Gen Z & Millennial Marketing Agency: The Best 11 in 2024 for Maximum Engagement [Full Review]

Gen Z and Millennials aren’t easy shoppers to win over! These buyers take a lot of time to trust brands and have specific brand values they look for.

Businesses struggle to connect to these audiences and understand what marketing approach engages them best. To make this easier for your brand work with a Gen Z and Millennial marketing agency!

Almost 50% of Gen Z shoppers feel neutral or dissatisfied with the brands they support. And around 90% of Millennials almost or never trust any information they find about businesses in the press.

So, how do brands deliver a buyer-centric brand experience for Gen Z shoppers?

And how do you position your business to build credibility and trust among Millennials?

The answer is simple – work with a Gen Z and Millennial marketing agency!

These agencies have the experience, services, and data to help you make strategic choices in favor of what Gen Z and Millennial audiences want!

We’ve grouped the best Gen Z and Millennial marketing agencies in 2024, the services they offer, brands they’ve worked with, and why you should pick them!

Ready?

Let’s go!

Gen Z & Millennials: Key Characteristics

Brands must use tailored marketing approaches for Gen Z and Millennial audiences because these buyers are pickier than Gen Xs and Boomers. Gen Z and Millennial buyers prioritize eco-friendly brands, are more conscious of mental health, are financially mindful, and focus on brand trust and authenticity.

Let’s take a closer look at these characteristics for Gen Z and Millennial buyers: 

 Prioritize Eco-Friendly Brands

Gen Z and Millennials are aware of environmentally-harmful brands, marketing campaigns, and products. Environmental marketing has become much more vital to these audiences.

Almost 80% of Gen Z’ers are concerned about humanity’s environmental impact. And 58% are willing to pay more for eco-friendly products. 

Around 61% of Millennials would pay for more green products!

With all so much popularity around environmental marketing, brands must hop on board. But this doesn’t mean saying you’re eco-friendly when you’re not. 

Nothing will offend Gen Z and Millennial audiences more than greenwashing! 

Whatever eco-friendly claims you make must be genuine. It’s not possible to go green overnight. Create milestones for your brand and share your progress with your audience to show them you care!

Conscious of Mental Well Being

It’s no secret that mental health has become less of a taboo topic over the years. Gen Z’ers and Millennials have become increasingly conscious of their mental well-being and report the poorest performing mental health cases.

While these audiences are more likely to speak about their mental health, brands must understand how this impacts their buyers and how they can relate to them.

Because mental health matters to your target audience, encompass this in your marketing campaigns. Whether you raise funds for mental health awareness movements or start a movement, find a way to connect with your buyers through mental health.

Source: Cure Media

Financially Mindful

Compared to Millennials, more Gen Z’ers are college students, so money management is a skill they must learn. Gen Z’ers feel the most confident in consuming and saving vs. other generations. And about 54% of Gen Z’ers also have some kind of investment, proving how financially mindful these buyers are.

Financially mindfulness in Millennials isn’t too far off either. 61% of Millennials are confident in their overall financial knowledge. Most of these buyers are concerned about saving money and managing debt for their retirement. 

Gen Z and Millennial audiences take money matters seriously. Dealing with these buyers who are more aware of the financial decisions they make forces brands to perfect value for money. Your business and products must prove worthwhile for Gen Z and Millennial audiences to make a confident purchase. 

Focused on Trust and Authenticity

Gen Z and Millennial buyers need much more convincing to purchase. 

Gen Z’ers are not impulsive buyers. Almost 50% only purchase an item when they need it. This buying behavior relates to how Gen Z’ers are financially mindful and may not have excess funds to splurge. 

About 80% of Gen Z shoppers immediately lose trust in companies that photoshop their ads. And around 84% of buyers are more likely to trust brands that use real customers in their ads. 

Millennials require the same, if not more, amount of persuasion and credibility to purchase a product. 84% of Millennials don’t trust advertising, celebrity endorsements, or influencers.

Instead, these buyers need online reviews and user-generated content (UGC) or personal recommendations to secure buying confidence.

With such skeptical buyers, brands must build online credibility and employ social proof strategies to win over Gen Z and Millennial audiences. 

11 Best Gen Z & Millennials Marketing Agencies

1.NinetyEight

NinetyEight is one of the best Gen Z marketing agencies. They have enough experience to understand what these consumers want to hear and the best strategies to engage and convert them. Whether you’re a small or large business, NinetyEight will use in-depth customer insights to design a 360-degree marketing strategy aligned with Gen Z buyers. A few of this agency’s top services for Gen Z marketing include influencer marketing, branding, and social media marketing. 

2.Youth Marketing Connection (YMC)

Youth Marketing Connection (YMC) is a top Gen Z and Millennial marketing agency because of its impressive portfolio and robust services. YMC has worked with brands like Waze and Sephora, both well-renowned in their respective sectors. What’s unique about this agency is the long list of services perfect for Gen Z and Millennial audiences. Businesses can deploy campus marketing campaigns to engage students, secure brand ambassadors to drive awareness and interest, and optimize credibility with influencer marketing.

3.Millennial Marketing Agency

Millennial Marketing Agency is a Canadian Gen Z and Millennial marketing agency. Although they take a more focused approach to Millennial marketing, Gen Z brands find more than a few valuable services. Millennial Marketing Agency can market and manage your social media while using customer-centric content aligned with what these audiences want to see. They will also handle your digital advertising campaigns to maximize your results and reach, and enhance your website tailored to convert Gen Z and Millennial buyers.

4.SocialFly

SocialFly provides high-level solutions for Gen Z and Millennial marketing beyond social media. This agency can develop detailed influencer campaigns while managing all aspects, including influencer events, screening, and management. SocialFly provides graphic design services too, and they can design your logo, create infographics or create visuals to entice your target buyers. To optimize your social sentiment and online reputation, SocialFly has social listening services too. Plus, this agency doesn’t forget paid advertising and digital marketing, making it a well-rounded choice.

5.JUV Consulting

Looking at JUV Consulting’s homepage will give you an excellent idea of how well this agency connects to Gen Z and Millennial audiences. Based on extensive data on these target audiences, JUV Consulting will create custom marketing strategies that speak to the values of your buyers and engage them through content that matters. Boosting customer engagement and awareness, this agency offers experiential marketing campaigns, brand positioning and storytelling, and social media marketing strategies. 

 6.Carson+Doyle

Carson+Doyle is one of the best Gen Z and Millennial marketing agencies because they specialize in customer engagement campaigns on social channels that convert. This agency will create buyer-centric videos to promote your brand, encompassing your brand identity and voice. If you need expert branding for logo design, storytelling, and your value proposition, Carson+Doyle can do this for you. Unlike many Gen Z and Millennial marketing agencies, Carson + Doyle provides copywriting expertise because they know how vital content marketing is to engage these audiences.

7.PRZM

PRZM specializes in various niches and sectors, including Gen Z and Millennial marketing! To help your brand stay relevant, this agency provides influencer marketing services and will find and manage top-tier influencers for your brand. They also offer solutions for analytics, content marketing, and social media marketing. Being experts in this marketing space, PRZM has worked with loads of brands targeting millennials and Gen Z audiences, like Starbucks and SOHO House.

8.Power

Scalable marketing is Power’s motto. This Gen Z and Millennial marketing agency take a strategic approach to optimize every stage of your buyer’s journey. With expert services from this holistic approach, brands can leverage buyer-centric content marketing and affiliate marketing to boost brand awareness. Power can design and develop your website to ramp up web traffic, develop an influencer marketing campaign and find and manage your influencers. All Power’s services relate to the top, middle, and bottom of a typical sales funnel to ensure they get your buyers to convert. 

 9.Seed

Seed is a multi-award-winning Gen Z marketing agency with a taste for innovative, culturally relevant campaigns. Brands working with Seed can stay ahead of trends through relevant content and digital marketing strategies. Professionals at Seed take a specialized approach to student marketing and knows what buyers in this segment value in brands. You can rely on detailed buyer research and profiling to build marketing strategies targeted at converting ideal customers. And what makes Seed different is they strive to work with brands that want to make a genuine impact through marketing. 

 10.Neato

Neato Agency is a real-deal Gen Z and Millennial marketing agency. Not only have they worked with adored brands in this niche, like Vans and Boston University, but they offer the ultimate list of marketing services. Neato used student insights and field research to build custom marketing strategies for media buying and planning, events management, social media, and influencer campaigns. For audience engagement like no other, Neato can create experiential marketing campaigns, build customer workshops and optimize your brand experience.

11.Adolescent

Adolescent is a Gen Z creative consultancy and content studio agency. This agency will optimize all the creative aspects of your Gen Z marketing strategy and create customer-centric content. The services you can expect include brand storytelling and identity, research and insights for data-driven campaigns, and creative strategies. Adolescent also provides think tank and ideation services to generate out-of-the-box campaigns for your brand, and these experts will manage and promote your social media platforms. 

Conclusion

Gen Z and Millennials aren’t the easiest audiences to engage. These buyers favor eco-friendly brands, value-for-money products and brands that raise awareness and support mental health. The best way to connect with these shoppers through tailored marketing strategies is by working with a Gen Z and Millennial marketing agency. These agencies have the expertise and services to help you boost your marketing and sales in 2024.

References

BusinessWire: GreenPrint Survey Finds Consumers Want to Buy Eco-Friendly Products, but Don’t Know How to Identify Them

Chocline: Generation Z Reported the Most Mental Health Problems

Investopedia: Generation Z: Stepping Into Financial Independence

NRF: Gen Z Brand Relationships

WordStream: New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

World Economic Forum: Here’s How Digital Transformation Will Create a More Sustainable World

The Washington Post: Millennials Don’t Trust Anyone. That’s a Big Deal.