Social Media Marketing Archives - P2P marketing

32 Best Social Media Agencies to Help You Navigate the Ever-Changing Social Sphere [2024 Review, by Region]

Adrienne Bosch — Tue, 14 Nov 2023 15:32:50 +0000

In the dynamic world of digital marketing, where platforms evolve overnight and audiences continually shift their attention, one key player remains at the heart of connecting brands with consumers: the social media agency.

But what is a social media agency, exactly? What social media marketing services do agencies offer? And which agencies are the best?

This review delves into the intricate world of social media marketing agencies, with in-depth reviews of all the top agencies.

From full-service giants covering all platforms to niche specialists focusing on channels like TikTok or LinkedIn, we’ll explore what these agencies offer and the unique benefits they can bring to your brand.

Ready to explore how a social media agency can be a game-changer for your brand?

Let’s get into it!

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What Do Social Media Agencies Do?

With 4.9 billion people active across social media platforms, bouncing between seven different social networks per month, a social media agency is critical to navigating the complex world of digital marketing.

As such, a social media agency’s primary goal is to connect a brand with its current and potential customers.

With platforms like Facebook and YouTube having 2.9 billion and 2.5 billion users, respectively, it’s essential for brands to have a strong online presence where their audiences are most active.

Source: HubSpot

What Services Do Social Media Marketing Agencies Usually Provide?

Social Media Strategy Development: Creating customized strategies aligned with business goals, and analyzing and targeting specific audience segments.
Content Creation and Management: Producing engaging content across formats (text, images, videos), and lanning and managing a content calendar.
Paid Social Advertising: Planning and executing targeted ad campaigns on platforms like Facebook, Instagram, and LinkedIn, and managing ad budgets and optimizing for performance.
Community Management: Cultivating a positive online community around the brand and engaging with followers in comments and messages.
Social Media Analytics and Reporting: Tracking performance metrics and KPIs, and providing detailed reports on campaign results.
Social Media Audits: Assessing a brand’s current social media presence, and providing actionable recommendations for improvement.
Social Media Training: Educating clients and internal teams on best practices in social media and how to use it effectively.
Platform Management: Setting up and optimizing social media profiles, and monitoring and maintaining them.
Social Listening: Monitoring brand mentions, industry trends, and competitors, and sentiment analysis and managing online reputation.
Emerging Trends and Platform Updates: Keeping abreast of changes in social media algorithms and features.

If you want to learn how to market on social media yourself, check out this video by Simplilearn to do just that.

What Do Social Media Agencies Do?

Digital marketing is complex, and as such, a social media agency assists businesses in interacting with their large online audiences. They create targeted campaigns, manage content, and connect with communities to increase a brand’s digital presence. These companies also assist businesses in responding to quick market changes, managing content and advertising trends, and developing consumer trust in the face of social platform mistrust.

Social Media Marketing: How Much Does It Cost?

When diving into the world of digital marketing with a social media agency, understanding the cost is crucial.

The cost is not one size fits all; rather, it varies and depends on a number of variables, including the agency’s expertise, the services you need, and the number of social networks you intend to use.

Average Costs and Investment

Businesses typically invest between $4,000 to $7,000 per month on social media management, covering marketing and advertising across one or more networks.

For those looking to outsource, monthly costs for social media management companies can range from $900 to $20,000.

If you prefer consultation, rates for social media consultants hover around $75 to $500 per hour.

Source: Brand Watch

Social Media Agency – Finding the Right Fit

The best social media agency in the USA or the best social media agency in the world might not always be the right fit for every business, especially if you’re a smaller enterprise or a solo influencer.

This is where a boutique social media agency might serve you better, offering a more personalized approach that could be more cost-effective.

If you’re an influencer or a brand looking for specialized services, a social media agency for influencers might offer tailored packages to suit your specific needs.

For small businesses, seeking out a social media marketing agency for small business might yield more targeted results and budget-friendly options.

Location Matters

Online searches for “social media agencies near me” can lead to greater collaboration for companies preferring in-person contacts. This could also allow for more localized pricing options.

Transparency in Pricing

Lastly, when considering social media marketing agency pricing, it’s essential to ask for a detailed quote. Also ensure there are no hidden fees.

Transparency from the outset will help you budget effectively and understand exactly what you’re getting for your investment.

In essence, the cost of partnering with a social media agency is variable. But knowing what you need and what you’re willing to invest in can guide you to the right agency.

How Much Does It Cost

Understanding the cost of engaging with a social media agency is crucial, as it can widely vary based on the agency’s expertise, selected services, and the extent of social network usage. To avoid surprises, ensure pricing transparency and request detailed quotes to fully understand the investment required for your social media marketing goals.

Top 10 Social Media Agencies in the United States

1. Faceplant Creative

Faceplant Creative

Austin, Texas, USA

Our Score

4.7

AGENCY SNAPSHOT

Founded: 2019

Locations: Austin, Texas, USA

Number of employees: 2-10

KEY SERVICES

Paid Social Creative Strategy
Ad Optimization
Data-Driven Social Media Advertising
Full Creative Services

NOTEWORTHY CLIENTS

Big Country Beverages
Copper Moon Coffee
Kimpton Hotels
iFLY

WHY CHOOSE THEM?

Faceplant Creative differentiates itself with a strategic focus on creating value-adding, engaging content rather than mere product ads, which resonates more with the social media audience.

Their capabilities extend beyond UGC and generic animations to include a wide array of social media ad formats produced in-house.

Faceplant Creative is an Austin-based agency that specializes in data-driven, direct-to-consumer brand-specific social media marketing.

They focus on paid social creative strategy and ad optimization to enhance return on investment across platforms like Meta, TikTok, Pinterest, and YouTube.

Their approach involves a dynamic strategy that evolves continually, with a deep dive into brand and audience, testing ad variations, and iterative improvement to hone winning creative strategies.

Source: Faceplant Creative

2. Umbrella

Umbrella

Los Angeles, California, USA

Our Score

4.6

AGENCY SNAPSHOT

Founded: 2016

Locations: Los Angeles, California, USA

Number of employees: 2-10

KEY SERVICES

Brand development
Content production
Social media
Digital marketing
Strategic partnerships

NOTEWORTHY CLIENTS

Tossware
Not So Ape
The Peninsula Beverly Hills
BQ Bottle
Ragdoll LA
Hyperloop TT
August & June

WHY CHOOSE THEM?

Umbrella integrates data-driven insights and ROI into every aspect of its work, focusing on cohesive storytelling and strong visual aesthetics to create content that generates quantifiable brand interest.

Umbrella is a full-service creative digital agency operating out of Los Angeles. It caters to ambitious brands aiming to enhance their visual content, branding, and digital marketing strategies.

With a foundation built on a wealth of experience in marketing, technology, e-commerce, social media, and fashion, Umbrella prioritizes creating substantial brand narratives that people are eager to engage with, emphasizing both strategy and aesthetics in their campaigns.

Source: Umbrella

3. Firebelly Marketing

Firebelly Marketing

Indianapolis, Indiana, USA

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2001

Locations: Indianapolis, Indiana, USA

Number of employees: 11-50

KEY SERVICES

Content Creation
Social Media Management
Social Media Advertising
Influencer Marketing

NOTEWORTHY CLIENTS

Karma
Mimi Blue
RC Ranch
Bake Believe
Moody’s
Twisted Noodles
Sony
For Dummies

WHY CHOOSE THEM?

Firebelly’s commitment to social media marketing is evident in their strategic approach to creating and managing content that stands out.

Their focus on driving results through engaging design, strategic advertising, and influencer partnerships makes them a preferred choice for brands looking to boost their social media impact.

Firebelly Marketing is a dedicated social media marketing agency with accolades for creating meaningful social connections.

They concentrate exclusively on social media, covering all aspects from organic and paid content to influencer collaborations and comprehensive content creation.

Recognized as a top social media agency globally by Clutch, Firebelly stands out for its singular focus and success in enhancing brand presence on various social platforms.

Source: Firebelly Marketing

4. We Are Social

We Are Social

New York, New York , USA

Our Score

4.4

AGENCY SNAPSHOT

Founded: 2008

Locations: New York City and Los Angeles, USA; plus 17 other global locations

Number of employees: 1000-5000

KEY SERVICES

Social Media Strategy
Earned-Led Brand Experiences
Buzz Building and Authentic Connections
Real-Time Marketing Reactions

NOTEWORTHY CLIENTS

Acer
Audi
Barilla
Bumble
EA Sports
eBay
Guinness

WHY CHOOSE THEM?

We Are Social’s unique approach is to merge brand voices with real-time, culturally relevant campaigns that resonate within various subcultures.

Their strategy goes beyond creating noise, focusing on sparking genuine conversations that translate into measurable outcomes for brands

We Are Social is a globally recognized socially-led creative agency with a presence across 19 offices worldwide, including New York City and Los Angeles.

Following their 2023 merger with The Narrative Group, they have fortified their position as a cultural powerhouse in the social media realm.

Specializing in reaching hyper-fragmented subcultures, We Are Social leverages earned-led brand experiences to create buzz and drive results, making authentic connections to spark conversations both online and offline.

Source: We Are Social

5. inBeat

inBeat

Los Angeles, California, USA

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2008

Locations: Los Angeles, Miami, New York City, USA; Montreal and Toronto, Canada; London, UK; Paris, France; and Singapore

Number of employees: 11-50

KEY SERVICES

Micro-Influencer Campaigns
Social Media Content Repurposing
TikTok Ads Agency Services
Digital Marketing
Social Media Marketing

NOTEWORTHY CLIENTS

Prose
Hopper
Nordstrom & Wildfang
NielsenIQ

WHY CHOOSE THEM?

InBeat specializes in working with micro-influencers, which tend to have much lower costs per engagement compared to macro-influencers, offering a more engaged audience and potentially better ROI for brands.

InBeat is a North American micro-influencer agency focusing on creating high-impact user-generated content (UGC) for brands.

They have demonstrated expertise in driving significant views to new collections for fashion brands, slashing CPAs, and generating creative assets through a network of over 16,000 micro-influencers.

Their approach encompasses a full suite of influencer marketing services, including discovery, negotiation, and strategic campaign execution tailored to the needs of each client.

Source: inBeat

6. Sociallyin

Sociallyin

Atlanta, Georgia, USA

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2011

Locations: Atlanta, Georgia, USA

Number of employees: 51-200

KEY SERVICES

Community Management
Social Media Strategy
Social Paid Advertising
Content Production
Influencer Marketing

NOTEWORTHY CLIENTS

TikTok
Nikon
Samsung
Toyota
Friday’s
Dick’s Sporting Goods
Alfa Insurance

WHY CHOOSE THEM?

Sociallyin offers a fresh marketing perspective with a result-driven strategy, enhancing businesses’ social reach and growth.

Their success stories, such as the campaign for Nikon, showcase their capability in content production and influencer marketing, generating significant online presence and engagement for their clients.

Sociallyin stands out as a social media-focused agency that deeply integrates social strategies into its clients’ business models.

Based in Atlanta and founded in 2011, the agency is reputed for its collaborative approach, allowing clients to actively participate in the crafting of solutions that drive engagement, leads, and revenue growth.

Source: Sociallyin

7. Acceleration Partners

Acceleration Partners

Boston, Massachusetts, USA

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2007

Locations: Global presence with headquarters in Boston, Massachusetts, USA

Number of employees: 201-500

KEY SERVICES

Partnership Marketing
Affiliate Marketing
Influencer Marketing
Content Marketing
Mass Media
B2B Partner Marketing

NOTEWORTHY CLIENTS

Leesa
GoToMeeting
Blenders
Noom
Stitch Fix
Renogy
Purple Carrot

WHY CHOOSE THEM?

Acceleration Partners is renowned for driving exceptional outcomes by building genuine partnerships across various marketing tactics.

Their approach to partnership marketing provides a scalable and profitable channel that stands as an alternative to the conventional overpriced marketing channels.

Acceleration Partners is a leading marketing agency recognized for changing the approach to brand marketing.

They focus on creating transparent and authentic relationships that lead to real consumer connections, measured in outcomes rather than outputs.

Positioned as the leader in partnership marketing, they provide sustainable and scalable programs, helping brands diversify their marketing portfolios and shift towards outcome-based tactics in partnership marketing.

Source: Acceleration Partners

8. Influicity

Influicity

Los Angeles, California

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2015

Locations: Los Angeles and 11 locations across the USA; Toronto, Canada; and London, UK

Number of employees: 11-50

KEY SERVICES

Influencer Marketing
Podcasts
Content Creation
Paid Media
Social Marketing

NOTEWORTHY CLIENTS

BMO (Bank of Montreal)
Tilley Endurables
Horizon Media

WHY CHOOSE THEM?

Influicity stands out with their swift execution, highly creative solutions, and the ease they bring to partnerships, making them a highly recommended agency for those looking to leverage social media and influencers to achieve their marketing objectives.

Influicity is renowned for driving tangible business outcomes through modern marketing strategies.

They blend creativity, technology, and data to ignite asymmetric demand for their clients, making them an excellent choice for brands seeking to amplify their presence in the social media sphere.

Their approach is highly praised for the ability to adapt high-level strategies across diverse channels, including the launch of platforms such as TikTok, which showcases their adeptness in social media marketing.

Source: Influicity

9. Directive

Directive

Irvine, California, USA

Our Score

4.2

AGENCY SNAPSHOT

Founded: 2014

Locations: Irvine, California; New York; Austin, Texas, USA; London, UK; Toronto, Canada; and Sydney, Australia

Number of employees: 51-200

KEY SERVICES

Paid Media
Lifecycle Marketing
Social Marketing
Tech Marketing
SEO
Design
Creative Services
Video Production

NOTEWORTHY CLIENTS

Adobe
Litmus
Chili Piper
Vyond
Xactly

WHY choose THEM?

Directive Consulting is celebrated for its innovative strategies and dedication to clients’ growth, boasting a notable investment in marketing R&D and a holistic focus on the customer lifecycle.

Their independence and marketer-driven approach, free from the constraints of media conglomerates, make them a compelling choice for tech companies looking to scale their revenue through advanced marketing techniques.

Directive Consulting positions itself as a leading digital marketing company with a distinctive approach to client-agency partnerships.

Their team of search marketing professionals ensures regular communication and implements strategies to deliver tangible results.

What’s more, they focus on eliminating frustrations that can come with unproductive agency relationships.

Directive’s understanding of enhancing online presence across platforms like Google, Bing, and social media, combined with a niche focus on the tech industry and data-backed marketing strategies, positions them as an ideal partner for tech companies aiming for social and branding growth.

Source: Directive

10. Ignite Visibility

Ignite Visibility

San Diego, California, USA

Our Score

4.1

AGENCY SNAPSHOT

Founded: 2013

Locations: San Diego, California, USA

Number of employees: 51-200

KEY SERVICES

Search Engine Optimization
Pay Per Click Management
Conversion Rate Optimization
Website Design & Development
Social Media
Public Relations
Franchise Marketing
Digital Marketing

NOTEWORTHY CLIENTS

Ecwid
Mission Federal Credit Union
Fix Auto USA
BTO Sports

WHY CHOOSE THEM?

Ignite Visibility sets itself apart with a relentless focus on goals, forecasting, innovative strategy, and customer success.

They provide a unified cross-channel marketing strategy driven by best-in-class creative, thought leadership, and a strong focus on relationship-building and quality service.

Ignite Visibility, established in 2013, is recognized as a premier full-service digital marketing agency based in San Diego, CA, delivering effective digital marketing solutions with a focus on a high-touch customer experience and results.

This dedication has earned them a place as one of the most awarded agencies in the industry and a spot on the Inc. 5000 list for six consecutive years.

They specialize in multichannel digital strategy, SEO, paid media, social media, creative, email, PR, and CRO, utilizing proprietary forecasting systems to ensure businesses meet their goals.

Source: Ignite Visibility

Top 7 Social Media Agencies in Canada

1. Ignite Digital

Ignite Digital

Ontario, Canada

Our Score

4.6

AGENCY SNAPSHOT

Founded: 2008

Locations: Ontario, Canada

Number of employees: 11-50

KEY SERVICES

SEO
Paid Advertising
Web Design
Search Engine Optimization
Paid Advertisement Campaigns
Website Design and Development
Social Media Management

NOTEWORTHY CLIENTS

Volpe Financial Solutions
Mississauga Foot Clinic
Hydro Solar Innovative Energy
Spectrum Healthcare
Mes Amis Barbershop
Pepsi Co
Maple Leaf Foods
Better Homes & Gardens

WHY CHOOSE THEM?

Ignite Digital sets itself apart with its focus on dedicated teams for each service line, user-friendly reporting, and responsive customer service.

Their approach includes machine-learning software, a partnership with major platforms like Google, Facebook, and Microsoft, and a promise of real-time communication, ensuring clients receive a personalized and results-driven experience.

Ignite Digital, founded in 2008, has transformed from a modest beginning to a prominent digital marketing agency with comprehensive services.

With a dedicated team for each service they offer, including SEO, paid ads, website design, and social media management, they provide a strategic advantage to brands looking to enhance their online presence.

The agency emphasizes putting clients’ brands in front of their customers with effective digital strategies and a promise of significant growth and new revenue streams.

Source: Ignite Digital

2. Social Media 55

Social Media 55

Montreal, Canada

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2014

Locations: Montreal, Canada

Number of employees: 11-50

KEY SERVICES

Social Media Strategy
Social Media Content Creation
Facebook Advertising
Instagram Advertising
LinkedIn Advertising
Pinterest Advertising
Twitter Advertising
YouTube Advertising

NOTEWORTHY CLIENTS

Lingualift
The Swiss Resilience Institute
Just Toys International
Studio Cody Caissie

WHY CHOOSE THEM?

Social Media 55 is distinguished by their comprehensive approach, offering a full spectrum of digital marketing services tailored to the unique voice and message of each brand.

Their dedication to aligning a brand’s vision with its business objectives and their multi-platform expertise set them apart as an agency capable of delivering consistent, top-tier campaign results.

Social Media 55 is an agency that prides itself on precise and eloquent digital marketing and social media management strategies.

They specialize in creating targeted campaigns across various social media platforms to help brands achieve substantial growth, awareness, and strategic goals, solidifying their reputation as a go-to agency for businesses seeking to enhance their online presence.

Source: Social Media 55

3. RNO1

RNO1

Vancouver, Canada

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2010

Locations: San Francisco and Los Angeles, California, USA; and Vancouver, Canada

Number of employees: 51-200

KEY SERVICES

Branding & Identity
Websites & Digital Platforms
Web3 Experience Design
eCommerce Experiences
VR & AR Environments

NOTEWORTHY CLIENTS

Shift Markets
Cloud Apartments
TakeUp
Highline

WHY CHOOSE THEM?

RNO1 describes themselves as west coast change-makers, embracing change and driving it to connect brands with their audience.

Their clients have been acquired by notable brands like Airbnb, Ericsson, and Cox, and they’ve partnered with industry leaders such as Amazon and HubSpot.

RNO1 is an agency that champions game-changing brands in tech, AI, and commerce through agile design and digital experience.

With unique subscription models like Retrn for Blockchain and DeFi and Ryde for modern commerce brands, they’ve positioned themselves as a partner for future-first companies.

Their work with clients like Shift Markets and Cloud Apartments showcases their ability to deliver growth across various digital platforms and experiences.

Source: RNO1

4. Digital Ink

Digital Ink

Carlsbad, Canada

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2014

Locations: Carlsbad and Toronto, Canada

Number of employees: 11-50

KEY SERVICES

Branding
Design
Advertising
Search Engine Marketing (SEM)
Website Development
Hosting and Maintenance
Copywriting
Consulting

NOTEWORTHY CLIENTS

InterOme
Seletex Solutions
HydroFleet
Concrete Contractor
Masterfit Homecare
Stevens Trucking Co.

WHY CHOOSE THEM?

Digital Ink stands out for their ability to create engaging stories and design strategies that elevate businesses in the digital realm.

Their comprehensive service offerings and proven track record of responsiveness and creativity make them a distinguished choice for businesses aiming to strengthen their online presence.

Digital Ink crafts compelling business narratives that speak volumes, creating stories that resonate and leave a lasting impression.

Originating from their success with BOSS magazine, they wield storytelling to drive business success, making them a potent ally for social media marketing.

Source: Digital Ink

5. The Emms

The Emms

Toronto, Canada

Our Score

4.4

AGENCY SNAPSHOT

Founded: 2016

Locations: Toronto and Guelph, Canada

Number of employees: 2-10

KEY SERVICES

Logo Design
Branding
Website Design and Development
Marketing Campaigns
Social Marketing

NOTEWORTHY CLIENTS

Wild Honey
Simply Organic Beauty
The Hummingbird Life
Aisha Ashraf interiors!
Wine To Share

WHY CHOOSE THEM?

The Emms distinguishes itself with a 360 approach to marketing, embedding strategy, messaging, media, project management, and measurement all under one roof.

The Emms caters to businesses looking for end-to-end services with a focus on achieving tangible goals and fostering purposeful communication.

The Emms, a marketing agency based in Toronto and Guelph, Ontario, Canada, specializes in aiding startups and small to medium-sized enterprises to achieve their business objectives.

The agency offers a broad range of services including branding, website development, and comprehensive marketing campaigns.

With a strategic focus on creating purposeful communications and fostering long-term client relationships, The Emms provides tailored marketing solutions that are both innovative and results-oriented, catering to a diverse international clientele across multiple industries.

Source: The Emms

6. MARKÉTIKA

MARKÉTIKA

Montreal, Canada

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2014

Locations: Montreal, Canada

Number of employees: 2-10

KEY SERVICES

Marketing
Digital and Communication Strategy
Scrollytelling
User Experience
Custom Design
Conversion Rate Optimization (CRO)
Copywriting
2D & 3D Design
Analytics
SEO

NOTEWORTHY CLIENTS

Poulet Grillé
Tiny olony
Apollo
Festool

WHY CHOOSE THEM?

MARKÉTIKA, a digital-native agency, is known for its effective combination of creativity and analytical rigor, aiming to make digital advertising work as hard as the brands it serves.

MARKÉTIKA operates as a millennial-run, process-driven digital marketing agency that caters to the needs of forward-thinking brands across North America.

Their approach is deeply rooted in digital-first strategies, offering a range of services.

Focusing on everything from marketing consultation and “scrollytelling” to comprehensive online advertising campaigns across multiple platforms like Facebook, Google, and YouTube.

Source: MARKÉTIKA

7.AdTribe

AdTribe

Toronto, Canada

Our Score

4.2

AGENCY SNAPSHOT

Founded: 2018

Locations: Toronto, Canada; and Kyiv, Ukraine

Number of employees: 11-50

KEY SERVICES

E-commerce Growth Strategy
Social Advertising
Social Media Strategy
Analytics
SEO
Conversion Rate Optimization
Copywriting
2D & 3D Design

NOTEWORTHY CLIENTS

SILVER PHANTOM JEWELRY
BANG COOKIES
Dippin Daisys
Kera Health
LEO MAZZOTTI

WHY CHOOSE THEM?

AdTribe sets themselves apart with their proven track record of success, their ability to adapt swiftly to market changes, and their commitment to driving results.

They are not just a marketing agency; they are a dedicated partner focused on delivering growth and profitability for each client.

AdTribe is a performance marketing agency that has been making waves since its inception in 2019.

With a particular focus on social media marketing, AdTribe has demonstrated an impressive ability to generate substantial revenue for its clients through adept management of advertising campaigns across various platforms.

They stand out for their adaptability, having expanded their advertising services to include Google, Pinterest, TikTok, and Snapchat, especially in the face of the challenges presented by the iOS 14 update.

AdTribe’s commitment to their clients’ growth showcases their resilience and dedication to client satisfaction, aiming to serve over 100 ongoing clients with excellence in advertising services.

Source: AdTribe

Top 5 Social Media Agencies in Australia

1. Megaphone Marketing

Megaphone Marketing

Melbourne, Australia

Our Score

4.6

AGENCY SNAPSHOT

Founded: 2013

Locations: Melbourne, Victoria; Sydney, New South Wales; and Brisbane, Queensland, Australia

Number of employees: 51-200

KEY SERVICES

Social Advertising
TikTok Marketing
Email Marketing
Lead Generation
Google Ads
Content Marketing
Search Engine Optimisation

NOTEWORTHY CLIENTS

Squeak Design
Alias Mae
Retro Print Merchants
Goalrilla Australia

WHY CHOOSE THEM?

Megaphone Marketing distinguishes itself with a blend of authenticity, proactive communication, and a relentless pursuit of innovation.

They are not just about creating ads; they are about growing businesses digitally with a proven track record of success.

Megaphone Marketing emerges as a leader in the digital marketing realm, boasting a decade-long journey of growing businesses through innovative strategies and a proactive approach.

Their dedication to transparency and efficiency positions them as a reliable partner for social media marketing.

By continually adapting and leading trends, the agency has cultivated a reputation for delivering measurable growth and exceptional customer service.

This is reflected in their strong client testimonials and a portfolio of successful campaigns.

Their passion for the work and collaborative spirit further ensure that every project receives the tailored attention it deserves.

Source: Megaphone Marketing

2. SAVV Digital

SAVV Digital

Sydney, Australia

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2016

Locations: Sydney, Australia

Number of employees: 2-10

KEY SERVICES

Social Media
SEO
SEM
Google Ads
Content Marketing
Email Marketing
Web & App Development

NOTEWORTHY CLIENTS

BWH Credit Repair
BCA National
AccessEAP
Linx Institute
Pacific Training Group
Levi’s
National Geographic
Nespresso

WHY CHOOSE THEM?

SAVV Digital’s unmatched commitment to client success and their dedication to transparency and communication set them apart.

Their continuous pursuit of excellence and creative mindset ensure that their clients stay ahead of the curve, making them an excellent choice for digital marketing needs.

SAVV Digital started its journey in 2016 as a forward-thinking digital agency, initially with a focus on PPC before evolving into a full spectrum digital capabilities agency.

They distinguish themselves by partnering exclusively with businesses that provide superior products and services, impacting society positively.

By handling both marketing and technology aspects, SAVV Digital allows clients to concentrate on developing their products and services.

They are committed to building world-class customer experiences, driving brand awareness, online traffic, and sales to meet business goals.

Source: SAVV Digital

3. Swish Creative Studio

Swish Creative Studio

Brisbane, Australia

Our Score

4.4

AGENCY SNAPSHOT

Founded: 2021

Locations: Brisbane, Australia

Number of employees: Not Specified

KEY SERVICES

Creative Design
Digital Services
Brand Maintenance
Social Media Marketing
Web Development
Advertising
Photography
Videography

NOTEWORTHY CLIENTS

Custom Removals
Ventas Capital
MSC Boxtails
Summerhill Pools
Mpirebullz

WHY CHOOSE THEM?

Swish Creative Studio is distinguished by its boutique approach, providing personalized attention and a hand-picked team of highly skilled professionals tailored to each project.

Their commitment to innovation and quality makes them a smart investment for businesses looking to enhance their brand and digital presence.

Swish Creative Studio, based in Australia, is dedicated to creating, building, and maintaining brands through innovative design and strategic execution.

Led by Sammy, the owner with 12 years of industry experience, Swish Studio is renowned for its high-quality design, digital services, and exceptional customer service.

With a boutique team that is continuously innovating, they offer a comprehensive array of services, including social media marketing, web development, advertising, photography, and videography, to bring client visions to life and assist in business growth.

Source: Swish Creative studio

4. Mavlers

Mavlers

Sydney, Australia

Our Score

4.4

AGENCY SNAPSHOT

Founded: 2012

Locations: San Diego, California, USA; Sydney, Australia; and Amsterdam, Netherlands

Number of employees: 501-1,000

KEY SERVICES

SEO/PPC
Social Marketing
Programmatic Advertising
Email Marketing
Analytics
CRM Marketing
Email Automation
Web Development

NOTEWORTHY CLIENTS

BBD Boom
Javelin
Blinds in Print
Live Switch
Air Tasker
Haven Specialty Coffee

WHY CHOOSE THEM?

Mavlers promises out-and-out attention to projects, whether it’s a one-off task or the need for a dedicated team to drive consistent results for marketing campaigns.

Their ability to deliver space-age marketing solutions and their commitment to client growth and flexibility make them a compelling choice for businesses looking to scale up their digital marketing efforts.

Mavlers is a full-service digital marketing agency that began with a modest team and has impressively grown to include over 1000 professionals globally.

With a client-centered approach that revolves around executing disruptive marketing strategies and leveraging cutting-edge technology, Mavlers has delivered over 90,000 projects.

They emphasize a strategy execution expertise that is tailored to scale up marketing efforts and bring strategies to life, thus ensuring significant growth for businesses.

Source: Mavlers

5. Heard Agency

Heard Agency

Sydney, Australia

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2011

Locations: Sydney, Australia

Number of employees: 11-50

KEY SERVICES

Strategy
Design
Media
Video Production
3D & CGI
Copywriting
3D Virtual Tours

NOTEWORTHY CLIENTS

Aboriginal Housing Company
103 Prince
Business Hub
Scope
Tec-C

WHY CHOOSE THEM?

Heard Agency’s distinctive combination of strategic insight, creativity, and responsiveness makes them a powerful partner for brands looking to make a significant impact in a crowded market.

Their commitment to delivering the greatest outcomes from start to finish, along with their diverse in-house capabilities, sets them apart as a versatile and results-driven agency.

Heard Agency, based in Sydney, Australia, is a full-service boutique agency known for its strategic and agile approach to marketing and advertising.

With eight years in the industry, Heard Agency specializes in creating distinctive brands that stand out in the market, unearthing insights, and achieving award-winning results.

Their services encompass everything from strategy, design, media, video production, to 3D virtual tours, all executed in-house.

The agency prides itself on being responsive and fast-acting, ensuring that clients’ businesses maximize revenue opportunities and smash sales targets.

Source: Heard Agency

Top 10 Social Media Agencies in Europe

1. The Social Shepherd

The Social Shepherd

Bath, UK

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2018

Locations: Bath, England, UK

Number of employees: 51-200

KEY SERVICES

Paid Social Ads
Social Media Management
Video & Creative Production
Influencer Marketing
TikTok Growth
Google Ads & PPC

NOTEWORTHY CLIENTS

Bio-Oil
Lumene
Natural Baby Shower
Godiva
Olivia

WHY CHOOSE THEM?

Opting for The Social Shepherd means partnering with a passionate team that takes pride in delivering ROI-focused results, with a commitment to transparency and proactive industry insight.

The Social Shepherd has differentiated itself in the digital marketing space through a focus on tangible results, namely return on investment (ROI), and has established a culture of transparency and honesty in its operations.

The agency, which Zoe and Jack founded, takes pride in its no-nonsense, results-driven approach and has a team of over 50 committed social, creative, and performance marketers behind it.

Their philosophy is to treat client businesses as their own, ensuring that the rapid pace of social media trends never leaves their clients behind.

The agency is known for its tight-knit team that eschews hierarchical barriers, fostering a collaborative environment where teamwork is key to delivering exceptional work.

Their proactive nature means they not only respond to industry changes but anticipate them, providing clients with cutting-edge social media strategies that are effective and innovative.

Source: The Social Shepherd

2. Flatline Agency

Flatline Agency

Amsterdam, Netherlands

Our Score

4.6

AGENCY SNAPSHOT

Founded: 2019

Locations: Amsterdam, Netherlands; New York, USA; and Bali, Indonesia

Number of employees: 11-50

KEY SERVICES

eCommerce
Marketing & Growth
Custom Development
Corporate Sites
Social Marketing
SEO

NOTEWORTHY CLIENTS

Amazon Web Services
Shell
Just Eat
MG Motor
Hugo Boss
Oger
Deloitte
Budweiser
Vanilia
The Dutch Government

WHY CHOOSE THEM?

Flatline Agency stands out for its high-quality, fast delivery of custom development and design experiences, leveraging cutting-edge techniques to produce scalable, future-proof digital products.

Their distinguished clientele and international presence with offices in Amsterdam, New York, and Bali reflect their capability to handle global-scale projects and deliver exceptional results.

Flatline Agency, established in Amsterdam, operates as a global disruptior in custom development and design experiences.

Their work ethic is anchored in delivering high-quality results rapidly while employing the latest and best techniques in marketing and growth alike.

As an end-to-end production and marketing partner, they pride themselves on beginning where others stop, offering scalable and future-proof digital products.

With their roots in Amsterdam’s vibrant De Pijp area, Flatline Agency has established itself as a creative hub, expanding its influence to New York and Bali, showcasing a commitment to work-life balance and global reach.

Source: Flatline Agency

3. LOOP

LOOP

Salzburg, Austria

Our Score

4.5

AGENCY SNAPSHOT

Founded: Not Specified

Locations: Salzburg, Austria; with additional offices around the world

Number of employees: 201-500

KEY SERVICES

Digital Strategy
Creative Branding
Consumer Engagement
Content Creation

NOTEWORTHY CLIENTS

Tyrolean Jet Services
Atomic
Puma x Davido
Puma— Usain Bolt x BVB
Marc O’Polo

WHY CHOOSE THEM?

LOOP stands out for its all-in approach to digital strategy, creative branding, and content creation.

With a lack of a sales team, LOOP pledges a commitment to excellence and care for client projects. They are equipped to handle the full spectrum of digital challenges with a creative edge and strategic thinking that caters to modern, connected consumers.

LOOP stands out as a cutting-edge lead agency with a digital-first ethos, exploring the intersections of design, technology, and digital brand building for top-tier brands.

With a team of 400 digital experts, they employ data-driven marketing strategies to help their bold clients establish a unique presence in the digital age.

Over recent years, their outstanding team has executed remarkable and innovative projects for internationally recognized high-profile brands like Puma, Audi, Breitling, Red Bull, and numerous others.

Source: Loop

4. Social Chain

Social Chain

London, UK

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2013

Locations: London and Manchester, UK; and New York, USA

Number of employees: 501-1000

KEY SERVICES

Social Media Strategy
Content Creation
Social Marketing
Brand Engagement
Data Analysis

NOTEWORTHY CLIENTS

KFC
Logitech G
Warner Bros
Team GB
Amazon Prime Video
BBC
Coca-Cola

WHY CHOOSE THEM?

With its robust team and expansive reach, Social Chain is well-equipped to handle large-scale social media campaigns with a focus on engagement and brand growth.

Their commitment to understanding and connecting with people, combined with their strategic and data-driven approach, makes them an ideal partner for brands looking to elevate their online presence.

Social Chain is a global social media agency with a mission to forge stronger connections between people and brands.

Their approach is person-centric; they begin by listening to understand people, then help brands connect in meaningful ways.

The agency measures and learns from interactions to build relationships and deliver impact.

With a presence in several major cities across Europe and the U.S., Social Chain is known for its innovative content that resonates with the millennial demographic.

Source: Social Chain

5. The Ventury

The Ventury

Vienna, Austria

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2016

Locations: Vienna, Austria

Number of employees: 11-50

KEY SERVICES

Corporate Innovation
Digital Marketing
Growth Hacking
Digital Recruiting
Advanced Analytics & AI
Social Media
Influencer Program Creation

NOTEWORTHY CLIENTS

Alfies
Strucinspect
Vispa
RBI
Uniqa
Spayce Payment Innovation Lab

WHY CHOOSE THEM?

The Ventury stands out for its entrepreneurial spirit and commitment to creating positive change through innovation and technology.

They offer a blend of strategy, creativity, and technological expertise, adhering to their values: entrepreneurial thinking, passion, impact, and collaboration and empowerment.

The Ventury, an innovation agency that champions entrepreneurship, partners with corporate innovators, entrepreneurs, and scale-ups to supercharge their innovation processes and catalyze growth.

They are dedicated to creating innovative solutions for products, teams, and businesses. Using a mix of growth, social media, and digital strategy, this agency is equipped to help at any step of business growth.

Leveraging entrepreneurship to drive progress. Their approach has led to successful collaborations with clients in various industries, from transportation to food and beverage, as well as software and services.

Source: The Ventury

6. Bacon & Bold

[caption id="attachment_531262" align="alignnone" width="200"] Source: Bacon & Bold[/caption]

Bacon & Bold

Linz, Austria

Our Score

4.4

AGENCY SNAPSHOT

Founded: 2016

Locations: Linz, Austria

Number of Employees: 11-50

KEY SERVICES

Social Media Marketing
Advertising
Brand Marketing
SEO
Email Marketing
Event Management
Growth Marketing
Influencer Marketing
Media Planning
Online Advertising
Public Relations (PR)
Video Production

NOTEWORTHY CLIENTS

Wiener Linien
Siemens
Sky Austria
Salzburg AG

WHY CHOOSE THEM?

Bacon & Bold differentiates itself with a strong focus on result-oriented strategies and a versatile range of services.

Their ability to effectively address B2B target groups outside professional networks, combined with their expertise in various aspects of digital marketing, makes them a valuable ally in the realm of social media marketing.

Bacon & Bold is a dynamic digital marketing agency, founded in 2016, with a special focus on developing and utilizing scalable marketing tools.

Their expertise lies in addressing B2B target groups effectively outside professional networks, making them a strong partner for brand building and employer branding.

Their approach to marketing is not only innovative but also deeply integrated with the latest trends in social media marketing.

Bacon & Bold is particularly adept at tailoring its strategies to meet the unique needs of each client, ensuring that their marketing efforts are not just visible, but impactful. This tailored approach makes

Source: Bacon & Bold

7. Press’n’Relations

Press’n’Relations

Berlin, Germany

Our Score

4.4

AGENCY SNAPSHOT

Founded: 2001

Locations: Ulm, Germany; Munich, Germany; Berlin, Germany; Vienna, Austria; Zurich, Switzerland

Number of employees: 11-50

KEY SERVICES

B2B-PR
Media Relations
Social Media Relations
B2B Events
Branding
Digital Marketing

NOTEWORTHY CLIENTS

Contigo Software
Zimmer MedizinSysteme
Transco Berlin Brandenburg GmbH
PAYCASO Payment & Card Solutions GmbH
s.i.g. mbH IT mit IQ

WHY CHOOSE THEM?

Press’n’Relations distinguishes itself through its expertise in explaining complex products and services and its adept use of both classical and modern communication tools, including social media.

This versatility makes them an exceptional choice for businesses seeking to enhance their market presence.

Press’n’Relations is a distinguished PR agency with a robust presence in key European cities. They excel in B2B-PR and media relations, particularly for complex products and services.

Their unique approach combines classical public relations methods with modern corporate communication tools, including social media relations and B2B events.

This integration of traditional and contemporary strategies positions them as an ideal choice for social media marketing.

Source: Press’n’Relations

8. SlopeLift

SlopeLift

Zurich, Switzerland

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2014

Locations: Vienna, Austria; Saarbrücken, Germany; Zurich, Switzerland; Bratislava, Slovakia; Munich, Germany; and Los Angeles, California, USA

Number of employees: 51-200

KEY SERVICES

Programmatic and Social Media Advertising
Remarketing
Search Engine Optimization (SEO)
Digital Campaigns
Banner Productions

NOTEWORTHY CLIENTS

Easybank.at
DM Drogeriemarkt
Express Abholung
Cajoy

WHY CHOOSE THEM?

SlopeLift sets itself apart with its comprehensive and tailored approach to digital marketing, offering a range of services from SEO to programmatic advertising.

Their ability to generate tangible results and enhance online visibility for their clients makes them an exceptional choice for businesses seeking dynamic and effective marketing solutions

SlopeLift is an innovative company specializing in marketing and advertising solutions, with a strong emphasis on digital strategies.

Their expertise spans a range of services including programmatic and social media advertising, re-marketing, search engine optimization (SEO), digital campaigns, and banner productions.

SlopeLift’s proficiency in these areas makes them a valuable partner for businesses looking to enhance their online presence and drive effective digital marketing strategies.

Source: Slope Lift

9. Goat

Goat

London, UK

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2015

Locations: London, UK; New York, USA; and Singapore

Number of employees: 201-500

KEY SERVICES

Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management

NOTEWORTHY CLIENTS

Dell
Unilever
Tesco
Biersdorf

WHY CHOOSE THEM?

Goat distinguishes itself with its extensive experience and data-driven approach in influencer marketing, managing over 100K influencers and 500K pieces of content.

Their ability to deliver scalable and award-winning campaigns globally, combined with their broad expertise in full-service social media marketing, positions them as a top choice for brands seeking innovative and impactful marketing strategies.

Goat is a pioneering social media marketing agency founded in 2015 by Arron Shepherd, Harry Hugo, and Nick Cooke.

They initially recognized the potential of influencers as a new media channel, leveraging this insight to grow a social media network to 2.5 million users in just three years.

Today, Goat has evolved into a full-service social media marketing agency with expertise spanning influencer marketing, social media strategy, paid social, content production, and management across major platforms like Instagram, YouTube, TikTok, Twitch, Facebook, and Pinterest.

Their innovative and results-driven approach has led them to work with and retain some of the world’s most exciting brands, delivering award-winning social and influencer campaigns in over 70 countries.

Source: Goat

10. FullSeo

FullSeo

Tarragona, Spain

Our Score

4.2

AGENCY SNAPSHOT

Founded: 2020

Locations: Tarragona, Spain

Number of employees: 2-10

KEY SERVICES

SEO
Social Media Marketing
Digital Marketing
Advertising Services
Digital Strategy

NOTEWORTHY CLIENTS

Porsche
LG
Continental
Rimmel
Oreo
Coworking Spaces in Spain

WHY CHOOSE THEM?

FullSeo stands out for their proactive approach to customer acquisition.

Their expertise in SEO and social media marketing makes them a reliable choice for businesses seeking to enhance their online presence1.

FullSeo is a top-rated social media and SEO agency based in Spain, renowned for its innovative approach to helping clients attract customers without actively searching for them.

Established in 2020, FullSeo excels in various digital marketing disciplines, particularly in SEO and social media marketing.

Their specialized strategies are designed to enhance online visibility and customer engagement, making them a go-to agency for businesses looking to strengthen their online presence and achieve higher search engine rankings.

Source: FullSeo

Conclusion

In the ever-evolving digital marketing world, social media agencies are indispensable for brands aiming to strengthen their online presence and engage effectively with audiences.

These agencies adapt strategies to align with the shifting digital landscape, ensuring that a brand’s online activities resonate with current and potential customers.

In conclusion, choosing the right social media agency is a strategic decision that can significantly influence a brand’s online success.

Agencies range from full-service firms offering extensive strategies across various platforms to niche companies focusing on specific social media channels or personalized services for smaller businesses and influencers.

A brand’s specific needs and budget considerations should guide the selection process, ensuring a partnership that not only aligns with the brand’s objectives but also amplifies its digital marketing efforts.

"Frequently

What services do social media management companies typically provide?

Social media management companies offer a suite of services to help brands enhance their online presence. These typically include content creation, scheduling and posting content across various platforms, monitoring and managing engagements, and analyzing social media performance to refine marketing strategies. For an in-depth understanding of how these companies can boost your brand's online presence, be sure to read the full article.

Why might a boutique social media agency be a better fit for my business?

A boutique social media agency may provide a more personalized and targeted approach, especially for niche markets or smaller businesses. They often craft customized strategies that cater to specific audience segments, providing focused attention and potentially more cost-effective solutions. If you're considering a boutique agency for your social media needs, our full article offers further insights into making the right choice.

How can I determine the right social media marketing agency pricing for my business?

Determining the right social media marketing agency pricing involves understanding the range of services offered, the agency's expertise, and how their work aligns with your business goals. It's important to request detailed quotes and ensure pricing transparency to avoid unexpected costs. For a comprehensive look at how pricing structures work and what to expect from your investment, the full article provides valuable information.

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Frequently Asked Questions

What services do social media management companies typically provide?

Why might a boutique social media agency be a better fit for my business?

How can I determine the right social media marketing agency pricing for my business?

References

Forbes: Top Social Media Statistics And Trends Of 2024

HubSpot: HubSpot’s 2023 Social Media Marketing Report [Data from 1000+ Global Marketers]

HootSuite: 160+ Social Media Statistics Marketers Need in 2024

SproutSocial: 50+ Important Social Media Marketing Statistics for 2024

WebFX: How Much Does Social Media Management Cost in 2024?

The post 32 Best Social Media Agencies to Help You Navigate the Ever-Changing Social Sphere [2024 Review, by Region] appeared first on P2P marketing.

13 Game-Changing AI Tools for Social Media [Updated Regularly]

Liza Shuttleworth — Sat, 08 Jul 2023 16:27:51 +0000

Social media evolved from a novelty to an integral part of our day-to-day lives, and now, artificial intelligence (AI) is doing much the same thing.

We now have hundreds of advanced AI tools for social media marketing that can help you plan, create, manage, and optimize your social media strategies and content.

So, with so many options, how do you find the best AI tools for social media marketing?

The ones that really are as awesome as they claim to be and will take your social media marketing to a whole new level of easy, efficient, and effective!

To find out, we did a deep dive into all the options and selected the best AI tools for social media and reviewed them comprehensively, including use cases, pros and cons, pricing, and key features.

Ready to find the best AI tools for social media marketing, management, and content creation?

Let’s dive right in!

The Future of AI in Social Media

AI tools for social media and social media marketing are flourishing at an unprecedented rate.

Some projections show that the AI market in social media will reach $3,714.89 million by 2026, with an impressive CAGR of 28.77%.

Image Source

So, what does that mean in practical terms for social media creators, marketers, and users?

AI Tools for Social Media: Benefits and Opportunities

Let’s take a look at how the landscape is shifting for social media and AI tools:

How and Why We’re Using AI for Social Media Marketing

AI for social media marketing is already providing significant benefits to marketers, and most are now using AI tools for at least some of the following:

AI-generated social media content: AI copywriting, graphics, images, and videos
AI-powered tools for content management: planning, scheduling, and publishing content
AI-powered tools for performance data analysis and reporting and predictive performance recommendations for content strategy
AI hashtag and keyword generators
AI tools for audience analysis, sentiment analysis, and social listening
AI tools for personalization in messaging and product recommendations
AI chatbots for instant messaging with their audience
And many, many more

At present, most AI tools for social media are focused on your streamlining and optimizing social media marketing. And they’re doing an exceptionally good job of it!

Check out this video by Neil Patel on how AI is revolutionizing the digital marketing landscape, including social media:

Opportunities for the Future of AI in Social Media Marketing

Going forward, as AI automation tools and generative AI advance, there are some really important opportunities for AI in social media:

Advanced personalization: AI tools will become even more adept at understanding individual preferences and delivering highly personalized content.
Enhanced customer service: AI-powered chatbots will improve, offering more natural interactions with users, handling complex queries, providing accurate information, and offering personalized recommendations.
Deepfake detection and trust preservation: With the rise of deepfake technology, AI tools will be crucial in detecting and combating manipulated media, misinformation, and fraudulent content.
Visual search and recognition: AI tools will enable advanced visual search capabilities, allowing users to search for products, objects, or even people within images and videos on social media.
Automated content creation: AI will continue to evolve in generating content of all kinds based on user inputs or predefined parameters, which will further streamline the content creation processes and reduce the need for human oversight and editing.
Ethical considerations: As AI tools evolve there will be an increased focus on ethical and responsible use, and the development of regulations and guidelines to ensure transparency, fairness, and privacy.
Augmented reality (AR) integration: AI tools will integrate with AR marketing technologies, enabling immersive and interactive experiences on social media platforms.
Advanced analytics and predictive insights: AI algorithms will become more sophisticated in analyzing social media data, offering deeper insights and predictive capabilities to anticipate trends, identify opportunities, and make better data-driven decisions.

Overall, the future of AI tools for social media holds great potential for enhancing user experiences, improving marketing efficiency, and driving more meaningful consumer interactions.

AI Tools for Social Media Marketing: Challenges and Limitations

The benefits are huge but there are also some pitfalls to be aware of as we head into an AI-powered future, so keep these factors in mind when you’re choosing the best AI tools:

Lack of human touch: AI tools will still lack the ‘human touch’ and subjective emotional understanding. Overreliance on AI tools may lead to more impersonal interactions that do not resonate as well with customers, leading to a lost opportunity for engagement and relationship building.
Data bias and privacy concerns: AI algorithms heavily rely on data for training and decision-making. If the training data contains biases or reflects existing societal biases, it can result in biased outcomes and discriminatory targeting.
Complex implementation and integration: Implementing AI tools for social media marketing requires technical expertise and resources.
Limited creativity and originality: While AI can assist in content creation, it may struggle with originality and creative thinking. AI-generated content may lack the unique perspectives and creativity that human marketers bring, potentially leading to a saturation of similar or generic content across social media platforms.
Ethical considerations and transparency: As AI tools become more sophisticated, ethical considerations will become more important. Decisions made by AI algorithms need to be transparent and easily explained and clearly justifiable.
Overreliance and loss of control: Depending too heavily on AI tools without human oversight can lead to overreliance and a loss of control.

Right, now that we’ve covered what you can do with AI for your social media marketing, what the opportunities are going forwards, and the potential pitfalls to look out for… Let’s look at the best AI tools for social media!

13 Game-Changing Social Media AI Tools

1.FeedHive

FeedHive is a leading AI-powered social media management platform. It offers comprehensive social media management features to create, schedule, publish, monitor, and manage content across numerous social media platforms.

FeedHive is an all-in-one solution that offers everything you need to effectively manage your social media activity as a creator or as a brand, business, or agency.

It offers everything from intelligent scheduling and post timing to an AI writing assistant, hashtag generator, analytics, and a unified social inbox to manage all your messages, comments, and mentions from one place.

One of FeedHive’s unexpectedly useful features is content recycling. FeedHive provides recommendations on which content to recycle and lets you re-publish content with one click. Another unique feature is conditional posting and dynamic variables.

Use Cases

Scheduling across multiple platforms
Social Inbox for unified cross-platform communication in-app
FeedHive AI for Content and Scheduling Insights
Analytics on performance
Team and Client Collaboration
White Label Solution

Social Media Platforms

Facebook
Instagram
YouTube
TikTok
Video
Twitter
LinkedIn
Pinterest
Google Business

Brands Using This AI Tool for Their Social Media

Swapstack
Thirdweb
Fauna
Riverside
LinkDrip

FeedHive’s Pricing

Free Trial: 7 Days
Creator: $19/month
Brand: $29/month
Business: $99/month
Agency: $299/month

Pros & Cons

Pros

Post recycling feature is very useful as it suggests the best posts to recycle
Supports almost all social media platforms
Well-priced with curated options for creators and brands/agencies
Social Inbox unifies all your messages, comments, and mentions into one place
AI writing assistant and hashtag generator speed things up
Automatically adjusts your post content/format for different platforms, so you don’t have to
Easy to use and short learning curve
Constantly updating and adding new features

Cons

No mobile app (yet)
Support can be a bit slow at times

Website: feedhive.com

Our P2P Score: 4.5/5

2.Vista Social

Vista Social is a top-rated social media management platform to manage your social media accounts across multiple platforms and profiles.

Its comprehensive features include everything from content scheduling and publishing to cross-platform communication from a unified inbox, analytics, detailed reporting, social listening, and review management.

Vista Social is a highly scalable, all-in-one solution for social media marketing. It is affordable and suitable for everyone, from individual creators and influencers to freelance marketers, brands, agencies, and enterprises.

One of Vista Social’s standout features is its review management functionality, which notifies you of new reviews on different review sites, lets you respond to them, and provides insightful reports on your reviews overall.

Vista Social is a great option for those with a social presence on multiple platforms and provides a robust set of cross-platform management features.

Use Cases

Scheduling and Publishing
Analytics and Reporting
Engagement
Listening
Review Management
AI Assistant
Browser Extensions
Mobile

Social Media Platforms

Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter
Reddit
Google Business

Brands Using This AI Tool for Their Social Media

Sony Music
Wix
Kia
Zillow
Oracle
Vodafone
Lensa

Vista Social’s Pricing

Free Trial: 14 Days
Free Forever: Limited Users & Features
Pro: $15/month
Pro+: $25/month

Pros & Cons

Pros

Very comprehensive set of features
Affordable compared to alternatives that offer the same level of functionality
You can use it in multiple languages
Cross-platform posting in a single platform that supports more social platforms than most, including Reddit
Unified social inbox makes it easy to handle communications across multiple profiles and platforms
Reviews feature is unique and lets you manage all your reviews across different review sites
Social listening features more detailed than many competitors
Tasks and collaboration features make it easy for teams to work together on campaigns
Reporting features are fully customizable, and you can automate reporting

Cons

Not all features are available for all social media platforms
Mobile app does not allow access to the inbox and reviews, and you have to access them on the web

Website: vistasocial.com

Our P2P Score: 4.5/5

3.Audiense

Audisense Connect is an in-depth data and insights tool that focuses specifically on Twitter. It provides highly detailed information on Twitter audiences and provides insights that will help you tailor your content and create impactful Twitter campaigns.

Purpose-built for Twitter, the tool gives you a level of detail and depth of insight that few other tools can provide.

Reports include everything from audience demographics and socioeconomics to detailed information on their interests, media affinity, and even their personality traits.

Audisense is a great tool for in-depth Twitter audience analysis, ambassador identification, social listening, and audience segmentation.

Use Cases

Managing Twitter Marketing Campaigns
Audience Intelligence
Monitoring & Analytics
Segmented Reports
Community Analytics
Twitter Engagement Tools and Chatbots

Social Media Platforms

Twitter

Brands Using This AI Tool for Their Social Media

Apple
Oglivy
Warner Music
Pepsico
Deloitte
Manchester United
TikTok
OMD

Audisense’s Pricing

Free Forever: Limited Features
Twitter Marketing: From $49/month
Audience Intelligence: From $1499/month
Enterprise: Custom Pricing

Pros & Cons

Pros

Exceptionally detailed and insightful analytics
Offers insights into audience interests and sentiment for more effective and targeted content choices
Very user-friendly to use and suitable for everyone
Makes it easier to identify relevant influencers and brand ambassadors
Enables easy and quick audience segmentation and insights into those segments
Social listening features are robust and provide actional insights

Cons

Limited to Twitter (for now)
Density of features can be challenging for some users
Pricing can be expensive for individuals or small businesses

Website: audisense.com

Our P2P Score: 3.5/5

4.Lately

Lately, it is a comprehensive AI-powered platform for social media content creation and management.

Like other management platforms, it offers features to schedule and publish content according to your content calendar across multiple platforms and accounts and offers detailed analytics and reporting.

Lately stands out from other management and scheduling platforms because of its robust AI-assisted content generation features. It helps you write content, edit it, add hashtags, and schedule it all from within one platform.

You can also use Lately for employee advocacy with parent-child accounts, so your employees can share your company account’s content.

Lately also offers social listening and monitoring features that make it a truly comprehensive AI tool for social media marketing.

Use Cases

AI Social Content Writer
Social Media Marketing and Automation
Content Calendar Management
Social Selling
Social Media Analytics and Data Export
Social Media Brand Presence Monitoring
Video AI Autogenerator
Autogenerator Chrome Extension
Employee Advocacy

Social Media Platforms

Facebook
Instagram
LinkedIn + Personal LinkedIn
Twitter + Personal Twitter
YouTube

Brands Using This AI Tool for Their Social Media

Signify
Amerifirst
Vayner Media
Cox
DHL
PWC
Google Cloud
StreamYard
Husky
Scribe Media
Cell Point Digital

Lately’s Pricing

Free Trial: 7 Days
Starter: From $99/month for one user and one social account
Pro: From $179/month for one user and up to 20 social accounts
Enterprise: Custom Pricing

Pros & Cons

Pros

Combines content creation with content management, which means you can get a lot of mileage out of every piece of content you create
Easy and intuitive to use even for such a feature-rich platform
Makes creating and scheduling content at scale easy and parent-child accounts are an added bonus
Useful analytics for the best times to post
You can auto-generate content for your social accounts from a link to a single post or blog
Streamlines social media content creation and management, which saves a lot of time and is great for smaller teams with fewer resources available
Highly scalable solution, and you can add more social accounts over time
Available in multiple languages, which is great for brands with a social presence in multiple regions

Cons

Some features can be buggy at times
Does not offer post-boosting when scheduling from the platform

Website: lately.ai

Our P2P Score: 4/5

5.Ocoya

Ocoya is an all-in-one platform for AI-assisted social media content creation, scheduling, and publishing.

It offers images and graphics templates, AI copywriting, hashtag generation, and caption writing so you can create posts from end to end in one place.

A standout feature of Ocoya is that you can integrate it with your e-commerce sites to create and post product-related content.

Use Cases

AI Copywriting – content creation and captions
Graphics and image templates
Post Scheduling across all platforms
Real-time Analytics
Hashtag generator and monitoring
E-commerce integrations
Link Shortener
Collaboration for multiple team members

Social Media Platforms

Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter
Integrations with 30+ apps and API

Brands Using This AI Tool for Their Social Media

WPP
Coursera
Pepsi
Toptal
Looka

Ocoya’s Pricing

Free Trial: 7 Days
Bronze: From $15/month
Silver: From $39/month
Gold: From $79/month
Diamond: From $179/month

Pros & Cons

Pros

Very easy and intuitive to use
The hashtag generator and caption writing features save a lot of time and effort
In-app image and graphics creator work well, so you don’t need to use something like Canva instead
You can easily duplicate or re-use older content
AI copywriting for content creation saves time
Includes useful features like the link shortener that many competitors don’t offer
You can do everything in one place for content creation, scheduling, and publishing
E-commerce integrations

Cons

Customer support can be slow or unresponsive
Occasional glitches and bugs (Instagram and Twitter in particular)
Does not integrate with Google Business (yet)
Posts are all posted at the same time on all platforms unless you create a separate post with the same content

Website: ocoya.com

Our P2P Score: 3.5/5

6.Predis.ai

Predis AI is a comprehensive AI tool for the creation and management of social media content.

Predis AI simplifies the content creation process by seamlessly transforming a simple text input into a variety of engaging social media posts, including text, visuals, images, videos, and carousels.

In addition to content generation, scheduling, and posting, Predis AI also offers detailed competitive analysis and hashtag research.

Predis AI is particularly useful for e-commerce brands as you can create branded social media content, ads, and videos for your products.

Use Cases

AI Content Creation and Copywriting
Text to Social Media Posts
Video & Image Generation
Shopify Products to Posts
Video Ads, E-commerce Product Videos, Reels & TikToks
Content Scheduling
Competitive Analysis
Hashtag Research
Free AI tools for social content creation and editing

Social Media Platforms

Instagram
Facebook
FB Groups
TikTok
Google Business
Twitter
Pinterest
Shopify
Woo Commerce

Brands Using This AI Tool for Their Social Media

Undisclosed, but you can check out their website for a feed of client posts on Instagram

Predis AI’s Pricing

Free Plan: Limited to 15 AI-generated posts per month
Free Trial: Up to 30 free posts
Solo: $29/month
Starter: $59/month
Agency: $139/month

Pros & Cons

Pros

Predictive performance analytics are very beneficial for optimizing performance
You can create content in over 18 different languages, which is useful for brands with a social media presence in multiple regions
Incredibly easy and intuitive to use
It makes creating visual, text, and video content quick and easy
Great for ideation with the help of AI and a very large number of templates to choose from
AI generation of copy and visuals in one platform saves a huge amount of time

Cons

Occasional glitches
Limited templates for finance-related content

Website: predis.ai

Our P2P Score: 4.5/5

7.Publer

Publer is a social media management tool to collaborate, schedule, publish and analyze posts for all major social media platforms (and WordPress).

The platform provides tools for content creation, including graphics, images, and videos, using Canva and VistaCreate integrations.

It also offers in-app editing features, hashtag suggestions, and an AI assistant for optimized copywriting.

Publer can automatically add your branding, logo, and signature to all your images and videos, and it can be customized to suit your brand aesthetic.

Publer’s analytics and reporting provide useful insights into how your posts and campaigns are performing across different social media platforms and profiles.

Overall, Publer is a robust tool that offers everything you need in one reliable product that is very well-priced and easy to use.

Use Cases

Content Creation and Management for Text, Image, Graphic, and Video Content
Scheduling and Publishing Calendar
Collaboration Tools to Create, Preview, and Approve Content
Hashtag Suggestions
Performance Metrics and Reporting/Analytics
Automated feeds and publishing schedules
Content recycling

Social Media Platforms

Facebook
Instagram
TikTok
Twitter
LinkedIn
Pinterest
Google Business
YouTube
Telegram

Brands Using This AI Tool for Their Social Media

Undisclosed

Publer’s Pricing

Free Plan: Limited to 3 social accounts (no Twitter)
Free Trials: 7 Days for Professional Plan or 14 Days for the Business Plan
Professional: $12/month
Business: $21/month

Pros & Cons

Pros

Very easy to use
Great customer support that is quick and knowledgeable
Makes managing large volumes of content across multiple platforms and profiles easy
The collaboration features are great for teams working on campaigns together
Real-time analytics and insights and detailed reports
The Canva and VistaCreate integrations provide better capabilities for creating visuals than many competitors
Posts are published at the best times for each platform and not all at the same time
It can automatically split the text and use different versions of your captions and different hangtags on different platforms, which is a really useful feature and saves a lot of time

Cons

Occasional glitches and bugs
Editing posts after they’re scheduled has to be done separately for each platform the post was scheduled on
Some features require a steep learning curve

Website: publer.io

Our P2P Score: 4.5/5

8.Cortex

Cortex is the cutting-edge AI platform for creating, analyzing, and optimizing marketing content. The AI has an exceptional ability to comprehend and predict consumer reactions.

By analyzing more than 50 aspects of each piece of content (yours and your competitors’), it identifies the elements that drive engagement and conversions.

These elements go beyond performance metrics and include things like the objects in images, keywords, hashtags, post timing, and cadence.

Cortex offers a comprehensive set of features for social media marketing analysis and reporting and offers tailor-made content and deployment strategies.

It even creates custom weekly content calendars and content briefs and then automatically creates posts for you to approve.

If you’re looking for a tool that provides exceptionally detailed analytics and advanced strategies for optimization, Cortex is a great choice.

Use Cases

Analysing Performance and Smart Optimization
Content Marketing Strategy Based on Audience’s Behavior (AI learns over time)
Content Creation: Color Palettes, Graphics/Visuals, Images, Text, Hashtags, and Video
Scheduling and Posting
Reporting and Analytics
Advertising Optimization and Ad Spend Budgeting
Competitor Tracking
Enterprise Profile Management to Monitor Multiple Profiles

Social Media Platforms

All major social media platforms

Brands Using This AI Tool for Their Social Media

Marriot
Hearst
Loreal Paris
KraftHeinz
Pernod Ricard
Toyota

Cortex’s Pricing

Undisclosed: visit their website to schedule a demo or sign up for a free trial

Pros & Cons

Pros

Very simple layout is easy to use
AI helps you understand the latest content trends and keywords, layouts, etc., for engagement
Automatically schedules and posts content to the right networks
Competitor data analysis and identifying trends as they emerge helps you stay ahead of the curve
Fast and accurate tool
It makes managing multiple profiles for multiple brands or businesses easy
You can automate the entire content planning, creation, scheduling, and publishing process
Offers great insights for social media ad optimization
Offers a white-label service

Cons

Not ideal for small organizations as it is built for agencies and large companies

Website: meetcortex.com

Our P2P Score: 4.5/5

9.Phrasee

Phrasee is a content creation and optimization platform that uses AI and computational linguistics to generate, optimize, and analyze marketing your content.

The platform provides real-time testing and optimization to identify the best-performing messages for your audiences on Facebook and Instagram, as well as email, SMS, push, and web/app campaigns.

Phreasee emphasizes content generation that is on-brand and gives you the ability to set controls and review content at scale. The aim is to produce content that is high-performing and on-brand across all your marketing channels.

For social media marketing, Phrasee will create, test and optimize and iterate organic posts and paid social ads to ensure that your engagement and ROI are always high.

Use Cases

Generative AI for Social Media Ads and Posts
Test and Scale Content Based on Performance Data
Audience Analytics and Insights for Language and Messaging
Social Ads Optimization

Social Media Platforms

Integrates with Facebook and Instagram
You can also use it for any other form of online and mobile marketing content

Brands Using This AI Tool for Their Social Media

Sephora
Accor
Sally Beauty
Williams Sonoma
GNC
Sainsbury’s
Novo Nordisk
Farfetch

Phrasee’s Pricing

Generate: $500/month
Generate + Optimize: Custom Enterprise Pricing

Pros & Cons

Pros

Create content for all your digital and mobile marketing channels on the same platform
The AI and ML are advanced and create excellent copy that sounds human and is on-brand
Does excellent translations into multiple languages
Offers a test, optimize, and iterate approach that leads to your content continuing to improve over time
It makes content creation at scale simple, and you can be sure your messaging is consistent across all platforms and channels
The quality of the AI-generated content is exceptional
Phrasee offers great customer support

Cons

Not ideal for smaller organizations as it is designed for enterprise-level brands
There is a bit of a learning curve (but they do provide support materials)
Only integrates directly with Facebook and Instagram (you can manually copy/paste content for other social platforms if you want to)

Website: phrasee.co

Our P2P Score: 4.0/5

10.Podcastle

Podcastle is an AI-powered audio and video creation platform for podcasters to create, edit and distribute high-quality podcasts.

Its applications are not limited to podcasts, and you can use it to record audiobooks, educational/training materials, and any audio-based marketing material.

Podcastle provides exceptionally high-quality recordings (and up to 4K video) that sound like they were produced in a studio setting. Its AI-powered editing tools make editing and enhancing content easy and fast.

One of Podcastle’s standout features is that you can record multiple participants remotely, which is great for interviews and group discussions. It also offers audio-to-text for accurate transcriptions.

Overall, if you’re looking to create podcasts for your social media marketing, Podcastle is a great choice.

Use Cases

Podcast Recording, Editing, and Distribution
Audiobooks
Educational Materials (text to voice)
Audio & Video Recording
Audio Editor
Magic Dust (Enhances Audio)
Revoice (Digital Copy of Your Own Voice)
Text to Speech
Silence Removal
Hosting Hub
iOS Mobile App
Transcription and Translation Tools
Video Editing Tools

Social Media Platforms

You can publish to Podcastle’s Hosting Hub and then submit to podcasts on Apple, Spotify, Google, etc., from there and share the links on all your social media accounts.

Brands Using This AI Tool for Their Social Media

Undisclosed

Podcastle’s Pricing

Basic: Free Forever (limited to 3hrs recording time)
Storyteller: $14.99/month
Pro: $29.99/month

Pros & Cons

Pros

Intuitive interface that is easy to use
A comprehensive set of tools for audio and video recording and editing
Easy to combine and edit separate tracks
Offers AI features like text-to-speech and personal synthetic voice training
They are helpful and responsive to product requests
Offers customization options to make your visual content unique
Easy to master, and they provide useful tutorials
It can transcribe audio, assess how many speakers there are and then break the transcript up by speaker with time stamps

Cons

It can lag at times when editing
The software can be buggy when downloading video files
Video podcasts can only have one participant at a time

Website: podcastle.ai

Our P2P Score: 4.5/5

11.Brandwatch

Brandwatch is a leading AI-driven Consumer Intelligence and Social Media Management solution for businesses of all sizes, from SMEs to enterprises.

It offers AI-enriched data to help you better understand your audience’s behavior and customer sentiment for social media and content marketing purposes.

Brandwatch’s social media management platform provides comprehensive features for social listening, trend analysis, content insights, scheduling and publishing, performance tracking, and reporting. It also has features for influencer marketing management.

If you’re looking for a robust AI tool for social media management and monitoring, Brandwatch is a great option.

Use Cases

Content Management: Schedule, Edit, Preview, and Publish Organic and Paid Content
Cross-channel communications from a unified social inbox
Social Listening and Trend Monitoring
Performance Tracking, Analytics, and Customizable Dashboards
It also offers influencer marketing and consumer intelligence features

Social Media Platforms

Facebook
LinkedIn
Instagram
TikTok
YouTube
Twitch
Reddit
Google Business
WhatsApp
Tumbler
Facebook Messanger

Brands Using This AI Tool for Their Social Media

Unilever
GSK
Nestle
Carlsberg
TUI Group
Toyota

Brandwatch’s Pricing

Undisclosed: check out their website to schedule a demo and get a custom quotation

Pros & Cons

Pros

Robust real-time social listening features
Advanced and precise search and filtering
Data analysis and customizable dashboards and reports
Provides useful audience insights
Very quick and easy to use
You can create and track custom queries, tags, etc.
Streamlines and speeds up social media management considerably
You can use it with almost every social media platform, as well as blogs and websites, etc.

Cons

Occasional bugs, lags, and glitches
Cap on the number of messages you can download in a 24hr period
Instagram data is not as in-depth as some competing platforms

Website: brandwatch.com

Our P2P Score: 4.5/5

12.Elai.io

Elai.io is an AI video maker tool that uses text-to-video to create polished videos for your social media content and video ads.

Elai.io offers unique talking head AI avatars paired with an AI voiceover to narrate your video. The avatars and voices are surprisingly realistic, and you can customize them to be unique.

It offers a wide range of imagery and b-reel video footage for you to use, as well as a variety of pre-made templates to make generating a video quick and easy.

Use Cases

Creating video content for your social media posts and social ads
Online AI video builder using text-to-video, URL-to-video, and PPT to video
AI Voiceovers in Over 120 Languages
25+ AI Talking Head Avatars, Cartoon Avatars, or Create Your Own Avatar

Social Media Platforms

Download your videos to use on any social media platform

Brands Using This AI Tool for Their Social Media

Sigma Software
Beiersdorf
Domino’s
MacPaw
C2FO
Newcastle University
WPP

Elai.io Pricing

Free Plan: limited to 1 minute free
Basic: $29/month for 15 video minutes
Advanced: $125/month for 50 video minutes
Corporate: Custom Pricing

Pros & Cons

Pros

Customization options are great for visuals, avatars, and AI voices
The AI voices are high-quality, and the AI avatars are surprisingly realistic
It offers a huge library of free media assets and templates for you to use for your videos, so you just have to add the text script, and it automatically generates a video
You can create polished, high-quality videos for social posts and ads, as well as educational or training material, YouTube videos, and so much more
Editing tools are advanced, so you can really refine your videos and make them unique

Cons

The editor can be a bit laggy at times
Editing options for the individual elements are a bit clumsy to work with

Website: elai.io

Our P2P Score: 3.4/5

13.HeyDay by Hootsuite

HeyDay by Hootsuite is an AI chatbot that you can integrate with all your social media messaging channels, as well as your website, to provide real-time assistance to your customers.

It provides a unified inbox to respond to all your customer queries from all channels when the chatbot cannot take the interaction any further.

Using a chatbot allows you to provide instant support that is always on and personalized. It speeds up FAQ queries and low-value interactions, order tracking queries, and other routine messages.

Automation using the chatbot allows you to respond to all your social media messages immediately, solve basic problems for your customers, and free you up to focus on the queries that matter.

Use Cases

Social Media Chatbot for Customer Service and Support

Social Media Platforms

Facebook Messanger
Instagram Direct Messages
WhatsApp
Google Business Messages
And Shopify, Magento, PrestaShop, Lightspeed, and Salesforce

Brands Using This AI Tool for Their Social Media

Lacoste
Decathlon
Castorama
Simons
Jack & Jones
Mobilia

HeyDay’s Pricing

Free Demo: All Users
Free Trial: 14 Days for Specified Shopify Users
Paid Packages: From $1000/month

Pros & Cons

Pros

Robust tool that offers a full set of features
Streamlines support and FAQ messaging across multiple channels
Integrates with e-commerce sites like Shopify and Magento, so it’s great for e-commerce brands
Offers some useful additional features like triggered messaging for price drops on products, AI product recommendations, and appointment booking

Cons

Not suitable for brands with under 50K unique website visits per month
It can be expensive for smaller brands

Website: heyday.hootsuite.com

Our P2P Score: 4.5/5

Final Thoughts on Using AI Tools for Social Media

The benefits of using AI tools for social media are significant and increasing every day. We’re properly into the ‘age of AI’ now, and it’s time to start using AI to streamline and polish your social media marketing.

There are now hundreds of AI tools for social media marketing that cover everything from automation and social media management to generative AI for content creation, advanced AI-driven analytics, and reporting.

Choose the right AI tools for the job, and they will certainly help you be more efficient and more effective!

Frequently Asked Questions

Which AI is best for social media?

The best AI tools for social media include:
- FeedHive
- Vista Social
- Audisense
- Lately
- Ocoya
- Predis.ai
- Publer
- Cortex
- Phrasee
- Podcastle
- Brandwatch
- Elai.io
- HeyDay Chatbot
Read the full review for key features, use cases, pros and cons, pricing and more.

Can AI write social media posts?

Yes. AI copywriting tools like Copy.ai, Jasper and Writesonic, and other AI content generation tools can create original, compelling and search-optimized social media posts for all major social media platforms like Facebook, Instagram, LinkedIn, and YouTube. Read the full article for comprehensive reviews of the top AI tools for social media content.

What is the AI tool to create Instagram content?

Predis.ai is one of the most popular AI tools to create Instagram content. Read the full review to learn more about Predis.ai - key features, use cases, pros and cons, pricing and more.

What is the best free AI content generator?

There are many great AI content generator tools that you can use for free. Read the full article for comprehensive reviews of the top tools for AI content generation.

References

Allied Market Research: Artificial Intelligence (AI) In Social Media Market Research, 2031 Forecast

Gartner Insights: Generative AI

Gartner Newsroom: Gartner Predictions for CMOs Show AI, Social Toxicity, and Data Privacy Forge the Future of Marketing

Gartner IT: Beyond ChatGPT: The Future of Generative AI for Enterprises

International Journal of Recent Technology and Engineering: Role of Artificial Intelligence in Social Media Marketing (PDF via Acadamia.edu)

LinkedIn: Ignacio Macias – How AI Is Optimizing Digital Marketing for Maximum Effectiveness & Efficiency

McKinsey: AI-Powered Marketing and Sales Reach New Heights with Generative AI

Mordor Intelligence: Artificial Intelligence (AI) in Social Media Market Size & Share Analysis – Growth Trends & Forecasts (2023 – 2028)

The post 13 Game-Changing AI Tools for Social Media [Updated Regularly] appeared first on P2P marketing.

TikTok Marketing Agencies: The Best 26 in US, UK, Australia, Europe in 2024 [Updated]

Leah Clark — Tue, 26 Jul 2022 06:00:46 +0000

TikTok is a fantastic channel for marketing managers to gain new customers! With 1 billion global active users, many digital marketers are seeing the power of TikTok marketing, especially for reaching Gen Z and Millennial audiences.

45% of brands use TikTok for their influencer marketing campaigns, with 24% of marketers reporting TikTok to be a highly effective marketing platform.

Done right, TikTok marketing can drive outstanding results – Nike used TikTok to drive engagement and awareness through a hashtag challenge. And you’d never believe the figures they achieved – over 317 million video views and more than 215,000 new followers!

However, getting into TikTok marketing without spending a lot of resources to produce content that doesn’t drive real results is a huge challenge!

Brands often invest in a new social media channel without knowing it can cost more than it earns if it’s not done properly from the get go.

So, how do you TikTok marketing right?

Luckily, there are now dozens of marketing agencies that specialize in TikTok marketing!

With a custom TikTok marketing strategy, you can skyrocket your brand and exponentially expand your reach. And it’s crucial to hire a true TikTok marketing expert to set you up for success and growth on this new platform.

To help you get started on the right foot, we have reviewed the best TikTok marketing agencies in the USA, UK, EU and Australia to help you find the perfect TikTok marketing experts for your brand!

Let’s get started!

Breakdown: TikTok Marketing Services

In addition to the marketing services any good digital agency will offer, there are some TikTok-specific services to look out for:

1.Paid TikTok Ads

A good TikTok marketing agency must be able to provide expert TikTok advertising and creative services, including:

TikTok ad strategy
TikTok ad creation
TikTok ad management
TikTok ad optimization

Paid ads on TikTok aren’t the same as other social media platforms like Instagram or YouTube. Instead, there are several TikTok ad types, each requiring different content. From short-form video content for in-feed ads to creative ideas for branded hashtag challenges, a good agency can help you make the most of your paid TikTok ads.

2.TikTok Influencer Campaigns

Influencer marketing campaigns are a critical component of successful TikTok marketing. A good TikTok marketing agency will offer full influencer campaign management services, including outreach, contracting, creative input, ongoing monitoring, and campaign optimization.

3.TikTok Influencer Sourcing & Outreach

The success of your influencer marketing on TikTok relies on using the right influencers for your brand. A good TikTok marketing agency will source the perfect, verified, influencers to work with.

4.TikTok Marketing Strategy and Campaign Management

Your TikTok marketing agency should have the skills and experience to come up with a strategy for your TikTok marketing and then manage your campaigns from a to z. This includes some creative services and content management, as well as ongoing progress monitoring and TikTok analytics for campaign optimization.

5.TikTok Audience Research

TikTok content is shown to users based on viewing preferences, which makes it more challenging to identify where your target audience will be found. Audience research has to go beyond mere demographics and dive you’re your target audience’s more niche interests and emotional connections. A good agency should be able to help you get your brand in front of the right people on TikTok, wherever they are.

Why Should You Use a TikTok Ad Agency?

Working with a TikTok advertising agency provides several benefits, including:

TikTok-specific Expertise: Agencies have specialized knowledge and experience in running effective TikTok ad campaigns, including the intricacies of TikTok’s algorithm, trends, and user behavior.
Targeted TikTok Ad Campaigns: Ad agencies can help you target the right audience on TikTok, using data and analytics to ensure your ads reach the most relevant TikTok users.
Creative TikTok Content Creation: Agencies can help you develop engaging and viral-worthy visual content that resonates with your TikTok audience, enhancing your brand’s visibility and appeal.
TikTok Ad Format Selection: TikTok offers various ad formats, including in-feed ads, branded effects, and sponsored challenges. Agencies can advise on the best ad format for your brand, audience, goals, and budget.
Reporting, Analytics, and Campaign Optimization: TikTok agencies constantly monitor and optimize your ad campaign performance. This includes adjusting targeting, ad creative, and bidding strategies for better results.
Compliance with TikTok Ad Guidelines: TikTok has specific advertising guidelines that need to be followed, and agencies stay updated on these guidelines and ensure that their campaigns are compliant.

Source: Learn With Shopify

13 Best TikTok Marketing Agencies in the US

1.Ubiquitous

Ubiquitous

Los Angeles, USA

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2020

Location: Los Angeles, California, USA

Number of Employees: 11 – 50

KEY SERVICES

Content creation
TikTok influencer matching based on proprietary data
TikTok influencer sourcing and contracting
One point of contact for all your TikTok/influencer campaigns
TikTok campaign strategy – full creative services
TikTok influencer campaign execution, optimization, and management
Measurement, tracking, and analysis

NOTEWORTHY CLIENTS

Lyft
Target
Amazon
Popeyes
TurboTax

WHY CHOOSE THEM?

Ubiquitous is a full-service influencer marketing agency that specializes in TikTok marketing. They offer a full suite of services, from strategy to implementation and ongoing optimization based on in-depth data analysis from your campaigns. Ubiquitous also offer full creative services for TikTok content, and they have a database of thousands of influencers to choose from. If you’re mainly targeting the young millennial and gen z demographic, Ubiquitous is the agency to work with.

Ubiquitous specializes in TikTok influencer marketing, alongside a full suite of influencer marketing services for other platforms. Their fully vertically-integrated platform, in-house creative services, proprietary data analysis, and extensive database of verified influencers make them uniquely positioned when it comes to marketing for TikTok.

Ubiquitous takes a data-backed performance approach, focused on the creation of great content that benefits your brand and the content creator/influencer you’re collaborating with. TikTok is a highly competitive space but this approach of bringing brands and creators together, and helping them produce top-notch content, has resulted in huge success for Ubiquitous, establishing them as one of the best TikTok marketing agencies to work with.

Ubiquitous offers everything you need for a great TikTok campaign from conception and strategy to implementation and long-term optimization and growth.

They can help you with strategy and planning, precise audience targeting, influencer recruitment, full creative services, campaign management, monitoring, and campaign optimization based on in-depth data and analytics from their proprietary platform.

2.Acceleration Partners

Acceleration Partners

Global

Our Score

4.9

AGENCY SNAPSHOT

Founded: 2007

Location: Global, with hubs on three continents and employees in over nine countries.

Number of employees: 350+

KEY SERVICES

TikTok Marketing
Influencer Marketing
Affiliate Marketing
Partner Marketing
Customer Acquisition
Publisher Development
Full Program Management
Global/Regional Management
Program Design
Partnership Optimization
Partner Recruitment
Compliance & Fraud Monitoring
Data & Analysis
AP Vision

NOTEWORTHY CLIENTS

TikTok for Small Business
Udacity

WHY CHOOSE THEM?

Acceleration Partners is a global, award-winning agency, with extensive experience in TikTok marketing, from TikTok influencers to growing your channel and creating viral challenges, it will take your TikTok marketing to new heights. AP’s global teams have the experience, expertise, and technology to provide fully integrated, strategic, and results-driven campaigns.

Acceleration Partners is an award-winning, global, partnership marketing agency with extensive expertise in social media, influencer, affiliate, B2B, and mass media marketing.

When it comes to TikTok marketing, in particular, their partner recruitment and publisher development teams ensure that you work with the right influencers for your brand and that your content is fully optimized for high audience engagement.

Acceleration Partners can handle every aspect of your TikTok marketing, from strategy to implementation, and ongoing management. One of their stand-out strengths is their proprietary APVision technology and their ability to expertly analyze data to optimize your strategy and campaigns.

They provide fully integrated, strategic, services that are data-driven and focused on achieving measurable results.

Acceleration Partners uses a collaborative approach to meet your unique needs and develop customized, scalable, TikTok marketing campaigns that take into account every aspect of your business, sector, and audience.

With Acceleration Partners, you can be confident that your TikTok marketing campaign is built around your brand’s unique needs. You can rely on them to thoughtfully and strategically recruit the right influencers for your brand, build a data-driven strategy to drive measurable outcomes that are meaningful to your business, and support your brand’s goals with a dynamic range of capabilities and high-touch client service.

3.Tuff

Tuff

Eagle, USA

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2016

Location: Eagle, Colorado, with remote teams in 20+ locations in the USA

Number of Employees: 33

KEY SERVICES

TikTok marketing
Audience research
Conversion tracking
A/B ad testing
Bid strategies
Custom audiences
Competitor research

NOTEWORTHY CLIENTS

Sabio
Joyn
Dumpling

WHY CHOOSE THEM?

Tuff is ideal for small businesses looking to diversify their social marketing channels. This agency offers a robust solution to help brands with every aspect of their TikTok marketing campaign. You can depend on Tuff to help you define your audience and competitors, develop your content, and use the best bidding strategies.

Tuff is one of the most popular TikTok marketing agencies in the US that also provides performance marketing services. This agency will help you produce and promote content on TikTok aimed at your target audience, identify your competitors, and develop custom audiences for tailored campaigns. Tuff also provides resources for TikTok ad bid strategies, ensuring you get your money’s worth from this booming platform. Ensuring you use the best content for your ad campaigns, Tuff also provides A/B testing solutions for TikTok ads. And in case you need these services, Tuff specializes in SEO, email marketing, and content marketing too.

Source: Tuff

4.True North Social

True North Social

Culver City, USA

Our Score

4.7

AGENCY SNAPSHOT

Founded: 2017

Location: Culver City, California, with teams in 10+ other locations in the USA

Number of Employees: 17

KEY SERVICES

TikTok marketing
TikTok ads
Content creation
TikTok analytics
Community identification and management

NOTEWORTHY CLIENTS

OYA Beauty
The Orlando Hotel
Bristol Farms

WHY CHOOSE THEM?

You should choose True North Social if you’re looking for a TikTok agency that’s worked with businesses in the beauty and hospitality sectors. This TikTok marketing agency will help you identify your target audience, develop an online TikTok community and manage it. You can also leverage custom TikTok ads, TikTok analytics, and True North Social will create branded content for your ads.

True North Social has a range of essential TikTok marketing services to give you what you need. This agency will begin your TikTok campaign by defining your target audience and using community marketing for TikTok. True North Social will leverage TikTok’s algorithm to ensure you get the best results, growth, and engagement. For your TikTok content creation, True North Social will use your audience’s demographics to create and promote TikTok videos while using concise and catchy CTA’s.

Source: True North Social

5.Power Digital Marketing

Power Digital Marketing

San Diego, USA

Our Score

4.7

AGENCY SNAPSHOT

Founded: 2012

Location: San Diego, California, USA

Number of Employees: 705

KEY SERVICES

TikTok marketing
Content creation
TikTok analytics
TikTok strategy
TikTok media buying

NOTEWORTHY CLIENTS

Good American
In Common
Nuria

WHY CHOOSE THEM?

Power Digital Marketing is about staying ahead of the top digital and social marketing trends to provide your brand with fresh, innovative approaches. This TikTok marketing agency provides the standard services for businesses to achieve TikTok marketing success. However, what’s unique about this agency is that Power Digital Marketing also offers media buying services, to get your TikTok ads in the most optimized spaces where your target audience will see them.

To develop a custom TikTok marketing strategy, Power Digital Marketing will do high-level research on your audience to deliver your story to your targeted buyers. Trending content is essential for your TikTok marketing campaign, as brands need to stay ahead of their competitors. Power Digital Marketing will ensure your content is interactive and engaging. And you’re not just making ads like every other brand, but developing TikToks. Adding value to this agency, they have a partnership with TikTok Israel, allowing them access to exclusive betas.

Source: Power Digital Marketing

6.The Influencer Marketing Factory

The Influencer Marketing Factory

Miami, USA

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2018

Location: Miami, Florida and New York City, New York, USA

Number of Employees: 45

KEY SERVICES

TikTok marketing
TikTok ads
TikTok campaigns
TikTok audience research
TikTok influencer marketing
Content management
Reporting and analytics

NOTEWORTHY CLIENTS

Google
META
Amazon
Sony Music
FOREO
Ren Skincare
Chobani
High Key
Envato
HarperCollins
Basic Fun! (Care Bears)

WHY CHOOSE THEM?

The Influencer Marketing Factory is ideal for TikTok influencer marketing campaigns and paid TikTok ads. As an influencer marketing agency, they have the experience and the expert skills to drive real results from your TikTok marketing. They are also an enterprise TikTok agency, and official META and Google partners.

The Influencer Marketing Factory is one of the most experienced TikTok marketing agencies. They were one of the first agencies to start offering TikTok services, almost 4 years ago, working with the likes of Sony Music, Universal Music, and Warner Music Group.

The Influencer Marketing Factory is an official META partner, a Google partner, and a TikTok enterprise agency.

As a full-service influencer marketing agency, they offer a full suite of services for TikTok influencer marketing, from influencer identification and recruitment to content management, campaign management, and reporting and analytics to optimize your TikTok influencer strategy.

The Influencer Marketing Factory can also take care of all your paid TikTok advertising needs, from audience identification to tailored content creation and ad optimization.

7.Taktical

Taktical

New York City, USA

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2010

Location: New York City, New York, USA

Number of Employees: 25

KEY SERVICES

TikTok marketing
Content creation
TikTok influencers
Hashtag challenges
TikTok analytics

NOTEWORTHY CLIENTS

Bark Box
Uprise Zoe
Jetty

WHY CHOOSE THEM?

Taktical is an award-winning TikTok agency, providing services primarily aimed at TikTok growth. This agency will create and manage TikTok hashtag challenges to entice your audience, leverage TikTok analytics to perfect your marketing approach, and find the best influencers for your campaign. You can also depend on this agency to help you research and create audience-centric TikTok ads.

Taktical is a data-obsessed TikTok marketing agency, with an in-depth understanding of this marketing ecosystem. You’ll get an in-house expert team for your TikTok marketing campaign, and Taktical is constantly receiving awards for its TikTok marketing success. Chipotle benefited from Tacktical’s expertise through a hashtag challenge. Thanks to this #GuacDance challenge, within six days, Chipotle received about 250,000 video submissions and over 430 million video starts (people who have started the TikTok video but not necessarily watched the whole video). The type of TikTok content that Taktical helps brands develop includes music videos, duets, and short clips.

Source: Taktical

8.TikTal

TikTal

New York City, USA

Our Score

4.6

AGENCY SNAPSHOT

Founded: 2018

Location: New York, USA, with offices in France and Itality in Europe, and Victoria in Australia

Number of Employees: 33

KEY SERVICES

TikTok marketing
TikTok influencer marketing
TikTok ads

NOTEWORTHY CLIENTS

Undisclosed

WHY CHOOSE THEM?

TikTal is the best choice if you’re looking for an agency that can help you develop and promote an influencer marketing campaign on TikTok. This agency isn’t a top choice if you’re looking for a wide range of TikTok marketing services, but the available TikTok influencer marketing services are top-notch. TikTal also provides many resource guides for brands like yours.

Need a TikTok marketing agency that specializes in influencer marketing? TikTal is what you need! TikTal follows a three-step approach to developing and promoting an end-to-end influencer marketing campaign. First, TikTal will help you choose brand goals for awareness, conversion, and organic content. Next, you’ll start developing relationships with influencers, producing TikTok videos, managing influencer payments, and designing your influencer campaign. Then, TikTal will evaluate your campaign’s performance and optimize it.

Source: TikTal

9.Clicks Talent

Clicks Talent

West Hollywood, USA

Our Score

4.6

AGENCY SNAPSHOT

Founded: 2018

Location: West Hollywood, California, USA

Number of Employees: 52

KEY SERVICES

TikTok marketing
TikTok influencers
TikTok analytics
Brand sponsorships

NOTEWORTHY CLIENTS

Me Undies
Nord VPN
Flat Tummy Co.

WHY CHOOSE THEM?

Clicks Talent is another influencer marketing with impressive results across all social platforms. For your TikTok marketing campaign, this agency will source, evaluate and manage the best influencers for your business. Clicks Talent has over 400 influencers in their network, and they’ve worked with brands across 28 countries. Their #1 specialization is in music, and brand sponsorships.

Clicks Talent is a TikTok influencer marketing all about brand and music sponsorships. Through brand sponsorships, Clicks Talent can promote your music and TikTok videos. Whether you launch a hashtag challenge, a viral dance TikTok video, humorous clips, or a product review, Clicks Talent has the best strategies and influencers for your business. Thanks to their influencer marketing efforts, they have generated over $2000 in revenue, gained over 1.7 million views, and developed more than 740 organic videos.

Source: ClicksTalent

10. Outsmart Labs

Outsmart Labs

Miami, USA

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2013

Location: Miami, Florida and Chicago, Illinois, USA, as well as Bogotá, Colombia

Number of Employees: 11-50

KEY SERVICES

TikTok marketing
Hashtag challenges
TikTok strategy
Campaign management
TikTok influencers
TikTok ads

NOTEWORTHY CLIENTS

Hilton Caribbean
Corsair International
Miami Design District

WHY CHOOSE THEM?

Outsmart Labs has been a TikTok marketing pioneer for almost two years now. They’ve worked with huge global brands, requiring top-tier influencers and exponential virality. If this sounds like what your business needs. Outsmart Labs is a top choice for you. From this agency, you can find the influencers for your TikTok campaign, promote targeted ads, launch hashtag challenges and work within a success-driven strategy.

Outsmart Labs knows that TikTok is crowded with competition and offers a robust TikTok marketing strategy to help your brand get ahead. You can also rely on essential TikTok marketing services including, organic content promotion, hashtag challenges, custom TikTok ad campaigns, and Outsmart Labs will help you find the best influencers for your TikTok agency. If you’re interested in an agency that delivers a whole round of social media marketing solutions for Facebook, Instagram, and Twitter, Outsmart Labs has what you need.

Source: Outsmart Labs

11.Ignite Social Media

Ignite Social Media

Cary, USA

Our Score

4.6

AGENCY SNAPSHOT

Founded: 2007

Location: Cary, North Carolina, and Detroit, Michigan, USA

Number of Employees: 56

KEY SERVICES

TikTok marketing
TikTok influencers
Content creation
TikTok ads
TikTok strategy

NOTEWORTHY CLIENTS

Michigan Apples
Kindred Healthcare
Altar’d State

WHY CHOOSE THEM?

Ignite Social Media is an excellent choice for companies looking for a full-service digital marketing agency, that takes a special approach to TikTok marketing. For TikTok marketing, this agency offers content creation, paid advertising, and TikTok strategy development. You can also count on Ignite Social Media to help you promote your brand on other social channels. They have also received several awards and recognitions for TikTok marketing success.

Ignite Social Media is an expert social media agency and one of the best TikTok marketing agencies. This agency will help you develop a sound TikTok marketing strategy, including choosing whether or not to use influencers and brainstorming the best approach to deliver your message. Ignite Social Media will also use paid advertising to engage and convert your target audience through precise buyer persona targeting, and strategy analysis. But that’s not all you can expect from this TikTok marketing agency. Brands will also receive support for TikTok content creation.

Source: Ignite Social Media

12.MuteSix

MuteSix

Culver City, USA

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2014

Location: Culver City, California, USA

Number of Employees: 372

KEY SERVICES

TikTok marketing
Content creation
TikTok target testing
TikTok analytics
Content creation

NOTEWORTHY CLIENTS

Pinsy
Buttercloth
Little Words Project

WHY CHOOSE THEM?

You should opt for MuteSix if you need a TikTok marketing agency offering engagement expertise for every social channel. MuteSix also offers creative services, like content creation. But if you’re looking for TikTok marketing services specifically, MuteSix has you covered. This agency has extensive industry experience, expert tactics through leveraging alpha and beta TikTok products, and an impressive list of case studies.

MuteSix offers brand communication and promotion solutions on a long list of social channels, including TikTok. Making this agency different is that it understands the TikTok marketing environment well, from a creative and technical perspective. The process this agency uses for TikTok marketing success includes an audit and analysis, robust creative development, targeting testing, optimizing, and scaling. Over six months, this agency generated over 80 million TikTok impressions, has over 1000 TikTok influencers in its network, and has achieved more than $130,000 in client revenue within less than 2 years.

Source: MuteSix

13.GrowMojo

GrowMojo

San Rafael, USA

Our Score

4.8

AGENCY SNAPSHOT

Founded: Undisclosed

Location: San Rafael, California, USA

Number of Employees: 12

KEY SERVICES

TikTok marketing
TikTok influencer marketing
TikTok analytics
Content creation
TikTok analytics

NOTEWORTHY CLIENTS

Undisclosed

WHY CHOOSE THEM?

GrowMojo is a development and digital marketing solution, and a dedicated TikTok marketing agency. We recommend this agency for larger businesses, relying on other social channels, to optimize their TikTok marketing campaign. But if you’re a small business, you can also benefit from this agency. GrowMojo can deliver TikTok expertise while stimulating your business development process. This agency simply offers too much to ignore.

GrowMojo may offer a wide range of services, but it doesn’t take away from the expert TikTok marketing services. This agency will help you build your brand and gain targeted buyers on TikTok through customer-centric advertising campaigns. GrowMojo is an approved TikTok marketing agency. And businesses opt for it because this agency takes a holistic approach to ROI optimization. Their typical clients achieve an ROI of 400% on a $20,000 ad spend budget. This agency also understands TikTok well and why businesses need to take advantage of this platform. As a result, you can find many TikTok marketing resource guides.

Source: GrowMojo Co

4 Best TikTok Marketing Agencies in the EU

1.WeCreate

WeCreate

Hamburg, Germany

Our Score

4.4

AGENCY SNAPSHOT

Founded: –

Location: Hamburg, Germany and Vienna, Austria

Number of Employees: –

KEY SERVICES

TikTok marketing
TikTok influencers
TikTok community management
TikTok ads

NOTEWORTHY CLIENTS

Undisclosed

WHY CHOOSE THEM?

WeCreate is a simple and innovative solution for TikTok marketing and vertical video marketing. As one of the leading TikTok marketing agencies in Germany and Austria, I’d suggest this agency for small businesses and startups. You can find a vast network of TikTok influencers on WeCreate to engage Gen Z audiences, and WeCreate uses advanced data and tracking to take advantage of the best data.

Although this agency may not seem as established as the ones we’ve looked at, TikTok marketing isn’t as popular in Germany as it is in the United States. WeCreate binds together all the key services small businesses need for successful TikTok marketing. And if you’re marketing to Gen Z audiences, even better because WeCreate has various solutions and strategies for TikTok marketing aimed at this demographic. Data is also essential in this agency’s offerings, and WeCreate tracks vital data points to evaluate and refine your TikTok campaign.

Source: WeCreate

2.Pulse Advertising

Pulse Advertising

Hamburg, Germany

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2014

Location: Hamburg and Berlin, Germany, London, UK, Milan, Italy and New York, USA

Number of Employees: 107

KEY SERVICES

TikTok marketing
TikTok ads
TikTok challenges
Influencer marketing
Social media marketing
Social content
Content marketing
Social strategy
Social analytics

NOTEWORTHY CLIENTS

MAC
Jimanji
Mini Cooper

WHY CHOOSE THEM?

Pulse Advertising works best for mid-level and large enterprises heavily reliant on a social presence. This TikTok marketing agency has worked with a handful of world-class businesses and offers engagement services beyond TikTok marketing. And if we’re only considering TikTok marketing, Pulse Advertising will help your business produce and promote targeted ads and develop influencer partnerships.

For TikTok marketing services, Pulse Advertising’s core services are targeted TikTok ad campaigns and influencer marketing for TikTok. This agency has contributed to successful social content campaigns of many world-renowned brands and understands how to take an innovative and custom approach for every business. You can work with Pulse Advertising to conduct audience research, and create a well-rounded TikTok marketing strategy for ads while finding, securing, and managing top-tier influencers.

Source: Pulse advertising

3.Prappers

Prappers

Amsterdam, Netherlands

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2016

Location: Amsterdam, Netherlands, and New York, USA

Number of Employees: 11

KEY SERVICES

TikTok marketing
TikTok influencer marketing and management
TikTok content strategy
TikTok video production
TikTok media buying

NOTEWORTHY CLIENTS

Undisclosed

WHY CHOOSE THEM?

If you want a TikTok marketing agency focusing on nothing else but expert TikTok ad campaigns, this is the agency for you. Prappers develops TikTok marketing strategies, evaluates campaign analytics, creates content strategies aligned with your audience, and leverages influencers for your TikTok account.

Prappers is the real deal TikTok marketing agency, offering everything TikTok-related. This agency specializes in building, managing, and growing TikTok campaigns that succeed through producing and promoting targeted videos in various formats and developing content strategies to get the most out of your TikTok marketing efforts. Prappers is also a preferred TikTok partner, allowing this agency to provide media buying benefits. You buy media spaces for sponsored hashtags, boosted TikToks, in-feed videos, and more.

Source: Prappers

4.SocialPubli

SocialPubli

Madrid, Spain

Our Score

4.4

AGENCY SNAPSHOT

Founded: 2015

Location: Madrid, Spain

Number of Employees: 99

KEY SERVICES

TikTok marketing
TikTok influencer marketing and management
TikTok content strategy
TikTok influencer campaign
TikTok analytics

NOTEWORTHY CLIENTS

Yape
Coco-Cola
L’Oréal

WHY CHOOSE THEM?

SocialPubli has worked with major brands, making this TikTok marketing agency better for large or mid-sized businesses. This agency aims to help businesses find the top influencers, build and maintain influencer relationships and manage all aspects of influencer marketing campaigns. SocialPubli will also help you develop a TikTok marketing strategy, and leverage analytics and data to refine your influencer campaign.

Want an established TikTok marketing agency that’s developed TikTok influencer marketing campaigns for world-class brands? SocialPubli is what you need! SocialPubli understands how vital TikTok influencers are for marketing campaigns, and provides robust solutions for brands to benefit from this. You can either find influencers in their vast network yourself or work with SocialPubli to source the top influencers for your brand.

Source: SocialPubli

3 Best TikTok Marketing Agencies in the UK

1.House of Marketers

House of Marketers

London, UK

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2010

Location: London, UK

Number of Employees: 18

KEY SERVICES

TikTok marketing
TikTok ads
TikTok challenges
TikTok influencers
TikTok influencer campaigns
TikToke business profile content

NOTEWORTHY CLIENTS

Badoo
RedBull
Apple Music

WHY CHOOSE THEM?

The best TikTok influencers and TikTok ad campaigns are what the House of Marketers specializes in. And they must be darn good at what they do, as loads of famous brands have worked with this agency. Not only will the House of Marketers find and manage the top influencers for your brand, but they will also optimize your TikTok profile and develop end-to-end strategies.

The House of Marketers is a highly popular influencer marketing brand for TikTok ad campaigns. This agency was started by a former TikTok strategy and partnership manager with years of industry experience. With this agency, you can run organic ad campaigns that follow a six-step approach. Within this approach, this TikTok marketing agency will target your ideal buyers, develop ad content, leverage business analytics, develop customer acquisition funnels, create authentic ads and deploy objective-based campaigns.

Source: House of Marketers

2.Embryo

Embryo

Manchester, UK

Our Score

AGENCY SNAPSHOT

Founded: 2015

Location: Manchester, England, UK

Number of Employees: 68

KEY SERVICES

TikTok marketing
TikTok ads
TikTok SEO
TikTok influencer marketing
TikTok content strategy
TikTok content creation
TikTok analytics

NOTEWORTHY CLIENTS

BCB Group
The Insurance Octupus
Inn Collection Group

WHY CHOOSE THEM?

Embryo is an award-winning TikTok ad agency with a long track record of successful ad campaigns for mid-level and large brands. When it comes to the purpose, value, and benefits of TikTok, there’s little Embryo doesn’t know. This is the perfect TikTok marketing agency for successful TikTok ad campaigns through SEO, analytics, influencer marketing, and content strategies.

Embryo will handle all aspects of your brand relating to TikTok marketing. For engagement, you can use sponsored ads like GIFs, videos, posts, and live events. Embryo also has vast knowledge and experience of how TikTok’s algorithm works and what the majority of users want to see. You’ll also reach TikTok marketing success through influencer marketing campaigns, developing and growing niche communities, account scaling, creative consultation, and in-depth reporting.

Source: Embryo Agency

3.Socially Powerful

Socially Powerful

London, UK

Our Score

4.7

AGENCY SNAPSHOT

Founded: 2016

Location: London, UK, Los Angeles, California, USA, Beijing, China, and Dubai, UAE

Number of Employees: 47

KEY SERVICES

TikTok marketing
TikTok ads
TikTok SEO
TikTok analytics

NOTEWORTHY CLIENTS

Huawei
The Body Shop
Foreo

WHY CHOOSE THEM?

You should work with Socially Powerful because this is a TikTok marketing agency that guarantees results. Socially Powerful provides marketing solutions for almost every social channel you can name. However, this agency understands the differences between marketing on TikTok compared to other popular platforms like Instagram and Facebook.

Socially Powerful is a powerful TikTok marketing agency that leverages the inspiring, authentic, and creative offerings TikTok delivers to its users. From understanding TikTok’s trends to knowing the target demographic on this social platform, Socially Powerful has mastered the perfect approach to TikTok’s marketing success. This agency will help you produce and promote targeted content, find top TikTok influencers to make your content go viral, and develop a strategy to ensure your success.

Source: Socially Powerful

6 Best TikTok Marketing Agencies in Australia

1.We The People

We The People

South Melbourne, Australia

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2017

Location: Melbourne, Victoria, Australia

Number of Employees: 10

KEY SERVICES

TikTok marketing
Social media marketing
Content creation
Influencer marketing
Social listening
Influencer management

NOTEWORTHY CLIENTS

Adidas
TikTok
BankVic

WHY CHOOSE THEM?

This is one of the best TikTok marketing agencies in Australia. We The People is also a global TikTok partner. This agency specializes in expert TikTok marketing services, and nothing more. We The People have worked on TikTok marketing campaigns for top-level brands, like Adidas, while launching social development programs too. Regardless of the nature or size of your business, We The People can offer you TikTok marketing strategies that achieve results.

We The People is a global TikTok partner and is one of the most popular solutions for TikTok marketing agencies in Australia. This agency works with emerging brands to tell “scroll stop stories”, and props itself as a complete TikTok communications partner. We The People follow an integrated method to achieve TikTok marketing success encompassing three main elements, Culture, Media, and Business. Plus, validating their expertise and experience, We The People has worked with huge brands like Adidas and Victoria University.

Source: WeThePeople

2.FirstPage

FirstPage

Melbourne, Australia

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2013

Location: Melbourne, Victoria, Australia

Number of Employees: 201

KEY SERVICES

TikTok marketing
TikTok ads
TikeTok challenges
Social media marketing
Influencer marketing
Social content

NOTEWORTHY CLIENTS

McDonald’s
JAMES SAID
Microsoft

WHY CHOOSE THEM?

Opt for FirstPage if you’re an enterprise requiring high-level TikTok ad campaigns. This agency has received multiple awards and recognitions for its marketing expertise, and First Page also offers valuable social services beyond TikTok marketing. You can work with this agency to develop your social content, create a social strategy and run an influencer marketing campaign.

FirstPage has a vast understanding of leveraging TikTok for maximum traction and knows the most how to create effective TikTok ads to achieve this. Some of the TikTok ads FirstPage will help you produce and promote include in-feed ads, hashtag challenges, influencer ads, topview ads, and brand takeover ads. To start with this TikTok marketing agency, brands can request a free quote and work with a strategy tailored to their business. Plus, FirstPage also offers services like social content creation, social media marketing, and influencer marketing.

Source: FirstPage

3.Contevo

Contevo

Southbank, Australia

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2005

Location: Southbank in Melbourne, Victoria, Australia

Number of Employees: 9

KEY SERVICES

TikTok marketing
TikTok challenges
TikTok ads
TikTok ads dashboard
Campaign management
Custom audience targeting
Bidding strategies
Budget optimization

NOTEWORTHY CLIENTS

Homemakers Furniture
Spectur Ltd
Integrity Franchising

WHY CHOOSE THEM?

Contevo is an Australian agency that’s all about TikTok marketing services. If you need a bespoke and robust solution for a complete TikTok marketing campaign beyond ads, Contevo is the answer. This agency will define and optimize your budget, bid for TikTok ad space within your budget, research your targeted audience and deploy custom TikTok marketing strategies.

Contevo works with brands of all sizes to help them develop and deploy custom, bespoke TikTok marketing strategies. Working with Contevo guarantees you industry-leading TikTok campaigns, fixed monthly fees within your budget, and 24/7 access to an analytics dashboard. With this dashboard feature, brands can monitor their real-time performance and watch how Contevo is leading them to TikTok marketing success. This agency also offers custom TikTok influencer packages based on your goals and budget.

Source: Contevo

4.Living Online

Living Online

Subiaco, Western Australia

Our Score

4.7

AGENCY SNAPSHOT

Founded: 2009

Location: Subiaco in Perth, Western Australia

Number of Employees: 20

KEY SERVICES

TikTok marketing
Custom TikTok influencer package
Multi-channel approach
Hashtag challenge
In-feed videos
Branded AR content
Brand takeover

NOTEWORTHY CLIENTS

Gino’s Panel and Paint
The Pizza Lounge
Unios

WHY CHOOSE THEM?

If you’re a small or mid-level business that targets Millennial and Gen Z TikTok audiences, Living Online has worked with brands like yours. This agency helps companies develop and deploy product launches, sales marketing strategies, or web traffic optimization through TikTok marketing. Living Online uses branded sponsored content, custom influencer packages, and various TikTok ad formats for their TikTok campaigns.

Living Online is an award-worthy TikTok marketing agency with a lot of experience behind its name. To ensure you achieve your TikTok marketing goals, this agency provides solutions like hashtag challenges, branded content, multi-channel strategies, and in-feed TikTok videos. Adding to Living Online’s value is satisfaction-driven customer service that is always ready to help. And this agency will do all the heavy lifting themselves. Living Online doesn’t work with long-term contracts to lock you in either.

Source: Living Online

5.Kook

Kook

Mooloolaba, Australia

Our Score

4.4

AGENCY SNAPSHOT

Founded: 1999

Location: Mooloolaba in Maroochydore, Queensland, Australia

Number of Employees: 22

KEY SERVICES

TikTok marketing
TikTok ads
TikTok challenges
Social media marketing
Social content
Content strategy

NOTEWORTHY CLIENTS

AFD Plant Hire
Drains Kleen
GoTransit

WHY CHOOSE THEM?

Kook is an all-around social media marketing agency, and also, a TikTok marketing expert. This agency aims to convert today’s youth into tomorrow’s customers, and Kook provides the perfect range of services to accomplish this. Brands don’t have to develop TikTok videos themselves or understand what TikTok audiences want – Kook has this covered.

Kook provides various solutions for results-driven TikTok marketing like audience targeting to help you understand who you’re trying to reach, TikTok campaign goal setting, and branded messaging to perfect your CTAs. This agency understands which type of videos work for which objectives and what audiences you’re trying to capture. Kook is an excellent choice for businesses needing more robust social media solutions, as this agency provides services for Instagram, Twitter, and Facebook ads too.

Source: Kook

6.Nimbull

Nimbull

The Rocks, Australia

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2012

Location: The Rocks, New South Whales, Australia

Number of Employees: 2 – 10

KEY SERVICES

TikTok marketing
TikTok ads
Social media marketing
Social content
Content strategy
Influencer marketing

NOTEWORTHY CLIENTS

Marston Living
Nordic Fusion
Go Pest

WHY CHOOSE THEM?

Nimbull is best for small and mid-level brands wanting to leverage short TikTok videos for maximum growth. This agency primarily focuses on solutions for custom, well-developed, and researched TikTok ads aimed at your target buyers. Nimbull works best for companies considering promoting content on more social channels to boost their overall marketing reach.

Specializing in TikTok ad campaigns, Nimbull is the best choice for brands wanting to launch a TikTok ad campaign without the know-how. This agency will help you generate quality leads through targeted TikTok video ads, and hashtag challenges. Nimbull also ensures all their TikTok ad campaigns are mobile-optimized as they understand the large percentage of mobile users on TikTok. However, as this agency also provides solutions for various other social channels, Nimbull is best for brands looking for TikTok ad campaign support, as well as multi-channel ad campaign services.

Source: Nimbull

What You Need to Know About Paid TikTok Advertising

TikTok arrived on the scene when social media marketing was already very well established, and a lot of the kinks had already been worked out.

This means TikTok has been able to build effective paid adverting into its platform from the beginning.

So, what makes TikTok ads so effective?

Let’s take a quick look at the benefits of TikTok ads:

Benefits of TikTok Ads

Massive Reach: TikTok reaches a global audience, with users in over 150 countries, and ads can also be placed on their other news feed apps, which broadens the demographic range you can reach.
High Engagement: TikTok has some of the highest engagement rates (6.72% in 2022) when compared to other social media platforms. In-feed ads appear like any other content, and TikTok ads include elements designed to boost engagement, like being able to click anywhere on the screen to follow a CTA. Branded Effects and Hashtag challenges are uniquely interactive and engaging, encouraging users to create content for you.
Advanced targeting options: TikTok offers in-depth targeting options based on age, gender, location, interests, device type, and more. You can create custom audiences and lookalike audiences to reach new, similar audiences. Audience segments, based on behavior tracking data, can be defined for precise re-targeting ads too.
Precise Ad Performance Tracking: TikTok provides accurate data to track and measure the performance of your ads on TikTok, as well as viewer behavior off the app, using TikTok Pixel and Events API, their web attribution solutions.
A Variety of Ad Types: TikTok offers several different ad types, so you can choose the type best suited to your needs in terms of your goals, as well as the type of content you can create. You can also boost other creators’ content, which lets you make the most of user-generated content (UGC) and influencer content.

TikTok offers a high level of control in terms of audience targeting, performance tracking, and the variety of ad types available, for TikTok itself as well as its other news feed apps:

Breakdown: Types of TikTok Ads

Types of TikTok Ads on TikTok Itself

In-feed Video Ads: Full-screen 5 to 60-second video ads that appear in the users ‘Four You’ feed alongside organic content.
Top View Ads: Full-screen 5 to 60-second video ads that appear at the very top of the ‘For You’ feed, with no competing content.
Brand Takeover: Full-screen ads that appear as the first thing (targeted) users see when they open the app, taking over the whole screen for a few seconds and then becoming an in-feed video ad.
Spark Ads: Boost your own content or, with their authorization, sponsor someone else’s content, such as organic UGC or paid influencer collaborations.
Branded Hashtag Challenges: These appear as a banner on TikTok’s Discover page and as in-feed video ads that direct users to a dedicated page/hub for the challenge, where challenge participation videos are aggregated into one feed.
Branded Effects: Shareable custom branded stickers, filters, and effects that users can add to their own content and their hashtag challenge participation videos.

Types of TikTok Ads on TikTok’s Other News Feed Apps

Image Ads: Still image ads that appear within videos on TikTok’s news feed apps.
Carousel Ads: Up to 10 images that appear as an in-feed carousel on TikTok’s news feed apps.
Pangle Ads: A variety of ad types that run as placements on 3rd party apps that can then be monetized by the publisher/developer.

TikTok’s news feed apps include:

BaBe News & Content (mainly Indonesia)
BuzzVideo Video Sharing (news feed, video aggregator, international)
TopBuzz (news, events, and entertainment, in a variety of formats, international)
Pangle (TikTok’s ad network for 3rd party app ads and app monetization, only in specific countries)

As you can see, TikTok advertising is quite different from advertising on other social media platforms like Instagram, Facebook, or YouTube.

Creating and managing campaigns using TikTok’s Ads Manager works well for simple self-service campaigns.

However, to get the most out of TikTok advertising, you need a good TikTok marketing strategy, great creative content, and the expertise to effectively adjust and optimize your campaigns over time.

That is where a TikTok marketing agency comes in, and it is well worth the investment!

Conclusion

TikTok marketing is an excellent way for businesses of all kinds to tap into the trendiest social media platform. Many businesses don’t understand the TikTok marketing environment and what makes successful TikTok marketing campaigns. But with the help of expert TikTok marketing agencies, you can leverage services to help you break into TikTok marketing and reach a wider audience.

There are many TikTok marketing agencies out there. And to choose the best one, think about your business goals and what you’d like to achieve from TikTok marketing. With this in mind, you can pick the best TikTok marketing agency and elevate your brand.

Frequently Asked Questions

What are the best TikTok marketing agencies in the US?

The best TikTok marketing agencies in the US include Acceleration Partners, Ubiquitous, The Influencer Marketing Factory, Tuff, True North Social, Taktical Digital, ClicksTalent and Outsmart Labs. More of the top TikTok marketing agencies in the US are Ignite Social Media, GrowMojo Co. and MuteSix. Read this article to find out what key TikTok marketing services these agencies offer and how they can help your brand.

What are the best TikTok marketing agencies in the UK?

For TikTok marketing agencies in the UK, a few of the best include House of Marketers, Socially Powerful and Embryo. You can find essential Tiktok marketing services from these agencies, for influencer campaigns on TikTok, content creation and TikTok ads. Read our article for what these agencies offer and more of the top TikTok marketing agencies worldwide.

What are the best TikTok marketing agencies in Australia?

The best TikTok marketing agencies in Australia include We The People, Living Online, Merge Marketing and Nimbull. These agencies provide a varying range of services to help brands of all sizes and sectors leverage TikTok marketing. Read this full article for of the best TikTok agencies in Australia and what they offer.

How to Choose the Right Top TikTok Marketing Agency?

To choose the best TikTok ad agency for your needs, consider:
1. Their understanding of TikTok. TikTok works differently to other social media platforms and understanding it's unique challenges and opportunities is essential.
2. The TikTok marketing services they offer and how well those services suit your objectives
3. Portfolio and case studies : A good track record and verifiable case studies to demonstrate their experience and expertise in TikTok marketing, specifically.
4. Who they work with already. Some agencies specialize in working with huge global brands, while others have tailored services for small businesses. Chose an agency that understands your needs and budget constraints.
Read the full review to learn more about the top TikTok marketing agencies and how to choose the best one for your business.

References

NoGood: 10 TikTok Stats You Need To Know In 2022

TikTok for Business: Igniting Awareness and Engagement for Nike Football’s Newest Product Launch

Wallaroo Media: TikTok Statistics – Updated April 2024

Statista: Distribution of TikTok Users Worldwide as of 2024, by Age and Gender

The post TikTok Marketing Agencies: The Best 26 in US, UK, Australia, Europe in 2024 [Updated] appeared first on P2P marketing.

Brand Reputation: Importance, Examples & How to Improve It [2024 Guide]

Liza Shuttleworth — Tue, 21 Dec 2021 08:00:50 +0000

Building and maintaining a good brand reputation is critical for success in an increasingly online world.

With the internet and social media, in particular, consumers, stakeholders, potential employees, and the general public have access to a vast amount of information about every brand. From online reviews and ratings, social media posts, and influencer reviews, to viral PR nightmares.

The internet has opened brands up for intense and detailed public scrutiny, and brands need to be prepared and equipped to build a good reputation and to protect and manage it effectively.

So, how do you do that, exactly? How do you build a great brand reputation? And how do you measure, monitor, and manage it?

In this guide, we’re covering everything you need to know about brand reputation!

What it is, why it’s important, the advantages of good brand reputation, and examples of good and bad brand reputation.

We then cover how to measure your brand reputation, and how to build and manage a good reputation!

Let’s dive right in!

4 Top Reputation Management Tools

Monitoring and managing your reputation online is no small undertaking. Luckily, there are some great tools developed specifically to help you do it!

Here are the top reputation management tools to consider:

Top Reputation Management Tools	Key Features	Pricing	Our P2P Rating
Zoho Social	Social Media Monitoring Live-stream Updates Custom Social Listening Dashboard Responses on all channels from one place Social Publishing & Scheduling Analytics & Reporting Social Content Tools Canva Integration Facebook Lead Ads LinkedIn Lead Ads Mobile App zShare Browser Extension	Free Trial: 15 Days Standard: $10/month* Professional: $25/month* Premium: $37.50/month* * Billed anually. Monthly plans are available.	4.5/5 View Website
Brandmentions	Brand Monitoring Reputation Management Competitor Spying Media Monitoring Business Intelligence Services for Resellers & Agencies	Free Trial: 7 Days Enterprise/ Agency: $ 499/m for Unlimited Projects, 150 Keywords. 150K Historical Mentions Company: $299/m for 10 Projects, 50 Keywords, 50K Historical Mentions Growing Business: $99/m for 3 Projects,15 Keywords, 10K Historical Mentions	4.5/5 View Website
Brand24	Mentions Feed (realtime updates) Discussion Volume Monitoring Mention Analytics Influence Scoring Sentiment Analysis Customizable Alerts Data Exporting Filtering	Free Trial: 14 Days Individual: $39/m for 3 keywords, 2K mentions pm, 1 user, updates every 12 hrs Individual: $99/m, for 7 keywords, 5k mentions pm, unlimited users, update every hour Pro: $149/m, for 12 keywords, 25k mentions pm, unlimited users, realtime updates Enterprise: $249/m, for 25 keywords, 100k mentions pm, unlimited users, realtime updates	4/5 View Website
PromoRepublic	Social Media Marketing Review Management Digital Asset Management Local SEO Intelligence Engine - Monitoring and Analytics Distributed Marketing	Free Forever Premium: $9.99 p/m	4.5/5 View Website

What is Brand Reputation?

In simple terms, brand reputation refers to how a brand is perceived by the public, customers, competitors, and stakeholders.

Your brand reputation is the sum of all associations with your brand and comes from how people perceive it, how they interact with it, and what their experiences are.

The quality of your products and services, customer support, marketing, and public relations, and how you treat your employees all impact your overall brand reputation.

Good brand reputation signifies that your brand is perceived as credible, trustworthy, and desirable. Your customers feel good about interacting with you and generally feel positive about being associated with you.

A brand’s reputation is an intangible asset that is critical for success and closely linked to the brand’s value.

Take a look at this video by London Business Forum on why brand reputation is so important for brands (more on that later too!):

In the past, brand reputation was largely linked to the quality of the goods or services provided, and customer satisfaction in terms of service and support.

A brand’s reputation was based on what the public saw of the company through their interactions with it, word of mouth, and the information supplied to the public by the brand itself. As such, it was fairly easy to manage with good public relations and advertising.

However, the internet and social media have changed the game entirely. People now have access to a wealth of information about every brand at their fingertips. From online reviews and social media to company profiles and information on stakeholders and employees.

In this digital age, every aspect of your brand is open to scrutiny and every impression of your brand can be spread far and wide in seconds.

Managing your brand’s reputation and building and maintaining a good brand reputation are critical. It may seem like an impossibly huge task, but with the right strategy and tools, it is much simpler than it seems!

Summary: What is Brand Reputation?

Brand reputation refers to how a brand is perceived by the public, customers, competitors, and stakeholders.
Your brand reputation is the sum of all associations with your brand.
The quality of your products and services, customer support, marketing, and public relations, and how you treat your employees all impact your overall brand reputation.

The Importance of Brand Reputation

Good brand reputation touches on every aspect of your business and offers many advantages:

1. Improved Trust and Credibility

Good brand reputation goes hand in hand with trust and credibility. Brands that have a good reputation and are generally perceived in a positive light are also more likely to be given the benefit of the doubt or forgiven for any mishaps (provided they’re handled well, of course!).

Trust is a key factor, and influences how much people purchase, their loyalty, and whether or not they will advocate for a brand.

Brands that are trusted and seen as credible are not only more profitable, they’re also more resilient. In times of crisis or economic hardship, customers will always choose to support brands they trust and feel they can rely on.

Image Source: Edelman 2021 Trust Barometer Report

2. Greater Customer Loyalty

Brands with a good reputation enjoy greater customer loyalty. Customers that feel positive about your brand are customers that will buy and buy again.

Customer retention and loyalty are closely linked to profitability. It always costs more to acquire a new customer than it does to retain one. A good reputation is essential to retention and loyalty.

3. Brand Advocacy

Satisfied customers are hugely valuable as brand ambassadors. They will advocate for you through word of mouth, both in-person and online, generating sales and polishing your image in the process.

That said, if you have a bad reputation and people are not happy to be associated with you, they will not advocate for you – no matter how great your products and our customer service are!

4. Higher Sales Revenue

A good brand reputation results in higher sales and profits for many reasons. Improved trust, customer retention, brand advocacy all lead to more sales.

A good reputation also allows you to charge a premium for your products and services without deterring customers who see your brand as valuable and desirable.

5. Attracting Top Talent and Improved Employee Retention

Desirable brands are desirable to employees as well as the public. Brands with a good reputation have higher employee retention rates and attract better talent.

When employees are proud to be associated with your brand, they tend to have higher job satisfaction and will stay with you longer.

When you’re hiring, candidates will research your brand and are less likely to choose brands with a bad reputation. No one wants to be associated with an undesirable brand, least of all employees.

On the other hand, if you’re offering a competitive package and you have a good reputation, you’re much more likely to land the best talent!

6. A Competitive Edge

A good brand reputation is closely linked to high market value. It gives your brand a competitive edge when competing with other brands in your niche.

Brands with a good reputation are more desirable to investors, customers, and potential employees. This makes them more profitable and more resilient. It also gives them the huge advantage of access to great talent and high caliber skills.

Image Source: Cutting Edge PR

Summary: Benefits of Good Brand Reputation

Improved Trust and Credibility
Greater Customer Loyalty
Brand Advocacy
Higher Sales Revenue
Attracting Top Talent and Improved Employee Retention
A Competitive Edge

4 Examples of Good and Bad Brand Reputations

Building a good reputation for your brand takes time. In addition to having a solid foundation of good practices and policies, you need to be genuine and consistently manage your brand’s reputation.

No brand is flawless and there will inevitably be mishaps, big and small, along the way. It is how you handle those missteps, how you react, and how you do better going forwards that will make or break your reputation in the long run.

In the age of social media and viral content, any mishap or poorly thought-out advert can reach millions of people in a very short time.

Let’s take a look at some examples of good and bad brand reputations:

Two Examples of Bad Brand Reputation

1. Dove

Dove, a brand owned by Unilever, went viral in 2017 after it aired an advert for bodywash that featured a black woman who turned into a white woman in the advert. Given that the advert was for soap, the implication was that Dove could ‘wash away her blackness’.

To say the advert was problematic is an understatement. The backlash soon went viral on social media, and there were more than 30 000 negative posts about the advert in less than a week. The hashtags associated with the posts included #doveisracist and #boycottdove.

This kind of incident can have a massive impact on a brand’s reputation and expose the brand in a negative light to huge numbers of people.

However, these kinds of viral incidents tend to blow over pretty quickly and within a week or two, the buzz has died down again. Most brands will recover quickly, provided they handle it well, course correct, and avoid any further incidents.

Brand reputations sustain the most damage when smaller issues go unaddressed and chip away at their image, eroding their reputation. These brands then develop a stigma and a bad reputation that can be very difficult to recover from.

2. Shein

A brand that has a consistently bad reputation is Shein, the Chinese fast-fashion giant. They’re universally known for extremely poor quality, inconsistent sizing, stealing other brands’ designs, slow shipping, and non-existent after-sales service.

A search for ‘Shein reviews’ yields pages and pages of scathing, one-star reviews, and videos and images of cheap, ill-fitting items.

However, despite their bad reputation, they have grown to be the biggest online-only fast fashion brand. They have done this with a combination of clever marketing and extremely low prices.

They also add new styles daily and they market aggressively on social media, targeting a young and undiscerning audience preoccupied with overconsumption and keeping up with fast fashion trends.

As far as bad brand reputations go, Shein is a clear example of how reviews and social media can showcase the worst of a brand. That kind of reputation would be difficult to change and would take years of work to repair.

If they were in any other niche, their reputation would have killed them before they could even implement any improvements.

Two Examples of Good Brand Reputation

1. Lego

Lego has an excellent brand reputation. They have long been one of the most well-loved brands, adored by children and adults alike.

Aside from providing a high-quality product and great customer service, Lego is associated with family, community and innovative, creative and educational play.

They keep up with changing values and trends, including initiatives to be more inclusive and more sustainable. Lego is consistently seen as a high-value brand, with good ethics and progressive social values.

Over the years, Lego has built a massive following and firmly established itself as a trusted and desirable brand. Their products are seen as valuable and desirable enough that they can charge high prices and still dominate the market.

2. Patagonia

Patagonia, an American clothing brand, has built a great brand reputation over the years. They’re known to make high-quality goods and offer excellent after-sales service.

However, their focus on social responsibility, corporate culture, and environmental sustainability are what set them apart and give them such a good reputation.

In recent years, issues around climate change, social responsibility, the overconsumption of resources and commodities, and exploitative, unethical labor practices have changed the way brands are viewed by consumers.

As a brand that Patagonia has long been outspoken about social and environmental issues. Their values and ethics reflect those of their customers, their employees, and their stakeholders. As such, they are seen as a trusted brand, that really cares.

Consistency and authenticity are essential for building a good brand reputation!

How to Measure Brand Reputation

Measuring brand reputation is the key to monitoring and managing it effectively. To build a good brand reputation, you need to know if you’re being perceived positively or negatively, and why.

There are many metrics you can use to measure your brand reputation in a way that is meaningful and will help you adjust and fine-tune your brand to build a good reputation.

These will vary depending on factors like how well established your brand is, your location, and the nature of your business.

When selecting the metrics to use to measure brand reputation, consider which metrics will best inform your understanding of the following:

How well-known is your brand online? Do you have a strong following on social media, and does information on your brand come up readily in search results?
Are people talking about you? What are they saying and where are they saying it?
What type of content comes up when someone searches your brand online? Is that content beneficial, neutral, or harmful to your brand?
What is the underlying sentiment behind the perception of your brand? Do your customers and potential customers view their interactions with you in a positive, neutral, or negative light?
How does your brand reputation compare to your closest competitors? What are they excelling at and how can you improve your brand with that in mind?

Answering these questions will give you a baseline – an idea of where you stand, and what you need to understand better to strengthen your brand reputation.

Brand reputation is complex and the culmination of many factors. Measuring brand reputation is an ongoing process, which needs to be built into the processes you use to track your marketing and overall business strategies.

Let’s take a look at some of the metrics you can use:

Measuring Brand Reputation – Metrics to Use

The objective of measuring brand reputation, on an ongoing basis, is to keep your finger on the pulse. To understand how your brand is perceived, what influences that, and where you need to intervene.

Monitoring and actively listening to what people say about you, and when and why they say it, allows you to:

Address any issues that arise quickly and appropriately: Knowing that there is an issue before it goes viral, and understanding the reason behind the sentiment is the key to effectively addressing the issue at hand.
Understand where your strengths are: Knowing which aspects of your brand are perceived favorably allows you to strengthen and maintain those areas, and which direction to choose when course correction is needed.

Here are some useful indicators and metrics for measuring brand reputation:

Sentiment analysis
Social mentions
Customer satisfaction
Local search ranking
Google page ranking
Number of repeat website visitors
Online reviews and ratings (quality and quantity)
Social media reach and engagement
Share of voice
Subscriptions and bookmarks
Conversion metrics

Analyzing these areas of your business will give you valuable insight into how strong your brand reputation is.

Sentiment Analysis is one of the most useful metrics to use, as it gives you a clear snapshot of how you’re perceived by your audience overall.

These metrics can be tracked to see how different interventions impact your brand and your overall brand reputation.

Summary: Metrics Used to Measure Brand Reputation

Sentiment analysis
Social mentions
Customer satisfaction
Local search ranking
Google page ranking
Number of repeat website visitors
Online reviews and ratings (quality and quantity)
Social media reach and engagement
Share of voice
Subscriptions and bookmarks
Conversion metrics

7 Steps to Build a Good Brand Reputation

1. Monitor and be Proactive

Take a proactive approach, and respond quickly and appropriately to any missteps. If brands are quick to intervene and offer appropriate solutions, they can avoid a small misstep becoming a major PR headache.

Responding to critical reviews, comments, and social media posts quickly will not only solve the problem in question, but it will also demonstrate to your audience that you’re genuinely committed to hearing their concerns and making changes.

You can do this with the help of media monitoring tools like Brand24.

Brand24 will notify you when mentions of your predefined keyword appear online. The analytics section will help you determine the severity of the situation.

Here is a perfect example of how efficiently the Reputation Score works in the context of what’s happening around a brand. On the graph, you can see clearly how the situation with Kanye West influenced the reputation of Adidas.

Source:Brand24

2. Manage Expectations and Be Unambiguous

Under-promise and over-deliver, always. Customer satisfaction is everything when every customer can reach thousands of people with a single angry tweet or negative review.

Set realistic expectations and be as clear as possible about every aspect of your business that can potentially disappoint or frustrate your customer.

Things like delivery times and returns processes should be as specific and clear as possible to avoid any confusion and frustration.

When your customers know exactly what to expect and they get it, they’re satisfied. When they get more than they were expecting, they’re delighted!

3. Be Authentic and Consistent

Authenticity is hugely important for your brand reputation. When you’re authentic, the way you portray yourself and the way you behave are aligned, which makes you more trustworthy and reliable. For brands, this is critical.

Make sure that your brand values translate into your operational practices and that everything you do lines up with how you present yourself to the public.

Your brand is constantly being evaluated and judged online. Discrepancies between what you say and what you do will be noticed, and they will be pointed out.

Consistency is also key – your reputation is made by the small things you do consistently, rather than the big things you do occasionally.

Thankfully, this works both ways and your reputation will survive the occasional crisis, as long as you have a good, consistent track record.

4. Keep Your Promises and Follow Through

To build a good brand reputation, you need to deliver on your promises. Nothing will tarnish your image quicker than misleading your customers or failing to deliver on your promises.

Provide great customer service, before and after-sales. Be quick, honest, and efficient. And follow through. The importance of following through cannot be stressed enough!

Set up systems that let you keep track of customer support and make sure that there is continuity for every query and that the customer is kept in the loop.

Even if it takes days to resolve a problem, letting them know that you’re working on it goes a long way to reducing any frustration.

It is critical that your marketing messaging, product claims and service delivery promises are truthful and realistic. According to Digimind, 80% of reputation damage risks come from a mismatch between the buzz and the reality.

5. Actively Collect Customer Feedback and Reviews

Asking your customers for honest feedback is one of the best ways to find out exactly what your audience likes and dislikes about your brand.

The real-world feedback and information you gather from reviews and customer feedback provide incredibly valuable insights into how your brand is perceived and why. These insights show you what you need to fix or change, and what you need to do more of.

Brands that actively solicit feedback and gather reviews also benefit from improved customer experience and satisfaction because customers feel valued and heard when you ask them for their opinions, especially if you take action and improve things based on what they had to say!

Depending on your brand and the type of business you have, you can use various social proof apps and software to gather feedback from your customers. These solutions can provide you with everything from simple surveys to a detailed analysis of your NPS and customer satisfaction scores.

6. Demonstrate a Commitment to Sustainability and Social Responsibility

The vast amount of information about every brand that is available online gives consumers the ability to be more discerning about the brands they choose.

Commitments to social responsibility and environmental sustainability have become important factors in how brands are perceived, and it is essential brands are transparent and make their position on these issues known.

7. Use the Right Tools to Manage Your Brand Reputation Online

As you have seen, managing your brand reputation is an ongoing, complicated, and time-consuming endeavor. Thankfully, there are tools you can use that will streamline and simplify the process for you!

Brand reputation management tools can help you manage every aspect of your brand’s online presence. From tracking brand mentions, reviews, and visual user-generated content, and the sentiment behind them, to tracking and analyzing metrics like your NPS/customer satisfaction scores.

These tools can provide detailed, actionable insights and can be customized to meet your unique brand requirements.

Using tools to monitor and manage your online reputation is the best way to keep your finger on the pulse, and keep driving your brand’s reputation in the right direction.

Summary: 7 Steps to Build a Good Brand Reputation

1. Monitor and be Proactive

2. Manage Expectations and Be Unambiguous

3. Be Authentic and Consistent

4. Keep Your Promises and Follow Through

5. Actively Collect Customer Feedback and Reviews

6. Demonstrate a Commitment to Sustainability and Social Responsibility

7. Use the Right Tools to Manage Your Brand Reputation Online

Final Thoughts

Consistently monitoring and managing your brand’s reputation online is critical for success.

Brands with a good reputation are more valuable, more profitable, and more resilient. They also attract top talent and have higher employee retention rates.

All in all, building a good brand reputation is essential and gives your brand the competitive edge needed to succeed!

Frequently Asked Questions

What is brand reputation?

Brand reputation refers to how a brand is perceived by the public, customers, competitors, and stakeholders.
It is the sum of all associations with your brand and comes from how people perceive it, how they interact with it, and what their experiences are using a brand's products or services. Check the full guide for more on what brand reputation is.

What does good brand reputation mean?

Good brand reputation signifies that a brand is perceived as credible, trustworthy, and desirable. It's customers feel good about interacting with it and feel positive about being associated with it. A brand’s good reputation is an intangible asset that is critical for success and closely linked to the brand’s value. Check the full guide for more on good brand reputation and the importance of building it.

What are the advantages of a good brand reputation?

A good brand reputation is critical for success and offers many advantages:
- Improved Trust and Credibility
- Higher Customer Loyalty
- Greater Brand Advocacy
- Higher Sales Revenue
- Attracting Top Talent and Improved Employee Retention
- A Competitive Edge and Higher Market Value
Check the full guide for more detailed info on each of these benefits of having a good brand reputation.

References

Edelman: Trust, The New Brand Equity

GWI: Brand Reputation: Why Measurement Matters

Harvard Business Review: Reputation and Its Risks

Huffpost: 5 Tips to Avoid Setting the Internet on Fire

MDPI: Journal – Sustainability: The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions (PDF)

Determ: How Dove’s Reputation Crisis Unravelled on Social Media

RepTrak: Global RepTrak 2021 Report

Reputation X: 2021 Online Reputation Management Statistics

Review Trackers: How to Measure Reputation and Track Reputation Metrics

Statista: Online Reviews – Statistics & Facts

Status Labs: 77 Online Reputation Statistics for 2021

The post Brand Reputation: Importance, Examples & How to Improve It [2024 Guide] appeared first on P2P marketing.

14 Best Video Marketing Software +3 Hacks for Engagement [Full Review]

Liza Shuttleworth — Tue, 27 Jul 2021 05:56:00 +0000

In this article, we will talk about how you can choose the right video marketing software for your business that helps create killer videos for your marketing campaigns.

We will see how you can use these software to improve your marketing game and outshine your competition.

These software have helped brands like Microsoft, CNN, P&G, and IBM grow their business significantly, and maintain their leadership in the industry.

Let’s dive right in and see what are the top 14 video marketing software in 2024.

The Importance of Video in Marketing

Videos are undoubtedly the best medium for communicating with an audience that is overloaded with information and has a short attention span. Videos cut through the internet clutter better and deliver a lasting impact on the viewers.

This is exactly why more than 93% of online marketers use videos in their campaigns, and around 87% of them report the best ROI through video content.

These stats were a bit different pre-COVID but ever since the pandemic hit, video marketing has taken the front seat in almost all digital marketing campaigns over the internet.

There is a significant increase in the viewership from the audience, which means that this channel of marketing is very lucrative right now and fairly easy to exploit.

Getting into video marketing is straightforward; you need to build a solid video strategy, put it into action via video marketing software, and wait for the results to come in.

How to Evaluate Video Marketing Software

Here are some questions you may ask to evaluate how good or bad a platform is for your specific business. Once you have the answers, you will be in a much better position to decide which one works best for you.

Does the software provide templates to kick start your video campaigns?

Starting your video campaigns from scratch can be hard unless you get a software that has pre-built storyboard templates. If you are already into video marketing and know the basics, these templates might not be as helpful. But as a beginner, having these on your side will definitely help.

Does the platform provide enough performance metrics?

When you are using your video campaigns for specific marketing goals, it is not enough to just roll them out and wait for the results to come in. You need to monitor and track every performance point to see how well they are doing. Make sure there is enough performance and ROI tracking so that you can optimize your video campaigns for the best results.

Can you edit and create videos with it?

Since you will need to regularly create and edit videos, it will be of great help if you could do it within your video marketing software. Almost all video marketing software provide these tools but double-check just to be sure.

What social platforms does it cover?

Social media platforms keep evolving every day and new ones keep getting added to the list. TikTok was one recent example. Make sure that the software you use covers all major platforms and also gets regular updates to keep up with the changes.

Does it help with content planning?

Planning your content in advance is of great help especially when you need to create and post in bulk. A clear plan keeps you organized and on schedule. Try to find a platform that lets you plan and schedule your videos in advance so that you are able to follow your content strategy strictly.

14 Best Video Marketing Software

InVideo

InVideo is an online video creation and marketing tool used by almost all types of businesses. It allows you to create customized, branded videos and share them across major social media platforms as well as your personal websites.

You can choose from 5000+ premade templates and start creating videos right away. Besides, you get access to lots of stock images and footage with the video creation software.

InVideo also provides reports on social media metrics such as reach, impressions, views, etc. and lets you create multilingual videos with its text-to-speech functionality. There are all major features a video editing software provides and you can create all sorts of videos with a fifteen-minute duration limit.

Main Features

Video Creation & Editing
Animations & Transitions
Engagement Tracking
Multi-Language Support
Video Templates
Stock Images & Footage
Multimedia Support
Collaboration Tools

Pros

The tool is available online which means you don’t necessarily need to download it.
You can trim videos as you upload, saving a lot of time.
The ready-made video templates are a great help for beginners.
The stock footage collection is vast.

Cons

The software lags on weaker systems.
Voice-over synchronization can be a hassle.

Pricing

Free Version – Unlimited
Business – $15/month
Unlimited $30/month

Capterra Score 4.8/5 (263 reviews)

G2 Score 4.8/5 (116 reviews)

Website https://invideo.io/

Animoto

Animoto provides powerful features that make video editing super easy for both personal and professional use. The video editor is available online and does not require a lot of previous experience with video editing.

With Animoto, you get access to over 1 million stock photos and video clips, along with a library of thousands of licensed tracks. You can easily drag and drop your own files and get started in no time.

You get a head start on your videos with templates that are designed keeping all social media best practices in mind. Each template can be fully customized with intuitive colors, fonts, and other design elements.

Main Features

Video Creation & Editing
Social Media Integration
Stock Library
Music Library
Video Templates
Custom Logo & Watermark
Custom Fonts
Multiple Aspect Ratios

Pros

Great for both personal and professional projects.
Templates can be easily customized.
The video editor is available online.
Three different aspect ratios allow for videos to be customized for different platforms.

Cons

The editor isn’t very convenient to use.
Can be time-consuming if you don’t have already edited material to upload.

Pricing

Free Version – Unlimited
Professional – $15/month
Professional Plus $39/month

Capterra Score 4.3/5 (148 reviews)

G2 Score 4.4/5 (75 reviews)

Website https://animoto.com/

VideoScribe

VideoScribe is a quick and inexpensive tool for creating whiteboard animations and explainer videos. Such videos can be of great help for your business as you can improve your communication, educate your customers about your products, and communicate your message better.

You can quickly create animated videos with voiceovers, music, or other custom audio. There is a vast media library that includes images, cartoons, music, and a lot more that you can use to create your videos.

All you need to do to get started is select from a template and add or remove objects via simple drag and drop functionality. Once you’re done, you can export your video or share it directly on social media.

Main Features

Video Creation & Editing
Whiteboard Animations
Media Library
Drag & Drop Functionality
Social Media Integration
Video Templates
Voiceovers & Music
Text Overlay

Pros

The interface design is functional and it naturally guides you through the process.
The software is exceptionally easy to learn.
You can export in multiple formats. SVG exports are of great help.
The image library contains lots of high quality and colorful visuals.

Cons

You can not animate more than one item on the screen at the same time.
You can not use high-quality WAV audio files for your videos.

Pricing

Free Trial – 7 Days
Pro Version – $8/month

Capterra Score 4.2/5 (34 reviews)

G2 Score 4/5 (44 reviews)

Website https://www.videoscribe.co/

Animaker

Animaker allows businesses to create fully animated 2D videos with a simple drag and drop interface. It is designed as a platform for beginners and non-designers with zero design experience to create fully animated live-action videos.

You can create, edit, animate, and share full-length videos or gifs. There are tonnes of professionally made templates you can choose from and get started in no time. Plus, the software runs on an HTML5 engine which means that it gives an optimal performance on browsers.

Animaker allows teams to collaborate on videos and create, edit, and animate together. The collaborative environment is great and helps create great videos easily.

Main Features

Video Creation & Editing
GIFs & Short Videos
2D Animations
Media Library
Video Templates
Collaboration Tools
Video Subtitles
Voiceovers & Music

Pros

Making animations is made easy and does not require any previous experience.
The media library is extensive and includes a variety of characters, objects, images, and music.
You can create characters, add facial expressions, and lip-sync audio.
Teams can easily collaborate on videos.

Cons

The software starts lagging if the video gets too loaded.
Not recommended for weaker internet connections.

Pricing

Free Version – Unlimited
Basic – $10/month
Starter – $19/month
Pro – $49/month
Enterprise – Custom Pricing

Capterra Score 3.9/5 (84 reviews)

G2 Score 4.3/5 (59 reviews)

Website https://www.animaker.com/

Vimeo

Vimeo is an online video streaming website that allows businesses to upload and promote videos with a high degree of customization. It provides simple tools for professionals to create, manage, and share high-quality videos.

You can promote your business with the video marketing tools Vimeo provides and create a subscription streaming service for your videos. Everything can be hosted in one central and secure location where teams can come together and collaborate.

The software also allows you to track video performance on all platforms from a central dashboard. The analytics are quite detailed and provide you with data on lots of metrics.

Main Features

Video Creation
Video Streaming & Storage
Customizable Video Player
Immersive 360 Videos
Video Privacy Settings
Analytics & ROI Tracking
Social Media Integration
Media Library

Pros

You can lock videos with passwords.
There is no unnecessary chatter in the interface.
The video quality does not get affected on uploading.
There are no ads on your videos.

Cons

The audience on Vimeo is limited and the visibility of content is generally low.
Multiple videos can not be uploaded at once.

Pricing

Free Trial – 30 Days
Basic Version – Free Unlimited
Plus – $7/month
Pro – $20/month
Business – $50/month
Premium – $75/month
Enterprise – Custom Pricing

Capterra Score 4.6/5 (629 reviews)

G2 Score 4.2/5 (260 reviews)

Website https://vimeo.com/

Vyond

Vyond is an animation software tool for businesses that allows them to create professional-looking animated videos with a simple drag and drop functionality.

You can create educational videos, whiteboard animations, and live-action videos for your business with fully animated characters. Voiceovers can be added via the text-to-speech functionality, along with custom audio.

There are a lot of templates you can start with and an extensive media library you can choose from. Additionally, the data security and privacy are very reliable and your videos are completely safe within the platform.

Main Features

2D Drawing
Animations & Transitions
Video Templates
Media Library
Privacy Options
Collaboration Tools
Drag & Drop Functionality
Text Overlay

Pros

The software has a lot of templates that help create videos quickly without starting from scratch.
The text-to-speech functionality helps create voiceovers.
Characters can be easily customized.
You can upload and add custom content to videos.

Cons

There is no offline version of the software.
The characters available in the media library are limited.

Pricing

Free Trial – 14 Days
Premium – $89/month
Professional – $159/month

Capterra Score 4.7/5 (212 reviews)

G2 Score 4.5/5 (52 reviews)

Website https://www.vyond.com/

Wistia

Wistia provides innovative video creation and marketing software that enables brands to create captivating videos that get the message across and keep the viewers engaged.

Wistia claims that it can turn your videos and podcasts into marketing machines. With Wistia, you can upload, customize, and embed content experiences. The software integrates with CRMs and other marketing tools to send and receive engagement data.

With analytics, you can view engagement graphs, video heatmaps, and set up viewer-based tracking. This way, you can see who is watching your videos, how much they’re watching, and which ones are providing the most value for you.

Main Features

Video Creation & Editing
Video Hosting
Video Analytics
Custom Ad Audiences
Marketing Integrations
Social Media Integration
Embeddable Channels
Brand Overlay

Pros

There are tonnes of integrations available with other CRM and marketing software.
The performance metrics are of great help in analysing video campaigns.
You can create and test different video variations in different places.
You can create and customize your own video channel.

Cons

The file upload size is limited so you often need to compress footage before adding it to Wistia.
There are no options to edit or filter video recordings.

Pricing

Free Version – Unlimited
Pro – $99/month
Advanced – Custom Pricing

Capterra Score 4.7/5 (143 reviews)

G2 Score 4.6/5 (220 reviews)

Website https://wistia.com/

Filmora

Filmora is a full-fledged filmmaking software available for PCs as well as mobile devices. It provides powerful video editing and processing tools that allow for professional and high-quality videos to be created.

Fillmore provides advanced video processing features such as keyframing, motion tracking, and color grading. You can add hundreds of effects and transitions and even create a green screen or split-screen videos.

The software is available for both Mac and Windows systems. You can use it to create premium, cinematic films that make your business stand out and deliver the message well.

Main Features

Video Editing & Creation
Animations & Transitions
Media Library
Motion Tracking
Green Screen Videos
Color Grading
Speed Control
Audio Editing

Pros

You can export videos in multiple sizes.
The pack of transitions and effects it comes with are very impressive.”
A mobile app of the software is also available.
There are tonnes of media resources it comes with.

Cons

Saving and exporting videos makes the software laggy.
The green screen results are not as good.

Pricing

Free Trial – 30 Days
Free Version – Unlimited
Monthly Plan – $19.99/month
Annual Plan – $61.99/year
Perpetual Plan – $89.99 one time fee
Business – $155.88/year

Capterra Score 4.5/5 (295 reviews)

G2 Score 4.5/5 (174 reviews)

Website https://filmora.wondershare.com/

Viewbix

Viewbix is a video analytics platform that helps businesses understand what messages are resonating with their video viewers and how to leverage that data to enhance the video experience.

Viewbix’s patented video marketing platform allows businesses to quickly and easily drive a meaningful ROI from their on-demand and live videos while providing deep insights into viewer engagement.

Data can be tracked on multiple platforms and on all devices and you can also create interactive videos with its SaaS-based platform. The solutions it provides are mostly self-managed, which means the software will handle most stuff for you.

Main Features

Video Analytics
Video Creation
Cross-Platform Distribution
Integrated CTAs
ROI Tracking

Pros

The analytics Viewbix provides help improve ROI.
You can optimize your video campaigns in real-time.
Viewbix works on multiple platforms and covers almost all devices.
Insights from Viewbix help decrease the cost per engagement on videos.

Cons

The software is fairly new so there aren’t a lot of companies using it as of yet.
The online video marketing resources available for Viewbix are limited.

Pricing

Free Trial – 14 Days
Silver Plan – $24.88/month
Gold Plan – $49.99/month
Platinum Plan – $99.99/month

Capterra Score Not enough reviews

G2 Score Not enough reviews

Website https://corp.viewbix.com/

Wideo

Wideo combines all the features of a video editing and animation tool allows you to create professional videos and presentations. You can create videos with a premium design and animate characters with minimum effort.

With Wideo, there are endless creative possibilities. You can start from scratch or use templates to get started. The media library covers an extensive range of characters and objects and the videos you create can be horizontal, vertical, or square.

You can save animations and effects, and duplicate them later on for new videos. Besides, you can log in from different devices and work on the same video. The changes will be automatically synchronized everywhere.

Main Features

Video Creation & Editing
Animations & Transitions
Video Templates
Slideshow Presentations
Media Library
Text to Speech
Screen Recording
Privacy Controls

Pros

A Google Chrome extension is available which makes things easy.
The interface is clear and responsive.
There are special discounts for educators and students.
You don’t need any previous video knowledge; You can choose a template and get started.

Cons

You can not work on Wideo while offline.
The character library is very limited.

Pricing

Free Trial – 7 Days
Free Version – Unlimited
Basic – $19/month
Pro – $39/month
Pro+ – $79/month

Capterra Score 4/5 (35 reviews)

G2 Score Not enough reviews

Website https://wideo.co/

Vidyard

Vidyard is a comprehensive video marketing platform with powerful video creation, editing, hosting, and analytics tools. It helps record and send videos that make all stages of the sales cycle from prospecting to proposals much easier.

You can record your screen or webcam and create personalized videos that need to be sent to customers via email, LinkedIn, or other communication channels. Once the videos are out, you can also track their performance with its analytics tools.

Video streaming on Vidyard is ad-free and there is no upload limit. You can add as many videos as you want to your library and embed them on your website, blog, or landing pages. The performance can be easily tracked and ROI can be calculated.

Main Features

Video Creation & Editing
Video Hosting
Video Sharing
Analytics & ROI Tracking
Social Media Integration
Privacy Options
Screen Recording
Automatic Transcription

Pros

You can add CTAs directly to videos, increasing their performance.
Vidyard makes embedding videos on websites easier.
You can track video analytics from multiple platforms.
The software integrates with CRM and other marketing software.

Cons

The Google Chrome extension of Vidyard crashes too often.
The customer service is irresponsive at times.

Pricing

Free Version – Unlimited
Pro – $15/month
Teams – $300/month
Business – $1250/month

Capterra Score 4.4/5 (82 reviews)

G2 Score 4.5/5 (449 reviews)

Website https://www.vidyard.com/

Wirecast

Wirecast is the most popular live streaming software that helps with setting up live video production for all kinds of sets. Whether you’re streaming from your office webcam or from the main stage of a sold-out music festival, Wirecast always has your back.

All you need to do with Wirecast is to plug in your cameras and microphones and let the software handle the rest. The production features make your broadcasts look professional and ready for TV.

There are integrated text, titles, and built-in transitions. Additionally, you can integrate your social media channels to stream directly through your profile. You also get access to a stock media library which you can use to add more colors to your production.

Main Features

Live Streaming Production
Video Conferencing
Audio Mixer
Social Media Integration
Audience Engagement Tools
Customizable Branding
Split/Multi-Screen View
Virtual Sets & Backgrounds

Pros

You can steam across multiple platforms simultaneously.
The preview screen is helpful in preparing transitions during live videos.
The audio mixer helps with audio production alongside the live video.
Virtual background allows you to add branding to videos.

Cons

The interface is hard to navigate and streams often require a lot of time to set up.
The software takes up a lot of computer resources.

Pricing

Free Trial – 30 Days
Wirecast Studio – $599
Wirecast Pro – $799

Capterra Score 4.3/5 (3 reviews)

G2 Score 4.4/5 (28 reviews)

Website https://www.telestream.net/wirecast/

Animotica

Animotica is a brilliant video creation and editing tool for Windows 10 that can be of great help in creating branded video content. You can create videos for all social media platforms quickly and with great ease.

The software is ranked as the number one video editor on the Microsoft Store. It provides extensive video processing, color grading, green screen, and animation features. You can add effects, voiceovers, music, and animated transitions to your videos.

Animotica also has powerful video stabilization and color adjustment tools that add a professional look to the videos. You can start with the free version or purchase the Pro version in order to remove their watermark from your videos.

Main Features

Video Creation & Editing
Effects & Transitions
Captions & Text Overlay
Animated GIFs & Stickers
Slideshow Presentation
Video Stabilization
Color Correction
Green Screen Videos

Pros

The output quality is great for all kinds of videos.
Videos can be optimized for different social media platforms.
The free version is quite comprehensive and has lots of features.
The interface is very easy to navigate.

Cons

Video coloring features like brightness, contrast, saturation etc are not as good.
The pre-built audio/music library is very limited.

Pricing

Free Version – Unlimited
Animotica Light – $6.99 lifetime license
Animotica Full Pro – $15.99 lifetime license

Capterra Score 4.2/5 (6 reviews)

G2 Score Not enough reviews

Website https://www.animotica.com/

Videolean

Videolean provides a fast and intuitive way of creating business videos and increasing the visibility of your brand. This video marketing software is designed for marketers working with different community managers, eCommerce stores, journalists, and more.

All you need to do is select from the pre-built templates and customize them according to your needs. Your video will be ready for publishing in a few minutes only. Once it is done, you can either export a low-resolution preview to show to higher authorities and get approval, or render the full high-quality video to start sharing.

Videolean makes things fast and is a great solution for marketers with little to no experience in video management. It can be of great help if you are just starting out with your video campaigns.

Main Features

Video Creation & Editing
Effects & Transitions
Video Templates
Media Library
Social Sharing
Slideshows & Presentations
Video SEO

Pros

The video templates Videolean provides are professional-looking.
The stock library it provides has over 1.7 million photos and videos.
The software operates in an intuitive manner and is easy to operate.
You can export a low resolution preview of your video in under 3 minutes.

Cons

The free version has very limited features.
You need to buy the most expensive plan to remove the watermark.

Pricing

Free Version – Unlimited
Starter – $19/month
Annual – $99/year

Capterra Score 4.5/5 (2 reviews)

G2 Score Not enough reviews

Website https://videolean.com/

3 Hacks to Increase Your Video Engagement

Once you have the software running, and your campaigns rolling, it’s time you optimize them for maximum engagement. Here’s how to boost video engagement with these 3 hacks.

Optimize Video Thumbnail and First Frame

This one is pretty self-explanatory. The thumbnail makes the first impression on the audience and the first few frames decide if the users will stay or bounce. Make sure you optimize them in such a way that they attract and retain the audience effectively.

Optimize Post Copy

Only uploading the video is not enough, You need to write a brilliant copy with it that will make users click on it more. Make sure that this copy is between 60 and 280 characters as copies this long normally have the highest engagement rates.

Use a Call-to-Action (CTA)

Leads that land on your videos need to be reminded to take an action afterwards for them to convert. This CTA could be as simple as inviting them to visit the website or to make a purchase.

Our Picks & Conclusion

Videos have a greater chance of cutting through the internet clutter and appearing in front of your audience. And if marketed with the right tools, they can bring in lots of relevant leads and conversion.

If you are a business that requires basic video editing tools but is more focused on video analytics, Wistia is the best pick for you. It provides all the performance reports you need and integrates well with other marketing platforms to provide everything in a single place.

On the other hand, if you are looking for proper video processing and filmmaking capabilities, you should go with Filmora. It allows you to create and share industry-standard cinematic videos that can do wonders for your business.

We wish you the best of luck with your video marketing campaigns!

Frequently Asked Questions

What are video marketing platforms?

A video marketing platform allows businesses to edit, create, and publish high-quality videos for their brands. Besides these basic features, it also includes a certain level of social media integration and video performance tracking.

What is the best video marketing platform?

The best video marketing platform for medium-sized businesses is InVideo. It allows you to create customized, branded videos and share them across major social media platforms as well as your personal websites. You can also track certain social media performance metrics such as views, shares, clicks, etc.

Are video marketing platforms important?

Video marketing platforms help you create and optimize your branded videos for different platforms. Plus, you can see how well they are doing out on the internet and how can the performance be improved. This is why video marketing platforms are super important.

References

Hubspot: What Video Marketers Should Know in 2021, According to Wyzowl Research

Keap: Social Video: How to Get More Views and Engagement

Capterra: Software Reviews

G2 Crowd: Software Reviews

The post 14 Best Video Marketing Software +3 Hacks for Engagement [Full Review] appeared first on P2P marketing.

18 Best Video Marketing Agencies in North America and the UK [2024 Full Review]

Liza Shuttleworth — Tue, 18 May 2021 10:17:53 +0000

Video marketing is one of the best ways to increase awareness, engagement, and conversions.

So, how do you regularly create great video content and use it effectively across all your marketing channels?

Video marketing agencies help you develop the best strategies for your brand and niche and create great video content that is compelling, polished, and truly memorable.

Today, we will cover what video marketing is, how it has grown to be the powerful marketing channel it is, and where it is set to go from here.

As well as choosing the right agency for your needs and a detailed review of the best video marketing agencies in North America, the United Kingdom, and Europe.

Let’s dive right in!

What is Video Marketing?

So, what is video marketing? In the simplest terms, video marketing is the use of video content to showcase and promote your brand, products, or services.

This is not limited to sales-driving advertisements and product demos. Video marketing can also improve web traffic, social media reach and engagement, customer service, and contact-based actions like email sign-ups and subscriptions.

Broadly, video marketing content falls into three categories, divided by their purpose within the sales funnel:

Awareness: used mostly on social media, videos produced to increase discovery and awareness. They are short clips that play automatically with the sound off. Captions are important in this type of content. These videos showcase your brand and increase brand awareness and recognition.
Consideration: these videos aim to educate and entertain. Examples include demos, explainers, and how-to videos that showcase your product or service and solve a customer’s problem. These are also important for establishing authority in your niche and becoming an industry thought leader.
Decision: these videos aim to convert. They build trust and form the final push that drives sales. Examples include landing page video content like demos, case studies, and testimonials or reviews.

One of the biggest benefits of video marketing is consumer education. According to a recent study by Wyzowl, 94% of people report watching explainer videos to learn more about a product and 84% reported that video content influenced their decision to purchase the product.

When compared to static visual content or text-based media, video provides a more human, connected, and easily digestible way to reach your target audience.

Studies have also shown that the information shared in video content is better retained by consumers, with up to 95% of the message retained, whereas only 10% of information from text-based content is retained.

Summary: What is Video Marketing?

Video marketing is the use of video content to showcase and promote your brand, products, or services. Video marketing content falls into three categories, divided by its purpose within the sales funnel. These three categories include Awareness, Consideration, and Decision.

What Video Marketing Services Do Agencies Offer?

When it comes to video marketing, you need video production and video marketing to work hand in hand.

Some agencies offer video production alone, and others offer video production and marketing services under the same roof. The type of agency you choose will depend on your needs.

If you already have established marketing channels and you’re just looking to add great video content to those channels, you can use a video production agency that focuses on production alone rather than broader marketing services.

If you need more help with your overall marketing strategies and how to leverage video marketing, you can choose a video marketing agency that offers both video production services and video marketing services.

These agencies will take care of production (in-house or outsourced), as well as your broader marketing strategies, and incorporate video into your other marketing channels.

A good production and video marketing agency will help you:

Develop and execute a video marketing strategy, with clearly defined milestones and metrics to measure your progress.
Analyze your target audience, create buyer personas and understand your audience and how to reach them with video content best.
Create great video content with compelling stories, stunning visuals, and effective scripting.
Analyze results, provide feedback and report on the progress of your video marketing campaigns.
Distribute your video content across multiple channels, including owned media and earned media channels.
Use video content to strengthen and augment your existing marketing campaigns from social media, paid media, and your website’s landing and product pages.
Incorporate video SEO to increase the efficacy of your video marketing.

Using a video marketing agency allows you to hand your video marketing over to experts who know how to make the most of video for your marketing.

They will help you create and distribute high-quality content, in the most effective way to drive awareness, engagement, lead generation, and sales.

“80% of video marketers say video has directly helped increase sales and 83% of video marketers say video has helped them generate leads.”

Smart Insights

The 10 Best Video Marketing Agencies in North America

1.MINIM

MINIM

Costa Mesa, USA 30+

Our Score

4.7

AGENCY SNAPSHOT

Founded: 2017

Location: Costa Mesa, California, USA

Number of employees: 30+

KEY SERVICES

Creative strategy
Campaign development
Brand design and strategy
Content marketing
Screenwriting
Full-service production
Photography and film
2D and 3D visual FX

NOTEWORTHY CLIENTS

AT&T
Microsoft
Gorjana
NFL

WHY CHOOSE THEM?

MINIM is a creative agency that’s worked with various businesses. This agency provides support for photography, screenwriting, and campaign development and you can rely on them to develop a strategy for your video production efforts too.

Based in Costa Mesa, California, MINIM is a creative content agency that provides a full suite of services video marketing services for businesses of all sizes, from small to enterprise. MINIM takes an Avant-Garde approach and creates innovative and distinctive content, designed to fit into your strategy and achieve your marketing objectives.

2.Epipheo

Epipheo

Cincinnati, USA 60

Our Score

4.4

AGENCY SNAPSHOT

Founded: 2009

Location: Cincinnati, Ohio, USA

Number of employees: 60

KEY SERVICES

Strategy and post-production distribution
2D and 3D animation production
Live-action video production
Motion graphics production
Whiteboard animation production
Video courses

NOTEWORTHY CLIENTS

Walmart
Centifuse
Pepper & Wits

WHY CHOOSE THEM?

For enterprise businesses looking for a video production agency to provide the services for every stage, Epipheo is the answer. Epipheo specializes in whiteboard videos, video courses, and live-action video production.

Epipheo is a video production agency specializing in video production and marketing strategy for enterprise and mid-market clients across various industries. They offer a robust set of services that fulfill a broad range of needs, including strategy development and execution.

“87% of video marketers in 2020 reported that video gives them a positive ROI”

Wyzowl

3.Early Light Media

Early Light Media

Baltimore, USA 10

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2012

Location: Baltimore, Maryland, USA

Number of employees: 10

KEY SERVICES

End-to-end video production, from strategy and planning to post-production and distribution
Documentary film
Animation
Explainer videos
Video advertisements
Bespoke creative video projects

NOTEWORTHY CLIENTS

National Geographic
Under Armour
AstraZeneca

WHY CHOOSE THEM?

Early Light Media has helped clients from all sectors and businesses of all sizes. This agency has created explainer videos, video ads, and documentaries.

Early Light Media is an award-winning agency based in Baltimore, Maryland. They offer video production, animation, and filmmaking services for clients of all sizes. Their focus is on creative ways to capture human connection and evoke emotion, which results in great video content for their clients.

4.LAI Video

LAI Video

Washington D.C. and Chicago, USA 39

Our Score

4.7

AGENCY SNAPSHOT

Founded: 2013

Location: Headquarters in Washington, D.C. and offices in Chicago, Illinois, USA

Number of employees: 39

KEY SERVICES

Corporate videos
Video Commercials
Video communication campaigns
Issue-based advocacy video campaigns
Live event video packages
Brand identity development

NOTEWORTHY CLIENTS

Real Estate Arts
National Retail Federation
DC Education Fund

WHY CHOOSE THEM?

LAI Video offers services for brand identity development, live event videos, video communication campaigns, and corporate videos. This video production agency has worked with brands in diverse industries.

Based in Washington, D.C. LAI Video is a full-service video marketing agency. They offer video and commercial production for marketing campaigns across various industries. Their services include branding and brand identity development, corporate videos, commercials, live event, and advocacy campaigns.

5.Bottle Rocket Media

Bottle Rocket Media

Chicago, USA 9

Our Score

4.2

AGENCY SNAPSHOT

Founded: 2011

Location: Chicago, Illinois, USA

Number of employees: 9

KEY SERVICES

Promotional videos
Motion graphic design (illustration, 2D and 3D)
Documentaries
Explainer videos
Corporate videos
Event production videos
Planning and strategy for video marketing campaigns

NOTEWORTHY CLIENTS

Google
McDonald’s
Starbucks
Adidas

WHY CHOOSE THEM?

Bottle Rocket Media has the services, experience, and team you need to create virtual events and develop videos using virtual and augmented reality. This agency is creative-driven and goes the extra mile to personalize its video production efforts to its clients.

Bottle Rocket Media is a video content agency. They provide video production and AR/VR development to clients of all sizes and across various industries. Their services include video production, motion graphics, and virtual event production. As a creative agency, they focus on visual storytelling to create impactful video content to suit the client’s needs and tell their story.

6.ALCHEMYcreative

ALCHEMYcreative

San Francisco, USA 9

Our Score

AGENCY SNAPSHOT

Founded: 2010

Location: San Francisco, California, USA

Number of employees: 9

KEY SERVICES

Creative & Concept Development
Content Strategy
Video Production
Still Photography
Editorial
Motion & Animation
Brand ID Design
Sound Design & Audio Mix

NOTEWORTHY CLIENTS

Adobe
LinkedIn
Salesforce

WHY CHOOSE THEM?

While small businesses won’t benefit from ALCHEMYcreative, mid and enterprise-level companies are the clients this agency can support. The expert team will help you develop a video production and promotion strategy, capture your video and ensure you achieve the results you want.

ALCHEMYcreative provides video production and content marketing services to mid-size and enterprise-level companies. The award-winning agency focuses mainly on commercial and corporate videos, as well as documentaries. They also offer 2D animation and motion graphics. From strategy and planning to post-production, they offer an end-to-end solution for video marketing.

7.Commotion Engine

Commotion Engine

Woodstock, USA 7

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2013

Location: Woodstock, Georgia, USA

Number of employees: 7

KEY SERVICES

Video Content Strategy
Video Ad Campaigns
Video Analytics
Explainer Videos
Promo Videos
Educational Videos
Brand Videos
Content Marketing Videos
2D, 3D, and whiteboard Animation
Live-Action
Mixed Media
Dynamic Presentations
GIF / Web Graphics

NOTEWORTHY CLIENTS

Kahua
Amazon
Dropbox

WHY CHOOSE THEM?

Commotion Engine offers a long list of video production services and has worked with top companies like Amazon and Dropbox. Explainer videos, brand videos, animated videos, and live-action videos are just a little bit of what Commotion Engine can assist your business with.

Commotion Engine is a small video marketing agency that specializes in video production, digital strategy, and graphic design. They offer a comprehensive suite of services, including campaign strategy development for various video marketing channels.

8.Indigo Productions

Indigo Productions

New York City, USA 20+

Our Score

4.3

AGENCY SNAPSHOT

Founded: 1991

Location: New York City, New York, USA

Number of employees: 20+

KEY SERVICES

Video production
Video editing
Concept development
Scriptwriting
Storyboards
Casting and location scouting
Motion graphics
3D animation
Visual effects
Music scoring
Sound design
Color correction and video finishing

NOTEWORTHY CLIENTS

United Nations
Bvlgari
Sony Pictures

WHY CHOOSE THEM?

Indigo Production is all about creativity in video production. This agency will create virtual events, entertainment projects, and lots more creative initiatives to engage your clients. They handle video effects, storyboards, scriptwriting and so much more.

Indigo Productions is a full-service creative video production company. They create commercials, virtual events, corporate videos, and entertainment projects for clients from a wide range of industries. They offer a robust suite of video production services for video marketing and boast numerous high-profile clients.

9.Pop Video

Pop Video

Houston, Texas, USA 10

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2010

Location: Houston, Texas, USA

Number of employees: 10

KEY SERVICES

Visual content creation and interactive media
Video production
Animation
Infographics
Iterative content creation

NOTEWORTHY CLIENTS

Duchesne
Star Furniture
Glove Guard

WHY CHOOSE THEM?

Pop Video is an excellent solution for small and mid-level businesses. This agency offers video production, and content marketing and it will develop a strategy to market your videos too.

Pop Video is a visual content agency based in Houston, Texas. Offering video production, content marketing, and digital strategy for small and medium-sized businesses, they function as a full-service video marketing agency. Pop Video takes a unique approach where they focus on ongoing visual content creation, rather than one-off video productions and campaigns.

10.Brandefy

Brandefy

Santa Monica and Los Angeles, USA 10

Our Score

AGENCY SNAPSHOT

Founded: 2010

Location: Santa Monica and Los Angeles, California, USA

Number of employees: 10

KEY SERVICES

Web video production
TV production
Strategy and concept development

NOTEWORTHY CLIENTS

Health Magazine
Takeya
Kaiser Permanente

WHY CHOOSE THEM?

Brandefy is best known for its video and TV campaigns. If you’re looking for a video production agency to create a short film around your brand’s message, Brandefy is the way to go. You’ll also receive support for promoting your video and reaching a larger audience.

Brandefy is an award-winning, full-service video production company based in Santa Monica and Los Angeles, California. They create TV and video campaigns that focus on cinematic storytelling to showcase their client’s message. Brandefy offers a full-service solution, from strategy to production and distribution.

The 8 Best Video Marketing Agencies in the UK & Europe

1.Second Home Studios

Second Home Studios

Birmingham, U.K. 10

Our Score

AGENCY SNAPSHOT

Founded: 2004

Location: Birmingham, U.K.

Number of employees: 10

KEY SERVICES

Stop motion animation
2D and 3D animation
Motion graphics
Commercials
Explainers / educational videos
Short films
Visual effects
Motion control
Puppetry
Model making

NOTEWORTHY CLIENTS

BBC
ITV
Lego

WHY CHOOSE THEM?

This video production agency has worked with various world-renowned brands. From live-action and animated videos to puppetry, there’s nothing Second Home Studios can’t offer you. You can also develop educational videos and short films.

Second Home Studios is an award-winning video production agency and animation studio based in Birmingham, U.K. They offer a robust suite of video marketing services. Their unique services include stop motion video, puppetry, and model making, which sets them apart and as an innovative and creative agency to work with.

2.TopLine Film

TopLine Film

London, U.K. 33

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2008

Location: London, U.K.

Number of employees: 33

KEY SERVICES

Animation: brand, corporate, explainer, and social media
Brand strategy and brand videos
Educational videos (promotional and internal/training)
Event, exhibition, and conference videos
Social strategy
YouTube marketing
Demo videos
Product videos
TV adverts
Virtual reality
Video strategy

NOTEWORTHY CLIENTS

American Express
BAFTA
Trustpilot

WHY CHOOSE THEM?

Not only will TopLine Film help you develop 2D, 3D, or animated videos, but this agency will develop a video strategy for your brand too. You can also create TV ads, training videos and use YouTube marketing services to grow your channel.

TopLine Film is an award-winning video company based in London, U.K. They offer a full suite of video marketing services, including strategy, production, and distribution. Their videos include corporate, branding, training, and explainer videos, as well as animation in 2D and 3D, motion graphics, and green screen segments.

3.Handplayed

Handplayed

Sofia, Bulgaria 10

Our Score

4.9

AGENCY SNAPSHOT

Founded: 2015

Location: Sofia, Bulgaria

Number of employees: 10

KEY SERVICES

Content strategy
Video production
Concept development
Production design
Location scouting
Scriptwriting
Casting
Video editing
2D and 3D animation
Motion graphics
Video talent scouting

NOTEWORTHY CLIENTS

Telenor
KitKat
Absolut Vodka

WHY CHOOSE THEM?

If you need to shoot a music video or short film, Handplayed is an excellent option. This video production agency will also write your scripts and find the cast for your video. Plus, they’ll find the perfect location for your video and create a content strategy for your business.

Handplayed specializes in video, short film, and music video production. They offer end-to-end services, from video marketing strategy to production, post-production, and distribution. Handplayed has also won several prestigious awards.

4.Wow-How Studio

Wow-How Studio

Kharkiv, Ukraine 30+

Our Score

AGENCY SNAPSHOT

Founded: 2009

Location: Headquarters in Kharkiv, Ukraine, and offices in San Francisco, U.S.A, and London, U.K.

Number of employees: 30+

KEY SERVICES

Explainer videos
Product demo videos
Promotional videos
Educational video
Advertising reels/commercial video
Crowdfunding videos
How-to videos
Corporate video production
Game art
Illustration design
Animated series/films
Post-production
Video production

NOTEWORTHY CLIENTS

Luma Health
OptimizeMyAirbnb
Mercedes-Benz

WHY CHOOSE THEM?

Wow-How Studio takes a specialized approach to animated video production. This agency also offers augmented reality and virtual reality-oriented videos and 3D graphic design. Wow-How Studio is certainly the agency for brands looking for video production with a creative-touch.

Wow-How Studio offers creative video and design solutions, with a focus on animated video production, animation design, 3D graphic design, as well as AR/VR development and design.

5.Chase a Cloud

Chase a Cloud

Sofia, Bulgaria 30+

Our Score

4.5

AGENCY SNAPSHOT

Founded: 2008

Location: Sofia, Bulgaria

Number of employees: 30+

KEY SERVICES

Animation: end-to-end service from concept to post-production
Live-Action: end-to-end service, from concept to post-production

NOTEWORTHY CLIENTS

Johnson & Johnson
National Geographic
Nat Geo Kids

WHY CHOOSE THEM?

Brands of all sizes have worked with Chase A Cloud video production. You can also find end-to-end video animation services from Chase A Cloud. Plus, this agency also produces live-action videos too.

Based in Sofia, Bulgaria, Chase A Cloud is a video production agency and animation studio that offers both live-action and animated video production. They cater to clients of all sizes and across a wide variety of sectors. Notable projects include animations for Nat Geo Kids series and live-action video National Geographic Explorer, as well as promotional video content for Land Rover and Volvo.

6.Verstiuk

Verstiuk

Chernivtsi, Ukraine 25

Our Score

4.3

AGENCY SNAPSHOT

Founded: 2016

Location: Chernivtsi, Ukraine

Number of employees: 25

KEY SERVICES

Explainer Videos
Brand Videos
Video Advertising
Video Series
Biotech Videos

NOTEWORTHY CLIENTS

Philips
General Electric
Samsung

WHY CHOOSE THEM?

If you’re looking for animated logos, animated video production, explainer videos, brand videos, and video promotion, Verstiuk offers it all. This agency will assist you from video planning to publishing and advertising.

Verstiuk is an award-winning animation and video production agency that offers high-end animation production, including 2D and 3D animation, animated logos, and whiteboard videos. They offer a full-cycle service, from concept to final publishing.

7.Mondlicht Studios

Mondlicht Studios

Bad Liebenzell, Germany 4

Our Score

4.8

AGENCY SNAPSHOT

Founded: 2019

Location: Bad Liebenzell, Germany

Number of employees: 4

KEY SERVICES

Animation and video production
Advertising
CGI
Digital design
Virtual reality

NOTEWORTHY CLIENTS

Mercedes Benz
Nike
Chanel

WHY CHOOSE THEM?

Mondlicht Studios may be a small company that’s new to the video production scene, but they’ve worked with huge brands like Nike and Chanel. Whether you’re looking for an animated video or you prefer life-action, Mondlicht Studios can help you.

Mondlicht Studios is an advertising and design agency based in Bad Liebenzell, Germany. Founded in 2019, this company has four employees. Services provided by Mondlicht Studios include advertising, CGI, digital design, and virtual reality for businesses of various sizes.

8.Kartoffel Films

Kartoffel Films

London, U.K. 50

Our Score

4.1

AGENCY SNAPSHOT

Founded: 2012

Location: London, U.K.

Number of employees: 50

KEY SERVICES

Animation and video production
Branded content
Charity films
Corporate tech
Educational films
Healthcare videos

NOTEWORTHY CLIENTS

Salesforce
Bayer Health
Amnesty International

WHY CHOOSE THEM?

Kartoffel Films has been around for a while and their small team of video production experts has created videos for non-profit, health care, and education organizations. This agency is best for training videos, commercials and corporate videos.

Kartoffel Films is a video and animation agency run a small team with a big passion for video marketing. Based in London, the company provides video production services for clients that work in the fields of education, health care, and non-profit, creating videos such as interviews, training videos, commercials, and more.

How We Evaluated the Video Marketing Agencies for This Review

For this review, we have chosen a selection of the best video marketing agencies from the USA, the U.K, and Europe.

When we evaluated the agencies on this list, we looked for agencies that offer a great value to their clients – the ones that offer a robust set of services, can handle a wide range of projects, and that have the talent and the reputation to back up their claims.

When assessing each of the agencies we considered, the following:

Reviews and testimonials from past clients and third-party review sites.
Case studies and success stories.
Client lists.
Our personal experience with the agency (either as a client or when we reached out for the information included in this review).
Services offered and any added value they can provide.

We aggregated all this information and then selected the agencies that stood out above the rest.

We tried to include something of value for everyone so that you can easily choose the best option for your brand!

How to Choose the Right Video Marketing Agency for Your Needs

Evaluating different video marketing agencies can be a challenging task. There are hundreds of agencies to choose from and many variables to compare between agencies.

However, what you’re looking for is the agency that best fits your needs, rather than just the best agency.

So, start by clearly defining what your needs are. Then, you can look for agencies that meet those needs best.

Here are five factors to consider when you’re defining what you need your video marketing agency to provide:

1.Your Video Marketing Goals

‘Video marketing’ has become as broad a term as ‘marketing’ itself. You can use video marketing to accomplish almost any marketing objective, from awareness to conversion.

However, the specific objectives you wish to achieve will have a profound impact on the way you use video in your marketing so it is very important to define your goals before you begin.

The aim of your video marketing strategy will inform a number of choices down the line. Things like the video type and the platform on which they’re published will differ for different goals.

Knowing exactly what your goals are from the beginning will allow you to choose an agency that is best suited to giving you the right content on the right platforms.

2.Your Target Audience – Who They Are and Where to Reach Them

Carefully defining your target audience is a key step to achieving your goals. All the brand awareness in the world won’t help you if the people you’re reaching are the wrong ones for your brand.

Defining your ideal customer and developing detailed buyer personas is essential to identifying what type of video content you should be using and where you should be publishing it.

What works for professionals on LinkedIn won’t necessarily work for teens on Tik Tok. Knowing who your audience is, and where to reach them, will help you select a video marketing agency that can give you the right kind of content, for the right kind of platform, to reach the right audience.

3.Your Video Marketing Budget

One of the best things about the boom in video content creation and consumption is that the cost of production has gone down drastically.

Most smartphones are now capable of recording high-quality video – something that was very costly in the past. However, while the tech involved is much more accessible, that doesn’t mean great video content is cheap.

It is worth investing in professional help when it comes to creating truly compelling stories, that are perfectly executed, and that appeal to exactly the right audience.

No matter how great the video quality is, if the content is poor, it will do more harm than good for your brand! Keep that in mind when you set your budget.

4.Your Style and Aesthetic – How Well Will You Gel?

Every brand has its own particular style and aesthetic. It is important to find an agency that gels with that style.

Most agencies produce content that is beautifully executed in a wide range of styles but keep an eye out for the ones that really excel in the styles you love and that work best for your brand image.

This creative affinity is often where that unquantifiable magic happens and you end up with content that is more than just on-brand and well-executed!

5.Your Values – What Matters to You

Video marketing is here to stay. You will likely be using a video marketing agency for years to come so an agency that is aligned with your values.

When your values are aligned, the working relationship will flow more naturally. You will both be pulling in the same direction, regardless of the project or task at hand, and that makes all the difference.

With the five factors above in mind, you can find the agencies that will provide what you need and then compare them with each other to find the best option for you.

When comparing your agencies, look for:

Niche and Channel Experience: Look for an agency with experience in your niche and experience creating videos for your channels. Some agencies will only offer services for one channel, like YouTube, while others will be able to offer video production for multiple channels.
Video and Content Quality: Look for an agency that consistently creates high-quality content across all the channels for which they create content. Creativity, originality, and great execution are essential for great video content.
Marketing Services: Depending on your goals and how video fits into your broader marketing strategy, it can be advantageous to use a full-service agency. Full-service agencies have greater expertise in marketing and can help you find ways to leverage video marketing across all your marketing channels.
Portfolio and Client Testimonials: An agency’s portfolio is a great place to start. This will give you insight into what they’re capable of doing and how well they’re able to execute and deliver their services. Testimonials, references, and reviews from past clients are also a great way to gain insight into how well the agency works with its clients and how you can expect to be treated by them if you choose to use them.
Unique Talent: look for agencies that have a few unique talents that will complement your brand’s image and your video marketing objectives. If they have a really great animator and illustrator on their team and that is what you need for your content, that agency may be better for you and your needs than an agency with better credentials and not the right talent. It all comes down to knowing exactly what your specific needs are.
SEO Expertise: this ought to be a given but make sure that the agency you choose is well versed in SEO. The best video content on earth will be useless if no one can find it!
Owned, Earned, and Paid Media Experience: look for an agency that can help you where you need help. If you have extensive owned media channels that you can leverage, look for an agency that can help you maximize those channels with video content that works best for them. If you don’t have those or you want to leverage earned media, look for an agency with the expertise to help you gain traction through earned and paid media.
Customization and Branding: look for agencies that can expertly portray your branding and customize content to fit your brand image seamlessly. Content should always look like it was made by you, for your audience. This makes it authentic and credible, as well as visually appealing.
Ability to Understand Your Audience: a great video marketing agency will be able to understand your audience, the content type that will resonate with them, and the channels that will reach them best. The agency should be able to understand your buyer persona and help you develop one if you don’t already have one. This is a key aspect that cannot be overlooked!
Progress Tracking, Risk Identification, and Reporting: a good video marketing agency will be able to set out clear ways to measure the results of your video marketing efforts. These should be clearly defined and set out at the beginning, along with how they will measure them and how they will communicate the results to you. They should also be able to assess any risks and identify pitfalls at the outset so that you can build campaigns around your strengths and bolster your weaknesses. This is especially important for earned media campaigns.

Growth of Video Marketing: Where It Is Headed in 2024 & Beyond?

Video marketing has grown steadily over the last decade and in 2023, it became one of the most successful marketing channels.

According to the recent Report on Video Marketing Statistics by Wyzowl, in 2023:

86% of businesses used video as a marketing tool.
92% of marketers value video as part of their marketing strategy.
74% of companies use explainer videos, and 68% use social media videos.
40% of businesses spend between $0 and $500 to create videos.
96% of consumers said that the Covid-19 pandemic increased the amount of video content they watched online

These numbers are very clear – video marketing is huge in 2024! This came in the wake of several changes in technology and consumer behavior.

Globally, as more and more people have access to video-capable devices and access to faster mobile internet connections consumers are watching more videos.

Check out this useful video by Biteable for more on the current state of video marketing:

Video marketing is a powerful tool that can function as a stand-alone strategy or fit into and strengthen other marketing channels.

Video production has also become more accessible with mobile phone cameras capable of 4K recording, and the availability of AI video creation tools.

Social media has also been a huge driver of video content access in recent years. In addition to dedicated video platforms like YouTube, TikTok, and Twitch, prominent social media platforms like Facebook, Instagram, and LinkedIn have all moved towards providing better video sharing and viewing capabilities.

With increased accessibility and better technology, the rise of video content is set on a steady course to increase in the future, and video marketing will increase along with it.

Investing in video marketing is a surefire way to accelerate your brand awareness, sales and customer engagement. Online videos make up more than 82% of all consumer traffic!

In addition to this 80% of marketers say that video marketing has directly increased their sales.

So, we can see that video marketing pays off. The benefits are huge, it’s growing steadily, and more and more social platforms are providing new ways for viewers to engage with video.

But how do you leverage this to your benefit? How do you integrate video marketing into your existing marketing channels and how do you go about developing a strong video marketing strategy? How do you curate and produce stellar video content to use?

These things take time, cost money, and require extensive creative and technical expertise.

This is where a video marketing agency comes in, making it all that much easier and more cost-effective!

Final Thoughts on Working with Video Marketing Agencies

Video marketing has risen rapidly to be one of the most valuable marketing channels in 2024.

Advances in video production technology, improved access to fast internet and the shift in social media towards video content mean that video marketing will continue to grow going forward.

If you haven’t already, it is time to invest in video for your marketing! The video marketing agencies in this review will set you up for success by providing you with expert video production and guidance on video marketing strategy.

References

Backlinko: 73 AWESOME Video Marketing Statistics

Cisco: Cisco Annual Internet Report (2018–2023) White Paper

HubSpot: The Ultimate Guide to Video Marketing

Wyzowl: Video Marketing Statistics: The State of Video Marketing

Frequently Asked Questions

What is video marketing?

Video marketing is the use of video content to showcase and promote your brand, products, or services. This is not limited to sales-driving advertisements and product demos. Video marketing can also improve web traffic, social media reach and engagement, customer service, and contact-based actions like email sign-ups and subscriptions. Read the full review for more info on what video marketing is and how it can benefit your business.

What does a video marketing agency do?

Video marketing agencies provide the services and expertise required to develop a video marketing strategy, produce great video content and distribute your video content across all your marketing channels, in the most effective way. These services include everything that goes into creating a video from start to finish, and the broader marketing strategy around using video content. Read the full review for more info on the services offered by video marketing agencies.

Is it worth investing in video marketing?

Yes. Video marketing has been growing steadily over the last decade and is now a key element across all marketing channels. Video marketing is effective and becoming more and more integrated with other marketing tactics. Read the full review for more info on the growth and proven efficacy of video marketing.

The post 18 Best Video Marketing Agencies in North America and the UK [2024 Full Review] appeared first on P2P marketing.

Social Media Contest: How to Run One & Generate Lots of Leads [2024]

Liza Shuttleworth — Thu, 18 Mar 2021 10:03:50 +0000

Running a social media contest is an excellent opportunity for your business to raise brand awareness and optimize its lead generation strategy.

We’re going to give you the seven steps for running a social media contest that converts, the best social media contest tools, and more!

Because 54% of social browsers use social media to research products. And, by the start of the year, there were 3.96 billion users on social media. It’s easy to see how a social media contest would work.

Put lead generation software on hold for a minute and save your pennies.

Let’s run a social media contest!

What is a Social Media Contest?

A social media contest is when brands stir up a tremendous amount of social media buzz by asking users to follow specific rules to enter the contest for a prize.

These rules include:

Following the brand.
Liking a photo/video.
Tagging friends.
Using a hashtag.

After some time, the contest will end, and then the winner is announced!

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Social media contests involve creating a post that garners engagement when people enter the contest, and generates buzz when they share it with their network or tag friends as part of the contest rules.

Social media contests are excellent for increasing engagement, increasing brand awareness, and generating leads.

TLDR: WHAT IS A SOCIAL MEDIA CONTEST?

A social media contest is a marketing technique that involves the brand creating a contest that their social media followers can enter by following a set of instructions that involve actions that generate engagement and awareness for the brand in the process. For example, a product giveaway contest could count shares, likes, tags or posting with a unique branded hashtag as a contest entry.

Why Do Businesses Use Social Media Contests?

Social media contests are an inexpensive way to attract enormous masses of consumers to your brand. And that’s because everyone enjoys winning!

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These are a few reasons businesses run social media contests:

Grow their social media following. In contests, rules might require users to share, tag friends, and like the business’s posts. Doing this helps brands grow their following and establish an online reputation.
Increase their email list. Many businesses request users’ email addresses as their form of entry. Using these email addresses, brands can market their products/services.
Build brand engagement. All the buzz of a social media contest leads to more people interacting with businesses and engaging with their content. This can be beneficial for small businesses that lack social media engagement.
Multiply their profits. By using social media contests, businesses generate an awful lot of leads. With enough marketing tactics, those leads will convert. And because customers are more likely to purchase again after their first purchase, businesses can make money for months, if not years, to come!

15 Social Media Contest Statistics

Contests gloat a conversion rate of over 30%, higher than any other content. Source
94% of the time users share the content right after entering the contest. Source
The ideal duration for a social media contest is between 25-60 days. Source
Over 170 000 brands organize social media contests on their Facebook pages. Source
Over 95% of brands request users’ email addresses in contest forums. Source
The average age of contestants is 30, and 68% of contestants are over 18 years old. Source
1 out of every 3 participants agrees to receive marketing information from brands and partners. Source
The average value of social media contest prizes is around $370. Source
62% of participants share social media contests with their friends for them to take part. Source
Contests on Instagram receive 3.5 times more likes and 64 times more comments compared to regular posts. Source
47% of contestants are female, while 53% are male. Source
Contests have an average of 10 fields in their participation forms. Source
Using the social media auto-fill option for contest forms can lead to an increase in conversions by 180%. Source
34% of new customers are generated through social media contests. Source
Instagram accounts that host contests will grow their followers 70% faster than Instagram accounts that don’t. Source

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7 Steps To Build and Run Social Media Contests to Generate New Customers

1.Determine Your Goals and Budget

Before starting your social media contest, you need to develop SMART goals.

S-Specific

M-Measurable

A-Actionable

R-Realistic

T-Time-bound

SMART goals will help you achieve your ideal Key Performance Indicators (KPIs).

Check out video by Develop Good Habits for more on SMART goals:

Although a determined business can accomplish multiple goals, start by prioritizing the one or two that are best for your business. Doing this will help you build a contest that is not convoluted for your business and participants.

Once you have SMART goals pinned down, move on to your budget. When determining your budget, for a social media contest, consider these points:

How much will the contest prize cost?
How much will it cost to promote the contest?
Will you use any other paid service, and how much will it cost?

As a tip for your determining your costs, always work with the “worst-case-scenario” figures. This will help you be prepared if the contests cost more than you estimated.

2.Choose Your Prize and a Fun Hook

For a victorious social media contest, you need to offer an exciting prize that participants can’t refuse.

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The primary goal is to gain contestants who will convert. So, you have to WOW them from the start.

Not sure what prize to use?

Here are a few examples:

Your products/services.
A unique or VIP experience, such as a free trip or free entry to a talk show.
Free membership to your business.
Products/services that are related to your business.
A gift card or money.

When you know what your prize is, it’s time to consider a hook. Your hook is going to be a short, catchy line that draws attention to your contest.

“Enter your details to win x”, just doesn’t cut it anymore.

Look at the example below of Mad Millie’s hook for their contest.

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They used three words: “Win Your Wishlist” and not only does that hook sound exciting, but it sums up the entire contest concisely too.

3.Pick Your Social Media Platforms and Contest Structure

It’s time to decide where you’re going to host your contest and how you’re going to manage it.

You don’t have to choose just one social media platform. But host the contest on platforms that your target audience is most active on.

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To stimulate all your social media platforms, offer participants a higher chance of winning for responding to your contest on various platforms.

Furthermore, you need to figure out what kind of contest you’re going to run, what the entry requirements will be, what social media automation tool you will use and what your T&Cs are.

To get you started, here are the different contest types:

Sweepstakes. You reward a rando winner via a raffle.
Photo contests. Users have to submit a photo that people can vote on to determine the winner.
Video contests. Pretty much like photo contests, except users have to upload a video.
Caption contests. Users must comment their favorite caption for a photo.
Like to win. Randomly choose the winner from users who liked your post.
Comment to win. Randomly choose the winner from users who commented on your post.
Vote contest. Have users vote and randomly choose the winner from the entrants.

Different contest types require varied entry requirements and T&Cs. For example, the rules for a photo contest will differ from a voting contest in terms of entry and how you choose the winner.

Also, for photo contests, your rules would have to be more specific as photos are a more exposed medium than voting.

Understand your social media platform’s regulations around social media contests, too. Having this information will prevent you from breaking rules you weren’t aware of and placing your social media account in jeopardy.

Twitter contest rules
Facebook contest rules
Instagram content rules
Pinterest content rules

Besides complying with the rules of social media platforms, you also need to comply with your local government’s laws around social media contests.

4.Decide on the Length and Regularity of Your Contest

How long will your contest run? And how many contests will you host?

You want to determine the length of your contest according to the size of your prize.

Larger prizes require more time. But take too long, and users won’t feel an urgency to enter. Typically, run a contest for about two weeks.

On the other hand, for small prizes, your contest doesn’t have to exceed three days.

Additionally, you don’t have to run several contests a year. But if you’ve received positive responses from your first contest, it might good to host another.

For large, premium prizes, the frequency of your contests should be relatively low, like quarterly, bi-annually, or annually. But for smaller prizes, you can host contests weekly or monthly.

However, this depends on how much you can afford to giveaway.

5.Promote, Promote, Promote!

Now that you’ve completed the last of your contest, it’s time to spread the word.

Get on those social media platforms you chose at step 3 and start promoting your contest.

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Use powerful, captivating words to grab your audience’s attention. And use clear, concise wording, so users instantly understand what your contest entails.

Ensure the rules and T&Cs of your contest are exposed and accessible to eliminate any uncertainty.

And although your entrants will share the word of your contest, be sure to exhaust as many marketing techniques as possible.

Create count-down newsletters for your email list until the day you announce the winner. Count-down newsletters will add anticipation to your contest and convince your subscribers to participate.

If you practice partner marketing, get your partners to spread the word about your contest. Find as many lead generation sources as possible because every contestant is a potential customer.

Finally, engage with users who interact with your brand to motivate others to interact.

Does all this sound like a lot of work? Don’t worry!

We have social media contest software coming up shortly to ease the load!

6.Announce the Winner

You can announce the winner in the following ways:

Send him/her a DM.
Tag him/her in the announcement.
Tell your community about the winner through a post.

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Social media contest software often includes a random winner generator. And a template with the winner’s name on it. Alternatively, you can use Canva for an appealing template!

When you announce the winner, be sure to thank all the participants, to show customer appreciation. Encourage everyone to subscribe to your newsletter to stay connected and let them know about future contests.

Also, mark the end of your contest on social media to avoid confusion.

Another smart marketing technique is to offer an exclusive deal after the contest to further convince users down your sales funnel.

7.Monitor Your Results and Reflect

When the contest has concluded, you need to evaluate how well it performed. And if you achieved your KPIs and business objectives.

Essential data to collect:

Web traffic statistics
The total number of participants.
The number of followers gained.
The number of subscribers generated.
Your post engagement rate.
How many sales you generated.

Questions to evaluate:

Did you hit your goal?
Where was the friction in your contest?
What worked well and what didn’t?
How did your audience respond to your prize? Did you have to try really hard to win them over or were they receptive from the start?

After going through those questions and gathering the essential data, you’ll have the resources you need to continue to improve on your social media contests.

5 Best Social Media Contest Tools

1.Upviral

Source: upviral.com

To date, Upviral powers over 25 000 businesses around the world. And this social media contest tool allows you to create viral gateways, contests, and product launches.

Upviral allows businesses to take one lead and effortlessly turn it into many. But is this tool as powerful as it claims? Let’s see!

Key Features:

Pre-optimized campaigns for sweepstakes.
Automated trigger emails.
Real-time fraud detection.
Visual editor.
Customizable social share pages.
Random auto-select winner.
Pick a winner.
Auto-select winner based on points.
Automatically award prizes.

Pricing:

Upviral is currently having a sale: $1 for any of their plans!

But usually the prices are:

Trial for $1 for 14 days
The Starter plan for $49 p/m.
The Business plan for $79 p/m.
The Premium plan for $199 p/m.

Source: upviral.com

UpViral Integrations:

Email marketing. Including Aweber, GetResponse, Mad Mimi, MailChimp, and more!
CRM. Such as ClickFunnels, Salesmanago, and Hubspot.
Webinar. WebinarJam, Demio, Webinar JEO, and TPNI Engage.

Pros:

The cheapest plan offers a reasonable amount of features for running a social media contest.
An intuitive drag-and-drop editor for landing pages.
The vast range of features allows users to do much more than just run a social media contest.
The split testing tool is a tremendous bonus!
Referral software is ideal for small businesses.

Cons:

Limited customization capabilities.
No CRM functions are available.

Website

Website: upviral.com

2.Outgrow

Source: outgrow.co

Outgrow is a popular tool for running social media contests, and the software lives up to its hype. Focusing on lead generation and audience engagement through quizzes, polls, personalized recommendations, and contests Outgrow helps any business.

But is this established software what you’re looking for? Let’s check it out!

Key Features:

Conversion tracking.
SEO management.
Numerical calculators.
Surveys.
Conditional messaging.
Email marketing.
Data analysis.
Real-time analytics.
Mobile-adaptive templates.

Pricing:

Outgrow has two different pricing structures: one for solo-creators and another for teams.

For solo-creators:

A free plan.
The Freelancer Limited plan for $22 p/m.
The Freelancer plan for $45 p/m.
The Startup Spl plan for $85 p/m.

Source: outgrow.co

For teams:

Trial: 7-day free trial
The Essentials plan for $115 p/m.
The Business plan for $720 p/m.
Contact Outgrow for the custom plan.

Source: outgrow.co

Outgrow Integrations:

Via Zapier, you can integrate the following tools to Outgrow:

Email marketing. Including Aweber, GetResponse, ActiveCampaign, MailChimp, and more!
CRM. Such as Salesforce and Hubspot.

Pros:

Variety of two unique plans modified for individuals and startups.
Advanced features provided businesses with an all-around solution for lead nurturing.
The quiz function is intuitive and pleasant for web visitors.

Accurate and in-depth tracking.

Users rave about the excellent customer service.

Cons:

They offer a few small but essential features in the higher plans only.
The calculator feature is difficult to use.

Website

Website: outgrow.com

3.ShortStack

Source: www.shortstack.com

The primary focus of ShortStack is to help businesses create incredible landing pages, run high-converting contests and optimize their email marketing.

Using ShortStack, businesses have access to a vast array of customizations most of their competitors lack and extensive contest capabilities.

Let’s see what ShortStack is about!

Key Features:

Sweepstakes.
Photo and video contests.
Coupon codes.
Refer-a-friend contests.
Instagram, Twitter, and Facebook contests.
Winner selection.
Entry management.
Templates.
Custom domains.
Landing page analytics.
Scheduled emails.

Pricing:

A Free version is available.
The Business plan for $99 p/m.
The Agency plan for $199 p/m.
The Brand plan for $499 p/m.

Source: www.shortstack.com

ShortStack Integrations:

Email marketing. Gmail and MailChimp.
Social media. Such as Instagram, Twitter, YouTube, Facebook, Pinterest, and SoundCloud.
E-commerce. Shopify and Google analytics.

Pros:

Vast choice of various contests that are highly customizable.
Designing, launching, and monitoring contests are relatively easy.
Attractive customizable ready-made templates.
Responsive email marketing features.

Cons:

Features can become confusing and cumbersome.
Pricing is way too unreasonable for small businesses.

Website

Website: shortstack.com

4.Wishpond

Source: www.wishpond.com

Marketing itself as the easiest marketing platform available, Wishpond provides a business with all needs for successful marketing.

This includes social promotions, email marketing, lead management, and much more!

Lead generation and nurturing is possible through Wishpond but does this software suit your brand’s needs?

Let’s check it out!

Key Features:

Sweepstakes.
Essay contests.
Coupon codes.
Pinterest contests.
Leaderboard contests.
Email marketing.
Various website popups.
A/B testing.
Form builder.

Pricing:

Trial: 14-day free trial
Set a meeting with Wishpond for the company to tailor a plan for your business.

Source: www.wishpond.com

Wishpond Integrations:

Email marketing. MailChimp, GetResponse, Mad Mimi, Aweber, ActiveCampaign, etc.
CRM. Including Salesforce, Pipedrive, InfusionSoft, and Close.io.
E-commerce with Shopify.

Pros:

Easy to use and offer the necessary features.
Impressive email marketing platforms.
Smooth integration with third-party software.
Advanced landing page builder.

Cons:

Reporting and data are inconvenient to evaluate.
Form builder feature requires improvement.

Website

Website: wishpond.com

5.Gleam

Source: gleam.io

Helping over 5000 customers around the world, Gleam enables businesses with features to run contests, increase their email list and reward their consumers.

Gleam is a flexible tool for social media contests that is ideal for small businesses.

But let’s look at what Gleam offers.

Key Features:

Verified actions.
Contest sharing links.
Fraud protection.
One-click contest entry.
Handpick winners.
Randomly generate winners.
Mobile-responsive widgets.
Coupons.
Pre-built email templates.
Email automation rules.

Pricing:

A Free plan is available.
You can buy all four of Gleam’s apps: Competitions, Rewards, Galleries, and Captures for $97 p/m.

Or you can buy each app individually:

Competitions app from $10 p/m.
Rewards app from $29 p/m.
Galleries app from $39 p/m.
Captures app from $29 p/m.

Source: gleam.io

Gleam Integrations:

Email marketing. MailChimp, GetResponse, Mad Mimi, Aweber, ActiveCampaign, etc.
CRM. Including Salesforce and Zoho.
E-commerce. Shopify and Amazon.
Social media. Such as Twitter, LinkedIn, Facebook, Snapchat, and Instagram.
Video. YouTube, Viemo and Wistia.
Analytics. Google Analytics, Bitly, and Rebrandly.
Community. Including Goodreads, Producthunt, and Disqus.

Pros:

Users can buy each app separately, so they don’t pay for what they don’t need.
Features are easy to navigate and configure.
Integration options are extensive.
Flexibility for creating contests.

Cons:

Rules for contests are not clearly defined.
Features need improvement.

Website

Website: gleam.io

SUMMARY – THE TOP 5 SOCIAL MEDIA CONTEST TOOLS ARE:

Upviral
Outgrow
ShortStack
Wishpond
Gleam

Conclusion

Because of social media contests, generating leads doesn’t have to be as challenging. Following the seven steps to build a social media contest, this guide outlines that you’ll create a social media contest in no time!

You need the right software, dedication, and innovative marketing practices for a successful social media contest. And the quicker you find software that works for your business, the sooner you can enjoy the perks of running a social media contest.

Within the social media contest tools we’ve reviewed, small and large businesses can find software that suits them.

Remember to keep your contest as personal to your target audience as possible and thoroughly evaluate your contest’s performance!

Frequently Asked Questions

What is a social media contest?

A social media contest is when brands stir up a tremendous amount of social media buzz by asking users to follow specific rules to enter the contest for a prize. Read this article for a step-by-step guide to creating social media contests.

Why businesses use social media contests?

Social media contests are an inexpensive way to attract enormous masses of consumers to your brand. And that’s because everyone enjoys winning! To find out more reasons for social media contests and how to create one, read this article!

How to run a social media contest?

1.Determine Your Goals and Budget 2.Choose Your Prize and a Fun Hook 3.Pick Your Social Media Platforms and Contest Structure 4. The Length and Regularity of Your Contest 5.Promote, Promote, Promote! 6. Announce The Winner 7.Monitor Your Results and Reflect. Read this article for all the details to create a social media contest.

References

GWI: Social Browsers Engage with Brands

Backlinko: Social Network Usage & Growth Statistics: How Many People Use Social Media?

Small Business Trends: Running a Contest? Here’s How to Get More Entries

EasyPromosBlog: How Users Share Online Contests They Participate in – Infographic

Tailwind Blog: How to Do a Giveaway on Instagram Successfully (+Ideas!)

The post Social Media Contest: How to Run One & Generate Lots of Leads [2024] appeared first on P2P marketing.

7 Super Easy Ways to Find YouTube Influencers for Your Brand in 2024

Liza Shuttleworth — Thu, 03 Dec 2020 11:39:49 +0000

Influencer marketing has become one of the biggest marketing mediums, and influencers abound on platforms like TikTok, Instagram, and, of course, YouTube!

So, how do you find YouTube influencers for your brand? And how do you choose the right influencer for your brand?

Today, we’ll show you some easy and effective ways to find YouTubers to work with and how to choose the right ones for your brand.

Let’s get straight to it!

The Power of YouTube Influencers

With the growth of content creation online, we’ve seen the rise of a new kind of celebrity culture.

The influencer tag isn’t just reserved for the content creators who have millions of followers, but for micro-influencers too.

This is primarily because every influencer on YouTube has a value that they’re putting out there. YouTube influencers are gathering a loyal audience who like what they do.

This gives advertisers and marketers the power to reach people through a content creator who is already trusted and admired.

Established influencers increase a business’ chances of generating meaningful leads and genuine sales.

Image Source

Influencers have disrupted an entire celebrity culture that had strong footholds in society. Now, anyone can have the influencer status albeit with the distinctions of macro and micro-influencer.

Macro influencers are the ones who have a really huge following and average millions of views on their videos.

On the other hand, we have micro-influencers who average less than ten thousand views on their videos. And, of course, there are many shades of grey in between!

Nevertheless, each influencer is important and serves a purpose depending on your marketing plan.

We will focus on finding small YouTubers in this article as we believe they hold more benefits for your brand.

You should immerse yourself in researching various ways you can approach and strategize on influencer marketing.

There are many successful models out there, and there is no harm in trying to replicate them to see what works for you.

Summary: The Power of YouTube Influencers

With the rise of social media, influencer marketing has become a core component of digital marketing. YouTube influencers offer unique benefits for the brands they collaborate with due to their high level of authority and high engagement rates.

Why Small YouTubers/Micro-Influencers?

Small YouTubers tend to come with less baggage and demands than celebrities and macro-influencers.
They have a smaller following, meaning they can easily interact with their audience and generally have higher engagement rates.
Micro-influencers, especially YouTubers, often have high authority with their followers, and their recommendations carry more weight.
Provide followers with a personal touch.
They cost less as they don’t have celebrity status.
It is easier to connect with micro YouTube influencers.

For these reasons, a micro-influencer has a higher success rate in terms of return on investment, with 82% of customers chose to purchase a product based on an influencer’s opinion.

Therefore, if a micro-influencer recommends a product to their committed audience, it will most likely generate leads and sales.

“Influencers with a following of up to 100k generate eight times more leads/engagement compared to celebrities! “

PerformanceIn

Know Your Audience on YouTube

As with any marketing plan in general, it is essential that you begin by identifying your target audience.

As a brand, you need to be in touch with your target audience and those who resonate with them, such as YouTube and Instagram influencers.

Knowing your target audience helps you to find the right people to connect with and market your brand.

We recommend adding YouTube channels, big and small, to your buyer persona.

You need to be very selective when choosing an influencer, as it directly influences your return on investment.

To find YouTube influencers, you should do extensive influencer research.

The influencer should resonate with your brand and audience as a whole. Any attempt to enforce an influencer’s narrative over your brand will defeat the purpose.

Want to find the right influencer? Check out this video by SEMrush:

If you’re lucky, you may find people already talking about you online.

Googling your business often will help you to find influencers who are already talking about you or your industry.

These people are most likely to engage in a meaningful, authentic partnership that is helpful to your business.

7 Ways to Find YouTube Influencers to Work With

We’ve finally reached the part you have been waiting for.

Listed below are the simplest and easiest ways to find and connect with YouTube influencers.

1.Find Influencers on Influencer Platforms and Marketplaces

Well, one of the places where you can find YouTube influencers is on some of the many well-known influencer marketplaces and platforms built specifically for this purpose.

Influencer management platforms allow you to easily search for YouTubers in your niche that are open to collaboration and reach out to them through the platform.

YouTube influencer platforms ensure you find relevant influencers for your brand, whether micro-influencers or big names in the industry.

Another great tool in recent times has to be Fiverr.

We all know Fiverr as a great tool for finding freelancers, but recent developments at Fiverr have made it a good spot to search for influencers too.

You can do a couple of things on Fiverr, like search for influencers directly under the influencer marketers category and see the various influencers offering their proposals for cooperation too.

Alternatively, you can always hire a freelancer from Fiverr to help you find YouTube influencers off the web.

These freelancers are highly talented in hunting for the right YouTube influencers for your brand and can prove to be time-saving and cost-effective.

2.Google or YouTube Search!

A great way to find YouTube influencers is perhaps the simplest one. It also requires the least amount of effort and finances.

Do a simple Google search containing “your niche + YouTuber” and choose the ‘Videos’ tab as shown below.

This way, you get both written articles that feature the best YouTubers and videos as well.

Most likely, your search will turn up big names in the industry.

This means that they are most likely expensive and difficult to get hold of.

If you have a well-established business with a large digital marketing budget, this is a great option for you.

If you have a small budget, you should try to narrow down your search as much as possible by using more specific keywords and phrases (for example, “best eyelashes” to find all the YouTubers who create review videos”).

Honing down your search to more specific sub-niches related to your products can help you land some influencers. Because they share certain similarities with your brand, they are bound to resonate with your audience.

You might even opt to work with several micro-influencers instead of one macro-influencers. This may attract diverse people to your brand, which can help you establish an online community.

Be very selective on your choice of influencer. Some influencers use fake YouTube subscribers to misrepresent themselves and their following, or fake much more than followers, like the ones in this video by InformOverload:

3.Use The YouTube Trending Tab to Find Influencers in Your Niche

This is a really easy way of finding the top YouTube content creators.

You simply log into YouTube and click on the ‘Trending‘ tab on the left of the screen.

It automatically shows you the top trending videos at that moment.

You should refine your search by typing keywords based on your business or niche into the search bar.

The influencers who pop up are top trending and reach a wide audience. Collaborating with them will ensure interest in your business!

Find YouTube influencers using the trending tab.

Keep in mind that YouTube works on an algorithm, and influencers trending today might disappear tomorrow.

This is why selecting the right influencer, using the tips in the video above, is so important.

One trending video doesn’t make an influencer. Consistent content and engagement do.

4.Look for Previously Sponsored Content

Not everyone on YouTube is looking for collaborations.

You need to search for people who have already worked with different brands or are currently working with them.

To find YouTube influencers, you should search for the hashtags ‘sponsored’ or ‘ad’ + your niche.

You are sure to find many paid ads and content. These YouTube posts are tailored to market and advertise a product or service for a business like yours!

Check out this example from Inthefrow:

You should take note of this and try to reach out to these influencers, too.

They are interested in creating partnerships and growing their own brand through collaborations.

Someone else has already done the hard lifting for you to find these influencers. Their reach has proven to work for other brands, and it’s easy to see their engagement on their posts.

So, searching for sponsored content can help you land some great talent for your brand without much effort on your part.

5.Search Relevant Hashtags to Find YouTubers Relevant to Your Niche

Another great way to find relevant influencers for your brand is to look for people through hashtags on social media.

Hashtags are used abundantly on YouTube. This helps to promote and expedite people’s searches to easily find what they are looking for.

Searching for hashtags that are relevant to your brand and industry can help you find influencers.

As their hashtags are relevant to your business, their audience has most likely also taken an interest in products and services similar to yours.

Connecting with influencers who are already discussing things relevant to your brand creates authenticity within the content. Those influencers will lead to real engagement and conversions.

Your focus should be to see who the conversation starter was and who was contributing the most to that particular hashtag. The number of subscribers will also indicate how far their influence can reach.

Once you get your hands on this information, you should reach out to these influencers, as a natural collaboration can evolve easily (check out our Guide on Influencer Agreements and Contract Templates before you engage an influencer).

Not sure how to reach out to influencers? Check out this video by Erin On Demand:

6.Network with Influencers to Find Complementary Influencers

YouTube influencers often collaborate with other influencers and feature each other in their content. Usually, these influencers operate in affiliate industries and niches.

If you have found an influencer you are interested in, or one you have already worked with, you should review their videos to find featured influencers.

You can also view their YouTube channel. Some influencers have a few channels and you might find other influencers featured in the additional channels too.

Alternatively, you can contact influencers you have worked with, or are currently working with, for referrals.

If you have a long-standing relationship with an influencer, they would usually be willing to share some of their network contacts with you.

7.Hire an Influencer Marketing Agency

Finally, if all else fails, you can always go for an agency that can help you find YouTube influencers.

There are some great dedicated influencer marketing agencies that can help you find the perfect match for your company.

Hiring an agency significantly decreases your legwork and allows you to relax. Giving you time to focus on other tasks rather than fretting over which influencer to get on board with.

These agencies will suggest names and help broker deals between you and the influencer to facilitate and speed up the process to your advantage.

Summary: 7 Ways to Find YouTube Influencers to Work With Are:

Find YouTube influencers on influencer platforms or marketplaces.
Do a Google or YouTube search for “your niche + YouTuber” to find relevant influencers.
Look for YouTubers that are trending by going to the Trending tab on YouTube.
Look for influencers who do paid collabs by searching “sponsored or ad + your niche” on YouTube.
Use relevant hashtags to find influencers posting content related to your niche.
Network with influencers you have worked with or know to find other influencers in their network.
Hire an agency to find relevant YouTube influencers for you.

Final Thoughts on These Easy Ways to Find YouTube Influencers

I hope these methods help in establishing new business relationships and allow you to use influencer marketing to your advantage.

All these are great ways to get influencers on board, pay YouTube influencers, and avail their services.

We hope that you find YouTube influencers who can take your brand to the next level!

Frequently Asked Questions

Why Should You Work with Small YouTubers?

Small YouTubers tend to come with less baggage and demands compared to celebrities and macro-influencers and their videos tend to convert better. Read this guide for more information about small youtubers and how to find them.

Will YouTubers Work for Free?

As much as 48% of influencers will work with a brand for free or for free products if they really loved them. Read the full guide to learn how to find YouTubers to collaborate with.

Is Influencer Marketing on YouTube Worth It?

No! The influencer marketing industry has been steadily growing each year on YouTube, which has become an effective search engine for consumers looking for product/service recommendations from YouTubers they trust. Read the full guide to learn more about YouTube influencer marketing and how to find influencers on YouTube.

References

Shopify: 15 Influencer Marketing Trends to Shape 2023

Jack MaCry: Marketing Platforms that You can Partner with as an Influencer

Launch Metrics: 3 Key Data Stats on the State of Influencer Marketing

Mikhail Alfon: How to Work with Micro-influencers (video)

PerformanceIn: The Impact of Influencer Marketing and the Rise of Micro-influencers

The post 7 Super Easy Ways to Find YouTube Influencers for Your Brand in 2024 appeared first on P2P marketing.

Online Reputation Management: The Full Guide and Best Tools for 2024

Liza Shuttleworth — Wed, 25 Nov 2020 14:03:15 +0000

The definition of online reputation management can be explained as the ongoing task that serves to create, cultivate and maintain your business’ brand.

It is all about perception and managing that perception amongst consumers online.

Online reputation management includes:

Review monitoring
Social media monitoring
Review generation
Reporting and analysis
Response management
Sentiment analysis

In other words, reputation management gives you the insights needed to improve your online brand identity and grow your business.

Does this seem like an overwhelming task? Don’t worry!

In this guide, we’ll show how to manage your online reputation step-by-step, including the best platforms and tools to use for a successful business with a sterling online reputation!

Let’s get into it:

Quick Comparison – Best Online Reputation Management Platforms & Services

This is a quick comparison of the online reputation management tools we have reviewed in this guide.

Keep scrolling down for more details on each platform and service!

Best Online Reputation Platforms & Services	Pricing	P2P Rating & Website
Google Alerts	Free	4/5 View Website
Social Mention	Free	4.5/5 View Website
SentiOne	From $299/month	3.5/5 View Website
Reputology	14 Day Free Trial From $60/month	4/5 View Website
Meltwater	Contact for Pricing	3.5/5 View Website
Hootsuite	Free Plan 30 Day Free Trial From $29/month	4.5/5 View Website

Why Do You, as a Business, Need to Monitor Your Online Reputation?

Managing your business’s online presence is more than just managing the website, blog, and social media platforms.

When you Google your own business, you will be surprised to find business listings, reviews, and photos appearing out of nowhere.

Image via Suntech

The potential damage these ‘other’ information sources can cause is quite alarming, and the reputation of your business is at stake. It seems like you have no control over what is being said.

Too many businesses don’t seem to be bothered about this. But, statistics show that what other people are saying about your business is increasingly becoming more important. Especially in the current digital age.

Studies show that 90% of customers read online reviews before they visit your business. And among consumers that read reviews, 97% read the businesses’ responses.”

Brightlocal Consumer Review Survey

It’s clear that what online reviews say about your business and how you respond to those reviews, is of greatest importance. It can result in the success or failure of your business.

Let’s look at the most important reasons why you have to create an online reputation management strategy. And why investing in online reputation management software and services is non-negotiable.

If you’re serious about growing your business, read on!

In short, the fact that your mom says you’re cool, is simply not enough!

5 Good Reasons to Manage Your Business’ Online Reputation

Your Online Presence is Everywhere
Responding to Reviews is Crucial
To Maintain a Positive Brand Identity in the Eyes of the Consumer
Positive Reviews Can Help You Rank Higher on Search Engines
Higher Revenues

Let’s jump into an explanation of how these play out:

1.Your Online Presence is Everywhere

Keeping track of your customer’s online comments, reviews and conversations can be challenging. And responding to each individual piece of feedback can be tiresome. Especially if you need to manage negative feedback and criticisms.

Image via Twitter

Your online presence is everywhere! So, without an online reputation management strategy, you can easily miss opportunities to defend, and build, your brand.

2.Responding to Reviews is Crucial

84% of people trust an online review as much as an in-person review or word-of-mouth recommendation.

In addition, businesses that respond swiftly and professionally to both positive and negative reviews online seem to minimise the potential of negative feedback spiralling.

Image via Twitter

Responding to online reviews is crucial. And, it should form part of your online reputation management strategy.

3.To Maintain a Positive Brand Identity in the Eyes of the Consumer

It only takes one negative comment to destroy your brand’s identity and sow thoughts of doubt in consumers.

With the rise of social media platforms like Instagram and TikTok, we’ve also seen the rise of consumer-generated content. Customers tend to highly value the reviews from popular micro and macro influencers. And what they say about your business or brand can really impact your brand reputation.

Image via Twitter

It is crucial to manage all feedback, reviews and comments on your business in order to maintain a positive brand identity. Especially on outside platforms like blogs, review sites, social media and press releases.

In order to maintain a positive brand identity in the eyes of your consumer, you need to know who your consumers are and who they listen to.

However, if you do get negative feedback, follow these tips from Neil Patel:

4.Positive Reviews Can Help You Rank Higher on Search Engines

Online reviews are factored into organic local search rankings. And consequently those businesses who actively manage online reviews and stay highly engaged with customers, can position themselves better in search engine rankings.

It’s simple, the more people talk about your business, the higher your ranking will be on search engines. Your job is to make sure that when people find your business, they find positive reviews.

5.Higher Revenues

Higher search rankings and a more reliable brand image effectively results in higher revenues. According to a study conducted by the Harvard Business School, it showed that businesses that had higher ranks enjoyed better revenues by around 5-9%.

Now, who is not in the business of making money? All businesses aim to generate income and increase their revenues. Consequently, managing and building your online reputation can have a direct impact on your numbers at the end of each financial year.

5 Ways to Monitor & Track Your Online Reputation

The task of managing your online reputation is no longer a nice-to-have. Subsequently, with the rise of social media usage, it is becoming an essential part of running any business.

1.Monitor your Online Reputation

Your first step is to take a look at what people are saying about your business online. And, there are numerous ways for you to find the information you need.

Therefore, finding the right online reputation management tool is essential. There are many tools that can help you track, analyse and report.

From free options like Google Alerts to more in-depth tools like Meltwater. More on the various tools available a little later.

Image via Twitter

2.Make Sure to Have an Online Reputation Management Strategy in Place

The first thing people always do when looking for information on your business, is to Google it. And unfortunately, when it comes to online reviews, consumers tend to put more effort into voicing their negative experiences.

To improve the reputation of your business, you need a solid strategy.

From managing and responding to negative feedback to actively asking for feedback after a customer has engaged with your products or services. Therefore, this shouldn’t be an afterthought or the job of an intern.

Businesses should invest in resources to actively help them drive their business forward.

3.Track your Competitors’ Online Reputation and Strategies

Your online reputation will always be compared to your competitors’. Likewise, taking and learning from their successes and mistakes can really help you to fine-tune your own online reputation management strategy.

Look at their websites, social media profiles, paid ad campaigns, PR coverage and marketing newsletters. Which influencers are they working with?

Ask these questions and pay close attention to their strategies. Consequently, this will help you to position your business in a positive, and competitive light.

4.Track Your Hashtags and @ Mentions

This might seem obvious to some, or like Greek to others. But, people are talking about your business.

For example, take a close look at the use of brand-owned hashtags and consumer-generated hashtags used amongst your consumers.

You need to know the various platforms and their functions in order to keep a close eye on your business’ reputation.

Get interested! And, if you are not tech-savvy and interested, appoint someone to run this part of your business for you.

Social listening can also help you to improve your product or service development. Read more about how Uber obtained a 100% increase in conversations around their App.

5.Invest in Online Reputation Management Software

If you are serious about managing you business’ online reputation, then finding the right software tool is probably the number one action to take.

The various tools offer different features; some are better suited to specific industries.

Let’s dive into the various tools and services you need to manage your online reputation successfully.

6 Platforms and Services for Online Reputation Management

Finding the best online reputation management software is key to a running a successful business.

Reputation management software is designed to:

Help businesses and brands keep on top of what is being said about them and their products or services.
To trawl review sites, blogs, social networks, and the media.
To include a sentiment analysis tool to indicate positive, negative or neutral experiences.
Allow companies to identify major problems and address the issues where possible.
Measure and evaluate customer’s reactions to marketing campaigns and help companies plan for future outreach.

That’s a mouthful, so let’s look at the various options so you can find the ideal fit for your business:

1.Google Alerts

Google has several valuable free tools for businesses, and Google Alerts is one of them. It focuses on monitoring your brand and can also be used for content creation.

It’s easy to use, and you simply enter your company name to get email notifications of your mentions on Google’s database.

Subsequently, you can then receive feedback based on your preferences:

as they happen
at least once a day
and at most once a week

Easy, simple and effective to start you out on this journey. But, not nearly as in-depth as some of the other tools.

Cost: FREE

2.Social Mention

Image via Brandmentions

Social Mention monitors over 80 social media sites, including Facebook, Twitter/X, and YouTube.

The results display strength, sentiments, passion, and reach. The good news about this tool is that it’s free, fast, easy and based in real-time.

Cost: FREE

3.SentiOne

Gif via SentiOne

SentiOne has unique features to not only access real-time data, but to give you access to historical data too. It enables you to see what people have said about your brand in the past.

They offer the following services: the tracking of your brand’s mentions, social profiles or other keywords. Plus, you can filter the results into positive or negative mentions to help you act quickly to avert a crisis when necessary.

“SentiOne provided an all-in-one online contact centre with integrated social channels and messaging apps to help AirHelp reduce response time on Facebook Messenger by up to 65%”

SentiOne AirHelp Case Study

Cost: Team Plans from $299/month

4.Reputology

Reputology is a review management and monitoring platform designed to help multi-location businesses improve. They convert negative reviews into customer service tickets.

Secondly, they can also ‘listen’ to what customers say about your site from industry-specific review sites.

It is designed for businesses in the hospitality, dining, healthcare, fitness and real estate niches. Check them out if your business falls into one of these categories.

” 90% of consumers look at online reviews before making a purchasing decision, so negative reviews are very likely to steer people away, especially if the negative reviews happened more recently than the positive ones”

Brightlocal Consumer Review Survey

They also encourage asking for reviews at point of sale. Read more about it here.

Cost: From $60, see below:

Image via Reputology

5.Meltwater

Image via Meltwater

Meltwater goes beyond the press monitoring of other online reputation management software tools by including social media listening into the mix with real-time analytics.

They offer the largest global media database, plus they have the ability to track your competitor’s features and mentions.

You can directly transform the reports and analytics from the dashboard into presentations. As a result you can easily share this information with internal teams in your business.

They offer phenomenal guidance and support. It’s definitely considered one of the best tools on the market.

Cost: Not provided: contact them to request a quotation.

6.Hootsuite

Image via Hootsuite

You can’t talk about online reputation management without mentioning Hootsuite.

Hootsuite is known for:

Working across various sectors: from small businesses and NGO’s to governments.
Integrating with the tools you already have: Google Drive, Dropbox, Adobe.
Being a trusted and reliable platform with plenty of features to make managing, analysing and reporting more effective.

Cost: Free plans are available, or paid plans from $29 a month, see breakdown below:

Image via Hootsuite

Conclusion

The task of managing your online reputation is no longer a nice-to-have. It is an essential part of running any business, especially with the rise of social media usage.

It might seem like a mountain of a task. However, it is really quite simple. So we trust that these guidelines and tools not only convinced you into action, but that it will also elevate and enhance your business strategy.

In conclusion, all of this is so you can enjoy greater online engagement, higher revenues and the pure joy of running a successful business.

Frequently Asked Questions

What is Online Reputation Management?

It is the ongoing task to create, cultivate and maintain your business’ brand name and perception online. To read more about online reputation management check this guide.

Why is Reputation Management Important?

You get a better search engine ranking, increase customer trust and credibility, higher revenues and a professional image. Learn about the impact reputation management will have on your business in this guide.

How do I do Online Reputation Management?

Step one is getting a tool or software to help you track, analyse and report on findings. Find out all the tools to do online reputation management in this guide.

What are the best tools for Online Reputation Management?

This depends on your type of business. Check out our section : 6 Platforms and Services for Online Reputation Management in this guide to learn more.

Resources

Ed Kent Media: Why Reputation Management is Important

Neil Patel: Guide to Reputation Management

Brightlocal: Local Consumer Review Survey

Brand24: Uber Case Study

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