But what encompasses online marketing for law firms? How does it differ from traditional marketing tactics?

And how can embracing digital avenues pave the way for legal practices to thrive in an increasingly competitive and digital-first environment?

This comprehensive guide delves into the nuances of digital marketing within the legal sector.

From understanding the basics to leveraging advanced tactics for client acquisition and retention, we unpack the pivotal role online marketing plays for attorneys and law firms. We also provide a practical, step-by-step approach to generating more leads.

Ready to navigate the digital landscape of legal marketing?

Let’s get started!

What Is Digital Marketing in the Legal Space?

In the ever-evolving landscape of professional services, digital marketing for law firms is crucial.

These strategies are used to reach and engage potential clients in a space where traditional methods are fast becoming supplementary.

Understanding digital marketing in the legal domain involves recognizing its components, its unique challenges, and the enormous opportunities it presents.

Key Elements of Online Marketing for Law Firms

Digital marketing for law firms encompasses several strategies and tools, each tailored to meet the nuanced needs of legal professionals in connecting with their audience. These include:

• Law Firm Websites: Serving as a digital front office, a law firm’s website not only imparts critical information but also shapes the first impression of the firm’s credibility and professionalism. With 94% of law firms now maintaining a website, this is no longer an optional tool but a cornerstone of legal marketing.
• SEO for Law Firms: The best SEO for law firms ensures that their services appear prominently in search engine results, making them easily discoverable by potential clients actively seeking legal assistance. This strategy is vital for driving organic traffic and establishing online authority.
• Law Firm Social Media: Engaging with clients via social media platforms is another significant aspect. It’s not just about presence but also about cultivating a brand. What’s more, it’s used to disseminate valuable content and engage in conversations that enhance trust and visibility.
• Content Marketing: Providing insightful, relevant content—from blog posts to downloadable guides—can establish a firm’s expertise and authority. Addressing the audience’s needs and questions while highlighting the firm’s capabilities.
• Email Marketing: Personalized and informative email campaigns can keep a firm at the forefront of potential clients’ minds, nurturing leads through regular, value-added communication.
• Paid Search and Advertising: According to reports, paid search generates 58% of all traffic for legal services. Targeted advertising campaigns can successfully reach particular audiences, increasing visibility and driving conversions.

Benefits of Online Marketing for Law Firms

While the facets of digital marketing are diverse, the benefits are unequivocally aligned with business growth.

The benefits of digital marketing for lawyers include increased visibility, enhanced credibility, targeted client acquisition, and more efficient budget allocation compared to traditional media.

Notably, firms allocating a considerable portion of their budget to digital marketing report better ROI and client engagement metrics.

Budgeting and Management Trends in Legal Marketing

The approach to managing and budgeting for digital marketing varies significantly among firms.

With approximately 73% of law firms having their marketing strategy overseen by a managing member or partner and around 11% outsourcing this task to specialized agencies, there’s a clear indication of its recognized importance.

Surprisingly, only a small percentage of businesses have internal marketing departments, despite the fact that budget allocations clearly show that digital marketing is a priority, with 55.4% of businesses allocating between 0 and 5% of their overall budget to this endeavor.

The Impact of Digital on Client Engagement for Law Firms

The transition to digital has also affected client interactions and conversions. 61% of inbound inquiries come from phone calls, often driven by online searches and digital advertising.

This shift underscores the importance of a well-rounded digital strategy that not only focuses on online visibility but also facilitates easy offline engagement.

For more insights into online marketing strategies for law firms, check out this video by Christoph Olivier:

Why Do Attorneys and Law Firms Need to Create an Online Presence?

In today’s digital age, the importance of attorneys and legal firms having a robust online presence cannot be overstated.

With 450,000 law firms operating across the US as of 2023, the online world has transformed how clients seek and select legal services, making an online presence not only advantageous but also necessary.

Meet Clients Where They Are

The primary driver behind the need for a robust online presence is the change in client behavior.

With increasing numbers of potential clients turning to the internet to find and vet legal services, law firms without a solid online footprint risk invisibility in a crowded marketplace.

Studies show that many legal inquiries start with online searches, proving the importance of search engine visibility, supported by effective SEO and a compelling website, for attracting clients.

Build Trust and Credibility

An online presence extends beyond mere visibility. It’s an opportunity to build trust and establish credibility.

A well-designed website, informative blog posts, and active social media profiles where lawyers can showcase their knowledge, experience, and success stories contribute to a firm’s reputation.

In the digital age, a client’s first impression is often formed online. This makes the quality of a firm’s digital content and the user experience of its website crucial.

Gain a Competitive Advantage

SEO, content marketing, and social media interaction give more than simple visibility.

They also provide vital information about client preferences and behavior. Law firms can leverage these tools to understand and respond to market demands, distinguish their services, and highlight their unique selling propositions.

In a highly competitive field, a targeted online strategy can make a difference in attracting and retaining clients.

Cost-Effective Marketing and Broader Reach for Law Firms

Digital marketing, when compared to traditional marketing avenues, provides a more cost-effective alternative with a possibly greater return on investment.

Digital platforms enable law firms to reach a broader audience at a lower cost, especially when leveraging strategies like SEO and social media marketing.

Additionally, online marketing provides measurable results, allowing firms to understand the effectiveness of their campaigns and adjust strategies accordingly.

Enhanced Legal Client Engagement and Service

The online space allows for interactive and immediate communication with clients and prospects.

Tools such as online chat services, blogs addressing common legal issues, and informative social media posts enable law firms to engage with their audience.

These tools also provide valuable information and position themselves as approachable, client-oriented practitioners. This level of engagement not only aids in client acquisition but also contributes to client retention and referrals.

A Step-By-Step Guide to Generate Leads for Your Law Firm

Generating more leads is a crucial goal for any law firm aiming to grow and succeed. By following a step-by-step guide, firms can streamline their lead generation process.

This guide focuses on practical, effective methods within digital marketing:

1. Build a Strong Law Firm Website

Creating a compelling website is a crucial first step. It’s your digital storefront. Focus on clear, professional design and easy navigation.

Include information about your services, your team’s expertise, and how to contact you. A well-built site forms the foundation of your online marketing efforts.

2. Implement SEO Best Practices

Search Engine Optimization (SEO) is an essential aspect when it comes to making your website visible to clients.

Use targeted keywords like “best SEO for law firms” to rank higher in search results. Ensure your website is optimized for regional or local searches, as many clients look for legal help nearby.

3. Leverage Social Media

Use platforms like Facebook, X/Twitter, and LinkedIn to engage with your audience. Law firm social media can humanize your brand and help build relationships. Share valuable content, legal tips, and firm updates regularly.

4. Create Quality Content

Content marketing is powerful. Provide valuable, informative content that addresses your potential clients’ questions and concerns.

Blog posts, FAQs, and e-books can position your firm as a knowledgeable authority and individual team members as thought leaders in their respective areas of expertise.

5. Utilize Digital Advertising and Pay-Per-Click Ads

Consider using paid advertising to increase visibility. Google ads and paid social media advertising can target specific demographics, driving traffic to your site and generating leads.

6. Encourage Online Reviews

Positive reviews can significantly impact your firm’s reputation. You should encourage satisfied clients to leave reviews on Google and in legal-specific directories. This boosts credibility and trust among prospective clients.

7. Offer Free Resources

Providing free resources can attract potential clients. Offer free initial consultations or downloadable guides. This can establish a connection and encourage them to choose your services.

Legal services are notoriously costly and offering free initial consultations or resources gives you a way to engage prospective clients in an obligation-free manner. Once that initial contact is established, it is much easier to convert those prospects into paying clients.

8.Track and Analyze the Results.

Use tools like Google Analytics to track the progress of your website’s performance. Analyze what works and what doesn’t. This data helps refine your strategies and improve lead generation over time.

Choose metrics that are meaningful to your objectives – if you want to increase revenue, track conversion rates to measure how effective your marketing efforts are.

9. Partner With a Law Firm Digital Marketing Agency.

Sometimes, the best approach is to work with professionals. A law firm digital marketing agency can offer expertise and resources. They can manage your online presence effectively, freeing you to focus on your legal work.

Top 5 Law Marketing Agencies to Work With

1. Grow Law Firm

Grow Law Firm

Chicago, IL, United States

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2008

Locations: Chicago, Illinois, United States

Number of Employees: 11-50

KEY SERVICES

• Digital Marketing
• SEO for Lawyers
• Law Firm UX/UI Audit
• PPC Advertising
• Web Development
• Web Design
• Logo Design & Branding

NOTEWORTHY CLIENTS

• An Indiana Criminal Defense and Personal Injury Law Firm
• A California Estate & Trust Litigation Firm
• An Oklahoma Immigration Law Firm
• A South Carolina Personal Injury Law Firm

WHY CHOOSE THEM?

Grow Law Firm’s deep understanding of the unique challenges in legal digital marketing sets them apart.

They combine expertise in SEO, PPC, and bespoke website development to ensure that law firms increase their online visibility and achieve sustainable growth and client engagement.

Grow Law Firm specializes in elevating small and medium-sized law practices by doubling their revenue. With over a decade of experience, their team is skilled in crafting high-impact websites, customizing SEO strategies, and executing effective PPC campaigns.

Based in Chicago, they cater to various clients, from private practice lawyers to large law firms nationwide. Their dedication to enhancing a law firm’s productivity and online presence makes them a notable player in digital marketing for legal services.

Their approach is client-centric, focusing on detail and tailored solutions. Whether starting a new website, refining an existing one, or crafting powerful SEO and advertising campaigns, Grow Law Firm stands out for its commitment to delivering tangible results.

2. Advantage Attorney Marketing

Advantage Attorney Marketing

Upland, CA, United States

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2009

Locations: Upland, California, United States

Number of employees: 11-50

KEY SERVICES

• Website Design
• Attorney Marketing
• SEO & Local SEO
• Adwords & PPC
• Social Media Marketing & Advertising
• Marketing Automation
• Email Marketing
• Lead Generation

NOTEWORTHY CLIENTS

• A Bankruptcy Attorney
• A Criminal Defense Attorney
• A Local Attorney & Small Law Firm

WHY CHOOSE THEM?

Advantage Attorney stands out with its unique combination of marketing savvy and IT cloud solutions, making them an efficient, all-in-one choice for law firms.

Their commitment to cost savings alongside effective, transparent marketing results distinguishes them in a field where trust and reliability are paramount.

Advantage Attorney Marketing and Cloud Solutions is a unique agency that combines cutting-edge digital marketing with cloud-based IT solutions, specifically tailored for attorneys and law firms.

This dual focus makes Advantage Attorney an excellent choice for law firms looking to streamline their operations and enhance their online presence simultaneously.

With its comprehensive approach, the agency helps law firms reduce their IT costs while maximizing marketing effectiveness.

By integrating advanced marketing strategies like AI and neural network technologies, they promise effective online marketing solutions and improved client conversions.

This full-service agency for law companies of all sizes, from solo practitioners to major firms, is committed to ensuring its customers’ success in the increasingly digital world of legal services.

Their promise of increased traffic and conversions, backed by a commitment to no payment if targets are not met, showcases their confidence and client-focused approach.

3. On The Map Marketing

On The Map Marketing

Miami, FL, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2009

Locations: Miami, Florida, United States

Number of employees: 51-200

KEY SERVICES

• Search Engine Optimization (SEO)
• Website Development
• Local SEO
• SEO Content Writing
• Link Building
• Website Design
• Internet Marketing
• Pay-Per-Click (PPC) Advertising
• Video SEO
• Content Writing

NOTEWORTHY CLIENTS

• Stroleny Law, P.A.
• Paper Point LLC
• Cordoba Legal Group
• Caputo & Van Der Walde, LLP
• Pro Accident Lawyers
• Accident Law Firm
• DUI Law Defense

WHY CHOOSE THEM?

On The Map Marketing’s successful track record and robust suite of services make it a go-to agency for businesses seeking a dynamic and effective online presence.

Their ability to generate massive leads, alongside remarkable traffic and revenue increases for their clients, speaks to their expertise in leveraging SEO and digital marketing strategies.

On The Map Marketing is a full-service marketing business located in Miami that specializes in SEO, website design, and pay-per-click advertising.

Their expertise particularly shines in boosting the online presence of legal professionals across various practice areas, ensuring enhanced rankings, traffic, leads, and tangible business results.

With a record of substantial achievements, such as a 3,877% increase in organic website visitors for a client and notable revenue generation for others, On The Map Marketing has positioned itself as a leader in the competitive digital marketing landscape.

4. MeanPug Digital

MeanPug Digital

Brooklyn, NY, United States

Our Score

4.4

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2017

Locations: Brooklyn, New York, United States

Number of Employees: 11-50

KEY SERVICES

• Pay-Per-Click (PPC)
• Display Advertising
• Native Advertising
• Search Engine Optimization (SEO)
• Programmatic Advertising
• Strategic Planning
• Measurement & Analytics
• CRM Implementation
• Web Development

NOTEWORTHY CLIENTS

• Attorney at Law Magazine
• H Mass Torts Vendor Association
• Forbes Entrepreneur
• Marketing for Justice
• Attorney at Law Magazine
• Wallace Law
• CarAccident.Law
• Milberg Law
• The Ferraro Law Firm

WHY CHOOSE THEM?

MeanPug Digital’s unique blend of expertise in both the legal and digital marketing domains makes it particularly effective for law firms seeking growth.

Their founders’ background with the country’s largest personal injury law firm provides them with unparalleled insights into what drives success in legal marketing.

MeanPug Digital, headquartered in Brooklyn, New York, stands out as a specialized growth partner for law firms.

Founded in 2017 by former executives of Morgan & Morgan, MeanPug Digital offers a comprehensive array of services including branding, website development, and Customer Relationship Management (CRM) systems.

The agency’s deep legal marketing expertise and commitment to delivering ROI-driven strategies make it a prime choice for law firms looking to scale their operations.

With an approach that marries highly optimized websites to tailor-made marketing strategies and CRM implementations, MeanPug Digital positions itself as a tech-savvy, results-oriented partner for legal professionals.

5. Gladiator Law Marketing

Gladiator Law Marketing

Richmond, KY, United States

Our Score

4.4

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2013

Locations: Richmond, Kentucky, United States

Number of Employees: 2-10

KEY SERVICES

• Search Engine Optimization
• Search Marketing Strategies
• Web Marketing Campaign Strategy & Implementation
• Conversion Rate Improvement Strategies
• Website Design
• Pay-Per-Click (PPC) Advertising

NOTEWORTHY CLIENTS

• Lakota Denton
• Montoya Hinckley
• Birk Law Firm
• Tim Hart Law Group
• Strong Law

WHY CHOOSE THEM?

Gladiator Law Marketing sets itself apart through a deep understanding of the legal market and a client-first approach.

They offer more than just attractive website designs; they deliver results-driven strategies that genuinely amplify a law firm’s online presence.

Gladiator Law Marketing, based in Richmond, Kentucky, prides itself on being a distinctive force in the realm of online law firm marketing.

With a sharp focus on providing transparent and effective web marketing services, this small but mighty team champions the needs of small and medium-sized law firms feeling edged out in a competitive market.

Celebrating a decade of specialization in law firm marketing, Gladiator Law Marketing boasts a 98% client retention rate, a testament to their success in increasing organic search traffic and delivering impactful marketing results.

Their approach, leveraging the latest in artificial intelligence and machine learning, underscores their commitment to not just meeting but exceeding the online marketing needs of law firms across various practice areas.

Final Thoughts on Online Marketing for Law Firms

It’s clear that for law firms, the move towards an online presence is more than a trend – it’s a fundamental shift in the landscape of legal marketing.

Online marketing presents an unprecedented opportunity to engage with clients in a more personal, targeted, and efficient manner.

From building a robust website to leveraging the power of social media, and implementing effective SEO strategies, each step in online marketing for law firms is a stride towards establishing a formidable online reputation.

It’s not just about being visible; it’s about creating an authoritative, trustworthy brand that resonates with clients’ needs and expectations.

References

JurisPage Legal Marketing: Lawyer Statistics: 55 Eye-Opening Stats & Trends for 2023

Ruler Analytics: 17 Legal Marketing Statistics You Need to Know in 2023

Legal Marketing & Technology Blog: Marketing by the Numbers: Statistics on Legal Marketing

Zippia: 25 Legal Industry Statistics [2023]

The post Online Marketing for Law Firms: A Step-By-Step Guide to Ace the Case [2024] appeared first on P2P marketing.

Around 50% of B2B prospects aren’t the best fit for a company’s services/products. And 60% of these consumers will say “no” four times before saying “yes”. 

So, how do you target the right prospects for your business? And what do B2B buyers need for improved purchasing confidence when interacting with your brand?

Your B2B sales strategy will help you determine this information through research, planning, goal setting, and tracking your strategy’s performance.

We’ll put you on the right track with a step-by-step guide on developing a B2B sales strategy, the top templates in 2024, and real-life B2B sales strategy examples to learn from!

Ready?

Let’s go!

What is a B2B Sales Strategy?

A B2B sales strategy is a detailed plan to increase business sales. These strategies describe tactics to attract, engage and sell to targeted buyers. Many B2B businesses have different sales strategies to grow their current customer base and attract new clients.

Defining a sales strategy is imperative for B2B brands. Once you have customer and market research, your sales strategy will visualize how you plan to drive sales. 

Strategies make evaluating and comparing sales easier too. Your plan outlines SMART (Specific, Measurable, Attainable, Realistic, and Time-bound) goals. With all this information, you can easily track sales and measure your campaign’s performance.  

Source: Sales Insight Lab

Create the Perfect B2B Sales Strategy in 7 Steps

1.Buyer Research

The more you know about your target audience, the better you can target your sales strategy to engage them.

Buyers are constantly changing, and you need research to stay ahead of these trends. Buyer research allows businesses to personalize their sales strategy to their ideal consumers’ pain points. B2B buyers need a lot of convincing. This process will be much easier using a personalized approach based on customer data. 

You want in-depth details about your target audience like:

• Job position
• Geographical location
• Demographics
• Company value proposition
• Current companies they buy from
• Market pain points
• Company pain points
• Preferred interaction method
• Firmographics

When you’ve gathered this data, determine how you can shape your sales strategy accordingly. If you know your target buyer is an HR rep in San Diego who prefers phone calls, ensure these details influence your sales strategy. 

Your data directs you to focus on solving the pain points of HR reps in San Diego, understand which suppliers these reps use, and ensure they can reach you by phone. 

As I mentioned earlier, customers change over time, so update your research consistently. When market or global events or events specific to your target audience occur, understand how this may impact customer buying behaviors and how you can adapt. 

2.Market Research

Buyer research is specific to your target audience. But market research focuses on your niche market and what’s trending. Do market and buyer research for a broader idea of your niche market and target audience.

These are two methods for B2B market research:

1. Qualitative. In this method, brands will gain market research by asking users directly. You can do user interviews, focus groups, or one-on-one phone conversations. While this process takes a lot of time, you can get unstructured information directly from your target buyers. You can also ask on-the-spot questions and allow buyers to elaborate for in-depth insights. 
2. Quantitative. Quantitative data is much quicker to gather than qualitative. Businesses use one standard survey to generate customer feedback for this method. All buyers will have to answer a series of the same questions. Although this method may not be as in-depth as the first approach, you can generate a high volume of data quicker.

Both qualitative and quantitative B2B research methods have pros and cons. You can switch between approaches for specific purposes. 

When you conduct market research for B2B sales campaigns consider factors like your:

• Strengths and weaknesses
• Competitors
• Market opportunities
• Product demand 
• Online Reputation 
• Customer sources
• Customer social sentiment 
• Buyer Feedback
• Pricing compared to competitors 

After gathering market and buyer research, you’ll have the first part of your B2B sales strategy foundation done!

3.Competitor Analysis

You know everything about your buyers and niche market. Now it’s time to conduct competitor analysis to understand who your competitors are and how you compare to them. You’ll need this information for a complete picture of how you can take advantage of the market to sell your products.

Competitor analysis is just as vital as buyer and market research. So you must invest a lot of time and effort in accurately capturing and comparing this data. 

Factors to consider for B2B competitor analysis are:

• Identify your top competitors. Determine who your main competitors are. These are other brands selling products competing with yours and sharing your target audience and niche market. 
• Analyze each competitor’s reputation and market position. Use Google and social media to figure out how established and trusted your competitors are. Are they popular on social media? What do most customer reviews and review platforms say? What are your competitors’ Google ratings? 
• Your competitor’s biggest strengths and weaknesses. Understand what your competitors are doing right and how you can beat them or find a unique angle. Consider where your competitors fail and how you can use this for your sales strategy. 
• Your competitor’s sales and marketing strategies. Which social channels are your competitors using for marketing? What do your competitors’ buying cycles involve? How does your pricing compare to your competitors?

With competitor research and market and buyer research down, your B2B sales strategy framework is almost complete. 

Here’s a handy competitor analysis framework:

4.Brand Value Proposition

Who is your brand, and what makes you different? A brand value proposition describes the commitment you make to your target audience. Businesses must have value propositions to tell buyers why they should opt for your products or services. 

To develop a brand value proposition consider:

• The benefits of using your products/services.
• Why do your products/services matter to consumers?
• How your products/services are different from competitors.
• What pain points are your customers experiencing, and how do your products/services solve this?

Because of the extensive research you’ve done in steps #2 and #3, building a value proposition is easy. Ensure you consistently stay true to your value position across your B2B sales strategy. 

5.Customer Relationship Strategy

Your buyer relationships are an integral part of successful B2B sales strategies. Healthy customer relationships built on brand loyalty and fantastic customer service optimize sales. Existing customers will have reason to recommend your brand to friends and family. You can also attract new buyers with positive social proof and sentiment. 

Having negative customer relationships may be more challenging to work with than not having any customer relationships. With customer appreciation tactics you can transform negative brand experiences into tailored, customer-centric solutions.

For customer relationship strategies, B2B brands must evaluate:

• What kind of relationship do targeted buyers want businesses to build?
• What customer relationships have you currently established?
• Are your customer relationships positive or negative, and why?
• How well have you integrated buyers into your sales model?

If you want ultra-personal customer relationships, you must be more hands-on and take the initiative. This involves having your sales team call buyers to help them configure your product/service, or your sales reps checking on customers every quarter to ensure they’re enjoying your brand.

Some companies prefer a more impersonal approach, requiring buyers to make the first move to receive support. The method you choose depends on your business, target audience, and which is in the best interest of your customers. 

6.Employee Experience

Customers in B2B sales strategies are important because they buy your product. But your employees are also just as important because they sell your product. If your sales team dislikes their work environment or has poor experiences at work, they won’t be motivated to drive sales.

These are the top three statistics that prove the importance of employee experience for your B2B sales strategy:

1. Sales reps that are highly engaged achieve 20% more sales than those who aren’t. Gallup
2. 50% of employees would sacrifice their salaries for a job they enjoy. HRDrive
3. Sales teams with high morale are 17% more productive and 21% more profitable. Gallup

It may seem like a lot of work to optimize your employee experience, but it’s worthwhile for your B2B sales strategy. If your employees are well-informed about your business, feel valued, and understand company sales processes and protocols, sales operations will be much smoother. 

You can optimize employee experience for your B2B sales strategy with these tips:

• Gather feedback consistently and respond to employee feedback.
• Ensure your employees have a voice.
• Promote diversity and inclusion.
• Ensure management offers equal support to all sales reps.
• Optimize your employee onboarding process.
• Focus on what employees like and don’t like.
• Provide the tools and resources your sales reps need to complete their goals.
• Share business and sales achievements and updates.
• Offer job growth opportunities.

7.B2B Sales Strategy Goals

Your B2B strategy’s framework is pretty much complete. 

Create B2B sales strategy goals based on your research and understanding of your customers, brand value, and sales team processes. Set clear goals for your B2B sales strategy, add as much detail as possible, and identify how you will measure progress for each goal.

Set different goals for your existing buyers and new customers. For example, you may focus on increasing how much money existing customers spend on average while using one fixed sales target for new deals.

Track your performance monthly and refine it for the following month. Some changes may take more time to implement, but you must refine your strategy and optimize it for better results. And you can only do this through trial and error and evaluating the KPIs and metrics you have set to measure your progress.

When considering sales from existing and new buyers, compare each figure to how many customers you contacted for each category. So, if your goal was to interact with ten new customers for April, consider how many new buyers you engaged with and how many of those deals you closed. 

Understanding this allows you to evaluate your conversion rates and sales strategy. If you’re not closing that many deals compared to the number of customers contacted, conduct customer feedback to identify the problem. 

3 B2B Sales Strategy Examples

1.Segment Aligns Sales and Marketing Teams

Segment started as a startup and B2B solution offering customers one API to gather, clean, and analyze all their buyer data. This brand made itself crucial to any brand’s sales tech stack because of how effortless it made data and analytics for businesses.

The Challenge

After expanding their customer base, Segment’s sales team found it challenging to close new deals. Sales reps weren’t focusing on the product features and buyer pain points relevant to new types of customers they were now working with, and they needed a holistic solution. 

The Solution

Segment worked with a sales performance agency to better align sales teams to each other, the business, and targeted buyers.

Like Segment, you can do this by keeping your sales teams well informed. Your sales team must understand how different features and functions of your products appeal to separate groups of target buyers.

Rather than selling Segment’s solution the same way to every lead, Segment taught sales reps to use different selling approaches based on the client and which targeted buyer group they classify as.

Segment also took employee experience to the next level through workshops. These workshops trained employees on the brand’s value framework and motivated them to interact and chat with customers to identify individual pain points and recommend a personalized solution.

The Results

Segment’s workshops encouraged sales reps to discuss customer paints internally and with buyers. Doing this made it easier for the sales team to understand and connect with their buyers.

More of Segment’s sales strategy results include:

• 150% increase in annual recurring revenue (ARR)
• Increased customer success efficiency
• Increased sales productivity
• Increased buyer retention rates
• Acquired by Twilio for more than $3 billion 

2.AeroLeads Lands a Top-Tier Client Through SEO

AeroLeads is an email finder, allowing brands to find email addresses for qualified leads in real time.

Businesses can also upload lead data, and AeroLeads will automatically find and verify relevant email addresses.

As AeroLeads is software for email marketing, it’s no surprise that this brand uses email as its primary buyer communication channel. 

The Challenge

Unlike the other B2B strategy examples, AeroLeads didn’t experience a specific challenge leading to results from their sales strategy. Rather, they saw a gap in their marketing mix and used SEO to fill it, with incredible results.

A key part of AeroLeads’ sales strategy was cold email outreach, which they has avoided using for big brands because of the complex buying process and hierarchy.

So, how could they get their product in front of the right decision makers at big companies at the right time?

The Solution

Alongside email, AeroLeads used SEO as part of its sales strategy. They ensured their website and products were easily discoverable through Google search because the most qualified lead sources were organic traffic.

This proves how well AeroLeads knows its target audience, as they optimize specific parts of their sales and marketing processes according to ideal buyers. 

AeroLeads also focused on optimizing its brand experience for existing customers and establishing itself as an industry leader with loads of social proof. 

The Results

Because of SEO done right, and credible social proof, IBM’s salespeople organically found AeroLeads through searching for prospect and lead generation software.

This led to AerloLeads securing IBM as one of its highest-paying customers. And they didn’t even have to pitch their product! 

3.PrimeRevenue Increased Pipeline Visibility

PrimeRevenue provides capital financial technology solutions. With their offerings, PrimeRevnue helps global clients manage investments, debts, shareholder investments, and secure company capital. 

The Challenge

PrimeRevenue was experiencing rapid growth and needed a sales model to scale with their business. This brand also needed increased pipeline visibility, so all sales and marketing teams delivered consistency for qualified leads and prospects. 

The Solution

PrimeRevenue worked with an agency and invested heavily in understanding complex buyer pain points. They created a workshop for their sales team based on this information.

The workshop aimed to train sales reps on the new processes and tools to manage and convert their evolved target audience and deliver a consistent, sales-driven brand experience. 

The Results

PrimeRevenue achieved a lot of confidence and certainty in its sales pipeline. The sales team has more understanding and clarity in identifying which deals are likely to close and how to adapt to different target buyers requiring personalized solutions. 

A few of PrimeRevenue’s B2B sales strategy results include:

• Improved sales team productivity
• Increased efficiency closing deals
• Lead qualification improvement 

2 Best B2B Sales Strategy Templates

1.Close

Close offers a 13-page eBook breaking down B2B sales strategy templates. It’s free to use this resource, and Close covers everything from a goals setting template to a template for finalizing sales deals.

The step-by-step approach makes this template easy to use. Close helps you execute every part of your strategy and includes extra steps for maximum results.

This B2B sales strategy is best for startups as it offers beginner-friendly advice and techniques. This eBook provides B2B sales strategy templates on:

• Creating an ideal buyer persona
• Competitor analysis
• Sales team onboarding
• Establishing benchmarks
• Building a compensation structure for sales reps
• Lead generation

You can check off items as you build different templates, and it feels really satisfying!

Close B2B Sales Strategy Template Key Takeaways:

• The processes don’t rely on assuming or estimating. You must conduct extensive research by interacting with your current and past buyers, niche markets, and competitors. 
• Training your staff and creating lines between different departments leads to a smooth sales process. Invest time and resources in developing a work environment that motivates employees.
• Be meticulous in how you determine revenue and the KPIs you choose. Angle all your sales efforts to achieve your SMART goals.
• Use a compensation structure that motivates sales reps to close more deals.

2.HubSpot

It’s not surprising HubSpot has a sound B2B sales strategy template because, well, it’s HubSpot.

Like Close, HubSpot keeps its template beginner-friendly and starts with the basics. You’ll go through sections like basic company information, your sales tech stack, target audience, and market opportunities. 

HubSpot’s B2B sales strategy template helps businesses:

• Create target audience’s
• Create benchmarks and goals
• Develop a brand positioning strategy
• Train sales teams
• Evaluate market risks and opportunities
• Analyze competitors

HubSpot provides a guide to using the template before jumping in, and the instructions are super easy to action!

HubSpot B2B Sales Strategy Template Key Takeaways:

• Be clear and detail every component of your sales campaign.
• Use tailored methods that differ between your inbound and outbound marketing strategies.
• Identify your approach to gain and act on valuable customer feedback from various sources (new customers, past clients, etc.).
• Use a powerful collection of B2B marketing tools to manage, track and automate different parts of your sales campaign.
• Understand and detail your pricing strategy and what justifies it based on the market and your competitors.

 Conclusion

B2B businesses must have a detailed sales strategy to achieve their desired targets. These sales strategies pin down your method to drive higher sales, increase sales team morale and deliver personalized, customer-centric solutions.

To create a B2B sales strategy, start with buyer, market, and competitor research and progress to building your value proposition and optimizing your employee experience. With these tips and examples, you can achieve your sales figures and beyond!

References

Sales Insight Lab: 18 New Sales Statistics for 2023 from Our Groundbreaking Study!

Invesp: The Importance of Sale Follow Ups – Statistics and Trends

GallUp: Employee Engagement vs. Employee Satisfaction and Organizational Culture

HRDrive: Most employees would grade their jobs a B-

Force Management: 150% Increase in ARR Over Two Years and

Force Management: Increase in Qualified Pipeline

The post B2B Sales Strategy: 7 Steps for Increased Sales in 2024 (+Examples & Detailed Templates) appeared first on P2P marketing.

The problem is that lead generation can be complex, time-consuming, and costly.

And without working with professional lead generation companies, you risk losing time and money on strategies that don’t work!

This in-depth review of the top lead generation companies covers everything you need to know about hiring a great lead generation company, including the benefits and common pricing structures. 

Ready to maximize your leads?

Let’s jump in!

How Do Lead Generation Companies Work?

Lead generation companies create custom strategies to help businesses gain qualified leads, and then convert those leads into paying customers.

Lead generation services that aim to identify prospective leads, qualify and engage them, get them ready to engage with a sales person, and help them convert.

As such, the services offered by a lead gen company usually include a combination of:

• Sales research and development
• Inbound and outbound lead gen services
• Lead engagement and nurturing
  
• Account-based marketing
  
• Appointment setting
• CRM migration
  

Most lead generation companies use a combination of inbound and outbound lead generation tactics.

Inbound lead gen services include creative campaigns and developing content to attract prospects to your business or your website. These activities are aimed at getting members of your target audience to initiate contact with your business themselves, after being drawn in by the lead gen activity.

Outbound lead gen services include various targeted methods of contacting your prospects, such email, SMS, cold calling, direct mail, and PPC ads.

B2B and B2C lead generation differs, especially when it comes to inbound marketing. Take a look at this video to learn more:

Source: Adam Erhart

Benefits of Partnering with a Lead Generation Company

Hiring a lead generation agency offers numerous benefits, from freeing up your sales team to close deals instead of chasing leads to optimizing your sales funnel and helping you break into new markets.

Let’s look at some of the core advantages of using a lead generation company:

1.Access to Specialist Experience and Expertise in Lead Generation

Professional lead generation companies employ specialists with extensive skills and experience. They can develop and execute lead generation strategies tailored to your needs as efficiently and effectively as possible.

It is difficult to employ the same level of skills and experience in-house unless you have the resources to hire talent of that caliber.

2.A Dedicated Lead Generation Team Frees Up Your In-House Resources

A lead generation agency’s sole objective is to generate and nurture leads for your business, and they’re free to put all their energy into finding high-quality leads and encouraging them down the funnel to conversion.

This means that your internal sales team can focus on converting those leads, developing long-term customer relationships, up-selling, and all the other things that lead to higher sales revenue.  

3.Access to the Benefits of Top Lead Generation Software

Lead generation software is extremely useful – if you  know what to do with it and you have the time to use it.

Lead generation companies use high-end software, and you will benefit from their tech and their expertise without having to do it in-house.

4.Personalized Strategies to Generate High-Value Leads

The experts employed by lead generation companies know how to find and connect with your high-value leads that will have the biggest impact on your revenue.

5.Expertise in a Variety of Markets and Industries

As lead generation companies work with a variety of clients in different industries, they develop a broader set of expertise. They can help you identify untapped opportunities for your business and help you establish yourself in new markets.

Agencies with operations in different regions can also help you expand into new geographical areas with access to local knowledge.

12 Best Lead Generation Companies in 2024

1.CandorWorks

CandorWorks

Pune, India

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Established: 2009

Location: Pune, India; London, UK; and New York, USA.

Number of employees: 501 – 1000

KEY SERVICES

• Performance marketing
• Prospect identification
• Prospect data and intelligence
• Data enrichment
• Intent activation
• Lead and demand generation
• Lead qualification
• Lead nurturing
• Account-based marketing
• Content marketing
• Event participation management
• Marketing automation support
• Outbound Campaigns
• Marketing List Creation

NOTEWORTHY CLIENTS

• Undisclosed

WHY CHOOSE THEM?

CandorWorks is a lead generation company for B2B technology brands and marketing agencies worldwide. It has an excellent track record and offers a full suite of data-informed services for lead generation and performance marketing.

CandorWorks is a lead generation company and performance marketing agency for B2B technology brands.

Working with companies worldwide, it offers a full suite of lead generation and prospect identification services across multiple regions.

CandorWorks takes a data-informed and performance-focused approach, drawing on advanced data analysis techniques and extensive databases to identify the most promising leads for your business.

CandorWorks offers lead nurturing and various other services designed to help you make sales and develop lasting customer relationships.

2.Cience

Cience

Solana Beach, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2015

Location: HQ in California with offices in Colorado and Kentucky, United States, Manila, Philippines and Kyiv, Russia

Number of Employees: 1760

KEY SERVICES

• Sales lead lists
• Sales orchestration technology
• Marketing and sales funnel optimization and visuals
• Multi-channel outbound marketing

NOTEWORTHY CLIENTS

• Yamaha
• Microsoft
• Google

WHY CHOOSE THEM?

Opt for Cience because this lead generation company has worked with top-tier clients like Google and Uber. Cience also provides high-level lead generation solutions for multi-channel outbound marketing, sales technology, and detailed lead lists.

Cience provides the ultimate B2B lead generation software and services. They’ve worked with over 2500 companies to generate qualified leads. A few of these companies include tech giants like Google and Microsoft. Cience takes a custom and strategic approach to help you expand your lead generation through multichannel outbound marketing. You can count on this company to find the best sales opportunities for your business and optimize your pipeline.

3.Callbox

Callbox

Encino, United States

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2015

Location: HQ in California with offices in Colorado and Kentucky, United States, Manila, Philippines and Kyiv, Russia

Number of Employees: 1760

KEY SERVICES

• ABM marketing
• Virtual event marketing
• Appointment scheduling
• Custom sale tech stacks

NOTEWORTHY CLIENTS

• Alima Technologies
• LexisNexis
• Intrepid Advisors

WHY CHOOSE THEM?

Callbox is a fantastic solution for B2B medium and large businesses looking for lead generation companies. This company will handle all your lead generation efforts from appointment scheduling, attracting and converting new prospects, and building customer relationships.

Trusted to scale business from brands around the globe, Callbox provides more than the typical lead generation company. This company combines traditional and digital marketing strategies for maximum lead generation. Callbox will host an event to raise brand awareness for your brand, attract new prospects and engage with your existing customer base. You can also use this company to manage and schedule appointments and find the best sales tech stack to optimize your workflow.

4.RocketReach

RocketReach

Bellevue, United States

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2016

Location: HQ in Washington with offices in New York, United States

Number of Employees: 94

KEY SERVICES

• Bulk lead email and contact detail lookups
• Seamless integration to your CRM platform 
• Key insights into company data
• Talent recruitment 

NOTEWORTHY CLIENTS

• Disney
• Adobe
• Intel

WHY CHOOSE THEM?

RocketReach works for B2B and B2C companies looking for expert lead generation strategies. This company will help you find the contact details of targeted leads and provides detailed information about those leads. You can also work with RocketReach to find the best talent for your company.

Can’t find valid contact details for your leads? Want detailed information about your target decision-makers? RocketReach is the solution for you! Unlike other lead generation companies, RocketReach uses the world’s largest and most accurate database to find direct dials and emails. You can integrate third-party apps to import data, connect APIs, and use bulk searches to cover more ground. RocketReach also provides dozens of search criteria, making it easier to find the details you need.

5.Social Bloom

Social Bloom

Rochester, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2020

Location: Minnesota, United States

Number of Employees: 12

KEY SERVICES

• Cold email marketing campaigns
• Cold calling campaigns
• Manual ICP research to find qualified leads
• Multichannel search for wider lead pools

NOTEWORTHY CLIENTS

• N/A

WHY CHOOSE THEM?

Do you need to boost your cold calling strategies? Social Bloom is the perfect choice for you! This lead generation company provides solutions like cold calling and cold emailing to help you engage and secure quality prospects. You can also rely on Social Bloom for in-depth customer and campaign tracking.

Social Bloom is all about helping you generate more valuable leads in your pipeline. You can work with this lead generation company to develop cold calling and email marketing campaigns. Social Bloom will help you find the best approach for your campaigns while setting SMART goals. This company can also manage and track all your customer communication strategies and send different content to audience segments for accurate targeting.

6.Unbound

Unbound

San Francisco, United States

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2017

Location: California, United States

Number of Employees: 277

KEY SERVICES

• ABM
• Appointment setting
• Lead screening
• Lead nurturing
• Customer research
• AI and automation

NOTEWORTHY CLIENTS

• IBM
• Microsoft
• Salesforce

WHY CHOOSE THEM?

Unbound is a top lead generation company for B2B businesses. This company has achieved several impressive B2B lead generation milestones and offers nothing short of expert solutions. Unbound delivers ABM, AI and automation marketing and lead screening and nurturing.

Unbound has expert lead generation services that drive results for B2B brands. This lead generation company has generated almost two million leads and reached over 60 million targeted prospects. Unbound has also launched over 9500 lead generation campaigns and boasts a 98% client satisfaction rate. Working with Unbound will expose your business to a lead generation funnel tailored to your brand and proven to work. Unbound will also track and measure your analytics to ensure you targeted the best prospects.

7.Belkins

Belkins

Dover, DE, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2017

Location: Dover, Delaware, with offices in Chicago and Denver, USA; Kyiv, Ukraine; and Warsaw, Poland

Number of employees: 200 – 500

KEY SERVICES

• B2B Lead Development
• Lead Research
• Lead Qualification
• Lead Management
• Lead Nurturing
• Sales Development
• Market Research
• Qualified Appointment Setting
• Outbound Sales Strategy
• Outbound Marketing
• LinkedIn Influencer Program
• Data Science & Consulting

NOTEWORTHY CLIENTS

• Cengage
• Sekisui Products
• CitrusAd
• OmniCharge
• Citcon
• Donorbox

WHY CHOOSE THEM?

Belkins is a leading B2B lead generation agency that leverages state-of-the-art technology and data-driven strategies for lead generation. It also boasts a squad of experienced sales professionals to assist in successfully closing deals

Belkins is an award-winning B2B lead generation agency. It operates in 50+ industries and simplifies the lead acquisition process for B2B firms to maximize their sales potential.

It offers a full suite of services to meet your needs at every stage of your sales journey, from demand generation to lead nurturing and appointment setting.

Belkins offers customized solutions designed to meet each client’s individual goals, and move the needle in the most meaningful way for that client.

With a sizable sales team of experienced professionals and cutting-edge tech, Belkins has served over 1000 clients, with an impressive 95% retention rate.

Belkins clinched the #1 appointment setting agency title for five consecutive years and garnered numerous accolades from Inc. Magazine, Clutch, The Stevie Awards, G2, and more.

8.Upcall

Upcall

San Francisco, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2016

Location: California, United States

Number of Employees: 16

KEY SERVICES

• Lead screening
• Cold calling
• Appointment scheduling
• Sales outsourcing
• Outbound call center
• Telemarketing 

NOTEWORTHY CLIENTS

• Airbnb
• Sotheby’s
• LG

WHY CHOOSE THEM?

If you’re a B2B or B2C company wanting to scale through lead generation, look no further than Upcall. Email marketing, SMS marketing, email marketing, and event management are just a few of Upcall’s services. Upcall has worked with impressive clients like Airbnb, Hotel Tonight, and LG.

Upcall is a lead generation company built on sales professionals in the top 3% and expert lead generation technology. You can trust Upcall to curate content for email, phone, and SMS marketing. Using intuitive software Upcall tracks and monitors your lead generation analytics to refine your strategies based on customer interactions. But that’s far from it. Upcall also offers telemarketing, upselling and cross selling, event management, and follow-up and appointment scheduling. Upcall is a top solution to scale your business.

9.Overdrive Interactive

Overdrive Interactive

Allston, United States

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2001

Location: Massachusetts, United States

Number of Employees: 75

KEY SERVICES

• ABM
• SEO
• Social media marketing
• Media Buying
• Content marketing
• Salesforce consulting

NOTEWORTHY CLIENTS

• John Hancock
• Harley Davidson
• Dell

WHY CHOOSE THEM?

Overdrive Interactive works for B2B and B2C lead generation. For B2B brands, Overdrive Interactive delivers ABM and top-tier B2B lead generation technology. B2C brands can leverage customer analytics, social media marketing, content marketing, and SEO.

Overdrive Interactive can help your business build a unique and customer-centric buying journey. You can research, target, and monitor top-tier accounts through ABM led by seasoned experts. For brand awareness, visibility, and increased interest, Overdrive Interactive can run media buying, social media marketing, SEO, and content marketing campaigns. All these strategies are based on your customer analytics and what would attract and convert ideal prospects. If you use Salesforce’s CRM, you’re in luck because Overdrive Interactive provides expert consulting and technology solutions compatible with Salesforce.

10.Martal Group

Martal Group

Oakville, United States 

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2009

Location: HQ and offices in California, United States

Number of Employees: 82

KEY SERVICES

• Customer research
• Outbound marketing
• Sales qualified leads
• Marketing qualified leads
• Lead nurturing campaigns
• Inbound leads
• Content marketing

NOTEWORTHY CLIENTS

• Bosch
• Clickworker
• Halo

WHY CHOOSE THEM?

Martal Group is another top-class B2B lead generation company with expertise in SMS marketing, LinkedIn marketing, and email marketing. This company has over 100 sales executives and a long list of clients like Zoho, Micro Focus, and Clickworker.

Martal Group has over 100 US sales executives to help brands of all kinds maximize their lead generation strategies. This lead generation company conducts extensive customer data to design campaigns to attract and convert qualified prospects. Martal Group uses B2B social platforms like LinkedIn, SMS, and email to develop and deploy personalized outbound marketing and know how to nurture your leads with tailored tactics. You can trust Martal Group to boost your online reputation and increase your visibility with expert SEO.

11.Cleverly

Cleverly

Los Angeles, United States

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2017

Location: California, United States

Number of Employees: 23

KEY SERVICES

• White label lead generation
• LinkedIn lead generation
• LinkedIn recruiting
• SEO
• Content marketing
• Personalized outreach
• A/B testing

NOTEWORTHY CLIENTS

• Hulu
• Google
• Uber

WHY CHOOSE THEM?

Cleverly is one of the best lead generation companies specializing in LinkedIn marketing. You can work with Cleverly to build lead generation strategies like A/B testing campaigns, SEO, and data-driven customer insights. Cleverly also provides white label lead generation for branded tactics!

Cleverly is a pro at LinkedIn lead generation strategies. Once your campaign has started, Cleverly will help you generate loads of quality leads and teach you how to become a sales expert on LinkedIn. You’ll benefit from personalized and data-driven content. in-depth SEO and white label lead generation to put your brand in front of brands that will convert. You can use Cleverly for customer communication, customer engagement, and A/B testing campaigns.

12.SalesAR

SalesAR

London, United Kingdom

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2019

Location: England, United Kingdom

Number of Employees: 43

KEY SERVICES

• Appointment setting
• Anti-spam campaign
• Customer research
• Client outreach
• Lead validity check

NOTEWORTHY CLIENTS

• ActiveCloud
• SPD Ukraine
• FogStream

WHY CHOOSE THEM?

SalesAR helps B2B businesses close deals as quickly as possible! To achieve this, SalesAR offers services like appointment setting, anti-spam campaigns to optimize deliverability, client outreach campaigns, and in-depth analytics for data-driven sales decisions.

SalesAR is all about helping B2B brands close quality deals quickly and successfully. Using B2B technology and vast industry experience, Sales AR will develop tailored anti-spam campaigns and client outreach marketing strategies. You can rely on in-depth insights and analytics and professional data-driven advice base on what will attract targeted prospects.

Lead Generation Company Pricing Structures

Lead generation companies have various pricing structures depending on the company and project. The most common types of lead generation pricing structures are monthly retainers, monthly retainers, and performance-only and performance-only pricing.

These are the top lead generation company pricing structures:

1.Monthly Retainer

Monthly retainers are the most common among lead generation companies. In these contracts, businesses pay lead generation companies a fixed monthly fee. Your contract can last for three, six, or 12 months. Some lead generation companies may be more flexible in your contract length.

How much your monthly retainer depends on the lead generation company you choose and what services you need. 

The pros of a monthly retainer are:

• The perfect option for a long-standing project.
• You know how much you have to budget for every month.
• Straightforward contract and payment agreement.

The cons of a monthly retainer are:

• Risk of paying for services you don’t need in the long run.
• Must work with a super reputable lead generation company. 
• Requires steady monthly income to pay for services. Not ideal for small businesses.

2.Retainer + Performance Component

Some lead generation companies offer variety in their price structures. You can develop a standard retainer contract and add performance-based pricing for some aspects. 

Let’s assume your main goal is to boost your social media presence, but this welcomes other marketing strategies like PPC ads or content marketing. A lead generation company will charge a fixed retainer for the long-term goal (social media). For all the “extra” services, the company will charge you based on performance. 

Lead generation companies also offer retainer and performance-based pricing to provide flexibility for your business. 

The pros of a monthly retainer and performance-based pricing are:

• Easier to tailor services to what your business needs.
• Added confidence that lead generations will drive results through performance-based services.
• Flexibility for how you can structure your contract agreement.

The cons of a monthly retainer and performance-based pricing are:

• Complex contract terms and agreements.
• A wider range of KPIs to track and evaluate.
• Lack of surety in how much expenses to budget every month. 

3.Performance Only

You can find lead generation companies offering only performance-based services. A performance-only pricing structure means you’ll pay per lead. 

Performance-based contracts are often much shorter than retainer contracts. These contracts are all about delivering results and working for short-term objectives.

The pros of performance-only pricing are:

• Lead generation companies must drive leads to get paid.
• The perfect option for small projects or ad hoc. 
• It’s best for small businesses that can’t afford monthly retainers.

The cons of performance-only pricing are:

• Lead generation companies may focus more on quantity over quality to get paid more.
• Not all companies offer a guarantee that generated leads will convert.
• It’s difficult to find a credible and experienced performance lead generation company. 

Conclusion

Lead generation companies are valuable to help B2B and B2C businesses generate quality leads. These companies offer expert services like SEO, ABM, database management, and appointment setting to engage and convert prospects.

Some of the best lead generation companies include RocketReach, Upcall, Overdrive, and Social Bloom. Work with any of the best lead generation companies reviewed here to raise brand awareness, generate qualified leads, and secure higher revenue!

References

BrightTalk: Discover and learn with the world’s brightest professionals

WebFX: Lead Generation Statistics: 40+ Lead Gen Stats to Know

Marketing Charts: B2B and B2C Cos. Say SEO Top Digital Channel For Lead Gen

The post 12 Best Lead Generation Companies in 2024 [Guide & Full Review] appeared first on P2P marketing.

A sales tech stack will help you automate admin tasks, provide in-depth intelligence about your customers and help you deliver award-winning customer support.

We’re not the only ones who believe in the power of sales tech stack tools. High-performing sales teams use 3 times more sales tech stack tools than underperforming teams. Businesses are now investing much more money in the sales tech stack tools they use to help optimize productivity, sales customer engagement, and admin tasks.

I bet you want to know what the heck a sales tech stack is and which tools you should invest in. We’ve done our research and found the best sales stack tools for small, mid-level, and large companies in 2024. We have the pros and cons of each, the pricing, and which sales tech stack tools are vital for any business.

Want to start having your sales team focus on multiplying your profits and nothing else?

Let’s get into it!

What is a Sales Tech Stack? 

A sales tech stack is a set of tools businesses use to optimize their team’s workflow. With the top sales tech tools, you can help your team spend less time on admin tasks by automating them, giving your team more time to focus on selling your offerings.

The amount of sales tech stack tools you need depends on:

• The size of your business
• Your target audience
• The volume of admin tasks your team has to do
• The products you sell 
• Your businesses sales goals

How Many Sales Tech Stack Should Your Team Use? 

The amount of sales tech stack tools you need depends on the size of your team, your product offerings, and the length of your sales funnel. As a rough idea, 67% of businesses use between 4 and 10 sales tech stack tools. 

Here are the types of sales tech stack tools you need to have:

1. CRM Software: If you don’t know, CRM in digital marketing stands for Customer Relationship Management. These tools often offer robust sales features that work for every stage of your buyer’s journey and more. CRM tools ensure your sales funnels are where they should be, and you achieve your revenue goals. The CRM software we’ll review for your sales tech stack is Salesforce and SalesLoft.
2. Communication Software: Communication is key and the right communication software allows you to create and maintain seamless communications, across multiple channels, in real-time. Using the right communication software in your sales tech stack will improve lead nurturing, sales, and on-going customer support – all from one place, and accessible to every team member that needs to pick up where another left off for continuity and efficiency.
3. Demo Creation Software: A cornerstone of successful sales and after-sales customer service is the use of great demos. Demo creation platforms allow you to easily create detailed, personalized, demos for sales and support. They allow you to clone your website to create a demo environment that looks and behaves just like your website does, so that you can show your leads and customers exactly how you can help them solve their unique problems.
4. Lead Generation Software: We know the pain behind manually gathering email addresses for cold email marketing. It’s a lot of work, and you’re not always successful. Fortunately, there are many lead generation software solutions for your sales tech stack. One of the solutions we’ll look at is LeadFuze. 
5. Automation Software: While all the software tools we’ve mentioned above offer automation capabilities, you need a tool that focuses on automating tasks alone. This software allows you to automate steps that other software doesn’t. Zapier is the automation software we’ll review for your sales tech stack. 

While these are the core tools you need for your sales tech stack, you may need others. For example, many brands also use scheduling tools.

4 Top Lead Generation Tools for Your Sales Tech Stack

Here is a quick comparison of the top lead generation software to use in your sales tech stack. Keep scrolling for the full reviews, including key features, pros and cons, and full pricing:

1.Visitor Queue

Visitor Queue is a leading B2B lead generation software that helps you generate leads from your website visitors that did not convert. The software gives you a bird’s-eye view of every visitor’s time on your website and then provides you with all the key information you need to contact and re-engage them, including company information, key contact people, direct contact information, and details of their social media accounts. Visitor Queue provides real-time lead tracking so you can assign and contact leads immediately before they have a chance to make a decision and choose someone else.

Key Features

• Real-time leads for instant follow-ups
• Website visit information
• Company and key contact people info (phone, LinkedIn, Twitter, and email)
• Company social media account info
• Manual filters to segment leads and set up lead queues
• In-platform emailing
• Lead sharing/exporting
• Auto-assignment of leads to team members
• Unlimited users (plan limitations apply to companies contacted)
• CCPA and GDPR compliant
• Zapier and Slack integrations, and Rest API for custom integrations

Pricing

• Free trial: 14 days
• 100 unique companies pm: $49/month
• 300 unique companies pm: $99/month
• 500 unique companies pm: $119/month
• 1000 unique companies pm: $209/month
• 2000 unique companies pm: $309/month
• Over 2000 unique companies pm: Custom

Pros

• Provides visitor behavior, engagement, and time spent on pages
• You can assign leads to specific team members
• Streamlined and easy-to-use interface

Cons

• Data on users can be limited and require additional manual research
• Lead assignment feature is a little clanky

G2 Crowd Rating: 4.4/5

Website: visitorqueue.com

2.Leadfeeder

Leadfeeder is a B2B lead generation software that allows you to turn your anonymous website traffic into leads by identifying their origin, and contact information, as well as their behavior and engagement with your website. The software integrates directly with leading CRMs and email, allowing you to set up automated lead assignments based on custom criteria. Leadfeeder provides a database of company and employee contact information for efficient and targeted outreach.

Key Features

• Visitor activity tracking
• Visitor and company contact information
• Filter leads based on various criteria and automates lead assignment
• Build segmented lead lists using numerous criteria
• Automate lead segmentation
• Custom feeds and notifications for updated leads
• CRM integrations with HubSpot, Pipedrive, Salesforce, and Zoho
• Integrations with Zapier, Microsoft Dynamics, Slack, Mailchimp, ActiveCampaign, Google Hangouts Chat, and Google Data Studio
• Rest API for custom integrations

Pricing

• Free trial: 14 days
• Lite/Free: limited to 100 leads and past 7 days’ data
• Premium: From €79/month (approx. $80) for 100 leads and unlimited data. Pricing increases based on lead volume thereafter

Pros

• Lead assignment/export automation is a huge plus
• Very easy to use and simple to understand
• Direct integrations with CRMs, email marketing platforms, and Zapier

Cons

• Free version is limited and paid version is pricey for small lead volumes
• Company and contact information supplied is sometimes less detailed than competitors

Capterra Rating: 4.2/5

Website: leadfeeder.com

3.Hunter.io

Hunter is a cloud-based lead generation software for finding and verifying email addresses from domains, companies, and specific individuals. The software integrates directly with leading CRMs, Gmail and Outlook, Zapier, and numerous other 3^rd party applications. It also serves as a free cold email outreach platform, so you can email leads from Hunter directly. Hunter is a very simple but powerful tool that makes outreach easy. The interface is very simple and easy to master, and it provides the information needed to reach the right person at a company for your specific offer.

Key Features

• Domain search for company email addresses
• Find the email addresses of a company.
• Email finder for individual professional’s email addresses
• Email verifier
• Outreach campaigns – basic cold email campaigns
• Integrations with CRMs, email, Zapier, and numerous 3^rd parties

Pricing

• Free: with limited features
• Starter: $49
• Growth: $99
• Pro: $199
• Business: $399
• Enterprise: Custom

Pros

• Very easy to use and free features are ample
• Great for developing verified contact databases
• In-built email campaigns are a huge plus
• Integrations allow this simple tool to do everything you could need

Cons

• Occasionally returns outdated information
• Search is limited to domain names and publicly available professional email addresses on that domain

Capterra Rating: 4.6/5

Website: hunter.io

4.Fiverr

Fiverr is an online marketplace to hire freelancers and other professionals to do your lead generation research and list building for you. There are thousands of lead generation services and lead generation experts to choose from, so you are certain to find someone with the right expertise to find leads for your unique business. Fiverr has useful search filters to help you narrow down your search and find the professionals offering exactly what you’re looking for. As the name suggests, services or ‘gigs’ start from $5 and go up depending on the job requirements and level of expertise required. Using Fiverr has the added advantage of being able to manage your freelancers from one place, and an escrow payment system protects you from releasing funds for work that doesn’t meet your requirements.

 Key Features

• Marketplace to find and hire lead generation professionals
• Thousands of lead generation services and experts to choose from
• Platform provides in-app messaging, contract guidelines, and an escrow payment system

Pricing

• Rates vary from professional to professional, depending on their level of expertise and the parameters of the project

Pros

• Hiring a professional takes all the leg work off your plate
• You benefit from their access to tools and software without paying for it
• Experienced professionals can generate high-quality leads if you do not have the time, resources, or experience to do so in-house

Cons

• Lack of control over the external professional’s methods

Capterra Rating: n/a

Website: fiverr.com/categories/business/sales/lead-generation-services

3 Best CRM Software Tools for Your Sales Tech Stack

Here is a quick comparison of the best CRM software to use in your sales tech stack. Keep scrolling for the full reviews, including key features, pros and cons, and full pricing:

1.Pipedrive

Pipedrive is an award-winning CRM software for businesses and teams of all sizes. The CRM is a powerful tool that prioritizes efficiency and ease of use, to help you and your team streamline and perfect your sales and customer service. Pipedrive combines all the key aspects a good CRM needs to form a robust but simple platform for everything you will need, from one end of your sales funnel to the other.

Key Features

• Email marketing
• Lead scoring
• Sales forecasting
• Task management
• Quotation and order management
• Product and pricing management
• Contract management
• Numerous integrations

Pricing

• Free trial: 14 days
• Essential: $15/month
• Advanced: $29/month
• Professional: $59/month
• Enterprise: $99/month

Pros

• Easy to track data and view analytics
• Requires no experience or training to use.
• Deal management makes it simple to track the team’s progress.
• Visually displays sales pipeline.
• Efficient and highly responsive customer support.

Cons

• Data and analytics can be more extensive.
• Functionality can be clunky.
• Users can’t send bulk emails. They have to send 1 at a time.

Capterra Rating: 4.5/5

Website: pipedrive.com

2.Freshsales

Freshsales is a leading CRM, by Freshworks, that offers a full suite of robust features to give you a 360° customer relationship management tool. Freshsales allows you to create data-driven communications and highly personalized communication, using a wide range of fully customizable channels. It is a great solution for businesses of any size that need a full-service CRM to manage every aspect of their customer relations, from leads to loyalty.

Key Features

• Bulk Emails
• Deal Management
• Formula Fields
• Mobile App
• Multi-currency & Multi-language
• Multiple Sales Pipelines
• Sales Activity Management
• Sales Analytics
• Sales Sequences
• Web Forms
• Workflow Automation

Pricing

• Free trial: 21 days
• Free forever: limited features
• Growth: $18/user/month
• Pro: $47/user/month
• Enterprise: $83/user/month

Pros

• Robust set of features
• Great customer service and support resources
• Easy and intuitive to use
• Highly customizable and offers a high level of personalization

Cons

• No Gmail integration as yet
• Integrates with LinkedIn but no other social media platforms
• Customer support response times are slow

Capterra Rating: 4.6/5

Website: freshworks.com/crm/sales

3.Salesforce

Salesforce is a popular choice for sales and marketing tech stack tools. This software allows businesses to only their sales clouds only. Salesforce offers other products, like the marketing and customer support clouds, separately, or you can buy them together for an all-in-one solution. Many businesses, big and small, rely on Salesforce to automate their workflow processes and provide in-depth forecasting and tracking intelligence.

Key Features

• Sales forecasting
• Opportunity management
• Contract management
• Mobile CRM
• Process automation
• Revenue intelligence
• Leads management
• Pipeline management
• Reporting dashboard

Pricing

• Essential: $25/month
• Professional: $75/month
• Enterprise: $150/month
• Unlimited: $300/month

Pros

• Tracking leads in your sales pipeline is easy.
• Using Salesforce doesn’t require a steep learning curve.
• Flexible and vast customization options

Cons

• Salesforce tends to lag, and some features are slow.
• Users feel it can be expensive for the features and the quality of these features.
• The calendar feature needs improvement.

Capterra Rating: 4.4/5

Website: salesforce.com

5 Top Communication & Automation Software Tools for Your Sales Tech Stack

Here is a quick comparison of the best communication and automation software to use in your sales tech stack. Keep scrolling for the full reviews, including key features, pros and cons, and full pricing:

1.ActiveCampaign

ActiveCampaign is a leading customer experience automation platform that makes connecting and engaging your customers simple. It has a huge range of pre-set marketing automations for email marketing, CRM, and all forms of digital communications. ActiveCamaign also offers standout features for segmentation and personalization for email, social media, direct messaging, chat, and text/SMS. It supports a vast array of integrations and is one of the simplest and most intuitive platforms you can use. The drag-and-drop features make it especially great for anyone who is not familiar with HTML but needs to be able to build customized templates.

Key Features

• Email Marketing
• Email Templates
• Marketing Automation
• Campaign Management & Analytics
• CRM
• Lead Management
• Contact Database
• Segmentation

Pricing

• Free Trial: 14 days
• Lite: From $15/month for 500 contacts
• Plus: $70/month for 1000 contacts
• Professional: $187/month for 1000 contacts
• Enterprise: Custom Pricing

Pros

• Easy and intuitive to use
• Great onboarding assistance and customer support
• Offers useful segmentation features

Cons

• Occasional bugs/glitches
• Automation can be tricky to set up correctly
• Terminology can be complicated for inexperienced users

Capterra Rating: 4.6/5

Website: activecampaign.com

2.Freshchat

Freshchat by Freshworks is a powerful multi-channel messaging software that allows users to integrate all communications into one platform. It offers live chat, chatbots, communication and routing automations, automatic language detection, and support in multiple languages.

Freshchat works best when it is used in conjunction with other Freshworks products but it can be used successfully as a standalone solution for multi-channel communications and automations.

Key Features

• Multi-Channel Communication
• Live Chat
• Proactive Chat
• Chatbots
• Canned and Automated Responses
• Code-free Development
• Geotargeting
• Multi-Language Support
• Transfers/Routing
• AI/Machine Learning
• Augmented Analytics

Pricing

• Free Trial: 21 days
• Free Forever: Up to 100 agents/100 contacts, limited features
• Growth: $18/month, per agent
• Pro: $47/month, per agent
• Enterprise: $83/month, per agent

Pros

• Live chat features are a plus
• Very user-friendly and easy to learn
• Great customer support

Cons

• Works best in conjunction with other Freshworks products
• Initial setup and configuration can be tricky
• Some users noted that the chatbots were disappointing

Capterra Rating: 4.0/5

Website: freshworks.com/live-chat-software

3.MailerLite

MailerLite is a quick and simple, but still powerful, email marketing platform. It is an easily scalable platform that allows you to use pre-set templates or build your own drag-and-drop templates for newsletters, landing pages, and websites. You can set up and manage custom or triggered email campaigns, as well as make use of their added features, including pop-ups, multi-trigger automation, embedded forms and surveys, Facebook custom audiences, and auto-resend campaigns. MailerLite also provides detailed tracking and reporting so you can measure and optimize your campaigns.

Key Features

• Email marketing
• Email automation
• Drag and drop newsletter editors
• Personalized transactional emails
• Website builder and
• Easy-to-build blogs
• Landing pages
• Signup forms
• Email verifier
• Create and sell digital products like e-books or downloads
• E-commerce store integrations
• Paid newsletter subscriptions

Pricing

• Free Trial: 30 days
• Free Forever: Up to 1000 subscribers, 1 user
• Growing Business: From $10/month for 1000 subscribers, 3 users
• Advanced: From $21/month for 1000 subscribers, Unlimited users
• Enterprise: Custom Pricing

Pros

• Outstanding customer service
• Full range of features for email, automation, and multiple landing pages
• Very easy to use and integrates seamlessly with other programs

Cons

• Have to have a paid plan to remove the bright green MailerLite logo/email footer

Capterra Rating: 4.7/5

Website: mailerlite.com

4.Zapier

If you’ve been in the digital marketing space for quite some time, you’ve probably heard or know about Zapier. Zapier is the holy grail for automation software. This tool allows third-party integrations with over 4000 apps. You can rely on Zapier to automate every stage of your sales funnel.

Key Features

• Automated rules
• Filters for specific user actions
• Scheduling and delaying actions
• Data formatting
• Custom app integrations
• Custom webhooks
• Bulk data importing and exporting

Pricing

• Free Trial: 14 days for paid plans
• Free forever: limited to 100 tasks/month
• Starter: From $19.99/month
• Professional: From $49/month
• Team: From $299/month
• Company: From $599/month

Pros

• Impressive range of integrations
• In-depth automation possibilities
• Users believe this tool is value for money

Cons

• Lacks error handling function
• Doesn’t alert users when integrations have errors
• No collaboration possibilities for the professional plan

Capterra Rating: 4.7/5

Website: zapier.com

5.Zoominfo

ZoomInfo is a platform for B2B companies with a current and frequently updated database of insights, intelligence, and purchasing intent data about different companies and contacts. The platform also includes several tools for communication, engagement, and data handling to help you reach and engage your prospects in a relevant and meaningful way. Zoominfo integrates with numerous other tools and is a key component of your sales tech stack, enabling you to close more deals and improve your conversion rates.

Key Features

• Lead Builder
• Integration with leading CRMs and marketing automation software
• Data cleaning and enrichment
• Data segmentation and filtering
• News/people alerts
• Detailed reporting
• Lead intelligence
• Market Insights
• Account-level Insights
• Lead Analysis

Pricing

• Free Trial: 14 days
• Pricing on request (packages vary depending on the features you need)

Pros

• Advanced search options and save search feature
• Provides accurate and fine-grained company and contact data
• Great integrations and extensions are available
• User-friendly and easy to master

Cons

• Information is occasionally outdated or inaccurate
• Can be a pricey option for small businesses

Capterra Rating: 4.2/5

Website: zoominfo.com

3 Best Demo Creation Platforms to Use in Your Sales Tech Stack

Here is a quick comparison of the best demo creation software to use in your sales tech stack. Keep scrolling for the full reviews, including key features, pros and cons, and full pricing:

1.Walnut

If you’re looking for a sales tech stack tool that can help you engage your audience with interactive and personalized demos, look no further than Walnut. Brands can create product demos for their sales, marketing, and customer success. It’s not difficult to learn to use this tool, and once you get the hang of it, you can create demos in minutes.

Key Features

• Personalized sales demos
• Reusable demo templates
• Easy-to-share demo links
• Track and analyze demos
• Team collaborations

Pricing

• Contact Walnut for a custom quote

Pros

• Demos are interactive and easy to share and use
• Users report exceptional customer support
• Easy to personalize demos, and you don’t need coding skills

Cons

• Limited range of features
• Dialog box controls need improvement

G2 Crowd Rating: 4.2/5

Website: walnut.io

2.Reprise

Reprise is a no-code demo creation platform for sales and marketing. It is an easily scalable, enterprise-ready, platform that gives you the ability to create professional demos without any coding. It is a very simple and easy-to-use platform, that offers everything you need to create great demos with app capture, screen capture, and live or guided recording. Reprise is one of the only demo creation platforms that is SOC 2 Type 2 certified by the American Institute of CPAs (AICPA), which demonstrates its commitment to data security and privacy.

Key Features

• Application capture
• Screen capture
• Live/guided demos
• Enterprise scale and security
• Analytics and reporting
• Integrations with Google, Salesforce, and HubSpot

Pricing

• Contact Reprise for a custom quote

Pros

• Create working demos or click-throughs
• Very easy to capture and edit/anonymize information for custom demos
• Highly customizable so can be used for anything, even internally for training, etc.
• Excellent customer support

Cons

• UI can be a bit clunky
• Sheer volume of customization options can be confusing

G2 Crowd Rating: 4.4/5

Website: reprise.com

3.Demostack

Demostack is a demo creation platform that makes it very easy to clone your website to create an authentic demo environment, and show viewers exactly what to expect and how to use your product. It is a no-code platform that provides numerous advanced features with the ease of a point-and-click editor. With Demostack you can easily add everything from embedded content to animations, drop-down lists, and custom pop-ups to your demos, which are fully customizable so you can create truly tailored and personalized demos.

Key Features

• Automated demo environment creation/cloning
• Advanced visual and content editing features
• Drag and drop/point and click editing
• Add advanced features like embedded content, automation, drop-downs/pop-ups
• Demo sharing via embedding, custom link sharing, and tracking

Pricing

• Contact Demostack for a custom quote

Pros

• User-friendly and easy to master
• Very easy to clone a demo environment of your website
• Point-and-click editing for all demos and templates
• Offers insights and analytics so that demos can be optimized/customized for every prospect.

Cons

• No API provided
• Lack of integrations
• Not yet available for mobile

G2 Crowd Rating: 5/5

Website: demostack.com

Why You Need a Sales Tech Stack?

Now that you know the sales stack meaning, let’s talk about the advantages of having a sales tech stack. 

Optimized Sales Funnels

A sales funnel describes every stage of a buyer’s journey to when they make a purchase. Every business wants its customers to get through its sales funnel quickly and successfully. But this isn’t easy as 79% of marketing leads never get to the purchasing stage of a sales funnel. 

You can make it possible for your business to push more leads to the final stage of your sales funnel with a sales tech stack. These tools have the features you need to understand how buyers respond at different sales funnel touchpoints and what could be preventing them from progressing through your funnel. 

Less Administration

If you don’t have cold email software, manually importing contacts, and managing your deals and sales takes time. Save your team all this time by using the automation features from sales tech stack tools. 

Not all sales tech tools offer extensive automation for all your workflow processes. However, each software will have some element of automation to optimize the features they provide. 

Improved Customer Experience

Customer experience is one of the most vital elements of a business. If your customers have a negative experience, they won’t purchase or return. As sales tech stack tools save you time through automation and provide insights into your buyers’ journey, you’ll have plenty of information to improve your user experience. 

You’ll find that some sales tech stack tools have AI capabilities to provide insights based on your sales team’s performance. These features are ideal to enhance your customer support efforts. 

In-depth Tracking Intelligence 

Data analytics are what every business needs to modify their marketing approaches, personalization tactics, and lead generation strategies. Sales tech stack tools allow brands to leverage data to understand their audience’s pain points, sales team weaknesses, and other essential aspects to improve.

How to Evaluate Sales Tools for Your Stack?

When choosing the best sales stack tools for your business, you need to evaluate these questions:

1. How big are your team and business? If you have a small business with a handful of employees, you may not need a long list of sales tech stack tools. It’s vital to understand your business and team’s growth to determine what software you need and how robust they need to be. 
2. What aspects of your sales funnel have to be automated and optimized? You may not want to automate and optimize every touchpoint of your sales funnels and work processes. For example, one business may believe automating its contracts and invoices will be valuable. But another may prefer to automate its lead generation strategy. 
3. Will your team use this technology? Speak to your sales team before choosing sales tech stack tools. Your sales team will have a first-hand idea of what they spend the most time on and what your customers complain about. Choose tools that your teams can learn. 
4. Will these tools have a positive impact on your revenue? This question is fundamental because sales tech stacks are expensive. If the software doesn’t directly improve your ROI, there’s no point in having it. 
5. What is your budget? As we mentioned above, sales tech stacks are pricey. Determine your budget and then choose the best tools for your brand. 
6. What integration possibilities do you need? Most sales tech stack tools offer integration options. But the volume of possible integrations often influences the plan you can choose. Analyze your current sales tech stack and determine if the new tools you’d like to add can integrate with it. If you don’t have a sales tech stack, ensure the tools you choose can seamlessly work together. 

How to Build The Right Sales Tech Stack?

Conclusion

Having a sales tech stack is an excellent solution if you’d like to optimize your team’s workflow and business processes. How many tools you need for your sales tech stack depends on the size of your business, which processes you want to automate, and your brand offerings. However, your sales tech stack should include CRM, lead generation, communication, and engagement software.  

References

Dooly: 2022 Sales Happiness Index

MemBrain: 6 sales tech stats from the latest SST report that may blow your mind

Salesforce: What Is Marketing Automation?

AutoGrow.co: 40+ Mind-Blowing Stats About Sales Funnels

The post The 15 Top Sales Tech Stack Tools: Build The Perfect Sales Stack in 2024 appeared first on P2P marketing.

Done right, a pre-launch marketing campaign will increase awareness and generate buzz and anticipation for your new product or service.

It will help you build a list of contacts; generate leads and convert those leads to paying customers.

So, how does it work, exactly, and what are the best pre-launch marketing strategies to use?

In this guide, we’re going to cover just that!

We go over what pre-launch marketing is and how it works, six simple and effective pre-launch marketing strategies, and a case study to see how it can be done.

Let’s dive right in!

7 Must-Have Pre-launch Tools

Here are the top 7 tools every business needs for pre-launch marketing.

What is Pre-Launch Marketing?

Pre-launch marketing is the marketing you do before your new product (or service) is officially available. It helps you create awareness of your product, build some anticipation and buzz around the upcoming launch and generate valuable leads.

A pre-launch marketing campaign is also a great way to test different marketing channels to see which ones will be most effective. You can also gather some feedback on your product to gauge how it is received and fine-tune both your product and your marketing.

Done right, pre-launch marketing lets you hit the ground running, with the following already in place:

• An established and search engine optimized website, geared for selling
• Robust social media presence and following
• An audience that is engaged, ready to buy, and ready to refer more customers to you
• Relationships with ambassadors and influencers ready to promote your new product
• Some positive press coverage and the authority that comes with that
• A good handle on what your frequently asked questions, positive and negative, will be and how to answer them
• Solid marketing strategy, including who your target audience is, the best channels to reach them, and a detailed strategy, with defined goals and how to achieve them
• Momentum from the hype, anticipation, and positive buzz in your audience

As you can see, an effective pre-launch marketing campaign is hugely beneficial and will set you up for success in your post-launch marketing!

To get a brief idea of what’s involved and how it works, take a look at this video by Ashlyn Writes:

Here are six proven pre-launch marketing strategies to use:

6 Pre-Launch Marketing Strategies

These pre-launch marketing strategies are designed to generate buzz in the build-up to your launch, provide valuable insights and generate leads:

1.Build and Optimize Your Landing Page for Pre-Launch Lead Generation

Your website and landing page are the first port of call on your pre-launch marketing journey.

A great website and a landing page that is optimized for leads and conversions are critical to any business, but even more so during the build-up to your launch.

Whether you have your design and copy all perfectly prepared, or you’re live with just ‘coming soon’ on your page, you can use your landing page to your advantage.

You can provide value to your customers and gather contacts and leads. Here are the most important ways to do this:

• A quick and easy sign-up for more info on the product and launch. You can offer a newsletter or exclusive access to launch deals
• Provide an easy way to pre-order, if that is something you will offer
• Track where visitors are coming from to see which marketing channels bring them to your website
• Use heat mapping software to see how visitors interact with your website
• Provide highlights, as well as the detailed product information that you can’t easily convey in ads or on social media
• Solidify your SEO through on-page optimization and link building
• Display any social proof, reviews, or influencer posts that you have prominently

The secret to success here is to provide the information they need, as well as added value.

If you’re asking for contact information and email addresses, make sure that you’re offering them something worthwhile in exchange. Highlight what they will get out of signing up, such as first access or exclusive deals.

2.Run A Pre-Launch Raffle to Generate Buzz and Capture Leads

Running a raffle with entries for referrals is a great way to capture leads, build your email list and generate buzz in the build-up to your product launch.

You can gamify the process or build tiers, with prizes of increasing value, to get people to ‘play’ to win. The more referrals they make the more entries they get and the higher the value of the prize.

Prizes can be products, coupons for discounts, branded swag, or anything else you can imagine.

Raffles like this are especially useful for gathering leads and contact information. You can also use them to re-target the referrals that didn’t win anything in your raffle by offering them a personalized deal or coupon code down the line.

Tools like UpViral help you set up and run a raffle that you can integrate into your website, your social media accounts, and your email marketing programs.

Raffles of this nature mesh very well with social media and you can use them hand-in-hand to create a lot of interest, engagement, and buzz within your pre-launch marking campaign.

Referrals made by someone the referee knows are also more likely to convert to sales. The referral leads generated from a raffle are highly valuable for your post-launch marketing and sales.

3.Leverage Social Media to Build the Hype

Your social media pre-launch marketing strategy is critical. Here you can really build the anticipation and get your audience hyped up about your new products!

Here are some easy pre-launch marketing ideas to use on social media:

• Video teasers that don’t reveal everything and build suspense
• Development updates that reveal a bit about the product and why it’s so great.
• Employee or team member spotlights to introduce the people behind the product. These are a great way to make your connection with your audience more personal, and they provide valuable storytelling opportunities.
• Live AMAs (‘ask me anything’, usually on Reddit) with team members or the CEO
• Polls and quizzes on the options you might be able to offer
• Social media contests, challenges, and giveaways
• Sharing influencer posts and reviews
• Develop a unique hashtag for people to use

The more active, engaging, and quirky or personal your social media is, the better. You want your social media to help you really connect with your audience and build a relationship with them.

Social media (and influencers) is a great way to build trust and credibility.

4.Work with the Right Influencers

Adding influencers to your pre-launch marketing is a great way to increase awareness and generate some hype and anticipation in your audience.

Influencers are, well, influential and their endorsement of a new product goes a long way!

People trust people, much more than they trust marketing messages from brands or businesses. Additionally, 74% of consumers’ purchases are informed by social media.

An influencer can get the word out about your upcoming launch, while also educating your audience about the product, and generating hype.

The key is to find the right influencers to work with. This depends on your niche, product type, and budget.

There are many ways to find and vet influencers before you reach out to them but look for people who are active in your space and have a following that consists of your ideal customers.

If they’re seen as something of an expert or authority, even better!

Don’t limit yourself to one platform or channel either. Influencers are not just on social media, they’re also blogs, podcasts, forums, and message boards.

Influencer product reviews, product comparisons are great for getting your product known. Send them samples to try and get their feedback.

Get them to ask their followers for feedback too – asking questions on Instagram stories is a great way for the influencer to get some valuable engagement and for you to get some valuable feedback on the product!

5.Create a Press Kit for PR

Creating a Press kit or PR kit makes it really easy for reporters and publishers to find all the information they need to share your story.

Whether they’re journalists, content writers, bloggers, podcast hosts, or social media influencers, make it easy and they’re more likely to share your story!

A good press kit is concise and easy to understand, and it should contain:

• Your Story – who you are, what you’re all about, and the history of your business or brand. This should convey who you are and share any high points in your history.
• Bios of Your Key Players – CEO and management or team leaders, and the whole team if it’s small. Include expertise, qualifications, and what their role is. Providing this information makes it more likely that any coverage you have will be more personal, and helps them know who to contact for an interview.
• Product Details – a factsheet of specifications and all the detailed information needed to properly discuss your product. Remember to note what sets your product apart, and why it is better.
• Product Highlights – a concise version of the product factsheet that highlights the important aspects of the product and what makes it different or better than competitors’ products.
• Branding and Logos – provide high-quality logos and branded material that can be used along with any content they create.
• Product Images – a selection of high-quality images of your product that they can use.

Make sure that your press kit is easy to find. You can have a page for it on your website or store it online with a link download it.

You can also put it on a branded USB stick and give it to them as corporate gift. This will help you get the word out, and deliver your press kit in the process!

6.Host Virtual and In-Person Events

Traditionally, openings and launches often involved an in-person event or celebration of some kind. In the digital age, especially since Covid-19, virtual events have become more popular.

If you’re launching in a new physical space, an opening event in your new space is a great idea.

Giving people the opportunity to attend a celebration, interact with and physically touch your offering has a profound effect on your relationship with them, and your sales.

But if you’re in e-commerce or you otherwise do not have premises, a virtual event is the way to go!

You can use events, virtual or in-person, to:

• Promote your products with limited time offers that are only available during the event
• Target potential customers who need a little extra push to engage with you
• Create dynamic content for your social media channels by streaming or recording and posting portions of the event
• Take photos to share on social media
• Educate your audience about your product in an interactive way
• Inspire some excitement and generate some buzz. If you’re amped about your upcoming launch, talking about it with your audience will share some of that excitement with them
• Build more personal relationships with your audience
• Gather great feedback and have some questions asked and answered
• Provide attendees a share-worthy experience and share-worthy content to share on their personal and professional social channels

Events, big and small, are important for establishing and maintaining relationships and communication with your audience.

They can also help you gather some valuable feedback from your target audience. This will help you fine-tune your approach and improve your product offering.

Case Study: How ShopifiedApp Earned $38,458 with UpViral Prior to Launch

In this case study from UpViral, Karl Schuckert and Chase Bowers created a lead generating pre-launch marketing campaign that garnered $38,458 in sales, before launching a new Shopify dropshipping app, called ShopifiedApp,

They used UpViral and their campaign exceeded all their objectives. Here’s how it worked:

Objective

The objective of the ShopifiedApp pre-launch marketing campaign was to generate buzz building up to the launch of the app, populate a list of solid leads and convert those leads to paying customers.

They needed to do this in as little time as possible while spending as little as possible.

Approach

They used UpViral to create a three-phase campaign:

1. Build a pre-launch waiting list ahead of the product launch
2. Convert leads on the waiting list using an email campaign
3. Deploy a second, post-launch campaign to retarget leads that didn’t convert

Let’s look at how they ran each phase of their pre-launch marketing campaign:

Phase 1: Building Their Pre-Launch Waiting List

To build the waiting list, they made a simple opt-in page for people to join the list, with the promise of being the first to know when the new app was available.

People who signed up were then offered the opportunity to gain early beta access before anyone else. This offer was sent only to those who had already signed up and shown that they were serious about wanting access to the app.

To qualify for beta access, they had to refer three friends and get them to sign up for the waiting list, using a unique and trackable invite link.

To get early access, they would need to get 3 of their friends to sign up as well – using a unique invite link, which could also be shared on social media.

The offer targeted those who had already shown they wanted early access by signing up, so offering them access even sooner was guaranteed to be an enticing offer.

They made the threshold low, with only three referrals, ensuring it was easy to do, and there would be minimal resistance.

Within just 15 days they had 231 shares on social media, resulting in 605 subscribers, which equates to almost 40 leads a day with zero acquisition cost!

The best part? Those leads were all very interested in the product, and highly likely to convert to paying customers when it launched.

Phase 2: Leveraging the Waiting List Convert

Once they had gathered a list of leads from the waiting list and the beta access list, Karl and Chase nurtured those leads with a sequence of emails using Upviral.

They offered leads a discount coupon for a small ($10) discount on the lifetime pricing option for the app.

The email campaign targeting leads from the first phase of their pre-launch marketing campaign resulted in 67 additional sales, worth almost $20,000.

Of the 605 leads, 67 were converted via the email campaign, which amounts to more than 10% of their conversions.

Phase 3: Launch and Post-Launch Campaign

Phase three of their strategy was to run a campaign during and after the launch of the app.

This campaign was to retarget people, via a Facebook ad, who had visited their sales page without making a purchase.

The aim was to nudge the interested but hesitant leads and draw them into the Upviral campaign so they could convert them to paying customers.

Using a Facebook ad carousel and video ads, they channeled people who clicked on the ads back to the campaign and were offered the opportunity to get the app for free.

Once they entered an email address, signaling that they were serious (just like those who signed up for the waiting list), they were given free access to a Chrome extension.

They were also given the option to get a $10 discount code for the app, as long as they got three of their friends to sign-up.

From there, they repeated the email campaign idea and sent a series of follow-up emails, along with a $10 discount coupon.

The third phase campaign resulted in an additional 62 sales and another $18,500 in revenue!

Final Results

The invite links provided for subscribers were unique and trackable, which allowed Karl and Chase to see exactly where their sales were coming from.

They could also see the number of shares on social media and see how those lead to new subscribers.

Their three-phased approach to pre-launch marketing earned them an impressive $38,458, with very low acquisition costs and minimal effort.

Overall, the campaign met and exceeded all the objectives: generating buzz on social media, populating a waiting list, and converting subscribers to paying customers. All over a short period, without high costs!

Their pre-launch marketing strategy also set them up for future retargeting campaigns and post-launch marketing.

Wrapping Up

Pre-lunch marketing is the best way to hit the ground running when you launch your next product, service, or business!

Today, we’ve covered some of the easiest and most effective pre-launch marketing strategies you can use in the build-up to your product launch.

We’ve also looked at a case study, to see how effective a simple and inexpensive pre-launch marketing campaign can be.

References

HubSpot: The Ultimate Raffle Planning Guide (PDF)

HootSuite: How to Host a Successful Virtual Event: 10 Tips

Shopify: Time to Shine: How to Create a Press Kit That Gets Publicity

5WPR: How to Create a Media Kit

The post Pre-Launch Marketing: 6 Strategies to Pre-Sale Your Product [2024] appeared first on P2P marketing.

So, if you thought about hiring a creative agency that understands the digital world, you landed in the right place.

There are many digital creative agencies that claim to master branding but only a few truly do.

We did the heavy lifting and reviewed dozens of digital creative agencies to present you with the ones we liked the most. Plus, we have a detailed guide for choosing the best agency for your brand.

Let’s get straight to it!

What Services Does a Digital Creative Agency Offer?

Your digital creative agency needs to capture your brand’s story through visual and interactive elements.

Most agencies offer services like web design and development, graphic design, and storytelling to accomplish this. 

Let’s inspect each of the mentioned services.

Web Design and Development

94% of customers’ first impressions relate to a website’s design. Considering you have as little as 7 seconds to make a first impression, your web design is essential.

Your agency should understand how to express your brand through your web design while clearly outlining the call-to-action (CTA). 

While we focus on web design, let’s not forget web development. You may think DIYing it and using a pre-made template for your website does the trick. But this won’t cut it.

You need a properly coded, responsive, mobile-adaptive website to keep your consumers on your website and encourage them to take your desired action.

Graphic Design

Your digital creative agency will handle all your graphic design components. Agencies do this to engage your target audience aesthetically.

These agencies can design and create captivating logos, entertaining animations, and information-packed infographics. 

Hiring a digital creative agency in North America or the UK takes the guesswork out of graphic design. Instead, you can rely on top-quality designs to promote your company and keep your audience engaged. 

Storytelling

Every successful brand has a gripping story that emotionally connects the business’s offerings to its target audience. Because of this, a digital creative agency will curate authentic, concise stories that positively reflect a brand’s values and culture.

A digital creative agency will know how to add enough personality to brands’ stories while highlighting how that brand can add value to their target audience’s lives.

These agencies will also prove why consumers can trust that brand and why that brand offers the services they do.

Storytelling for all businesses is paramount to develop loyal customers as it builds credibility around a business.

Storytelling allows organizations to increase awareness and achieve their desired conversion rates without coming off like a salesperson.

5 Best Digital Creative Agencies in North America

1.Traina Design

Traina Design is a full-service, creative services agency that’s all about raising the bar for branding and creative specializations. This agency has received several accolades from Under Consideration, Logo Lounge, and American Advertising Awards, to name a few.

The Traina Design comprises seasoned writers, designers, developers, strategies, and account experts. This digital creative services agency in North America is the ideal solution for businesses that need an all-rounder agency. 

Agency Snapshot

Founded: 2005

Location: San Diego, United States 

Number of employees: 30-50

Top clients include: Brooklyn Brewery, ResMed, Picture 

Services

• Brand strategy
• Logo design
• Brand style guide
• Search Engine Optimization (SEO)
• Content strategy
• Mobile-responsive development
• Packaging
• Analytics

Rating: 4.9/5

Website: https://trainadesign.com/

2.Lounge Lizard

As a second full-service marketing agency in North America, Lounge Lizard has been around for a very long time. In this time, the agency has developed an impressive and extensive portfolio of renowned clients. Lounge Lizard can help your business from developing key customer-centric strategies to optimizing SEO, and maintaining your website.

Businesses only looking for a few creative services aren’t Lounge Lizard’s target client. However, you can request only the services you need. 

Agency Snapshot

Founded: 1998

Location: New York, Long Island, Washington DC, Nashville, United States 

Number of employees: 30-50

Top clients include: Honeywell, Canon, KORG

Services

• Mobile app development
• SEO
• Logo design
• Identity design
• Interactive design
• Social media
• Web development and design

Rating: 4.7/5

Website: https://www.loungelizard.com/

3.The Bureau of Small Projects

With over a decade of proven experience, The Bureau of Small Projects primarily works with non-profits. However, don’t be fooled, this agency has its fair share of “big industry” names in its portfolio.

For content creation, branding, web development, and marketing, this agency has established seven-step processes for each. 

Essentially, this digital creative services agency in North America is fully equipped. Plus, it also has rewards and affiliations with Forbes, Codeable, and AIGA. 

Agency Snapshot

Founded: 2013

Location: San Diego, United States 

Number of employees: 40-60

Top clients include: The Imagista, Everyone Matters, Fascination Lab

Services

• Web design and development
• Reporting 
• Logo design
• Identify design
• Social media
• Content strategy
• SEO

Rating: 5/5

Website: https://www.smallprojectsbureau.com/

4.Neuelane

Being a relatively new digital creative services agency, Neuelane has a network of happy clients.

This agency can help you create competitive marketing, content, social media, and branding strategies. Neuelane will also help identify your brand, and promote it through the appropriate channels. 

The downsides to this digital creative services agency in North America are that it’s new to the game, and the team is small. 

Agency Snapshot

Founded: 2017

Location: Florida, United States 

Number of employees: 10

Top clients include: Pincho Factory, Blessed Beauty, The Tax Team

Services

• Reporting
• Content strategy
• Logo design
• Identity design
• Interviews
• Online surveys
• Social media
• SEO

Rating: 4.6/5

Website: https://neuelane.com/

5.ThreeSixtyEight

In its 10 years of existence, ThreeSixtyEight is a fantastic, full-service digital creative services agency in North America.

Most of this agency’s work has been for small businesses, helping them with video & motion graphics, social media marketing, brand identity, and web development.

For its top clients, ThreeSixtyEight has increased brand awareness by 16% over three weeks, and achieved over 200 press mentions. 

Agency Snapshot

Founded: 1980

Location: Louisiana, United States 

Number of employees: 30-50

Top clients include: Bluejackeeter, Rakuten Ready, 10 Days

Services

• Content strategy
• SEO
• Social media
• Identity design
• Reporting
• Research and insights
• Web development and design 

Rating: 4.9/5

Website: https://threesixtyeight.com/

4 Best Digital Creative Agencies in the UK

1.Rhapsody

Established almost five decades ago, Rhapsody helps businesses of all sizes develop and maintain a successful marketing strategy.

The agency focuses on four disciplines: creative, consultancy, content production, and content natives. Although its headquarters are in London, you can find offices in Madrid, Warsaw, and Poland.

Rhapsody’s website focuses more on visual aesthetics than delivering obvious information. This design may show their style of web design. 

Agency Snapshot

Founded: 1987

Location: London, United Kingdom

Number of employees: 100-150

Top clients include: Huawei, Thames & Hudson, Adobe 

Services

• Campaign strategy
• Social media
• Identify design
• Logo design
• Customized technology solutions
• Copywriting

Rating: 5/5

Website: https://www.rhapsodymedia.com/

2.Jask Creative

Jask Creative has a great selection of creative services to suit any business. This digital creative services agency will help you maintain positive PR, create a marketing strategy to drive customer appreciation, and manage your campaigns. This agency has worked with a list of industry favorites too.

The teams of Jask Creative might not be big. However, professional photographers, developers, content creators, branding experts, and videographers form the team. 

Agency Snapshot

Founded: 2002

Location: London, United Kingdom

Number of employees: 40-60

Top clients include: Umbro, Poundland, CRL Stone 

Services

• Email marketing
• Web development and design
• Print management
• PR
• Content strategy
• Photography marketing 
• Video marketing

Rating: 4.5/5

Website: https://www.jaskcreative.co.uk/

3.Our Own Brand

Despite its infancy in the digital creative services industry, Our Own Brand is a top choice for a well-rounded marketing agency.

This agency can handle every aspect of your digital creative strategy and your entire marketing campaign. Our Own Brand heavily focuses on capturing your brand using fewer words, and more visually inclined content.

In its 3 years of servicing businesses of all kinds, Our Own Brand has racked up more clients than most agencies. 

Agency Snapshot

Founded: 2018

Location: London, United Kingdom

Number of employees: 10-30

Top clients include: CAT, Rolling Stones Carnaby Street, Hackett 

Services

• Rebranding
• Visual identity
• Brand workshops
• Media buying
• Animation
• Social media
• Photography
• Web development and design

Rating: 5/5

Website: https://www.ourownbrand.co/

4.Appetite Creative Solutions

Unlike many other digital creative services agencies, Appetite Creative Solutions specializes in a few focus areas. This agency has received multiple awards for two years in a row.

The agency also follows a very progressive, in-with-the-trends culture. This culture may reflect the agency’s innovative techniques and strategies. 

Besides the main offices in London, you can also pay Appetite Creative Solutions a visit in Madrid and Dubai. Also, note that this agency is passionate about and eagerly promotes feminism. 

Agency Snapshot

Founded: 2015

Location: London, United Kingdom

Number of employees: 20-40

Top clients include: AdNami, J2, Hybrid Theory

Services

• Packing
• Identity design
• Web development and design
• Paid advertising 
• Social media

Rating: 4.8/5

Website: https://www.appetitecreative.com/

How to Choose the Right Digital Creative Agency

There is so much to evaluate for your business’s best digital creative agency.

To make this easier for you, here are the top tips to consider when choosing a digital creative agency:

1. Social proof: The digital creative agency’s online reputation will reveal if the agency is reliable. To confirm this, check the agencies’ websites for social proof elements or their social media accounts to read client experiences. The ideal digital creative agency will many satisfied clients showcased through testimonials and case studies.
2. Website function and design: Remember we spoke about the importance of web design and development as a creative service? Well, your digital creative agency should have a quick-responding and appealing website. The page loading times shouldn’t take a while, and navigating around the site should be simple.
3. Team members: As creative services describe a diverse set of expertise, your digital creative services agency should have professionals of all kinds. Instead of choosing an agency whose members have limited skills, pick one with a team of seasoned professionals specializing in different aspects of creative marketing.
4. Agency portfolio: Stick with agencies that have a sizeable portfolio. You don’t want your business to be an agency’s “lab rat”. So pick one who has proven expertise in this industry. The type of clients your digital creative services agency is just as important.
5. Agency values and culture: The values and culture your agency promotes must align with those of your business. Choosing an agency with values and culture similar to your business’s will increase the chances of a promising relationship.
6. Agency guarantees: Avoid digital creative services agencies that make unrealistic promises. If something sounds too good to be true, it usually is, and that goes unsaid in this case. 
7. Easily contactable: Can you seamlessly reach out to the agency, or is it a nightmare? Does the agency take two days or two weeks to respond? Are there many ways of contacting the agency or just one? These are all vital questions to ask as you want a helpful agency that’s readily available.
8. Services cost: Besides opting for a digital creative agency that accommodates your budget, determine if an agency offers enough good quality services. You don’t want to hire other contractors to fulfill tasks the agency doesn’t specialize in. Choose an agency that offers you everything you need within your budget.
9. Full service or specialization: Some digital creative services agencies will offer a 360 solution to marketing by providing more than creative services. However, your business might not need those additional offerings. Evaluate whether you’ll be mostly paying for services valuable to your business or not. 
10. Reporting and Updates: As the client, it’s not your job to hound down a digital creative services agency for updates on their progress. Weekly, bi-weekly, or monthly, the agency must send you a report of all their past efforts.

Final Thoughts on the Best Digital Creative Agencies

For any business, big or small, it’s crucial to have a foolproof creative strategy in place. Creativity is one of the most vital factors of how customers respond to and engage in marketing techniques. 

Each agency we reviewed, in its own respect, offers valuable services. However, not all agencies will work for all businesses. Ensure you follow this review to the T, and you apply your own realistic reasoning. 

References

WebFX: Website Statistics: 10 Critical Stats to Know for Web Design

SaaS Scout Research Group: Graphic Designers Statistics & Industry Trends

ACM Digital Library: Trust and Mistrust of Online Health Sites

The post 9 Best Digital Creative Agencies in North America and UK [2024 Full Review] appeared first on P2P marketing.

Unfortunately, many marketing agencies claim they can promote anything, but this isn’t always true. And you don’t want to see your marketing investments go down the drain!

We’ve selected and reviewed the best esports marketing agencies in North America and the UK to help you find an expert esports marketing agency!

We also cover how the esport industry has grown, the channels used in esports marketing, the key services offered by esports agencies, and how to choose the right one for your brand.

Growth of the Esport Industry

The esport market grew by almost 50% between 2020 and 2021, and it has continued to grow steadily.

In 2022, there were 261.2 million esports enthusiasts and 270.9 million occasional viewers. These numbers are forecast to reach 318.1 million and 322.7 million respectively by 2025

Professionals believe that social distancing will increase Esports engagement by 61%, increase the growth of gaming platforms by 61%, and increase the movements of big brands into esports sponsorships by 52%.

These figures prove esports marketing is growing exponentially, and you can expect a lot of security around this investment.

While China hosts the most thriving esports marketing on the globe, the esport market in the United States is giving them a run for their money. Within only three years, North America doubled its esport revenue to $607 million. However, the UK is not far behind with an average growth of 8.5% in their esports revenue over three years. 

Which Marketing Channels Are Used in Esports Marketing?

Esport marketing channels use multiple channels for a successful esport marketing strategy. A few of these channels include Search Engine Optimization (SEO), App Store Optimization (ASO), and Search Engine Marketing (SEM).

However, the primary marketing channels esport marketing agencies use are influencer marketing, PR, and streaming platforms like Twitch and Huya. Here are the details of how these primary marketing channels work for esport marketing. 

Influencer Marketing

Esport marketing heavily relies on influencers. This is because gamers and streamers have large audiences to promote a brand too. The audiences of these influencers trust them, so convincing their audience to support your business won’t be difficult. 

An esport marketing agency will have the appropriate tools and techniques to source influencers to market your brand. Depending on your offerings, influencers will most likely host live streams showcasing your product. Influencer marketing is a crucial marketing channel for esport marketing, and with it, your brand will extend its reach. 

Public Relations

To attract esport community members to your brand an esport marketing agency will use PR techniques and strategies in gaming magazines and blogs. They do this to put your business in front of potential viewers and interest them. 

PR is a very delicate practice as it’s not always easy to gain results. But with the help of an esport marketing agency to curate and release engaging publications about your brand, and highlight the value of your products, PR will be much easier. 

Streaming Platforms

There’s a high chance that various streaming platforms will host most of your target audience. Gamers spend time on streaming platforms to connect with influencers and other gamers in their community. If you don’t know how to market on streaming platforms, you might not see the results you want. 

However, this is what an esport marketing agency does for you. These agencies have experience working with countless streaming platforms and the community they host. Consequently, esport marketing agencies will use paid advertising techniques to visually captivate users. 

What Services Does an Esport Marketing Agency Offer?

To ensure your esport marketing strategy is successful, agencies in the UK and North America offer countless services including the channels mentioned previously. However, some agencies specialize in the fundamentals of esport marketing exclusively, whereas others offer a full range of services. 

The type of agency you choose depends on various factors. But before getting to what those factors are, let’s examine the most common services from an esport marketing agency.

Sponsorship Management

Sponsorships are a pivotal component of esport marketing. Over the last year, the value of Esport sponsorships amounted to $538 million, proving how crucial sponsorship management is. esport marketing agencies will brainstorm, design, and manage all your sponsorship campaigns. 

They will also outline the value of sponsorships in your esport marketing strategy needs, and how to secure these sponsorships. To accomplish this, agencies will use email marketing, paid advertising, social media marketing, influencer marketing, re-marketing, and even traditional marketing.

Sports Marketing Strategy

To leverage viewers to your esport marketing strategy, you need a customer-centric strategy. An excellent esports marketing agency in the UK or North America will help you achieve this. The agency will plan a full-proof positioning strategy, content marketing strategy, social media strategy, and branding development. 

Having these strategies in place will save you the time and guesswork of doing it yourself. Plus, these strategies develop a clear direction to propagate your brand’s value proposition.  

Social Media & Communication

Social media is an integral part of any marketing strategy. This is where you’ll reach most of your consumers and attract new ones. However, maintaining a social media strategy and general communication strategy can be mind-boggling. There’s a lot of trial and error that goes into this, and the content has to be flawless.

An Esport marketing agency will help you engage, inform and secure your consumers through social media and communication tactics. 

Sports Content

Many esport marketing agencies offer creative services for sports content. This includes animation, video editing, Photoshop, and more graphic design practices. This service enables esport marketing agencies to curate sports content aligned with what your audience wants to see. 

Instead of figuring out which type of content works the best, and how to market it, opt for esport marketing agency to help you!

How to Choose the Best Esports Marketing Agency

As there are so many great esports marketing agencies in North America, and the UK, choosing one can be tricky. To make this easier for you, here are the top ten tips for choosing the best esports marketing agency. 

1. Esport Community. Evaluate how well an esport marketing agency knows the Esport community. Do they understand the marketing techniques this community prefers? Does the agency know how to communicate with this community? You can gather this information by reading an agency’s case studies.
2. Influencer Marketing. If you’re updated with the esport community, you’ll know how popular streamers are. Now imagine connecting famous streamers to your brand. An esport marketing agency should be able to do this, as it will generate an insane amount of traffic to your brand. Ask the esport marketing agency about their network of influencers to check if they have one and if they have any popular names in their network. 
3. Hosting Team Events. Like social media contests, you can optimize your lead generation strategy through team events. Therefore, your ideal esport marketing agency should have experience with hosting successful team events. The agency must know the best strategies to drive viewers to your event and engage them.
4. Launching an Esport Team. Developing a thriving esport team is a great way to secure loyal users. Having an esport marketing agency with experience in launching and maintaining esport teams is essential because of this. Your agency should help you create a lively esport team that proudly sings the name of your team. 
5. Content Marketing. Despite the marketing strategy in question, content marketing is always a valuable addition. A professional esport marketing agency will understand expert content marketing techniques that captivate your audience. Through content marketing, your agency should put your brand at the forefront of its competition.
6. Video Marketing. It’s no secret that the rise of videos has strongly engaged consumers worldwide. With the video marketing strategy, you can create visually enabling ads to drive your conversions. An esport marketing agency that’s worthwhile can do this for you.
7. Podcasting. Podcasting is a fun method to get in front of your audience and inform them about your brand. Having a podcast means you can invite industry experts to speak to your audience, which will boost your awareness and credibility. You can also gain sponsors a lot easier.
8. Tournaments. Esport tournaments are one heck of a thing to set up, and not everybody knows how to do this. Fortunately, a fantastic esport marketing agency will have experience in designing and maintaining tournaments. These agencies can help you host the esport tournament of the century. 
9. Social Media Marketing. Social media marketing is always vital. For esport marketing, it’s no different. Check the esport marketing agency’s social media profiles to evaluate the quality of their social media expertise. If an agency offers to manage your social media marketing, they should be able to handle their own too.
10. Data and Analytics. Data and analytics are so crucial. Without this information, you can’t improve your marketing techniques or check what your esport marketing agency has accomplished. Ensure your esport marketing agency sends you weekly and monthly reports on your consumers, esport strategy performance, and other relevant KPIs. 

5 Best Esports Marketing Agencies in North America

1.PocketWhale

Pocket Whale

Los Angeles, USA/Global

Our Score

4.7 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2014

Location: Los Angeles, USA. Paris, France, Berlin, Germany, Tokyo Japan

Number of Employees: 30-50

KEY SERVICES

• PR
• Media buying
• Influencer marketing
• Creative services
• Event management
• App Store Optimization (ASO)
• Reporting
• Social media

NOTEWORTHY CLIENTS

• Omnidrone
• Outplay
• Space Ape
• Seega
• Vivid Games
• WarGaming 

WHY CHOOSE THEM?

Pocket Whale is an award-winning agency, specializing in marketing for mobile, desktop, and console games. They have global operations and are a great fit for an international market. Pocket Whale offers a full suite of esports marketing services, from strategy to implementation. 

Voted one of the top advertising and marketing agencies three times in a row, PocketWhale is the progressive esport marketing solution your business needs. This agency solely specializes in mobile, desktop, and console games marketing. 

The agency exhausts both online and offline media like PR and TV advertising. Usually, PocketWhale can also host amazing gaming events, but this might not be possible because of Covid-19. For designing, and optimizing your esport marketing strategy, you can rely on PocketWhale to tick all the boxes. 

2.United Esports

United Esports

Los Angeles, USA

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2018

Location: Los Angeles, USA. Montreal, Canada

Number of Employees: 30-50

KEY SERVICES

• Social media
• Content marketing
• Influencer marketing
• Streaming
• Community management
• Event management
• PR

NOTEWORTHY CLIENTS

• Bigo Live
• Dadi   
• Dash Lane
• Samsung

WHY CHOOSE THEM?

United Esports has burst onto the esports marketing scene, growing rapidly and achieving sought after partnerships with the likes of XLive, YouTube, and Twitch. They’re innovative, hungry and pushing boundaries, which makes them a great choice for clients that want something unique and innovative. 

United Esports is an all-rounder esport marketing agency with only a few years to its name. This esport agency has worked with countless renowned companies like P&G, Wallops, and Konami. Many partners and affiliates of United Esports also include XLive, YouTube, and Twitch.

The founder of United Esports is the co-founder of an influencer marketing brand, Open Influence. The CEO has also featured on one of the Inc. & Forbes 30 Under 30 lists. Using an esport marketing agency with an industry-proficient CEO increases your chances of top quality services, and swift results as these professionals understand what their clients need.

3.Dot Com Infoway (DCI)

Dot Com Infoway (DCI)

New York, USA/Global

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2000

Location: New York, USA; Sydney, Australia; and Madurai, India

Number of Employees: 150-200

KEY SERVICES

• App development 
• ASO
• PR
• Market research
• Content marketing
• Influencer marketing
• Creative services
• Event management
• Reporting
• Social media

NOTEWORTHY CLIENTS

• Bwired
• CYOU
• Motorola
• Nitechk 
• Smart Spot
• XTRM

WHY CHOOSE THEM?

DCI is a leading esports marketing agency in North America. They offer an end-to-end solution, from app development, to long-term marketing strategies and creative services. DCI works with clients in every sector of the esports market and has a wealth of experience working in every esports niche. 

DCI is a North American gaming and esport agency that offers brands a 360-degree solution to esport marketing. The games they’ve marketed include puzzles, racing, adventure, sports, arcade, and so much more! 

For three years in a row, DIC has been deemed one of the best marketing and advertising companies. You can find loads of free resources at DCI like SEO tools, white papers, ebooks, and webinars. 

4.GMR

GMR

New Berlin, USA

Our Score

4.4

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 1979

Location: New Berlin, Wisconsin, New York City, New York,  San Francisco, California, Charlotte, North Carolina, USA 

Number of Employees: 1700-2000

KEY SERVICES

• Content marketing
• Sponsorship management
• Creative services
• Experimental marketing
• Digital marketing strategy
• Social media
• Promotion management 

NOTEWORTHY CLIENTS

• NFL
• Nissan 
• Hewlett Packard Enterprise
• Gears of War 
• Microsoft
• Xbox

WHY CHOOSE THEM?

GMR is a veteran esports marketing agency and their experience and expertise have helped them achieve incredible results for projects like Fantastic Beasts and XFINITY Taylor Swift. As a full service digital marketing agency, with a special focus on esports, they can offer you 360′ solution backed by extensive experience, and a data-driven approach to marketing. 

As the oldest agency on this list, GMR has worked with countless organizations from varied industries. A few of their Esport projects include Fantastic Beasts, XFINITY Taylor Swift, and Comcast University. GMR specializes not only in esport marketing but in digital marketing as a whole. 

GMR established its esport marketing practice in 2015. This agency uses a data-driven approach which they intend to execute flawlessly. From setting target demographics to helping you execute a successful customer-centric strategy, GMR is a great, reliable, seasoned choice for esport marketing services. 

6 Best Esport Marketing Agencies in the UK

1.Kairos Esports

Kairos Media

London, UK

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2015

Location: London and Manchester, UK, and Los Angeles, USA

Number of Employees: 70

KEY SERVICES

• Creative services
• Social media 
• Reporting
• Paid advertising
• Content marketing
• Influencer marketing 

NOTEWORTHY CLIENTS

• Angry Birds
• KFC
• Pizza Hut 

WHY CHOOSE THEM?

Kairos Media is a fast-growing esports agency that uses the power of content and social media marketing to drive impactful results for their clients. They’re based in the UK, with offices in Los Angeles in the USA, which positions them well for clients who want to reach both the European and American markets. 

As one of the fastest-growing esport and gaming agencies in the UK, Kairos Esport has over 10 years of experience in this industry. Kairos Esport has a 70-member team comprising professional gamers and team-owners, and the agency offers a 360-degree marketing solution. 

The agency has offices in Manchester and Los Angeles, although their headquarters is in London. Kairos Esport also has their podcast series, and they’ve worked with brands like Heinz, Rocket League, and Houseparty. 

2.CheeseCake Digital

CheeseCake Digital

London, UK/Global

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2018

Location: London and Chesterfield, UK, Dubai and Abu Dhabi, UAE, and Riyadh, Saudi Arabia

Number of Employees: 5-10

KEY SERVICES

• Tournament management
• Live events
• Influencer marketing
• Software development
• Lifecycle management
• Consultancy
• Esports strategy workshops

NOTEWORTHY CLIENTS

• Disney
• EA Sports
• Intel

WHY CHOOSE THEM?

CheeseCake Digital is an agency that focuses on understanding the market, context and landscape in detail so that they can help their clients develop esports solutions that will thrive. They offer services from game conception to development, and beyond. Their digital marketing services include influencer marketing and social media, which are integral to esports success. 

CheeseCake Digital is all about helping you understand and leverage the esport and gaming market. From offering you only consultancy services to help you determine your esport marketing strategy to designing, developing, and maintaining a new marketing campaign, CheeseCake Digital does it all! 

Although the headquarters are in Dubai, CheeseCake Digital also has an office in London. This agency is relatively new and because of that, it doesn’t have an extensive portfolio. However, they have worked with high-profile brands. 

3.Heaven Media

Heaven Media

Huntingdon, UK/Global

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2006

Location: Huntingdon, Cambridgeshire, UK, with offices in Europe, Australia and the USA

Number of Employees: 50-70

KEY SERVICES

• Social media
• Influencer marketing
• Creative services
• PR
• Event management
• Sponsorship management
• Loaner pool
• Paid advertising 
• Content marketing 

NOTEWORTHY CLIENTS

• Discord 
• Epic Games
• Gamescom
• Halberd
• League of Legends
• Microsoft
• Team Liquid 

WHY CHOOSE THEM?

Heaven Media is another veteran esports marketing agency. They have extensive experience in the esports industry, across multiple regions. They’re operational in the US, Europe, Australia, and the Asia-Pacific region, which makes them a great choice for those targeting an international audience. 

Being around for a very long time, Heaven Media is a full-service esport and games marketing agency in the UK. You can find offices in the United States, Australia, Europe, and the Asia-Pacific region. Many of Heaven Media’s best clients include Discord, Epic Games, and Microsoft, proving that this agency is worth the buck.

This esport marketing agency in the UK will help you leverage influencers, create a fantastic online reputation, and double your bottom line.

4.The Game Marketer

The Game Marketer

Reading, UK

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2013

Location: Reading, UK, and Kaohsiung City, Taiwan

Number of Employees: 30-50

KEY SERVICES

• Media buying
• Paid advertising
• Apple Search Ads (ASA) optimization
• Re-targeting
• Creative services
• Reporting
• PR
• Localization
• Social media
• CRM strategy
• Email marketing

NOTEWORTHY CLIENTS

• Humble Bundle
• Papas Quiz 
• RoboSquare

WHY CHOOSE THEM?

The Game Marketer is a dedicated esports marketing agency from the UK. With extensive experience, and an impressive portfolio, they offer a full range of services to market your game. They can offer a full service, or consult and help you with the specific aspects of your marketing to maximize your result and meet your unique needs. 

The Game Marketer is an established esport marketing agency in the UK with an impressive portfolio. This agency has worked on several high-end, popular games that experience high user engagement rates, conversion rates, and more.

The Game Marketer also offers a free consultation and a full range of services. 

5.Fourth Floor

Fourth Floor

Bristol, UK/Global

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2017

Location: Bristol, UK, with offices in Europe, Australia, New Zealand and the USA

Number of Employees: 30-50

KEY SERVICES

• Influencer marketing
• Content marketing
• Video marketing
• Branding
• Reporting
• Creative services
• Game testing
• Event management 

NOTEWORTHY CLIENTS

• Griftlands
• NVIDIA
• Twitch 
• Wargaming 
• Net Ease Games
• World of Tanks  

WHY CHOOSE THEM?

Fourth Floor is a premier esports marketing agency. They offer every service you will ever need, from development to execution. Their marketing services encompass a full suite of digital marketing services, including influencer, social media and content marketing. 

With over 630 content creators and 265 million views, Fourth Floor is the go-to option for esport marketing. The agency has helped businesses of all sizes like Twitch, WarGaming, Frontier, and Klei. To sweeten the deal, Fourth Floors’ team comprises developers, creators, planners, buyers, and AI specialists. 

Besides esport marketing, this marketing agency can optimize every aspect of your business, from influencer marketing to increasing your conversion rates. If you want every essential tool, expert, and service under one roof, choose Fourth Floor. 

6.Digital Fuel Marketing

Digital Fuel Marketing

Norwich, UK

Our Score

5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2013

Location: Norwhich, UK and Gibraltar 

Number of Employees: 150-250

KEY SERVICES

• Media buying
• PR
• Content marketing
• Web design and development
• Content marketing
• ASO
• SEO
• CRM
• Affiliate management 
• Social media 

NOTEWORTHY CLIENTS

• 888.com 
• Bet365
• Tab

WHY CHOOSE THEM?

Digital Fuel is a full-service digital marketing agency, with a special interest in esports marketing. They offer a full range of digital marketing services, including SEO and ASO, which are important elements for game developer’s marketing. 

Tune, Bing ads, Google Ads, and Google Partner have all accredited Digital Fuel Marketing for their excellent marketing expertise. The agency has served over 60 clients and has gained over 1 million consumers. In the first three years of operation, this marketing agency has grown by 200% year-over-year.

While Digital Fuel Marketing doesn’t specialize in esport marketing only, they offer an end-to-end marketing solution packed with all essentials to raise brand awareness and develop a pristine reputation. 

Final Thoughts and Our Two Best Picks

Whether you’re in the UK or North America, your esport business has ample options for a professional Esport marketing agency. These agencies aim to help to develop an esport marketing strategy, grow your brand, and help you understand the esport community.

From the agencies we reviewed in North America, our best pick is Digital Fuel Marketing. Not only does this marketing agency offer so much more than just esport marketing techniques, but the agency also has proven its expertise through its exponential company growth. The agency has a notable amount of accreditation too. 

Heaven Media is the top choice for an esport marketing agency in this UK. This agency specializes in esport and gaming and has worked with a long list of big players in the gaming industry. Choosing Heaven media for esport marketing means you’ll have an all-inclusive esport marketing agency to help your business succeed.

Despite our best picks for esport marketing agencies in North America and the UK, you have ample competitive options. By following this guide down to the T, you’ll have no problem finding an esport marketing agency for your brand. 

References

Influencer Marketing Hub: The Incredible Growth of eSports [+ eSports Statistics]

Statista: eSports Audience Size Worldwide from 2020 to 2025, by Type of Viewers

Statista: Sponsorship and Advertising Spending on eSports Worldwide from 2017 to 2023

Foley: Esports Survey Report

MuchNeeded: eSports by the Numbers: Industry, Users, & Fun Facts

NordiCity: The Value of Esports in the UK

The post 11 Best Esports Marketing Agencies in North America and the UK [2024 Full Review] appeared first on P2P marketing.

One proven strategy is to hire a CRO agency to optimize your sales funnel to stop leaks and keep nudging those leads toward the final purchase!

To help you find the best CRO agency for your business, we have selected and reviewed the top CRO agencies in the US and the UK to help you find just the right one for your needs.

We also cover what conversion rate optimization means, and the services CRO agencies offer, and the benefits of CRO for your business.

Let’s dive right in!

What is Conversion Rate Optimization (CRO)?

CRO is a marketing technique to increase the number of web visitors who take your desired action. “Desired action” can refer to signing up, subscribing, completing a form or clicking, “add to cart”.

When your conversion rate is low, you need to evaluate certain factors. This includes what encourages users to your site, drives them away from your site, or persuades them to take your desired action. Understanding this makes it easier to implement CRO strategies that work.

What Services Do Conversion Rate Optimization (CRO) Agencies Offer? 

To ensure your website generates the conversion rates you want, conversion optimization agencies have a ton to offer, including the following common CRO services:

Data Analysis

If you’re not a fan of statistics, you’ll be glad to know that CRO agencies help with all aspects of your data and analytics.

Your agency should meticulously analyze all the data you provide them with. If needed, the agency needs to configure or re-configure your analytics tools to present accurate and consistent data.

Without consistent data, neither you nor the agency can perform a successful CRO strategy, so this is crucial. Also, the key to a customer-centric strategy will be your data. It’s just as important to discuss the metrics that are essential to you, and determine the primary focus from the beginning stage.

Conversion Rate Optimization (CRO) Strategy

Your agency will undoubtedly conduct a CRO strategy for our business. This strategy should include detailed documents on your CRO process, and spreadsheets of experiments that you and the agency will execute to achieve your essential metrics.

Regular Reporting

Your CRO agency needs to provide you with weekly or monthly reports. This is essential as you need to understand how the agency is helping your business, and if you’re getting closer to your objective. Without regular reporting, you’ll have little way to determine your progress and the quality of the agency’s services.

Development & Design

A professional agency will have the expertise to modify or create visually appealing web pages for your website. This is essential for experimentation, so ensure that your agency does have a proven track record of web development and design.

You can get an idea of your agency’s web development and design work by looking at their portfolio. Doing this will give you an accurate idea of the templates they use, and whether they understand what a high-converting website looks like.

Copywriting

Several CRO experiments will require seasoned copywriting skills. Ensure that your CRO agency can provide this, so you can receive optimal results from your content marketing. Through copywriting, your agency should be able to capture your brand’s voice and connect with your ideal audience.

10 Best CRO Agencies in North America

1.PurpleFire

PurpleFire

New York City, USA

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2012

Location: HQ in Køge, Denmark, with offices in Boston, Massachusetts, and New York City, USA; Vancouver, Canada; London, UK; and Singapore.

Number of employees: 100+

KEY SERVICES

• Conversion Rate Optimization strategy
• Segmented funnel analysis for CRO
• User/event flow analysis for CRO
• Customer journey analysis for CRO
• Form analytics for CRO
• Copywriting
• Web development (landing pages, CRMs, SAAS solutions)
• Blockchain and NFTs
• Data mining and Analytics
• E-Commerce Development (Shopify, WooCommerce, Magento)

NOTEWORTHY CLIENTS

• Tru Earth
• Vessi
• Neuro
• Sleeklens
• NFT Handshake

WHY CHOOSE THEM?

PurpleFire is an award-winning CRO agency. They guarantee 2X-ROI within 150 days and if they fail, they will work for free until they succeed! PurpleFire is focused on achieving meaningful, measurable, results and works with e-commerce businesses of all sizes, from mid-size to enterprise, and offers them all the same high level of attention, customized solutions, and ROI guarantee.

PurpleFire is an award-winning agency and software development agency, specializing in web development, and e-commerce development for Shopify, WooCommerce, and Magento.

Their fully-managed CRO services are focused on improving your ROI by at least 2X. PurpleFire’s approach is centered on doing in-depth analysis to find out exactly where you’re leaking traffic at every stage of your sales funnel, including an analysis of the customer journey as a whole, and individual user/event flows.

From there, PurpleFire will create a customized solution to retain your leads and drive them further along the sales funnel, as well as make it as easy as possible for them to take your desired actions and convert at the right points. 

This approach has been hugely successful for PurpleFire, and they’re so confident in their ability to double your ROI that they offer a guarantee of at least 2X-ROI within 150 days. If they fail, they will work for free until they succeed!

PurpleFire is a results-driven agency and they aim to continually drive growth for their clients. They’re all about integrity, transparency, and proactive communication.

On average, over 12 months, PurpleFire’s clients experience significant increases in ROI (+31.91%), transactions (+38.01%), AoV (+27.24%) and revenue (+43.24%). These stats demonstrate just how powerful CRO can be when it is done right!

2.Bluetrain Inc.

Bluetrain Inc.

Sherwood Park, Canada 21

Our Score

4.9

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2007
Location: Sherwood Park, Alberta, Canada
Number of employees: 21

KEY SERVICES

• Web development
• Paid advertising
• Content marketing
• Social media marketing
• SEO
• Web analytics
• Digital marketing strategy
• Digital marketing training

NOTEWORTHY CLIENTS

• UNICEF Canada
• SHAW
• EPCOR
• Go Auto

WHY CHOOSE THEM?

Bluetrain allows businesses to use a dedicated consultant or use an entire team. This agency offers a tailored approach based on your company’s growth, goals, size, and needs. They will help you from SEO to web development and content marketing. 

In Canada, Bluetrain offers a vast range of digital marketing services to help businesses achieve their objectives. You can hire a professional consultant to assist you, or you can outsource an entire team. 

Bluetrain starts by understanding where your company is and where you want it to be. They will identify where you need marketing help the most and customize a plan to suit you. 

3.216 Marketing

216 Marketing

Fairview Park, USA 9

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2016
Location: Fairview Park, Ohio, USA
Number of employees: 9

KEY SERVICES

• Web design
• Paid advertising
• Social media marketing
• SEO
• Inbound marketing
• Marketing automation
• Digital marketing consultation
• Email marketing

NOTEWORTHY CLIENTS

• Small businesses (unnamed)

WHY CHOOSE THEM?

216 Marketing holds certification from Google, Facebook, HubSpot, and ActiveCampaign. This agency has an impressive track record of client success and two decades of experience. They also provide all the essential services you need for CRO marketing. 

Offering over 20 years of digital marketing expertise, 216 marketing provides innovative technology and marketing solutions. This CRO focuses on optimizing your web traffic and return on investment (ROI). They claim to ensure clients receive a positive ROI from their services. 

216 Marketing can help your business identify its target audience, stay relevant, and house mobile-optimized strategies. They are also certified by Facebook, Google, HubSpot, and ActiveCampaign.

To get started, you can submit an online quote or call them. 

4.Add3

Add3

Seattle, USA 99

Our Score

5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2007
Location: Seattle, Washington, USA
Number of employees: 99

KEY SERVICES

• Display advertising 
• Creative services 
• Social media marketing
• SEO
• Search engine marketing 
• Amazon marketing
• Amazon DSP 
• Programmatic advertising
• Reporting

NOTEWORTHY CLIENTS

• Microsoft
• Amazon
• Costco
• IT Cosmetics 

WHY CHOOSE THEM?

Add3 has worked with top brands worldwide and goes beyond core services for CRO marketing. This agency offers Amazon marketing for eCommerce stores, programmatic marketing and creative services for optimal branding. 

Add3 prides itself on providing immersive digital marketing strategies to help businesses achieve their goals. The average client sticks with this agency for 5 years, and the agency has helped over 90% of its customers drive results.

Add3 has worked with many renowned companies, and this conversion optimization agency uses an integrated approach to marketing, including the latest software and techniques. Call this agency to get a quote. 

5.SmartSites

SmartSites

Paramus, USA 175

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2011
Location: Paramus, New Jersey, USA
Number of employees: 175

KEY SERVICES

• Paid advertising
• SEO
• Website development
• E-commerce marketing
• Inbound marketing

NOTEWORTHY CLIENTS

• Nationwide Merchant Solutions
• Harvard University
• Porsche 

WHY CHOOSE THEM?

As one of the fastest-growing CRO marketing agencies in America, it’s no surprise why small, mid-level and large businesses should choose SmartSites. This agency is ideal if you’d help with your website design and development and you need inbound marketing tactics. 

SmartSites is on top of the charts for results-driven conversion optimization agencies. This agency is one of the fastest-growing in America, and many refer to it as America’s top digital marketing agency.

SmartSites offer free consultations, and you can reach them via email or phone. This agency also flaunts over $1 million in sales generated for clients, over 900 websites designed, and over 500 happy clients. You can rely on impressive ROI results with this agency. 

6.Baldwin&

Baldwin&

Raleigh, USA 30

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2009
Location: Raleigh, North Carolina, USA
Number of employees: 30

KEY SERVICES

• Digital marketing consulting
• Social media marketing
• Market research
• Creative services
• Paid advertising
• Integrated marketing
• Graphic design
• Package design

NOTEWORTHY CLIENTS

• Krispy Kreme
• Rooted Beauty
• Wolfspeed

WHY CHOOSE THEM?

If you’re an E-commerce business, you may prefer this agency. The CEO has a best-selling book on Amazon covering E-commerce fundamentals. Baldwin& can also assist you with package design for your products, market research, and graphic design. 

Baldwin& is an established agency that intensely focuses on what its customers need. This agency loves to connect with its community through podcasts, and trending blogs. Consequently, many renowned businesses choose Baldwin& for their digital marketing needs.

The CEO of this agency is also the author of an Amazon Best-selling book on E-commerce, proving that this company means business. You can contact Baldwin& for a quote through email or a call. 

7.BrandFire

BrandFire

New York City, USA 30 – 50

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2006
Location: New York City, New York, USA
Number of employees: 30-50

KEY SERVICES

• Digital marketing consulting
• Social media marketing
• Package design 
• Creative services
• Paid advertising
• Integrated marketing

NOTEWORTHY CLIENTS

• Coca-cola
• MasterCard
• Budweiser

WHY CHOOSE THEM?

If you’re a small business looking for an agency to support you throughout, BrandFire is an excellent choice. This agency will help you find the best design for your products, market your products on social media and they offer integrated marketing for maximum results. 

BrandFire is a professional conversion optimization agency that will help you build your business up from cultivating its identity to marketing your content. This is ideal for businesses who want an agency to help them from start to finish.

This conversion rate optimization agency also has a Minority Business Enterprise (MBE) certification. Many famous icons have profited from this agency’s expertise. You can reach out to BrandFire via email, phone call, or social media. 

8.Amplitude Digital

Amplitude Digital

Los Angeles, USA 30 – 50

Our Score

5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2004

Location: Los Angeles, California, USA

Number of employees: 30-50

KEY SERVICES

• E-commerce strategy 
• Audience intelligence
• Amazon marketing
• Programmatic advertising
• Re-targeting ads 
• SEO
• Content marketing 
• Paid advertising
• Email marketing
• Youtube SEO
• Web development
• Landing page design
• Banner ad design

NOTEWORTHY CLIENTS

•  Manchester United
• Sony
• PetSmart 

WHY CHOOSE THEM?

Amplitude Digital has the most experience compared to any other agency on this list. They’ve worked with accomplished brands worldwide and have won several awards for their services. Regardless of the size of your business, this agency has you covered. 

As Amplitude Digital is the oldest conversion optimization agency on this list, there’s no doubt that this agency is a strong competitor. Amplitude Digital has worked with multiple world-class companies and has received the Tech Innovator Award three times.

This agency has a client retention rate of 95%, and clients benefit from their many E-commerce podcasts. For digital marketing, and CRO, there’s almost no service Amplitude Digital doesn’t offer. 

9.ViralNation 

ViralNation 

Mississauga, Canada 50 – 150

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2014

Location: Mississauga, Ontario, Canada with offices in New York City, USA and Christ Church, Barbados

Number of employees: 50-150

KEY SERVICES

• Influencer marketing 
• Social media marketing 
• Reporting 
• Content marketing 
• Creative services 
• SEO
• Mobile and web campaigns
• Lead generation 
• Demand generation 
• Marketing strategy 

NOTEWORTHY CLIENTS

• Victoria’s Secret
• Bellhops
• Facemoji 

WHY CHOOSE THEM?

ViralNation is all about making your brand and what your values are viral. If you need a conversion rate optimization agency that thinks out of the box to help your business stand out, consider ViralNation. You’ll receive support to generate traction and demand for your business while using content marketing tactics.