17 Best Event Marketing Agencies Worldwide in 2024 [Full Review]

Event marketing offers unique opportunities to connect with your audience in a tangible, personal and memorable way.

A well planned and executed event gives people a way to interact with your brand, and with the human beings that represent your brand. It gives them something to participate in, something to see and smell and touch. Something to remember.

Events also give people a way to share their interaction with your brand with others, in person and online when they post about their experiences at the event on social media. As such, the amount of ‘marketing mileage’ you get from a single promotional event is quite impressive!

That said, doing event marketing right is not easy (or quick, or inexpensive). Thankfully, there are many great event marketing agencies that specialize in event marketing!

Event marketing agencies offer all the services you need to plan, promote and execute a great event, from A to Z.

So, what is event marketing? Which services should an event marketing agency offer? And, which agencies are the best?

In this review, we cover exactly that, and a list of the best event marketing agencies from around the world to choose from!

Ready to get started?

Let’s go!

What is Event Marketing?

Event marketing is the process of planning, organizing, and executing a promotional event. Events can be in-person, online or hybrid events, and are held in order to promote a brand or product/service. They can be events hosted by the brand, or external events that they participate in or sponsor.

Event marketing is used chiefly to increase engagement, build relationships, boost sales, and create tangible interactions with customers. Promoting the event can also lead to increased brand awareness, authority and trust.

As 31% of marketers say event marketing is their most effective tool, you should really consider adding it to your list of marketing tactics!

The events industry is growing at incredible rates. From 2010 to 2020, the event sector grew by 44%, far more than other industries. And what’s more, the event management software industry is worth $28 billion, demonstrating just how big the event industry is now.

What are Event Marketing Services?

Now that you know what event marketing is and why it’s so valuable, let’s take a look at the services an event marketing agency should offer. A good agency will offer services that are strategic and practical, but also creative and innovative.

Whether you’re planning a launch party, a fund raising event, a fun run, or a novelty experiential marketing experience, a good agency should offer the services you need to make it happen, from conception to execution.

Event Marketing Strategy

This is the ‘work before the work’ where you plan out what you want to achieve with this event, who is is for, the format it should take, and the budget you will need.

You also need to plan out how you will promote the event beforehand, how you will promote your brand during the event itself, and how it will tie into the rest of your marketing.

An event marketing strategy is the roadmap for event marketing, and sets out how you will get there and how you will measure your progress/results. A good agency should be able to help you create that strategy, and identify how you will measure your progress and results.

Event Planning

Of course, any event marketing agency will handle the physical event planning side of things. This includes:

• Securing venues for in-person events.
• Arranging and handling where and when an event will take place.
• Deciding and arranging how and where an online event will be streamed.
• Helping to decide the event marketing demographic.
• Sorting out how tickets or bookings will be handled.
• Catering and refreshments.
• And the other practical, technical aspects of a well-planned event.

Social Media Marketing

An event design agency will handle all of your event’s social media marketing. From regular tactics used on Discord, Facebook, and Instagram to more obscure marketing strategies like community marketing, they’ll have you covered.

The point of these social media marketing campaigns is to bring as much attention to your brand, more specifically your brand’s event, and to build as much hype as possible. Thereby, they will ensure that your event is as effective as possible.

Influencer Marketing

A large part of what draws people to an event is the brands and people that will be there. As such, an event marketing consultant agency will help to facilitate partnerships and influencer appearances at the event.

These partnerships are mutually beneficial to both parties and can be a great way to tap into a target demographic that you might otherwise struggle to engage with.

Influencer marketing is also valuable for promoting the event beforehand, and generating more buzz around it during and after the event.

Email Marketing Campaigns

Email marketing campaigns are an extremely effective marketing strategy. In fact, they are 40% more effective than social media marketing campaigns.

As a result, an event marketing agency will utilize this tactic to spread awareness of your event and create buzz, thereby drawing in more people.

If you’d like to learn more about event marketing, check out this video by Skift Meetings.

Paid Search and Social Media Ads

Paid search and social media ads are frequently used to advertise events to the target audience. You event marketing should be able to plan and execute these for you, across various social media and search platforms.

Paid Media Acquisition (Print, Radio, Television, Video, and Podcasts)

In addition to paid search and social media ads, your event may benefit from print ads, video/television ads, and radio or podcast ads. A good agency should be able to help you identify the best ways to reach your target audience, and then facilitate how you will do that and which channels you will use.

17 Best Event Marketing Agencies

1. Bishop-McCann

Bishop-McCann is one of the best meeting, event, and incentive program planners in the world. They are an advertising agency based in Kansas City with offices in Chicago, San Francisco, Minneapolis, and New York.

It combines Midwestern culture and values with agency know-how to make a unique event advertising partner. Bishop-McCann promises to fight for their partners’ needs with a single-minded and unwavering focus.

To show that they are a true partner, they have invested in and will continue to invest in getting in-depth knowledge, working in highly complex and forward-thinking industries, and doing well in those industries.

2. NEXT/NOW

The Chicago-based creative technology agency NEXT/NOW was founded in 2011 with the goal of revolutionizing digital event spaces.

Additionally, the approximately 20-person team takes great pride in developing custom software, marketing services, and AR/VR development to create digital brand experiences for physical venues. Therefore, they bring a unique and innovative way of event marketing and hosting services for a brand in any sector.

3. Backlash

Backlash is an event marketing consultant agency that was founded in 2017 and has over 29 employees. They are based in London and offer event marketing and planning to clients in the retail and consumer products industries.

Backlash was founded to provide brands with a new, modern, creative agency model for experiential marketing. The years spent working with various large, successful agencies across multiple categories and channels have allowed them to develop a service that sets them apart from the competition. They describe this as “big agency thinking without the price tag.”

4. iMP Experiential

The experiential agency iMP Experiential, founded in 2008, has headquarters in Leeds, United Kingdom, and Guildford.

Moreover, the company provides event marketing and planning, marketing strategy, and branding services to small and midsize businesses.

They offer complete internal experiential design, build, and installation through on-site workshops. Further, they provide high-quality promotional and event staff to brands and agencies, handling everything from logistics to health, safety, and staffing.

5. Amplify

Amplify, one of the top event marketing agencies, was founded in London in 2007. Their 100-person team specializes in event planning and marketing.

Furthermore, the group provides marketing strategy, primarily for clients in the enterprise and some mid-market segments.

They believe that relationships are founded on shared experiences. What’s more, they believe branding should have emotions, a sentiment, and a connection. Because when you connect, everything makes sense.

6. Most Likely To

Most Likely To Advertising is a San Francisco-based advertising agency. It launched in 2017 and now employs ten people to help businesses of all sizes with advertising, branding, and digital strategy. They also offer media planning, buying, content marketing, and video production services.

Moreover, these services are provided to clients from a wide range of industries, with a focus on event marketing and production.

7. Traina

Traina is a premier branding agency headquartered in San Diego that was founded in 2005. Furthermore, the company is working to reimagine how brands are created.

Their team develops market-leading brands that are data-driven, design-driven, and built from the ground up for digital, including for digital events.. This is achieved by combining strategy, design, and digital expertise under one roof.

8. Elevate My Brand

Elevate My Brand (EMB), which began operations in 2010, assists B2B and B2C businesses in achieving their advertising and marketing objectives through the implementation of various strategies.

A team of ten people at EMB provides client services in business, information technology, social media, and healthcare. The company is an expert in social media marketing, digital strategy, and event marketing.

9. Bob Gold & Associates

Bob Gold & Associates operates as a Redondo Beach-based PR, marketing, and communications firm. The firm excels in a variety of marketing-related areas, including strategy, events, content, and PR.

The consulting firm was founded in 1997, and its clients come from diverse fields such as the arts, entertainment, music, telecommunications, and information technology.

Furthermore, Bob Gold & Associates employs a total of eleven people, a lot of whom make up their incredible events management team.

10. Devott Co., Ltd

Devott Co., Ltd. is a company based in Tianjin, China, that does market research. The small team, which has been around since 2007, offers services like market research, business consulting, outsourcing of back office tasks, and outsourcing of customer service.

Further, Devott Co., Ltd., once called China Sourcing Co., Ltd., is an international consulting firm focusing on China’s offshore service outsourcing sector. It offers portal websites, consulting, event management, and outsourcing services.

Likewise, Devott is dedicated to making Chinese service outsourcing businesses more competitive worldwide and building the China Sourcing brand. It does this by using its vast industry resources and experiences, in-depth industry knowledge, and internationalized expert team.

11. TalkingTree Creative

TalkingTree Creative is an event production company with an office in both Halethorpe, Maryland, and Washington, DC. Moreover, TalkingTree Creative is a company that has been around since 2007 and focuses on making videos and developing AR/VR. It has ten employees.

As a commercial communications agency, they focus on making media, organizing events, communicating with marketers, and providing live entertainment services.

They strengthen your brand and message by putting in place strategic solutions involving your employees and customers based on events and experiences. Their event production services cover many aspects, including the theme, music, decorations, lighting, projection, and sound.

12. Harbinger Communications

Harbinger Communications is a public relations firm based in Toronto. Since 1990, its 39-person team has primarily served small and midmarket enterprises in the consumer products sector.

More than that, Harbinger has spent the previous three decades helping hundreds of clients launch their brands, products, and events in Canada while maximizing the outcomes that matter most.

They are seasoned pros in event management, new product/service development, and adapting international best practices for domestic success. They think the secret is to get off to a strong start and keep the momentum going.

13. HelpGood

HelpGood, a digital agency, was started in 2016 and has offices in New York and Los Angeles. The 11-person team at the agency has experts in social media marketing, digital planning, event marketing, and content marketing, among other things.

HelpGood is a marketing and communications company that cares about helping people. They help nonprofits, government agencies, and corporations with socially responsible goals and move those goals forward. Likewise, they also help you reach out to, involve, and bring together different groups around your goal.

14. Yes&

Yes& is a mid-sized creative and marketing firm in the mid-Atlantic. Their “Yes” means they understand and accept your problems, and their “&” means they are looking for more ways to help you reach your full potential.

Commercial, B2B, non-profit, and government clients can get the most from them as they primarily focus on those types of businesses.

Their full range of services, which include research, brand, marketing, advertising, digital and campaign planning, creative thinking and design, event management, and public relations, help clients come up with better ideas, knowledge, and results.

15. Heron Agency

Heron Agency is a Chicago-based company that has been in business since 2000. They have 12 employees who work on creating strategic, integrated marketing campaigns for businesses in the hospitality and leisure, business services, arts, entertainment, and music industries.

Additionally, their highly interactive method gets their clients results that can’t be beaten. Heron’s communication strategists and business storytellers are dynamic and creative. They don’t just make flashy placements; they also make intelligent, integrated marketing programs that get results, including event marketing and production.

16. Momentum Marketing & Events

Momentum Marketing is a well-known brand activation firm in the MENA region, with offices in Jeddah, Dubai, Abu Dhabi, Kuwait City, and Cairo. In addition, Momentum Marketing is one of the best companies for brand activation and building a brand.

They provide event management, staffing, and talent acquisition services to help brands connect with people at events, activations, concerts, and festivals. Likewise, they offer a wide range of marketing services, like creating content, running social media campaigns, and using digital marketing to their client’s advantage.

17. The Engine is Red

The Engine is Red is a digital marketing company that has offices in both Minneapolis, Minnesota, and Santa Rosa, California.

Similarly, the company was started in 2008, and it has about 29 employees who work on things like marketing strategy, event production, branding, web design and development, and mobile app development, among other things.

Moreover, they work with clients in many different fields, including healthcare, non-profits, retail, schools, energy, finance, and more.

Final Thoughts on Finding a Great Event Marketing Agency

There you have it – everything you need to know about event marketing!

We’ve gone over what event marketing is, why it’s important, and most importantly, what services you can expect an event marketing agency to offer. What’s more, we’ve broken down the top event agencies in the world for you.

With all this newfound knowledge, it’s time to pick an event marketing consultant and let them help you set up your event.

What are you waiting for?

Get to picking!

References

Aventri: 23 Event Marketing Statistics You Need to Know

Mckinsey: Why Marketers Should Keep Sending You E-mails

The US Bureau of Labor Statistics: Meeting, Convention, and Event Planners

TrueList: Event Marketing Statistics