Twitter Marketing Agency: The Ultimate 12 to Grow Your Twitter Presence [2024 Review]

With Twitter’s growing user base, there’s no way businesses can afford to miss out on this social platform.

To leverage the full power of brand awareness and audience engagement Twitter offers, work with a Twitter marketing agency.

Twitter has over 200 million monthly users that log on every day! And these users rely on Twitter to get informed about businesses and the world around them as 79% use this social channel for news.

But Twitter boasts many more valuable purposes for brands. 85% of small businesses in the US love Twitter for customer service!

With so much potential in Twitter marketing, how can your business get in on this action?

The best solution is to hire a Twitter marketing agency! Twitter marketing agencies are experts in this social marketing environment and know exactly how to engage Twitter’s plethora of users.

But how do you choose a Twitter marketing agency?

And what do these agencies offer for results-driven Twitter marketing campaigns?

We’ve created a guide to outline the top Twitter marketing agencies, the key services they offer, and why your business should choose them for Twitter marketing done right.

Are you ready to find the best Twitter agency for your business?

Here we go!

Twitter’s Marketing Potential

Marketing on Twitter has huge potential! Twitter’s user count grew to over 300 million in 2022, and Twitter ads have the potential to reach over 8% of all internet users!

Some 54% of users are likely to purchase a new product, and 26% of Twitter audiences spend more time looking at ads on Twitter than any other social channel. 

But who are these Twitter users?

Most people on Twitter are between the ages of 25 to 34, and around 56% of these users are male.

People on Twitter are also highly educated, with 33% having a college degree or higher form of tertiary education.

The US has the most Twitter users, at about 80 million!

So, how do businesses capitalize on Twitter and marketing to it’s users?

The average ROI for twitter is $2.70 and 43% of marketers are now using Twitter because they know it works. 

Source: Raw Startup

The 3 Twitter Ad Formats

There are three forms of Twitter ads you can use: text, video and carousel ads.

Let’s explore these Twitter ad formats:

1.Text Ads

Twitter text ads are typical text tweets. These ads are very native and blend into normal content users find on Twitter, making it easier to engage your target audience without coming off as too salesy.

The maximum allowable character count is 280 for Twitter text ads. You can include internal links and an image to enhance your ad’s performance and direct users to a dedicated landing page or website. 

2.Video Ads

A Twitter video ad is a clear, brand-centric, and engaging video to capture the attention of your target audience. Businesses use this Twitter ad format to tell their story and convince people to act on their offer. 

Twitter video ads allow you to speak directly to your audience and share your brand’s vision. The maximum file size of Twitter video ads should be 1GB, but 30MB is best for optimal performance. 

3.Carousel Ads

This Twitter ad format conveys your message through media slides. Marketers and businesses can use up to 6 images or videos that users can swipe horizontally and learn about your product’s most exciting features.

You can include redirecting links in each slide. These links can take your audience to your website for more information about your brand and products. 

Breakdown: Twitter Marketing Services

Here are the top marketing services Twitter marketing agencies provide:

Content Marketing and Creative Services

The key to successful Twitter marketing is to promote buyer-centric content that conveys your brand values and connects to your audience. Businesses need to use practices like market, competitor, and customer research to define what content will engage and convert users.

Fortunately, your Twitter marketing agency has the expertise and resources to outline the most impactful content for your campaign and how to market this content.

Your Twitter marketing agency can create a posting schedule to keep your Twitter campaign consistent. They can also measure and track your content to ensure you achieve your desired results.

Twitter Optimization

Much like search engine optimization (SEO), Twitter optimization ensures that Twitter’s algorithm shows your content to relevant users. The secret to this is by targeting and using the correct keywords. Twitter marketing agencies will perform keyword research to find the best terms. They will optimize your profile and tweets with these keywords.

Your Twitter marketing agency will also use hashtags and backlinks to strengthen your visibility on Twitter’s search engine. They may also add alt text to your images and ensure your tweets and ads contain your most competitive keywords.

PPC Ad Campaigns

Twitter marketing agencies provide solutions for PPC ad campaigns as these ads play a critical role in Twitter marketing. Your agency will build a sound PPC ad campaign based on your targeted keywords, Twitter marketing goals, content, and target audience.

These campaigns take a lot of time to develop, as you want to maximize your investment and reach as many targeted users as possible.

Your Twitter marketing agency will ensure your PPC ads on Twitter boost your awareness, credibility, engagement, and conversions. These agencies know which metrics to track, how to track these KPIs and how to adapt your PPC ad campaigns based on user trends.

Social Media Marketing

Your Twitter marketing agency will often offer social media marketing services to boost your online reputation on multiple social channels beyond Twitter. These services are essential because the more optimized social channels your business has, the easier it is for Google and targeted users to find you.

For social media marketing, your Twitter marketing agency will use the same services as they would for Twitter. While you may not need to develop a presence on every single social channel, your agency will find the top platforms suited to your brand and audience.

12 Best Twitter Marketing Agencies

Here are the top Twitter marketing agencies, the key services they offer and why you should work with them:

1.FireBelly Marketing

FireBelly Marketing offers a wide range of services for impactful Twitter ads. However, this agency goes the extra mile and provides solutions for all kinds of social media campaigns.

FireBelly Marketing will audit your Twitter account to leverage your greatest strengths and solve your pain points.

This agency will define the best posting schedule for your brand, monitor and measure your performance daily and identify your audience for effective targeting.

2.Flycast Media

Based in London, Flycast Media is a full-service digital marketing agency that specializes in social media marketing, and a wide range of digital marketing and web/app development services.

Its small team of highly skilled marketers is known for producing Twitter marketing campaigns that drive results, using creative, innovative content and a data-backed strategy.

The services Flycast Media offers for Twitter marketing include audience targeting, creative services, paid/PPC Twitter ads, and full social media management. They work with brands and businesses in a variety of sectors, focusing on small and medium-sized companies.

3.Kairos Media

Kairos Media has two branches in London and Manchester and offers high-level Twitter marketing services.

As an award-winning agency that provides services for social media marketing and you can rely on Kairos Media for all your Twitter, Facebook, and Instagram marketing.

They will develop a custom strategy for your brand, and leverage SEO tactics to maximize your reach. Kairos Media can also create impactful content for your campaign.

4.VisualFizz

VisualFizz was founded in 2016 and has worked with companies like Topco and Toyota to deliver full-service Twitter marketing services.

With a small team of marketing experts, VisualFizz will develop brand-centric content for your Twitter ads, build a brand strategy based on your goals and target audience and use SEO tactics to get your ads in front of the right users.

Going above and beyond, VisualFizz will also define and deploy a media buying strategy for your business.

5.Single Grain

Single Grain is a fully remote digital marketing agency founded in 2009 and has won several awards due to its impressive track record.

This agency can work with your brand to build a custom Twitter marketing agency based on your goals. They provide solutions for SEO, CRO, content marketing, and social media management.

Whether you need Twitter marketing services from the ground up or your existing campaign needs a boost, Single Grain can help you.

6.Thrive Internet Marketing Agency

The need to gain a competitive edge in digital marketing is the driving force for Thrive Agency, which is a full-service digital marketing agency with offices over 20 locations around the US.

Thrive Agency is dedicated to good customer service relations in addition to results-driven Twitter ad campaigns.

They work with businesses of all sizes and offer services including content writing and creation, email marketing, and eCommerce optimization. 

7.Sachs Marketing Group

As an award-winning Twitter marketing agency, Sachs Marketing Group has taken its game a notch higher than most online marketing agencies.

This agency knows expert Twitter marketing like no other and specializes in social media marketing, SEO, and web design.

You work with this agency to understand what your target Twitter audiences respond to, and how to curate content that reflects your brand values while converting users.

8.Social Driver

Just as the name implies, Social Driver delivers strategic solutions for social media, websites, and digital marketing. With headquarters in Washington DC, and other branches in Detroit, Kansas City, and Bellingham, this agency has been a reliable solution for small to mid-level businesses. Whether you need a fresh brand image on Twitter or to build your presence from scratch, this agency can help your brand.

9.Mayple

Mayple isn’t your average Twitter marketing agency but a platform offering flexible solutions for Twitter campaigns. You can hire Mayple as an agency, a freelance marketplace, or an in-house team. Mayple has worked with businesses of all sizes, including Samsung and Uber. To drive your Twitter marketing, Mayple offers performance marketing, Google ads campaigns, and SEO.

10.SmartSites

Founded by the Melen brothers, who have a deep passion for anything tech and online marketing, SmartSites has become a huge force to reckon with. As one of the US’ fastest-growing agencies and partners of Google and Microsoft, SmartSites can help you develop Twitter campaigns that drive engagement. You can work with this agency to design and develop your website, leverage SEO for Twitter marketing and create an online presence on other social platforms.

11.Taktical

Taktical Digital offers Twitter marketing services to startups and mid-level businesses around the globe. As a partner of Google, Meta, Twitter, Pinterest, and Snapchat, there’s no surprise why Taktical Digital landed on this list. Unlike many other Twitter marketing agencies, Tacktical Digital specializes in bespoke ad campaigns for cross-channel social media marketing.

12.Ignite Visibility

Ignite Visibility is a full-service digital marketing agency that has expert solutions for Twitter marketing and beyond. You can work with this agency for bespoke strategies for email marketing, SEO, SEM, content marketing, web design, and development. Working with companies of all sizes, Ignite Visibility will get you started with a free consultation to guide your brand to the best possible Twitter marketing campaign.

Conclusion

Twitter is one of the top social media marketing channels to connect with educated users between the ages of 25 and 34 years.

This platform offers businesses countless revenue-driven benefits, and there are three main Twitter ad formats to use for your campaign. Instead of going through the trial and error of Twitter marketing, work with a Twitter marketing agency to guide your brand to success.

References

Statista: Leading countries based on number of Twitter users as of January 2023 ,

Statista: Distribution of Twitter users worldwide as of April 2021, by age group,

Statista: Distribution of Twitter users worldwide as of January 2023, by gender and

Statista: Leading countries based on number of Twitter users as of January 2023

Pew Research Center: News on Twitter: Consumed by Most Users and Trusted by Many

Business of Apps: Twitter Revenue and Usage Statistics (2024)

Insider Intelligence: Global Twitter Users 2020

Twitter Business: People come to Twitter to discover #WhatsHappening.

Hootsuite: The Complete Guide to Twitter Marketing in 2024