Oktopost allows for control over the content generated by users and also suggests new content based on the content created internally. Users can also suggest specific content items they think would be valuable.  

The platform makes use of different Boards for content and once content is shared to the employee advocacy board, it is then shareable by everyone who has access to that board. Oktopost also integrates with the Salesforce CRM platform, allowing sales teams to undertake advocacy within Salesforce.

Oktopost offers robust, post-level analytics, which reveals how social media posts drive traffic and leads. You can track your campaigns across a number of metrics including impressions, clicks, retweets, conversions, and more. The gamification features motivate your employees to share more by providing complete transparency of top-performing peers.

It integrates with most marketing automation platforms like Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. It also shows the actual ROI of social media by tracking leads back to the specific post they came from, which is very useful for strategy and planning.

The Social Compliance features of Oktopost are also robust and help comply with legal requirements. Additionally, you can ban inappropriate and offensive keywords to prevent employee advocates from misusing their social media handles.

Our Review Verdict

Oktopost has been specifically designed for B2B companies to improve their social media game and start leveraging the social circle of their employees for a boost in their business activities. If you are one such business that meets this description, we definitely recommend Oktopost for you!

Signing up with the tool is really simple. All you need to do is visit their website and log in with your LinkedIn account, and you are all set to start using the tool. 

Sharing from the email is also very easy and straightforward and the platform supports sharing to Twitter, Facebook, LinkedIn, Pinterest, or via email. The employees can see everything they need to share in a single location.

Easy Advocacy provides gamification and a visual leader board that shows which campaigns and which employees are garnering the most traffic and engagement. This leaderboard also encourages employees to maximize their results. You can track performance metrics like the number of emails sent and clicked, number of social shares, website visits, and a ranking of the top ambassadors.

All of the messaging and links are mostly pre-written and formatted within the platform. This gives marketers a great point to start with. They can simply make minor tweaks to the message to add a personalized touch and start sharing it with their employees for them to share it further.

Our Review Verdict

Since Easy Advocacy is completely free and really simple to use, we totally recommend it for beginner marketers just starting out with Employee Advocacy. It might not provide very advanced functionality, but it sure does a great job for a tool that is completely free to use.

EveryoneSocial allows users to create their own content and they can add feeds and blogs that interest them too. Content can be controlled by blacklisting or marking certain items as ‘read-only’ so that it can’t be shared if it is inappropriate for the company’s image. Approved content can be tagged for importance so that users know which content to focus on and features such as scheduling allow for posts to be pre-scheduled to post at preferred times.

Shareable content can be shared as-is from the platform or modified by users as they wish. The whole point is to make the content curation a zero-hassle task, where you can source, review, and publish content for all your people in just a few minutes.

The platform also features an extensive set of analytics tools to monitor employee advocacy and provides detailed reports. You can track what has been shared externally and how well it is doing. This way you can see how impactful each employee has been and measure your audience reach. This also helps drive toward core business KPIs.

Our Review Verdict

EveryoneSocial is easily the most reliable Employee Advocacy and Social Selling platform being used by leading marketing, recruiting, and communications teams. We totally recommend it for enterprise companies looking to drive results in marketing, recruiting, employer brand, employee engagement, and communications.

As an Employee Advocacy platform, it requires the company to assemble and curate a content library from various internal and external online sources.

Curators can then segment employees into teams or groups and share different combinations of content with them. Employees can use their mobile devices or phones to check the feed within the platform and share content items on Facebook, Twitter, and LinkedIn.

PostBeyond offers robust reporting on some really important metrics including adoption, share rate, engagement, and a lot more. One of the metrics they use is the ‘earned media value’ of a campaign, which tells the company what that would have cost them if they were advertising using paid social media. This is useful for calculating ROI and informing strategy and employee incentives to participate.

The platform also offers simple and user-friendly integration with major marketing tools such as HubSpot and Salesforce. This way you can connect it with the apps your marketing team already relies on, and sync all your data to make operations smoother and less hectic.

It also has a dedicated HR suite that helps recruit the best talent for the business. The platform empowers your most engaged employees to advocate on behalf of your company, and attract the top candidates. This way you get to capture talent and referrals in an authentic way rather than waiting for the right candidate to apply.

Our Review Verdict

PostBeyond is used by some of the leading brands across the world including ConnectWise, Starbucks, Randstad, Hyland, Dynatrace, VTS, etc. If you are a business with a goal of activating employees from across your organization to tell one cohesive brand story on social media, PostBeyond is a platform you must not miss out on!

Site curators put together the internal and external content they wish their employee advocates to share. They can then control the content streams, the order of appearance and schedule links and content to be made available to employees at the best times for them to share it.

Employees then share to their own social media accounts on Facebook, Twitter, LinkedIn, WeChat, Xing, VK, and Weibo. Individual post captions can be edited by employees to maintain their personal and individual style or tone. Additionally, the posts can be shared from all kinds of devices and platforms including web browsers, phones, emails, etc.  

Smarp offers gamification and incentives to keep employees engaged and interested. Companies can make their own prizes or incentives based on performance and participation.

The reporting and analytics of the platform allow employees to view metrics that help them keep track of their performance. Admins can access broad level data and then filter down to see performance statistics by employee and by individual post. This makes it easier to understand what content creates the most buzz across the company or the region.

Our Review Verdict

Smarp is an incredibly powerful tool when it comes to Employee Advocacy or even Social Media Marketing. The software is tailored for enterprise use and works best for organizations with more than a thousand people on board. Its proven track record of delivering results and driving ROI makes us recommend this tool for businesses.

The platform helps organizations create curated and controlled employee advocacy programs. Its gamification features breed friendly competition and drive engagement by users. Admins can post relevant content, internal and external, for users to share and can control what users see and what they can share. Admins can also write different versions of messages and captions, which then appear for randomly selected employees to keep the content unique and differentiated between different users.

The reporting and analytics capabilities are comprehensive and allow the users to measure everything so that they can demonstrate value and keep optimizing the strategy. You can track program engagement, platform activity and usage, and demonstrate tangible ROI. 

A responsive dashboard shows you community health stats, external sharing activities, and internal engagements. Segmentation and filtering allow you to build detailed, customized reports. These reports can be exported to sync with other platforms, allowing for a deeper analysis. 

There is a dedicated EMV calculator which helps you demonstrate tangible ROI by measuring the impact of employee shares based on your organization’s average CPM, CPC, and value of reactions across every major social network

Our Review Verdict

Dynamic Signal is a great Employee Advocacy Platform for medium to large-sized organizations. Its flexible access through a mobile app, desktop app, and web make it easier for both the organization and its employees to keep using it effectively. If you’re looking to get more control over what your employees share and how their engagement rates vary over different platforms, you must check Dynamic Signal out.

According to Hootsuite CEO, Ryan Holmes, “Employees want to actively contribute to an organization’s success. Amplify makes it easy for employees to share approved content on their own social networks, empowering them to be advocates who are engaged and connected with their company.” Thus, his statement is the perfect explanation of the significance of Hootsuite Amplify in helping employees build meaningful connections with the company. That is to say, they realize that they play an important role in building up a company’s name through social media.

Above all, the use of Hootsuite Amplify provides advantages to the marketing and sales teams of a brand. It enables employees to increase sales productivity by utilizing the power of social media. Employees can easily configure social media platform notifications, like that of Twitter, to notify them of relevant conversations about their brands. Having the power of knowing that people in their social media circle are talking about their brands, allows them to answer and join discussions happening on different social media platforms in real-time. This gives employees the opportunity to push for sales in an instant.

Certainly, this app is a great way to nurture relationships between brand employees and potential customers. Employees tweet, re-tweet, like, share and engage in conversation about their brand on social media networks.

The Hootsuite Amplify mobile app is available for both iOS and Android devices.

Our Review Verdict

Hootsuite Amplify is a unique brand ambassador management tool that improves your employee relations by making them the ambassadors. Certainly, it has paved the way for empowering employees by making them advocates of their respective companies. All in all, it is completely reliable and trustworthy!