So, what is marketing measurement, exactly? How do you collect and interpret your data? And which metrics do you need to track?

Today, we’re covering everything you need to know about marketing measurement, the key metrics and KPIs to use, and how to use your data to guide your campaigns and best allocate your resources to get the most out of your budget.

Let’s get right into it!

Why Is Marketing Measurement Crucial?

Understanding basic performance marketing principles, and the latest trends in marketing analytics, including the transformative impact of artificial intelligence and predictive analytics, is crucial for businesses to stay competitive.

Marketing measurement refers to how we track and measure the impact of our various marketing activities and campaigns.

By tracking the right metrics and using the appropriate KPIs, we can see where and how our marketing is driving meaningful action, that supports our business and marketing objectives.

It also allows you to see where your activities are not working optimally, and which activities need to be adjusted or abandoned in favor of activities that generate a better ROI for your marketing.

Let’s take a look at why marketing measurement is becoming more and more important for success:

Marketing Budget’s Are Getting Tighter

In the face of a looming recession, marketing budgets are under increased scrutiny, making effective measurement and data utilization more vital than ever.

The trend towards Zero-Based Budgeting (ZBB) is growing, with businesses needing accurate forecasts to determine the minimum marketing budget necessary for survival.

This strategy necessitates a more in-depth understanding of the incremental impact of marketing and a mixed-measured approach that goes beyond standard attribution models.

As marketers, we have to be able to demonstrate the value and impact of our marketing, which is often challenging because there are so many moving parts, to justify the budget allocated to us.

In a World of Boundless Data – Specificity is Key

Another critical aspect of marketing measurement is selecting the right Key Performance Indicators (KPIs) for each campaign’s purpose.

In this era of data abundance, businesses should focus on leveraging the insights behind the data rather than merely collecting it. This makes it essential to collect the right data that will provide the insights you need.

By 2025, it is estimated that 181 zettabytes of data will be collected and stored; that’s a 14.5-fold increase in a decade, and it’s growing exponentially.

This emphasizes the need for businesses to derive real value from these data points through insightful analysis rather than just data accumulation.

Likewise, in marketing, it is critically important to identify the data that’s actually useful, from the get go.

Forecasting Is Everything

Furthermore, predictive analytics and forecasting are becoming indispensable tools for data-driven marketing decisions.

By employing accessible data, organizations can improve their understanding of their client’s requirements, seize new prospects, and quickly modify strategies.

This approach ensures customer satisfaction and drives sales, highlighting the growing need for businesses to adapt proactively to changing customer behaviors and preferences​.

Additionally, the complexities of multi-channel attribution are increasingly significant, especially for B2B marketers.

This method entails crediting multiple marketing touchpoints across various platforms that lead to conversions.

As such, multi-channel attribution allows marketers to acquire a thorough picture of the influence of each touchpoint on the customer journey, allowing them to identify the most successful channels for generating sales and allocating resources more strategically.

In line with these trends, video marketing analytics are gaining prominence. With the increasing popularity and importance of video marketing, businesses are leveraging data-driven insights to optimize video content and measure its effectiveness.

Advanced measurement techniques are being adopted to gain deeper insights into audience engagement.

These include various metrics like analyzing viewer count, engagement levels, and viewer behavior.  Each of these is critical for understanding the performance of a video marketing campaign.

8 Most Important Marketing Metrics Explained

As digital marketing continues to evolve, the significance of measuring its impact becomes increasingly important.

The types of marketing measurement methods are as varied as the campaigns themselves. Your marketing measurement framework is key to understanding and navigating this dynamic landscape.

Let’s take a look at the most important types of marketing measurement:

1. Cost Per Lead (CPL) and Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

CPL, defined as the gross marketing cost spent to acquire a lead, is a key metric to track as it provides insight into the investment made to generate potential customer interest.

This metric is calculated by dividing the total marketing spend by the number of new leads acquired, and its importance lies in the quality of leads it represents.

For example, some channels may provide warm leads who are more likely to convert, while others might result in cold leads with a lower conversion rate.

Thus, tracking and measuring each lead generation channel is essential to optimizing marketing spend​.

Cost Per Acquisition (CPA)

On the other hand, CPA provides a clear picture of the average cost of gaining one new customer.

Unlike CPL, CPA considers the complete journey of a lead to a paying customer, offering valuable insights into the marketing budget’s performance and potential profitability.

The CPA will vary depending on factors such as the nature of the products or services and the average order value.

For instance, selling high-end products might result in a higher CPA than more affordable items.

Calculating CPA involves dividing the variable marketing cost by the number of new customers acquired during a specific period, which helps fine-tune marketing strategies and budget allocation​​​​​​​.

2. Click-Through Rate (CTR)

CTR is an essential indicator of the effectiveness of online advertisements or email campaigns.

It measures the frequency of clicks on a link, ad, or website relative to the number of impressions it receives.

This metric is crucial for gauging how well content captures and retains audience attention.

For example, average CTRs in 2023 were reported at 1.6% for Google Ads, with organic search positions showing significantly higher rates (39.6% for the first position).

Improving CTRs involves several strategies, such as crafting more customized meta titles and descriptions and addressing search intent to improve engagement rates.

Thought leadership-based SEO, which emphasizes high-quality content and responds to the audience’s search intent, is particularly effective in this regard.

3. Customer Lifetime Value (LTV)

Customer Lifetime Value (LTV) is a critical metric in assessing the long-term value of a customer to a business. It represents the gross margin a customer generates over their lifetime with a brand.

This metric is crucial for understanding customer retention and purchase frequency, although it does not directly indicate net profitability.

To calculate LTV, businesses should consider a specific time period, such as 6, 12, 24, or 36 months, which will depend on factors like purchase frequency and seasonality.

Visualizing CLV through graphs is beneficial, showing how the value changes over time, with an upward trend being desirable.

4. Length of Engagement and Bounce Rate

Length of engagement and bounce rate are essential website engagement metrics, providing insights into how visitors interact with a website and online brand.

These metrics can inform businesses about visitor behavior on the website, such as which pages they visit, how long they stay, and how often they return.

Length of Engagement

This metric, including average time on page and session duration, offers an understanding of how engaging and effective the website’s content is.

The longer visitors spend on a page or per session, the more engaging and valuable the content is considered. It is a strong indicator of the quality of visitors and the effectiveness of the website’s content strategy​​​​​​.

Bounce Rate

Bounce rate measures the percentage of visitors who leave a website after viewing only one page.

A high bounce rate might indicate issues with the website’s content, layout, or user experience, suggesting areas for improvement to retain visitor engagement​.

5. Goal Completions and Conversion Rate by Channel

Conversion rate by channel is a key metric for determining the effectiveness of different marketing channels in driving sales and conversions.

This metric helps businesses understand the impact of each marketing channel on their overall strategy and enables them to allocate resources more strategically.

By analyzing the conversion rates of various channels, businesses can identify which channels are most effective at converting visitors into leads or customers.

This insight is crucial for optimizing marketing strategies and maximizing return on investment.

6. Quality of Inbound Links

The quality of inbound links, or backlinks, remains a vital component of search engine optimization (SEO).

Inbound links from reputable sources such as industry publications, business associations, and suppliers are highly valued by search engines.

These links are crucial for enhancing Google’s trust in a site’s ability to provide relevant information to visitors.

Google uses backlinks from prominent websites as a signal to determine the quality and trustworthiness of content.

However, the importance of backlinks as a ranking factor has been evolving. While still significant, they are just one aspect of the broader context that constitutes a site’s authority.

In current SEO practices, focusing solely on link building is not sufficient. Google now evaluates a site’s authority based on various factors, including content ratings for expertise, experience, authoritativeness, and trustworthiness.

To stay competitive in the search landscape, it’s important to focus on updating these aspects of your site alongside securing high-quality backlinks.

7. Social Media Engagement

Social media engagement metrics are crucial indicators of how well a social media strategy is performing.

These metrics act as scorecards for online posts and interactions, revealing how many people saw, liked, shared, or commented on a content item.

They provide insights into the return on investment (ROI) of social media efforts and are essential for aligning social media activities with real business goals.

Engagement metrics demonstrate the audience’s interest in posted content and influence social media algorithms, which can expand a brand’s reach.

The engagement rate, a common metric, measures the number of engagements (reactions, comments, and shares) content receives as a percentage of the audience.

This metric can be calculated in various ways, including dividing the total number of engagements by the number of followers and multiplying by 100 to get a percentage.

8. Multi-Channel Attribution

In 2024, multi-channel attribution has become a significant trend in marketing, particularly for B2B marketers.

This complex approach involves attributing credit to various marketing touchpoints across different channels that contribute to conversions and drive sales.

B2B marketing often involves numerous touchpoints over a range of channels, making multi-channel attribution crucial for understanding the impact of each touchpoint on the customer journey.

By effectively analyzing this data, marketers can identify which channels are most effective at driving sales and strategically allocate resources and efforts to optimize their marketing campaigns.

For more insights into this, check out this video by The SMB Hub:

How to Apply Marketing Measurement

Applying a marketing measurement framework effectively is essential for understanding and enhancing the performance of marketing strategies.

Let’s explore how to implement this framework, incorporating various types of marketing measurement and utilizing marketing metrics formulas:

1. Developing a Measurement Plan

A marketing measurement plan is a strategic document that defines the data inputs necessary for insightful and accurate reporting.

This plan is guided by business goals and includes first-party data measurements and technical considerations for data availability.

It outlines what needs to be measured but does not specify how success should be quantified. This approach ensures that the necessary components are in place to gauge the success of marketing efforts​.

2. Implementing Data Pipelines and Reporting

Implementing a marketing measurement plan involves establishing data pipelines and reporting structures.

It requires collaboration with data and analytics stakeholders to map out clear requirements for supporting reporting needs.

This process fosters cross-functional alignment and ensures all stakeholders work towards shared objectives and KPIs​.

3. Technical Requirements and Data Collection

Building accurate and useful data pipelines is crucial. This involves identifying key data sources, understanding how they connect, and ensuring they collect the right data.

Emphasis should be placed on collecting first-party data to meet evolving user expectations and privacy concerns.

Deciding where and how to collect data is key to creating a robust marketing measurement strategy​.

4. Traffic Source Analysis

Understanding how users arrive at your domain is vital.

A marketing measurement strategy should consider various traffic sources like direct, organic, display ads, social media, paid ads, email, referrals, and affiliate links.

This helps in understanding user behavior and adjusting efforts in channels accordingly​.

5. Event Tracking and User Behavior Analysis

It is important to track different user behaviors and align them with funnel stages within the marketing funnel.

This approach provides insights into where users are in their customer journey and helps optimize channels and content.

It involves tracking various types of events, actions, or conversions aligned with different traffic sources and landing pages​.

6. Implementation Planning

The final element of a marketing measurement plan involves technical considerations for implementing data needs.

This includes choosing the primary analytics solution, dashboarding tools, and tag management systems.

Software tools are essential for managing data, creating reports, and tracking events effectively.

Collaboration between marketing and data teams is crucial to ensure the technical aspects of the plan are implemented correctly​.

Wrapping Up

In this day of tightened budgets and intensified competition, selecting the right metrics and leveraging the insights they provide is more crucial than ever.

It’s not just about gathering data but about distilling it into actionable insights that propel a business forward.

By applying a thoughtful marketing measurement framework, businesses can ensure that every marketing dollar is spent wisely, every strategy is aligned with the brand’s objectives, and every campaign is fine-tuned for optimal performance.

Remember, the key to successful marketing is understanding and applying the right metrics.

References

LinkedIn: How can you use zero-based budgeting to optimize your B2B marketing strategy?

Business Insider: Recession will hit the US in 2024 – so get ready for massive interest-rate cuts, UBS says

Forbs: KPIs: What Are They, And Why Are They Important?

Statista: Volume of Data/Information Created, Captured, Copied, and Consumed Worldwide (2010 – 2020 + forecasts up to 2025)

Spin Sucks: The Importance of Data Accessibility In Marketing

Salespanel: Revolution Begins: 9 Marketing Analytics Trends for 2023

Daasity: Cost Per Acquisition (CPA) Guide

AdLine: How To Calculate Cost Per Lead (CPL)

Rank Tracker: Why Link Building Is Still Crucial for SEO in 2023

Indeed: Cost Per Acquisition Formula: How To Calculate CPA

Thought leadership, marketing: Clickthrough Rates (CTRs) by Industry: 2024 Report

Daasity: Customer Lifetime Value: The Authoritative Guide [Updated for 2023]

Daasity: Gross Margin: The Authoritative Guide [2023]

HubSpot: 16 Website Metrics to Track for Growth in 2023 and Beyond

The post Marketing Measurement Explained [2024 Guide] appeared first on P2P marketing.

This guide covers everything you need to know to maximize your pay-for-performance advertising, including best practices for developing a performance-based marketing strategy.

For this guide, we consulted the specialists behind Woodpecker, a leading cold email marketing platform, to get some expert insight into performance advertising.

They’ve worked on thousands of cold outreach campaigns, have access to a wealth of performance data from their platform, and have become true experts at measuring and reporting business performance.

What Is Pay-for-Performance Marketing or Pay-for-Performance Advertising?

Pay-for-performance marketing, also known as pay-for-performance advertising, is a marketing model that is laser-focused on results and tangible outcomes. Advertisers pay only when predefined actions are taken or outcomes are achieved.

These actions or outcomes can be anything from clicks and impressions to more intricate outcomes like conversions, acquisitions, and engagements.

Hence, costs in pay-for-performance marketing are intricately tied to the tangible value or impact of the campagin.

Key Actions and Outcomes in Pay-for-Performance:

• Impressions: Payment is made based on the number of times an ad is displayed or viewed. This is defined as cost-per-thousand impressions (CPM) and is common in display advertising.
• Engagement: Here, payments are linked to user engagement metrics such as likes, comments, or shares, especially seen in social media marketing.
• Clicks: Payment is made when a user clicks on an ad. This is seen in cost-per-click (CPC) advertising, prevalent in search engine marketing, and pay-per-click (PPC) advertising.
• Conversions: This is payments made when a particular desired action is completed, like a sale or sign-up. Also known as cost-per-action (CPA) advertising.
• Acquisitions: Payments made when a new customer (lead) is acquired or a specific transaction occurs. It’s a staple in affiliate marketing.

To learn more about what pay-for-performance marketing is, check out this video by MarketingBusinessNetwork:

Common Types of Pay-for-Performance Marketing

Different tactics within this framework can be used based on your company goals, target audience, and resources.

Let’s look at some of the most prevalent types:

Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Ads

SEM, specifically in pay-per-click (PPC) campaigns, is another cornerstone of online pay-per-performance digital advertising.

Advertisers bid on keywords relevant to their target audience and pay only when their ads are clicked. This model is immensely popular due to its ability to attract highly targeted traffic with clear intent.

It’s especially useful for businesses looking for immediate visibility in search engine results and offers the flexibility to control costs by setting budgets and bidding strategies.

Paid Social Media Advertising

Social media platforms offer their own flavors of performance-based digital marketing, with payment models often based on engagements or clicks.

The visual and interactive nature of social media ads can be especially effective for brand awareness campaigns, product launches, and engaging with a younger audience.

These platforms provide a rich, diverse environment for targeting based on user demographics, interests, behaviors, and more.

Affiliate Marketing and Cost-Per-Action (CPA) Ads

Affiliate marketing is one of the most well-known forms of performance-based marketing, with over 80% of brands having affiliate programs. 

Affiliates—individuals or organizations—promote a company’s products or services in exchange for a commission on each sale, contact, or lead generated by their marketing efforts.

This type of marketing is highly popular due to its low-risk nature; businesses only pay for successful transactions or leads.

Affiliate marketing can be particularly effective when affiliates have a strong, relevant presence among your target audience, lending credibility and persuasive power to their recommendations.

In CPA advertising, payment is made when users take a specific action, such as signing up for a newsletter, downloading an app, or making a purchase.

Commission-Based Marketing

Usually being run through a commission-based performance marketing agency, this is a direct and result-oriented approach.

These agencies are paid based on the performance of the campaigns they manage, often in the form of a percentage of sales or a fixed fee per lead or conversion.

This model aligns the agency’s efforts directly with the business’s results, ensuring focused and motivated campaign management.

Each of these types offers unique advantages and suits different business needs and strategies.

While selecting the type of pay-for-performance marketing, consider factors like your product type, target audience, budget, and long-term marketing goals.

Something Woodpecker emphasized, in particular, was to remember that the ultimate aim of any performance-based marketing strategy is to ensure that every dollar spent contributes directly to your desired business outcomes, whether that’s increasing brand awareness or generating new leads.

Pay-for-Performance Marketing: Pros and Cons

Pay-for-performance marketing and advertising have gained significant traction in the digital age, offering a results-driven approach to marketing investments.

However, like any strategy, it comes with its advantages and disadvantages.

Understanding these can help businesses make informed decisions about their marketing strategies. Let’s take a look:

Pros: The Advantages of Pay-for-Performance Marketing

The benefits of pay-for-performance marketing include:

Laser Focused on ROI

Pay-for-performance marketing stands out for its cost efficiency. Advertisers only pay when desired actions, like clicks or conversions, are achieved.

Hence, businesses can be sure that they are not just getting traffic or views, but also getting customers to do things that make money.

Businesses closely associate performance-based marketing with a high return on investment (ROI), which comes down to the high level of transparency and how clearly you can see the connection between the actions you’re paying for and the outcomes they result in. This makes it easier to allocate a tight budget in a manner guaranteed to drive the desired return.

Advertisers can set budgets and control spending, mitigating the risk of overspending on ineffective strategies.

Pay-for-performance marketing campaign facilitates precise targeting, directing efforts towards audiences most likely to complete the desired actions, which often leads to higher conversion rates, as campaigns focus on consumers with a higher propensity to engage or buy.

Clear Accountability

If you outsource your pay-for-performance marketing to another agency, like a commission-based marketing agency, it would introduce a high level of accountability into the marketing efforts.

Businesses hire these agencies and pay them based on the results they deliver, aligning their interests directly with those of the agencies.

This model ensures that the agency puts in maximum effort and deploys the most effective strategies and tools to deliver results.

The focus is on performance metrics that matter, like sales volume or lead quality, rather than just on deliverables like ads created or hours worked.

The commission-based model also fosters a transparent and trust-based relationship between the agency and the client. Clients can have more confidence in the agency’s commitment to achieving success since the payment depends on the results.

This setup can lead to more open communications, regular performance updates, and a collaborative approach to reaching the set targets.

Adaptability and Flexibility

The ability to quickly adjust campaigns based on real-time data and performance metrics is a hallmark of this model, making it possible to optimize strategies continually.

Additionally, the variety of payment models available—such as CPC, CPM, CPA, and others—provides flexibility to suit different campaign goals and industry requirements.

Cons: The Disadvantages of Pay-for-Performance Marketing

The disadvantages of pay-for-performance marketing include:

Potential for Short-Term Focus

One notable downside of pay-for-performance marketing is the potential for a short-term focus.

Since the model rewards immediate results, there can be a tendency to prioritize strategies that yield quick wins over those that build long-term brand value.

For instance, an excessive focus on immediate sales might lead to aggressive advertising tactics that could damage brand reputation or customer relationships in the long run.

Moreover, this short-termism can neglect essential marketing aspects such as customer loyalty, brand building, and audience engagement.

These elements are crucial for sustainable business growth but might not provide immediate performance boosts as directly as sales or lead generation campaigns do.

Dependence on Tracking and Attribution

In online pay-for-performance advertising, success heavily depends on the accuracy of tracking and attribution models.

While digital platforms provide advanced tools for tracking user actions, attributing these actions accurately to specific campaigns or touchpoints can be challenging.

Issues like cookie blocking, cross-device tracking difficulties, and attribution modeling complexities can affect the accuracy of performance measurement.

More importantly, different digital platforms might have different definitions and approaches to attribution and measurement, which means it is not always feasible to compare them apples-to-apples.

Coupled with the risk of privacy concerns and compliance with data protection regulations, measurement and reporting might not always be as transparent as marketers desire it to be.

Management Complexity and Fraud Risk

The complexity involved in managing and optimizing pay-for-performance campaigns requires ongoing monitoring and an in-depth understanding of digital marketing tools and analytics.

This complexity can be a barrier, particularly for smaller businesses or those with less digital expertise.

Additionally, there’s an inherent risk of fraudulent actions or leads in some CPA models and affiliate marketing, potentially leading to wasted ad spend and skewed campaign data.

Pay-for-Performance Marketing Strategy: Best Practices & Considerations

Navigating the multifaceted world of performance-based marketing requires a strategic and systematic approach.

Here, we elaborate on critical steps and their importance in ensuring the success of your campaign:

Decide on Your Campaign Message

Understanding and articulating your campaign goals is pivotal to a compelling campaign message. This message should encapsulate what you aspire to achieve: enhancing brand visibility, boosting product sales, or growing your subscriber base.

Once your goal is crystal clear, you can begin crafting a message that aligns perfectly with these objectives when working with pay-for-performance marketing online.

Plan Your Brand Positioning

Brand positioning is about carving a niche for your brand in the consumer’s mind. After defining your campaign message, the next crucial step is to decide on your brand positioning.

This might revolve around showcasing superior customer service, cost-effectiveness, or how your brand solves specific customer problems.

The goal here is to distinguish your brand from its competitors in a way that resonates with your target audience.

Create Performance Targets

Establishing key performance indicators (KPIs) is crucial to evaluating the success of your marketing efforts.

Your overarching campaign goals will inform the most relevant KPIs—click-through rates, website traffic increases, sales volumes, or conversion rates.

Leveraging historical data from past campaigns can provide a benchmark for these targets, offering a more informed starting point for your performance objectives.

The experts at Woodpecker noted that it’s also important to set out the right performance client reporting process you will use to assess your campaign’s performance and ROI.

Know Your Channel Mix

Since your audience is likely scattered across various digital landscapes, opting for a multichannel approach to performance marketing is vital.

Once you identify your audience profile, you should employ a strategic mix of channels to optimize reach and engagement.

This involves analyzing different metrics to determine where your audience predominantly engages online, maximizing your advertising spend.

Get Your Website Ready

Expect a surge in traffic following your performance marketing campaign. Therefore, you must ensure that you prime your website to handle increased visitor numbers and effectively integrate it with your campaign’s call to action.

This might involve setting up dedicated landing pages for specific offers or ensuring your website’s seamless navigability and functionality.

Create and Launch the Campaign

You are ready to launch your campaign once you have defined your performance marketing strategy, audience, channels, and website.

This involves developing creative content such as infographics, videos, ads, and written copy tailored to each chosen channel’s format and audience.

Measure and Optimize Along the Way

Post-launch, monitoring your campaign’s performance closely using the predefined KPIs is crucial. If certain aspects underperform, reassess and tweak your messaging or audience targeting.

If you’re using email as an outreach channel, Woodpecker recommends regular A/B testing to refine your messaging and other variables to optimize based on performance data.

However, A/B testing is not limited to email; you can, and should, use it for all your marketing channels to help you increase your ROI.

Pay-for-Performance Marketing Case Study: Blue Apron

Blue Apron’s Affiliate Marketing Success

Challenge

Blue Apron, a meal-kit subscription service, sought to expand its customer base and increase sales while maintaining control over its marketing spend.

The company faced fierce competition in the rapidly growing meal-kit market and needed a cost-effective yet powerful marketing strategy to reach potential customers.

Opting for a pay-for-performance model, Blue Apron chose to leverage affiliate marketing.

Strategy

Blue Apron partnered with various food bloggers, culinary influencers, and coupon deal sites, integrating their offerings into these channels.

Affiliates were provided with unique tracking links and promotional materials, such as discount codes for first-time customers.

The strategy focused on attracting new customers by offering tangible value through these partnerships.

Blue Apron adopted a performance-based affiliate strategy. Affiliates received a commission for each meal service customer who joined up using their referral code or link.

This model ensured that Blue Apron’s marketing expenses were directly proportional to the number of new customers acquired.

Execution

Key to their strategy was selecting the right affiliates who resonated with their target audience—individuals interested in cooking, convenience, and healthy eating.

By partnering with affiliates with a solid follower base in these niches, Blue Apron placed its product in front of a highly relevant and engaged audience.

Moreover, Blue Apron provided affiliates with regularly updated, high-quality creative assets and promotional offers.

This maintained the brand’s aesthetic appeal and kept the content fresh and engaging for the audience.

Regular communication and support for their affiliate network were also pivotal in maintaining solid relationships and optimizing campaign performance.

Outcome

The affiliate marketing campaign was a resounding success, with the company now valued at over $60 million.

Blue Apron saw a significant increase in its subscription rates and brand visibility.

The performance-based nature of affiliate marketing allowed them to maintain a cost-effective approach, as they only paid for actual conversions—new subscribers to the service.

The collaboration with niche influencers and bloggers yielded an authentic promotion of their service.

Customers acquired through this channel proved to have a higher lifetime value because they were more engaged and loyal.

Blue Apron’s success story underlines the efficacy of affiliate marketing within a pay-for-performance model, showcasing how targeted partnerships and brilliant execution can yield remarkable results for subscription-based services.

Final Thoughts on Pay-for-Performance Marketing

In conclusion, mastering performance-based marketing hinges on a transparent, strategic approach.

Decisive campaign messaging, robust brand positioning, and precise performance targets form the backbone of effective campaigns.

What’s more, channel selection, website readiness, creative launch, and continual optimization are not just steps but vital components that drive success.

These practices, implemented thoughtfully, ensure that every element of your campaign aligns with your objectives, targets your audience effectively, and maximizes your return on investment.

Remember, in performance-based marketing, every decision, from the crafting of the message to the selection of channels, plays a critical role in reaching your goals.

References

Lemonads:  Everything to Know About The Blue Apron Affiliate Program

TrueList: Affiliate Marketing Statistics 2023

SprintDigi: How to Measure ROI in Performance Marketing

Fabrikbrands: Why Brand Positioning Is Important For Growth

The post Pay-for-Performance Marketing: Ultimate Guide to Increase Your ROI in 2024 [+ Case Study] appeared first on P2P marketing.

So, what is programmatic advertising? What are the best programmatic advertising platforms to use? And how do they work?

In this guide, we cover everything you need to know about programmatic advertising, from what it is to how it works and the many benefits of choosing programmatic ads for your business.

We have also compiled a full review of the top programmatic advertising platforms to use in 2024!

The reviews include key features, pros and cons, and pricing so that you can find the perfect fit for your business. Ready?

Let’s unlock the full potential of programmatic advertising!

Quick Comparison: Best Programmatic Advertising Platforms

Scroll down to learn more about programmatic advertising and to read our in-depth reviews of the top programmatic ad platforms!

What Is Programmatic Advertising?

Programmatic advertising represents a significant evolution in the digital advertising realm, centered around automating the buying and selling of ad space, utilizing AdTech platforms for efficient campaign management with minimal human involvement.

A key component of this system is Real-Time Bidding (RTB), which has revolutionized ad buying by enabling advertisers to target specific audiences based on relevant data points, thereby enhancing the efficiency and effectiveness of ad campaigns​​.

Types of Programmatic Advertising

Broadly, you can buy four types of programmatic ads: video ads, display/banner ads, native ads, and social ads.

How you buy those ads is where things get a bit more interesting. Here are five of the most common ways to buy programmatic advertising:

Real-Time Bidding (RTB)

This is like an auction that happens instantly online when a webpage is loaded. Ad spaces on websites are up for grabs, and advertisers bid in real-time. The highest bidder gets to show their ad on the site. It’s a fast and flexible way to buy ad space​​.

Private Marketplace (PMP)

Think of this as an exclusive club for ad buying. Only selected advertisers are invited to bid on ad spaces in a private auction. It’s like RTB but more private and controlled, with a select group of advertisers getting the chance to bid​​.

Preferred Deals

These are special arrangements where a publisher reserves specific ad spaces for certain advertisers at a fixed price. It’s like getting first choice of the best seats at a concert, but for ads. These deals are not guaranteed, meaning the advertiser might still decide not to buy the ad space​​.

Programmatic Guaranteed

This is similar to making a reservation. Advertisers and publishers agree in advance to buy and sell certain ad spaces at a fixed rate. It’s more structured and predictable, with specific ad spaces guaranteed to be sold to the advertiser​​.

Reserved and Unreserved Inventory

Reserved inventory is like booking a hotel room at a fixed rate and knowing exactly what you’re getting. Unreserved, on the other hand, is like getting a last-minute deal on whatever rooms are left over, often through various online networks and ad exchanges​​.

Check out this video by Senator We Run Ads for more on how programmatic adverting works:

What Are the Benefits of Programmatic Advertising?

The appeal of programmatic display advertising lies in its efficiency and effectiveness. The benefits of using programmatic ads include:

• Budget Efficiency: It enables precise targeting, reducing wasted impressions and increasing conversion probabilities.
• Improved Targeting: Advertisers can utilize various data points and KPIs for more accurate audience targeting.
• Efficient Campaign Management: You can easily adjust and monitor campaigns, saving time and resources.
• Quick Inventory Access: Advertisers easily access a wide range of publisher inventories across devices and platforms.
• Time-Saving: Reduces the time spent on manual negotiations and deal-making.
• Wider Reach: Offers global reach by placing ads across various networks, channels, and locations​.

This is why 19% of advertisers are increasing their programmatic spend, citing better ROI and performance as key motivators.

Its expanding financial footprint serves as additional evidence of this shift toward programmatic ads.

In 2023, global programmatic ad spend is expected to reach $558 million, marking a 13.1% increase from 2022 and almost double the amount spent in 2019​​.

What’s more, the true value of programmatic advertising extends beyond numbers; it’s in its ability to adapt and reach consumers across multiple platforms.

Of the $46 billion spent on national digital advertising by Q3 2023, a significant 74% ($35 billion) was allocated to programmatic channels.

There is also an increasing number of brands bringing programmatic advertising in-house, which allows for even more control over their ad campaigns, data, and costs:

This shift enables brands to leverage the abundance of data available for more personalized and relevant ad delivery​​.

Moreover, the scope of programmatic advertising has expanded beyond traditional display advertising to include mobile, video, and native advertising.

Data and automation are the driving forces behind this expansion, enabling advertisers to deliver more individualized and pertinent ads.

Native programmatic advertising, for instance, integrates seamlessly within publishers’ content, offering less interruption and better engagement with audiences.

Video advertising has grown significantly, particularly with the rise of streaming platforms and connected TV, while mobile programmatic advertising capitalizes on the increasing time consumers spend on mobile devices​​.

Top 12 Programmatic Advertising Platforms

1. 33Across

33Across is a publisher-monetization company founded in 2008. It delivers programmatic video and display ad revenue to publishers across devices, connecting buyers and sellers through attention-focused ad formats.

With a global presence, the platform stands out for its large addressable footprint and commitment to operating without cookies, simplifying and fairing the process for publishers.

A significant milestone in its journey includes the launch of Lexicon in 2021, an identity solution designed to help publishers succeed in a cookieless environment.

Key Features

• Cookieless Infrastructure
• Global Footprint
• Lexicon Integration
• Strong Partnerships
• Privacy-Centric Design

Pros & Cons

Pros

• Privacy and Security
• Innovative Solutions
• Revenue Enhancement
• User-Friendly UI
• Service Quality

Cons

• Limited Support
• Outdated Guides
• Cost Concerns

Pricing

• Custom pricing

Website:  33Across

2. MediaMath

MediaMath is a renowned demand-side platform acclaimed for its comprehensive end-to-end campaign management and extensive capabilities in running omnichannel ad campaigns.

Trusted by over 3,500 advertisers, MediaMath stands out for its robust data integration, enabling advertisers to effectively target their most valuable customers through the MediaMath audience feature.

The platform offers diverse ad options, including display, native, video, and audio, as well as out-of-home ads, ensuring advertisers have a variety of channels to engage their audience.

Additionally, MediaMath is recognized for its exceptional service and support and is committed to assisting marketers in maximizing the impact of their campaigns.

Key Features

• Dynamic Budget Allocation
• Modular Tech Stack
• Omnichannel Ad Campaigns
• Consumer Segmentation
• Targeted KPIs

Pros & Cons

Pros

• Data Integration
• Ad Diversity
• Campaign Support
• Omnichannel Campaign.
• User Experience

Cons

• Outdated UI/UX
• Non-Intuitive Reporting
• Complex Interface

Pricing

• Custom pricing

Website:  MediaMath

3. Adobe Advertising Cloud

Adobe Advertising Cloud is a digital advertising powerhouse, seamlessly integrating with the broader Adobe Experience Cloud ecosystem.

It’s a one-stop-shop for programmatic advertising, offering tools to forecast, automate, and optimize media plans across search, display, and social ads.

Its distinctive advantage lies in leveraging Adobe’s robust data analytics and creative capabilities, enabling marketers to craft more targeted, effective campaigns

Key Features

• Campaign Management
• Real-Time Data
• Custom Reporting
• Audience Segmentation
• A/B Testing
• Bulk Editing
• Batch Uploading
• Brand Safety

Pros & Cons

Pros

• Comprehensive Integration
• Robust Analytics
• User-Friendly Interface
• Creative Compatibility
• Reliable Performance

Cons

• Steep Learning Curve
• High Cost
• Slow File Uploads

Pricing

• Custom pricing

Website: Adobe Advertising Cloud

4.Google Display & Video 360

Google Display & Video 360 represents the future of programmatic advertising, especially within the context of programmatic advertising Google.

This platform merges potent tools into a singular, streamlined solution.

Elevating beyond traditional Google Ads, it delivers unparalleled scale and dependability for programmatic media buying.

DV360’s broad targeting capabilities make it exceptional for engaging high-intent audiences and implementing personalized retargeting strategies.

Its ability to easily connect to Google’s huge data resources and other Google platforms greatly expands its uses, giving it a wealth of information and choices that make it stand out in the field of programmatic advertising.

Key Features

• Cross-Channel Campaigns
• Data Integration
• Audience Targeting
• Reporting Tools
• Advanced Analytics
• Integration Flexibility

Pros & Cons

Pros

• Scalable Solutions
• Google Integration
• Diverse Inventory
• Custom Reporting
• User-Friendly UI

Cons

• Limited Small Business Suitability
• Occasional UI Clunkiness
• Complex Navigation

Pricing

• Custom pricing

Website: Google Display & Video 360

5.PubMatic

At its core, PubMatic is a powerhouse for publishers seeking to maximize their digital ad revenue.

Its SSP platform stands out by empowering publishers with top-notch tools for ad quality assurance and revenue optimization.

PubMatic’s technology enables efficient monetization of ad spaces across diverse formats like programmatic display advertising, OTT, CTV, video, and mobile, catering to the ever-evolving digital advertising landscape.

Key Features

• Workflow Automation
• Real-Time Analytics
• Quality Supply
• Mobile Integration
• Analytic Reporting

Pros & Cons

Pros

• Intuitive Interface
• High CPM Competitiveness
• Flexible Reporting
• High Fill Rates
• Excellent Support

Cons

• Mobile Integration Challenges
• Complex Initial Setup
• Limited DSP Integration

Pricing

• Custom pricing

Website: Pubmatic

6.Meta Business Suite

Meta Business Suite, previously known as Facebook for Business, is one of the best programmatic advertising platforms for small business, offering a range of ad formats like boosted posts, videos, and Stories.

Its strength lies in targeting ads based on user location, demographics, and profile information.

The suite provides tools for the efficient management of Instagram and Meta profiles, simplifying the control of a business’s social media presence.

Key Features

• Ad Creation Tools
• Advanced Targeting
• Cross-Platform Management
• Robust Analytics
• Creative Flexibility
• Audience Insights
• Efficient Scheduling
• User Engagement Tracking

Pros & Cons

Pros

• Intuitive Interface
• Diverse Ad Formats
• Effective Targeting
• Comprehensive Analytics
• Strong Brand Reach

Cons

• B2B Advertising Challenges
• Complex Navigation
• Learning Curve

Pricing

• Custom pricing

Website: Meta Business Suite

7.SmartyAds

SmartyAds is a versatile programmatic advertising platform offering a full suite of tools for both ad buyers and sellers.

It integrates a DSP for purchasing ad space across diverse channels, an SSP for managing ad sales, and an ad marketplace for streamlined transactions.

With features like precise targeting, AI-powered optimization, and brand safety, SmartyAds is a comprehensive solution for today’s digital advertising needs

Key Features

• AI-Powered Optimization
• Precise Targeting
• Brand Safety Features
• Real-Time Bidding
• Multi-Format Support
• Anti-Fraud Integration
• Cross-Channel Delivery

Pros & Cons

Pros

• High-Quality Traffic
• Broad Vertical Reach
• Intuitive Platform
• Efficient Campaign Management
• Responsive Support

Cons

• Limited CPC Campaigns
• Limited A/B Testing
• Geographic Traffic Limitations

Pricing

• Custom pricing

Website: SmartyAds

8.Xandr

Xandr, formerly known as AppNexus and acquired from AT&T by Microsoft, provides sophisticated DSP, SSP, and marketplace solutions, making it a versatile choice in the programmatic advertising space.

The platform’s strong suit is its integration of extensive AT&T customer insights, which enhances targeting and campaign effectiveness.

Xandr Invests’ robust features ensure efficient digital and TV advertising, backed by Microsoft’s advertising suite.

Key Features

• Advanced Targeting
• Fraud Protection
• Brand Safety Tools
• Large Inventory Access
• Real-Time Monitoring
• Goal-Based Campaigns
• User-Friendly Interface
• AT&T Customer Insights

Pros & Cons

Pros

• Helpful Customer Support
• Intuitive Dashboard
• Efficient Campaigns
• Extensive Inventory
• Effective Data Utilization

Cons

• Complex Platform Navigation
• Slow Creative Approval
• High Costs

Pricing

• Custom pricing

Website: Xandr 

9.Pacvue Commerce

Pacvue Commerce is a comprehensive commerce acceleration platform that integrates operations, retail media, and measurement into a single solution.

It’s tailored for businesses looking to maximize the impact of their products across various marketplaces and categories.

Pacvue automates campaigns, drives sales, offers real-time analytics, and reduces operational costs, making it a versatile tool for businesses of all sizes.

Key Features

• Multichannel Advertising
• Real-Time Analytics
• Automation
• Integrated Solutions
• Category Insights

Pros & Cons

Pros

• Amazon-Specific Features
• Effective Automations
• Marketplace Issue Resolution
• BuyBox Tracker
• Category Insights

Cons

• Slow data loading
• Interface aesthetics
• Integration challenges

Pricing

• Custom pricing

Website: Pacvue

10.AdRoll

AdRoll is a versatile marketing and advertising platform designed for targeting and retargeting users across various online channels.

Its self-service nature allows marketers to effectively reach their target audience and analyze cross-platform results.

Key Features

• Cross-Platform Retargeting
• Attribution Variables
• Campaign Dashboard
• Campaign Optimization
• Bulk Editing

Pros & Cons

Pros

• Multichannel approach
• Detailed analytics and reporting
• Excellent customer support
• Batch Uploading
• Brand Safety

Cons

• Learning Curve for Navigation
• Data Readability
• Integration Issues

Pricing

• Ads: Pay As You Go
• Marketing & Ads Plus: Starting at $36.00 Per Month

Website: AdRoll

11.BidTheatre

BidTheatre, based in Stockholm, Sweden, offers a Demand Side Platform (DSP) that caters to the needs of media buyers across industries.

It’s designed for precision advertising across multiple ad formats and devices, including desktop, mobile, and tablet.

BidTheatre stands out for its user-friendly platform, effective targeting options, and robust support for agencies, advertisers, and integrators.

It enables efficient programmatic advertising, leveraging data assets for real-time targeting and engagement.

The platform also emphasizes inventory quality, user privacy, and brand safety, ensuring a secure and efficient advertising environment.

Key Features

• Multi-Format Advertising
• Data-Driven Targeting
• User Privacy Protection
• Brand Safety Measures
• Real-Time Engagement
• Third-Party Integrations
• Flexible Invoicing Options

Pros & Cons

Pros

• Intuitive Interface
• Effective Targeting
• Excellent Customer Support
• Comprehensive Inventory
• Ad Format Flexibility

Cons

• Limited Global Scale
• Deal Management Complexity
• Limited Line Item Control

Pricing

• Custom pricing

Website: BidTheatre 

12.The Trade Desk

The Trade Desk offers a comprehensive platform for advertisers to plan, buy, optimize, and measure campaigns across various formats and devices.

It’s known for its direct access to premium publisher inventory and cutting-edge identity solutions like Unified ID 2.0.

The platform excels in reaching new audiences, providing cross-device targeting, and connecting campaigns to real-world results through advanced measurement tools.

Key Features

• Cross-Device Targeting
• Creative Optimization
• Measurement and Reporting
• Geo-Targeting
• Demand Side Platform
• Machine Learning Optimization

Pros & Cons

Pros

• Media Agnostic Approach
• User-Friendly Interface
• Comprehensive Reporting
• Effective Customer Support
• Powerful Machine Learning

Cons

• High DSP Fees
• Complex Reporting
• Occasional Platform Bugs

Pricing

• Custom pricing

Website: The Trade Desk

Final Thoughts on Programmatic Ads & Programmatic Advertising Platforms

As we wrap up this deep dive into the world of programmatic advertising, it’s clear that it is redefining the way businesses connect with their audiences.

Embracing programmatic advertising isn’t just a smart move; it’s an essential strategy for businesses aiming to thrive in the dynamic digital landscape

What’s more, the platforms we’ve explored – from 33Across’s cookieless future to Google’s Display & Video 360’s seamless integration with massive data resources – illustrate the vast and varied landscape of options available to advertisers today.

Each platform brings its unique strengths, catering to different needs and preferences, yet all converge on the common goal of making advertising more targeted, efficient, and effective.

References

ROI Revolution: Programmatic Advertising Trends, Stats, & News

Media Radar: Programmatic Advertising in 2023: Who’s Buying and Why It Matters

Growth Channel: The State of Programmatic Advertising in 2023

Monetize More: 2023 Programmatic Advertising Explained

The post Top 12 Programmatic Advertising Platforms to Increase Your ROI in 2024 [Guide + Review] appeared first on P2P marketing.

Many of the best white label platforms have automated features, custom templates, and integrations to deliver a tailored experience to your buyers.

There are hundreds of white label software options available and it is difficult to know which ones are as good as they promise to be.

That is why we have done all the leg work for you.

In this review, we breakdown the key features, pricing, pros and cons, and user reviews to help you choose the best white label software for:

• SEO Software
• Web Design Software
• Landing Page Software
• Reporting Analytics Software
• Email Marketing Software

Ready to find the best white label software for your business?

Let’s go!

What is White Label Software?

White label software refers to tools and platforms developed by one company, to be rebranded and sold by another.

For example, let’s say you’re an email marketing agency. Rather than creating a branded email marketing platform, you can buy one and rebrand it as your own.

Businesses like yours can then sell that white label software as a branded SaaS product.

The best advantage of white label software is businesses don’t have to develop the platforms themselves. Instead of coding and fixing bugs, you can focus on building profitable customer relationships!

Source: Vendasta

Pros and Cons of White Labelling SaaS

Pros of Using White Label Software: 

1.Save Time and Money

White label software will help you save time because you don’t do the heavy lifting. Choosing the best white label software will help you leverage pre-built solutions to drive customer satisfaction. This means less coding, testing, and developing. You can spend more time promoting your brand and delivering an optimal brand experience. Because you don’t do the dirty work yourself, product development won’t drain your bottom line. 

2.Skip Developing and Testing

What if your product doesn’t work? 

Or you hire the wrong developer, and they produce subpar software? 

Many technical risks come with developing and testing your software. You might spend more money correcting technical mistakes than promoting your white label software. 

Developing and testing software isn’t a quick job. It could take you months before you make a breakthrough. And if you don’t know much about coding, developing and testing will be complex. 

You can avoid this through white label software and promote a product you have complete confidence in. 

3.Leverage the Most Affordable Method for Custom Software

There isn’t a more cost-effective solution for custom software than white label platforms. These platforms make developing and promoting custom software a walk in the park. The best white label software often provides quick customer support to guide you through the various tools and features. 

Cons of Using White Label Software: 

1.Lack of Customization

Unfortunately, your customization options for white label software are limited. Businesses would have much more personalization freedom if they developed the software. While many platforms offer customization functions, these options are limited.

You can’t customize the coding and how your software responds to specific user interactions. Ultimately, while you can add custom branding, you’ll have to settle with the overall look and feel of using the software. 

2.Exposed Customer Data

External developers from your white label software provider can access all your customer data on white label platform. This is risky because you don’t want to compromise your customer’s data.

The best way to combat this con and minimize its risk is to choose white label software with an impressive track record. Choose a solution that is proven to work and has a lot of social proof and credibility!

3.No Access to Code

Not having access to your tool’s code is super frustrating. You can’t modify the code or check for bugs yourself. You have to raise all technical queries from your customers to the platform’s support team.

This disadvantage increases the risk of delivering poor or delayed customer support to your buyers. Only once the customer care team gets back to you can you help your customers solve their queries. 

17 Best White Label SaaS for Agencies and Resellers

With the pros and cons above in mind, let’s take a look at some of the best white label:

• SEO Software
• Web Design Software
• Landing Page Software
• Reporting Analytics Software
• Email Marketing Software

Right, let’s get into the reviews:

Top 3 White Label SEO Software

1.SEO Reseller

SEO Reseller is a 360-degree white label software for SEO. SEO plays a pivotal role in lead generation, making this platform valuable. With SEO Reseller, you can help your buyers with local SEO, SEO audits, tailored link-building, and PPC ad campaigns. B2B businesses can also deliver competitor analysis and branded SEO reports. 

Key Features:

• SEO reports
• Business assessment
• Competitor analysis
• Target keywords
• Website Scanning
• Local SEO
• Link building 

Pricing:

• Custom packages 

Pros:

• Fantastic white label SEO software for small businesses.
• Custom plans allow more flexibility in terms of the services you need.
• Expert team with an impressive track record. 

Cons:

• Enterprises may be limited by features. 

G2 Score: 4.7/5 stars 

Website: seoreseller.com

2.WooRank

Need an SEO white label software with extensive features for keyword tracking, link building, and SEO audits? WooRank has you covered! This white label software will optimize all aspects of your buyer’s SEO campaign while helping you deliver custom SEO reports. Businesses can pick from countless templates and provide tailored SEO advice and insights for each client. 

Key Features:

• Competitor analysis
• SEO audits
• Link building
• White-label reports
• Lead generation strategies
• Keyword tracking 

Pricing:

• Pro plan is $80 p/m
• Premium plan is $200 p/m
• Custom Enterprise plan

Pros:

• Free trial so businesses can test the software without committing!
• Quick, easy, and accurate on-page SEO crawler.
• Excellent option for small businesses. 

Cons:

• Competitor analysis features need improvement.
• Enterprises might need more robust features and functions. 

G2 Score: 4.3/5 stars 

Website: woorank.com

3.PageOnePower

If your buyers rely on your brand for quality link acquisition, link-building campaigns, and content creation, PageOnePower can help you! PageOnePower has developed over 6000 digital assets and earned more than 15 000 links annually! You can rely on this white label software to help you take your buyer’s SEO to the next level.

Key Features:

• Expert link building
• Link acquisition
• Link building campaign management
• Content creation 

Pricing:

• Custom packages 

Pros:

• Expert focus on link building.
• Perfect for small businesses or businesses that offer solutions for custom link-building strategies.
• You can become a “Link Building Partner” and access many more valuable features. 

Cons:

• Not ideal for businesses that need a 360 solution for white label SEO software.

G2 Score: N/A

Website: pageonepower.com

Top 4 White Label Web Design Software

1.Shift 4 Shop

Shift 4 Shop is one of the best solutions for small web development and design companies. You can find various professional templates to make designing websites easier. There are many integration options for seamless website building and design too. Shift 4 Shop also provides features for SEO and mobile-friendly websites. 

Key Features:

• Website themes and templates
• Mobile-optimized themes
• SEO
• Mobile eCommerce
• Google AMP integration
• Product Manager

Pricing:

• Custom packages 

Pros:

• Easy to use and intuitive features.
• The platform works for small, mid-level, and large companies.
• Flexible free plan providing just enough features for solo marketers. 

Cons:

• No integration with order management platforms.
• Slow website loading times. 

G2 Score: 3.8/5 stars 

Website: shift4shop.com

2.Weblium

Weblium isn’t the best choice for enterprises, but small businesses can find value in this white label software. You’ll find loads of templates for your client’s website and features like SEO and popups to boost conversions. Weblium also provides solutions for mobile-friendly websites. You can easily share web designs and action customer feedback through email. 

Key Features:

• Ready-made templates
• SEO
• CRM
• Self-help resources
• Popups
• Mobile-friendly web designs

Pricing:

• Free plan
• Pro plan is $8.25 p/m
• Bundle plan is $4.45 p/m

Pros:

• Fantastic web design templates.
• Users report quick and helpful customer support.
• It’s easy to co-edit website designs. 

Cons:

• Limited features make this platform best for small businesses.

G2 Score: 4.8/5 stars 

Website: weblium.com

3.DashClicks

DashClicks is an all-in-one web development and design white label software. Using this software is simple to learn, making onboarding clients easy. There are endless website design templates. DashClicks also provides features for online forms and inbound marketing campaigns. 

Key Features:

• Reputation management
• Inbound Marketing
• Pre-built templates
• Drag-and-drop editor
• Form Builder
• Reporting dashboard

Pricing:

• Free plan
• Pro plan is $97 p/m
• Plus plan is $297 p/m
• Custom premium plan

Pros:

• The customer support is friendly and responsive.
• All-in-one solution for web development and design.
• It’s quick and easy to onboard clients. 

Cons:

• Slow responses to queries sent through Slack. 

G2 Score: 4.6/5 stars 

Website: dashclicks.com

4.Flywheel

If you offer WordPress-oriented web design services, Flywheel can help you! You can migrate your clients’ websites for free, and Flywheel offers 14-day demo sites. This white label software also provides a growth suite to boost your buyers’ revenue. You can become a Flywheel partner to access exclusive insights and features. 

Key Features:

• Reporting dashboard
• Product upselling and cross selling
• Bulk site management
• Client Portal
• Client subscription and billing
• Third-party integrations

Pricing:

• Tiny plan is $15 p/m
• Starter plan is $30 p/m
• Freelance plan is $115 p/m
• Custom agency plan

Pros:

• Flexible pricing for businesses of all sizes.
• Valuable APIs and plugins.
• Robust client reports with customizable options. 

Cons:

• Some features need improvement.
• Steep learning curve. 

G2 Score: 4.4/5 stars 

Website: getflywheel.com

Top 4 White Label Landing Page Software

1.Landingi

Building custom landing pages that convert takes a lot of time and resources. Landingi will ease the load with beginner-friendly features for landing page development. You can create landing pages with your client’s custom branding and add decision-making elements like images, videos, popups, and sliders. 

Key Features:

• 400+ landing page and popup templates
• Drag-and-drop landing page builder
• A/B testing
• Reporting analytics
• Third-party integrations

Pricing:

• Core plan is $35 p/m
• Create plan is $79 p/m
• Automate plan is $109 p/m
• Agency plan is $129 p/m

Pros:

• Quick and responsive customer support.
• Easy to onboard clients.
• Ample elements for conversion-driven landing pages. 

Cons:

• Lack of templates.
• Limited functions for landing page videos. 

G2 Score: 4.4/5 stars 

Website: landingi.com

2.Duda

Duda is a white label software focusing on efficient landing page creation. This tool uses automated features to make landing page building effortless and quick compared to most platforms. There are countless templates to choose from, and you can track any changes your clients make. It’s easy to share your landing page with clients and action customer feedback within the platform. 

Key Features:

• Automated workflows
• Dynamic landing page creation
• Pre-built templates
• Reporting analytics
• Third-party integrations 

Pricing:

• Basic plan is $19 p/m
• Team plan is $29 p/m
• Agency plan is $59 p/m

Pros:

• Consistent feature releases and software updates.
• Quick and easy live chat support.
• Easy to use software, so client onboarding is seamless.  

Cons:

• Users experience a lot of bugs.
• Many features have limited functionality.
• Not an ideal option for enterprises. 

G2 Score: 4.6/5 stars 

Website: duda.co

3.Ucraft

Ucraft is one of the most user-friendly landing page builders. It won’t be challenging to onboard clients, and they don’t need coding experience to use your landing pages. The cost of Ucraft is also inexpensive compared to its competitors, and there are many valuable functions to use for landing pages. A few of these functions include logo design, templates, and integrated Google Cloud hosting. 

Key Features:

• Google Cloud hosting
• Pre-built templates
• eCommerce websites
• Drag-and-drop editor
• Logo design
• Automated customer support

Pricing:

• PayGo 1 plan is $39 p/m
• PayGo 2 plan is $69 p/m
• PayGo 3 plan is $109 p/m

Pros:

• Exceptional customer service.
• Attractive landing page design options with customizable functions. 
• Users say this tool is ultra-easy to use. 

Cons:

• Limited design features and technical functions for enterprises. 

G2 Score: 4.6/5 stars 

Website: ucraft.com

4.Convrrt

Convrrt is one of the best white label landing page builders because of the wide range of valuable features. Although it takes a bit of learning to use this software, you’ll have everything your clients need for results-driven landing pages. You can create forums and popups for your buyers’ landing pages and add payment gateways for eCommerce brands. 

Key Features:

• Handcrafted pre-built templates
• Drag-and-drop editor
• Mobile-friendly landing page design
• Online forums builder
• Landing page popups
• Online payment gateways

Pricing:

• Custom plans 

Pros:

• Flexible pricing for businesses of all sizes.
• Valuable APIs and plugins.
• Robust client reports with customizable options. 

Cons:

• Some features need improvement.
• Steep learning curve. 

G2 Score: N/A

Website: convrrt.com

Top 3 White Label Reporting Analytics Software

1.Klipfolio

Providing custom analytics reports takes a lot of time! You’ll have to gather, prepare, secure, and manage high volumes of data. Businesses must also ensure the reports they provide are tailored to each client. Klipfolio will handle all this for you. You can integrate your data management sources and easily import data to this software.

Source: klipfolio.com

Key Features:

• Data storage and history
• Data preparation
• Data visualizations
• Team collaboration
• Third-party integrations 

Pricing:

• Custom plans for businesses, teams, and enterprises

Pros:

• Easy to customize code for reporting analytics.
• Flexible pricing plans to work for small, mid-level, and large businesses.
• Data visualizations are automated and intuitive.

Cons:

• Features may have bugs or take time to load.
• A steep learning curve.

G2 Score: 4.5/5

Website: klipfolio.com

2.AgencyAnalytics

Agency Analytics is one of the top white label software for reporting analytics because of its customization options. You can add tailored branding elements like logos and colors for personalized deliverables. It’s easy to build reports through automated functions. Brands can also leverage SEO analytics to ensure their client is discoverable online. 

Key Features:

• Custom dashboards
• Client and staff management
• Automated reports
• SEO
• Drag-and-drop report builder
• Logo design

Pricing:

• Freelancer plan is $12 p/m
• Agency plan is $18 p/m
• Custom enterprise plan

Pros:

• Powerful automated features for efficiency. 
• Ample customization and branding functions. 
• Real-time data and intuitive data visualizations. 

Cons:

• Some features need improvement and take time to understand. 
• Lack of integration options.

G2 Score: 4.8/5

Website: agencyanalytics.com

3.Zoho Analytics

Zoho is a favored platform for B2B tools because of the available user-friendly and robust features. You can quickly create custom reports, charts, and pivot tables using pre-built templates and the vast customization options. There are many self-help online resources if you run into any trouble, and business owners don’t need programming experience for this software. 

Key Features:

• Logo design
• Drag-and-drop editor
• Pre-built templates
• Custom domains
• Embedded analytics

Pricing:

• Custom plans 

Pros:

• Ample data sources, and it’s easy to import data.
• Easy to build reports, pivot tables, etc.
• Many customization options. 

Cons:

• Access control for team collaboration needs improvement. 
• Can’t share reports to cloud storage platforms.

G2 Score: 4.2/5

Website: zoho.com

Top 3 White Label Email Marketing Software

1.MonsterInsights

MonsterInsights is one of the top white label email marketing software for analytics. This platform allows marketers to dig deeper into their lead generation and subscriber analytics. You can create detailed, custom email marketing reports for your clients while using A/B testing to determine which emails work best for their target audience. MonsterInsights also supports integration with many of the best WordPress plugins like Yoast and Woocommerce. 

Key Features:

• User reports
• SEO ranking reports
• eCommerce reports
• Real-time analytics
• Affiliate links and ads tracking
• Google Analytics dashboard
• A/B testing 

Pricing:

• Plus plan is $99.50 p/m
• Pro plan is $199.50 p/m
• Agency plan is $399.50 p/m

Pros:

• The free version is not as limited as other tools. 
• You can leverage real-time analytics. 
• Easy and quick to install and learn to use. 

Cons:

• Only available to WordPress users.
• Limited functions and many technical aspects need improvement. 

G2 Score: 4.5/5

Website: monsterinsights.com

2.Constant Contact

Constant Contact helps businesses and marketers worldwide manage all their client communications. If you need white label software to handle your client’s email marketing campaign, Constant Contact provides a feature-rich solution. You can perform A/B testing to find the perfect content for your client’s audience, deliver detailed email analytics reports, and use countless templates with custom branding.

Key Features:

• SMS marketing
• Event marketing
• Landing page builder
• A/B testing
• Mobile app development
• Social media marketing
• Email marketing templates
• Email reports 

Pricing:

• Core plan is $9.99 p/m
• Plus plan is $45 p/m

Pros:

• Features are intuitive and easy to use. 
• All-in-one white label email marketing software. 
• Best for entry-level email marketing campaigns. 

Cons:

• Customer support can take time. 
• Limited templates and customization options

G2 Score: 4/5

Website: constantcontact.com

3.HubSpot Email Marketing

HubSpot offers valuable tools for businesses, including free email marketing white label software. For advanced functions and the full breadth of features, opt for a paid plan or software bundle. You can add custom branding to email reports and newsletters, create online forms and landing pages for email marketing and use A/B testing to perfect your approach. 

Key Features:

• A/B testing
• Drag-and-drop editor
• Pre-built templates
• Branding 
• Landing page builder
• Online form builder 

Pricing:

• Custom plans and bundles

Pros:

• The best option for individual marketers and small businesses. 
• Ample self-help resources. 
• You can use basic features on the free plan. 

Cons:

• Limited features and functions. 
• For ease of use, you must use HubSpot’s CRM. 

G2 Score: N/A

Website: hubspot.com

Conclusion

White label software makes providing custom tools and platforms easier for agencies and resellers. You can cut down on time and expenses, and you don’t have to develop and test your own software. However, white label software has limited customization options. You can’t access your platform’s code.

The best white label software options in 2024 include SEOReseller, HubSpot Email Marketing, Ucraft, Convrrt, and many more! Use any of these top white label platforms and tools to deliver a branded customer experience and tailored strategies and analytics!

References

That Company: White Label Software

InEvent: White label software: Definition, Benefits, and Types

Side Hustle Nation: Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead

The post White Label Software: 17 Best White Label SaaS and What you Must Know [2024] appeared first on P2P marketing.

Almost 50% of marketers create a new landing page for every campaign. But why make this effort? The answer is simple – landing pages are a worthwhile investment!

The average conversion rate for landing pages across all industries is over 9%! Companies that have 31 to 40 landing pages can generate 7 times more leads than those that don’t.

But if landing pages are so vital for businesses, what’s the problem?

Well, as excellent as these marketing elements are, landing pages are super challenging to perfect. For example, a one-second delay in page loading times can decrease your conversions by 7%!

So, what do you need to create landing page designs that amplify your lead generation and conversions while using the best practices?

The best solution is to work with a landing page design service.

These services offer expert landing page design, development, and marketing techniques to accelerate your marketing goals. We’ve outlined the best landing page design services and tools, and results-driven strategies to use.

Ready?

Here we go!

What are Landing Page Design Services?

A landing page is a single web page that turns web visitors into leads or buyers. It’s a page specifically designed for targeted audiences that arrive on these pages by clicking on a link or ad.

Well-designed landing pages include information about an offered product or service, business information,  visual elements, an attractive design, and CTAs to make the visitor take action and move through your marketing and sales funnels.

When a potential customer visits a website, the design is the first aspect they pay attention to, and then comes content. Because of this, ensure you nail a landing page design that entices web visitors to act on your CTA or scroll to explore the page.

Landing pages are one of the critical components when targeting customers through the search engine results page (SERP). They are basically the first impression of your website, and we all know the first impression is the last.

Designing an eye-catching landing page that steals the customers’ attention is what every business needs to secure steady sales. However, landing page design is super challenging! Make this easier for your brand and work with a top landing page design service!

Here are some of the services a these firms and platforms offer to design your landing page:

1.Responsive Landing Page Designs

According to research, 72% of people want websites that are mobile-friendly. That is why your landing page can’t only be attractive but responsive across all devices too. Working with a landing page design professionals will help you achieve this. These experts know how to adapt landing pages to tablets, mobile devices and desktop while maintaining consistent branding.

2.A/B Testing

A/B testing or split testing compares two different versions of the landing pages to assess which one is more effective and yields the best results. Without testing your landing page design, you can’t determine if you achieved your desired results, which are most likely to convert web visitors. 

Landing page design companies offer A/B testing to ensure you use the best design for your marketing intent. Like most marketing and sales tactics, there’s a lot of trial and error for successful landing pages. But with A/B testing you can make a data-driven decision based on which design generates the most traction.

Landing page design firms and platforms will compare and track different versions of your landing page to find the best, result-driven design. If you’re not achieving your desired outcomes, they have the data and expertise to optimize your design.

Source: Adam Erhart

3.Visual Elements

Landing pages without visuals are downright boring! Your potential customer might not even stay for 10 seconds before moving to another website. It’s critical to draw customers in with high-quality, dynamic media that relate to your brand and offerings because this will help increase traffic by 12%. 

Landing page design companies can help you create and place the best visuals for your design. These companies and platforms know how to leverage media for landing pages, whether it be images or videos. 

4.Conversion Rate Optimization

Landing pages are intended to convert leads and boost sales. However, to ensure your landing page yields the best possible results, you need conversion rate optimization (CRO). 

Working with a landing page design firm or platform is the best solution to this problem. 

But how do landing page design firms and platforms deliver CRO to accelerate your landing pages?

Here’s a few CRO tactics firms, agencies, and platforms used for landing pages:

• Establish a schedule for CRO testing. It’s best to continue doing it consistently until a 90% rating is reached.
• Target landing pages that are more effective. Analyze pages with the most bounce rates, exits, and lowest sessions to know where to start.
• Utilize data to understand user behavior and engagements. Benefit from these valuable insights and make changes accordingly.
• Take feedback from customers. Listen to ideas and feedback from your audience and make changes accordingly.
• Optimize your page speed loading times. Assess landing page load speed on various devices and optimize based on the results.

4 Best Landing Page Builders with Ready-to-Use Designs that Convert

If you are a tad techy or have some extra time, these landing page builders provide ready-to-use templates to build landing pages that are proven to convert.

Based on the data of thousands of users, using thousands of different designs, these templates often convert better than custom pages created by landing page design services.

However, not everyone has the time or inclination to use tools like these, and if you’d prefer to have a professional take care of the whole process, from start to finish, keep scrolling for our reviews of the best landing page design services a little further down.

That said, here are the top 4 landing page builders to use for your next campaign:

1.Wix

If you’re a beginner looking for an easy-to-use platform for designing landing pages, Wix is one of the best. Its drag-and-drop interface makes page design easy, simple, and quick.

Whether you’re creating landing pages for your online store, a social media campaign, or advertisements, there are a variety of templates available to help you create a landing page that pulls results. Wix also provides heat maps so that you can monitor the effectiveness of your landing page a

The best part about Wix? You can start on a free plan!

Pros & Cons

Pros:

• The user interface makes it simple to create a website without coding experience.
• There are many ready-made templates to start with.
• Wix offers a vast media library.
• There are loads of resources to use Wix without needing help from customer support.

Cons:

• You can’t leverage Google Analytics.
• The templates aren’t highly customizable.
• The prices can get super expensive.

Pricing:

• Connect Domain: $4.50 P/M
• Combo: $8.50 p/m
• Unlimited: $12.50 p/m
• VIP: $24.50 p/m

Website: https://www.wix.com/

2.Wishpond

Wishpond is a powerful platform with multiple services, like landing page design! It’s one of the top landing page designers and allows you to convert traffic and sales from your website. While scrolling through WishPond, you’ll find hundreds of landing page templates to start with. 

Wishpond also provides handy tools to optimize your landing page and make it responsive across all devices. A few of these tools include Mailchimp, Zapier, and Salesforce.

Pros & Cons

Pros:

• There are many beginner-friendly templates to create engaging landing pages.
• You can get a dedicated account manager to help you scale.
• Users say the pricing is really competitive.
• It’s easy to create and customize landing pages.

Cons:

• Customers say the support is really unresponsive and poor.
• It lacks in-depth tracking and analytics.
• The refund policy doesn’t work in favor of their users.

Pricing:

• Custom Quote

Website: https://www.wishpond.com/

3.Unbounce

Unbounce is a landing page builder aimed at maximizing your conversions. This tool for landing page design and development will help your business create brand-centric pages with powerful features and functions.  A few of these tools include Custom scripts and dynamic content.

One of the features Unbounce provides its users is AI-powered “smart traffic.” This feature works best in rerouting traffic to high-converting variants of the page.

With Unbounce, you can access over 125 AI-based templates and a drag-and-drop interface. Creating landing pages has never been easier!

Pros & Cons

Pros:

• The drag-and-drop feature is super quick and easy to use for landing page designs.
• There are loads of excellent templates to start with.
• While there isn’t a wide range of features, the few they have for landing page design are great quality.
• The customer service team is highly responsive and helpful and takes customer feedback seriously.

Cons:

• The pricing is expensive for some small businesses.
• Integrating third-party apps like MailChimp is cumbersome.
• You have to do manual calculations when A/B test landing page designs.

Pricing:

• Launch: $90 p/m
• Optimize: $135 p/m
• Accelerate: $225 p/m
• Concierge: $575 p/m

Website: https://www.unbounce.com/

4.Leadpages

If you’re looking for a landing page builder for your online store or email, Leadpages is an ideal choice! This landing page design software is reliable for coaches that need landing pages for their digital content, and e-commerce business-owners that want to boost product awareness and conversions. 

There are over 200 landing page templates to work with. You can rely on LeadPages for landing page design for emails, websites, online courses, and other marketing assets. 

Pros & Cons

Pros:

• It’s super easy to use and offers loads of fantastic landing page templates.
• You can access free landing page design coaching every Wednesday to learn how to optimize your pages.
• The customer support is friendly and responsive.
• The pricing is affordable compared to the amazing customer support, ease of use, and conversion-driven features.

Cons:

• The photo editing tool needs improvement.
• It can be a little tricky to find some features and functions.
• Creating mobile-optimized landing pages is cumbersome.

Pricing:

• Standard: $49 p/m
• Pro: $99 p/m

Website: https://www.leadpages.com/

10 Best Landing Page Design Services

There are thousands of marketing firms that provide their clients with top-notch landing page design services. However, we’ve found the 10 best landing page design tools and companies that produce conversion-driven landing pages. 

1.Fiverr

Fiverr

New York City, USA

Our Score

4.8 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2010

Location: HQ in New York, USA with offices in Tel Aviv, Israel

Number of Employees: 201-500

KEY SERVICES

• Responsive Landing Page Design
• Landing Page SEO 
• Performance Optimization
• Smooth CSS Animations
• Cross-browser Compatibility

NOTEWORTHY CLIENTS

• Airbnb
• Google
• eBay

WHY CHOOSE THEM?

Fiverr is an excellent landing page design service if you’re looking for a vast freelance marketplace with loads of experts to help you. You can evaluate, hire and communicate with landing page designers and manage contracts in one platform.

Looking for professionals who can help design a landing page for your Shopify store or website? Fiverr is the biggest global marketplace for digital marketing services, including landing page design service. The process is simple: create a client account on Fiverr and type “landing page design” in the search bar. You’ll find thousands of freelancers offering landing page design and optimization services. Explore your options and select the one you believe will best execute the job.

2.HTML Pro

HTML Pro

New York City, USA

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2013

Location: New York City, USA

Number of Employees: 51-200

KEY SERVICES

• Custom Landing Page Design
• High Conversion Pages
• Hand-coded HTML
• Fully Responsive Landing Page Development
• Mailchimp and MailerLite Landing Page Design

NOTEWORTHY CLIENTS

• Hair Rules
• Sumner Capital
• Stacy Winston Books

WHY CHOOSE THEM?

HTML Pro is a landing page design service that specializes in custom landing pages for various channels and campaigns. You can create landing pages for your website and email marketing strategies while optimizing them for all devices. 

HTML Pro is a multi-award-winning digital marketing company that specializes in landing page development. Whether your company wants a brand-new landing page or just a few tweaks to an already-existing one, HTML Pro is your best bet. You can also get customized pages for your marketing campaigns. With HTML Pro, high conversions are the standard!

Source: HTML Pro

3.WebFX

WebFX

Harrisburg, PA, USA

Our Score

4.6 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 1996

Location: HQ in Harrisburg Pennsylvania with offices in Miami, Florida, USA

Number of Employees: 201-500

KEY SERVICES

• Custom Landing Page Design
• Market Research
• CRO Testing
• Dedicated Account Representative
• Database Integration

NOTEWORTHY CLIENTS

• Furbo
• PaulB Parts
• York Saw and Knife

WHY CHOOSE THEM?

If you need customized landing pages for your PPC ad campaigns, WebFX is the perfect solution. From dedicated account management and CRO testing to market research, WebFX is a top choice.

Are you looking for landing pages for your PPC campaigns? WebFX is a full-service digital marketing agency that specializes in designing landing pages for PPC campaigns. The company emphasizes market research to design custom landing pages that are tried and trusted to convert sales. With WebFX’s design landing pages, turning web visitors into sales is simple!

4.Uplers

Uplers

Fully Remote

Our Score

4.8 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2012

Location: Fully Remote

Number of Employees: 1,001 – 5,000

KEY SERVICES

• W3C Validated
• SEO Semantic Code
• A/B Testing
• All-Device-Friendly Pages
• Landing Page Software Integration

NOTEWORTHY CLIENTS

• Disney
• 21st Century Fox
• National Geographic

WHY CHOOSE THEM?

Uplers is a remote landing page design service that specializes in personalized, results-driven landing page design. Rely on this company for A/B testing and optimized landing page designs across all devices.

Need an agency to design a landing page from scratch or revamp your existing one? Uplers does both! This platform is a leading marketing agency specializing in landing page design services. They provide personalized landing page designs that are effective, high-converting, and compatible across all devices.

Source: Uplers

5.Ashiqur Tech

Ashiqur Tech

Brahmanbaria, Bangladesh

Our Score

4.7 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2018

Location: Brahmanbaria, Bangladesh

Number of Employees: 2-10

KEY SERVICES

• Customized Strategy
• Market Research
• CRO Testing
• Call Tracking
• Minimalist Landing Page Design

NOTEWORTHY CLIENTS

• BONJ
• Squads
• Abels Bail Bonds

WHY CHOOSE THEM?

Ashiqur Tech is a full-service marketing agency that does more than design and promotes targeted landing pages! This landing page design service will deliver a research-backed customized strategy for results-driven landing pages. 

Ashiqur Tech is a marketing firm that offers cross-industry digital solutions. They specialize in custom design landing pages that drive sales and help grow a strong customer base. The company focuses on a solid landing page strategy that includes comprehensive market research to enable the design of a custom landing page that performs. Also, no need to worry even in the late hours, as Ashiqur’s team is available 24/7!

6.Klientboost

Klientboost

Costa Mesa, CA, USA 

Our Score

4.8 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2015

Location: Costa Mesa, California, USA

Number of Employees: 51-200

KEY SERVICES

• Data-Driven Conversion Research
• A/B Split Testing
• Testing of Multiple Variables
• Redesign/Iteration Testing
• Consideration of Traffic Intent

NOTEWORTHY CLIENTS

• Segment
• BP Logix
• Lavendar

WHY CHOOSE THEM?

Klientboost is one of the best landing page design services for A/B testing, data-driven conversion research, and personalized landing page designs for social media. Boost your social media engagement with custom Klientboost landing pages!

Struggling to convert leads through social media campaigns? It’s time to collaborate with a digital service provider and expert landing page design service. There’s no better option than Klientboost—a reliable marketing agency that specializes in landing page design for businesses of all sizes. The company designs a captivating landing page, which is responsive, effective, and a sales generator. With Klientboost, you can finally say goodbye to outdated landing pages!

7.Apexure

Apexure

London, UK

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2008

Location: London, England, UK

Number of Employees: 11-50

KEY SERVICES

• Bespoke Design
• Form Integration
• A/B testing
• Great Imagery
• Custom Integrations

NOTEWORTHY CLIENTS

• Truebill
• Office Solver
• VerticalResponse

WHY CHOOSE THEM?

Specializing in web design and development and landing page design, Apexure is the ideal for landing page design service for small to mid-level businesses.

If conversions are your primary concern, Apexure is one of the top landing page service companies to work with. The agency develops efficient landing pages that speed up the expansion of your business using tools like Unbounce, Hotjar, Google Analytics, and Mixpanel. AMP-powered pages are available for your mobile campaigns too! 

8.Linksture

Linksture

Ahmedabad, India

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2011

Location: Ahmedabad, India

Number of Employees: 51-200

KEY SERVICES

• CTA Design
• Multimedia attachments
• Search Engine Optimization
• Easy-to-navigate Landing Pages
• Pages Compatible with all Devices

NOTEWORTHY CLIENTS

• Slam
• Opumo
• Serenity and Grace

WHY CHOOSE THEM?

Linksture is a popular landing page design service among startups and small businesses. You can create and promote easy-to-navigate landing pages for all devices, targeted at your ideal audience. 

No marketing plans are effective without attractive landing pages. And this landing page design service goes above and beyond to skyrocket your conversions! Linksture offers its customers creative landing pages that turn traffic into leads. Whether it be mobile app design, website landing page, or product design, this company has the experience, tools, and methods to drive results. 

9.Webcitz

Webcitz

Menasha, WI, USA

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2004

Location: Menasha, Wisconsin, USA

Number of Employees:11-50

KEY SERVICES

• Addition of Infographics
• Impactful CTA
• Mobile-Friendly Design Pages
• Short Contact Forms

NOTEWORTHY CLIENTS

• Science of People
• Navigate
• Harper Grace International

WHY CHOOSE THEM?

Webcitz is the landing page design service for your company if you need an agency that’s all about conversion-driven web design and landing page building. They have worked with businesses of all sizes across every industry.

Webcitz is an expert landing page design service with over 18+ years of industry experience. This landing page design service has experts who can handle landing page design for Shopify and WordPress. With them, result-driven marketing campaigns is the only solution for personalized landing pages! You can rely on design pages that are mobile-friendly and have visual elements.

10.Upwork

Upwork

San Francisco, USA 

Our Score

4.7 

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

View Website

AGENCY SNAPSHOT

Founded: 2015

Location: San Francisco, California, USA

Number of Employees:501-1,000

KEY SERVICES

• Responsive Landing Page
• Smooth CSS animations
• Multimedia Inclusion
• A/B Testing

NOTEWORTHY CLIENTS

• Samsung
• Airbnb
• Dropbox

WHY CHOOSE THEM?

Like Fiverr, Upwork is a booming freelance marketplace to evaluate, recruit, hire and manage landing page design experts. You can create and handle contracts, pay professionals in multiple currencies and tailor projects to your budget.

Upwork is a freelance marketplace where freelancers provide multiple services, and landing page design is one of them. On this platform, you’ll find individuals and agencies offering landing page design services at different price points. You can check out their profiles and client reviews before starting your project. There are many filters to find the talent you need, and UpWork has features for meetings, chat, calls, and time tracking. 

7 Landing Page Design Best Practices

While using a landing page builder makes creating a visually appealing landing page simple, there are factors you need to implement for result-driven landing page designs.

Let’s look at the seven best practices for landing pages:

1.Use Multiple Landing Pages

The purpose of the landing page is to drive sales by giving customers personalized information about your brand and what it offers. Given that, it’s important that your business has as many landing pages as the products or services it offers.

If your business offers three products, design landing pages for each. If there’s only one service to offer, one landing page will do the job. Having numerous landing pages allows your business to target a wide range of audiences with greater variation and creates awareness for all your products. 

You can also have multiple landing pages for different marketing campaigns like PPC, social media, email, or ads! 

2.Have a Clear Strategy

Ensure your landing page targets the right audience and conveys the proper message. An unclear strategy for landing page design will confuse your buyers and harm conversions. Define how you want web visitors to act on your landing page and what the purpose for creating each page is. 

We just explored having multiple landing pages to accelerate your lead generation and conversion rates. However, each page must have one specific purpose and promote one offering. Landing pages that market several offerings on page don’t perform very well because these pages lack direction. If you’re marketing an orange, apple and pear, each having it’s own sales promotion, customers won’t know which product to buy or which promotion to gain interest in.

3.Avoid Messy Designs

There’s no need to clutter your landing page with images and loads of components and styles. Stick to the basics and guide the client through your page to ensure that they may purchase your offerings! Remember, if you’re uncertain about certain elements or you’re not sure if you’re doing too much, use A/B testing!

4.Remove Obstructive Features

A potential consumer typically spends 10 seconds on a website before switching to another. Don’t risk scaring off web visitors quicker and avoid distracting elements that would divert customers from your CTA. Only introduce elements that benefit the buyer and direct them to conversion.

5.Design Effective CTAs

CTAs are the most crucial element of any landing page. These elements are the bridge between your web visitors and conversion. Therefore, designing effective CTAs is imperative for successful landing pages. 

While working on CTAs, avoid the following:

• Wrong placement: The placement of CTAs is essential. Don’t simply put it anywhere. Focus on places where the chances of visitors taking action are higher. For example, beneath testimonials or service sections. 
• Absence of commitment: Your CTAs have to be inspiring. Ensure they have content that proves value in your brand and motivates your buyers to convert. 
• Poor visibility: Use bright colors and letters so your CTA’s stand out. 

6.Use CRO for Landing Page Forms

Online forms are lead generation elements for landing pages. There are 4 types of forms that you can add to your landing page:

• Contact form: This form allows visitors to get in touch with your business by sending you a message and leaving their email address or other contact details.
• Customer feedback form: This form allows you to generate customer feedback. 
• Online quote form: This form is generally for customers who wish to inquire about your product or pricing. 
• Order from: This form let’s customers place an order from your landing page or website.

You can use tools like HubSpot, ClickUp form, Popupsmart to create engaging online forms for your landing pages. 

7.Track and Measure Consistently

Once you’ve perfected your landing page designs and added the lead generation elements you need, it’s time to track and measure your landing pages. You use tracking analytics for A/B testing, but also to analyze your landing page design performance after publishing each page. It’s vital to stay in tune with your landing page metrics to ensure you achieve your desired outcomes. If your landing pages aren’t performing well, you’ll have the data needed to make rapid changes and guide your campaign to success.

These are the metrics to track for landing page designs:

• Conversion rate. How many web visitors arrived on your landing page and converted into leads through your CTA?
• Cost per conversion. How much does every conversion cost you vs. how much profit you generate from every conversion?
• Page views. Which landing pages have the most and least web traffic?
• Bounce rate. How many web visitors get to your landing page and exit the page without interacting with its content or navigating your website? 
• Sessions by source. Which channels do your web visitors use to arrive on your landing page? 
• Average time spent on page. How much time does each web visitor spend on your landing page before leaving or converting? 
• Form abandonment. How many web visitors don’t complete your landing page forms?

Conclusion

Landing pages are an essential component of every marketing strategy. These pages are created for marketing campaigns to encourage lead generation by capturing web visitors’ contact details.

We’ve covered some of the best landing page design services, including Fiverr, UpWork, Klientboost, and Linksture. We’ve also covered the top 4 landing page builders to help you create landing page designs that maximize your brand awareness, lead generation, and conversions. Choose any of these landing page design services and accelerate your brand!

References

Cience: Top Landing Page Statistics to Know in 2024

Bluleadz: The 50 Best Landing Page Statistics (2021 Edition) That Help Drive Conversions

WordStream: What’s a Good Conversion Rate? (It’s Higher Than You Think)

HubSpot: The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]

The post 10 Best Landing Page Design Services & Tools in 2024 [Full Review] appeared first on P2P marketing.

Fintech is growing fast and becoming incredibly competitive. Since 2018, the fintech industry has grown from $112 billion to an estimated $310 billion in 2024, more than doubling the sector’s value in only four years.

And Fintech companies need to take a different approach to marketing. They have to change how the average consumer thinks about investments and long-term financial growth, stand out from hundreds of similar solutions, and develop high levels of trust and credibility.

This can be very challenging to plan and execute, and that is where a great fintech marketing agency comes in!

A good fintech marketing agency will help you establish or grow your fintech brand, while building trust and gaining customer loyalty for growth and sustained success.

So, what do fintech marketing agencies actually do? What services do they offer? And which ones are the best at what they do?

Today, we’re taking an in-depth look at the services offered by fintech marketing agencies and what they can do for your business, and then we give you a rundown of the best fintech marketing agencies to work with in 2024!

What Services Do Fintech Marketing Agencies Offer?

A fintech marketing agency, just like regular marketing companies, offers a host of services to help promote brand and product awareness. However, as fintech marketing has to take a different, more modern approach to marketing, a fintech branding agency will offer slightly different services than your average marketing company.

These companies will offer services that tie into the unique challenges of fintech marketing and help brands build credibility and trust, as well as awareness and recognition.

Below, we give you a rundown of the types of services these companies offer, as well as a brief explanation of each:

Branding

Branding is especially important for fintech brands. The market is highly competitive and it is not easy to stand out, let alone stand out and connect with your audience in a meaningful way. Good branding will help you do both.

Social Media Marketing

Social media marketing is essential for all industries and fintech is no different. Fintech marketing agencies usually provide social media services that range from strategy to full-time social media management.

Content Marketing

This form of marketing works well to give people an insight into your company, provide them with financial literacy, build your credibility and faster trust in your audience.

Mobile Marketing

Getting mobile is critical if you want to remain competitive. As almost everything is on mobile these days, it’s crucial for fintech firms to be mobile-friendly. Many also have their own mobile app, which many fintech marketing agencies can help them develop and promote.

Partner and Influencer Marketing

Partner marketing encompasses sub-categories like referral, affiliate and influencer marketing, which can both be hugely effective for fintech brands. As trust and credibility are so important in fintech, marketing strategies that involve recommendations and referrals from your audience’s human peers are highly impactful.

Paid Media – PPC, Search and Social

Paid media campaigns include paid social, paid search and PPC campaigns are frequently used in fintech marketing. Most good fintech marketing agencies offer a range of paid media/advertising services, which they will be able to integrate into the rest of your marketing efforts.

If you want more information on this topic, check out this video by AP Marketing Solutions.

10 Best Fintech Marketing Agencies to Scale in 2024

1.Curious Cat Digital

Curious Cat Digital

London & Marlborough, UK

Our Score

4.5

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2012

Location: London and Marlborough, UK

Number of Employees: 7

KEY SERVICES

• Marketing Strategy
• Demand Generation
• Account Based Marketing
• Brand Strategy & Identity
• Go to Market Strategy
• Advertising
• Content Marketing
• Organic Search

NOTEWORTHY CLIENTS

• Sopra Banking Software
• Finastra
• ComplyAdvantage
• Lenvi

WHY CHOOSE THEM?

Curious Cat Digital is a full-service specialized fintech marketing agency. It has a global client base and has worked with some of the top names in fintech and financial management.

Curious Cat Digital is an excellent choice if you’re looking for an agency that emphasizes developing and deploying strong multi-channel marketing strategies, customized to your individual business, challenges and goals.

Curious Cat Digital is a dedicated, full-service fintech marketing agency.

Its small team of skilled marketers has extensive experience working with B2B fintech and financial service clients.

They know how to develop the best strategies for the challenges faced by fintech brands and how to deploy strategic multi-channel campaigns for measurable, predictable, and sustainable growth.

Curious Cat Digital offers a full suite of services, including marketing strategy, demand generation, account-based marketing, paid media advertising, social media, and content marketing.

It has a solid track record and has worked with the likes of Finastra, Sopra Banking Software, and Lexis Nexis.

Curious Cat Digital takes an informed and strategic approach. Its team will dig deep into your business, competitors, and target market to gain a thorough, contextual understanding of your unique circumstances and challenges and the unique opportunities available to you.

Working alongside you, they will develop a bespoke marketing strategy to address your needs, further your objectives, and achieve tangible results.

2.Crescendo Consulting

Crescendo Consulting

Santa Cruz, CA, United States

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2022

Location: Santa Cruz, CA, United States

Number of Employees: 2 – 10

KEY SERVICES

• SEO (Technical & Local)
• PPC
• Paid Social Media Ads
• Web Development
• Content Development
• Social Media Marketing
• Funnel Optimization
• Lead Generation

NOTEWORTHY CLIENTS

• Happy Money
• RainMaker Securities
• Momnt
• Binance US

WHY CHOOSE THEM?

Crescendo Consulting is a specialist FinTech marketing agency for growth-mined FinTech and SaaS companies. It takes a scientific, data-driven approach to developing carefully curated campaigns that move the needle for its clients. Services include SEO, PPC, paid social ads, and web development.

It also donates to various causes, including legal aid, addressing food shortages, and relieving the burden of medical debt. If you’re looking for an expert FinTech agency that gets results and gives back, Crescendo Consulting is an excellent choice.

Crescendo Consulting is a startup FinTech marketing agency that offers services curated to the needs of growth-mined FinTech and SaaS companies. Its core services include SEO, PPC, paid social ads, and web development.

Crescendo Consulting takes a scientific, data-driven approach to its marketing to develop and execute campaigns that drive measurable results.

Data insights and strategic positioning are a part of every step, from market and competitor research to audience targeting, sales funnel optimization, and ongoing campaign testing and tweaking.

Crescendo Consulting functions as a partner rather than a vendor. Its dedicated team integrates with your internal marketing team and acts as a fractional digital marketing team. This includes Slack integration and multiple sprint meetings per month. Compared to hiring talent of this caliber full-time, it is a very practical and cost-effective choice.

Crescendo Consulting offers month-to-month contracts, which is a unique benefit that many agencies do not provide.

It also offers modular contracts, so they can change channels as your needs change without needing a new contract every time.

In addition to highly customized marketing services that drive actual results, Crescendo Consulting also does good and gives back by donating a percentage of its revenue to causes its clients and employees care about.

Some of the causes they have supported include legal aid for single mothers, feeding schemes, ending institutional racism, and, most recently, relieving medical debt (they cleared $25k in medical debt in the last quarter).

3. Alloy

Alloy

Atlanta, GA, United States

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2012

Location: Atlanta, Georgia and New Orleans, Louisiana, USA

Number of employees: 40

KEY SERVICES

• Advertising
• Email Marketing
• Public Relations
• Crisis Communications
• Content Marketing
• Inbound Marketing
• Social Media Marketing
• Lead Generation
• MarTech Measurement & Implementation
• Executive & Company Leadership

NOTEWORTHY CLIENTS

• RxBenefits
• Paysend
• IoT security solutions
• geothinQ

WHY CHOOSE THEM?

Alloy is an award-winning tech marketing agency, which specializes in marketing for the tech industry and fintech in particular. It has a strong track record, and has worked with high-profile fintech clients. If you need an experienced agency with a high-level of expertise in both marketing and tech, Alloy is a good choice.

CSTMR

Austin, TX, United States

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2014

Location: Austin, Texas, USA

Number of employees: 25

KEY SERVICES

• Marketing strategy
• Paid media advertising
• Organic marketing
• Brand Strategy
• Customer Acquisition & Advertising
• Go-to-Market strategy
• Content Marketing SEO
• UX/Design
• Social Media Marketing

NOTEWORTHY CLIENTS

• LendingTree
• SELFi
• ULink
• Credit Karma

WHY CHOOSE THEM?

CSTMR is a group of seasoned fintech strategists who design and carry out online advertising and digital marketing campaigns for established  fintech brands and startups. If you’re looking for an agency that is creative and aims to create marketing campaigns that really stand out, CSTMR is a good choice. They also happen to be growth-driven, and highly experienced in fintech marketing.

5.KlientBoost

KlientBoost

Costa Mesa, CA, USA

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2015

 Location: Costa Mesa, California; Austin, Texas; and Raleigh, North Carolina, USA

 Number of Employees: 51-200

KEY SERVICES

• Paid Advertising
• PPC Ads
• PPC Management
• Facebook Ads
• LinkedIn Ads
• Google Ads
• SEM
• Email Marketing
• SEO
• Content Marketing
• Link Building Services
• Conversion Rate Optimization (CRO)
• Landing Pages

NOTEWORTHY CLIENTS

• Bread
• Pay Anywhere
• SEI
• DailyPay
• Fast Capital 360
• Bento for Business

WHY CHOOSE THEM?

KlientBoost is a performance marketing agency with extensive experience in fintech marketing.

It has an excellent track record and specializes in paid advertising, SEO, email marketing, and conversion rate optimization for growth-minded brands in the highly competitive fintech market.

KlientBoost is an excellent choice if you’re looking for an accomplished, experienced, and passionate agency to drive growth and revenue for your fintech brand.

KlientBoost is a performance marketing agency specializing in paid advertising (search and social), SEO, email marketing, and CRO for clients across various sectors.

It has an exceptional track record and works with numerous clients in the fintech and financial services sectors.

KilentBoost’s passionate team is made up of expert marketers and specialists in everything from PPC management to SEO, LinkedIn Ads, content marketing, landing pages, and CRO.

KlientBoost takes a highly strategic, data-informed approach to achieve meaningful results.

Based on its extensive experience and expertise, KlientBoost’s team can quickly assess your brand and create a customized marketing plan.

This marketing plan will consider your unique business and goals, the current fintech market, and your competitors’ actions to identify the best channels and any unexploited opportunities.

As a performance-focused agency, KlientBoost continually monitors and improves its strategies, refining its tactics and optimizing your campaigns to drive the highest returns for you.

6. Walker Sands

Walker Sands

Chicago, IL,USA

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2001

Location: Chicago, Illinois; San Francisco, California; Boston, Massachusetts; and Seattle, Washington, USA

Number of employees: 206

KEY SERVICES

• Marketing Strategy
• Branding
• Creative Services
• Demand Generation
• Public Relations
• Web Services

NOTEWORTHY CLIENTS

• Worldpay
• Finicity
• Bill.com
• Tradeshift
• Stax
• HyperWallet
• Ppro
• Bluefin

WHY CHOOSE THEM?

Walker Sands is an eight-time Inc. 5000 member and has worked on several high-profile fintech marketing campaigns.

Inbound FinTech

London, UK

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2017

Location: London, UK

Number of employees: 11 – 50

KEY SERVICES

• Inbound Marketing
• CRM Migration & Integration
• PPC
• HubSpot CMS Development
• SEO
• Lead Generation
• Website Design & Development
• Content Creation & Strategy
• Email Marketing
• UX/UI & CRO
• Sales Enablement
• LinkedIn Ads

NOTEWORTHY CLIENTS

• Tivian
• Fibonatix
• Cipher Trace

WHY CHOOSE THEM?

Working only with fintech brands, Inbound FinTech is a dedicated fintech marketing agency with extensive experience and a very strong track record. The services it offers are tailored to driving growth, and they’re a HubSpot Solutions Partner. If you’re looking for an agency with an expert team that is solely focused on fintech, Inbound FinTech is a great fit.

8. Growth Gorilla

Growth Gorilla

London, UK

Our Score

4.7

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2017

Location: London, UK

Number of employees: 15

KEY SERVICES

• Digital Marketing Strategy
• Growth Marketing
• Social Media Marketing
• Influencer Marketing
• Email Marketing
• PPC
• CRO
• User Acquisition
• Paid Social
• Paid Search
• Digital Design
• CRM Management

NOTEWORTHY CLIENTS

• WhisperClaims
• Change
• Wayhome
• Minted

WHY CHOOSE THEM?

Growth Gorilla is a full-service fintech marketing agency that only works with fintech brands and startups. It has a team of experienced fintech marketing experts, and provides all the insight and services you need to grow your fintech business. If you’re looking for a dedicated fintech agency with a smaller team and a heavy emphasis on growth marketing, Growth Gorilla will be a great fit.

Growth Gorilla, a growth marketing firm based in London, was established in 2017 with the goal of assisting cutting-edge fintech startups scale up. Over 25 different fintech businesses have worked with them during their time in business, and they have achieved some impressive results.

This is a relatively small firm, with a reputation for producing results and being exceptionally thorough and diligent. Their clients include PrimaryBid, Wayhome, FIBR, Osu, and Change Invest, who all left excellent reviews.

The service menu includes paid media management, conversion rate optimization, marketing automation, and business expansion planning. What’s more, their e-book, 5 Badass Growth Strategies Every Fintech Founder Must Know, provides an overview of their methodology.

Big Rock

London, UK

Our Score

4.8

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2011

Location: London, UK

Number of employees: 13

KEY SERVICES

• Media Buying
• Brand Campaigns
• Paid Social
• Paid Search
• Omni-Channel Campaigns
• Lead Generation
• Acquisition Campaigns
• ECRM Campaigns
• User Journey Analysis
• Content Strategy
• Channel Strategy
• Creative Production
• Marketing Automation

NOTEWORTHY CLIENTS

• Clear Score
• Sciex
• City Index
• Investec

WHY CHOOSE THEM?

Big Rock specializes in B2B and finance marketing with a strategic emphasis on inbound marketing and conversion optimization. It operates as a data-driven, and performance-focused agency that is all about achieving growth for it’s clients. If you’re looking for a data-driven, tech savvy and highly creative agency that offers a full suite of services, Big Rock is a good choice.

Big Rock specializes in B2B and finance marketing and is based in London. This fintech marketing agency was created in 2011 by an HSBC options trader and two seasoned experts from the worldwide marketing agency Iris Worldwide, with a strategic emphasis on inbound marketing and conversion optimization.

Among the services provided are conversion optimization, SEO, paid media digital, PR, and site design. Big Rock also has a production studio on staff, which gives them a creative edge.

As a boutique agency, Big Rock has the manpower to tackle large campaigns while being lean enough to engage with start-ups and small enterprises in the personal way only a small agency can.

Crunchy Links

Chicago, IL, United States

Our Score

4.6

×

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

 

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AGENCY SNAPSHOT

Founded: 2019

Location: Chicago, Illinois, USA

Number of employees: 7

KEY SERVICES

• SEO
• PPC
• ROI Conversion Tracking
• Competitor Tracking
• Geo-Targeting
• Display Campaign Targeting
• Content Marketing

NOTEWORTHY CLIENTS

• Credit Karma
• Square
• US
• Bitknock

WHY CHOOSE THEM?

Crunchy Links helps new businesses get started by giving them a “go-to-market” plan and flexible contracts. It’s services revolve around paid media and SEO, with a strong emphasis on performance and achieving tangible results. If you need expert SEO and PPC services that are specifically for the fintech industry, Crunchy Links is an excellent choice.

Founded by Jack Treseler, who used to be Milestone’s Director of SEO, in 2019 Crunchy Links is one of the youngest agencies to make this list. The agency is young but the expertise and experience the team brings with them is anything but!

Even though Square, Credit Karma, and Finbox.io, all big fintech companies, have been some of its clients. The company helps new businesses get started by giving them a “go-to-market” plan and flexible month-to-month contracts.

Testament to their skills and achievements, Crunchy Links was named the Top Fintech PPC and SEO Agency at Fintech Awards in 2022.

How We Selected the Best Fintech Marketing Agencies

When it comes to picking the top fintech marketing agencies, there were several criteria we looked at when making our decisions.

Below, we will give you a short explanation of the criteria we looked at.

We looked at whether they are fintech marketing experts and how many years of experience they have. We also took previous client testimonials and reviews into account when creating our list, as well as how many of the above-listed services they offer.

And most importantly, we looked at each digital marketing agency for financial services strategies and what sets them apart from all the other similar companies.

Wrapping Up on the Top Fintech Marketing Agencies

There you have them!

We have provided you with a list of the best fintech marketing agencies that will help you get noticed, but more than that, they will assist you to build customer loyalty and consumer trust.

With the rapid growth in the fintech industry, marketing agencies that know what they are doing are rare and extremely valuable.

So, if you’re ready to rise to the top, just pick one of the amazing agencies covered in this article, and you’ll be well on your way to success!

References

Statista: Fintech – statistics & facts

BrightTalk:  The Future of FinTech: 2022 and Beyond

Investopedia: Financial Technology (Fintech)

Investopedia: Unicorn

Finance Online: 81 Key Fintech Statistics 2021/2022: Market Share & Data AnalysisT

The post 10 Best Fintech Marketing Agencies to Scale Your Tech in 2024 [Full Review] appeared first on P2P marketing.

So, how do you find out exactly what our visitors are looking at on your website and where they’re spending the most time? What do they skip past and not look at at all? How can we improve their experience?

Heat mapping tools have the ability to monitor activity on your site and will give you a very good indication of the strengths and weaknesses of your content, especially with the different campaigns you are running.

A great heat mapping tool will give you all the info you need to improve your the user experience on your website. They will also give you invaluable data for optimizing and streamlining your funnel to boost your sales and improve your profits.

Today, we’re looking at 11 of the best heat mapping tools available, including key features, pros and cons, pricing and user reviews. Read on to find out why they’re so useful and which one will be the best for your website!

Okay, let’s get started!

Quick Comparison: Best Heat Mapping Tools in 2024

This is a quick overview of the G2 rating, our P2P rating and the pricing for the best heat mapping tools. For a detailed review of each of tool, continue scrolling.

The Importance of Heat Mapping Tools

Heat mapping tools monitor the effectiveness of your site content. It’s like having a coach watching every move on your site and giving you feedback on your content’s strengths and weaknesses.

This is achieved by seeing how visitors interact with your site. You will be able to monitor mouse movements and clicks as well as see how far a visitor scrolls down on a specific page.

User visits are recorded and can be played back to examine interactions. Data from monitoring your site visits will allow you to restructure your content, remove and add content, add lead-ons to entice visitors to extend their time on your site and much, much more.

A tally is recorded of all page views, and you can see exactly how many clicks a link or button gets. The data you get from your heatmap tool will allow you to better understand how your site layout affects visits to your site.

With this, you can improve on the user experience that allows you to funnel interactions into conversions.

Knowing when users leave your site is important, and your heat mapping tool will provide this data.

You will be able to use this data to contain and eliminate dropout points, which will translate to longer visits and higher conversions.

Check out this great video by MeMedia for more insight into heat mapping and how it works:

How to Evaluate Heat Mapping Tools

To evaluate the best heat mapping tools consider features like confetti reports, mouse movements, scroll maps, session recording, events, form analytics, error analytics and A/B testing. 

Data visualization is what heat mapping is all about. The heat signature from the content and movements on your site will give you an instant picture of your site performance.

With this visualization, you will be able to optimize visits to your site and improve on how your content is presented, which will increase your conversion rate.

Evaluating heat mapping tools depends on how you want to monitor your website traffic. Several different tools will make website analysis and management much easier, but you must decide what tools are best for you.

Here is a rundown of what you can expect from good heat mapping tools and the insights you can gain from them:

1.Confetti Reports

These reports are static images of your site interface, with colour-coding to indicate the areas that get the most clicks. It’s much like thermal weather report images, where you can see the hot and cold areas.

Statistics are sometimes better viewed as an image than a table or graph. Confetti reports add color to visually illustrate your interaction statistics and give you a clearer picture of what is happening on your website.

2.Mouse Movements

Tracking of mouse movements appears as lines across your site interface. With this, you will be to gauge movements and compare them to the confetti reports.

3.Scrollmaps

These maps are color coded to display how far down your page users scroll. The top will be red, indicating high volume, and as you go down the page, the color changes to blue, representing low volume.

4.Session Recording

Every visit to your site is recorded, and the mouse cursor is followed in the recording. You will see all the clicks and pick up user frustration points where they will continuously click on a button or link. The recording also times each session so you can see how long users are active on your site and where they are when they leave.

5.Events

User sessions can be consolidated using events as a trigger. Instead of viewing every session, you can view sessions from a specific event that can be a designated button that is clicked to activate the event. From that one event, you can see the interaction of users from that point onwards.

6.Form Analytics

Here you can see how users respond to sign-up pages and the completion of forms. You will be able to monitor any sticking points on the form. Users will begin completing a form and, at a point, will abandon the exercise, and you will be able to see where on the form this happens.

7.Error Analytics

Users may encounter errors on your site, and if you know about them, you can fix them. Error analytics help to monitor and maintain how your site is working to ensure it has a clean bill of health.

8.A/B Testing

Allows you to test two versions of the same page to see which one attracts more traffic. Most heatmap tools have this feature. Editors are necessary to create the different versions, and visual editors that work with drag and drop are preferred.

11 Best Heat Mapping Tools

Now that we have covered what heat mapping tools are and how they will help you improve the user experience on your website, let’s look at the best heat mappings tools available:

1.Mouseflow

Mouseflow is a behavioural analytic tool that offers a range of insights, including mouse movements, clicks, and scrolling. With Mouseflow, you will be able to see reports (heat maps) on how visitors funnel through the content on your site.

Pros

• User sessions can be viewed in real-time or as a playback.
• You can see who is a new visitor and who is a returning visitor.
• From the data, you will see clicks, scrolls, length of the session and geography.
• Sessions can be filtered and placed in segments like classifying location, duration, and traffic source.
• A function will show you how visitors react and respond to forms and sign-up pages.
• You can create surveys and feedback campaigns.
• Build 6 types of heatmaps to see what’s working on your site.
• Mouseflow machine learning tool is included in all the packages.
• Create funnels to see where and why visitors end their sessions.

Cons

• At times the images and text size don’t render correctly when viewing replays.
• There seems to be an issue with Mouseflow not supporting Java code.

Price

• Free version limited to 500 recordings per month.
• Starter plan is $24 per month and includes 5000 recordings.
• Growth plan is $79 for 15000 recordings.
• Business plan is$159, for 50000 recordings
• Pro plan is $299 for 150000 recordings.

Rating: G2 – 4.7 out of 5 stars from 170 reviews.

Website: https://mouseflow.com/

2.Crazy Egg

With the use of visual reports and individual session recordings, you will get to know your website users. Their sessions will reveal the shortcomings of your content setup, and you will be able to make data-backed changes with confidence. It’s all about looking after your user experience and improving it as you go.

Pros

• The A/B testing tool allows you to test content and page set up so you can choose the right look that appeals to your visitors.
• Edit or add modify content on your site pages without the need to call in a specialist. You can change colours and fonts, then publish them directly.
• The setup is easy, and you can integrate with Shopify and WordPress.
• You can add team members at no extra cost.
• You can customize your tool as you grow.
• Reports include heatmaps, scroll maps, confetti overlays and list reports.

Cons

• Heat maps must be individually set up for each page on the site, and they are tracked separately.
• A/B testing can be tricky to use

Price

• 30 Day Free Trial
• Basic plan is $29 per month.
• Standard plan is $49 per month.
• Plus plan is $99, per month.
• Pro plan is $249 per month.

The plans are capped for pageviews, snapshots, recordings and storage time. Edits and A/B testing are unlimited.

Rating: G2 – 4.2 out of 5 stars from 97 reviews.

Website: https://www.crazyegg.com/

3.Clicktale (Contentsquare)

Clicktale is an indispensable heat mapping tool for large businesses but will work just as well for smaller businesses. It takes analytics up a notch by combining human and machine intelligence into the tools. Their analytics is a little more detailed and comprehensive than other tools, which allows you to fine tune your website precisely.

Pros

• Mouse movements and clicks are monitored and recorded.
• You can compare conversions to dropouts.
• Use the attention heatmap tool to see where people focus and what content they skip.
• Scrollmapping allows you to see how much of a page has been viewed.
• Full analytics on how the links are doing.
• Visitor recordings are very good.
• Events can be initiated for better analytics.
• A/B and other analytic tools.

Cons

• Not very easy to use, and some users need help navigating the interface.
• Difficulties in locating recordings for a second time.

Price

• Free Plan (limited)
• Basic plan is $99 per month for 20000 page views.
• Silver is $290 per month for 80000 page views.
• Gold is $990 per month for 300 000 page views.

Rating: G2 – 4.4 out of 5 stars from 7 reviews

Website: https://contentsquare.com/clicktale/

4.Hotjar

Hotjar works great in helping you understand your user/visitor experiences on your website. Relevant data is at your fingertips. Although the dashboard looks rather simplistic, the data you receive focuses on the important issues that make your website a pleasure to visit.

Pros

• A user-friendly platform.
• You can create surveys.
• Has a feedback module.
• Monitors sentiment.
• Heat maps for mouse movements, clicks, and scrolls.
• Heat maps can be downloaded and shared digitally.
• You can add notes and timestamps to recordings and share them.
• You can move through the plans as your business grows.

Cons

• There is no integration with Google Analytics.
• No predictive analysis of customer behavior.

Price

• Free basic plan for 1000 page views.
• Plus plan is $39 per month for 100 daily captured sessions.
• Business plan is $99 per month for 500 sessions.
• Scale plan is $389 per month for 4000 daily sessions.

Rating: G2 -4.4 out of 5 stars from 212 reviews.

Website: https://www.hotjar.com/

5.Browsee

Browsee uses AI to improve user experience and includes all the bells and whistles expected from a great heat mapping tool. It has a user board that tags individual users for insights. The user board also allows you to aggregate user engagement for a broader picture. It is best suited for small to medium businesses and small teams as well as individuals.

Pros

• Clicks and scroll depth are represented in heatmaps.
• Highlights patterns of user behavior to identify dropout points.
• Session recording that shows frustration points in the funnel.
• Has segmentation.
• Has analytics.
• User board.
• Very easy to navigate.
• Can be integrated with several top platforms like Shopify and WordPress.

Cons

• When accessed on mobile, you cannot switch between websites.

Price

• Free version for 200 000 page views a month..
• Starter plan is $12 per month.
• Plus plan for $32 per month.

Rating: G2 – 4,9 out of 5 stars from 5 reviews.

Website: https://browsee.io/

6.SessionCam

With its machine learning intelligence, SessionCam can use its struggle detection algorithm to consider hundreds of different signals from your users that pinpoint areas of struggle. This will show up in the heatmaps that cover clicks and scroll depth. Their research on struggle identification and control helps to improve user conversions and general site experience. SessionCam is ideal for all business types and sizes.

Pros

• You can compare two different websites Heat maps side by side.
• Standard session recording and event trigger recording.
• Good funnel analysis.
• Customer journey mapping tool
• You get solutions for struggle points.

Cons

• The homepage cannot be customized.

Price

• Contact SessionCam for details and/or a demo of their two available plans.

Rating: Capterra – 4.7 out of 6 stars from 6 reviews.

Website: https://sessioncam.com/

7.Lucky Orange

A feather in their cap is the fact that Lucky Orange created the world’s first fully-integrated heatmaps, which can be viewed in real-time while visitors’ browse your site. Lucky Orange prides itself as a conversion optimization specialist. It starts off with you knowing how many visitors are on your site at any given moment, and you also see how they found you.

Pros

• Can segment users and draw analytics on their activity.
• Compare segments.
• Full session recordings.
• Ability to filter sessions.
• On the go updates in rea-time and instantly displayed on your dashboard.
• Conversion funnel tools to identify pain or struggle points.
• Poll and survey features.
• Form analytics.

Cons

• There may be little time to get familiar with the dashboard, but their support team always seems to be helpful.
• Costs escalate with more users, but the value in higher traffic seems to lack.

Price

• Free trial.
• Starter plan is $10 per month for one website.
• Small business $20 per month for 3 websites.
• Medium plan for $50 per month for 8 websites.
• Large plan for $100 per month for 16 websites.
• Enterprise which is privately discussed.

Ratings: G2 – 4.3 out of 5 stars from 18 reviews.

Website: https://www.luckyorange.com/

8.Inspectlet

Inspectlet is a well-rounded conversion optimization software that focuses on eye-tracking heatmaps among the conventional heatmap types. This is based on research that links eye movements to the mouse cursor. Their software tracks user activity and provides heatmaps of all interactions. Sessions are recorded and specific data like duration and navigation path can be viewed. Inspectlet is a good choice for individuals, small and medium businesses.

Pros

• Edit the metadata of sessions by tagging users or events.
• Filter using tags.
• A/B testing.
• Page editor.
• Form analytics.
• Error logging and racking.

Cons

• Not easy to customize.
• Pricing is not consistent.
• Sessions are only held for 60 days.

Price

• Free plan limited to 2500 recorded sessions per month.
• The Micro plan is $39 per month for 10000 sessions.
• Startup plan for $75 for 25000 sessions.
• Growth plan is $149 for 50000 sessions.
• Accelerate plan is $299 per month for 125000 sessions.
• Enterprise plan is $499 for 250000 sessions.

Rating: G2 – 4.2 out of 5 stars from 24 reviews.

Website: https://www.inspectlet.com

9.FullStory

There is an added dimension to FullStory’s ability to read user behaviour. Their software digs deeper into why users drop out or express frustration. They use intelligent analysis to offer reasons why users fail to covert. And through their detailed reports, they provide beneficial insight into a solution that will increase the conversion rate.

Pros

• Great analysis reports.
• Provide answers to low conversion rates.
• User segmentation.
• Great for team collaboration.
• Easy to use and navigate.
• Helps to plan tasks to improve user experience.
• Prioritizes tasks for best results.
• Recording and a range of heat maps.

Cons

• It tends to aggregate elements where clients need more detail.
• The window of data retention is too short.

Price

• There is a 14 free trial period and two plans, but you have to book a demo or request pricing.

Rating: G2 – 4.5 out of 5 stars from 144 reviews.

Website: https://www.fullstory.com/

10.SmartLook

SmartLook concentrates on website analytics on mobile apps and desktops. Their primary concern is the user experience, specifically on mobile apps and websites. 30 different filters help break down data and identify specific factors useful in translating user behaviour. SmartLook thrives on understanding people and finding solutions that will lead to conversions. Their software is geared to do just that.

Pros

• Notes and timestamps can be attached to recordings.
• You can ID tag visitors with the SmartLook API.
• View bulk recording of events.
• Event analytics.
• Funnel analytics.
• Conversion analytics.
• Identifies frustration points.
• Track events that lead to errors.
• Mobile app analytics.
• Website analytics.
• Wide range of Heat map tools.

Cons

• Can’t tag sessions.
• The limits on the free plan.

Price

• Free plan limited to 1500 sessions per month.
• Startup plan – 7500 sessions for $31 per month.
• Business plan – 25000 sessions for $79 per month.
• Ultimate plan – is custom-made for clients.

Rating: G2 – 4.7 out of 5 stars from 624 reviews.

Website: https://www.smartlook.com/

11.Ptengine

Ptengine takes analytics to new heights. They want to show you exactly why users leave your site, and they do this through powerful analytics and a great understanding of marketing. Their task is to personalize user experiences, and they do this through a website content editor, triggers, inline pop-ups, sticky bars, surveys and a welcome mat. They also provide easy to use pre-built templates and can segment users and automate triggers. Understanding users or site visitors is paramount to conversions and repeat business.

Pros

• A range of heat mapping tools.
• Visitor segmentation.
• Insights to drive users through your funnel.
• Perfect for team collaboration.
• Great testing facility for new campaigns.
• A/B testing.
• Integrated with company CRM and other apps.
• Designed for SMBs and large business.

Cons

• Performance and speed of heat maps can be a bit faster.

Price

• The free plan is for 3000 page views.
• Growth plan is $49 per month.
• You must request a price for the Premium plan.

Rating: Capterra – 4.7 from 3 reviews.

Website: https://www.ptengine.com/

Final Thoughts and Our Top Two Picks

Heat mapping is an extremely useful tool to streamline your site and boost your conversions. Understanding your site visitors and improving their experience is key to upping your conversion rate.

All the heat mapping tools we have reviewed here are great options. However, two stood out to us as being particularly useful and effective tools. Here are our two top picks:

Top pick #1: Mouseflow because of its range of heat maps and real-time viewing ability. Tracking user interactions and behavior seems to be a walk in the park for them, which counts at the end of the day. Seeing how users react to sign-ups and forms is another plus point. All around, Mouseflow have their ducks in a row.

Top pick #2: SmartLook because of its reach into the mobile app sector, a huge market. Their detailed analytics on user behavior is top-notch. Their focus on understanding users to better deliver solutions to improve conversion rates is exactly what heat mapping tools should do.

References

Capterra: Heatmap Software Reviews

CRM: Best Heat Map Software

G2 Crowd: Heat Mapping Software Reviews