be potentially interested in their products or services.

Cold emails are not necessarily considered spam. Companies who are doing it right target specific audiences that are genuinely interested in what they have to offer. The key to cold emailing is to target the right audience and truly provide value with your email content.

When a company or an individual decides to bombard an audience with irrelevant and unwanted content, this practice is called spamming.

Essentially, cold emailing works as an advertisement that the receiver can opt-out from at any time so they don’t receive similar emails in the future.

Cold emailing can be repetitive work as marketers will have to do endless copying and pasting. That’s where cold email software will come in handy!

9 Best Cold Email Software to Use in 2024

1. SmartReach

SmartReach is a feature-rich solution that offers hyper-personalization, advanced scheduling, omnichannel outreach, reply sentiment analysis, and team-centric features.

SmartReach has built-in tools for email deliverability, like list-cleaning (email validation), gradual daily send increases, and spam test reports.

Reply sentiment analysis prioritizes responses for improved efficiency, and advanced scheduling lets you send emails timed for the recipient’s time zone.

It supports all major email clients, including GSuite, Office365, Outlook, Mailgun, and SendGrid.

Omnichannel outreach means you can use LinkedIn, SMS, WhatsApp, and calls alongside your cold email campaigns.

SmartReach is ideal for teams, with team-level settings, role-based permissions, a shared Team Mailbox for easy collaboration and transparency, 2FA for all team members, SOC-2 Audit Reports, and an agency dashboard to manage multiple clients, etc.

Pros & Cons

Pros:

• Hyper-personalization
• Custom send time for emails
• Reply sentiment analysis for prioritization
• Omnichannel outreach
• Easy-to-use interface
• Workflow automation (if-this-then-that workflows)
• Shared team inbox for easy collaboration & transparency
• Account-based sales
• Dedicated plan for agencies

Cons:

• None (that we could find at least)

Pricing

• Free Trial: 14 Days
• Individual Plans: $24 to $59 per month for 1 user
• Business Plans: $99 to $199 per month for 5 users
• Agency Plans: Custom Pricing
• All plans vary in features, limits, and costs to add on users

Website: smartreach.io

 2. Woodpecker

Woodpecker is the best tool for B2B companies that contact prospective clients via automated personalized emails. Woodpecker is specially designed for cold emails and follow-ups. You can send your cold emails directly from Gmail, Office 365, or Exchange accounts.

It integrates with Zapier, Salesforce, and a wide range of other business tools.

They claim to be one of the most secure software for automated campaigns. Further, it is a great choice for teams who need to collaborate, share lists of contacts, and/or blacklist domains.

Woodpecker offers sophisticated functions that include A/B testing, if-campaigns to move prospects to alternate streams, manual tasks to include non-email actions in the campaign and snippet-based conditions for easy customization and personalization.

One of the benefits of using Woodpecker is that they’re continually improving and updating their software. You can check their roadmap here to see their major updates. 

Woodpecker has also developed a new pricing structure, which allows you to pay the basic price per slot and only pay for the add-on features you actually use.

Add-on features can be turned on and off whenever you want, which means you’re only paying for exactly what you need, when you need it, and no more.

Pros & Cons

Pros:

• User-friendly interface is easy to use and understand
• Set up and contact list integration is fast and convenient
• A/B testing is fully automated and gives meaningful insights
• Reporting for daily/weekly/monthly metrics
• Customer support is always available
• Snippet-based Conditions
• Warm-up feature to maintain sender reputation
• Manual tasks can be included in the campaign for non-email actions
• Strong security measures
• If-campaigns allow for prospects to be directed to a different stream
• Unlimited team members/multiple team members per slot  
• Customizable pricing so you only pay for features you use, when you’re using them

Cons:

• Can be costly for small businesses if multiple slots and add-on are required
• Limited to 7 follow-ups

Pricing

• Free Trial: 14 Days (includes all add-on functions)
• 50 Contact Emails Per Day: $40 – $59 per slot/monthly depending on add-ons selected
• 200 Contact Emails Per Day: $44 – $64 per slot/monthly depending on add-ons selected
• Unlimited Contact Emails Per Day: $49 – $69 per slot/monthly depending on add-ons selected

Website: woodpecker.co

3. Saleshandy

Saleshandy is one of the best cold email software to send personalized cold email campaigns at scale with high email deliverability. 

It allows you to connect unlimited email accounts and execute your outreach campaigns seamlessly by verifying your emails and sending them one by one.

This mimics a human-like sending approach, which helps prevent your emails from landing in your prospect’s spam folder.

Saleshandy also allows you to connect multiple email accounts in a sequence and schedule your sequences based on different time zones and time slots, improving your email deliverability, engagement, and conversions. 

You also get detailed analytics which allows you to check reports on open rate, reply rate, clicks on links, bounce rate, etc., which can help you optimize your sequences and increase your conversion rate.

In addition to its robust suite of features, Saleshandy also offers dedicated support and valuable resources, such as a blog, masterclass, and a community that helps you stay updated on the latest trends and best practices in cold emailing.

Pros & Cons

Pros:

• Connect unlimited email accounts (no additional cost)
• Unlimited team members for collaboration on your cold email campaigns
• A-Z testing to test and optimize your outreach efforts
• Unified Inbox for managing responses from all your prospects in one place
• Unlimited email warm-ups and senders rotation to ensure the highest cold email deliverability
• Spintax & Merge Tags feature for creating hyper-personalized email versions for each recipient
• Free LinkedIn extension to find your prospect’s email addresses

Cons:

• Detailed analytics may overwhelm some users
• Currently no desktop or mobile app functionality

Pricing

• Free Trial: 7-Day
• Outreach Basic: $34/m
• Outreach Pro: $94/m
• Outreach Scale: $179/m
• Custom: Custom Quotation
• Agency: Custom Quotation

Website: saleshandy.com

4. Snov.io

With an easy-to-use interface and powerful features, Snov.io is another popular software designed for cold emailing. Snov.io allows you to automate your email campaigns and save time. You can also download the Snov.io extension for Google Chrome that lets you find someone’s email address on a website.

You can set triggers that will notify you when a person opens your email. Another automated action that you can set is a follow-up email if a user opens your email, but does not reply.

Finally, with the Domain Search Tool, you can find an email address that is attached to a certain domain name.

Pros & Cons

Pros:

• Email Finder
• Easy-to-Use Interface
• Drip Campaigns
• Email Verifier that Validates all Email Addresses

Cons:

• Does not Feature an “Unsubscribe” Link
• Does not show the Most Used Email from Each Contact When Given Multiple Email Accounts

Pricing

• Free Plan: Limited to 150 credits, 100 email recipients
• Starter: $30/m for 1000 credits, 5000 email recipients
• Pro: $75/m for 5000 credits, 10000 email recipients
• Custom: From $999/m (managed services)

Website: snov.io

5. Hunter.io

Hunter.io is a web-based email research and verification tool that helps businesses collect and verify professional email addresses.

The cold email campaign feature of Hunter.io is probably not its strongest suit as it was only recently added to the platform.

However, if you are looking for an all in one solution for your cold outreach efforts, Hunter.io is your best bet.

With Hunter.io you can find emails of your target audience within seconds, verify them, and even discover hard-to-find contact data of your prospects so that you could truly personalize your campaigns and improve the results on your outreach campaigns. 

If you’re operating in the B2B space, Hunter.io is a must-have tool for your next cold outreach campaign.

If you do not require any sophisticated email automation features and are using Gmail, you can also use their campaigns feature, this way you get an all-in-one solution. From finding emails to converting them to customers.

TIP: Whether or not you decide to use Hunter.io, you must check out their chrome extension, as it can do wonders for your business!

Pros & Cons

Pros:

• The emails it provides are 90% of the time accurate.
• Integrates easily with the browser providing simplicity of use.
• No additional costs for team subscription.
• All-in-one solution for cold outreach

Cons:

• Any Mobile App/Functionality is Not Available As Yet.
• Cold Outreach Capabilities are Limited (and you can enjoy it only if you used Gmail so you might need additional tools to enjoy the full email outreach experience)

Pricing

• Free Plan: Limited features
• Starter: $49/m
• Growth: $99/m
• Pro: $199/m
• Enterprise: $399/m

Website: https://hunter.io/

Bonus: Hubspot’s 25 Cold Email Templates: Free & Ready-to-use

6. Reply

Take your sales outreach to a whole new level with Reply. With this dashboard, you can set up an email campaign with follow-ups, and then do split tests to improve your conversion rate.

One of the best things about Reply is its powerful reporting system. This system shows you all the data and indicators for your email campaigns, including delivery, open rates, link clicks, bounced emails, and more.

You can filter certain users from your queue of automated emails depending on their actions. Additionally, it lets you setup personalized email campaigns.

Pros & Cons

Pros:

• A Lot of Features
• Easy Setup and User Friendly
• Powerful Automation Feature
• You can Set up a Campaign and Forget About It
• Collaboration Tool for Email Marketing Teams

Cons:

• High Pricing per Number of Contacts
• It’s Difficult to Organize Lists in the App
• Targeted Toward Advanced Users Who Want to Dive Into the Email Marketing World

Pricing

• Free Trial: 14 Days
• Email Warmup: $29/email account per month
• Email Search Extension: $0 – $99
• Starter: $60/m per user
• Professional: $90/m per user
• Custom: Custom Pricing

Website: reply.io

7. UpLead

If you’ve been looking for a powerful and reliable B2B sales intelligence platform, only to be disappointed with leads that go nowhere, you need to try UpLead.

UpLead’s database includes over 54 million B2B contacts for you to browse through, allowing you to quickly connect with highly qualified leads. You can also use the data to update and enrich an existing lead database, find leads according to the CRM they use, and verify their contact information in real-time. That way, you can spend more time selling to prospects, and less time looking for them.

And, unlike multiple other lead generation tools, UpLead gives you a 95% data accuracy guarantee, so you know you’re not contacting leads with old information that will get you nowhere.

Pros & Cons

Pros:

• Lighting-fast
• Very easy to use
• 95% data accuracy guarantee
• Bulk searching capabilities
• Intuitive and vibrant customer profiles
• Email verification

Cons:

• Not ideal for just one or two emails per month
• Doesn’t have a mobile app

Pricing

• Free Trial: 5 credits
• Essentials: $99/m for 170 credits
• Plus: $199/m for 400 credits
• Professional: $399/m for 1000 credits

Website: uplead.com

8. AutoKlose

With AutoKlose, you can find, target, and nurture your prospects hassle free because it automates all of your email tasks. AutoKlose comes with some amazing features, such as drip email campaigns, lead generation, and CRM integration. You can also send a large number of emails at once.

Further, you can turn your cold emails into warm communications using their follow-up option. Based on your interactions with emails, the tool sorts your contacts into warm and cold folders. You can integrate AutoKlose with different email platforms and Salesforce.

Pros & Cons

Pros:

• Contact Import and Export
• Lead Database Integration
• Contact Discovery
• Minimalist Interface

Cons:

• Not User-Friendly

Pricing

• Free Trial: 14 Days
• Auto Kloser: $59.99/m per user
• Advanced Kloser: $69.99/m per user
• Accelerated Kloser: $99.99/m per user
• Various add-ons and extras available

Website: https://autoklose.com/

9. Outreach

Outreach is an all-in-one platform that makes your sales team’s work more efficient. It is one of the most useful software for salesmen since it allows you to not only send cold emails, but to also make calls to other regions and countries.

Additionally, they have an SMS integration feature that lets you reach your potential customers via phone. It also provides you some additional info about your prospects that allows you to send more personalized emails. While Outreach offers you a wide range of features, they also have the highest cost.

Pros & Cons

Pros:

• Great Chat Support
• Many Different Integrations
• Many Useful Features, Including Calls to Different Countries

Cons:

• Long Wait Time for Bulk Emails
• The Integration with Gmail and Salesforce Could be Better

Pricing

• Pricing: Quote on request

Website: Outreach.io

Why Invest in Cold Email Software?

Using good cold email software allows you to streamline and scale your cold email campaigns in all the ways that matter most. 

From sending personalized emails to cold prospects and automatic follow-ups when people don’t respond to triggered email sequences to keep people engaged and keeping track of your results, a good cold email software will help you manage and track your email campaigns easily and at scale. 

Cold email software also makes your cold outreach more effective and more cost-effective. 

Let’s take a look at some of the key benefits of cold email software: 

• Automation boosts productivity for cold outreach: Using the right tools drastically improves productivity because you can automate manual tasks. Taking care of the menial, time-intensive work frees you up to focus on more important things and allows you to scale your efforts without losing control of the program or needing to employ more people.  
• Cold email software is designed to carry out all the key steps: Having software in place that has the functionality to do everything needed helps you take care of all the different aspects of cold outreach, including things that often get overlooked, like list cleaning and contact pruning.
• Low start-up costs: Cold email software is generally designed to start small and grow your cold outreach efforts, which means that you can start off with a simple set-up that doesn’t cost too much. Cold email software prices range from free plans to very expensive paid plans for large-scale outreach, but you only need to pay for what you need, and you can upgrade as your needs grow. 
• Scalability and continually increasing ROI: Cold email is one of the very best channels when it comes to customer acquisition. Done right, the ROI can be as high as $44 for every $1 spent. And if you can maintain good delivery rates and response rates, your profits improve as you scale your outreach. 

Take a look at the table below to see how scaling your efforts can boost your profits:

The table above assumes response rates of between 2% and 10%, which is a ballpark average for good cold emails (some campaigns may be much higher, depending on the industry) with decent delivery rates. 

However, deliverability and response rates vary widely, and using the right cold email software is essential to achieve consistently good results. 

How to Choose the Best Cold Email Software

Here are 7 key factors to consider when you’re evaluating different cold email software:

1.Ease of Setup and Use

Consider how easily you can set it up and connect it to your existing email account and the other tools in your tech stack, like your CRM, and if you can add multiple email accounts and use different ESPs.

2.Automation and Scheduling

Scheduling and automation are at the core of all good cold outreach campaigns, so make sure the solution you choose has robust features for:

• Automated follow-ups
• Selecting the inbox to be used
• Scheduling send times according to recipient timezones,
• Remove or add email contacts
• A/B testing to measure results when different variables are changed

3.Sender Reputation and Email Deliverability

Deliverability is everything when it comes to effective cold outreach. Good cold email software includes features to boost deliverability and build good sender reputation, such as:

• Email warmup sequences
• Variable send volumes
• Sender email account rotation
• Custom domain checking and tracking
• Configuration checks to make sure you’re correctly configured for good sender reputation
• Prospect verification tools to verify email addresses and reduce bounce rates
• Opt-out and unsubcribe features

4.Email Personalization

Cold emailing is much more effective when you use advanced personalization to connect with the recipient.

Good cold email software will allow you to add personalization to the subject line, preview text, and the body of the email. Personalization should be as detailed as possible and should include things like customizable CTAs.

5.Tracking, Reporting and Analytics

Tracking, reporting, and analytics are essential for success. These are the details and insights you need to make informed decisions and optimize your campaigns to improve performance. 

Your cold email software must be able to track your campaigns and report on open rates, click-through rates, reply rates, bounce rates, and the number of unsubscribes.

Notifications should be real-time, and you can generate reports whenever needed. Reports should also be customizable and offer robust filtering options so you can really drill down into your data for fine-grained insights on all aspects of your cold outreach.

6.Unified Reply Management

As you will often be managing multiple campaigns across multiple email accounts, the cold email software should allow you to manage all conversations from a unified dashboard.

This will enable you to stay on top of all your replies from one place without wasting time switching between platforms and give you an overview of your efforts as a whole so you can manage your campaigns more effectively.

7.Flexible, Scalable Pricing

It never makes sense to pay for more than you need right now. Look for cold email software that offers packages that will allow you to upgrade gradually as your needs increase rather than paying for a solution you must grow into before it becomes cost-effective.

Here you need to balance capabilities with your goals and choose an option that can handle your campaigns at scale when required but that will still be cost-effective until you get there.

Look for tools that allow multiple or unlimited inboxes and charge based on the number of prospects rather than users/seats. 

9 Cold Emailing Best Practices

When it comes to running successful cold email campaigns, choosing the right software to use is vital. That said, even with the best software you won’t achieve great results unless you follow cold email best practices too.

Here are some of the most important best practices for cold emailing:

1. Build a good quality contact list of relevant, verified email addresses. Every email you send to the wrong person is a waste of resources and a wasted opportunity. Make sure that your contacts are relevant and current.
2. Prune and update your mailing list often, and remove any outdated or inactive email addresses. If they were active in the past but are recently unresponsive, you can segment those addresses for a separate retargeting campaign.
3. Use a separate domain for your cold email campaigns, and make sure you warm it up properly before you start using it. Tools like Woodpecker can help you automate this process, and ensure high deliverability rates.
4. Spend some time creating great subject lines that are optimized for both delivery and increased open rates. Avoid spam words that might push your emails to the spam or junk folders, while hooking the recipient’s interest with attention-grabbing wording.  
5. Personalize and customize your cold emails as much as possible. Customizations as simple as using the recipient’s name instead of a generic greeting can have a huge impact on open rates.
6. Always include an ‘unsubscribe’ option in your cold emails. This factors into your email reputation, and deliverability.
7. Time your cold emails appropriately. Most cold email software will help you schedule your campaigns to go out at the optimal time to increase your open and click-through rates.
8. Use A/B split testing to determine which emails are the most effective. You can choose any element to split test, such as different subject lines, CTAs, times, etc. Test and re-test until you find the winning combination.
9. Track and measure your cold emailing campaigns to see how effective they are, the ROI you’re achieving, and where you can optimize the campaign to get the most out of it.

The best practices above, combined with the right cold email software, will set you up for success.

For more tips on how to run a good cold email marketing campaign, check out this video by Patrick Dang:

Cold Emailing Benchmarks: How to Measure Your Cold Email Performance

Like all marketing campaigns, you need to carefully monitor and measure your campaigns to make sure you’re achieving real results and good ROI.

There are many different metrics you can use for cold emailing, depending on your unique campaign’s objectives, but there are three key metrics that every cold email campaign must track:

1. Open Rate (OR): The percentage of emails that are opened (for specific segments, and the campaign as a whole.
2. Click Through Rate (CTR): The percentage of clicks on a link within the email, compared to the total number of views for the page the link goes to.
3. Response Rate (RR): The percentage of direct responses to your cold emails.

Tracking these metrics will help you identify and fix any issues, for example, a subject line with a very low open rate needs to be changed, and give you a pretty clear picture of how your cold emails are performing.

Your bounce rate, unsubscribe rate, and conversion rate are also important cold email metrics to track, which will provide additional information on how effective your campaign is.

So, how do you know if you’re performing well?

It’s useful to compare your performance to industry benchmarks for cold email campaigns to get an idea of how your campaign is doing.

Here are some cold email benchmarks for 2024:

• The average cold email open rate is 44%
• The average cold email click-through rate is 3.67%
• The average cold email response rate is 7% (without advanced personalizations)

6 Bonus Tools to Help You With Your Cold Email Outreach

1. SmartWriter AI

Personalization is essential for successful cold emailing, it influences open rates and click-through rates, and personalized emails have higher conversion rates too. SmarWriter AI is a tool for creating highly personalized emails, without spending hours researching the recipient.

The tool automatically generates email copy, and even whole sequences of emails, that are tailored for your prospect, based on their data from LinkedIn, and 40+ other sources like podcasts, blog articles, and interviews.   

SmartWriter AI can also help you find email contacts on LinkedIn, connect with prospects via LinkedIn, and write email copy, customized ice-breakers, backlink propositions, and personalized sales pitches.

Using AI to do the legwork cuts out a huge amount of manual research and will save you hours and hours every week!

2. MailerCheck

MailerCheck is a comprehensive email verification and deliverability testing tool. You can use it to verify email addresses and identify invalid or risky email addresses, so you can keep your mailing lists clean.

MailerCheck offers several features for testing and analyzing your email deliverability, where your emails are landing, blocklist activity and domain health, and the quality of your email content.

All these features are important for achieving and maintaining high deliverability and improving your open rates (and ROI). The reports it generates provide actionable insights so you can optimize your cold emailing to achieve the best results.   

3. Zapier

Zapier is an automation platform that supports the integration of over 5000 apps so that you can link the processes that you manage in separate software tools. You can then automate the tasks you don’t want to do manually.

For cold emailing, Zapier integrates your cold email software with any other tools you’re using, like Slack or your CRM, so you can automate boring, repetitive, and time-consuming tasks.

Useful things like getting a notification in Slack when someone replies to your cold email or your CRM automatically updating after someone takes a specific action, will streamline your cold email campaigns and save you a huge amount of time.

Zapier requires no coding and offers a free plan so you can use it and see what it will do for you, without any cost or commitment.

4. RocketReach

RocketReach is a great tool for finding contacts, with a searchable, global database of 700 million professionals that is updated in real-time.

You can use it to find the perfect prospects and access their current contact information. You can search using dozens of criteria to filter your results and find personal and professional email addresses, and direct telephone numbers for your prospects.  

RocketReach also offers a browser extension, bulk look-ups, API, and a feature to send emails directly from within their platform.

Using RocketReach will save you a huge amount of time and show you prospects you may never have found on your own.

5. ChatGPT

ChatGPT can be a very useful tool for cold email copywriting. With the right prompts, it can write great email copy, subject lines, preview text, and follow-up email sequences. It can also create variations of the same email in different tones and styles.

The copy ChatGPT produces will need some careful editing and fine-tuning but it works well for first drafts, and it can give you a ton of content to work with very quickly.

ChatGPT can also function as quite an advanced editing tool to check your emails for spelling, grammar, and tonal issues. It can even suggest edits and additions to improve the clarity and delivery of your emails.

You will need to read, edit and fine-tune everything you use AI to generate but it takes a lot of the legwork out of your writing process and will save you loads of time, and quite possibly improve your own writing in the process.

6. Reply’s Subject Line Generator

Writing subject lines for cold email campaigns can be a surprisingly difficult and time-consuming task.

Reply’s Cold Email Subject Line Generator is a very useful tool that can generate dozens of personalized subject lines for your campaigns.

It is free and very easy to use. All you need to do is input a few parameters, like a keyword and the type of subject line you want, and it will generate dozens of options, that you can copy and paste, or export as a CSV file. It really is that simple!

Conclusion

Email marketing is one of the most important channels for lead generation.

Combine your experience with useful cold email software listed above and you’ll achieve success in your campaigns.

These software allow you to make your work easier and faster. Evaluate and select the tool that suits your needs and available resources.

The post 9 Best Cold Email Software to Launch Successful Campaigns in 2024 (Full Review) appeared first on P2P marketing.

In many ways, SMS marketing and blasting texts is the holy grail of direct-to-consumer communication.

Consumers view it positively, and 82% open every text they receive. It is a direct line from you to them, in real time, the CTR is unparalleled and the costs are minimal. 

So, how do you do SMS marketing and text blasting right? What goes into a successful campaign? And which tools are the best blasting SMS tools to use?

Today, we’re covering just that: what SMS blasting is, the benefits, how to grow your SMS list, how to run a successful SMS campaign, and a quick review of the best blasting SMS software tools to use. 

Let’s dive right in!

Quick Comparison – 11 Best SMS Blasting Software Tools

What is an SMS or Text Blast?

A Short Message Service (SMS) blast is a short text message sent to a group of receivers at the same time. The group can be as large or small as needed, from a handful of people to thousands of people.

In marketing, SMS blasting is usually used to alert people of an upcoming sale or promotional offer. However, text blasts can be used for any communication that needs to be direct, immediate and short.

In addition to promotions, Text blasts are often used for things like sending customers a discount coupon code, reminding clients of upcoming appointments or sending out important notifications to members or staff.

Text blasts form a crucial part of SMS marketing, which is one of the simplest and most successful marketing channels available to businesses of all sizes, in all industries. 

Take a look at this video by Learn with Shopify for some great blasting text strategies:

Why Use Blasting SMS Marketing? The Benefits of Text Blasting

SMS blasting and SMS marketing as a whole are often overlooked, in favor of more modern channels like social media. 

However, there are some major benefits to using SMS for your marketing communication.

Let’s take a look at the most important ones: 

1.SMS Open Rates Are High

If you think email open rates are high (18%), think again. The average open rate for SMS marketing campaigns is 98%, which completely blows email marketing campaigns out of the park. SMS campaigns also cost considerably less, which means they provide a great return on investment (ROI).  

While 90% of consumers read an SMS within 3 minutes of receiving it, 45% of emails are sent to the spam folder. SMS open rates aren’t higher than only emails. SMS Comparison confirms that consumers are more likely to open texts over any other messaging medium. 

2.Immediate and Direct Marketing Channel

As almost 5 million people own mobile phones worldwide and 82% of consumers open every text they receive, blasting text marketing is a direct way to communicate with your customers. 46% of people spend 5-6 hours on their phones daily, proving that using blasting texts as a marketing channel is worth the time and investment.

Plus, 80% of Americans have to check their phones first thing in the morning. All these statistics boil down to one thing: if your business uses blasting text marketing, your consumers will undoubtedly see your marketing material. And not only will they eventually see your material, but the interaction will be immediate and highly accessible.  

3.Mobile-friendly Marketing Method

By using SMS marketing and text blasts, you’re tapping directly into all the benefits of mobile marking. More and more consumers want businesses to communicate with them directly, through mobile-friendly methods, and an SMS blast service is a great way to do just that.

Among app notifications, email marketing, and direct mail, 48% of consumers prefer SMS communication. The same report confirms that 83% of US teens prefer text communication more than ANY kind of communication, including social media.

But here’s the thing, why do consumers prefer SMS marketing so much more than other marketing mediums? It’s simply because consumers are always on their phones, and they want mobile-friendly marketing efforts to accommodate that. 

4.Cost-effective Marketing Channel

Using an SMS blast service the most it may cost to run an SMS marketing campaign is around $500 per month. And that’s assuming you’ve chosen a plan with all the bells and whistles.

However, for an email marketing campaign, your costs can quickly reach twice that at around $1000 per month. 

SMS marketing is also a lot cheaper than social media marketing. The industry average for the cost of social media marketing ranges from around $4000 to $7000 per month.

Essentially, your businesses can save a lot of money by using an SMS blast service for your SMS marketing and text blasts, and it may be much easier to reach your desired ROI. 

How to Grow Your SMS List – 10 Tips to Gain New Subscribers

If you want your SMS marketing campaign to generate profit, grow your SMS list constantly.

At first, this might be a hassle, and you’ll find mediums that don’t work for you and some that do. To give you a head start, here some tips to grow your SMS list:

1. Use an incentive your consumers can’t decline: To optimize your SMS blasting list, offer your audience an irresistible reward for joining. You can do this through discounts, freebies, or coupons. Your reward must be something valuable to your audience for them to act on it. 
2. Add an SMS sign-up option on your checkout page: Catch your audience right before they check out through an SMS opt-in feature on your checkout page. Include information about what customers can expect from signing up to your SMS list and reassure them that they won’t be spammed and their data will be secure. 
3. Promote your SMS list on your landing pages: Use popups, slide-ins, or footer ads to promote your SMS list. 
4. Use loyalty and referral programs: Loyalty programs and referral programs are a great way to engage your customers, again new leads and get relevant people onto your SMS list. Offer incentives to customers for their referrals and repeat purchases when they sign-up for the SMS list and refer a friend. 
5. Promote your SMS list through live events (online and offline): Hosting live events and promoting your SMS list at the same time is a great way to engage your customers, network and capture qualified contacts for your SMS list. In a B2B context, webinars are hugely popular and highly effective.
6. Add an SMS list opt-in to all your existing marketing channels: Promote your SMS list on every active marketing channel you use and provide an easy way to opt-in. Remember to highlight the benefits/rewards of opting-in and what the immediate incentive or reward is. 
7. Create urgency around your CTA: People are more likely to act on an offer when there’s urgency around it. Offer the first 10 or 20 people an exclusive offer for joining your SMS list, or use a countdown timer to encourage people to act immediately. 
8. Run a challenge or contest: Whether you host a social media contest or run a contest through your website, it’s a fantastic way to gain leads for your SMS list. Incorporate urgency and an irresistible incentive in your contest.
9. Target existing customers in person: Hand out flyers or have an ‘entry box’ for new sign-ups in your brick and mortar locations. 
10. Segment your audience and add personalization: Segment your audience based on their preferences and use personalized marketing methods for each group in terms of the incentives offered and the ways in which you reach them to sign-up for your SMS list. 

7 Steps to Launch a Successful Text Blasting Campaign

Like any marketing campaign, an SMS blasting campaign needs to be carefully planned and executed to be effective. Luckily, SMS campaigns are some of the easiest to plan and manage! 

Here are 7 steps to take for a successful text blasting campaign that reaches the right people, at the right time, and drives high conversion rates:

1.Define Your Business Objective

Before launching your text blasting campaign, you need to be clear about your business’s aim. Starting with this makes it easier to direct your text blasting campaign, identify your ideal buyers and brainstorm a CTA.

For starters, choose one primary objective you want to achieve from your text blasting campaign. For example, multiplying your sales, raising brand awareness, or securing loyal consumers. 

When choosing your goal, ensure it’s SMART (Specific, Measurable, Achievable, Realistic, and Time-bound). Communicate your goals to your entire team, so you are all working in the same direction.  

2.Establish Your Audience

Be clear about the type of consumer you’re hoping to add to your SMS list. Be specific about this to determine which marketing methods to use.

If you have various ideal buyers in mind, segment your audience and use the appropriate marketing methods for each group.

Establishing your audience will be simple through understanding them. Use surveys and quizzes to broaden your understanding of what your consumers want from your business. 

This will help you establish your audience and increase customer appreciation too.

3.Choose the Best SMS Marketing Software for Your Business

After establishing your audience, you need to choose the SMS marketing software (aka your SMS blaster) for your text blasting campaign.

Choosing the best SMS marketing software can be tricky, so refer to our list above on how to evaluate SMS marketing software for your business.

4.Create an Encouraging CTA

Brainstorm an exciting CTA that’s ought to persuade your audience to join your SMS list. Your CTA should be clear, concise, and engaging.

Use bold, large text as your CTA and place it on a visible section of your website. You can also promote your CTA through social media. 

5.Create Short but Sweet Text Messages

For the text message content for your text blasting campaign, ensure your content is flawless. If content writing is not your area of expertise, you can hire freelance content writers to get this done for you. 

If you decide to curate your own text messages, ensure they are concise and to the point. Your text messages must also be captivating and include a clear CTA. To get through to your audience, you can include slang words and emojis too.

6.Develop a Schedule for Sending Text Messages

The time you send your text messages is vital as you need your recipients to see them. Send messages before 9 am and after 9 pm, as most consumers don’t work during those times.

Run a few tests from your SMS blaster tool to determine the best time to send your text messages. 

7.Track and Analyze your SMS Marketing

Tracking and analyzing your text blasting campaign is essential to ensure you’re accomplishing your aim. Track vital metrics to determine whether you need to ramp up your marketing efforts or if you’re on the right track. 

Here are a Few Metrics to Track for a Text Blasting Campaign:

• Subscriber growth rate: This is how many subscribers you’re gaining for your SMS list. Track this rate weekly and identify which marketing efforts are accelerating your subscriber growth rate. 
• Subscriber churn rate: This rate describes how many subscribers are opting out of your text blasting campaign. You should keep your churn rate below 2%-3%.
• Redemption rate: This metric is how many consumers redeem your offers. If this rate is low, consider changing your incentive. 
• Cost per redeeming rate: How much does it cost per customer that redeems your offers? Determining this will help you reveal your profitability.  
• CTR: Your CTR describes how many consumers click on the link in your text messages to get to your desired action. 
• Conversion rate: Your conversion rate is how many consumers not only click on your text message but complete your desire action. 

How We Evaluated the Best Text Blasting Services & How to Choose the Best One For Your Needs

When it comes to text blast apps and services, there are many, many options to choose from!

It can be challenging to extract which are the best, so to make it easier, we have reviewed dozens of options and selected the best ones to feature here.

We chose them based on: 

• Features 
• Integrations
• Pricing and value-for-money
• User-friendliness 
• Reviews and ratings from real-life users 
• Our own experience using the software
• Level of support offered by the provider
• Scalability 

All the SMS blasting tools we have featured here are great options. So, how do you select the best one for your unique needs?

Here are some tips to help you make the best choice:

How to Pick the Best Text Blast Services for Your Needs

Most SMS marketing software offers month-to-month subscriptions, but you’re still committing to one software and it is important to choose the best option for your unique needs. 

When you’re looking for the best text blast service for your needs, consider the following when you’re evaluating and comparing tools:

1. Usability: How simple and straight forward it it to use the software? Is the interface intuitive? Most SMS sending tools are pretty simple and straightforward to use but they’re not all made equal!
2. Integrations: Can the SMS software integrate with the other tools in your stack, such as your CRM, email sending tools, calendars and planning tools?  
3. Customer support: Ideally, customer service should be quick, knowledgeable and available 24/7, or at least available during working hours in your time zone.  
4. How easy it is for consumers to sign-up? A good SMS marketing tool will have sign-up solutions that are quick and easy for your subscribers, and also gather enough demographic information to be able to accurately segment your list. 
5. Tracking and reporting: Accurate tracking and easy to view and understand reports are critical for campaign success. You should view your performance clearly, and ideally, your SMS software should have real-time analytics to show the impact of your text message blast.
6. Data security: Through SMS marketing, you will collect sensitive personal and contact information from your consumers. The SMS platform you choose must support PCI 1 level security, which is the same security for processing credit card payments. Conduct a security audit of your own to ensure the SMS platform has sufficient data security. 
7. Fit for your industry and niche: Check the vendor’s portfolio to see if others in your industry and niche, with similar needs to yours, are using the software. 
8. Scalability: Ensure that the SMS software you choose has the capability to scale and grow with your needs (and that it will still be affordable at higher send volumes than you need right now) the best text blast service is one you can grow with over time.  

11 Best Text Blasting Software

You that know how to launch a blasting text campaign and how to choose the best SMS blasting software for your SMS marketing campaigns, let’s review the best text blast services and the top SMS blasting tools to use:

1.MobileMonkey

MobileMonkey is all about dynamic, engaging mobile chatbots and helps agencies, in-house marketers, brands, and influencers develop successful blasting SMS campaigns.

In addition to text message blasts, this SMS software allows you to market through Facebook Messenger, Instagram, web chat, SMS blast, omnichat, and Agency. 

MobileMonkey integrates with Zapier, allowing you to connect it to thousands of other apps and programs. 

B2C businesses can use MobileMonkey’s advanced SMBots to provide their consumers with 24/7, live support. And the Instagram features enable automatic responses to customer queries and tools that reward users for interacting with your brand.

Plus, MobileMonkey’s own chatbot-OmniChat offers a multi-platform chatbot builder, instant communication, and a unified chat inbox to handle all communications relating to your SMS blast.

Integrations

• Zapier
• Live chat
• Google Sheets 
• Webhooks

Pricing:

• Custom pricing

Website: mobilemonkey.com

2.SimpleTexting

SimpleTexting is an SMS marketing tool that offers an intuitive dashboard with everything you need right at your fingertips.

You can send personalized blasting texts/SMS blasts with pictures and other media forms.

SimpleTexting offers two-way conversations, to communicate in real-time with your leads and customers. 

Businesses can also track CTR’s, subscriber rates, and delivery rates. SimpleTexting also allows you to segment consumers, schedule texts, and create autoresponders.

You can also create automated birthday messages, recurring campaigns, extended texts, and tiny links. Many popular brands like Starbucks, SAMSUNG, and Lego have all used SimpleTexting. 

Integrations:

• Zapier
• Mailchimp
• Hubspot
• Salesforce
• SMS API
• Shopify
• Instagram
• Slack
• Pipedrive
• And many, many more

Pricing:

• Free Trial: 14 Days
• Fixed Plans: From $29/month
• Custom Plans: (more than 50 000 credits p/m)

Website: simpletexting.com

3.ClickSend

As an SMS marketing software ideal for experienced marketers, ClickSend offers robust features for blasting SMS campaigns.

Users enjoy real-time tracking with the ability to send 4800 messages per minute and draft text messages for up to 1224 characters. You can send customized messages to any country, and ClickSend handles all your opt-outs.

ClickSend offers 24/7 customer support, and you can set reminders and schedule automated text messages too. You can also add security features like 2-step verification and one-time passwords. 

Integrations:

• Zapier
• Slack
• Salesforce
• IFTTT
• Shopify
• Zoho
• Xero
• Gmail
• Freshbooks
• Facebook
• Whatsapp
• Instagram
• Twitter
• And more!

Pricing:

• From $$0.0234 per SMS

Website: clicksend.com

4.TextMagic

TextMagic allows brands to send texts online, convert texts to emails and schedule messages.

It’s also possible to manage your opt-outs, use SMS templates, personalize text messages and create SMS surveys.

You can export valuable data too, like your CTR rates, conversion rates, and delivery rates.

This SMS marketing software has worked with clients of all kinds like QiQ, MaidPro, SDL, and Fylde Property. TextMagic also has two-factor authentication and a carrier lookup function for your text blasting campaign. 

Integrations:

• Mailchimp
• Zapier

Pricing:

• From $0.040 per MMS, text, and lookup

Website: textmagic.com 

5.EZ Texting

Blast SMS marketing couldn’t be easier with EZ Texting. With a long list of integrations, businesses of all sizes rely on this tool for results-driven SMS marketing.

You can add or upload contacts and create customer segmentations for targeted marketing. 

EZ Text allows businesses to set notifications to stay ahead of customer communications, and you can set reminders to keep buyers engaged.

You can seamlessly track and measure your analytics, and leverage real-time data to respond to questions as they occur. 

Integrations:

• HubSpot
• ConstantContact
• Shuttershock
• MailChimp
• Shippo
• BigCommerce
• Keap
• Magneto
• Google Ads 
• Aweber 

Pricing:

• Launch: From $25 /month
• Boost: From $75 /month
• Scale: From $125 /month
• Enterprise: From $3000 /month

Website: eztexting.com

6.Textedly

 Textedly allows businesses to send between 10 and 10,000 SMSs at once! Businesses using this platform have achieved impressive results.

Textedly has increased its open rates by a whopping 98%. You can use this platform for text-blasting marketing for retail stores, schools, restaurants, and many more businesses. 

With this tool, you can create custom SMS opt-in web forms, and conversation triggers and use text keywords.

With Textedly, businesses don’t need much more. What’s even better about this platform is they offer FREE incoming messages and unlimited subscribers.

The analytics are super comprehensive too, for accurate tracking. 

Integrations:

• Slack
• Salesforce
• Zapier
• MailChimp
• Pipedrive
• Shopify
• Google Sheets
• Zoho CRM
• Twitter
• Constant Contact

Pricing:

• Free Trial: 14 Days
• Bronze: $24 /month
• Plus: $39 /month
• Enterprise: $50 /month

Website: textedly.com

7.Podium

Podium is an SMS marketing tool for local businesses.

The purpose of this platform is to guide businesses to deliver improved customer experiences and boost buyer engagement.

You can start your blasting text campaign with prebuilt templates and customize it to your brand.

Configuring Podium is quick and easy, and using it is easier! You can target specific customer segments, create opt-in forms and receive real-time notifications.

Podium also provides functions for digital payments, text-to-pay, and website chat. 

Integrations:

• CCC
• Adam Systems
• Airtable
• Caldenly
• BigCommerce
• Clio
• DealerVault
• Dentrix
• Eaglesoft
• FieldEdge
• HubSpot 

Pricing:

• Free Trial: 14 Days 
• Essentials: $289 /month 
• Standard: $449 /month 
• Professional: $649 /month 

Website: podium.com

8.JookSMS

JookSMS knows how vital sound SMS marketing campaigns are today.

In turn, this platform has a valuable range of services to handle all your text blasting strategy requirements. You can send promos, alerts and notifications, and configure two-step authentication.

Handling mobile payments is typically challenging, but fortunately you have JookSMS.

Users can improve their missed payment collections and billings while ensuring they’re customers are engaged and reminded of them.

Integrations:

• Undisclosed 

Pricing:

• Prepaid: From $0.026 per SMS
• Basic: $25 /month
• Gold: $50 /month

Website: jooksms.com

9.SlickText

Configuring Podium is quick and easy, and using it is easier! You can target specific customer segments, create opt-in forms and receive real-time notifications. Podium also provides functions for digital payments, text-to-pay, and website chat. 

Businesses love using SlickText because it’s super easy to configure and use. You don’t have to worry about complex, time-consuming onboarding and a clunky interface.

As industry experts, SlickText delivers optimized features and functions, putting your customer at the center of your campaign. 

Integrations:

• MailChimp
• Zapier
• HubSpot
• ActiveCampaign
• ClickFunnels
• Google Sheets
• Facebook Lead Ads 

Pricing:

• Free Trial: 14 Days
• Basic:$29 /month
• The Set Up: $49 /month
• The Lil Bro: $79/ month
• The Big Bro: $139/ month
• The Boss: $189/ month
• The Albatross: $350 /month
• The Whale: $750 /month
• The Monstoro: $1250 /month
• Enterprise: Custom Quote 

Website: slicktext.com

10.Brevo

Brevo is one of the most popular solutions for blast text marketing.

This platform will help you pick the best tools to achieve your customer engagement goals. Through powerful AI automation, you can focus on the tasks that matter.

To ramp up their value, Brevo offers 24/7 customer support. And if you need a tool offering more than just blast text marketing, Brevo offers features for email marketing, CRM and web chat. 

Integrations:

• Shopify
• Stripe
• Magneto
• Gleam
• ThriveLeads
• Zoho
• MailPoet
• Facebook
• PayPal
• Wix 
• Eventbrite 

Pricing:

• Free Forever
• Starter: From $25 /month
• Business: From $65 /month
• Enterprise: From $1000 /month

Website: brevo.com

11.ActiveCampaign

While ActiveCampaign is more widely known for email marketing, they provide specialized SMS marketing features too.

However, you only get SMS marketing in the Plus, Professional, and Enterprise plans. You have loads of different prebuilt SMS templates, like new subscriptions, events, and reminder texts. 

Like many other top blast text marketing platforms, ActiveCampaign has automated functions.

This means you can skip the tedious tasks and optimize your blast text campaign for the best results.

Your automated workflows will send customers’ follow-ups and route text messages to the right agents.

Integrations:

• Facebook
• WordPress
• WooCommerce
• Shopify
• Salesforce
• Unbounce
• Supermetrics
• 4screens 

Pricing:

• Lite: $39 /month
• Plus: $70 /month
• Professional: $187 /month
• Enterprise: Custom Quote 

Website: activecampaign.com

Final Thoughts on Text Blasting SMS Marketing 

Blasting SMS marketing is a fantastic medium to communicate with your consumers.

Not only do consumers want brands to message them more, but texts have higher open rates than emails. And most people check every single one of their texts! 

Choosing the best SMS marketing software for your text blasting campaign and growing your SMS list is effortless through this guide.

You have all the information to launch a victorious text blasting campaign and 4 of the best SMS marketing software to pick from. 

References

Techjury: 35+ Must-Know SMS Marketing Statistics

Campaign Monitor: Ultimate Email Marketing Benchmarks: By Industry and Day

G2: 45 SMS Marketing Statistics Your Customers Wish You Knew

VentureBeat: Why businesses can’t ignore SMS (Hint: 90% of people read a text message within the first 3 minutes)

Spam Laws: Spam Statistics and Facts

SMS Comparison: SMS Marketing Statistics for USA Businesses

Bankmycell: Mobile User Statistics: Discover the Number of Phones in The World & Smartphone Penetration by Country or Region

Statista: How Much Time on Average Do You Spend on Your Phone on a Daily Basis?

Reviews.org: Cell Phone Behavior: How Obsessed Are We?

FinancesOnline: 48 SMS Marketing Statistics You Must See: Market Share Analysis & Data

BuildFire: Absolutely Everything You Need to Know About SMS Marketing

WebFX: How Much Does Email Marketing Cost?

The Content Factory: How Much Does Social Media Marketing Cost?

The post Blasting Text: The Easy Guide to Launching Successful SMS Campaigns [2024 Update] appeared first on P2P marketing.

But combating this using a non-intrusive method like popups can be challenging.

That’s why push notification services are what we’re going to discuss today.

We can use push notifications for various purposes. Around 83% of businesses use push notifications for announcing new promotions, while almost 17% use these notifications to welcome new subscribers. As push notifications have a higher deliverability rate than email by 50% and a higher click rate (7%), it’s no surprise why businesses use them.

Ready to learn about the benefits of push notifications, how to choose the top push notification service for your business, and the best push notification services in 2024? Let’s dive into this! 

Quick Comparison: Top Push Notification Services in 2024

Here’s a concise review of the best push notification services and the pricing, integrations and P2P rating for each.

For more details, we have comprehensive review further down.