So, how are marketers using affiliates to drive better business, and which are the best strategies and channels to use in 2024?

To get the inside scoop, we consulted the experts at PartnerCentric, a leading affiliate marketing agency and industry powerhouse!

“While 90% of marketers* view influencer marketing as an effective and growing segment, vanity metrics are no longer enough to prove value. Brands will continue to rely on better data and insights to understand which partners and channels are truly driving growth–new or renewed customer segments–and incremental revenue (and) reach”

– Stephanie Harris, Founder & CEO of PartnerCentric

As you can see, there is more than meets the eye when it comes to affiliate marketing trends.

Let’s take a look at what the experts recommend!

The Affiliate Marketing Landscape in 2024

The affiliate marketing landscape in 2024 is a dynamic and crucial component of modern marketing strategies, interweaving seamlessly with influencer marketing, content marketing, social media, and paid ad campaigns.

As of 2024, the global affiliate marketing industry is valued at over $17 billion and is expected to grow to $27.78 billion by 2027.

Affiliate marketing integration into various platforms has fueled this growth, making it a top source of income for web publishers and a crucial factor in driving brand recognition and sales.

In this environment, Instagram and TikTok affiliate marketing emerged as vital channels for affiliate marketing, with tailored programs that align with their user engagement strategies.

Along with Pinterest, these platforms are redefining how affiliate links are used and monetized, significantly contributing to the industry’s growth.

The adaptability and scalability of affiliate marketing programs make them an attractive choice for brands, leading to high returns on investment and a wide array of niche opportunities.

Affiliate Marketing Statistics 2024

The growth of affiliate marketing and the crucial role it plays in the digital marketing landscape is clear when you look at the stats:

1. More than $216 million was raised by the affiliate marketing software sector between 2020 and 2022, and in 2024, the global affiliate marketing industry is worth over $17 billion.
2. Affiliate marketing is projected to grow to $27.78 billion by 2027.
3. Amazon Associates is the largest affiliate network, with a market share of more than 20%.
4. Affiliate marketing in 2024 is characterized by diverse niches, with fashion, sports and outdoor activities, health, wellness and beauty, travel, and home and garden being the top 5 most profitable sectors.
5. Just 04% of affiliate marketers prefer to promote computers and electronics.
6. SEO is the primary source of traffic for 78.3% of affiliate marketers.
7. According to estimates, 80% of brands now have affiliate programs.
8. With almost 39% of the global affiliate market, the United States has the largest market share in the affiliate marketing industry.
9. Affiliate marketing earns at least as much as email marketing, accounting for around 16% of the overall income generated by digital marketing initiatives.
10. Affiliate programs are used by marketers at all phases of the customer journey: 83% target customers during the discovery and awareness phase, 79% during conversion or purchase, and 79% to promote continuing customer engagement.

10 Affiliate Marketing Trends Shaping the Future of Affiliate Marketing

1. Data-Driven Affiliate Marketing

The implementation of data-driven strategies in affiliate marketing is transforming the industry.

It allows for better personalized and targeted marketing efforts that resonate with customers, leading to improved user experiences and higher conversion rates.

According to PartnerCentric, incrementality analysis is a key aspect of this trend. It relies on statistical techniques to isolate the true impact of different marketing efforts, guiding businesses to make informed decisions based on extensive evidence and accurate attribution rather than assumptions.

In this way, you can optimize your affiliate program to get the best results based on real data from your specific program by identifying the individual publishers and activities that are driving the most value and advancing you toward specific goals within your affiliate program.

For example, PartnerCentric’s Incrementality Index uses your marketing data to help you:

2. Rise of Social Media and Affiliate Content Marketing

The ever-growing influence of social media platforms like Instagram, TikTok, and affiliate links on Pinterest on affiliate marketing is undeniable.

These platforms have created unique opportunities for affiliate marketers to engage with audiences through visually-driven content and influencer collaborations.

What’s more, Instagram and TikTok’s affiliate marketing programs are adapting to changing consumer behavior, where users seek authenticity and relatability.

Marketers leveraging these platforms are finding innovative ways to integrate affiliate links and promotions into their content, making them a natural part of the user experience.

PartnerCentric emphasizes using the right mix of high-quality affiliates, selected for their contextual relevance to the intention behind consumer engagement with a publisher’s content.

Content must include consumer-relevant content tailored to customer needs at various stages of the customer journey to have the most impact.

3. Innovative Affiliate Marketing Niches

High-paying niches like education/e-learning, travel, and beauty/skincare are gaining prominence in the affiliate marketing landscape.

These niches offer significant earning potential for brands and affiliates alike due to their broad appeal and the high demand for products and services in these categories.

Marketers focusing on these niches are tapping into a growing market, capitalizing on current consumer trends and interests.

The attractiveness of these niches lies in their ability to offer specialized and tailored content to specific audience segments.

Marketers are leveraging the unique characteristics of each niche to create compelling marketing campaigns that resonate deeply with targeted demographics, driving higher engagement and conversion rates.

4. Integration with E-commerce Platforms

E-commerce platforms are increasingly incorporating affiliate marketing. This integration provides seamless opportunities for affiliates to promote products directly on these platforms.

Amazon and Shopify, for instance, offer robust affiliate programs, expanding the reach and effectiveness of affiliate marketing efforts.

By leveraging e-commerce platforms, affiliate marketers can tap into a larger customer base.

This strategy is most effective due to the built-in trust and credibility of established e-commerce platforms, leading to higher conversion rates.

5. Emergence of AI in Affiliate Marketing

Artificial intelligence (AI) is revolutionizing affiliate marketing.

AI algorithms can predict customer behavior, optimize affiliate marketing campaigns, and personalize user experiences.

What’s more, AI tools also automate many aspects of affiliate marketing, from content creation to lead generation, allowing marketers to focus on strategy and relationship building.

6. Ethical and Transparent Affiliate Marketing

There is a growing focus on ethical practices and transparency. Consumer demand for trustworthiness and authenticity in marketing is what is driving this trend.

Marketers are adopting clear disclosure policies and prioritizing partnerships with reputable brands and platforms, enhancing credibility in the affiliate marketing space.

7. Cross-Channel Marketing Strategies

Affiliate marketing is increasingly part of cross-channel marketing strategies.

This approach integrates affiliate marketing with other digital marketing channels, creating a cohesive and comprehensive campaign.

By leveraging multiple channels, marketers can reach a broader audience and create more touchpoints, enhancing the effectiveness of their campaigns.

8. Focus on Mobile Affiliate Marketing

Mobile affiliate marketing is becoming increasingly important as the use of mobile devices grows.

Marketers are optimizing campaigns for mobile platforms, recognizing the growing trend of mobile shopping and browsing.

Mobile optimization includes creating mobile-friendly content and leveraging mobile-specific platforms and apps.

9. Influencer-Driven Affiliate Marketing

Influencer-driven affiliate marketing is becoming increasingly prominent.

Influencers across platforms like Instagram, TikTok, and YouTube are leveraging their substantial followings to promote products through affiliate programs.

This trend capitalizes on the trust and rapport influencers have with their audience. By collaborating with influencers, brands can tap into these loyal communities, leading to higher engagement and conversion rates for their affiliate marketing campaigns.

10. Sustainability-Focused Affiliate Marketing

There’s a growing trend toward sustainability-focused affiliate marketing. Consumers are increasingly interested in eco-friendly and sustainable products, prompting affiliate marketers to align with brands that emphasize environmental responsibility.

This approach meets consumer demand and helps build a positive brand image. By promoting sustainable products, affiliate marketers can cater to a socially conscious audience, enhancing their campaigns’ appeal and effectiveness.

If you’re still not sure if affiliate marketing is right for your business, check out this video by ClickBank, which outlines the risks, benefits, and overall impact that affiliate marketing can have on your company so that you can make the right choice.

6 Strategic Affiliate Marketing Channels to Use in 2024

1. Instagram

Instagram’s visual-centric platform is ideal for lifestyle, beauty, and fashion brands. Its affiliate marketing program benefits from high user engagement and influencer partnerships.

This channel is particularly effective for visually appealing products and brands looking to leverage storytelling through images and videos.

2. YouTube

YouTube excels at reaching audiences seeking in-depth, detailed content. It’s a prime channel for tech brands and complex products requiring demonstrations.

Niche YouTubers can offer comprehensive reviews and tutorials, making it an excellent platform for niches that benefit from detailed explanations and visual demonstrations.

3. TikTok

TikTok, known for its viral content and younger demographic, is ideal for brands targeting a younger audience.

The platform’s short-form video format suits catchy, creative content. It’s particularly effective for products that resonate with trends and can be showcased in entertaining, bite-sized videos.

Have a look at this video by Remotable to see how effective TikTok marketing can be for affiliates:

4. Podcasts

Podcasts are great for niche-specific marketing. They allow for in-depth discussions and can effectively reach targeted audiences, especially in specialized fields.

Brands can partner with podcasters who have a loyal, engaged listener base, making it an effective channel for products and services requiring detailed explanation or discussion.

5. Pinterest

Pinterest is a powerful tool for affiliate marketing, especially for brands in home decor, DIY, fashion, and food niches. Its visually driven content and ‘idea board’ format make it perfect for brands that benefit from visual discovery and inspiration.

Pinterest’s audience often seeks new ideas and products, making it an ideal platform for affiliates to reach potential buyers in a discovery-focused environment.

6. LinkedIn

LinkedIn is an effective channel for B2B affiliate marketing and professional services. It reaches a professional audience, making it suitable for more formal or niche B2B products and services.

With its focus on professional content, LinkedIn is ideal for affiliates promoting software, educational courses, or business tools, where detailed content and industry credibility are crucial.

3 Super Successful Affiliate Programs Killing it in 2024

1. Amazon Affiliates

Amazon Affiliates continues to be a powerhouse, offering a large range of products across numerous categories.

This program is particularly beneficial for affiliates with diverse audiences, as it provides access to a wide array of products, from tech gadgets to home goods.

The program excels in channels like blogs, YouTube reviews, and social media platforms, where detailed product reviews and recommendations drive conversions.

Its diverse product range means affiliates from virtually any vertical can find relevant products to promote.

2. Shopify Affiliate Program

Shopify’s affiliate program is ideal for those in the e-commerce and business niches. It offers attractive commissions for referring new customers to its e-commerce platform.

This program is particularly successful with business influencers, e-commerce experts, and educational content creators who can authentically recommend Shopify to budding entrepreneurs and existing businesses looking to expand online.

The program benefits from detailed content on platforms like LinkedIn and specialized business blogs

3. Bluehost Affiliate Program

The Bluehost Affiliate Program is a standout in the web hosting space. It is particularly effective for tech and web development niches, offering substantial commissions for referrals.

Affiliates like tech bloggers, web developers, and YouTube tech advisors find success with Bluehost, thanks to its reliability and reputation in the hosting industry.

The program is great for content that educates about website creation and management, making it a go-to for tech-savvy affiliates.

Each of these programs offers unique advantages, catering to different types of affiliates and audience demographics, making them stand out in the affiliate marketing landscape of 2024.

Wrapping Up on Affiliate Marketing Trends for 2024 and Beyond

As we wrap up our exploration of affiliate marketing trends in 2024, it’s clear that this dynamic field continues to evolve, adapting to new technologies, platforms, and consumer preferences.

The rise of data-driven strategies, the integration of affiliate marketing with popular social media platforms, and the emergence of niche-focused programs underscore a landscape that’s both diverse and rich with opportunity.

From the ever-reliable Amazon Affiliates to innovative channels like TikTok and LinkedIn, affiliate marketing in 2024 will be characterized by its adaptability and potential for growth across various industries and audience segments.

Looking ahead, the key to success in affiliate marketing lies in staying abreast of these evolving trends, leveraging the right mix of platforms and strategies, and aligning with consumer values and behaviors.

Whether through influencer-driven campaigns, a focus on sustainability, or data-driven decision-making, the future of affiliate marketing promises continued growth and innovation, offering exciting opportunities for marketers and brands alike.

References

AuthorityHacker: 136 Affiliate Marketing Statistics In 2024

PartnerCentric: Better Affiliate Content Marketing Starts Here

Influencer Marketing Hub: The State of Affiliate Marketing: Benchmark Report (2023)

AM Navigator: Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches

Web Tribunal: 101 Affiliate Marketing Stats [Infographic] – Updated

Find Stack: The Ultimate List of Affiliate Marketing Statistics 2024

PartnerCentric: FUSE IncrementalityTM Index for Affiliate Marketing

Unite AI: 10 Best AI Tools for Affiliate Marketing (January 2024)

AI Grow: 15 Reasons Why Instagram Is Good For Marketing [2024 Guide]

*Oberlo: 10 Influencer Marketing Statistics You Need to Know in 2023

The post 10 Affiliate Marketing Trends in 2024: Best Programs & Channels to Skyrocket Revenue [Guide] appeared first on P2P marketing.

While the benefits are undeniably high, there are also some risks involved, which is why a well-crafted affiliate agreement is essential!

A good affiliate agreement or contract will protect you and your brand from the many pitfalls of affiliate marketing and managing numerous affiliates. From legal advantages to practical ones, there are many reasons to make sure you have a solid agreement in place with all your affiliates.

So, why, exactly, do you need an affiliate agreement, and what should an affiliate agreement include?

In this guide, we’re covering the process of drafting a rock-solid affiliate agreement for your program, including why you need one, the sections to include in your affiliate contract, and some of the best ready-to-use affiliate agreement templates to simplify the process.

Whether you’re an e-commerce, retailer, B2B, or SaaS brand – we have you covered!

Let’s dive right in:

Why Do You Need Affiliate Agreements?

Affiliate agreements serve a dual purpose, offering both legal protection and practical benefits for all parties involved in an affiliate marketing program.

Let’s explore why these agreements are crucial from both a legal and practical standpoint:

Legal Benefits of Using an Affiliate Agreement

Establishing a Legal Framework

Affiliate agreements provide a legally binding document that sets the terms and conditions of the affiliate partnership. By clearly defining the rights, responsibilities, and obligations of both the brand and the affiliate, these agreements create a solid legal foundation for the relationship.

This ensures that all parties are aware of their rights and obligations, minimizing potential misunderstandings or disputes.

Mitigating Legal Risks

Affiliate agreements help protect your business by addressing potential legal issues. They outline liability provisions, disclaimers, and indemnification clauses to minimize the risk of legal disputes or claims that may arise during the course of the partnership.

These provisions can help shield the brand from liability arising from the actions or representations of the affiliate, providing a layer of protection against potential legal consequences.

Ensuring Compliance

The affiliate marketing landscape is subject to various laws and regulations, such as those related to advertising, data privacy, and consumer protection.

Affiliate agreements can include provisions that ensure both the brand and the affiliate comply with applicable legal requirements. By incorporating these provisions, the agreement reduces the risk of non-compliance and associated penalties, safeguarding the brand’s reputation and credibility.

Protecting Intellectual Property

Intellectual property rights are crucial in affiliate marketing. Affiliate agreements can include provisions that safeguard the brand’s trademarks, copyrights, and other intellectual property.

By outlining how affiliates can use brand assets and content, these agreements protect the brand’s valuable intellectual property from unauthorized use or misuse. This helps maintain brand reputation and consistency and prevents affiliates from diluting or misrepresenting the brand’s identity.

Practical Benefits of Using an Affiliate Agreement

Clearly Defined Expectations

Affiliate agreements establish clear expectations and responsibilities for both parties involved. They outline the promotional activities, marketing channels, and content guidelines that the affiliate must adhere to, ensuring a consistent brand message and customer experience.

By defining these expectations, the agreement helps align the affiliate’s efforts with the brand’s goals, leading to more effective and targeted marketing campaigns.

Commission Structures and Payment Terms

Affiliate agreements define the commission structures, payment terms, and any performance metrics for determining affiliate earnings. This clarity enables both the brand and the affiliate to have a clear understanding of how commissions will be calculated and when payments will be made.

By providing transparency in financial matters, the agreement fosters trust and motivates affiliates to actively promote the brand’s products or services.

Termination and Dispute Resolution

In the event that an affiliate partnership needs to be terminated or a dispute arises, having a well-defined termination clause and dispute resolution mechanism in the affiliate agreement can help facilitate a smooth transition or resolution.

These provisions outline the process for terminating the agreement and provide a framework for resolving conflicts or disagreements. By having these mechanisms in place, the agreement minimizes potential disruptions to the brand’s marketing efforts and helps maintain positive relationships with affiliates.

Building Trust and Transparency

By having a comprehensive affiliate agreement in place, you demonstrate professionalism and transparency to your affiliates. This builds trust, strengthens relationships, and encourages affiliates to actively promote your brand.

The agreement serves as a contractual commitment between the brand and the affiliate, fostering a sense of partnership and collaboration. This trust and transparency are essential for building long-term, mutually beneficial relationships with affiliates.

Affiliate Payment Structures

When it comes to affiliate marketing, one of the critical aspects that both brands and affiliates need to establish is the payment structure. How affiliates will be compensated for their promotional efforts is a key consideration in ensuring a fair and mutually beneficial partnership.

Let’s explore some of the most commonly used affiliate payment structures:

Pay-Per-Sale (PPS)

Pay-Per-Sale is one of the most common and straightforward payment structures in affiliate marketing.

With PPS, affiliates earn a commission for each sale generated through their referral. The commission can be a fixed dollar amount or a percentage of the sale’s total value.

This structure incentivizes affiliates to focus on driving high-quality traffic that is more likely to convert into sales. PPS is often preferred by brands as it directly ties the affiliate’s earnings to actual revenue generated.

Pay-Per-Lead (PPL)

Pay-Per-Lead is another popular payment structure, especially in industries where direct sales may not be the primary objective.

Instead of commissioning affiliates based on sales, brands compensate them for generating leads or potential customers.

A lead can be classified as a user who takes a specific action, such as filling out a form, signing up for a trial, or subscribing to a newsletter. PPL is advantageous for brands seeking to expand their customer base or gather leads for future marketing efforts.

Pay-Per-Click (PPC)

Under the pay-per-click model, affiliates are compensated for each click on their referral link, regardless of whether or not a lead or sale is generated.

PPC is so popular in affiliate marketing because PPC traffic generates 50% more conversions than organic traffic, and is commonly used in affiliate programs where driving traffic to the brand’s website is the primary objective.

This structure allows brands to increase their website’s visibility and attract potential customers. However, it’s important to implement proper tracking mechanisms to ensure accurate click attribution and prevent abuse.

Tiered Commission

Tiered commission structures provide varying commission rates based on performance thresholds.

Affiliates earn different commission levels depending on the number of sales or the total revenue they generate within a specific period.

For example, an affiliate may start with a standard commission rate, but as they reach certain sales milestones, they can unlock higher commission tiers. Tiered commission structures incentivize affiliates to continuously perform and provide a scalable reward system for their efforts.

Recurring Commissions

Recurring commissions are commonly used in subscription-based models or businesses that offer recurring services.

With this payment structure, affiliates earn a commission not only on the initial sale but also on subsequent renewals or recurring payments made by referred customers.

Recurring commissions provide affiliates with ongoing income streams, making it a compelling incentive for long-term promotion and customer retention.

Performance-Based Bonuses

In addition to the base commission structure, brands may offer performance-based bonuses to affiliates who achieve exceptional results.

These bonuses can be awarded for reaching specific sales targets, exceeding performance metrics, or demonstrating outstanding promotional efforts.

Performance-based bonuses motivate affiliates to go above and beyond, driving exceptional results and strengthening their partnership with the brand.

It’s important to note that the payment structure should align with the objectives of both the brand and the affiliate. By selecting the right payment structure, brands can incentivize affiliates effectively, while affiliates can choose the structure that best matches their promotional strategies and target audience.

What Sections Should Be Included an Affiliate Agreement?

When drafting an affiliate agreement, it is crucial to include specific sections that cover essential aspects of the affiliate partnership.

These sections outline the rights, responsibilities, and expectations of both the brand and the affiliate, ensuring clarity and alignment throughout the collaboration.

Here are the key sections to include in your affiliate agreements:

1. Introduction and Definitions

The introductory section serves as an overview of the agreement, identifying the parties involved and defining the purpose and scope of the partnership.

It is essential to define key terms used throughout the agreement to avoid any ambiguity or confusion.

Clear definitions ensure that both parties have a shared understanding of the language used in the document.

2. Affiliate Obligations

This section outlines the specific obligations and responsibilities of the affiliate.

It may include requirements such as promoting the brand’s products or services in compliance with the brand’s guidelines, adhering to ethical marketing practices, and protecting the brand’s intellectual property rights.

It’s crucial to outline any restrictions or limitations on the affiliate’s activities to maintain brand integrity and ensure legal compliance.

3. Brand Obligations

The brand obligations section highlights the responsibilities of the brand towards the affiliate.

This may include providing necessary promotional materials, product information, and support to help the affiliate effectively market the brand.

Clear communication channels, prompt response times, and providing accurate tracking and reporting mechanisms are essential elements to consider when outlining the brand’s obligations.

4. Commission Structure and Payment Terms

This section details the agreed-upon commission structure, specifying how affiliates will be compensated for their promotional efforts.

It should clearly outline the commission rates, the payment schedule, and any specific conditions or thresholds that need to be met for commission eligibility.

It’s essential to address how disputes related to commission calculations or payments will be resolved.

5. Promotion and Marketing Guidelines

To ensure consistent branding and messaging, the affiliate agreement should include guidelines for promotion and marketing activities.

These guidelines may cover specific channels allowed for promotion, content restrictions, and guidelines for social media usage.

Including guidelines that align with the brand’s values and target audience helps maintain brand consistency and protect the brand’s reputation.

6. Term and Termination

This section defines the duration of the agreement, outlining the start date and, if applicable, the end date.

It should also specify the conditions under which either party can terminate the agreement, such as breach of terms, non-performance, or mutual agreement. Including a termination clause helps provide clarity and a predefined process for ending the partnership if necessary.

7. Confidentiality and Non-Disclosure

By identifying the applicable laws and the jurisdiction where any disputes will be heard, this section establishes the governing law and jurisdiction for the agreement.

Determining the governing law and jurisdiction provides clarity regarding the legal framework that will govern the agreement and any potential legal actions. Moreover, an NDA helps to solidify what is and is not allowed to be disclosed.

8. Dispute Resolution

The agreement should include a section on dispute resolution. This section clarifies the procedure for resolving potential disputes between the brand and the affiliate.

It specifies whether disputes will be resolved through negotiation, mediation, or arbitration. By doing so, it establishes a framework for resolving conflicts outside of formal legal proceedings.

9. Governing Law and Jurisdiction

This section identifies the applicable laws and the jurisdiction where any disputes will be heard to establish the governing law and jurisdiction for the agreement.

Determining the governing law and jurisdiction provides clarity regarding the legal framework that will govern the agreement and any potential legal actions.

10. Amendments and Modifications

The amendments and modifications clause enables future updates or modifications to the agreement. It specifies the process and requirements for making changes and ensures that both parties agree in writing.

By including these sections in your affiliate agreement, you ensure that all crucial partnership aspects are addressed, reducing the risk of misunderstandings or disputes.

However, it’s important to note that the specific sections and their content may vary depending on the unique needs and preferences of each brand and affiliate partnership.

Check out this video by Artful Contracts which covers the essential bases to make sure you cover in any affiliate contract or agreement:

7 Best Affiliate Contract Templates

1. Rocket Lawyer

Rocket Lawyer has a simple affiliate agreement template, which you can fill-in online, and which will automatically update all relevant fields. Due to how it’s been setup, you can use their template for any kind of business; they even have a section where you can select the kind of company you want the contract to reflect.

Best For: General Affiliate Contract Agreements

2. Wonder Legal

Wonder Legal offers a comprehensive affiliate agreement template that caters to various industries and business types. This template provides a user-friendly interface that allows you to fill in the required information online, automatically updating the relevant fields. It offers flexibility and customization options, allowing you to tailor the agreement to your specific business needs.

Best For: General Affiliate Contract Agreements

3. JotForm

JotForm offers a customizable free affiliate agreement template that covers key sections like obligations, payment terms, intellectual property rights, and dispute resolution. This marketing affiliate agreement is specifically aimed towards ecommerce and entertainment brands. It provides a straightforward and efficient solution for creating an agreement that meets your specific needs. Although it is a rather long contract, it’s important to read through the whole thing to make sure it aligns with what you want in your affiliate agreement.

Best For: E-commerce Affiliate Agreements

4. Panda Doc

Panda Doc’s simple affiliate agreement template is the perfect place to get started on building your affiliate agreement, especially for ecommerce businesses.  Their template is very easy to understand, and can be signed on their website, and they guarantee that it is legally binding.

Best For: E-commerce Affiliate Agreements

5. Legal Templates

Legal Templates provides a free marketing affiliate agreement that can be completely filled out online. They’ll ask you for basic information like company and affiliate information. Once you’ve provided them with the info, they’ll generate your ready-to-go affiliate contract. While they can be used for any kind of company, they’d be a really great choice for a SaaS brand.

Best For: SaaS Affiliate Agreements

6. EForms

EForms provides a comprehensive affiliate and referral contract which can be filled in online.  Once you’d added all the relevant information, and added in the clauses you’d like the contract to contain, including, payment, exclusivity, and termination, you can download the affiliate agreement PDF for free. While this contract can be setup for any brand, due to it’s high level of customizability, and SaaS brand type selection, it makes it a great choice for this kind of company.

Best For: SaaS Affiliate Agreements

7. Legal Zoom

Legal Zoom, like most other contracts on this list, can be filled in online, with the relevant fields updating automatically as you fill in your information. This contract is specifically geared towards companies which want an affiliate to drive traffic to their website, and the agreement outlines all aspects of this very nicely for you.

Best For: Any Affiliate Agreement where the primary objective is web traffic generation

Wrapping Up on Affiliate Agreement Templates

In conclusion, affiliate agreements are vital for a successful affiliate marketing program. They combine legal protection and practical benefits. They are used to establish clear expectations, protecting intellectual property, ensuring compliance, and fostering trust between brands and affiliates.

A well-crafted affiliate agreement involves determining the payment structure, outlining promotional guidelines, and establishing dispute resolution mechanisms. It sets the stage for a mutually beneficial partnership.

Remember, a rock-solid affiliate agreement requires clarity, specificity, and alignment with the goals and values of both parties. By using the information and insights shared in this article, you now have the tools to draft a comprehensive and effective affiliate agreement that suits your unique needs.

Furthermore, to simplify the process, we have provided ready-to-use affiliate agreement templates. You can customize these templates to match your specific requirements and use them as a starting point for creating your robust contract.

What are you waiting for? It’s time to dive into the world of affiliate marketing armed with a rock-solid affiliate agreement. Establish your partnerships, unleash your promotional efforts, and watch your business thrive.

Get ready to embark on a journey of success and growth through affiliate marketing!

References

Taft Law: Enforceability of Limitation of Liability Provisions in Commercial Agreements

Tech Target: non-disclosure agreement (NDA)

Small Biz Genius: 34 Profitable PPC Stats to Keep Your Eye on in 2023

Truelist:  Affiliate Marketing Statistics 2023

The post Affiliate Agreement: Drafting a Rock-Solid Contract in 2024 [+7 Templates] appeared first on P2P marketing.

PPC ads can increase brand awareness by 80%, and traffic from these paid ads has a 50% chance of converting compared to organic traffic. Many marketers and brands see the power of PPC ads, with almost 100% of marketers investing in paid media and 62% increasing their PPC ad budgets.

But what is a PPC system?

How does a PPC system work?

And what are the best PPC systems to use in 2024?

These are all valid questions, and once you understand how to leverage a PPC system for your brand, you can create, manage and track your paid ads’ performance with one tool!

Don’t worry! We’re not going to let you figure this out by yourself.

We’ve done our research and tested several PPC systems to find the five best options for businesses. Plus, we cover what PPC systems are, how they work, and PPC operators vs. management.

Ready to learn about PPC systems and maximize your revenue?

Here we go!

What is PPC?

Pay-per-click (PPC) is a digital advertising model. The advertiser pays each time users click on their ads and get to their website, landing page, or app. You can use PPC ads on search engines, social media, popups, websites, and many other platforms.

PPC advertising works because the point is to tailor your ad’s content to target qualified leads and earn more than what you spend per click. So, if you spend $2 per click and the user spends $100, you’ve made a generous profit.

Advertisers can use loads of different formats for their PPC ads. You can create your ad with text, images, and videos and use different shapes and sizes to complement your content and ad placement. So, how do users find your PPC ads? And how do you invest in PPC ads? Let’s get into that now!

Source: HubSpot Marketing

How does a PPC System Work?

How PPC ads work varies between platforms. If you’re using PPC ads on search engines like Google or Bing users will find your ad through keywords. SEO also matters for PPC ads on social media and websites. The platform’s (social platform or website) algorithm will match your ad to users searching for your target keyword or synonyms.

When creating PPC ads, ensure your content is relevant to your business and target audience. With accurate, customer-centric content, users will effortlessly find your ad. 

But enough about SEO! Let’s look at the other components of how PPC ads work:

1.Choosing Your Platform and Campaign

First, choose the platform for your PPC ads and the type of campaign you’ll use. These platforms include search engines, apps, and social media channels. Most businesses use Google and Microsoft as search engines for PPC ads campaigns.

There are many PPC ad campaigns to leverage, depending on your objectives. Do you want to redirect old visitors to your website? Retargeting PPC ad campaigns are best for this purpose! Or do you want to drive qualified web traffic to secure higher conversions? Social media ads and display ad campaigns are top choices!

Brands must know what they want to gain from PPC ads to choose the best platform and campaign type.

2.Configuring Your Ad for Accurate Targeting

Major PPC ad platforms like Google, Microsoft, LinkedIn, YouTube, Instagram, and Facebook allow businesses to configure their PPC ad settings for accurate targeting. You can hone in on your targeted audience through settings like location, device, user interactions, and keywords. Be specific in your settings and adapt them to your brand and PPC ad goals as much as possible.

Your settings largely determine how likely your ads are to target the right audience. And because you spend money per click, your ad’s settings are imperative to drive revenue. If the wrong users click on your ad, you’ll pay more than you make!

3.Setting Your Budget and Bidding

Now, we’re getting to the juicy bits! PPC ads work on a bidding system. This bidding system, known as the Ad Auction, is an automated section of PPC ad platforms. In the Ad Auction, businesses bid for specific keywords they want to target. The more competitive the keyword, the higher you’ll bid.

You can use SEO tools like SEMrush and UberSuggest to find the best keywords for your PPC ad campaign and the average per-click cost. So, how do you win the bidding process? After using your keyword research to create a buyer-centric PPC ad, you’ll upload your ad to the Ad Auction. This automated platform analyzes the competing ads and picks the best ones based on the value of your bid, the quality of your content, and how relevant your ad is.

Because you can’t simply win an ad placement on the Ad Auction, perfect your ad content and ensure it’s relevant to your niche and target buyers.

So, you know how ad bidding works. Let’s not forget about setting a budget for your PPC ads!

Businesses can set their daily budgets on how much they’re willing to spend on ads, per click. Your PPC ad campaign will never exceed this amount, and it works to ensure you don’t spend more than you can on your PPC ads.

 PPC Systems: Management vs. Operator

There are two different PPC systems marketers and businesses can leverage. These types include PPC management systems and PPC operator systems.

Let’s explore how these two systems differ:

PPC Management System

PPC management systems are all-in-one solutions to manage your PPC campaign across multiple channels. If you’re running PPC ad campaigns on Facebook, Google, Instagram, and Microsoft, your PPC management system allow you to track and stay ahead of your ads from one system. Many PPC management systems enable businesses to create ads, and custom tracking reports and invite team members for collaboration.

PPC management systems are ideal if you’re running multiple paid media campaigns on different platforms. Using these PPC systems can simplify this process, and you can effortlessly compare all your campaigns’ performances, despite them existing on different verticals.

PPC Operator System

PPC operator systems work when businesses pay publishers every time users click the publisher’s ad and arrive on that business’s website/landing page. Your publishers will set up the operator system on their websites, so you can track your clicks, conversions, and cost-per-click (CPC) rate. Although PPC operator systems exist on the publisher’s website, as the advertiser, your company must provide the software.

Many businesses create PPC operator system’s from scratch. However, this method may have high costs and require a lot of resources. You must have skilled developers to avoid coding bugs or a non-functioning system. An alternative option is to purchase white-label PPC system operators and add your custom branding to the software so that when publishers sign up, the system looks like yours!

5 Best PPC Management Systems

The best PPC management systems include SEMrush, Adzooma, Google Ads Editor, Adespresso and Skai. Let’s dive into what these PPC management systems offer:

1.SEMrush

SEMrush is one of the best PPC ad management systems for SEO. As one of the most beloved SEO platforms, SEMrush can help you find and track the best keywords for your PPC ads. You can also audit your website to determine which keywords are performing best, influencing your PPC ad keywords.

The competitor analysis tool will tell you what keywords your competitors rank for and how to leverage this to win PPC ad bids. SEMrush offers specific features for PPC ads, making this system a top choice to optimize and manage all the SEO aspects of your ad campaign.

Key Features:

• PPC keyword tool
• Advertising research
• Competitor analysis
• SEO audits
• Website monetization

Pricing:

• Free plan
• Custom quote for paid plans

Pros:

• Robust SEO features for businesses of all sizes
• In-depth keyword filters
• Beginner-friendly SEO tool for PPC ads

Cons:

• Expensive pricing
• Faulty competitor analysis tool

Website: semrush.com

G2 Score: 4.6/5

2.Adzooma

Adzooma is an easy-to-use PPC system to help optimize and manage your Microsoft, Google, and Facebook ads. Businesses and freelancers love this tool because you can use Adzooma’s automated Google Ad campaign feature to create a tailored ad campaign for you! This feature is valuable for PPC ad rookies or brands that don’t have enough time to create campaigns from the ground up.

You can also benefit from Adzooma’s real-time recommendations to optimize your ad content, and you can view your tracking and analytics from one dashboard. Adzooma allows businesses to create custom reports, or evaluate your ads’ performance through their generic reports.

Key Features:

• Automated Google Ad campaign builder
• Custom analytics and tracking reports
• AI Ad recommendations
• Unified dashboard
• Pre-built automation strategies

Pricing:

• Free plan
• Plus plan is $99 p/m

Pros:

• Real-time broken ad campaign alerts
• AI suggestions to optimize Ad campaigns
• In-depth PPC performance reports

Cons:

• User interface needs improvement
• Limited features for Facebook ads
• System may glitch and have bugs

Website: adzooma.com

G2 Score: 4.4/5

3.Google Ads Editor

Google Ads Editor is the perfect PPC management system to edit and optimize Google Ads. While this tool isn’t super robust, it’s a free solution to edit and track multiple ad campaigns at once.

You can replace and search for text amongst multiple campaigns, copy and move items between campaign groups and undo and redo your edits.

This tool is super easy to use, and it’s a safe bet for marketers and startups that need basic ad editing. Google Ads Editor also allows businesses to edit their ads offline. You can also track your campaigns, earnings, and traction from one dynamic dashboard.

Key Features:

• Offline ad editing
• Edit bulk campaigns
• Campaign analytics and tracking

Pricing:

• Free

Pros:

• Users don’t have to pay to use this tool.
• Businesses of all sizes can benefit from the features.
• The perfect tool to optimize Google Ads.

Cons:

• The features aren’t robust enough for ads either than Google ads.
• Users mention the tool can have glitches.
• Limited editing that isn’t enough to impact your ad designs.

Website: ads.google.com

G2 Score: N/A

4.AdEspresso

Many brands have mixed feelings about AdEspresso, and we understand why. While some of the features need improvement, this PPC ad management system provides robust features for customer-centric ad campaigns through A/B testing.

You can use these functions for Facebook, Instagram, and Google ads. For PPC ad management, AdEspresso allows businesses to create custom ad optimization rules based on specific events and triggers.

This platform has a data sync tool to automate your retargeting efforts. So, instead of creating new audiences for every ad campaign, you can integrate up to 12 data tools and save these audiences in your Asset Manager for repeat use.

Key Features:

• A/B testing
• Tracking and analytics
• Team collaboration
• Bulk campaign editing
• Grid composer editing
• Custom optimization rules
• Retargeting lists

Pricing:

• Starter plan is $49 p/m
• Plus plan is $99 p/m
• Enterprise plan is $259 p/m

Pros:

• Super easy tool to use.
• Intuitive dashboard for all your campaigns’ tracking and analytics.
• Users can create ads for different platform with one tool.

Cons:

• Pricing is much too high compared to features.
• It’s not seamless to view analytics unless it’s in PDF form.
• Slow customer support.

Website: adespresso.com

G2 Score: 3.3/5

5.Skai

Looking for an all-in-one PPC ad management platform? Look no further than Skai! This advanced tool has everything mid-level, and large businesses need and more! You can find the top keywords for your ad campaigns, track and manage these keywords and run campaign experiments to find the best content for your audience.

Skai offers an automated budget navigator, so you can monetize your income and expenses and ensure you don’t spend more than you can on PPC ads. To top things off, you can draw custom reports to track and evaluate your campaign’s performance.

Skai provides an intuitive, unified dashboard to track and compare all your campaign data. And if you thought it couldn’t get any better, think again! Skai also has tools for ad bid management, and optimization and automated retargeting audiences.

Key Features:

• Search term analysis
• Keyword management
• Automated budget navigator
• Campaign experiments
• A/B testing
• Custom metrics
• Unified custom reports
• Unified analytics and tracking dashboard

Pricing:

• Custom quote

Pros:

• Fantastic, hands-on customer support.
• Tool may be pricey but businesses report it being worth every penny.
• A robust, all-in-one solution for powerful PPC ad management and optimization.

Cons:

• Steep learning curve but there are many resources available.
• Not an ideal option for marketers and small businesses that don’t need super robust features.
• The algorithmic bidding function can be difficult to use.

Website: skai.io

G2 Score: 4/5

Conclusion

PPC systems are the best ways to leverage paid media and optimize your web traffic and conversions. While organic traffic doesn’t always drive your desired sales, you can use PPC systems to boost your results.

Businesses can use operator PPC systems or PPC management systems. You can also use both PPC systems if it works for your brand! Invest in any of the best PPC management platforms to maximize your paid media returns.

References

SmallBizGenuis: 34 Profitable PPC Stats to Keep Your Eye on in 2024

DigitalThirdCost: PPC Statistics for 2024

Unbounce: How To Optimize Your Landing Page For Better PPC

WebFX: 80 PPC Stats You Need to Know for 2024

The post PPC System: How it works and the 5 Best PPC Systems in 2024 [Detailed Review] appeared first on P2P marketing.

Tracking your affiliates, revenue and the program as a whole is essential for success.

The right affiliate tracking software will help you identify what’s working (and what’s not) and make data-driven decisions to optimize your program and drive higher returns.

So, what, exactly, is affiliate tracking software? What does it do and how do you choose the right one?

And, most importantly, which ones are the best affiliate tracking software?

In this article, we provide an in-depth review of some of the top affiliate tracking software available, including their features, pros and cons, pricing, and user reviews.

Whether you’re just starting out with affiliate marketing or looking to upgrade your current tracking system, we’ve got you covered!

Ready to get started?

Let’s jump right in!

Quick Comparison: Top Affiliate Tracking Software

This is a short comparison of the different software tools you can use to track your affiliate campaigns. For the full reviews of each of these tools, continue reading the full article.

Why Use Affiliate Tracking Software?

As an affiliate manager, it’s important to have a system in place that can accurately track the performance of your campaigns and provide insights into their success. This includes tracking key metrics such as clicks, conversions, and revenue, as well as identifying trends and patterns in your data.

A stable and reliable tracking system can assist you in determining which campaigns are performing well and which are not. For example, if you see that one campaign has a high click-through rate but a low conversion rate, you can use this information to make changes to the campaign and improve its performance.

On the other hand, if you have a campaign that’s driving a lot of conversions, you can use this data to allocate more resources to that campaign and potentially increase your overall revenue.

Overall, a reliable tracking system is crucial for any affiliate marketing program. It helps you measure the success of your campaigns, identify areas for improvement, and make data-driven decisions to optimize your efforts and drive more revenue.

If you’d like to learn more about affiliate marketing itself, this video by John Crestani does a great job of showing you how to get started.

How to Evaluate Affiliate Tracking Software

When evaluating affiliate tracking software, there are several key factors to consider, including:

Features

What features does the software offer, and are they suitable for your needs? While some software only has basic tracking capabilities, others may have more advanced features such as split testing or fraud detection. Make certain that the program you buy includes the features that are most important to you.

Ease of use

Is the software user-friendly and easy to navigate? You’ll want to choose software that is intuitive and easy to use, especially if you’re new to affiliate marketing.

Integrations

Does the software integrate with other tools you’re using, such as your website or email marketing platform? It’s important to choose software that can easily integrate with your existing systems.

Support

What kind of support is offered by the software provider? Look for a provider that offers a variety of support options, such as email, phone, and online resources.

Pricing

What is the cost of the software, and does it align with your budget? Consider the price of the software in relation to its features, and make sure it’s a good value for your business.

User Reviews

What do other users have to say about the software? Look for reviews from other affiliate marketers to get a sense of how well the software works and whether it’s a good fit for your needs.

13 Best Affiliate Tracking Software (Free, Paid & Open Source)

1. Clickmagic

ClickMagic is a cloud-based software platform that allows users to track and optimize their online advertising campaigns. It provides a range of features and tools to help users improve the performance of their campaigns, including click and conversion tracking, split testing, and real-time reporting.

With ClickMagic, users can create and manage their own tracking links, which can be used to track clicks and conversions across a variety of platforms, including social media, email, and display ads. The platform also allows users to segment their traffic and track the performance of different campaigns, ad groups, and placements.

Key Features

• Affiliate Tracking
• Integrations
• Data Retention
• Real-Time Stats & KPIs
• Funnel Tracking

Pros & Cons

Pros

• Can integrate with many other programs, websites, tools, plugins
• Allows for custom domains
• Allows for team use on some plans
• Well-known
• Well-rated

Cons

• Customer Support can be difficult to get help from
• The website has a steep learning curve
• It can get expensive quickly
• Challenging to cancel subscription

Pricing

• Free Trial: 14 days
• Starter: $39 per month
• Standard: $97 per month
• Pro: $197 per month

Review Site Scores

• G2: 5/5 of 1 review
• Capterra: N/A
• TrustPilot: N/A

Website: ClickMagick

2. Refersion

Refersion is a comprehensive software platform designed specifically for affiliate marketing and tracking. It offers a range of features and tools to help brands, influencers, and affiliates manage their campaigns and commissions.

Moreover, Refersion easily integrates with platforms like Shopify and WooCommerce, allowing users to track and manage their campaigns across multiple channels, and can be connected with CRM and payment systems like PayPal, MailChimp, and Zapier.

Key Features

• Affiliate Tracking
• Integrations
• Responsive Dashboard
• Backlinks for SEO
• Tracking Traffic and Sales
• Planned Payments

Pros & Cons

Pros

• Can integrate with many other programs, websites, tools, plugins
• Industry insights available
• Personalized reports
• Well-known

Cons

• The website has a steep learning curve
• It can get expensive quickly
• Reports are difficult to generate
• Only single-brand logon

Pricing

• Free Trial: 14 days
• Quote on request

Review Site Scores

• G2: 3.3/5 of 19 reviews
• Capterra: 4.3/5 of 52 reviews
• TrustPilot: 3.3/5 of 3 reviews

Website: Refersion

3. PartnerStack

PartnerStack is an affiliate marketing software designed specifically for B2B SaaS companies, and it automates many of the tedious processes involved in affiliate marketing. Additionally, PartnerStack has a marketplace of over 65,000 B2B SaaS partners, providing you with a wealth of opportunities to improve your affiliate marketing efforts.

Additionally, PartnerStack supports multiple partnership programs running concurrently, and it provides custom links that track every click and successful sale. Moreover, PartnerStack also offers flexible integration with popular marketing and CRM software such as HubSpot, Slack, and Google Sheets, and you can further customize integrations using the PartnerStack API.

Key Features

• Affiliate Tracking
• Integrations
• Personalized Partnership Programs
• All-in-One Resource Library
• App integration

Pros & Cons

Pros

• Can integrate with many other programs, websites, tools, plugins
• Commission withdrawal available
• Personalized reports
• Well-known
• Affiliate marketplace

Cons

• Website has a steep learning curve
• Can get expensive quickly

Pricing

• Quote on request

Review Site Scores

• G2: 4.7/5 of 539 reviews
• Capterra: 4.8/5 of 85 reviews
• Trustpilot: N/A

Website: PartnerStack

4. Everflow

Everflow is a cloud-based performance marketing platform that offers services in affiliate management and partner tracking. It offers some of the best analysis and automation tools for affiliate marketers and streamlines their daily tasks.

Moreover, Everflow is known for its advanced analytics and data visualization capabilities, which help analyze campaign performance and produce efficient reports. In addition to its primary focus on affiliate marketing, Everflow also offers influencer marketing and mobile marketing capabilities. Some of the main features of the software include affiliate tracking and management, commission management, payment tracking, email marketing, and fraud detection.

Key Features

• Affiliate Tracking
• Affiliate Management
• Commissions Management
• Payment Tracking
• Email Marketing
• Fraud Detection

Pros & Cons

Pros

• Can integrate with many other programs, websites, tools, plugins
• Fraud detection capabilities
• Access through the mobile app
• Detailed reports and metrics
• The dashboard is customizable
• Great customer support

Cons

• Occasionally faulty API integrations
• No auto-optimization for ad campaigns with broken links
• Becomes sluggish under heavy loads
• It can get expensive quickly

Pricing

• Free Trial: 30 Days
• Starter: $295 per month
• Professional: $750 per month

Review Site Scores

• G2: 4.8/5 of 123 reviews
• Capterra: 4.9/5 of 39 reviews
• TrustPilot: 4.5/5 of 17 reviews

Website: Everflow

5. Impact.com

Impact.com is a comprehensive partnership management platform that helps brands streamline and optimize their partner relationships. It features advanced tracking technology that accurately attributes conversions to the appropriate affiliates, using both cookie-based and non-cookie-based methods. This ensures that affiliates are accurately credited for their contributions, regardless of the device being used.

The platform also offers tools for managing various types of partners, including influencers, content publishers, B2B partners, and ambassadors. In addition, it provides branded sign-up links and customizable interfaces, allowing brands to maintain their image while interacting with affiliates.

Key Features

• Affiliate Tracking
• Affiliate Management
• Integrations
• Detailed Reports & Metrics
• Campaign Insights
• Multichannel Tracking

Pros & Cons

Pros

• Can integrate with many other programs, websites, tools, plugins
• Superior Reporting Capabilities
• Detailed reports and metrics
• Well-rated and known
• Great customer support

Cons

• Google docs reporting can sometimes fall out-of-date
• It can be challenging to understand at first
• Website could be made simpler
• It can get expensive quickly

Pricing

• Quote on request

Review Site Scores

• G2: 4.6/5 of 656 reviews
• Capterra: 4.5/5 of 17 reviews
• TrustPilot: N/A

Website: impact.com

6. CrewFire

CrewFire is brand ambassador software that helps businesses recruit and manage brand advocates. It combines elements of influencer marketing, brand ambassador programs, and affiliate marketing to help DTC eCommerce retailers turn their customers into ambassadors and increase referrals, user-generated content, and social media engagement.

The platform offers an affiliate program that rewards ambassadors for creating content and making sales and provides tools for tracking affiliates and conversions. You can set up a reward system for affiliates, including profit splits, discounts, exclusive events, freebies, and other perks. CrewFire allows brands to make direct payments to affiliates through PayPal and ACH and offers integrations with popular eCommerce platforms like Shopify, WooCommerce, and Magento to track ambassador sales and rewards.

Key Features

• Affiliate Tracking
• Affiliate Management
• Integrations
• Reports & Stats
• Live Customer Support

Pros & Cons

Pros

• Can integrate with many other programs, websites, tools, plugins
• Clean UI
• Detailed reports and metrics
• Great customer support

Cons

• Can get expensive quickly
• Less well-known
• Limited projects

Pricing

• Starter: $1000 per month
• Growth: $2000 per month
• Business: $4000 per month

Review Site Scores

• G2: 4.5/5 of 2 reviews
• Capterra: 4.0/5 of 1 review
• TrustPilot: N/A

Website: CrewFire

7. Post Affiliate Pro

Since its founding in 2004, Post Affiliate Pro has been a provider of affiliate software services to affiliates in 123 different countries. It is a popular choice among e-commerce brands due to its customizable user interface, advanced features, and affordable pricing.

Moreover, Post Affiliate Pro uses advanced tracking methods like flash cookie tracking to provide accurate results and protect affiliate links from fraud. The tracker also offers per-product tracking, which allows you to track and manage multiple affiliate programs and analyze your progress and commissions for each product and campaign.

Key Features

• Affiliate Tracking
• Affiliate Management
• Integrations
• Reports & Stats
• Custom Links
• Referral Link Generator

Pros & Cons

Pros

• Can integrate with many other programs, websites, tools, plugins
• Built-in Automation Capabilities
• Detailed reports and metrics
• Great customer support

Cons

• It can get expensive quickly
• No Zapier integration
• It can take a while to learn to use
• The website looks a little out-of-date

Pricing

• Pro: $129 per month
• Ultimate: $249 per month
• Network: $599 per month

Review Site Scores

• G2: 4.5/5 of 129 reviews
• Capterra: 4.6/5 of 540 reviews
• TrustPilot: 4.6/5 of 521 reviews

Website: Post Affiliate Pro

8. Voluum

Voluum offers a convenient dashboard that keeps you up-to-date with the latest metrics on your campaigns. It’s also easy to navigate and highlights actionable data to help you with effective affiliate marketing.

One of the standout features of Voluum is its support for over 50 affiliate platforms, making it easier to manage multiple campaigns. It tracks a wide range of data, including ad impressions and organic traffic, and even scans your landing page for errors. Integrated with traffic sources like Google Ads and Facebook, Voluum provides an accurate report of your campaign results.

In addition to tracking your campaigns, Voluum can also help you fine-tune your settings to get the most out of your affiliate links. You can also receive reports on data and market trends to help you strategize for your next campaign. Finally, the tracker helps keep suspicious traffic away, allowing you to detect and block bots to keep your campaigns authentic.

Key Features

• Affiliate Tracking
• Detailed Reports & Metrics
• Campaign Insights
• Multi- Campaign Tracking
• Automated Campaign Optimization
• Fraud Protection

Pros & Cons

Pros

• Can integrate with other programs, websites, tools, plugins
• Detailed reports and metrics
• Well-rated
• Well-known
• Great customer support

Cons

• The process of setting up new traffic sources can be challenging
• Limited ROI tracking ability
• Fewer integrations

Pricing

• Discover: $89 per month
• Profit:  $149 per month
• Scale:  $299 per month

Review Site Scores

• G2: 4.7/5 of 107 reviews
• Capterra: 4.6/5 of 89 reviews
• TrustPilot: N/A

Website: Voluum

9.UpPromote

UpPromote is a highly recommended, all-in-one affiliate management solution with over 60,000 global users.

In addition to its comprehensive affiliate management tools, UpPromote also offers the ability to list your offer on the UpPromote Marketplace, a platform for finding potential affiliates and influencers.

Its unique customer referral feature allows customers to promote your products while shopping in your store, without the need to join any affiliate programs. This helps to drive sales through positive word-of-mouth and strengthen connections with loyal customers.

Key Features

• Affiliate Tracking
• Detailed Reports & Metrics
• Campaign Insights
• Auto-Tier Commissions

Pros & Cons

Pros

• Superior reporting capabilities
• Detailed reports and metrics
• Simple and clean UI
• Easy setup
• Great customer support

Cons

• Less well-known
• It can get expensive quickly

Pricing

• Free Trial: 14 days
• Paid Plan: $21.99 per month

Review Site Scores

• G2: 4.8/5 of 4 reviews
• Capterra: 4.7/5 of 57 reviews
• TrustPilot: N/A

Website: UpPromote

10. FirstPromoter

FirstPromoter is a favorite among SaaS companies and offers a range of features for tracking, managing, and optimizing your campaigns. With its automated insights and ability to handle multiple campaigns at once, FirstPromoter can help you get a better understanding of your clients’ purchasing behavior and improve the effectiveness of your campaigns.

One of the standout features of FirstPromoter is its ability to handle multiple campaigns at once and provide automated insights into your clients’ purchasing behavior. You can use it to track things like subscription renewals and cancellations, as well as generate detailed sales analysis. All of this helps you get a better understanding of how your campaigns are performing and make any necessary adjustments to improve their effectiveness.

Key Features

• Affiliate Tracking
• Detailed Reports & Metrics
• Campaign Insights
• Multi-Currency Support
• Automated Pay-outs
• Fraud Protection

Pros & Cons

Pros

• Can integrate with many other programs, websites, tools, plugins
• Superior Reporting Capabilities
• Detailed reports and metrics
• Customizable Dashboard
• Great customer support

Cons

• Less well-known
• Less dynamic than other software
• It can get expensive quickly

Pricing

• Free Trial: 14 days
• Starter: $49 per month
• Business: $99 per month
• Enterprise: $149 per month

Review Site Scores

• G2: 4.3/5 of 14 reviews
• Capterra: 4.9/5 of 7 reviews
• TrustPilot: N/A

Website: FirstPromoter

11. Rebrandly

Rebrandly is a leading platform for managing branded links, offering a reliable solution for branding, sharing, tracking, and protecting business links.

Branded links are customizable, memorable, and pronounceable, which helps companies and individuals to increase their brand’s visibility. Such links improve link trust and can increase the click-through rate by up to 39% compared to generic short URLs.

What’s handy about Rebrandly is you don’t need technical experience. This link tracker is intuitive and user-friendly.

Key Features

• Branded Shortlinks
• Bulk URL Creation
• Detailed Reports & Metrics
• Audience Insights

Pros & Cons

Pros

• Simple account setup
• Detailed reports and metrics
• Well-priced
• Great customer support

Cons

• Could improve main dashboard UI some
• Needs more support in terms of integrations

Pricing

• Lite: $13 /month
• Essentials: $32 /month
• Professional: $99 /month
• Enterprise: $625 /month

Review Site Scores

• G2: 4.5/5 of 358 reviews
• Capterra: 4.7/5 of 55 reviews
• TrustPilot: N/A

Website: Rebrandly

12. CAKE

CAKE is a trusted affiliate marketing and tracking solution used by over 500 brands in 50+ countries. This platform empowers you with real-time reports and custom targeting to maximize your marketing performance. With CAKE’s information-driven approach, you can achieve higher impressions and conversion rates.

One of the standout features of CAKE is its flexible and customizable platform, which helps you track and manage sales. It offers solutions like location and device targeting to give you a better understanding of your audience, as well as the ability to pinpoint specific events that lead to successful sales.

In addition to helping you track your campaigns, CAKE also takes steps to protect your profits and reputation as an affiliate marketer. It uses pixel whitelisting to block suspicious clicks in the event of server-to-server tracking and sends notification alerts when it detects bad traffic. All of this helps ensure that your campaigns are successful and your profits are secure.

Key Features

• Affiliate Tracking
• Reports & Metrics
• Campaign Insights
• Security Settings
• Fraud Protection

Pros & Cons

Pros

• Reports and metrics
• Customizable dashboard
• Well-rated
• Well-known
• Great customer support

Cons

• The feature request process needs improvement
• Some functions are only available via API
• Reports need increased functionality

Pricing

• Quote on request

Review Site Scores

• G2: 4.5/5 of 59 reviews
• Capterra: 5/5 of 3 reviews
• TrustPilot: N/A

Website: getcake

13. LeadDyno

LeadDyno is one of the most powerful affiliate marketing platforms that helps businesses and marketers optimize their strategies and better understand their audiences. Since its inception in 2014, it has tracked over 86 million referrals, and the platform boasts a clean user interface and offers a range of features, including support for various e-commerce platforms and affiliate portals, as well as commission and campaign management.

Moreover, with LeadDyno, you can get detailed reports on the performance of your marketing channels and customer behavior, helping you to optimize your campaigns and boost sales. It even helps with lead generation by capturing the email addresses of potential customers who did not complete a purchase.

In addition to its standalone features, LeadDyno also offers integrations with popular applications like Mailchimp, Hubspot, and ZohoCRM, as well as subscription services like Chargify and Cratejoy, giving you a comprehensive view of all your affiliate activities in one place.

Key Features

• Affiliate Tracking
• Reports & Metrics
• Campaign Insights
• Automated Lead Generation
• Integrations

Pros & Cons

Pros

• Can integrate with other programs, websites, tools, plugins
• Reports and metrics
• Well-rated
• Well-known
• Flexible commission setup

Cons

• Analytics dashboard needs expansion
• UI needs to be modernized
• Support is only available on weekdays

Pricing

• Starter $49 per month
• Biz Builder: $59 per month
• Accelerator:  $79 per month

Review Site Scores

• G2: 4.2/5 of 10 reviews
• Capterra: 4.3/5 of 124 reviews
• TrustPilot: 4.8/5 of 68 reviews

Website: LeadDyno

Conclusion

And there you have it—everything you need to know about affiliate tracking software!

In this article, we went over how affiliate tracking software can be a very useful tool for affiliate marketers who want to know exactly how their campaigns are performing and how they can be improved to increase revenue.

We also took a look at choosing affiliate tracking software and how it’s important to consider features, ease of use, integration, support, pricing, and user reviews. And by carefully evaluating these factors, you can find the software that best fits your needs and helps you take your affiliate marketing to the next level.

Finally, we provided a detailed review of the top affiliate tracking software, so you could choose the one that best meets your needs.

So what are you waiting for?

Pick one!

References

Optimizely: Conversion Rate

Techopedia: Affiliate Tracking

Word Stream: Click-Through Rate (CTR): Understanding Click-Through Rate for PPC

AWIN: All About Affiliate Tracking – How to Track Links Effectively

The post 13 Best Affiliate Tracking Software to Maximize ROI in 2024 [Full Review] appeared first on P2P marketing.

Without the right resources, expertise, and experience, even the most dedicated and enthusiastic affiliate manager can’t steer an affiliate program to its full potential!

So, what does it take to manage a truly successful affiliate program? And what does an affiliate manager actually do?

To find out, we consulted the experts Perform^[cb] Agency, an award-winning affiliate marketing agency, who have managed dozens of successful programs and know exactly what it takes to pull it off.

In this guide, we’re covering what an affiliate manager is, the tasks they need to perform, what they earn, and when to outsource your affiliate management. We also look at the pros and cons of outsourcing vs. hiring an in-house affiliate manager.

Ready?

Let’s get straight to it!

What is an Affiliate Manager?

An affiliate manager is responsible for the management of an entire affiliate program, from end to end, for the affiliate merchant/advertiser.

Affiliate managers handle all your affiliate management tasks, including program strategy and goal setting, finding and recruiting affiliates, setting affiliate commission rates, managing pay-outs, measuring key KPIs to monitor performance and optimize the program, and keeping affiliates engaged and motivated.

Brands work with affiliate managers to ensure their affiliate programs are as effective and profitable as they can be, from establishing new programs to growing and scaling existing programs.

Every affiliate program needs a manager and you can manage your own program, hire an in-house affiliate manager or outsource to a professional affiliate marketing agency or platform (we’ll explore these two options in detail a little further down).

Source: ClickBank

What Does an Affiliate Manager Do? An Affiliate Manager’s Tasks

Affiliate managers have various tasks and responsibilities to manage and maintain a successful affiliate program. These tasks vary depending on the program’s objectives and how it is performing at the time, however, the tasks almost every affiliate manager needs to perform include:

Attract, Engage and Retain Affiliates

The core of an affiliate manager’s job is to attract, engage and retain high-quality affiliates. These professionals will find the best channels to connect with affiliates that match your target audience. They may also use email, backlinks, and social media to find and engage affiliates outside typical networks.

According to the affiliate managers at Perform^[cb] Agency, it is also important to select a variety of affiliates that can drive sales at different levels of the buyer’s funnel. Doing this means you can maximize conversions and sales because your brand is exposed to a broader range of interested buyers.

This stage is crucial because how well your affiliate program performs depends on who your affiliates are and how well you engage them. Engagement doesn’t end after the recruitment process. Affiliate managers must establish positive brand-to-affiliate relationships. This is where communicating with affiliates and motivating them becomes relevant.

Your affiliate manager may use strategies like affiliate contests and automated emails or create rewards to incentivize top-performing affiliates. 

These engagement strategies also help managers retain your affiliates. 

Manage Active and Inactive Affiliates

Unfortunately, not all the affiliates you onboard will contribute to your business. If affiliates don’t secure web traffic or sales within a specified period, we consider them inactive. By no means should brands keep inactive affiliates in their networks. This mistake would waste your resources, time, and money because you’re working with affiliates that don’t meet your sales targets.

You must identify inactive affiliates to reward and invest more resources into those that are active. Affiliate managers rely on data and tracking to determine which % of your affiliates are inactive and active. With this information, affiliate managers may attempt to re-engage inactive affiliates, find new affiliates or modify their affiliate recruitment strategy to find better-suited marketers.

Affiliate managers must measure your active to inactive affiliates ratio consistently. Doing this will prevent your affiliate program from failing. You’ll have the insights you need to make data-driven decisions to keep active affiliates happy and replace inactive ones. 

Set and Measure Affiliate Marketing KPIs

Setting and measuring the right affiliate program KPIs is an important part of an affiliate managers job. It allows them to gauge the overall performance of the program, as well as the performance of individual affiliates, against their goals for the program as a whole.

Monitoring the right KPIs provides valuable insights that will inform your affiliate strategy on every level and the KPIs specific to each program may vary depending on the type of program, it’s objectives and the type of affiliates involved.

However, there are essential affiliate marketing KPIs that are applicable to every program:

• Number of active affiliates: The number of affiliates that generate clicks or sales within a set timeframe, usually the last 30 to 60 days for traffic or 3 to 6 months for sales. 
• Number of active affiliates vs. total affiliates: The percentage of your total affiliates that are currently active.
• Average order value (AoV): The average value of an affiliate’s individual sales. 
• Affiliate conversion rates: How many clicks an affiliate generates vs. how many sales those clicks result in.
• Number of affiliate-generated sales vs. overall sales: The percentage of your total sales are generated by your affiliates.
• Earn per-click (EPC) rates: How much you earn from each affiliate click vs. how much the affiliate earns from them. 

AoV, EPC and Affiliate Conversion Rate should be measured on an individual affiliate basis to identify your top affiliates, so that you can pay extra attention to them, and so that you can recruit more affiliates like them.

Research and Implement Affiliate Marketing Trends

Assume affiliates won’t remember your businesses because countless other brands are most likely competing for their attention. The more renown and popularity an affiliate has, the harder it is to connect with and onboard them.

The best way to get the attention of top-tier affiliates is to understand what the market wants. Your affiliate manager will track market trends like affiliate compensation, popular niches and products, and effective recruitment channels to find the best affiliates.

Researching and implementing affiliate marketing trends will help you leverage market opportunities before they become saturated. For example, in 2022, 84% of brands work with influencers for affiliate marketing because influencers have high followings and loads of organic traffic to their social media channels.

Another key trend for affiliate marketing is cross-device tracking. As 62% of smartphone users have purchased at least once on mobile, brands must use cross-device tracking so that it is possible to identify an affiliate’s web traffic even when a user has switch devices. Cross-device tracking is something to highlight to potential affiliates when you’re recruiting, as it makes your program more desirable to them. 

Affiliate marketing managers will ensure your brand and affiliates leverage these market trends and opportunities to maximize your results.

Provide Affiliate Training

We just explored how working with influencers is a booming affiliate marketing trend. However, not all the influencers you reach out to are affiliate marketing pros. Some may have experience, but perhaps your campaign uses different processes, making it imperative for them to learn how to become an affiliate for your brand.

Businesses like those in the finance sector must also adhere to strict marketing guidelines. You could have to stick to rigid advertising rules based on your location. For example, perhaps calling your brand the best is against the advertising rules in your niche or country. Your affiliates must know this to ensure they don’t put themselves and your brand in hot water.

Affiliate marketing managers will oversee the entire affiliate training process. They will create or assign affiliate marketing courses and branded resources to teach marketers and influencers about your affiliate marketing program.

Enterprises with large affiliate networks and complex processes and rules may have training that extends a week or two. Startups and small businesses with complicated processes may have shorter training.

Your affiliate manager will create and manage your affiliate training and evaluate how effective their tactics and which affiliates make the cut.

Maintain Affiliate Communication

We explored affiliate engagement and briefly looked at communicating with affiliates. Affiliate communication is a crucial aspect of campaigns that drive results. We need to discuss it as a separate component. Your affiliate manager will create an entire communication strategy to engage with affiliates and keep them connected to your brand.

Affiliate managers build brand-to-affiliate communication plans to:

• Educate affiliates on your brand, niche, and products.
• Convince affiliates to join your network instead of your competitors.
• Provide affiliates with the tools and resources they need to achieve your targets.
• Motivate and encourage affiliates to feel part of the team.
• Activate and guide affiliates to understand your business, value proposition, and affiliate marketing program.

Your affiliate manager will create a communication strategy for your brand that entails:

• Finding the best communication channels based on what platforms your affiliates use. 
• Determining communication frequency and the type of content you want to share.
• Configuring your communication routine.

Why Do You Need An Affiliate Manager?

1.Expert Affiliate Marketing

The biggest reason to hire an affiliate manager is that these professionals have expert affiliate marketing experience. They know which affiliate networks to target, how to profile your ideal affiliates, the best affiliate management software to use, and KPIs to measure. And that’s the tip of the iceberg!

Many business owners don’t have this affiliate marketing experience and expertise. So strategies and approaches that you think work may not be the best fit for your business. Consequently, you’ll waste your resources on trial and error rather than reaping revenue rewards.

But with the help of an affiliate manager, businesses can rely on results-driven strategies and affiliate marketing tactics proven to work.

2.Accurate Affiliate Cost vs. Revenue Management

How much you and your affiliates earn is the core of affiliate marketing because it’s why you’re doing it in the first place! But managing how much you spend vs. earn per affiliate is tricky if you don’t have affiliate marketing experience. 

Working with an affiliate manager eliminates this risk because these experts know which data to track and measure for affiliate cost vs. revenue. They also know how to manage your resources, marketing materials, and affiliate recruitment and engagement to maximize your earnings.

Affiliate managers create reports reflecting your affiliate cost vs. revenue. These reports highlight your top and least performing affiliates and how they manage your budget among your resources. 

3.Streamline Affiliate Management Efforts

As you can see, there are many components to consider for affiliate marketing. Running an affiliate marketing campaign (especially if it’s high-level) demands a lot of time and effort. All these tasks, combined with running your business, are challenging, and you’ll lose track of other aspects of your business that require your expertise and management.

Brands that hire affiliate managers don’t have to stress about this concern. Instead, they benefit from an organized and streamlined affiliate marketing campaign and management strategy led by an expert. You won’t have to communicate with teams yourself, handle affiliate communications or attract and retain affiliates.

4.Third-Party Perspective

Top-tier affiliate managers bring fresh perspectives to the table. These professionals have most likely dealt with loads of affiliate marketing programs before. So they have a lot of inspiration to refer to. It’s also easier for these professionals to suggest new ideas because they can view your business from an outside perspective.

Ensure you give your affiliate manager a voice and respect their opinions and suggestions. 

It’s vital to take a cutthroat approach to finding an affiliate manager. You want a professional that’s made a significant difference to businesses and has a track record of ideas and strategies that have worked.

5.Turn New Affiliates into Brand Advocates

Who says you can’t get brand loyalty from affiliate marketing?

Well, with the help of an affiliate manager, you can!

The start of any brand-to-affiliate relationship covers the basic concept – they promote your products and earn commission on every click or sale via their affiliate link.

But the point of successful affiliate management and marketing is to develop affiliate relationships that run deeper than this. You want your affiliates to feel a part of your brand and mission. They should be passionate about your products and value proposition because this makes it easier for them to market your product and contribute to your revenue.

Affiliate managers have the experience and industry connections to turn your affiliates into brand advocates. They understand what affiliates want and how to keep them connected to your brand. Affiliate managers will also find the best possible ways to scale your affiliate marketing program while keeping it a win-win for you and your affiliates.

How Much Do Affiliate Managers Earn?

How much affiliate managers earn depends on their experience and location. Affiliate managers with extensive industry experience and impressive track records will cost much more than entry-level managers. Brands would find it more cost-effective to outsource these affiliate managers than hire them full-time and pay a monthly salary.

As we mentioned, location also impacts how much affiliate managers earn. The average salary for affiliate managers in the UK is £39,400 per annum, while top-tier managers earn around £41,428. 

Affiliate managers in the US earn much more than those in the UK, with the average annual salary at $69,118. Top affiliate management earners make around $106,260 every year. 

If you outsource your affiliate manager, how much you pay them will differ from these annual salary figures. Outsourcing affiliate managers through agencies or working with specialists means your payment structure may change.

You might have to pay an upfront retainer and a per-hour or per-project rate. The per-hour rate you pay depends on the agency and specialists and their experience. And how per project rate depends on how complex your affiliate management is and how much an agency or specialists quote you. 

Hiring an in-house affiliate manager or outsourcing to an agency or platform each have their pros and cons. These methods also work for different businesses and affiliate management strategies.

Let’s explore outsourced vs. in-house affiliate management and which will work best for you:

Outsourcing Your Affiliate Manager

Your relationship with an outsourced affiliate manager will last the duration contract, making it ideal for small businesses or businesses testing the affiliate marketing waters.

Startups and small companies aren’t likely to have complex affiliate marketing programs but they often need help to configure, implement and measure their programs. The level of skill they need at this point often prices them out of hiring a full-time affiliate manager in-house.

Enterprises and large businesses can also benefit from outsourcing an affiliate manager if they have a large or complex affiliate program and do not have the expertise or resources to manage it effectively in-house. 

So, when should you outsource your affiliate management? 

The simple answer is that you should outsource their affiliate management to an affiliate marketing agency or platform if you do not have the skills or resources in-house to: 

• Create a strategy and set up a new affiliate program to run optimally and scale quickly.
• Continue to expand and scale your program because you have reached the limit of your in-house capabilities.
• Effectively manage and engage with the number of affiliates in your program.
• Manage a complex program and stay on top of routine tasks while also making strategic decisions.
• Set and measure the right KPIs to assess and monitor performance.
• Use affiliate program data to make strategic decisions and optimize your program.
• Integrate your affiliate marketing with the rest of your marketing so that they support one another.
• Find and recruit high-quality affiliates to meet your particular goals.

If any of the above sounds like you, you should definitely consider outsourcing your affiliate management!

Here are the pros and cons to consider before you do:

Pros of outsourcing your affiliate manager:

• Top-tier Agencies and freelancers usually have loads of case studies, proving you can rely on expert affiliate management.
• It’s fantastic for businesses that need help getting their affiliate management on its feet.
• Agencies have the best tools and software solutions to optimize affiliate management.
• Freelancers and agencies have networks and relationships with affiliates, making it easier to find quality affiliates.
• Agencies and freelancers have extensive databases of publishers, affiliate networks, and content monetization platforms to connect with affiliates.

Cons of outsourcing your affiliate manager:

• Agencies and freelancers lack internal knowledge about your processes, products, and brand.
• You won’t have as much control over your affiliate management.
• It’s costly to hire an agency or specialist (especially if you need them to handle other tasks outside affiliate management).
• Conflict and disputes may arise.
• You could pay hefty fees for an agency or specialist that doesn’t deliver significant results.

Hiring an In-House Affiliate Manager

Hiring an in-house affiliate manager means finding and hiring a new employee, or investing in the training needed to upskill an existing one. It also means investing in the affiliate management tools you’ll need to run the affiliate program in-house. 

In-house affiliate managers are ideal for businesses that need a separate sub-marketing department for affiliate marketing. Or for brands that run complex affiliate marketing programs and need a full-time professional to manage their program, and perhaps some complementary marketing strategies like PPC ads or influencer campaigns.

Hiring an in-house affiliate manager is more permanent commitment, and depending on their level of skill and experience, it can be just as costly (with a long-term commitment).

Many businesses choose to use a less skilled or experienced affiliate manager because that is what they can afford. This approach works if your affiliate program is well-established and largely automated, or if your program is a low-priority and you wish to keep it ticking over but do not wish to invest heavily in its growth at this stage. 

Whatever your needs are, here are some of the pros and cons to consider before you decide to use an in-house affiliate manager:

Pros of an in-house affiliate manager:

• In-house affiliate managers can take on a greater breadth of tasks rather than only affiliate management.
• It’s easier to integrate in-house affiliate managers into your brand and your internal processes.
• You can reduce your affiliate management costs if your department is small.
• You have more control over the quality assurance and how your in-house marketer deploys your program.
• It’s easier to communicate and set SMART goals with an in-house affiliate marketer.

Cons of an in-house affiliate manager:

• In-house affiliate managers don’t have the industry connections that outsourced agencies and specialists have.
• It takes a while to onboard managers as they must know your processes and how to communicate and work with different departments.
• You must consider the fine print, like sick days, paid leave, etc.
• It’s not ideal for businesses that can’t maintain the monthly cost of an in-house affiliate manager.

 Conclusion

Hiring a great affiliate manager is essential to leverage expert industry experience and accurate affiliate cost vs. revenue management. You can streamline your affiliate marketing efforts too. Affiliate managers can also bring fresh perspectives and ideas and help you turn affiliates into brand advocates.

Businesses can outsource or hire an in-house affiliate manager. Which option will you choose?

References

U.S. Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers

TechJury: 67+ Revealing Smartphone Statistics for 2024

Reed.co.uk: Average Affiliate Manager salary in the UK

Indeed: Affiliate marketing manager salary in United States

The post Affiliate Managers: Who They Are and How They Can Maximize Your Profits in 2024 [Full Breakdown] appeared first on P2P marketing.

The benefits of having an affiliate program are huge, and it is one of the simplest ways to boost brand awareness, increase trust and credibility, build customer loyalty, and, of course, generate sales.

That said, affiliate management is not simple at all. And it takes excellent affiliate management to run a successful affiliate program!

So, what does affiliate management involve? And what does it take to manage a profitable and scalable affiliate program? 

For this guide, we consulted the affiliate management experts at Perform^[cb] Agency, an award-winning affiliate marketing agency, to bring you everything you need to know about how to do affiliate management right!

Today, we’re covering what effective affiliate management involves, the benefits, the most common affiliate compensation models, and the best affiliate program KPIs to track.

We also look at a case study to demonstrate the power of good affiliate management, and a detailed comparison of the pros and cons of outsourced vs. in-house affiliate management. 

Ready to learn how to leverage affiliate management and boost your revenue?

Let’s go!

What is Affiliate Management?

Affiliate management is the process of managing your affiliate program after it is set up.

It involves tasks like recruiting affiliates, affiliate communication, affiliate engagement and retention, tracking program results, and ongoing program optimization.

Businesses must use a brand-centric and organized affiliate management strategy to maximize revenue. You can also rely on the best affiliate marketing apps and tools to make it easier for your business.

Managing your affiliate marketing program is an ongoing process. You’ll have to make improvements and changes and adapt your program to your buyer and affiliate trends.

You can choose to outsource your affiliate management to a professional affiliate management to agency or affiliate network, or you can handle it all in-house. We’ll discuss how each option works further below!

Source: Learn with Shopify

Affiliate Management Types: Direct vs Indirect

Affiliate management involves managing different types of affiliates, either directly, for your own program, or indirectly, for other people’s programs.

There are many different types of affiliates and every program is a little different, depending on what types and combinations of affiliates are involved.

Whether they’re direct or indirect, the simplest way to differentiate between the different types of affiliates is how they’re compensated:

1.Affiliate Management Compensation Models

1.1.Cost Per Action(CPA)

According to Perform^[cb] Agency, CPA is by far the most common and trusted type of affiliate compensation.

In this model, businesses only pay affiliates the agreed commission once buyers have made a purchase from the affiliate’s marketing efforts.

Brands prefer this model because it gives them peace of mind and lowers the risk of wasting money on affiliates that don’t drive results.

The biggest factor to evaluate for CPA affiliate compensation is the cookie duration. The standard cookie duration for affiliate programs is 90 days but it does vary between programs.

If web visitors click on an affiliate link and purchase any time within the next 90 days, your affiliate will still be eligible for their commission.

However, the CPA model might not work for every affiliate program, so let’s explore the other compensation models:

1.2.Cost Per Click (CPC)

The CPC affiliate management compensation model is best for brands that want to drive awareness and reach. You’d pay affiliates for every click leading to their websites.

The biggest drawback of this compensation model is that many affiliates use fraudulent data to earn more cash.

Unless you have A-grade fraud prevention tools to analyze the clicks, CPC won’t work. Because of this disadvantage, CPC is the least common affiliate management compensation model.

1.3.Cost Per Lead (CPL)

Brands opt for the CPL affiliate management compensation model if they want to boost lead generation.

You’d pay your affiliates a flat amount for every lead generated through their marketing efforts and strategies. Many brands combine CPA and CPL models to suit their programs.

2.Direct vs. Indirect Affiliate Management

While looking at affiliate management program types, direct vs. indirect affiliate management is another factor to consider.

Direct affiliate management is when businesses choose to build and manage their affiliate programs.

As an affiliate manager, you’ll handle affiliate recruitment, program management, payouts, and validating sales. Brands opt for direct affiliate management if they don’t have the excess cash to invest in indirect affiliate management.

Direct affiliate management also works for brands that don’t have very many affiliates and use a simple program, which can be run effectively in-house.

Indirect affiliate management is when the affiliate program is managed by an external affiliate network or agency.

Rather than managing multiple affiliates yourself, you only have to communicate with one entity (an agency or network), and they do everything else.

Indirect affiliate management is best for high-level, complex affiliate programs and programs that involve a large number of affiliates.

That said, indirect affiliate management is a great choice for new or small affiliate programs that need to grow and scale quickly.

Can’t pick between direct and indirect affiliate management for your business?

Don’t worry, we explore the pros and cons of outsourcing your affiliate program vs. managing it in-house a little later in this guide!

But first, let’s take a look at exactly what affiliate management involves:

Affiliate Program Management Tasks

What does affiliate management involve, and what does an affiliate manager do, exactly?

To some extent, that depends on the affiliate program, its goals, and the types of affiliates involved but most, if not all, affiliate program management involves:

1.Setting Affiliate Marketing Goals

Before covering the groundwork, set SMART goals for your affiliate marketing program.

S – specific

M – measurable

A – achievable

R – realistic

T – timebound

These goals will help you make strategic decisions for your affiliate marketing program. You’ll know when to consider your program successful and when to make improvements.

When developing SMART goals for your affiliate management program, consider the purpose of your program and what the long-term goals and short-term objectives are.

Consistently update and track these goals to ensure you achieve them!

2.Choosing the Best Affiliate Program Management Tools

Affiliate marketing tools make it easier to manage and grow your program. Many have automated features for affiliate recruitment and screening, contracts, payments, and feedback.

There are various options for startups, mid-level businesses, and enterprises.

Startups should stick with affiliate program tools offering basic features. You won’t have to manage a large volume of affiliates, and this approach can prevent you from paying for functions you don’t need.

Enterprises need more advanced affiliate marketing tools, but be prepared as this can get costly in the long run!

Fortunately for your business, we scoured the web and tested all the top tools, to find the best affiliate management software for maximum growth and revenue.

3.Compiling Affiliate Marketing Agreements

Once you’ve pinned down your affiliate marketing program’s SMART goals and software, it’s time to create your affiliate agreement contracts.

These agreements conceptualize and organize all the technical aspects of your program. You can detail your affiliate commission and compensation structure, affiliate criteria, and desired KPIs.

Consider all the aspects of your affiliate management program and use this opportunity to get it all on paper. This affiliate management program task makes it easy to stay ahead of your program and ensure you achieve your goals.

It will also be much easier to communicate your requirements to affiliates and give them an accurate idea of what traffic you expect them to drive.

4.Finding the Best Affiliates

Finding the best affiliates for your program is the most challenging part. However, there are some great ways to find the perfect affiliates, so check out our guide on 8 super easy ways to find affiliates!

You need affiliates likely to drive results and have buyers sharing characteristics with your customer base. Your affiliates must also have website authority and high organic traffic.

While you must filter your affiliate search based on your requirements, budget, and niche, you’ll only know who to work with once you start looking. There are countless affiliate networks to help you find the best affiliates.

Some of the most popular affiliate networks are:

• Refersion
• Impact
• ShareASale
• ClickBank

Finding affiliates through these networks is simple. You start by creating an account and adding all the required information about your brand, website, and products.

Next, you can browse and connect with affiliates via the listings for each industry.

Are there any other ways to find affiliates?

Yes, there are!

Here are the top ways to find affiliates in 2024:

• Reach out to niche bloggers with authority
• Connect with industry influencers
• Partner with similar websites that aren’t direct competitors
• Use social media groups and channels to source affiliates
• Build a landing page dedicated to attracting and generating affiliate marketing leads

5.Ongoing Communication to Keep Affiliates Engaged

Keeping your affiliates engaged is crucial for affiliate marketing success! 

Communication is key and you need to be in contact with your affiliates regularly to keep them engaged and make them feel like a valued part of your business.

You can use automatic or manual emails to all your affiliates to keep them engaged over time.

If your affiliate management program is new or small and you’re managing just a few affiliates, send them personalized emails with updates about your affiliate program and brand.

For larger programs, with more affiliates to contact, you will more advanced automation to engage a high volume of affiliates.

Triggered emails and scheduled emails for different segments of your affiliate program will save you a huge amount of time and energy!

The aim is to always be in regular contact, keeping your program top of mind and making your affiliates feel seen and recognized as an important part of your business.

High-performing affiliates should get a bit of extra, and more personalized, attention. Regular calls or emails to your top affiliates will help you keep them invested in your program and drive loyalty and retention in this valuable segment of your program.

 But why is regular affiliate communication imperative?

Businesses must communicate with affiliates to keep them invested in the program. Affiliate communication also works to retain affiliates and engage new prospects.

Without consistent affiliate communication, your affiliates may lose interest in your business or find your product less of a priority. 

The trick here is to make affiliate communication quick, easy and accessible, and to respond to all affiliate queries or concerns. Your affiliates must always feel valued, and recognized as bringing real value to your business. 

6.Create Affiliate Marketing Challenges

After securing affiliates, consider ways to keep them motivated and boost sales. If you don’t manage your affiliate relationships well, affiliates may lose interest in your brand or not feel motivated to go the extra mile.

This is where affiliate marketing challenges are handy.

Affiliate marketing challenges are a fun and interactive way to optimize affiliate relationships and give affiliates incentives for increased sales.

Ensure your affiliate marketing challenge is easy to participate in and your reward is worthwhile and accessible.

Promote your affiliate marketing challenge on all your social channels. Doing this opens another opportunity to target and secure top-tier affiliates.

When potential affiliates notice your hands-on and interactive approach, they may reach out to you and join your network!

7.Involving Affiliates in Your Brand

We’ve looked at two affiliate engagement tactics – communication and affiliate challenges. But these practices don’t quite cover how crucial it is to make affiliates feel a part of your business.

Give your affiliates a voice, ask them for and consider their feedback, and commend them on meeting profit targets.

Share brand updates, announcements, and achievements with your affiliates too. For example, if your brand is excelling or you’ve achieved a milestone share this news! Doing this creates emotional and personal connections between your brand and affiliates.

In turn, affiliates will better understand your value proposition, and it’s easier for these marketers to promote products and brands they are passionate about.

8.Performing On-going Affiliate Recruitment

After recruiting your first group of affiliates, the recruitment process doesn’t stop there.

Consistently recruit affiliates and expand your network to reap the full revenue potential of affiliate management programs.

As we discussed earlier, you can use various channels and platforms to find the perfect affiliates for your business.

Streamline this process so you don’t fall behind. Affiliate recruitment demands a lot of admin, so document and track your strategy to ensure you connect with all the qualified candidates.

9.Tracking and Evaluating Your Affiliate Marketing Program

As your affiliate management program progresses, tracking and evaluating become more demanding.

This step is essential to develop a successful affiliate marketing program. Markets and consumer needs always change, so track your affiliate management program analytics.

If you notice declines in your program, adapt your marketing and affiliate recruitment strategies to solve this. Tracking and evaluating your affiliate program provides the data you need to make insightful, customer-centric marketing and sales decisions.

You can improve your affiliate program when required, respond to affiliate and customer trends, and leverage market opportunities.

Remember we spoke about affiliate marketing tools? Most of these tools have built-in tracking and analytics features to evaluate your program’s performance.

Affiliate Marketing Case Study: Alcohol Delivery Service Gains 334% Order Increase YoY

It takes skill and expertise to identify valuable program optimization opportunities, which is where great affiliate managers get to really shine.

Now that we have looked at what affiliate management involves, let’s take a look at a case study from Perform^[cb] Agency to see how impactful the right adjustments to an affiliate strategy can be:

Objective

Drizly is a popular delivery service that delivers a variety of alcoholic beverages, including wine, beer, and spirits, from local retailers directly to their customer’s homes.

Drizly engaged Perform^[cb] Agency to help them drive incremental new customer acquisition during peak seasonality without exceeding their set incremental customer acquisition cost (iCAC) goal.

Approach

To meet Drizly’s objectives, the Perform^[cb] Agency team needed to prepare for peak season (Q4) and develop a strategy to recruit the right type of new affiliates to drive incremental customer acquisition while staying within Drizly’s low iCAC goals.

In preparation for peak season, they began building relationships with high-value editorial teams in Q3 to build momentum for Q4.

They assessed the sales funnel and identified that upper-funnel conversions were much more valuable (approximately 5X) to the brand than lower-funnel conversions. Hence, they developed a customized recruitment strategy partner for proven high-quality upper-funnel editorial partners.

They also shifted their payout strategy to focus on higher incremental partnerships and decreased payouts for lower incrementality partners to keep the iCAC down.

Results

This approach, and addressing the challenge from three angles, meant that Perform^[cb] Agency could incrementally increase customer acquisition during the peak season while remaining well below Drizly’s iCAC goals.

The final result was a 41% increase in orders (month-over-month), a 53% increase in ROAS, and a 7460% increase in clicks (year-over-year)!

Affiliate Program Management Benefits

The many benefits of an affiliate program include:

Low Start-up and Operating Costs

Like customer loyalty programs, affiliate marketing programs don’t cost much to start. You don’t need marketing agencies or advertising experts to help you launch your affiliate program. Your affiliates will create the content they use to promote your products.

This means you don’t have to worry about marketing materials and resources.

Because affiliate programs are commission-based, you won’t pay affiliates unless they achieve sales. You can minimize your operating costs and only pay for affiliates that drive revenue.

Wider Reach for Targeted Buyers

Every business wants to reach, engage, and convert as many targeted buyers as possible. Affiliate program management makes this possible.

Your affiliates’ buyers must share the same or similar qualities and buying trends as yours to ensure your products sell. And if you choose the right affiliates you can widen your reach and boost brand awareness to expand your customer base and online recognition.

With a wider reach, you can boost your web traffic. Around 65% of web traffic comes from affiliate blogs. Of course, this leads to an increased ROI (which we’ll discuss soon!).

Optimize SEO Performance

By now, most online businesses know how vital their SEO is to drive organic traffic. If you want targeted buyers to find you through organic search, develop a sound on and off-page SEO strategy.

Affiliate marketing can make this easier, as having affiliates promote your brand through their blogs will strengthen your online presence and notoriety.

From Google’s perspective, you’re becoming more relevant and making stronger connections between your content, credible websites, and audience segments. In turn, Google will find it easier to promote your content, increasing your organic traffic.

Online Reputation Boost

This works hand-in-hand with the previous affiliate marketing program benefits. As online shoppers become familiar with your brand and you optimize your online presence, you can improve your online reputation too.

Having social channels like Instagram, Facebook, and Twitter add to this, as customers have more platforms to connect with your business.

To leverage this advantage to its fullest, engage with your customers and hone your buyer relationships. Doing this will help you create more social buzz, impacting your online reputation and helping you gain more traction for your brand and affiliates.

Impressive ROI Potential

Because affiliate marketing management requires little startup and operating costs and marketing resources, you can land a wider profit margin.

Established affiliate marketing programs account for 15 to 30% of the average online advertiser’s sales. And about 15% of all digital media’s advertising revenue comes from affiliate marketing.

With such impressive ROI potential, it’s no surprise why affiliate marketing is one of the best growth and sales practices for businesses!

In-house vs. Outsourced Affiliate Management

How you choose to manage your affiliate program, in-house or outsourced to an affiliate network or agency, can make or break the success of your program.

The right option depends very much on the types of affiliates you’re working with, the size of your program, what you want to achieve with your program, and the resources and expertise needed to run and grow the program effectively.

Let’s take a look at both options, in more detail, so you can see which one will be best for you:

In-house Affiliate Management

Affiliate management requires hands-on, consistent effort and relationship building. You can create a dedicated internal team to manage and grow your affiliate program.

This team will handle all the day-to-day tasks of running and scaling your affiliate program while finding the best strategies to optimize your performance.

To develop an in-house affiliate management team, determine the ideal size of your team. Enterprises may have teams of six people or more, while startups have one or two professionals managing the affiliate program. You must also determine if your internal team has the skills and resources your program needs. 

In-house Affiliate Management Pros:

• You can easily integrate your affiliate management and marketing teams to optimize your resources, time, data, and intellectual property.
• Your team has direct access to all the resources they need. They can also seamlessly reach out to key decision-makers.
• It’s easier to build an approach tailored to your brand because your team has first-hand experience with who your business is and your goals. 

In-house Affiliate Management Cons:

• It can take longer to achieve your desired results. You may not have the resources or skilled professionals to get your program on its feet quickly. 
• You may lose focus on other aspects of your business as you need to invest a lot of attention and time in establishing a smooth-running affiliate management program.
• Connecting and developing relationships with top-tier affiliates can be challenging because you don’t have networks and authority like agencies and professionals.

Outsourced Affiliate Management

Many businesses choose to outsource their affiliate management to a professional affiliate management agency or network. This method is common for large brands without the expertise or resources for a successful affiliate management program. These companies prefer to invest in professionals and agencies that will guarantee results.

Be picky when choosing your affiliate marketing agency or professional. They must have worked with businesses like yours and have impressive case studies to prove they drive growth. Also, ensure who you outsource to is credible, reputable, and has good online recognition.

Outsourced Affiliate Management Pros:

• Less risk of wasting resources as you can rely on extensive experience and expert affiliate management practices.
• They know which tools to use, and have access to them, so you can leverage the best technology solutions without costly trial and error.
• Affiliate marketing agencies and professionals have established networks, making it easier for you to develop relationships and secure successful affiliates.
• Agencies employ experts who work on numerous programs, which means your program benefits from their expertise, without having to pay their full salary.
• Using an agency allows you to scale your program quickly, as they have the capacity to expertly manage your program at all stages.

Outsourced Affiliate Management Cons:

• It may be harder to streamline processes based on how quickly feedback is shared between you and your agency/expert.
• Outsourcing can be much more costly and for some programs, it makes more sense to manage it in-house until it is big enough to justify the expense.
• Agency/expert may not understand your business and vision as well as you and your team.

Affiliate Management KPIs

Tracking and measuring the performance of your program is a key component of effective affiliate management.

Knowing which aspects of the program are driving results, and which ones need to be adjusted to perform better, allows you to focus your attention and resources on doing more of what works, and less of (or fixing) what doesn’t.

The specific Key Performance Indicators (KPIs) you should use may vary based on your business model but the core affiliate programs KPIs that you need to measure are:

1.Number of Active Affiliates

Every business defines active affiliates differently. But, in general, active affiliates are affiliates that have generated traffic in the last 30 to 60 days, or sales every three to six months.

We can consider affiliates inactive if they don’t drive web traffic within 30 to 60 days or gain new sales every three to six months.

This KPI is vital to track as it gives you an insight into which affiliates are actively contributing to your program.

With this information, you can optimize your affiliate marketing and communication tactics by investing more resources in new affiliate recruitment, re-engaging inactive active or focusing solely on the active affiliates in the program.

2.Number of Active Affiliates vs. Total Affiliates

Unfortunately, not all the affiliates you recruit will impact your program. Measure your number of active affiliates / your total affiliates to determine your program’s success.

Knowing what proportion of your affiliates are active gives you valuable insight into your overall program and where it needs attention.

If you notice most of your affiliates are inactive, it’s time to refine your affiliate recruitment and management approach. Get feedback from your affiliates to pinpoint the problem.

Perhaps you’re not compensating or engaging with affiliates enough, or perhaps you’re targeting the wrong ones? Find out so you don’t waste resources on a program of inactive affiliates.

3.Average Order Value (AoV)

Some affiliates may not drive high volumes of web traffic or individual sales but their sales are much higher in value per purchase. These affiliates can be just as valuable as the ones that drive huge volumes of small-value purchases. 

Use this formula to calculate your AoV: Revenue / Number of Orders = AoV.

Measure AoV for the program as a whole, and for individual affiliates to see which ones are driving a higher AoV.

If you notice specific affiliates are pushing high AoV figures, you know you’ve picked the right ones. And you know which ones to take extra good care of!

4.Affiliate Conversion Rate

To see how many clicks are resulting in actual sales, you can measure your affiliate conversion rate with this formula: Clicks / Sales = CR.

Determine how many clicks you generate vs. your sales. Loads of clicks and low sales mean users interact with your products but don’t actually purchase them. Focus on your post-click marketing tactics to improve your sales.

But if your conversions are fantastic and clicks are low, you need to focus on attracting more traffic and clicks, so that you can increase overall sales.  

Compare your affiliate conversion rates to your other marketing channels. If your affiliate marketing program doesn’t match up to other channels or make a significant impact, go back to the drawing board!

Although you can’t expect your affiliate marketing conversion to be the same or way more than other marketing mediums, it must boast competitive conversion rates.

Identifying the affiliate conversion rate on an individual affiliate basis also allows you to identify your top performers in terms of the quality of traffic they drive.

5.Number of Affiliate-Generated Sales vs. Overall Sales

Is your affiliate management program generating new sales? And is it significantly impacting your overall revenue?

Compare your affiliate sales vs. your overall marketing sales. Knowing how many sales and how much of your total revenue comes from your affiliate program is very useful.

For more in-depth insights, compare your affiliate sales vs. sales from other marketing channels. This information reveals how well your program compared to your other marketing strategies and whether your efforts are worthwhile.

6.Earn Per Click (EPC) Rates

Your EPC rate measures how much you earn per click from each affiliate, and how much commission the affiliate makes per click.

EPC rates allow you to see your top-performing affiliates and allows affiliates to see exactly what they’re earning.

You want this data to engage your best affiliates, and encourage them to become integral components of your affiliate marketing program. Businesses can also incentivize top performers to motivate them to achieve more conversions.

Final Thoughts on Affiliate Management

Affiliate management is crucial if you want to drive program growth and increased revenue. Brands must set SMART goals, measure their program’s performance, recruit and screen the best affiliates, and create agreements.

You can choose to outsource these efforts or handle them in-house. Whichever approach you opt for, use the best affiliate management strategies to scale your program in no time!

References

FetchProfits: Affiliate Marketing Statistics: Embrace The Potential Of Partners

AM Navigator: 20 Affiliate Marketing Stats That Will Blow Your Mind

Insider: The Essential Digital Media Reports Bundle

The post Affiliate Management: Simple Guide to Boost Sales for Marketers in 2024 [Updated] appeared first on P2P marketing.

Some businesses drive a decent amount of web traffic, but this isn’t always consistent. Others don’t achieve their web traffic or conversion goals.

You may be wondering “what is CPA affiliate marketing?” and “Is CPA marketing legit?” – let the statistics tell you. Thanks to affiliate marketing (what CPA marketing pretty much is), your customer revenue can skyrocket by 58%.

Are you intrigued by CPA marketing? Then you’ll want to know that more than 16% of all e-commerce orders in the US are due to affiliate marketing.

You don’t need to be an affiliate marketing genius to start a CPA marketing campaign. This article will reveal the top CPA marketing tools for a lucrative campaign and what CPA advertising can do for your business.

What is CPA marketing?

CPA (Cost Per Acquisition) marketing is affiliate-oriented marketing, where you pay your affiliates commission every time users perform a specific action on your website using their affiliate link. These actions include purchasing a product/service, subscribing, or filling out a quote form.

There are three primary types of CPA affiliate marketing:

1. Pay per Action: You’ll pay the affiliate commission for lead generation-based actions. For example, when a user signs up for a free trial or completes a form.
2. Pay per Sale: Affiliates get paid when users purchase through your website using their affiliate link.
3. Recurring Payments: When affiliates consistently get more subscribers to your website, they’ll earn a steady commission per subscriber.

CPA affiliate marketing might sound a little confusing. As you understand which parties are involved, it becomes much clearer. Let’s take a look at this:

1. Affiliate Marketer or Publisher: This is the marketer you pay to drive web traffic to your site and convince users to take your desired action.
2. Business or Website Partner: In this case, this is your brand. You’ll partner up with an affiliate to accomplish your website goals. These goals are often expanding your subscriber list or maximizing your sales.
3. CPA Network: This platform connects the business or website partner with the affiliate marketer or publisher. CPA networks act as a middleman between your business and the affiliate.

5 Benefits of a CPA Marketing Campaign

If you’ve looked at the 4 powerful affiliate marketing programs, you’ll understand the impact of affiliate marketing techniques like CPA marketing. There are multiple reasons why CPA is a fantastic way to maximize your profits and achieve your conversion goals. Let’s go through these benefits.

Setting up a CPA Marketing Campaign is Easy

Once you understand the mechanics of CPA marketing, setting up the campaign is quick and easy. Attending a CPA marketing course before starting your campaign will help, but it’s not compulsory.
You need three components to start your CPA campaigns. The first is a functional website, the second is a CPA offer, and the third is a CPA network. After nailing down these three must-haves, you can start your campaign immediately.

Only Pay for Web Traffic that Converts

If you’ve worked with Google ads before, you know the pain of paying for web traffic that doesn’t convert. Through CPA affiliate marketing, you won’t have this risk. Remember, you’ll only pay the affiliate once a user takes your desired action using the affiliate link.

However, what happens if your affiliates don’t achieve your goals? To solve this, diversify them or choose marketers with higher success rates.

Use Integrated and Better Branded Advertising

Banner ads can leave a distasteful look to your website. CPA offers aren’t as clunky as these ads, and you can easily personalize these offers to your brand. It’s also simple to integrate CPA offers into your website.

Multiply your ROI

Affiliate marketing is highly lucrative for digital businesses. 73% of brands confirm their affiliate marketing programs have met their revenue expectations. Also, according to Uniqodo, affiliate marketing makes up 16% of all online orders.

With so many businesses enjoying the fruits of CPA affiliate marketing, it’s safe to say this is an investment with high returns.

Develop a Larger Audience

The influencers you partner with are motivated to generate as much web traffic as they can. Affiliates need to do this to earn a passive income. Consequently, your business can reach a wider audience and boost brand awareness. This advantage is valuable when trying to engage a new target audience.

6 Steps to Launch a Successful CPA Marketing Campaign

Ok, we’ve answered the question “what is CPA affiliate marketing?” and gone over the benefits of CPA advertising, so now it’s time to look at how to launch your own CPA affiliate marketing campaign!

Launching a CPA campaign is made simple through this step-by-step guide. The challenges you face while doing this will be unique to your business, but this guide will help you start CPA advertising in no time!

Step One: Create a Website for Your Business

Assuming you haven’t already, create a website for your brand. A website is fundamental, as you can’t start a CPA marketing campaign without it. If you have little to no knowledge of web development and design, hire a freelancer or agency to help you.

When developing your website, ensure your website is:

• Functional
• Easy to navigate
• Mobile-friendly
• SEO-optimized

Any successful CPA marketing website has the above features!

Step Two: Decide on a Niche for Your Website

Before choosing a CPA offer, you need to pick a niche so your offer can appeal to your audience. Taking this step allows you to personalize your marketing efforts according to your audiences’ pain points and needs. Base your niche on your target audience, website content, and mission statement.

For example, let’s say your ideal buyer persona is a gym rat. You also offer health advice through your CPA marketing website content, and your mission statement is to help people live healthier lives, your niche may be wellness.

Step Three: Choose a CPA Offer

Now that you have a niche, you can start looking for an offer you’d like to promote. These are factors to consider for your CPA offer:

• Commission types
• Restrictions
• If the offer is incentive or non-incentive
• Traffic types
• Availability in your country
• Legitimacy of the company proposing the offer

You can use tools like OfferValut and oDigger to find CPA offers.

Take a look at how you can find a CPA offer with OfferVault:

• Using the search box, enter a term related to your niche. For example, if your niche is wellness, you can search, for “diet”.

• You’ll notice a long list of search results. Look at the columns, ‘Payout”, “Countries” and “Network”. You can only choose a CPA offer available in your country. Research the CPA network before considering their offer to avoid scammers.
• Click on a listing read the description. Reading information gives you an idea of the restrictions and requirements of the CPA offer you want. If the CPA offer looks legitimate, continue to the next step.

• Click the button “Full Landing Page Preview”. Preview the landing page as this is what your web visitors will see when considering your CPA offer. The landing page must be professional, attractive, and geared toward conversion. Steer clear from landing pages that make you feel uncertain. Your web visitors will most likely feel that way too.

• If you’re happy with the landing page then you can go proceed to step four!

Step Four: Join a CPA Network

When you’ve found a CPA offer join the relevant network providing that offer. CPA networks are convenient as you don’t have to find affiliates that will sell your product. These networks will match your business with the most appropriate influencer. Some of these networks include Maxbounty and CPATrend. We’ll speak about these networks and more later.

Joining a CPA network isn’t as seamless as it sounds. Many have rigorous application processes to determine whether your business is real. You’ll have to complete an online application before joining a CPA network. Use these tips to boost your chances of joining a CPA network:

• Call the CPA network before they contact you. Doing this shows your business is the real Mccoy, and you’re serious about CPA marketing.
• Be transparent about your past experiences. If you have no, or bad experiences with CPA campaigns, be honest about it. The last thing a CPA network wants is to bring on a new business that could be a risk.
• Ensure your site’s address and your mailing address match. CPA networks do check this.

Step Five: Style Your Website Around Your CPA Offer

Remember we spoke about how easy it is to integrate your CPA offer into your website? That’s what you’ll be doing in this step! You can add your CPA offer to a landing or website page.

Here are some pro tips for merging your CPA offer into your website:

• Don’t forget to add a Call to Action (CTA) button.
• Ensure the web or landing page is aesthetically pleasing and clear for web visitors to understand.
• Highlight your CPA offer, so web visitors notice it from the get-go.
• Try to avoid banner advertising as this makes your web or landing page look too “salesy” and invasive.
• Integrate your CPA offer as much as possible through the site’s design or contextual links.

While the tips above can help you secure high conversions for your CPA offer, stick to practices that are personal to your brand and website. If a banner ad has worked for you, there’s no harm in trying it out!

Step Six: Start Generating Web Traffic

Web traffic is paramount so people can see your CPA offer. You can generate web traffic in three ways:

1.SEO

Many CPA marketers rely on SEO to drive web traffic as SEO is a proven tactic. An SEO strategy that achieves the results you want takes time to develop. However, once you get the hang of it, you can maintain healthy web traffic.

These are the SEO components you want to consider for driving web traffic:

1. Keyword Research: Think about keywords relating to your CPA offer. SEO tools like UberSuggest can help you research those keywords. Pick keywords with high search volume and low to moderate competition. After finding your primary keyword, brainstorm 4 to 6 additional keywords. The secondary keywords appear once or twice each throughout your text. Your primary keyword appears much more. The secondary keywords strengthen your primary keyword as Google will have better context on your web page. Avoid using your primary keyword too many times, as Google doesn’t respond well to keyword stuffing.
2. Backlinks: Establishing a successful backlink strategy takes longer to execute than other SEO components. You need to develop good relationships with publications and blogs with high domain authority. A pre-existing relationship makes it easier to approach them and request a link from their site to yours. Also, ensure your product delivery and value proposition are impressive enough for bloggers and influencers to link back to it without you asking.
3. Meta Tags: While web visitors don’t see your meta tags, Google does. Your meta tags must be clear and contain your primary keyword. When users search your primary keyword, meta tags help Google find your web or landing page.
4. Content: The content around your CPA offer determines whether web visitors will find your offer. Include keywords in your content, and consider images and videos too. Google can make more sense of the context of your website with pictures and videos. Web users also use the “Images” and “Videos” tabs when searching. So this media can increase your chances of driving web traffic. 

2.Social Media

Get on social media platforms that your audience is active on. More than 53% of the global population uses social media. That’s not all, 73% of marketers say social media is “effective” or “very effective”.
Think about it: social media channels give you access to an audience spread across the globe. Now businesses aren’t solely reliant on search engines. You can put your CPA offer right in front of your target audience.

Want to use social media to generate web traffic? Here are some of the best practices:

1. Don’t exhaust all social media platforms. Start your social media presence on platforms relevant to your target audience.
2. Never post the same content on various channels. Different platforms require different approaches because each channel has a unique user demographic.
3. Do hashtag research to increase the awareness of your social media posts.
4. Develop a social media posting schedule that works for users in your time zone.

3.PPC Advertising

Consider social media ads and Google Adwords to accelerate web traffic. Do your homework on PPC ads first to understand how these ads work. PPC ads aren’t mind-boggling to start, but they do require money. If you’re not willing to spend a significant amount of money, you’ll achieve low to moderate results.

These are a few different PPC ads you can use:

• Facebook ads
• Instagram ads
• LinkedIn ads
• Display ads
• Search ads
• Text ads

5 CPA Networks for Profitable CPA Affiliate Marketing

Now you’re ready to consider which CPA network to join. Some networks welcome CPA marketing experts, and others prefer novices. Here are the best CPA networks for you to pick from.

1.MaxBounty

As a popular and trustworthy CPA network, MaxBounty houses more than 20 000 affiliates. MaxBounty pays out weekly, and they prefer experienced CPA marketers over rookies.
If you manage to join MaxBounty, you’ll have a dedicated affiliate manager. Your affiliate manager will communicate CPA opportunities that are valuable to your brand.

Website: https://www.maxbounty.com/

2.CPATrend

New affiliate marketers can cash out monthly with CPATrend. Once you start increasing your conversions, this reputable CPA network will pay you out weekly or bi-weekly. CPATrend makes it convenient to receive your cash as they support Paypal, cheques, and Payoneer payments. Another beneficial aspect of CPATrend is that they offer 24/7 support!

Website: https://www.cpatrend.com/

3.CPALead

Unlike many CPA networks, CPALead offers advanced geographical targeting, and there is a generous variety of ad forms. To help you maximize your web traffic, CPALead offers pop-ups, banner ads, and much more. CPALead is ideal if you don’t have much CPA experience and want to grow your web traffic quickly.

Website: https://www.cpalead.com/

4.PeerFly.

Although PeerFly is a small CPA network, it has a stellar reputation for CPA offers. You can expect weekly, bi-weekly or monthly payouts with this CPA network. PeerFly isn’t for beginners as you need experience with other networks to join this one.

Website: https://peerfly.com/

5.PeerFly

FireAds is all about providing optimal support to its affiliates. Businesses can cash out any time they please. This CPA network supports PayPal, Payoneer, and many more payment getaways.
FireAds is much larger than the CPA network we looked at before, with over 200 000 affiliates.

Website: https://fireads.org/en

Conclusion

CPA affiliate marketing is a strategic way to establish a worldwide audience, increase your earnings, and so much more. It’s not difficult to start a CPA advertising campaign either, and all you need to start is a CPA marketing website, a niche, a CPA offer, and a CPA network. You’ll also need to interpret your CPA offer into your CPA marketing website and generate web traffic. With this comprehensive guide, you’ll quickly get the hang of CPA marketing for beginners… Or up your game if you’re already in CPA marketing.

References

FirstSiteGuide: Best Affiliate Marketing Stats for 2022

Fetchprofits: Affiliate Marketing Statistics: Embrace The Potential Of Partners

Uniqodo: 15 statistics every affiliate marketer should know in 2020

Hootsuite: TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)

Buffer: State Of Social 2019

MaxBounty

CPATrend

CPALead

PeerFly

FireAds

The post CPA Marketing: An Ultimate Guide to Generate and Maximize CPA sales (2024 Version) appeared first on P2P marketing.

So, how do you streamline the process and automate as much of the work as possible, without compromising on the results of your campaign?

The easy and effective solution is to use the right PPC management tools and software – software specifically designed to make PPC campaigns simpler, better and faster.

The right software will automate the process and free you up to focus on the creative aspects of your campaign and to fine tune your process for optimal results.

In this review, we look at13 of the most amazing PPC management tools for both businesses and Ad agencies alike.

Our review covers the leading facets of each tool, relating to its core function, the pros and cons from real-life user reviews and an overall assessment of how useful, effective and user-friendly the software is.

Let’s jump right in!

Quick Comparison: Amazing PPC Management Tools in 2024

This is a quick overview of the key features, G2/Capterra rating and our P2P rating for the best PPC management tools in 2024. We have a detailed review further down!

PPC Management: Human vs Machine

Human beings will always remain an essential part of PPC campaigns. No matter how good machines become, connecting with human emotions will always require a flexible and nuanced understanding of human needs and behavior.

Machines thrive on data collection and fast analysis of data, but they do not know what to do with the data unless they have specific instructions on what is required.

It takes a human being to identify which aspects of the data need to be collected and analyzed. Human insight is also required to determine which data is relevant and how to use it to make changes that will influence human behavior.

Humans and machines have unique abilities and skills. Here is a rundown of the tasks that humans and machines are good at:

Humans:

• Creating and developing strategies.
• Creativity and formulating new ideas.
• Data interpretation.
• Empathy; understanding human emotions and how to deal with them.
• The selective use of prior knowledge.
• Auditing machine results.

These aspects fall into the human domain as machines are not capable of thinking or reading emotions. Machines are also incapable of selective functions, unless they have direct, specific, instructions to do so.

Machines:

• Pattern recognition.
• Producing answers or results based on predefined instructions or criteria.
• Data calculations.
• Repetitive tasks using the same instructions.

With the correct instructions, machines are capable of efficiently completing the above tasks without any undue errors.

To change instructions, a human will have to input the relevant information, or program the machine to switch to new instructions, at a specific time or threshold.

With PPC campaigns, both humans and machines are essential.

On the software side, which is machine orientated, time and costs are saved through the use of effective PPC management tools.

PPC management tools turn what would be a long, costly process into “on-tap” information, which contributes greatly to improved returns on your ad spend.

How to Evaluate PPC Management Tools

The very first thing to do is to understand how PPC management tools function, and to differentiate between software tasks and human tasks.

PPC management software automates specific aspects of your PPC ad campaign. It is designed to accurately read the data-flow through your campaign, specifically on keyword recognition, which can be an uphill task if done manually.

PPC management tools minimize the manual labor involved in managing a PPC campaign. They provide quick access to the data you need, allowing you to make real-time decisions to improve your strategy and track your results.

To Evaluate PPC Management Software, You Should Ask the Following Questions:

• Will the software improve your return on investment? You should look at the cost per click and cost per action, which is the number of clicks in order to convert a user into performing the action you require.
• Are you getting a high enough Google quality score? Your quality score will determine where your ad is positioned on the page, which is mostly influenced by the click-through rate of your ad and the relevance of keywords, among other criteria.
• Will you be reaching the widest target audience possible?
• Are you be able to get qualified traffic while paying less attention to irrelevant clicks?
• Will the software help to reduce costs that would otherwise be spent on irrelevant clicks?
• Are you be able to learn more about your customers so you can amend or adjust your approach to offer better services?

To answer these questions, you may need to trial out a potential software solution before you buy.

Many PPC management tools offer a trial period before the first payment is due. Use this trial period to your benefit!

We recommend that you research different software options beforehand and read reviews from credible sites so you can compare apples with apples.

Then choose the ones you like best and do a free trial period to see if the value you gain from them is worth the investment.

There are hundreds of options to consider! To make this easier for you, we have a selection of the best PPC management software available in 2024 for you to choose from.

13 Best PCC Management Software to Use in 2024

1.SEMRush

SEMRush offers comprehensive marketing and PPC management tools, which are highly rated as far as value is concerned.

Users can begin with the basics and add on tools as needed. There are six different categories, and each one is equipped with an outstanding real-time reporting mechanism.

The modules and categories are closely integrated. If one report is changed, the whole platform updates in real-time. SEMRush has all the tools to save time and increase productive traffic, and ultimately increase revenue.

Main Features

• Real-time data.
• Real-time analytics.
• API.
• Activity tracking and alerts/notifications.
• Performance metrics.
• Third party integrations.

Pros

• Over 50 tools on SEO.
• Very fast Keyword research tools.
• Core features focus on Keywords.
• Works fantastic as an SEO platform and delivers results.

Cons

• Can be tricky to navigate through all the tools.
• UX range of tools are great.
• Some users find the service too expensive.
• Sales staff try and push new deals instead of supporting old deals.

Pricing

• Free test period on Pro and Guru Plans
• Pro: $119.95 p/m
• Guru: $229.95 p/m
• Business: $449.95 p/m

Rating: Capterra – 4.6/5 stars from 1394 reviews.

Website: https://www.semrush.com/

2.KWFinder

This software primarily focuses on income-generating keywords, which are low SEO difficulty combined with high search volume keywords.

Keyword search and creation are made easy with the software. It also has the capacity to look up other domains to view keywords and their placement. Below is an example of keyword ratings:

The KWFinder software will generate thousands of suggestions from a few basic ideas. Once the keywords are selected, marketers can use the keyword analyzer, which is the top tool to study trends, PPC competition, CPC average cost, and keyword difficulty.

Long-tail keywords are short phrases that are growing in popularity, and the software focuses on these phrases.

Main Features

• Find hidden long-tail keywords.
• Finds competitor’s keywords.
• Google Suggest Keyword source.
• Import keywords in bulk.
• Filter keywords that are not profitable.
• SERP analysis and SEO metrics.
• Keyword Planner alternative.

Pros

• Data quality is very good with a pleasing and practical interface.
• Great rank tracker tool as you can easily keep track of multiple projects.
• You can sign in and can start using it immediately.
• Top notch integration and you can view data through a wide range of tools, each with their own specifics.
• User-friendly.
• Continuous developments and improvements on the tools.

Cons

• Lacks the ability to automatically calculate all the Keyword Difficulties when doing keyword research.
• Limited keyword search per day on the basic plan, which is limited to 100 words.

Pricing

• 10-day Free Trial
• Basic: $29.90 p/m
• Premium: $39.90 p/m
• Agency: $79.90 p/m

Rating: Software Advice – 4.7/5 stars from 35 reviews

Website: https://kwfinder.com/

3.Adalysis

Adalysis automates both Google and Microsoft ads. In addition, there is a 14-day free trial that you can use to test the software. In essence, Adalysis is a time saver and provides real-time results making it possible to dig deeper into data from ad campaigns to focus on key aspects of the campaign.

The software can automate and handle thousands of campaigns and ads that can be tested before they go live. A/B testing provides costs on click-through rates, conversions, and other useful metrics.

The downside is not in the functions of the software, which is great but rather a costing issue because additional costs are levied to use the features on Bing.

Main Features

• Provides real-time insights.
• A/B testing.
• Bidding feature that provides suggestions and has a built-in tracker.
• Budget control on spending.
• Quality scores.
• Campaign creation.

Pros

• Time saving tools.
• Provides real-time results.
• Automated to handle a large number of campaigns.
• A/B testing before campaigns go live.

Cons

• Additional costs levied to use the features on Bing.
• Doesn’t support PayPal.

Pricing

• $99 for a monthly spend of up to $50k
• $199 for a monthly spend of up to $150k
• $249 for a monthly spend of up to $250k
• $499 for a monthly spend of up to$500k
• Price on request for a monthly spend above $500k

Rating: Capterra – 4.6/5 stars from 38 reviews

Website: https://adalysis.com/

4.Optmyzr

Developed by ex-Google executives in 2013, Optmyzr takes repetitive tasks and makes them more profitable. The software works with Microsoft and Amazon and has received several awards over the years.

Below is a screenshot of the Optmyzr dashboard, showing how campaign schedules can be adjusted.

Optmyzr has found a home with agencies and large companies serviced by in-house teams.

Strategies can be executed quickly, regardless of their size, diversity, or complexity, as the software is driven by machine learning. However, you remain in control, even with the automated bidding tasks.

The focus is on testing and strategy, which allows marketers to optimize campaigns with a single click. In addition, the results improve budgets and bid accounts.

Main Features

• One click optimization.
• Account blueprints to build more efficient workflows.
• Enhancer scripts.
• Bid Management.
• Campaign Automator.
• Budget Optimizer
• PPC Insights.

Pros

• Google Ads data loads in real-time and has a powerful connection with Google’s API that is also accurate.
• Meaningful budget suggestions that respond to market shifts.
• Weekly email summaries.
• Great shopping feed optimizer.
• Effective PPC audit scores on keywords.
• Outstanding customer support team.

Cons

• The absence of features like budget pricing per campaign level.
• Monthly costs but the software does provide value for money with the immense savings that are possible.
• There is no feature for a bulk ad uploader/creator to create hundreds of ads with split tests.

Pricing

• Free trial is available
• Basic plan: $208 p/m
• Pro-plan: $499 p/m
• Pro + plan: $799 p/m
• Enterprise plan: Custom Pricing

Rating: G2 – 4.7/5 stars from 108 reviews

Website: https://www.optmyzr.com/

5.Opteo

Opteo is a PPC managment tool that is specifically designed for Google Adwords. If your focus is solely on Google Ads, then Opteo is the go-to software for you.

A big plus is an easy-to-use interface coupled with a friendly and efficient support team. Seeing as the software manages your campaign, and constantly delivers suggestions, you will save on ad spend.

You can also consider options to enhance ad effectiveness for your approval. Furthermore, the software can handle multiple campaigns, which makes it ideal for digital ad agencies.

Main Features

• Keyword management.
• Bid management.
• Budget and schedule control.
• Search term analysis.
• Over 40 different optimization tools.
• AdWords analytics.

Pros

• Continuous real-time account monitoring.
• You get optimization suggestions in real-time.

Cons

• No connection to Bing Ads/Microsoft. This must be managed seperately.

Pricing

• One month free trial
• Basic: $97 p/m
• Professional: $197 p/m
• Agency: $397 p/m
• Unlimited: $797 p/m

Rating: G2 – 4.5/5 stars from 11 reviews

Website: https://opteo.com/

6.Google Analytics

Seeing as Google owns over 90% of the search engine market, it will be wise to look at Google Analytics. And bonus! There are no costs are involved, as it is a free service.

Analytics is part of Google’s PPC management tools, and the software provides essential data to helps companies manage the traffic on their websites.

You will be able to see the location of visitors, the time spent on your site and the specific content viewed. This will give you a very good idea of what’s working and what isn’t, which allows you to streamline your site to improve UX. Improved user experience translates into actions taken and revenues generated.

Main Features

• Detailed site movement reports.
• Time period comparisons.
• Identify returning visitors.
• Tallies page visits and revenue per page.

Pros

• Essential data to manage site traffic more effectively.
• Monitors visitor site interactions.
• User-friendly.
• Location mapping of visitors.
• The dashboard can be personalized to suit your needs.
• You can measure and create goals.

Cons

• Navigating through the data in the early stages can be a daunting task.
• The android application needs to be improved.

Pricing

• Free service.

Rating: G2 – 4.5/5 stars from 5361 reviews

Website: https://analytics.google.com/analytics/web/

7.Adzooma

Adzooma is fully integrated with Google, Facebook, and Microsoft. It uses AI and machine learning technology capable of serving multiple ads and accounts.

The reporting feature is easy to access, helps identify underperforming ads and provides daily data analysis. The platform is user-friendly and allows you to fix problems immediately, while the software has unlimited scaling to accommodate website growth.

Main Features

• Actionable suggestions to improve campaign scores.
• Create, manage and optimize paid ads.
• PPC performance reports.
• Customize reports.
• Google Analytics integration.

Pros

• Actionable suggestions to improve campaign scores.
• Seamless and stress-free implementation.
• Great for beginners and professionals alike.
• A real time-saver on repetitive ad tasks.

Cons

• Tutorials are not detailed.
• Facebook automation can be better (according to their support team, upgrades are in the pipeline).

Pricing

• Essential Plan: Free
• Plus Plan: £69 p/m (includes a dedicated account manager)

Rating: Capterra – 4.2/5 stars from 18 reviews

Website: https://www.adzooma.com/

8.Bing Ads

Bing Ads is a Microsoft product, and although considered small, the global monthly reach is in the region of half a billion people.

Integration is important to Microsoft and is pivotal in its advertising tool. This is evident in the number of portals, ad agencies, and companies at your disposal.

There have been great advances in keyword and bid targeting over recent years. The software allows for real-time reporting, and the same familiarity found in other Microsoft products, like Windows, makes navigating the dashboard very easy.

Bing Ads is ideal for small businesses looking to expand their scope. However, there is still a way to catch up with Google as although the interface is similar, it is still in the early stages.

Main Features

• Universal event tracking.
• Microsoft Merchant Center.
• Remarketing audiences.
• Shared negative keywords.
• Ad Editor.
• Bing Ads AIP
• Website exclusion.

Pros

• Less expensive option
• Easy to set up and use.
• Innovative tools added on an ongoing basis.
• Searches are not limited.

Cons

• Microsoft is usually a few steps behind Google but compares very well.
• Sometimes there is a lag in search material because results are not filtered to specific requests.
• No video advertising re-marketing option.

Pricing

• There are no set payment plans as clients pay for every click on the ad. This allows clients to control their budget.

Rating: G2 – 3.5/5 stars from 327 reviews

Website: https://www.bing.com/

9.AdEspresso

Focused on three platforms, Facebook, Instagram, and Google, AdEspresso allows marketers to create campaigns in minutes and launch them across multiple platforms.

Testing is hands-on with the split testing tool, which allows access to specific results and performance metrics.

Data stored in the AdEspresso cloud can be retrieved for later use and their services attract ad agencies, e-commerce, and small businesses.

Their main strength is they are a one-stop shop that does away with multiple accounts and all the tools for an effective campaign are at your fingertips.

Main Features

• AdEspresso cloud for data storage.
• Manage all accounts in one place.
• Create campaigns across three channels.
• Analytics and actionable insights.
• Global collaboration.
• Seamless client onboarding.

Pros

• Very easy to use the different tools and create campaigns.
• Monitoring ads is convenient because they are organized in a single panel.
• The ability to create ads from different platforms in one place.
• Well designed admin panels.
• Campaign optimization and split testing.

Cons

• Poor support team service.
• Some users found the monthly costs to be too high for their needs.
• Occasional technical difficulties.

Pricing

• Free 14-day trial
• Starter: $49 p/m
• Plus: $99 p/m
• Enterprise: $259 p/m

Rating: G2 – 3.3/5 stars from 47 reviews

Website: https://adespresso.com/

10.Spyfu

Spyfu is keyword-driven, providing the most profitable keywords that competitors are using. With software capable of tracking the movements of a domain over the last 15 years, you get a clear picture of market trends.

The data reveals where on Google the domain has shown up, listing all Adwords keywords, organic rank, and every different type of ad used. The software empowers marketers to track competitor AdWords through the many tools at their disposal. This type of advantage enables businesses to stay in line with their competitors.

Main Features

• Tracks keyword ranking.
• Google Ads competitor keyword spy tool
• Monitors PPC competitors.
• Finds competitor keywords you don’t already use.
• Competitor Google Ads campaign and Ad test history.

Pros

• The ability to search competitor keywords saves a great deal of time and money.
• Affordable method of tracking ad campaigns; yours and your competitors’.
• Helpful video tutorials.
• Competitor information helps to identify weak points in your own campaigns.
• Provides valuable information like ad spend, competitor listings and keyword listings.

Cons

• No database for German speaking countries.
• Keyword ranking reports can be improved on.
• Extra keyword searches must be requested.
• Time between reports does not reveal current keyword trends.

Pricing

• Basic: $39 p/m
• Professional: $69 p/m
• Unlimited: $129 p/m

Rating: G2 – 4.6/5 stars from 449 reviews

Website: https://www.spyfu.com/

11.Google Keyword Planner

This is primarily a Google keyword tool with outstanding keyword choices that help SEO writers create eye-catching content.

The tool has been around for a long time. It is supported by other Google tools to create a more comprehensive keyword planner, that can be used on different platforms as well as process bulk keyword searches.

Main Features

• You can set a monthly budget cap.
• Smart technology to help improve ads.
• Has a Google Ads help center.
• Helps to filter keywords.
• Assists with the right terms.
• Suggests most relevant keywords for your campaign.

Pros

• Helpful in finding useful keywords.
• Search for keywords in bulk.
• Supported by other Google tools.

Cons

• Limited features compared to other keyword tools on the market.
• Limited to Keyword research only.

Pricing

• Set a budget cap and never pay more. No contracts so you can start and stop at any time.

Rating: Capterra – 4.6/5 stars from 23 reviews

Website: https://ads.google.com/intl/en_za/home/tools/keyword-planner/

12.JumpFly

JumpFly is a dedicated PPC management agency that works in association with Google, Microsoft, and Facebook to optimize PPC ad campaigns.

For less tech-savvy businesses, using an agency proficient in PPC management is the way to go. They have the blueprint for success, and the experience behind them.

They make use of their own proprietary software and d dedicated account executive is assigned to each client.

The management process is divided into two phases. Phase one is a complete market analysis and drawing up a comprehensive strategy. Phase two deals with legal issues and strategy changes to streamline the campaign.

Main Features

• Full Scale Paid Search.
• Social media advertising.
• Amazon advertising.
• Revenue driving SEO strategy.

Pros

• High conversion rate with qualified leads.
• Social media intergration.
• Strong partner statuses.
• Money back guarantee.
• Free PPC audit.
• 24/7 Analytics dashboard.
• Call tracking.

Cons

• Selective about their clients.
• Only focused on PPC.
• Minimum monthly ad spend.
• All pricing on request.

Pricing

• Because JumpFly is a PPC Management agency, their fees are tailor-made for each individual client.

Rating: Clutch – 4.9/5 stars from 73 reviews

Website: https://www.jumpfly.com/

13.QuanticMind

QuanticMind is a next level PPC management tool as it is AI-driven to optimize revenue streams and get the best return on investment.

Their AI software finds hidden patterns in data that define different customer buying habits and utilizes this data to get the upper hand on PPC management. This is achieved by integrating with other online tools.

The intent in particular keywords is identified to maximize effective keyword usage. The software can update e-commerce stores on a continuous basis, and AI can enhance long-tail keywords while constantly updating, which translates to real-time PPC campaign management.

Main Features

• Digital marketing services.
• Marketing intelligence platform.
• Search marketing.
• Unified data sets.
• Fully optimized bidding.
• Revenue funnel visibility.
• Expanded keyword targeting.
• Conversion tracking.
• Customer profiles and tracking.

Pros

• Scale and grow with your business.
• Powerful statistical software.
• Great visulization.
• AI-driven software.
• Enhanced long-tail keywords.
• Consistently updating for real-time results.

Cons

• Limited insight on how bid algorithms make keyword changes.
• Support team are not very helpful.

Pricing

• Custom pricing – contact QuanticMind for a quote

Rating: Capterra – 4,4/5 stars from 17 reviews

Website: https://quanticmind.com/

Final Thoughts and Our Two Top Picks

Using the right PCC management software frees up a lot of time in any business, as it is mostly automated. This time can be better utilized by focusing your attention on the effectiveness of ad campaigns and changing what is lagging, to boost your revenue and minimize your ad spend.

All the PPC management tools we have reviewed here are great choices. However, two stood out to us. Here are our two top picks:

Top Pick #1: Opteo

If you are looking for easy to navigate software, Opteo will suit your needs. The software was designed for Google AdWords but has beneficial metrics that are lacking in Google AdWords. Opteo is a great choice. They’re an award-winning software that is well priced and performs consistently.

Top Pick #2: Optmyzr

Optmyzr software is also a sound investment as it is designed to work with Microsoft and Amazon, two of the leading PPC platforms. They have also won many awards over the years, a testament to their passion for ‘getting it right’ with PPC campaign management.

References:

Capterra: Software Reviews

Clickcease: The Best Software for PPC Success

Featured Customers: Jumpfly Customer Reviews

G2 Crowd: Software Reviews

Google Ads: Keyword Planner

Marketerhire: PPC Tools

Microsoft Advertising: Small Business Solutions

Simplilearn: Man Vs Machine – Who’s Winning at PPC

Software Advice: Software Reviews

Webfx: How Much Does It Cost to Advertise on Bing

Webfx: How Often to Check PPC Campaigns

The post 13 Amazing PPC Management Tools to Skyrocket Your Campaign [2024 Update] appeared first on P2P marketing.

In short: Yes! You could literally be making money while doing *almost* nothing.

This is precisely why we’re going to explain why and how you should be leveraging the power of affiliate marketing to drive online revenue.

And the best part?

If you’re using Shopify, you’re in luck because this e-commerce platform already has a directory full of Shopify affiliate marketing apps to choose from and we have rated and reviewed the best of the best.

In this article, we’re going to:

• Introduce you to the benefits of affiliate marketing.
• Showcase our top Shopify affiliate marketing apps.
• Go through the steps you need to take when setting up your own affiliate marketing program.

Let’s jump right in!

Quick Comparison: Top Shopify Affiliate Marketing Apps

Here’s a quick review of the best Shopify affiliate marketing apps, how much they cost, the pros and cons of each and our P2P rating. For more details, we have a comprehensive review below.