Employer Branding Agency: The Top 11 Agencies Worldwide + Updated 2024 Statistics

Achieve an excellent employer image to engage and retain top-tier talent while providing an outstanding brand experience to your target audience! To do this, create and grow an inclusive, results-driven employee culture, providing employee career development opportunities and world-class customer care. 

If you’re wondering where to start, the answer is simple – evaluate the best employer branding agencies for your business.

Nearly 80% of women and 70% of men in the US won’t apply for a job at a company with a bad reputation. Also, 50% would still not work for those companies even if you offered them more money!

And if a strong and positive employer brand can reduce your recruitment costs by a whopping 50%, it’s obvious why employer branding agencies matter. There are a lot of factors behind developing and managing a successful and motivated workforce. 

While this one term – employee branding, pretty much covers it, it’s much easier said than done.

We want your business to thrive, so we’ve grouped the top 11 employer branding agencies worldwide with excellent reputations for employer branding!

Do you want to work with the best employer branding agencies for a collaborative and performance-oriented work culture while attracting highly-skilled industry professionals? 

We bet you do! 

Let’s begin!

Employer Branding Agency Services

Besides employer branding, these agencies offer a valuable range of services. These services will help you recruit and manage top-tier talent and nurture a positive workforce culture. Plus, you can achieve the brand image you’ve always intended. Here are the top services employer branding agencies offer.

Employee Experience

An essential part of a successful employer brand strategy is employee experience efforts. Agencies will provide your brand with strategies to ensure your workforce is happy and success-driven. Without an optimized employee experience, current employees may lack the motivation they need to achieve the results they want.

To deliver the best employee experience, employer branding agencies will use tactics like:

• An engaging candidate experience to entice potential employees about your company.
• World-class onboarding to effectively bridge the gap between the candidate and employee experience.
• Consistent employee communication to gather constructive feedback and maintain employee morale.
• Career development opportunities for employees to have reason to stay loyal to your company and progress their skills.
• A reasonable employee compensation, so employers feel they’re being compensated enough for their work.
•  Respectful and seamless offboarding to gain employee feedback for reduced retention rates and a refined employee experience strategy.

With these strategies, employer branding agencies can ensure every stage of recruiting, onboarding, and managing employees work in favor of your business and its employees.

Brand Consulting

Agencies offer brand consulting so they can understand your business objectives, value, and current strengths and challenges. With this data and information, agencies have what they need to develop tailored strategies best for your business.

Agencies offer brand consulting services to help businesses:

• Identify their brands
• Eliminate unnecessary spending and strategies
• Only stick to the valuable ideas
• Develop consistency
• Find the most authentic and brand-tailored approaches
• Determine the best partnership opportunities

Brand consulting will help you and your agency find the best way to achieve your desired results.

Recruitment

Recruitment is a typical service among agencies specializing in employer branding. Some agencies take it a step further and only provide recruitment expertise. You can also find employer branding agencies that help businesses expand internationally with global recruitment services.

Offering recruitment, employer brand agencies deliver benefits like:

• Hiring the best talent faster.
• Accessing highly skilled employees.
• Providing the best market research.
• Providing specialist recruitment insights and knowledge.
• You can save time and resources by avoiding hiring employees that aren’t best for your business.

Social Media Marketing

Employer brand agencies often offer social media marketing services to advertise job postings and enhance a company’s culture. With social media marketing, employer branding agencies can:

• Share brand accomplishments and milestones.
• Celebrate employee achievements.
• Announce new employees.
• Promote job listings.
• Share company culture to engage potential candidates.

You might not think so, but these factors will help you attract high-quality employees and gain traction for your business. For example, look at Starbucks. Starbucks usually posts happy employee moments on its Instagram page. Doing this shows unity between their workforce, and with this, they can create a concept of family, not just employees.

How We Chose the Agencies on This List

There are many employer branding agencies around, but we chose the top 11 to make it easier for you. Here are the factors we evaluated to pick the best employer branding agencies:

1. Industry Experience: How well your agency knows about employer branding makes all the difference. Choose an agency with extensive experience working with employers to develop and maintain a productive workforce and thriving work environment. Consider how long your desired agency has been around and how much they’ve achieved for their clients.
2. Range of Services: Besides employer branding, opt for an agency that offers services to enhance its employee branding offerings. For one, your agency should have expert recruitment services and resources to determine the best talent for your work culture. Your agency should also have the expertise to help you manage employees and find the best digital channels to promote your job listings.
3. Testimonials: The best way to know how effective an employer branding agency is, look at their testimonials. What past clients have to say is what you should listen to. Checking an agency’s testimonials isn’t only about checking whether they can help you, but evaluating the agency’s strengths. Beyond testimonials, check an agency’s online reviews on sites like Clutch and G2.
4. Case Studies: Agencies that are the real deal will have a list of case studies available on their websites. Newer agencies may not have a tone of case studies, but in this case, check for quality and not only quantity.
5. Sectors Serviced: Get an employer branding agency that has worked with businesses in your field. Employer branding services don’t work the same for companies in various sectors. For example, how you target talent for healthcare institutions differs from recruiting employees for finance firms. Fortunately, the employer branding agencies we’ve gathered have experience working with businesses of all kinds.
6. Degree of Employer Branding Specialization: Some agencies specialize in employer branding while others offer a wider spectrum of services. Evaluate what’s vital for your business and what services you’re looking for. Understanding this will help you decide if you need an agency specializing in employer branding. Or opting for an agency that offers a broad range of services works better. 
7. Employee Experience Services: Employee experience is pivotal for successful employer branding. The agency you choose must have a sufficient range of employee experience services to help you develop a work environment that works for everybody. Without happy employees, it’s challenging to grow a successful and productive brand.
8. Workforce Performance Services: Keeping your employees satisfied isn’t the only aspect of a productive workforce. You need measures to ensure your team is performing well and has the best resources to achieve this.
9. Innovative Talent Acquisition: Traditional recruitment just doesn’t cut it anymore. Use recruitment strategies tailored to your target candidates to attract the best and most-fitting workforce. Your employer branding agency needs to help you define the best talent for your company, strategies to find these employees, and the best digital spaces for results-driven job listings.
10. Workforce Culture Experts: Employer branding agencies with teams of experts are the best agencies. Work with these agencies because team members will have loads of experience developing thriving work cultures. If you want high-quality services, choose an agency with experts.

Now that you know how we choose the top employer branding agencies, here they are!

11 Best Employer Branding Agencies

1.Alaant

Atlaant is a favored choice for employer branding agencies as they have all the key services for successful employer branding. Firms can work with Atlaant to find talented temporary employees, hire skilled, full-time employees and establish a goal-driven work culture. This agency will start by outlining an effective and tailored employer branding strategy followed by taking the required steps to help boost your workforce and reputation. Atlaant also provides solutions to correct negative brand reputation.

 

2.Brandemix

Brandemix offers nothing short of specialized and expert employer branding services. As this agency’s slogan is, “Bonding Through Brand Strength”, it’s clear to see what approach Brandemix takes. This agency has worked with a long list of world-renowned brands in various industries. Brandemix delivered an effective employee experience and brand communications strategy to Estee Lauder’s workforce spanning over 38,000 employees and helped Bayer establish a company culture comprising their vision and values for more than 16,000 employees.

3.Blue Ivy

Blu Ivy is a fantastic choice for an employee branding agency specializing in designing, developing, and deploying a successful employer branding strategy. You can depend on this agency to help you define and recruit the best employees for your brand, guide you to maintain a thriving and productive-driven work environment, and create an impressionable brand. This agency will start by understanding your values, mission, and goals, the type of work culture you need to achieve maximum results, and how to communicate this to your customers.

4.Ph.Creative

Ph.Creative is an employer branding agency dedicated to helping mid-level and large companies establish a productive and interactive work culture and strategic onboarding approaches. This agency understands how vital it is to relay your brand’s value and core message through employer branding, so Ph.Creative offers solutions to achieve exactly that. With the help of Ph.Creative you can turn your employees into family, use techniques to attract your target candidates, and set realistic employer branding goals for your brand.

5.Universum

For all things related to employee branding., Universum has you covered. For starters, this agency will help you develop a successful value proposition through a five-step process. Next, Universum also offers consulting to create foolproof approaches that attract your target audience while helping you define a customer-centric brand voice. Additionally, you can access many valuable resources from Universum to aid your branding strategies. These resources include a social media marketing playbook and reports for talent insights and employer performances.

6.MSI

Defining and growing employer branding is hard enough when you’re considering an in-office workforce. And this only gets tougher as companies expand globally and hire at-home employees. Fortunately, MSI can help businesses expand their branding internationally through services like remote worker care, relocation compliance, and Tax. MSI also provides services for virtual assignments to upskill workforces and relocation cost management. See, MSI can help you take your employer branding strategy to new places (literally!).

7.Gattaca

Gattaca can help mid-level businesses and enterprises deploy a technical recruitment process to find and evaluate the best candidates while motivating and optimizing your workforce. But what makes Gattaca unique is that this agency also offers valuable services for workforce and recruitment solutions outside of employer branding. The bespoke recruitment campaigns are sure to quickly attract and secure your targeted talent. While the wide variety of marketing materials will help you maintain and grow your brand image.

8.Splice

Splice is an experienced employer branding agency that brings technical and creative strategies to successful talent recruitment. To help you develop a thriving work culture, Splice uses social media, high-level research, and an in-depth understanding of your business. You don’t have to worry about the type of professional roles you need. Splice will help you find short-term, long-term, hourly, and fixed-term contract employees.

9.Exaqueo

There are many employer branding agencies out there. But not many take such a tailored and customized approach as Exaqueo does. Exaqueo can help brands that don’t know much about recruitment through a full-circle approach for candidates and employers. Making this agency even more impressive, Exaqueo’s whole self-model was featured in Harvard’s Business Review. This agency has led the very first candidate-centric model for employee recruitment too. Exaqueo also helps guide your brand in making personalized advertising and marketing decisions based on what your want your ideal work environment and workforce to look like.

10.ThirtyThree

ThirtyThree provides every element for employer branding and an optimized employee experience while providing your business with expert digital marketing and PR services. This employer branding agency will help you develop a trusted and successful brand through business storytelling, leadership support, and developing efficient and effective internal communications. Plus, ThirtyThree will map your employees’ journeys for a positive workforce, create HR frameworks and create manager and advocacy programs.

11.Talentful

Talentful takes a modern and specialized approach to local and global recruitment. The founders of this employer branding agency have worked with many top-tier tech companies, helping them find and manage the best employees for their companies. You can rely on this agency to ensure your candidates have the best and smoothest onboarding experience, and you’ll have access to global employees at the top of the talent pool. Talentful also has a record of proven success with over 2900 job placements, a client net promoter score of 70, and an average time of three weeks to secure hires. They’ve also reduced hiring costs by almost 50%.

Employer Branding Importance

Employer branding is imperative because of the advantages it offers to businesses.

• Attract and Retain Employees: With employee branding, you can deliver an optimized employee experience to engage new employees and retain existing ones. If your employees enjoy their work culture, it gives them less reason to leave and more reason to recruit other employees and stay loyal to your brand.
• Minimize Recruitment Costs: As I mentioned above, providing an excellent employee experience will keep current employees on your books for longer. You’ll spend less money recruiting new employees as your turnover will be lower.
• Improve Employee Experience: Employer branding strategies create, maintain, and grow a productive and results-driven work culture. Happy employees have the motivation to complete their tasks, achieve your results and contribute their best to your workforce.
• Promote Diversity and Inclusion: A diverse and inclusive work environment is one that every employer needs to achieve. With an employer branding strategy, you can tailor your approach to promote social inclusion and opportunities for all. 
• Innovative Business Growth: Employer branding strategies allow you to access and deploy creative and innovative tactics for business growth. A successful business isn’t only about gaining high sales for growth. How you develop your work culture plays a huge role. Ultimately, it’s up to your employees to drive sales and fantastic customer service, so with employer branding, you can give your business the boost it needs.

Employer Branding Top Statistics

Statistically, employer branding also proves beneficial and vital for businesses, and here’s why:

• Almost 90% of employees and job seekers consider an employer’s ratings and reviews before applying for a job. Glassdoor
• If employers actively manage their brands, 75% of employees and job candidates will respond to job listings. Glassdoor
• 50% of job seekers wouldn’t apply for a job at a company with a bad reputation. talentnow 
• Investing in employer branding reduces employee turnover by nearly 30%. Office Vibe
• Negative reviews cost businesses 10% more per hire. Harvard Business Review

Yep, this is how essential employer branding is for businesses in 2024! Here are the employer branding agency services that help you get started.

Source: Hinge

Employer Branding Key Components

Employee Onboarding

The job candidates you attract must have an efficient and enjoyable onboarding experience. While giving these candidates a clear idea of what they can expect working from you, what you expect from them, and your work processes, ensure you excite them about your company. You must motivate potential candidates from the start, so they feel a sense of belonging within your company.

You know how saying, “First impressions last”? Well, that works the same way for the first impression you set for job candidates. An excellent onboarding strategy can optimize your chances of establishing a driven workforce. And you can organically create an employee referral network.

Employee Offboarding

Of course, you don’t want to bid farewell to employees, especially good ones, but it doesn’t mean you have to end on a bitter note. Businesses genuinely impress employees when they’re treated fairly and respectfully from the first working day to the last.

Use the offboarding phase to thank employees for their hard work, wish them the best of luck and gather constructive feedback on your company. Taking this approach welcomes the opportunity for highly-skilled employees to refer other professionals and even return to your workforce at a different stage.

Reputation Management

Managing your reputation is a crucial aspect of employer branding. With a pristine reputation, you’ll attract high-quality talent while engaging your target audience. If you don’t accurately and consistently manage your brand reputation, your employer branding efforts won’t matter.

You wouldn’t work with a company that has a foul reputation, so why you couldn’t expect experienced professionals to either. Stay ahead of your Google reviews, and employee reviews on platforms like Glassdoor and Hello Peter to successfully manage your reputation.

Company Culture

A productive-oriented and interactive company culture help employees face the challenges their jobs bring. Regardless of the job in question, work is stressful, and we all know that. To make your work environment less stressful and more supportive, consider what values you’d like your company culture to embody and work toward achieving that.

Targeted Recruiting

Recruitment is essential for employer branding because it won’t be easy to develop an exceptional brand image if you’re targeting the wrong candidates. With targeted recruiting, brands can determine their ideal employees and create strategies to attract and secure those employees.

If you need employees with specific skills, include assignments, personality quizzes, or tasks in your recruitment process.

Social Media

Companies need social media for employer branding, so they have platforms to manage their reputations. Social media allows companies to share their culture too, and in turn, create a natural recruitment source for more talent. If candidates see how well you treat your employees via social media, you’ll garner more interest for your brand.

Optimize your time and resource by only sticking with social media platforms appropriate for your ideal candidates and target audience.

 

Conclusion

Employer branding is essential for brands as it provides them an improved employee experience, minimized recruitment costs, and better opportunities for innovative growth hacking. You can also promote diversity and inclusion in your workforce while retaining existing employees and engaging new candidates.

A high employee turnover is costly and inefficient for businesses, and employer branding agencies offer services to solve this. These services include expert employer branding, employee experience support, brand consulting, and high-level recruitment.

The best employer branding agencies can make employer branding quick and effective for your business. As the spectrum of services ranges among these agencies, evaluate your brand goals before choosing an agency.

Now you can team up with the best employer branding agencies to strengthen, improve and engage your workforce while developing a work culture geared toward career progression.

References

HR Daily Advisor: Bad Reputation Means Bad Hires and Better Manage Your Online Reputation to Attract Talent

LinkedIn Business: Employer Brand Statistics

Harvard Business Review: A Bad Reputation Costs a Company at Least 10% More Per Hire

OfficeVibe: 12 recruiting statistics that will change the way you hire

Talentnow

Clutch

G2