LinkedIn Marketing Agencies: The Top 15 to Boost B2B Brands in 2024 [Updated]

LinkedIn has changed a lot in the past decade from a professional networking platform to growing into a robust and powerful B2B marketing tool.

LinkedIn marketing was not a walk in the park, and many B2B marketers experienced failed campaigns. However, this is a lot different now. 

In the past 4 years, LinkedIn has optimized its algorithm and ad capability. And guess what? It worked!

Some B2B marketers are still traumatized by failed marketing efforts on this platform from 5 years ago, while others don’t know the tremendous capabilities LinkedIn provides for B2B brands.

Either way, if you’re a B2B business that’s not using LinkedIn, you’re missing out on mega opportunities.

For instance… 

LinkedIn generates a lot of traction for B2B brands, with almost 50% of social media traffic to B2B websites coming from LinkedIn. And of all B2B leads generated from social media, a shocking 80% are from LinkedIn.

And B2B businesses can also target the perfect audience on LinkedIn as 80% of LinkedIn users are business decision-makers. 

To use LinkedIn’s full potential, invest in educating yourself about this platform, or outsource a B2B LinkedIn marketing agency. 

In this article, we will cover the latter by reviewing the best LinkedIn marketing agencies we found and how they can elevate your B2B ROI!

Ready?

Let’s go!

B2B LinkedIn Marketing Potential

LinkedIn marketing is highly effective for B2B businesses, and here are key statistics to prove why:

1. 97% of B2B marketers use LinkedIn marketing. Content Marketing Institute
2. LinkedIn is among the world’s top ten fastest-growing brands. LinkedIn 
3. LinkedIn drives 46% of traffic to B2B sites. LinkedIn
4. LinkedIn is considered the most credible source of content. LinkedIn 
5. 91% of top-level executives rate LinkedIn as the best platform for quality content. LinkedIn

Benefits of B2B LinkedIn Marketing

Choosing to use LinkedIn marketing for small, mid-level, and enterprise B2B businesses is a strategic idea because:

1. Improved audience targeting: LinkedIn gathers its data from its users. Millions of professionals use LinkedIn so your business can access accurate data to target and segment quality leads. You can target leads based on job seniority, company size, company industry, member age, and job functions.
2. Robust ad tools: LinkedIn offers countless tools and formats for ad campaigns. You can use text ads, video ads, sponsored ads, InMail sponsored content, and images. But LinkedIn doesn’t stop there. This platform offers features for ads like you can set ad objectives for website visitors, engagement, video views, lead generation, and so forth. With this feature, you can set goals for considerations and conversions too, allowing you to evaluate ad performance.
3. Use your employees for marketing: Employees are valuable business assets, and LinkedIn allows you to use them to promote your company. With optimized profiles, your employees can become spokespeople for your B2B company, creating traction.
4. Developing and nurturing B2B relationships: There are many companies on LinkedIn. You can build and grow B2B relationships. The best way to achieve this is to interact with other B2B businesses’ content, through comments, likes, or shares. 
5. LinkedIn is better than cold calling: LinkedIn InMail sponsored content is way better than cold calling. Cold calling can be very invasive, and that’s the primary problem with this strategy. However, you can use InMail on LinkedIn to deliver personalized messages to leads that are much less invasive and more customized than cold calls.

How We Chose the Agencies on This List

To pick the best B2B LinkedIn marketing agencies, we considered factors like:

1. LinkedIn marketing experience: How much experience a LinkedIn marketing agency has in LinkedIn marketing is crucial. Choose a B2B LinkedIn marketing agency with vast experience on this social platform. Doing this ensures you work with an agency that understands the LinkedIn marketing environment and what works.
2. Depth of LinkedIn marketing: It’s better to choose a B2B LinkedIn marketing agency that has a range of valuable services that make sense as one offering. For example, a LinkedIn marketing agency offering SEO and content creation for LinkedIn isn’t as valuable as an agency offering SEO, audience identification, content creation, and analytics. Unless you’re looking for one specific service, choose an agency offering ample LinkedIn marketing expertise.
3. Type of clients: B2B businesses require different approaches than B2C companies. Because of this, we selected agencies with expertise in working with B2B companies. You need an agency that can understand your needs based on the size of your business too. Fortunately, the B2B LinkedIn marketing agencies we chose have worked with various-sized companies.
4. Experience in B2B marketing: As I mentioned above, B2B marketing has different requirements than B2C marketing. Consequently, pick an agency with vast experience in B2B marketing and not just LinkedIn marketing. You’ll work with an agency that can apply innovative strategies and experience as they understand th2 B2B marketing space well.
5. Testimonials: Evaluate what past clients have said about the B2B LinkedIn marketing agency you’re considering working with. Taking this step is imperative as testimonials highlight an agency’s strengths and results.

Source: Brandastic

15 B2B LinkedIn Marketing Agencies

1.Cleverly

Cleverly is a small agency specializing in nothing but expert LinkedIn marketing for B2B businesses. You can use this agency to source and evaluate the best job candidates, design and promote lead magnets and run audience-centric ad campaigns. Cleverly also provides copywriting for conversion-driven ad campaigns and this agency has an impressive track record. Working for a collection of financial advisors, Cleverly achieved a 36% response rate and an average of 47 monthly responses. And this agency also achieved 71 average monthly responses for an SEO firm and increased their response rate to 37%. Whatever your business size and B2B marketing goals are, Cleverly can develop a tailored LinkedIn marketing strategy.

2.Thrive

Thrive is a well-established company with a long list of happy clients and countless offices across the states. You can rely on this agency for expert LinkedIn marketing services, like web traffic optimization, brand awareness tactics, LinkedIn ad campaign, and audience targeting. Thrive also provides LinkedIn company page monitoring for maximum traction, content creation and promotion, and LinkedIn analytics. There are also many other digital marketing and development services from Thrive. So, if you’re looking for a B2B LinkedIn marketing agency that offers essential digital marketing services for B2B brands, Thrive is a top choice.

3.Getuplead

Although Getuplead isn’t a huge LinkedIn marketing agency, don’t let its size fool you. Getuplead provides lead generation tactics that work for B2B and SaaS companies. If you want to make your business visible through LinkedIn, Getuplead delivers increased leads, traffic, and awareness while optimizing your online reputation and credibility. To ensure they target an audience that will convert, Getuplead’s team of experts perform high-level research on your target buyers and curate sponsored content to engage them. Plus, Getuplead offers solutions to help you design and promote the best lead magnets. And they’ll integrate your LinkedIn analytics with other essential marketing platforms.

4.RevenueZen

RevenuZen takes an expert approach to SEO and LinkedIn marketing services for B2B and SaaS companies. This agency provides services to manage, evaluate and grow B2B analytics too, and RevenuZen has worked on LinkedIn marketing campaigns from various top-tier companies. Through LinkedIn content marketing, RevenueZen provides ghostwriting expertise to capture your brands voice, engage your target audience and position you as an industry thoughtleader. RevenueZen also has a SaaS platform, allowing B2B brands to expand their network through qualified and targeted prospects. And this agency understand the importance of your company’s profile page and provides optimization tactics to tell your story and attract your audience. 

5.SevenAtoms Marketing Inc.

Need an agency that provides solutions for the most vital B2B LinkedIn marketing elements? SevenAtoms Marketing Inc is what you need. You can integrate your analytics with other platforms and receive monthly progress reports while leveraging valuable data on your target buyers. The LinkedIn content creation services include LinkedIn ad content and long-form content to provide informative and authoritative LinkedIn content. But what is our favorite offering from this agency is the InMail marketing feature. SevenAtoms Marketing Inc curates personalized messages and only sends them when LinkedIn members are active. By taking this approach, you don’t have to worry about low click-through rates. In addition, using sponsored content like eBooks, guides and whitepapers is sure to engage and secure leads.

6.Vajra Global

Vajra Global is a highly renowned full-service digital marketing agency in India. But this agency has a specialized selection of services for B2B LinkedIn marketing. Vajra Global will help you define your audience and perform extensive research to identify and target business decision-makers. You can also rely on various LinkedIn strategies tailored to different audience segment. And the expert LinkedIn Profile “makeover” service ensures B2B brands have professional and optimized profiles. Taking this step allows Vajra to achieve credibility and authority for your brand. Additionally, what makes Vajra Global unique compared to other LinkedIn marketing agencies, is that they offer HubSpot marketing services. So, if your CRM platform is HubSpot, you just hit the jackpot. 

7.Intelus

Intelus is all about specialized LinkedIn marketing services for B2B brands. You can achieve brand awareness, lead generation, and web traffic through targeted ads and expert remarketing tactics. Within your first month of working with Intelus, brands receive custom LinkedIn content and posting, buyer persona development, a tailored brand style guide, profile optimization, and a customized content strategy and calendar. To generate inbound leads, Intelus helps brands through high-level LinkedIn content and free online resources to help you master LinkedIn marketing. There’s also another unique aspect of Intelus – this agency works on a subscription-based model. Because of this payment method small, mid-level, and large companies can work with Intelus and choose subscription plans that work for their budgets and goals. 

8.You Don’t Need a CMO

Small B2B businesses are the primary clients for You Don’t Need a CMO. This innovative B2B LinkedIn marketing agency provides resources to define your audience and develop a tailored content strategy. You Don’t Need a CMO also provides services to create LinkedIn marketing timeless, create and promote quality content, and leverage InMails for personalized marketing. There are services available for LinkedIn post templating too. This service makes it possible to use custom templates for different audience segments that build relationships between buyers and your brand. To provide B2B startups and small businesses with more than just LinkedIn marketing, this agency provides solutions for email marketing and sale, and web development. 

9.Only B2B

Only B2B provides the most B2B-centric resources and services for all-around marketing. This agency has a sizeable workforce of experts to help B2B brands attract qualified prospects through LinkedIn, deploy growth-driven ad strategies, and develop stronger B2B relationships. Only B2B strives to boost B2B brand reputations through target LinkedIn marketing campaigns. And they have achieved impressive results to validate their efforts. Having generated over 1.8 million leads and worked with over 180 tech companies to achieve more than $2 billion in sales pipelines, Only B2B is an excellent choice for B2B LinkedIn marketing.  

10.Upgrow

Upgrow is a LinkedIn marketing agency that is growth hacking-oriented. This agency bases all its custom LinkedIn ad strategies on solutions that will deliver your brand maximum traction. Because Upgrow doesn’t offer LinkedIn marketing tactics outside of ad campaigns, they follow a quality over quantity theme. To comprehensively and accurately track your LinkedIn ad campaign, Upgrow will set up platforms like Google Analytics. But that’s not all that makes Upgrow a competitive choice on this list. Extensively experienced digital marketers and account managers make up this agency’s team. Plus, Upgrow has some impressive achievements too. For LinkedIn ads, they’ve increased B2B brand ROI by an average of 300%. And they’ve generated over 130 000 leads!

11.Insurge

Insurge focuses on nothing but expert LinkedIn marketing services to help your brand secure qualified leads. There’s an in-depth four-step method this agency follows, including profile optimization, audience targeting and engagement, image personalization, and lead generation and conversion. If you’re wondering what personalized images are, I was too! Insurge also delivers bespoke content and personalized text for successful content marketing through LinkedIn. But the proof is in the pudding. Working with a golfing agency, Insurge generated over 500 qualified leads and secured over 5500 corporate connections.

12.SEORDEV

SEORDEV is a full-service digital marketing agency offering specialized LinkedIn marketing services too. While this agency is in Bangladesh, SEORDEV services various states around the USA. Most of this agency’s clientele includes small, mid-level, and large financial firms. For a successful LinkedIn marketing campaign, you can use services like LinkedIn creation and promotion, LinkedIn analytics, social media marketing, audience identification, and LinkedIn monitoring. SEORDEV will ensure you have tailored LinkedIn marketing strategies while tracking your performance and modifying your campaign based on data and insights. Plus, this agency is also an excellent choice for other valuable digital marketing services.

13.Eon8

Eon8 is a popular digital marketing agency in India and provides expert LinkedIn marketing services. You can count on Eon8 to develop a tailored LinkedIn ad campaign for video and text. This agency will also send personalized sponsored InMail messages to your target audience while adding sponsored ad content to boost your promotion campaigns. If you’re looking for an agency to help you produce and promote targeted LinkedIn ad campaigns, look no further than Eon8. However, if you need A-Z LinkedIn marketing services, this may not be your first choice.

14.CodeCL

Need an inbound marketing agency that takes a specialized and expert approach to LinkedIn marketing? Choose CodeCL. This agency has a team of experts who understand the LinkedIn marketing environment and what strategies generate leads. CodeCL will help develop your LinkedIn company page to showcase all the vital points of your brand and the best features of your products. Plus, they will analyze your LinkedIn marketing competition, identify and segment your audience, define your campaign goals, and create content that means something to your ideal buyers.

15.GPSMarketing

GPS Marketing provides a long list of digital marketing, branding, and creative services amongst LinkedIn marketing expertise. You can depend on this agency to identify and segment your audience based on factors like location, profession, and industry. GPS Marketing will use this data to craft a personalized CTA that grabs your audience’s attention, stimulating your lead generation tactics. And there are several formats GPS Marketing can use for your ad campaign. These formats include text ads, video ads, direct sponsored content, dynamic ads, and sponsored InMail messages.

Conclusion

B2B LinkedIn marketing is crucial for B2B brands as LinkedIn is a platform crowded with ideal B2B buyers. There are ample companies, decision-makers, and professionals on LinkedIn, allowing B2B businesses to attract the right audience. To choose the best LinkedIn marketing agency for B2B brands, consider the agency’s experience, depth of LinkedIn marketing services, B2B marketing experience, and testimonials.

Consider the best B2B LinkedIn marketing agency to help your brand achieve brand awareness, lead generation, and optimal conversion rates. With the help of any of these agencies on our list, you can reach ultimate B2B LinkedIn marketing success.

References

LinkedIn: Reach an audience of 750M+ business professionals and Now Is the Time to Make LinkedIn a Strategic Priority. Here’s Why and Exceed your b2b marketing goals with LinkedIn and Top 50 LinkedIn Stats That You Need to Know For Lead Generation

Hootsuite: The Global State of Digital 2022

Content Marketing Institute: What B2B Brands Need to Know to Succeed on LinkedIn