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It’s 2024, and it’s more complicated than ever for companies to stand out and get the qualified leads they deserve.
Now more than ever, businesses need to be flexible and adaptive if they want to succeed. And hiring outsourced SDRs can help you do this.
If you want to scale your company and increase revenue, people have to know you exist. But more than that, they need to want to buy whatever you sell. Of course, inbound marketing is a significant factor in this. However, your sales team is an integral and often overlooked part of the equation.
So, if you want to grow your product or service-based company, it’s essential to have a great sales team behind you!
But what if you don’t have the resources to recruit, hire and train great in-house sales representatives? And what should you do if you don’t need a full team year-round?
That’s where outsourced SDR companies come in!
Not only can outsourcing SDRs save you 70% over hiring an in-house sales rep, they are often more skilled, more experienced, with vast resources at there fingertips, which translates into more leads and conversions!
This article will cover absolutely everything you need to know about outsourced sales development representatives. Plus, we’ll give you a rundown of the ten best outsourced SDR companies so that you can make an informed decision.
So, if you’re ready to learn all about outsourced SDRs—keep reading.
To put it simply, an outsourced SDR company is a cost effective option for companies that either do not have the resources to establish a great team of in-house sales representatives or do not need an entire team year-round.
Usually, a business will hire a third-party SDR company, which handles a group of sales development representatives. This team of SDRs can range anywhere from a single representative to a team of five or more. The size of the team depends entirely on the company’s needs and budget.
Organizations with lower sales budgets can benefit significantly from SDR outsourcing companies. When outsourcing your sales reps, you don’t have to spend time and money on finding the right person or training them. The third-party company handles all that for you!
On the other hand, B2B and SaaS companies can find it helpful to hire an outsourced SDR company during a massive growth period. The extra outsourced sales reps help to fill their pipeline while the company hires and trains additional in-house reps.
Summary: What is an Outsourced SDR?
Outsourced SDRs (sales development representatives) are a low-cost option for companies that can either not afford in-house sales representatives or do not need an entire team year-round.
AGENCY SNAPSHOT
Founded: 2017
Location: Dover, Delaware, with offices in Chicago and Denver, USA; Kyiv, Ukraine; and Warsaw, Poland
Number of employees: 200 – 500
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Belkins is an award-winning B2B SDR lead-generation company that uses cutting-edge technology and a sizable staff of skilled sales representatives to assist its clients to optimize leads.
Belkins takes a data-backed approach to sales and lead development, and has a team of expert sales people to help you close those qualified leads. From your website to your sales funnel, they make sure you’re ready to convert.
Belkins is a leading B2B SDR and lead generation company that has worked in more than 50 different industries. They help B2B companies make the most of their sales potential by making it easier for them to get qualified leads.
Since it started in 2017, Belkins has generated over 4,760,850 leads for its clients, sent over 2,760,850 emails and set close to 300,000 appointments.
Belkins has a large team of sales reps and uses cutting-edge technology to help its clients get the most out of their sales development and lead generation, to close more deals.
Their dedicated team and unique approach has gained them more than 1,000 satisfied clients, with an impressive retention rate of 95%.
Belkins has been recognized as the #1 appointment setting agency for 5 years in a row and won numerous industry awards from Inc. Magazine, Clutch, The Stevie Awards, G2, and many more.
AGENCY SNAPSHOT
Founded: 2007
Location: Boca Raton, Florida, USA
Number of employees: 51 – 200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
SalesRoads is a multi-award-winning B2B sales outsourcing solution that works with clients in the manufacturing, logistics, construction, SaaS, and technology industries.
Taking a data-informed approach, SalesRoads develops customized sales strategies for every client, based on well-researched data and a deep understanding of the clients business, sales needs and goals.
SalesRoads is a multi-award-winning B2B sales outsourcing solution that assists manufacturing, logistics, construction, SaaS, and technology companies in fulfilling their pipelines and driving long-term revenue growth.
SalesRoads provides a bespoke sales strategy for every client, rooted in a customized demand generation playbook designed to meet their goals best and achieve meaningful, scalable results.
They are also experienced in building alliances with firms looking to enter the industrial and manufacturing sectors and the State, Local, and Education (SLED) markets.
Similarly, they are so confident in their technique that they have a cancel-anytime guarantee and require no long-term contracts.
AGENCY SNAPSHOT
Founded: 2009
Location: Oakville, Canada
Number of employees: 100
KEY SERVICES
NOTEWORTHY CLIENTS
Martal Group is a premier company that helps B2B technology companies find new customers and close sales. With top sales executives available on demand, they can work with your own sales team to find leads and make sales in more than 50 different industries.
Furthermore, they work with the best data providers and intelligence agencies to give their clients accurate B2B contact information. Their researchers use a proprietary method to find opportunities and make custom lists based on the type of buyer you want and the potential size of the market you want to reach.
AGENCY SNAPSHOT
Founded: 2012
Location: Ancells Court, UK
Number of employees: 250
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Operatix’s approach combines account-based marketing with account-based selling operations, raising average transaction values for their clients.
Operatix, a company launched in 2012 with three global offices, focuses on increasing revenue and speeding up growth for B2B software enterprises in North America and Europe.
In addition to a diverse spectrum of start-ups and emerging software suppliers, Operatix has extensive experience working with the world’s largest IT corporations.
Moreover, they help their clients close more transactions and shorter sales cycles while also raising average transaction values. Their approach combines account-based marketing with account-based selling operations. Likewise, their staff is adept at interacting with corporate contacts to identify decision makers and arrange the initial sales encounter between prospects and their client’s sales team.
AGENCY SNAPSHOT
Founded: 2017
Location: Atlanta, Georgia, USA
Number of employees: 20
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Uproar Partners aids founders and CEOs of B2B digital enterprises extend their runway and grow their income through an outsourced SaaS strategy.
By using an outsourced Sales-as-a-Service model, Uproar Partners helps the founders and CEOs of B2B digital companies increase their income and lengthen their runway. They become an extension of your business and part of your full-time sales team.
They know how scary it can be to hire the right people, make the right plans, and set up the best sales culture, and they help to lighten the load.
Uproar Partners also works with you to help increase your sales because they know how important sales are to the success of your business.
AGENCY SNAPSHOT
Founded: 2015
Location: Solana Beach, California, USA
Number of employees: 1200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
To assist you in developing your business, CIENCE provides software and Orchestrated Outbound services such as their premium sales data, multi-channel prospecting, lead response, and digital ad platform.
CIENCE offers both human and machine-powered services and products that generate leads for business-to-business companies.
Their trained SDRs will lead you through a unique Prospect Experience using best practices for reaching out through multiple channels and setting up appointments. Meaning appointments will be set up more often.
Their customers also benefit from more targeted leads, a steady pipeline, and a lot of money. What’s more, its people-as-a-service (PaaS) method gets the best results for the least amount of money.
AGENCY SNAPSHOT
Founded: 2021
Location: Toronto, Ontario, Canada
Number of employees: 21
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Lunas will guide your business through the tried-and-true stages of creating and keeping a recurring income, whether you need advisors to set you on the right path, sales training to strengthen your staff, or outsourced sales gurus to start generating leads.
Lunas is an expert at building a strong base for your business, whether you’re just starting out or expanding into a new market. They’ll help you figure out how to make the most money, understand how to scale up, and copy their sales techniques.
Furthermore, they can assist you in designing a go-to-market plan for any area you wish to enter or grow into, regardless of where you are in your startup’s client acquisition process. They also give an in-depth analysis of the market and a detailed plan for outbound sales.
AGENCY SNAPSHOT
Founded: 2016
Location: Prague, Czechia
Number of employees: 20
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
SALESDOCk doesn’t just tell people how to do sales; they like to take on the challenge and, together with their clients, reach out to prospects, find opportunities, build relationships, close deals, and have fun along the way.
They are a B2B agency that focuses on sales metrics and processes. SALESDOCk helps sales departments move forward by taking a hands-on approach and having expertise in sales technologies. In addition, they teach companies how to use tools to automate, measure, and predict sales, find and prospect for the best customers, turn opportunities into business, and do a lot more.
They don’t just tell people how to sell, either. They like to take on challenges and work with their clients to reach out to prospects, build opportunities, close deals, and have fun along the way.
AGENCY SNAPSHOT
Founded: 2017
Location: Las Vegas, Nevada, USA
Number of employees: 85
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Leadium becomes a growth arm for your outbound lead channel by uncovering unique lead data and growing pipeline operations.
Leadium is a top B2B sales engagement company that works with mission-driven growth companies to create successful sales pipelines. They can plan, build, and run your lead generation programs by combining their award-winning agency with fully dedicated Sales Development Team
In the same way, their main business is sales, and when they work with their clients, they become a flexible, low-cost, high-yield team that focuses on outbound prospecting (SQLs), inbound lead flow (MQLs), CRM data integrity, and more.
With offices in the US, the Dominican Republic, and Eastern Europe, they are a talented group of people from all over the world who work hard every month to find the right customers for their clients.
AGENCY SNAPSHOT
Founded: 2017
Location: Binghamton, New York, USA
Number of employees: 88
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Bandalier hires, trains, and delivers high-performing SDRs and customer service teams to help growing organizations expand faster, with a focus on small towns around the US.
Bandalier facilitates connections between organizations and exceptional individuals residing in a variety of locations around the United States. They focus particularly on small towns and villages, utilizing the often untapped potential of less industrialized areas.
In addition, they recruit, train, and provide high-performing SDRs and customer support teams to assist rising enterprises in scaling even more quickly.
If you’re unsure if your company needs to hire in-house or outsourced SDRs, there are a few key differences and factors that you’ll need to keep in mind.
The first thing to consider is the time you’ll spend hiring and training in-house SDRs, and salary a skilled and experienced candidate will require vs. outsourcing them.
According to Hubspot, the average tenure for an in-house SDR is only 18 months, meaning you’ll need to hire new sales reps several times a year.
Doing this will divert resources and time from other aspects of running your business, as you’ll need to:
Contrastingly, when you hire an outsourced SDR company, they handle all of that for you. All you need to do is find the right company.
Each time you hire a new sales rep, you have to spend money training them to ensure they actually add value. If you don’t, your company will suffer in the long run. And with SDRs moving on from companies so quickly, the cost can quickly add up.
Just the salary for a single sales rep can add up to $63,135 per year. That’s not even accounting for the average cost of hiring each sales rep ($6,000-$10,000) or the costs associated with training them (up to $6,000 per year).
Then there are the benefits. The United States Bureau of Labor Statistics found that employer costs for employee benefits are upwards of 30% of the base salary. In an SDRs case, this equals around $19,000 a year.
This means that the total amount you can expect to spend on a single SDR per year is around $100,000.
In contrast, when outsourcing an SDR through a third-party company, the average cost for a single sales rep is $2,490 per month or $30,000 per year. Substantially lower than hiring in-house reps.
If you want to learn more about the difference, check out this video by SalesNash.
Summary: Outsourced SDRs vs. In-House SDRs
Outsourced SDRs are sales reps who are contracted out from a third-party company. Contrastingly, in-house SDRs are sales reps who you have to find, interview, hire and train yourself. Therefore, outsourced SDRs are almost always more cost-effective than in-house SDRs.
Unlike when working with in-house SDRs, when you outsource your sales development representatives to a third-party company, they handle everything.
Outsourced SDR companies help make sure that you don’t have to:
The outsourced SDR company will handle all of that for you!
And, what’s more, their whole business is to sell for you so they will most likely provide their sales team with the relevant resources and technology. They’ll take all the pressure off you and your company, letting you do what you do best; create a brilliant product or service.
It’s important to note that someone from your company will need to manage the outsourced SDR company in terms of setting goals, monitoring their progress and making sure they are reaching those goals.
Summary: Who Manages the Outsourced SDR?
The third-party outsourcing SDR company will manage every aspect of the sales reps, from onboarding and training to results and resource management.
In order to understand which outsourced SDR company is the right one for your business, you need to know what exactly you’re looking for.
The size, budget, and goals of your company are all deeply important when it comes to choosing a third-party sales rep company.
But, once you’ve got all that figured out, there are other factors that need to be considered before you hire an SDR company:
Moreover, the specific services the outsourced SDR company offers and how their progress will be tracked are also very important and should be carefully considered. Ways to track and measure an outsourced SDR company include targets for:
A good outsourced SDR company will be transparent and give you access to the data/reporting you need to keep track of their progress and the results they’re driving for your business.
Of course, the best SDR company for you is the one that meets your needs at the best price. But some companies are just better than others.
Below, we’ll take a look at the best SDR companies and what they offer to help you find the perfect one for your business.
Summary: How to Choose the Right Outsource SDR Company
When choosing an outsourced SDR company, you must consider your business’s size, budget, and goals. Once you have those in mind, you can look at the SDR company’s packages, prices, progress metrics, and communication strategy to choose the best one for your company.
Outsourcing to an SDR firm is a low-cost option for businesses that don’t have the resources to recruit, hire and train their own sales reps or don’t need a full sales team all year long.
Moreover, studies have shown that your company can save a lot of money if you hire a reputable SDR outsourcing company instead of hiring sales reps to work in-house.
So, if you want to grow your business and make more money, an SDR as a service company might be just what you need!
An outsourced SDR firm is a low-cost choice for businesses that cannot afford high caliber in-house sales reps or do not require an entire sales team year-round. The outsourced SDR company provides sales reps for a fixed price each month and aims to provide you with leads and increased sales. They train their reps and you get access to a team of experienced sales people without having to find and hire them yourself, and without having to take on new employees. This means you can scale up (or down) as quickly and easily as you need to. Read the full guide for more on the advantages of using an outsourced SDR company. The average cost per in-house SDR recruit in 2024 ranged from $6,000 to $10,000, which is rather costly considering that many SDRs are recent college grads who need extensive training and support before being productive. Additionally, they are likely to leave the company within their first year. Outsourcing to an outsourced SDR company is more cost effective and a lot less admin. Check out the full guide for the best outsourced SDR companies to consider. In-house SDRs are sales reps that you as a company need to find, interview, hire and train before they can begin to work. Contrastingly, outsourced SDRs, run through a third-party company, are sales reps hired and managed by a different company, who you engage to do all or some of your sales development. Outsourced SDRs are companies that focus solely on providing high-quality sales development for their clients, which frees you up to focus on developing your business instead. Read the full guide to learn more about the pros and cons of in-house vs outsourced SDRs.
Frequently Asked Questions
What is an Outsourced SDR?
How much does it cost to hire an in-house SDR?
What is the difference between outsourced SDRs and in-house SDRs?
United States Bureau of Labor Statistics: News release
TaskDrive: How Much Your SDRs Cost You
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