11 Best Experiential Marketing Agencies in the US & UK in 2024 [Full Review]

Experiential marketing is a super effective strategy that connects you to your buyers and engages them to secure sales. 

For experiential marketing, you engage customers through product installations, pop ups, and live and virtual events. The best part is – customers love experiential marketing campaigns!

Almost 100% of buyers admit they’re more likely to purchase after participating in an experiential marketing campaign.

Countless brands know how powerful experiential marketing is, as they rank it among the top five most successful marketing tactics. But buyers don’t rock up to just any experiential marketing event, and, surprisingly, almost 70% don’t attend low-cost or free virtual events.

Before you assume experiential marketing is way beyond your budget and resources, we’ve found a simple and effective solution – hiring an experiential marketing agency!

The right experiential marketing agency will help you design, run and manage a campaign to build loyal customer relationships and attract and engage new buyers. You can also get exposure from the press and maybe even become a viral sensation!

We’ve selected the best experiential marketing agencies in the UK and the US to review here today.

Ready to develop an experiential marketing campaign that drives insane results?

Here we go!

What is Experiential Marketing?

Experiential marketing is a marketing technique that attracts and engages targeted buyers through participation. Through experiential marketing campaigns, brands can invite their target audience to have connected experiences with their products and values. This marketing approach works because it delivers an immersive experience for how customers can understand your offerings and how they can use them.

There are many ways businesses can use experiential marketing, such as:

• Live and virtual events
• Trade shows
• Product sampling campaigns
• Product pop ups and installations

An experiential marketing campaign is what every brand needs to engage its audience and turn them into brand ambassadors. While a lot of planning and resources have to be invested in experiential marketing, it’s certainly worth it!

Source: Digital Uncovered 

Experiential Marketing Services

Event Management

It’s no surprise that events are at the core of experiential marketing services. Because experiential marketing relies on businesses hosting events to engage customers, experiential marketing agencies must offer this service. Your experiential marketing agency can help you plan, host, and manage both live and virtual events.

Here’s how your experiential marketing agency can help you with live and virtual events:

• Events staffing
• Events reporting and measurement
• Events design
• Events marketing to create awareness and hype
• Events management before and during the event

Customers love events as experiential marketing and events are one of the top successful marketing tactics!

Public Relations

If you want your experiential marketing campaign to reach new heights, you need good PR exposure. Securing press releases takes a lot of time and work. But luckily, experiential marketing agencies do the heavy lifting for you. These agencies will research and contact the most-fitting publications to create excitement about your experiential marketing campaign. You can also market your campaign post-launch to share how this impacted your clients and what’s more to come!

Besides giving your experiential marketing campaign a boost, fantastic PR will optimize your online reputation too! You want more positive perceptions of your brand circulating, and this is what your experiential marketing agency can help you achieve!

Virtual Events

I briefly mentioned virtual events as a service from experiential marketing agencies above, but it deserves a separate section. Experiential marketing agencies go above and beyond to host, manage and market virtual events that immerse customers into the business’ world. The evolution of technology has made this possible. Agencies can use augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to host virtual events like no other.

Virtual events won’t work for every business, and you need an established customer base to drive traction for virtual events. But don’t worry. Your experiential marketing agency will know what works and what doesn’t for your business and what you need for successful virtual events.

Digital Marketing

Digital marketing like social media ads, influencer marketing, blog articles, or YouTube videos can help boost the performance of your experiential marketing campaign. When you promote your campaign to thousands of targeted buyers, you increase the chances of it growing viral and raising awareness.

It’s also essential for experiential marketing agencies to offer digital marketing services for digital brands. Their entire presence is online, so digital marketing makes sense. But not all businesses need in-depth digital marketing, so your agency will create a custom strategy for your brand!

7 Experiential Marketing Agencies in the US

1.BeCore

BeCore has worked on experiential marketing campaigns for many well-known brands like Nike, Trolls, and Toyota.

They’ve helped the businesses attract and engage targeted customers by creating an entire “hall of phenom” for Nike’s audience, and a rustic outdoor hotel experience for Toyota lovers.

This experiential marketing agency will apply a creative and innovative approach to help you host an experiential event like no other.

Using extensive audience research and experience, BeCore provides custom, customer-centric solutions to connect buyers to brands.

A few of the most notable and impressive aspects of BeCore’s experiential campaigns are the visuals and emotion-evoking interactions.

2.AMP Agency

AMP Agency specializes in elevating businesses through an experiential marketing campaign. A few of the industries this agency has worked with include fashion, footwear, travel, beauty, skincare, and sports equipment and apparel.

Working with AMP agency, you can create all kinds of experiential events for your target audience, like trade shows, product installations, and massive events. And what makes AMP agency more valuable is an extensive range of services for digital marketing, social media marketing, and paid media.

With this expertise, they can help boost your experiential campaign’s performance and attract more high-quality, targeted customers.

3.Jack Morton

As if the large number of offices spread across the globe doesn’t make it obvious enough, Jack Morton is a renowned experiential marketing agency.

This agency aims to help brands deliver extraordinary experiential marketing campaigns and go beyond standard customer relationships.

Whether you want a virtual, live, or hybrid event, Jack Morton will push the boundaries to ensure your customers have a targeted and personalized brand experience.

Corporate events for your work team, press events for more exposure, and product launch events are just a few of the expert services from this agency.

Unlike many other experiential marketing agencies, Jack Morton has solutions for team building, brand sponsorship events, and exhibits and tours.

4.Gradient

Gradient unlocks limitless possibilities for unique experiential marketing campaigns.

So far, this agency has worked with brands in various sectors and focuses on strategy, creativity, production, accounts, and digital services for experiential marketing.

You can host branded live events and showcase your products. Gradient manages virtual events too and integrates immersive technology to connect to your audience.

Businesses can use experiential campaigns like product pop-ups, influencer experiences, product launches, and corporate conferences.

5.Evolve

Evolve goes the extra mile to deliver dynamic events for successful experiential marketing. You can count on experts in this marketing area to design a customer-centric event and build the best marketing strategy to create hype for your event.

Evolve sources and employs the best staff for experiential marketing events too, and they’ll conduct field reporting for real-time data.

The advantage of having your event tracked while it’s going on gives you deeper insight into customer reactions and enjoyment. With help from hosting an unforgettable experiential campaign, Evolve creates strategies to grow brand loyalty and develop brand ambassadors.

6.Factory 360

Factory360 understands what it takes to design a successful experiential marketing campaign while standing out from your competition.

Technology and buyer research are pivotal elements of Factory360’s approach to experiential marketing, making sure their clients attract target buyers and make a mark.

There are four specializations this agency focuses on – experiential marketing, content creation, digital marketing, and social media marketing. With this valuable set of services, Factory360 can land PR stunts, create product pop-ups, use professional photography, and use influencer marketing.

Factory360 has over 15 awards for event marketing, experience design, and tech and digital marketing.

7.Manifold

Manifold has a short but well-kitted range of services for experiential marketing campaigns that drive traction. If you want an experiential marketing campaign that encompasses your brand voice and value, Manifold has a proven record of success.

You can host virtual events for customer engagement and awareness. Manifold can host live events too, and manage these campaigns.

To help you adjust your approach as you scale your business, Manifold will track and measure your campaign’s performance in real-time. And to top it all off, this agency develops social media marketing strategies to share their experiential marketing campaigns.

4 Experiential Marketing Agencies in the UK

1.Ambient

Want to bring your brand to life? As one of the UK’s leading experiential marketing agencies, Ambient can help you.

They follow a five-step approach, starting with finding the best experience and creating a strategy. After brainstorming dynamic designs and attention-grabbing angles, Ambient builds the campaign, adding influence and emotion.

You can sit back and watch your brand enthrall customers through a captivating and entertaining experience directed at your customers. Ambient will find the perfect concept, location, resources, and marketing solutions for your campaign.

2.FMI

FMI specializes in brand engagement and has impressive case studies to validate its services. Working with brands like SONY and Huawei says enough about how popular FMI is.

With an approach to building long-standing relationships with their clients, FMI creates bespoke, data-driven experiential marketing campaigns for brands based on their audiences.

FMI uses new technologies to influence its campaigns and offers solutions for corporate events, product launches, and live and virtual events.

To gain traction for your campaign and raise brand awareness, FMI provides social media marketing services too. You can also work with this agency to access data for improved customer research.

3.Sense Marketing

Sense Marketing is a global experiential marketing agency with a fun list of successful campaigns behind its name. To your advantage, Sense Marketing understands how highly competitive experiential marketing can become and how imperative it is to stay relevant.

Sense Marketing will use industry trends to inspire experiential marketing campaigns and ensure your audience won’t ignore you.

This agency will use a hybrid of digital and live marketing tactics to connect to different markets.

But designing your experiential marketing campaign isn’t all Sense Marketing can do.

They will also measure your events, conduct market research, secure PR opportunities and create social buzz. Sense Marketing has worked on many interactive experiential events with Mars, Coca-Cola, and a few more globally-renowned brands

4.Woof

Woof brings an over-the-top approach to experiential marketing. No matter how big you want your experience, Woof has the experience, expertise, and creativity to pull it off.

Some top experiential marketing services for insane experiential marketing campaigns include road shows, theatrical events, and crazy product installations.

Woof can provide field marketing too, gathering valuable, real-time data about customer trends and buying behavior.

What’s even better about Woof is the promotion van you can hire! This van is fully-kitted, and you can hire it daily, weekly, or for two weeks and more. For a branded experience, you can wrap the promo van. And to give your experiential campaign another boost, Woof will handle all your PR.

Conclusion

Experiential marketing is an ingenious marketing strategy to engage and attract customers through participation. These marketing campaigns center around creating a fun, valuable, and interactive experience for your audience. You can do this through virtual or live events, product sampling, product launches, customer tours, roadshows, and so much more!

The best way to achieve experiential marketing success is working with an experiential marketing agency. These agencies have the experts, experience, track record, and networks to help you host a conversion-driven experiential marketing campaign.

References

EventMarketing: EventTrack 2021: Download Today

HubSpot: The HubSpot Blog’s 2024 Marketing Industry Trends Report: Data from 1,000+ Global Marketers

AnyRoad: Experiential Trends 2021

FinancesOnline: 89 Experiential Marketing Statistics You Must Learn: 2024 Consumer Preferences & Industry Data