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Video game marketing is imperative for a successful video game campaign. But finding a unique strategy to immerse your audience isn’t easy.
The video game market in the US is rapidly increasing. It’s expected to reach over $45 million in 2025. You can get in on that action through innovative marketing strategies targeted at your ideal buyer.
To make this a reality for your video game marketing campaign, hire a professional gaming agency! These agencies can help you develop and execute the perfect marketing strategy to make your video game explode.
Let’s take the infamous game Tomb Raider, for example. Pretty much every gamer knows this game, developed in 96′. To bring Tomb Raider into the modern-day gaming space, the game’s publisher, Square Enix developed Tomb Raider’s hugest launch campaign ever!
Starting from 2011, publishers promoted online and reveal content and a sneak-peak trailer that racked up six million YouTube views. Over a year later, in December 2012, a whole “Tomb Raider” week went down before a new trailer hit the media. By March 2013, the game finally got to the shelves and sold over 3.4 million copies in that month.
This jaw-dropping video game marketing campaign won various awards at the 2014 Game Marketing Summit, and there’s no surprise why!
If you want a video game marketing strategy that achieves insane results like this, a gaming agency is the best way to go.
We’ve researched the best video game marketing agencies in North America and the UK to provide accurate details to get your video game marketing started! We also have vital statistics on the gaming industry and which consumers populate it!
Let’s jump into this!
With the rapid rise of technology, video gaming is only becoming more and more popular. Now, gamers have the advantage of virtual reality (VR), augmented reality (AR), and 3D technology for an immersive gaming experience. There are about 179 million gamers in the US, and this figure may increase to 185 million by 2025.
But it’s not only 3D technology, VR, and AR driving the video gaming industry’s growth. Blockchain gaming hit $3 billion in 2021 and is forecasted to shoot up to almost $40 billion by 2025. China currently has the highest video gaming revenue at $40 billion, with the US closely behind at $36 billion. From all these millions and millions of gamers, 40% prefer smartphone games, 28% enjoy console games, and only 2% prefer PC games.
When developing your video game marketing strategy, it’s vital to know that the average age of a gamer in the US is 35 years old. However, 6% of people aged 65 years and older also enjoy video games, with 36% of the total gamers in the US between 18 and 34 years old.
52% of the total gamers in the US are male, while 48% are female. It’s no surprise that both genders enjoy playing video games, as, by 2025, the gaming community will surpass 1.3 billion. Because of the high interest in gaming, community marketing will become a vital practice.
Mobile marketing is more popular among gamers, as 58.33% prefer gaming on mobile, and just below 40% on desktop. In fact, 71% of Google Play’s revenue will come from mobile games by 2025.
Source: Mental Checkpoint
AGENCY SNAPSHOT
Founded: 2008
Location: Georgia, United States
Number of Employees:11 – 50
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Thrust is an excellent choice for businesses that need game design, development, and marketing. You can count on this agency for pretty much every aspect of video game development and promotion. This gaming marketing agency also has a long list of professionally developed games behind its name.
Thrust takes a much more technical stance than the previous video game marketing agency in North America we reviewed. This agency will help you turn your idea into a design, develop that design and finally, help you leverage the best market tactics for maximum engagement and conversions. Thrust will also help you develop unique branding that’s customized to your values and those of your target audience.
AGENCY SNAPSHOT
Founded: 2017
Location: California, United States
Number of Employees:11 – 50
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Vicarious PR is a perfect solution for large video gaming companies looking for robust PR and media services. This agency will ensure your reputation is withheld within your team and to your targeted audience. They will ensure any public crises are efficiently and effectively solved, and your business grows customer engagement.
This gaming marketing agency handles all things related to PR and social marketing. Vicarious PR will help you find the best influencers, host events for your game launches, and maintain a pristine online reputation. This agency has worked on several games and received many awards, such as the Canopus Winner 2022 for it’s influencer marketing campaigns. A few companies partnered with this agency are NetEase Games and Bad Goat Studios.
AGENCY SNAPSHOT
Founded: 2014
Location: HQ in California, United States with Offices in Paris, France, Berlin, Germany and Tokyo, Japan
Number of Employees: 8
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You should choose PocketWhale if you’re looking for a gaming agency that has a lot of experience, offers global services, and will help you stimulate your creative and public relations approach.
PocketWhale is a dedicated gaming agency with offices in North America and Europe. This agency may have a small team but offer essential services for creative and engagement aspects of launching a video game. PocketWhale has well-respected industry partners like Snapchat, Google, Facebook, and Twitter. You can depend on this agency for gaming marketing assets like commercials and paid ads promoted globally.
AGENCY SNAPSHOT
Founded: 2004
Location: California, United States
Number of Employees:51 – 200
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Pastilla brings the perfect balance of creative and development services. This agency is ideal for small businesses in the video game marketing space wanting to receive design and development support. They can also help you secure funding and the best strategies and methods to engage and grow your audience.
Unlike many agencies on this list, Pastilla isn’t exclusive to the gaming industry. But they offer valuable services for brands in this sector. Pastilla can help your gaming strategy through development and creative services. These offerings are ideal to ensure your game exceeds UX and UI experience standards while developing a unique and signature brand. To validate this agency’s work and success, both Google and Microsoft have worked with them on numerous development projects.
AGENCY SNAPSHOT
Founded: 1998
Location: New York City, USA
Number of Employees: 11 – 50
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Lounge Lizard has been around long enough to offer a variety of development, creative, and marketing services while maintaining high quality. This agency has also worked with famous brands like Marvel and Disney. With the large selection of services available, small, mid-level, and large companies can use Lounge Lizard for video game marketing.
Lounge Lizard is the godfather on this list, with over two decades of marketing, development, and creative experience. Besides working on video game marketing, this agency has worked with businesses in all industries, from technology and entertainment to NGOs. What’s excellent about Lounge Lizard is that they can help you with more than video game marketing. Once you tell this agency what you need and what your goals are, they’ll develop the best solution for your brand.
AGENCY SNAPSHOT
Founded: 2017
Location: London, New York, Dubai, Vilnius, Hong Kong and Singapore
Number of employees: 51 – 200
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NinjaPromo is a leading, global, full-service digital marketing agency that specializes in marketing for online gaming, software, tech, B2B, e-commerce, SaaS, blockchain, and FinTech brands.
NinjaPromo is a skilled and experienced choice for game marketing with an impressive track record.
It offers a full suite of marketing services to meet all your needs, from end to end and has extensive experience working with gaming brands.
NinjaPromo is a leading full-service digital marketing agency with a global presence and extensive experience working with gaming brands.
They work with clients in all industries but focus specifically on gaming, SaaS, software, FinTech, crypto and blockchain, e-commerce, and B2B brands.
NinjaPromo’s comprehensive services include paid media, paid social, SEO, mobile marketing, email marketing, influencer marketing, public relations, branding, creative services, and website and mobile app design and development.
NinjaPromo takes a holistic and performance-focused approach, developing customized marketing plans that are designed to achieve real, measurable results.
The gaming industry is exceptionally competitive and dynamic. NinjaPromo’s experience and wide range of expertise allow them to create agile campaigns and keep up with a rapidly-evolving landscape.
As a global agency with offices around the world, NinjaPromo is uniquely positioned to provide services that speak to the current trends across regions. This is an added advantage for games that will be available in multiple regions.
AGENCY SNAPSHOT
Founded: 2013
Location: HQ in New York, United States with offices in France, Europe
Number of Employees: 51 – 200
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If you need a gaming marketing agency to create hype for a game launch, event, promotion, or anything similar, Upfluence is the agency you need. This agency has helped businesses of all shapes and sizes create awareness and hype for announcements, celebrations, and milestones. Upfluence also uses data as the core of their approaches, meaning more customer-centric strategies for your business.
The point of Upfluence is to help your brand become seen. This agency has worked with major brands like Universal and up-and-coming startups, like Ricola. Upfluence offers specialized services for brands, and they also provide a separate set of services for NGOs. Ultimately for businesses and NGOs, Upfluence’s primary aim is to gain an insane amount of awareness for your brand. This agency has signature tools, such as Ecommerce tools, influencer analysis tools, and software to find the perfect influencers.
AGENCY SNAPSHOT
Founded: 2013
Location: HQ Sydney, New South Wales with offices in Vancouver, Canada and California, United States
Number of Employees: 51 – 200
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You should choose DIJGTAL if you want a gaming marketing agency that can help you perfect UI and UX experience for your audience. This brand is a master in delivering a refined and customer-centric while filling the gap between optimal experiences and successful marketing.
If working on the market strategy for the Beyoncé and Jay Z-influenced restaurant/nightclub – The Carter isn’t enough to prove how powerful this agency is, I don’t know what can! DIJGTAL is an excellent choice for optimizing and perfecting your brand’s user experience. This agency is all about creating a tailored and personalized experience for your target audience while encompassing your brand’s values. You can benefit from these services for product launches, events, and similar social endeavors to drive brand engagement.
AGENCY SNAPSHOT
Founded: 2000
Location: HQ in Madurai, Tamilnadu with offices in New York, United States, Chennai, Bengal and Sydney, Australia
Number of Employees: 51 – 200
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It’s best to choose Dot Com Infoway if having a mobile app is pivotal to your video game marketing strategy. This gaming marketing agency has all the services you need to do market research, marketing campaigns, prototyping, and growth hacking for your mobile app. You can also receive support for social media marketing and web development.
Dot Com Infoway can add value to your video gaming brand if you’re considering launching a mobile app for it. This agency provides every vital service you need for successful app design, development, launch, and promotion. Plus, you can also hire various expert developers to work on different parts of your projects. These developers include PHP, WordPress, .NET, and Android developers. You can also use Dot Com Infoway for digital marketing strategies.
AGENCY SNAPSHOT
Founded: 2011
Location: HQ in New York with offices in Florida, United States
Number of Employees: 11 – 50
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Choose Crafted if you’re looking for gaming marketing agency specializing in design experiences. Partnering with this agency will help your brand do more than standard marketing techniques and bring your customers into your world. Crafted will also help you nurture your brand voice and develop a personality your audience will love.
If you need a gaming marketing agency that focuses on immersive and innovative design experiences, Crafted is a popular choice. This agency will go beyond traditional content marketing for your video game promotion strategy through photography, animated videos, and 3D videos. Crafted also creates physical experiences in the real world to gain interest in your brand, give buyers a clear idea of what you offer and help solidify your brand identity.
AGENCY SNAPSHOT
Founded: 2011
Location: HQ in Florida, United States with offices in Ontario, Canada, Kuala Lumpur, Malaysia and Johar Town Lahore, Pakistan
Number of Employees: 201 – 500
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InvoZone should is best for small, mid-level, and large companies who want an agency for technical support and consulting services. If you want to develop a mobile app for your video game or optimize your UI and UX strategies, InvoZone is a competitive option.
InvoZone is an IT consulting and support agency with a team of highly experienced software developers and engineers. We regard this agency as a gaming agency because of the wide range of technical services InvoZone offers valuable for video game development. If you want to see how InvoZone can contribute to game development, check out Stakester – an online gaming platform they developed. You can count on InvoZone to help you design software, create mobile apps, and provide technical support for your development lifecycle.
AGENCY SNAPSHOT
Founded: 2014
Location: England, United Kingdom
Number of Employees: 2 – 10
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B2B PR:
Consumer PR:
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It’s best to choose Big Games Machine if you’re looking for specialized PR services in the B2B or B2C space. However, this agency has more services for businesses in the latter environment. Big Games Machines has worked on various renowned games and is credited for their popularity.
Big Games Machine offers separate specialized PR services for B2B companies and B2C businesses. But the core of what this gaming marketing agency offers remains the same – PR and media relations services to help your business grow brand awareness and secure consistent traction. This agency’s time comprises expert gamers, SEO specialists, and copywriters to help you market your video games successfully. For B2C brands, Big Games Machine supports mobile, PC, console, handheld, Blockchain, VR, and Kickstarter games.
AGENCY SNAPSHOT
Founded: 2006
Location: England, United Kingdom
Number of Employees:11 – 50
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Heaven Media can help any business, big or small, develop a reliable social media and public relations image. This agency can help you throw events to engage your audience, while also helping you secure sponsorships for your video games. Heaven Media is ideal for an agency that wants to secure the “social” aspects of reigning in this market.
Heaven Media has contributed to and worked on huge projects like PR for the AWTF opening in Europe, Intel’s Winter Esports Awards, and taking jaw-dropping product shots for Alienware. While this agency has worked with many world-famous brands, they offer services suitable for small and mid-level companies too. Heaven Media can also help you source and secure funding to give your business the boost it needs. This gaming marketing agency can deliver so much value as they have over a decade of industry experience and a team of experts.
AGENCY SNAPSHOT
Founded: 2012
Location: England, United Kingdom
Number of Employees:11 – 50
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Enterprises in the video game marketing space will find the most value in Plan of Attack’s services. They can host conferences for your video games, select premium influencers and find strategies offering the most value for money. If you have large capital and team members to manage a time-consuming video game development, this is the agency for you.
Plan of Attack offers large companies a well-rounded media and social solution. This gaming marketing agency in the UK has worked on many popular video games. They have all the services you need to develop and maintain an online presence. Plan of Attack also has essential offerings for operations, team building, and crisis.
AGENCY SNAPSHOT
Founded: 2015
Location: HQ in England, United Kingdom with offices in Copenhagen, Denmark, Cape Town, South Africa and Amsterdam, Netherlands
Number of Employees:11 – 50
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Wilderness Agency has an amazing track record for effective social media marketing services. If your business only needs support for PR and most especially, social media marketing, this agency is an ideal solution. They also have offices in various locations and are one of Europe’s fastest-growing independent agencies.
Wilderness Agency may not specialize in video game marketing like the other agencies on this list. Yet their exceptional social media marketing services are valuable for gaming brands. This agency has helped spread the name of huge brands like Southern Comfort and InterSport through building, managing, and promoting communities for these brands and developing captivating videos and ads targeted at their ideal audience.
AGENCY SNAPSHOT
Founded: 2015
Location: HQ in England, United Kingdom with offices in Argentina, South America
Number of Employees:11 – 50
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Crowdform is perfect for your business if you’re looking for an agency to support the technical aspects of your game development strategy. This gaming marketing agency specializes in digital product design, creation, and promotion to ensure that your end-users feel their expectations are exceeded. With this agency, you can optimize the technical elements of your video game, making it easier for your target buyers to fall in love.
We’ve looked at several video game marketing agencies that focus on the post-launch elements like setting up events and promoting your video game on social media. However, Crowdform is an ideal solution for your business before and while you’re in the development stage. This agency has what you need and what your users want to experience in a video game, whether the technical specs meet those requirements, and how you can enhance your overall game.
Crowdform recently worked on a successful NFT game called The Pit, so check that out to see how incredible this agency is.
Whether you’re looking for an Indie game marketing agency or a mobile marketing agency, every video game brand needs one. These agencies will help you break into this bustling market through specialised services for brand awareness, customer engagement and conversion rate optimization.
Among all the game marketing agencies in North America, Lounge Lizard is our top choice. Not only does this agency accommodate small, mid-level and large businesses, but they have an impressive track record of satisfied clients too. Lounge Lizard also provides a broad range of vital services, providing video game brands with everything they need.
In the UK, we believe the best game marketing agency is Heaven Media. This game marketing agency works for all businesses, provides creative and technical services and they’ve worked on significant projects in this sector.
Well there you have it, the best game marketing agencies in North America and the UK! Now, what are you waiting for?
Yes, video gaming is mostly popular in China with having generated $40 billion in revenue and the US closely follows with a revenue worth $36 billion. Video gaming is mostly popular among gamers above 18 years old, and the average gamer in the US is 31 years old. Read this full article to find out what the video gaming market looks like and the top gaming agencies for your business in North America and the UK.
The best game marketing agency in North America is PromoNinja. This agency offers specializes video gaming services for all business. Our top choice for video marketing agencies in the UK is Heaven Media. Heaven Media has a range of creative and technical services for video game marketing. This article provides more of the top video game marketing agencies and the state of this market in 2023.
You need a gaming marketing agency to provide creative services for top-quality video marketing, influencer marketing and to help you optimize your brand's reputation, You can also hire a gaming marketing agency to support your video game development lifecycle. Read this full article for the top video marketing agencies in the UK and North America, what they offer and which you are ideal for your brand.
Statista: Revenue of the video game market in the United States from 2017 to 2025
Best Marketing Degrees.org: 30 of the Most Successful Video Game Marketing Campaigns Ever
Insider Intelligence: US Video Gaming Industry in 2022: Gaming Devices & Video Game Content Viewership Trends
The Times of India: How blockchain gaming industry is booming despite challenges
FinancesOnline: Number of Gamers Worldwide 2022/2023: Demographics, Statistics, and Predictions
Statista: Distribution of video gamers in the United States in 2022, by age group and Distribution of video gamers in the United States from 2006 to 2022, by gender and Online gaming – Statistics & Facts
Statcounter: Desktop vs Mobile vs Tablet Market Share Worldwide
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