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Upfluence

Our Score 4.5

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About Upfluence

Upfluence is a leading influencer marketing platform and stands out as a top solution for e-commerce brands. It offers a comprehensive range of features to handle every aspect of influencer marketing from start to finish.

Upfluence has an extensive database of influencers, spanning from nano-influencers to well-known celebrities across various niches.

The platform’s comprehensive search filters allow you to pinpoint the exact type of influencers you’re seeking quickly.

Upfluence also offers tools to discover organic influencers on social media and ‘influencer matching’ functionality to identify potential brand ambassadors among your existing clients.

It is an all-in-one solution for influencer discovery, analysis, recruitment, ongoing management, payments, and results tracking.

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Advanced data analysis and reporting features make it easy to track the performance of individual influencers, affiliates, and your overall campaigns.

Additionally, Upfluence offers social listening capabilities to track hashtags and mentions related to your niche, brand, and even your competitors, providing valuable insights for your influencer strategies.

One of Upfluence’s key advantages is its extensive integrations, including email, CRMs, PayPal, and Zapier, to synchronize your influencer marketing with your existing systems and workflows.

Upfluence also integrates with e-commerce platforms such as Shopify, BigCommerce, WooCommerce, and Adobe Commerce, which make it an ideal choice for e-commerce brands.

As an e-commerce brand, you can discover sales-oriented influencers and manage and track their affiliate activity within the platform. You can even create discount codes in-app, and the one-click shipping feature simplifies the process of providing products to your influencers.

Despite its wide range of features, Upfluence maintains a user-friendly and intuitive interface, making it accessible even to those new to influencer marketing. It also offers extensive DIY support materials, along with a dedicated customer support team to assist with onboarding and setup.

Our Review Verdict

If you’re looking for a robust influencer marketing solution that encompasses everything you need, including integrations with e-commerce platforms, Upfluence is an excellent choice.

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Main Features

End-to-end influencer management platform

Influencer discovery and analysis, and a huge database of verified influencers

E-commerce integrations with Shopify, BigCommerce, Adobe E-commerce and WooCommerce

Channels include Instagram, YouTube, Facebook, Twitch, TikTok, Twitter, Pinterest & Blogs

Social listening and organic influencer discovery

Affiliate management software

Create in-app discount codes

Productivity integrations for email, CRMs, PayPal, Zapier and more

In-app shipping and influencer gifting

What integrations are available for Upfluence?


Upfluence integrates with the following business systems and applications

Shopify

WooCommerce

Adobe Commerce (Magento)

BigCommerce

Outlook and Gmail

Klaviyo

Zapier

PayPal

Hootsuite

Refersion

Pros

Comprehensive influencer management platform, including pay-outs & product shipping

Huge database of vetted influencers of all sizes from nano-influencers to celebrities

In-depth search filters and influencer audience analysis

Social listening and organic influencer discovery features

You can create in-app discount codes

One-click shipping from within the app

Advanced analytics and reporting

Integrations for e-commerce, email, CRMs, PayPal, Zapier and more

Affiliate management software

Cons

Initial set-up can be quite an involved process

Comprehensiveness of the features can be overwhelming for new users

Growth

Custom Pricing

Scale

Custom Pricing

Enterprise

Custom Pricing

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Our score

4.5

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