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Google Analytics is imperative to leverage valuable customer insights and optimize your website to gain traction like no other. The best way to get Google Analytics right is by working with an expert Google Analytics agency in 2024!
Almost 30 million websites rely on Google Analytics, and Google Analytics has the largest market share compared to other analytics platforms.
While it’s obvious that Google Analytics plays a critical role in customer-centric websites, the problem is using Google Analytics correctly and working with the right data to maximize your PPC ad spend.
Many businesses don’t know how to configure Google Analytics and wind up using the wrong data and creating strategies that don’t work.
So, how do you use Google Analytics challenges and take advantage of this powerful platform?
Team up with a Google Analytics agency!
The best Google Analytics agencies are certified Google experts who know how to gather, interpret and use the right data for your business.
But with so many Google Analytics agencies, how do you choose the top one for your brand?
Don’t worry! We’re here to help!
We have the ultimate list of certified Google Analytics agencies with impressive reviews and track records. Plus, we cover what these agencies offer and why you should work with them in 2024.
Used correctly, Google Analytics is a gold-mine of useful information. Having accurate data gives you the ability to make the right decisions the first time.
So, why do you need an agency when anyone can access their Google Analytics on their own?
In addition to just having someone else to do the job (properly) for you, interpret the data and tell you what to do with it… Using a certified Google Analytics agency means you get:
Unless you’re a complete Google Analytics pro, configuring Google Analytics is a super technical process. There are many steps to consider. If you incorrectly configure your Google Analytics, you’ll leave a lot of money on the table in the form of lost or incomplete insights, which lead to wasted resources and lost revenue.
To reap the full revenue benefits of Google Analytics, brands must set it up correctly. You can find some detailed blog articles, eBooks, and YouTube tutorials, to help you do this yourself, or you can hire an agency that specializes in Google Analytics to do it for you.
Hiring an agency may be the more expensive option, but it is usually worth the investment. The experts an an agency know exactly what you need to know and how set Google Analytics up to capture the right data to tell you exactly that.
Experts also know the limitations of Google Analytics and when you will need additional software or services to give you a complete picture with actionable insights.
Getting the initial configuration right is essential. It sets you up for success, cuts out a lot of trial and error, and allows you to start making decisions based on accurate, complete data from the get-go.
Not only is it challenging to set up your Google Analytics, but translating the data into actionable insights is tricky too. You have to track and measure specific KPIs, and finding and exporting this information requires a steep learning curve.
Fortunately, working with a Google Analytics agency means you don’t have to spend countless hours trying to understand your analytics. Instead, your agency will provide data-driven suggestions and ideas based on your Google Analytics, target audience, niche market, and experience.
Getting external recommendations related to your Google Analytics will help you identify market opportunities and understand how to interpret and use your data. Sometimes knowing what to ask is the most important part of the process, as well as knowing what to actually do once you have those answers.
Source: Josh Hall
We know that personalization means everything for businesses that want to drive insane revenue. Thankfully, data from your Google Analytics welcomes countless insights to personalize your website and marketing efforts. You can leverage in-depth audience data, like your web visitors’ locations, search behavior, and how they interact with different pages of your website.
Understanding your audience’s behavior will help refine your approach to engaging and converting web visitors. An experienced agency can help you understand what your analytics are telling you about different segments of your users and how to modify your website accordingly.
Summary: Why You Need a Google Analytics Agency
The best Google Analytics agencies provide expert Google Analytics consulting. During your consultation, your agency will evaluate your current Google Analytics data, website performance, and Google ranking to create a tailored strategy for your business.
From your Google Analytics consult, your agency will also show you how to configure and use Google Analytics. This includes pulling reports, performing competitor analysis, and evaluating your SEO ranking.
Businesses can get recommendations and ideas on optimizing their Google accounts too. No matter where you are in their journey, an expert agency can give you advice on how to do it better, and what to do with that information.
While your Google Analytics agency will show you a few basics during your consultation, they also offer expert services for in-depth training. Training is essential, especially if you’re not familiar with Google Analytics. Your agency will teach you how to set data goals, which metrics and KPIs to track and how to access and export this data, and how to evaluate your website’s performance.
Depending on your Google Analytics agency, you can learn these practices through workshops or one-on-one guidance. Many agencies also have resources like eBooks, blog articles, and video tutorials on how to use Google Analytics. Agencies equip businesses with these skills so you can manage and leverage your Google Analytics in the long run.
Google Analytics audits are vital because they help businesses and marketers evaluate the quality of their web data captured by Google Analytics. Sometimes brands can experience a data failure between the data generated through their website and how it is recorded in their Google Analytics.
These failures happen when your website source code changes or your programming develops errors. Without auditing your Google Analytics, an agency can’t validate your Google Analytics data. This problem makes it super challenging (and ineffective) to make data-driven, customer-centric marketing decisions.
Your Google Analytics agency will follow various steps to audit your data. These steps include checking if the right accounts are connected to your Google Analytics, if all your web pages have the correct UA tracking codes, and if you’re using the right custom metrics and dimensions.
Businesses must know how to segment their web traffic for insightful Google Analytics data. And your agency will do this for you! Of course, they’ll teach you how to do it too.
Segmenting your web traffic is crucial to determine which groups of buyers take specific actions leading to or on your website. You’ll also have the data to identify new customer segments and design landing pages targeted at groups of web traffic based on demographics from your Google Analytics data. Your agency will also show you how to create, name, and track audience segments.
Event tracking is a practice businesses use for Google Analytics to collect user interactions. Brands can collect this data from event tracking through Google Tag Manager, a handy tool for robust web analytics. With Google Tag Manager, your Google Analytics agency can track specific user interactions for your web pages.
But like Google Analytics, your Google Tag Manager and event tracking must be configured correctly. Fortunately, agencies have the expertise to accomplish this. They can often access data not part of your standard Google Analytics package.
Without accurate event tracking and Google Tag manager configuration and tracking, you wouldn’t be able to leverage such extensive user interaction data. Consequently, making impactful, personalized, data-driven decisions isn’t as likely.
Summary: Google Analytics Agency Services
AGENCY SNAPSHOT
Founded: 2005
Location: HQ in Arlington, Texas, with an additional 20 offices, across 14 states in the USA
Number of Employees: 223
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Brands should opt for Thrive if they want a 360-degree solution to Google Analytics. Thrive delivers Google Analytics consulting, auditing, and training and they’ll help you set data goals and link the correct accounts to your Google Analytics. This agency can also create custom data reports for your business.
Thrive provides a wide array of digital marketing services, including Google Analytics expertise. You can get a free proposal detailing your custom road map and Google Analytics strategies. Thrive delivers Google Analytics consulting and auditing, and this agency will guide you to set up and achieve Google Analytics data goals.
This agency will help you interpret and action your data, develop conversion funnels, create custom tracking reports, and provide data-driven insights and recommendations. While Thrive offers many digital marketing solutions, it doesn’t take away from their Google Analytics services.
AGENCY SNAPSHOT
Founded: 2008
Location: Philadelphia, Pennsylvania, USA; with offices in Thiruvananthapuram and Kochi, Kerala, India
Number of Employees: 38
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Ayruz is a full-service Google Analytics agency that’s worked with businesses like Libratone and Mahindra. You can work with this agency to manage and optimize all aspects of your Google Analytics while teaching you the best Google Analytics tactics.
Ayruz is one of the best Google Analytics agencies for consulting, training and implementation. They will help you leverage Google Analytics for your Google ads, set up and measure goal tracking and track and measure your website conversions. From a custom strategy, Ayruz will build custom reports for your business and segment your customers for accurate targeting.
Brands like Mahindra have worked with Ayruz for successful Google Analytics campaigns and web traffic optimization. Ayruz can help you make data-driven marketing decisions based on customer insights.
AGENCY SNAPSHOT
Founded: 2003
Location: Illinois, United States
Number of Employees: 47
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Marcel Digital provides Google Analytics strategy, consulting, training, and auditing services. You can audit your Google tags, set up and manage events and data goals, create custom reports, and leverage in-depth audience insights.
Marcel Digital specializes in Google Analytics strategy, consulting, training, and auditing services. This agency can audit and optimize your Google tags, create custom data reports for your brand, and configure and measure data goals.
Marcel Digital will guide businesses to track and interpret Google Analytics data, use the correct business tracking tools and set up and track events. You can also analyze and understand your web users and optimize your website and Google accounts. With all this expertise, businesses will learn how to leverage Google Analytics.
AGENCY SNAPSHOT
Founded: 1999
Location: Roseville, California; with offices in Chicago, Seattle, Dallas, Washington DC, and New York City, USA; and London, UK
Number of Employees: 51 – 200
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Brands should work with Blast X if they need a Google Analytics agency that’s all about data and analytics and nothing else. Blast X is a certified partner of tracking and analytics platforms besides Google, like Adobe and Tealium.
Blast X is a Google Analytics agency that’s all about data and analytics! The team of data and analytics experts will define a custom Google Analytics agency for your brand, show you how to use and leverage Google Analytics and implement your strategy.
Blast X can also optimize your website and Google accounts while delivering tailored reports and helping your brand set and achieve data goals. This agency will guide you to unify your data, extract data-driven customer insights, validate your data integrity, and discover opportunities.
AGENCY SNAPSHOT
Founded: 2012
Location: Melbourne, Australia
Number of Employees: 11 – 50
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The Datalabs Agency is one of the best Google Analytics and data visualization agencies for businesses that need robust analytics services and suggestions. This agency has worked with many renowned brands like Mercedes Benz and Dell. You can also use services for data visualization, design, and access training workshops.
What makes The Datalabs Agency unique is the wide spectrum of Google Analytics services they provide. The Datalabs Agency can boost your brand through tailored Google Analytics consulting, auditing and training while creating custom reports.
Working with a team of Google Analytics pros you can leverage real-time analytics and multivariate testing to optimize your marketing. The Datalabs Agency can also optimize your Google Tag Manager, and they create awesome interfaces to track and measure your Google Analytics.
AGENCY SNAPSHOT
Founded: 2012
Location: Belfast, Northern Ireland, UK; and Dublin, Republic of Ireland
Number of Employees: 6
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GlowMetrics is one of the best Google Analytics agencies and for a good reason! This agency offers various training solutions for Google Analytics, Google Tag Manager, and SEO. You can also work with this agency to create conversion funnels, track your conversions, and set data goals.
GlowMetrics takes digital analytics, online marketing, and digital training to a new level! Businesses can benefit from actionable insights and services like building conversion funnels, conversion tracking, Google Analytics consulting and auditing, and setting data goals.
You can also access hands-on training workshops for Google Analytics, Google Tag Manager, SEO, and Google Ads. For Google Analytics you can find training solutions for beginner and intermediate business owners and marketers. Thanks to their Google Analytics services GlowMetrics has boosted online revenue by 20%!
AGENCY SNAPSHOT
Founded: 2011
Location: Sydney, Brisbane and Newcastle, Australia
Number of Employees: 19
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Gorilla360 provides pretty much every Google Analytics service you can think of! This agency provides solutions for buyer segmentation, custom reports, tailored Google Analytics training, and custom dashboards to track and measure your performance.
Gorilla360 turns masses of raw, unstructured data into tailored roadmaps to success! This Google Analytics agency offers in-depth performance tracking, custom reports, and Google Analytics auditing and consulting.
Businesses working with this agency can use White-label dashboards to track and measure their Google Analytics, segment their web traffic based on demographics and user interactions and leverage develop recommendations. Gorilla360 also provides hands-on training through video tutorials. All the training solutions are tailored to your team and your Google Analytics experience.
AGENCY SNAPSHOT
Founded: 2000
Location: West Sussex, England, UK
Number of Employees: 73
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Fresh Egg is a fantastic Google Analytics agency for businesses wanting an agency that specializes in data and nothing else. This agency can develop a custom data roadmap for your business and create an automated reporting dashboard. They offer Google Analytics training too.
Who wouldn’t want to work with a Google Analytics agency that’s boosted brands like Jimmy Choo and Kings College London? Fresh Egg understands how complex and confusing Google Analytics is, so this agency offers various services to ease this challenge.
Besides having a Google Analytics certification, Fresh Egg is also a certified partner of Adobe, Google Optimize, and Google Tag Manager. Fresh Egg will create a tailored data strategy for your business, and guide you to interpret and use data and customer insights. This agency offers Google Analytics training too!
AGENCY SNAPSHOT
Founded: 2006
Location: Chicago, Illinois, USA
Number of Employees: 51
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Logical Media Group is a brilliant choice for small eCommerce businesses looking for basic Google Analytics services. This agency offers consulting, auditing, and eCommerce tracking. You can also benefit from custom reports, data views, and domain tracking.
Logical Media Group offers Google Analytics services to help you track and measure your website’s performance. Customized for your business, this agency provides solutions like data goal configuration and tracking and analytics code configuration.
They can also create custom reports for your business. You can use cross-domain tracking and collect data from multiple sources. And if you’re in an eCommerce store, you’re in luck! Logical Media Group has specialized services for eCommerce analytics.
AGENCY SNAPSHOT
Founded: N/A
Location: London, England, UK
Number of Employees: 11 – 50
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Semetrical is a Google Analytics agency for large companies, This agency has worked with businesses in sectors like fashion, B2B, international, enterprise, e-commerce, and travel. You can benefit from bespoke Google Analytics consulting, auditing and training, developed to suit your specific needs.
Working with brands like Stripe and TicketMaster, Semetrical offers expert Google Analytics consulting services. Brands can gain in-depth insights into their website performance and use omi-channel strategies to boost brand growth.
Semetrical will configure your Google Tag Manager for accurate, robust tracking. This agency performs audits to optimize and improve your Google Analytics. This Google Analytics agency can also link your Google Analytics and CRM platform to access detailed insights about your customers and web visitors. Plus, Semetrical offers Google Analytics training so you and your team can make data-driven decisions.
AGENCY SNAPSHOT
Founded: 2007
Location: San Diego, California, USA
Number of Employees: 9
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MashMetrics is the Google Analytics agency you want to work with if you’re an established business with complex data. This agency develops customized tracking dashboards, customer journey mapping, buyer segmentation, and analytics consulting and auditing.
MashMetrics has worked with several successful brands like Microsoft and PlayBoy. This agency follows a four-step process to help you understand your data and boost your website performance. These steps include defining your metrics, configuring the best tools for your brand, analyzing your results, and validating your reports.
MashMetrics offers customer journey mapping, customer segmentation, Google Tag Manager optimization, custom dashboards, and Google Analytics auditing. MashMetrcis can also analyze and grow your eCommerce analytics with platforms like Shopify and WooCommerce.
AGENCY SNAPSHOT
Founded: 2015
Location: Munich, Germany
Number of Employees: 2 – 10
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8awake is a fantastic Google Analytics agency for businesses looking for services that go beyond basic Google Analytics. This agency delivers cross-channel buyer journey mapping, Google Analytics consulting and auditing, and Google Tag Manager optimization.
8awake is a trusted Google Analytics agency because of its impressive track record and list of services. Working with brands like BMW, HubSpot, and Google this agency provides customer-centric insights and comprehensive reporting.
You can work with this agency to evaluate group-specific data through real-time web insights and audience tracking. 8awake will also help you set, track and measure data goals. optimize your Google tags, create a tailored KPI framework and track your data across numerous channels. 8awake provides more services too, like digital marketing and data privacy and compliance.
AGENCY SNAPSHOT
Founded: 2005
Location: London, England, UK
Number of Employees: 2 – 10
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AndersAnalytics is the best choice for businesses that need Google Analytics support, like website optimization, consulting and auditing, and Google Analytics configuration. You can also access data-driven insights and receive custom training.
When it comes to expert Google Analytics services, there’s nothing AndersAnalytics can’t do! This agency can help migrate your data into your CRM platform, evaluate your current Google Analytics performance, and suggest data-driven strategies to optimize your data.
AndersAnalytics will guide you through advanced setup and configuration while interpreting your data to optimize your marketing and website efforts. AndersAnalytics also offers complementary services like Google Tag Manager optimization and Google Data Studio.
AGENCY SNAPSHOT
Founded: 2015
Location: Surry Hills, Sydney, Australia
Number of Employees: 11 – 50
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Indago Digital is one of the best Google Analytics agencies for small and mid-level businesses. This agency offers robust services for reporting and training tailored to your experience and data cleaning so you can interpret and implement data that matters.
Indago Digital has a three-step approach to Google Analytics’ success. These stages include collecting and cleaning your Google Analytics data so it’s easy to interpret and implement.
Next, Indago Digital will track and evaluate your users’ web behavior and use this data to refine your website and marketing strategies. Finally, this agency will build custom reports to your level of understanding.
Each business gets one-on-one guidance from a dedicated account manager. You can also audit your Google Analytics to pinpoint areas that need improvement while exhausting training to become a Google Analytics pro.
AGENCY SNAPSHOT
Founded: 2002
Location: Dublin, Republic of Ireland
Number of Employees: 51 – 200
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Arekibo works for businesses needing custom reports, conversion rate optimization and tracking, Google account optimization, and personalization and custom event tracking. This agency provides solutions for Google Analytics training too.
Arekibo is an expert Google Analytics agency in the UK. Working with businesses in various sectors, this agency delivers bespoke Google Analytics consulting and training, and they will audit your data too. You can set up data goals and track and evaluate custom events while receiving tailored reports reflecting your Google Analytics data and performance.
Arekibo offers more solutions too, like conversion rate optimization and tracking and account optimization, and personalization. With the help of this Google Analytics agency, it’s easy for brands to boost online sales and visibility through customer-centric data.
AGENCY SNAPSHOT
Founded: 2020
Location: Bristol, England, UK
Number of Employees: 11 – 50
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MeasureMind Group strives to help businesses make strategic, data-driven decisions. You can use Google Analytics training to take control of your data while using services like Google Tag Manager optimization and website audits.
MeasureMind Group is one of the best Google Analytics agencies in the UK, and you’ll understand why! Besides working with top-tier brands like the University of Bristol and National Geographic, MeasureMinds Group offers a long list of expert services for Google Analytics.
These services include Google Tag Manager optimization, website audits, Google analytics consulting and auditing and you can access training. MeasureMind Group’s training involves hands-on workshops to show you how to leverage Google Analytics and extract customer-centric insights.
AGENCY SNAPSHOT
Founded: 2017
Location: Melbourne, Australia
Number of Employees: 11 – 50
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SIXGUN is one of the top Google Analytics agencies for small and mid-sized companies, This agency provides solutions for Google Analytics consulting, auditing and training. You can also benefit from customer segmentation and website optimization.
Although SIXGUN hasn’t been around for a super long time, they sure do have expert services! Working with this agency, you can leverage Google Analytics to understand buyer behavior, pinpoint your traffic sources, and discover your best-performing content.
Businesses can also identify areas of their websites that need improvements, identify exit points where their customers leave your website, and create custom reports. SIXGUN can also help segment your audience and optimize your Google Tag Manager for increased visibility and web traction.
To reap the full benefits of Google Analytics, work with any of the best Google Analytics agencies! These agencies have the skills, tools, and experience to help you understand and leverage Google Analytics without trial and error.
There are agencies best for small businesses and enterprises offering a specialized range of Google Analytics services. Thanks to these agencies, brands get data-driven recommendations and configure Google Analytics to drive impressive revenue and traction.
Brands should work with a Google Analytics agency to configure their Google Analytics account correctly, leverage data-driven recommendations, get audience personalization insights and optimize their Google rankings. Read this article for the best Google Analytics agencies, the services they offer and why you should work with them in 2024.
The top services Google Analytics offer include Google Analytics consulting, Google Analytics auditing, Google Analytics training and customer segmentation. Read this article to find out how these services can maximize your brand's revenue and which are the best Google Analytics agencies in 2024.
The best Google Analytics agencies include Thrive, Marcel Digital, GlowMetrics, MashMetrics and 8awake. These agencies offer expert Google Analytics services like Google Analytics consulting, training, auditing and customer segmentation. This full article covers the top Google Analytics agencies, the services each offers and why you should pick them.
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