High-quality, persuasive copywriting is an essential marketing component for every business.
Unfortunately, most brands find that their copy doesn’t achieve their desired business objectives.
A lack of copywriting skills and using the wrong copywriting services, or copywriting software, will result in poor copy that doesn’t persuade or prompt action from the reader.
We don’t want that happening to your business. So, we have all the details on what makes for excellent copy, how to create persuasive copy, and a review of the best software and copywriting platforms for research, headlines, and more!
74% of users pay close attention to grammar and spelling errors on websites they visit. Furthermore, 59% of those users won’t buy from a company with spelling and grammar mistakes in their copy.
And a personalized CTA comprising stellar copy performs 202% better!
Ultimately, these statistics prove that high-quality content can be the determining factor of whether consumers do business with your brand, an effective method to drive more sales, and significant leverage for intent marketing.
Want killer copy that converts? Let’s get this review started!
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What Makes Good Copywriting?
Various traits form excellent copywriting, such as:
Accuracy. Ensure the information you convey through your copywriting is accurate to avoid spreading false information. Which will make your business look less credible.
Understand what your target audience needs. Find out why people search for your products, how you can better improve their lives, and what the common challenge amongst your target audience is.
Keyword research. An excellent copy is SEO-optimized and stands a chance to rank high on Google. For keywords find out the search intent, the search volume, and the keyword competition and value. Avoid keywords that have a high competition ranking or low search volume ranking.
It forms connections. Copy that persuades connects people to certain emotions and experiences. Use elements such as videos, testimonials, and images to create a connection between readers and your products/services.
A phenomenal headline. 80% of users read headlines, so ensure your headline is concise and piques enough curiosity in your readers for them to want to read the next line. Don’t tell your readers what your content is about through your headline, make it as vague and intriguing as possible so people want to read more.
Easy-to-understand and concise content. Speak to your readers in a “humanized” way by forgetting the industry jargon and complicated terms. Focus on concisely highlighting what sets your business apart and other important points you want to convey. Cut out excess information that is only going to complicate your message.
Avoid passive voice. Using the passive voice will weaken your message. Instead, use the active voice to persuade your readers to take your desired action. Also, sentences in the active voice improve readability.
Forget weasel words. Don’t use words such as maybe, should, could wish to describe the effectiveness of your product/services. Use powerful and direct words such as will and can. Doing this will convince readers of your products/services’ quality.
Use fantastic media. Never stick with just a text. It’s a bore! Use either images or videos to invoke emotion in your target audience, inform them about your product/service, and establish that connection we spoke about earlier. I’d recommend using videos as 90% of consumers say that videos help them make purchasing decisions. And after watching a video, they are more likely to purchase.
Use the right copywriting tools. Reduce the risk for human error by choosing copywriting tools that work. Find a tool that works for your budget and your business. Not sure how to do this? We’ll get to that soon!
Excellent copywriting is more than creating a CTA and a few catchy sentences.
You need to understand who your target audience is and curate your copy to be accessible (organically and through paid channels), engaging, informative, and triggering.
Ensure your copy comprises these ten traits for increased engagement, brand awareness, lead generation, and sales.
5 AI-Powered Copywriting Tools
Here’s a short overview of the top 5 AI copywriting tools:
5 Best AI Copywriting Tools
Pricing
Our P2P Rating
Jasper
(formerly Jarvis.ai)
Free Trial: 5 days (credit card needed)
Starter: Flexible monthly pricing, from $29/2 000 words to $499/990 000 words, and custom pricing for 1M+ words per month
Boss Mode: Flexible pricing, from $59/50 000 words to $279/290 000 words per month, and custom pricing for 300 000+ words per month
Starter: $29/month for 75 credits for product descriptions, 20 plog posts, unlimited ad copy
Growth: $59/month for 500 credits for product descriptions, unlimited blog posts, unlimited ad copy
Enterprise: Custom pricing for unlimited blog posts and ad copy, custom AI model tailored to your brand voice and custom platform integrations and data mapping
Jasper is one of the most popular AI copywriting tools because there’s no content this tool can’t create. You can use Jasper to develop AI content for sales emails, marketing copy, video ads, PPC ads, SEO, social media captions, website copy, and more. Companies like Google, Airbnb, HarperCollins, and IBM rely on Jasper for AI copywriting to create impactful content faster.
Jasper knows that not all business owners are copywriters, and makes it easy for brands to write professional copy without much effort. You can customize your AI content by setting the tone and picking from multiple languages. One of the few downsides of this AI copywriting tool is that the content may need some careful editing.
But considering Jasper has so many redeeming features, the cons are manageable. Let’s review some of the top features.
Main Features
Real-time Copy Ideas
Team Collaboration
Video Scripts
Sales Email Copy
Audience Insights
Blog Post Workflows
Bulk Social Media Captions
What Customers Say…
Pros
It’s easy to generate loads of high-quality content.
The pricing is flexible, so this tool is ideal for marketers and small to mid-level businesses.
There are so much different variants of copy to create using one tool.
90 to 95% of the content generated is unique, so you don’t have to worry about plagiarism.
Cons
If you’re writing about an unpopular topic, it might be challenging for Jasper to generate long-form content.
There isn’t a built-in grammar and plagiarism checker.
There’s a steep learning curve to this tool.
How Jasper Helps You
Jasper is an easy AI copywriting tool to use, and there are many intuitive copy templates. You can create original copy for sales emails, marketing copy, web content and so much more. Businesses can generate AI copy in bulk, and it works for small to mid-level businesses.
Pricing
Free Trial: 5-Day Trial
Starter: Starts at $29 p/m for 50+ AI templates, 5 users, chat support and 20+ languages
Boss Mode: Starts at $59 p/m for everything in the Starter + Google Docs style editor, increased templates, priority chat, and content lookback
Writesonic’s AI-powered writing tools allow you to generate high-performing ads, blogs, landing pages, product descriptions, content ideas, and a lot more. The tool works in four parts: you choose from the collection of templates they provide, enter a short description of your business or the products, click the generate button to generate a dozen copy variants, and finally launch the particular piece of content you like.
The best thing about Writesonic is that it can create high-quality long-form content such as articles and blogs. It works equally well for marketing teams, agencies, eCommerce companies, and individual copywriters looking to speed up their process.
Main Features
Marketing Copy Generation
AI Article & Blog Rewriter
Article Summarizer
Email Writer
Grammar Fixer
Content Rewriter
Content Expander
What Customers Say…
Pros
The content it generates is quite reliable and can be used with little proofreading.
It automatically checks and fixes grammatical errors.
The articles it generates are high-converting ones.
They offer a free trial and a way to earn free credits.
Cons
The tool only accepts PayPal payments and not Visa.
The templates it provides are very limited.
How Writesonic Helps You
Writesonic is a reliable AI copywriting software tool that doesn’t leave much editing for the user. With a built-in grammar tool, you can you generate AI blog articles, social media captions and sales copy. Agencies, marketers and eCommerce entities opt for this software because you can develop long-form content in record time.
Pricing
Free Trial: For 2500 words
Short-Form: Starts at $10 p/m for 12,000 to 50,000 words, 70 AI templates, landing page generator and Zapier integration
Long-Form: Starts at $13 p/m for 19,000 to 2 million words, everything in short-form plan + AI article rewriter, bulk content and priority support
Copy.ai saves you a lot of time from generating content ideas organically and speeds up the process with its AI-powered content generator. It can create multiple types of content including headlines, blog intros, product descriptions, and a lot more. The AI copywriting software has team collaboration features and can translate your content into more than 25 languages automatically.
All you need to do to generate content using this AI copywriting software is enter the brand name and a couple of sentences explaining what the business does. The tool then uses this information to create 10 different variations of the content you require. You may run the tool multiple times to get new ideas.
Main Features
Content Ideas Generator
Sales & Ad Copies Generator
Social Media Content Generator
Language Translator
Premium Community
What Customers Say…
Pros
The platform provides a 7-day free trial without a credit card.
24/7 email support is available from the company.
You get unlimited runs in the paid plans.
Team collaboration tools let multiple people work on the same project simultaneously.
Cons
The long-form content it generates needs significant edits.
Generating longer content can take some time.
How Copy.ai Helps You
With Copy.ai, you don’t have to worry about your writer’s block at all. No matter where you are stuck, it will always have something to pull you out of that. Plus, the access to the premium community it provides helps you get your queries answered and learn from other people in the same position as you.
Pricing
Free Forever: For 2000 words, 1 user, 90+ copywriting tools and unlimited projects every month
Pro: From $49 p/m for 40,000 words, 5 users, 90+ copywriting tools, unlimited projects, 25+ languages and Blog Wizard tool
Hypotenuse AI is an AI copywriting software that allows you to create strong, high-converting content with a single click. It supports ad copies, product descriptions, sales copies, blog paragraphs, video scripts, a copywriting checker and a lot more.
You can use this AI copywriting software to create unique content in bulk, social media captions, and content summaries. It’s simple to use this tool, and users can use AI copy in three steps – 1)Choose your copy type, 2) Import or enter keywords, and 3) Generate and export. Most of Hypotenuse AI’s clients are blog writers, content and SEO marketers, e-commerce companies, and paid and social marketers.
Main Features
Product Descriptions
Social Media Captions
AI Rewriting
AI Summarizing
Image Generation
Bulk Content Generation
Headlines and Slogans
What Customers Say…
Pros
The tool is easy to use, making it perfect for beginners.
Your final blog posts will be structured with headings and paragraphs, from introduction to conclusion.
You don’t need to spend a lot of time editing your content.
You can generate, high-quality, unique content in bulk.
Cons
There aren’t many AI templates available.
The number of inputs makes this tool take much longer to use.
How Hypotenuse AI Helps You
Hypotenuse AI helps users speed up the process of content creation and creating multiple descriptions that don’t require a lot of proofreading or editing. The tool is simple yet powerful, and the interface is easy to navigate. Plus, this AI copywriting software will create long-form blog content from start to conclusion.
Pricing
Starter: $29 p/m for 100 credits, 200 watermark-free images, bulk product descriptions and 1 user every month
Growth: $59 p/m for 350 credits, unlimited watermark-free images, bulk product descriptions, 1 user and 25 plagiarism checks every month
Rytr is an AI-powered copywriting tool that can create high-converting ads, business pitches, and other short-form content within no time. The machine-learning algorithm makes using this tool easier and faster.
Rytr offers over 25 use cases, so users can develop just about any types of copy. From copywriting for blogs, video marketing, social media marketing and email marketing to creative content and SEO copy, Rytr does it all. Most of its users are marketers, freelancers, and small businesses that need top-tier content and AI-powered ideas without the groundwork. It is also a really useful copywriting checker tool.
Main Features
Blog Ideas and Outlines
Business idea Pitch
Sales Emails
Interview Questions
Keywords Generator
YouTube Video Scripts
Landing Page Copy
What Customers Say…
Pros
The interface is clean and simple, and this is a beginner-friendly tool.
AI-powered content and business ideas really come in handy for small businesses.
The AI content and copywriting are well-written and don’t require much editing.
As you can create so much different types of content with this tool, you won’t need any other!
Cons
Blog outlines don’t follow a logical progression from introduction to conclusion.
Sometimes you’ll get statistics or figures in your content, with no ways to validate this information.
The content is a little inconsistent, and you may notice random snippets of information.
How Rytr Helps You
Rytr makes the copywriting process much faster as you always have something to begin with. It helps marketers and small businesses generate content and business ideas, product descriptions, YouTube scripts and so much more. It also functions as an AI copywriting checker tool. With a tool like this one, you won’t need any other solution for AI copywriting.
Pricing
Free Forever: 1ok characters, 40+ use cases, 30+ languages, 20+ tones and plagiarism checker every month
Saver: $9 p/m for 10ok characters, 40+ use cases, 30+ languages, 20+ tones, 20 AI images and plagiarism checker every month
Unlimited: $29 p/m for unlimited characters, 40+ use cases, 30+ languages, 20+ tones, 20 AI images, plagiarism checker and a dedicated account manager every month
KWFinder is a comprehensive keyword research and analysis tool developed by Mangools. It can be of great help for copywriters in selecting the right keywords to incorporate into their ad copies.
Source: kwfinder.com
Using KWFinder, you can conduct research on certain topics by keywords or by domain. The report that is generated gives information on search volumes, CPC, PPC, and a lot more. This can help you make more informed decisions about selecting keywords and prioritizing them in your copies.
KWFinder also gives you keyword ideas and suggestions revolving around the topics you want to write on. You can incorporate these suggestions into your copywriting for even better results.
The complete suite of features KWFinder offers for copywriters includes,
Search Volume and Keyword Metrics
Google Suggest Keyword Source
Competitors’ Keyword Analysis
Local Keyword Search
Hidden Long Tail Keyword Search
SERP Analysis and SEO Metrics
Keyword Lists Organizer
What Customers Say…
Pros:
KWFinder can help identify targeted results where you can carve out a valuable page ranking for the long haul.
Storing keywords using the list function makes it very simple to go back and target related content ideas.
The tool is much more affordable than some of the major players in the market, yet provides equally good results.
The clean, colorful, and intuitive UI makes it very appealing to the users.
Can be a great help for newbie copywriters who do not have access to a lot of research tools.
Cons:
Occasionally, some of the keyword metrics seem to be off when compared to more higher-priced products.
The basic subscription plan is very limited and includes only 100 keyword searches per day.
How KWFinder Helps You
The way KWFinder brings everything related to keyword research on a single platform is very convenient for marketers who do not have the time or resources to use multiple apps. Besides, the in-depth analysis it provides even beats the Google Keyword Planner at times.
KWFinder really does a great job for copywriters in giving them the direction for their copies and identifying topics and keywords they need to incorporate for best results.
Pricing
Free Trial: 10-Day Trial
Mangools Basic: $49 p/m for 100 keyword lookups, 200 keyword suggestions and 25 competitor keyword searches
Mangools Premium: $69 p/m for 500 keyword lookups, 700 keyword suggestions and unlimited competitor keyword searches
Mangools Agency: $129 p/m for 1200 keyword lookups, 700 keyword suggestions and unlimited competitor keyword searches
SEMrush is a SaaS that helps businesses establish and develop a stellar online reputation amongst multiple channels.
SEMrush can help conduct in-depth research on important copywriting metrics such as search volumes, trends, number of related keyword suggestions, and information on keyword value for both organic and paid searches.
You can simply enter your website and the SEMrush research tool will conduct detailed analysis and share the report with you.
Besides your own website, you can also conduct research on your competitors’ websites. You can see their rankings, the keywords they use, and other content ideas. This way you can draw comparisons and understand their strategies closely. You might even want to duplicate some of the stuff that works for them as it might work for you as well.
Additionally, there are countless refined features that SEMrush offers for copywriting, such as:
SEO audits
Keyword research
Content ideas
Real-time metrics for content
Track brand mentions
Competitor promotion strategies
Website analytics
And SO much more!
What Customers Say…
Pros:
A well-rounded platform that provides everything you need for day-to-day marketing operations.
Social media tool is highly insightful and visually engaging to analyze.
This software provides notifications for algorithm changes.
Website audits are easy to execute.
Reporting features are extensive and clear.
Cons:
Off-page SEO functions need attention.
Very limited features for lower price plans.
The user interface isn’t intuitive.
How SEMrush Helps You
Offering more than just copywriting functions, SEMrush help’s your business execute all its everyday operations. From the data functions to the marketing features, SEMrush is an ideal solution for businesses that need an all-in-one platform to house their essential marketing functions.
Pricing
Free Trial: 7-Day Trial
Pro: $199.95 p/m for 5 projects, 500 keywords and 10,000 results per report
Guru: $229.95 p/m for 15 projects, 1500 keywords and 30,000 results per report
Business: $449.95 p/m for 40 projects, 5000 keywords and 50,000 results per report
UberSuggest reveals the SERP rankings and search results amongst much more about your competitors. And they provide you with keyword suggestions, content ideas based on trending topics, and backlink data too!
What Customers Say…
Pros:
Evergreen hashtags and keywords for social media.
Pricing is highly affordable, especially for small businesses.
Any user can quickly become affiliated with this software.
The word cloud helps users visualize keyword ideas.
Metrics are simplified and insightful.
A tonne of training material for SEO is available such as worksheets, videos, and Q&A calls.
Cons:
A few search limitations for certain target markets.
Users can’t export data reports.
How UbserSuggest Helps You
UberSuggest is an all-in-one SEO platform that makes SEO simpler. Because of the vast amount of training material available and responsive, practical features, you don’t need technical knowledge on SEO. And the in-depth competitive analysis, keyword insights, and content ideas, make it almost impossible to create a poor copy using UberSuggest.
Pricing
Free Trial: 7-Day Trial
Individual: $12 p/m for entrepreneurs and small businesses managing 1 website
Business: $20 p/m for small and medium businesses managing 4 – 7 websites
Enterprise/Agency: $40 p/m for large businesses and agencies managing 8+ websites
Discovery: Browse through high-performing content for inspiration on what’s trending.
Research: Identify top content formats that your audience responds to, run competitor analysis, and compare up to 5 years of content. And you can access backlinks!
Influencers: To choose the right influencers, you can search influencers by the content they share, scan millions of influencers, focus on influencers with the most engagement, and more!
Monitoring: Track your competitors, discover evergreen stories in your niche, track influential blogs, monitor mentions of your brand for faster responses, and more!
What Customers Say…
Pros:
Fully-fledged copywriting research tool.
Real-time tracking and analytics data are accurate.
Features are well-performing and in-depth.
Search for evergreen hashtags.
The software has an intuitive and clear design.
Cons:
The abundance of features can be overwhelming.
Navigation is a bit confusing.
Pricing is too steep for most businesses.
How BuzzSumo Helps You
The in-depth, professional features are what every copywriter needs as their toolkit. Using BuzzSumo, you can execute your influencer marketing strategy, deliver content aligned with your target audience and optimize your SEO. Plus, you can track all the data you need to stay ahead of your competitors. With this software, you won’t be missing out on anything!
Pricing
Free Forever: 10 free searches, 1 year of data and 1 user every month
Pro: $99 p/m for unlimited searches, 1 year of data, 5 users, 5 alerts and 50 exports every month
Plus: $179 p/m for unlimited searches, 1 year of data, 10 users, 10 alerts and 150 exports every month
Large: $299 p/m for unlimited searches, 2 years of data, 15 users, 30 alerts and 200 exports every month
SocialAnimal is all about providing their users with detailed insights into the number of keywords and words of articles, your keyword performance, the ideal time to publish your posts, and more.
This software also allows you to find top influencers with the highest engagement. And they monitor your competitors for you.
This software offers all the essentials for curating excellent copy.
Features and functionality are like BuzzSumo, but this software is just cheaper.
Keyword results are up to date.
The influencer feature is easy to use and convenient.
Content and topics they suggest are personalized to your business and industry.
Cons:
The filter feature needs improvement.
The software is still in Beta mode.
How SocialAnimal Helps You
The simplicity and advanced functionality of SocialAnimal leaves no need to integrate third-party software. Finding trending topics and competitive keywords is seamless. And the automated features give you more time to focus on other aspects of your copywriting. Rather than monitoring your competitors and audience yourself.
Pricing
Free Trial: 14-Day Trial
Blogger: $49 p/m for unlimited article search, unlimited content and domain insights and unlimited influencer search
Agency: $199 p/m for everything in Blogger plan + unlimited Facebook post search, full Facebook page analysis and daily email digest
Enterprise: $499 p/m for everything in Agency plan + 500 exports, 10 users and 100 alerts
Hubspot’s blog topic generator provides you with trending blog article topics within seconds. If you’ve been facing the challenge of not knowing what to write and what your audience will respond to, this is the ideal copywriting tool for you.
All you need to do is enter a noun and click “Add”. You can add up to 5 different nouns for varied blog ideas!
What Customers Say…
Pros:
Quick and easy way to get trending blog topics.
No sign-up or login is needed to use this software.
Software is completely free.
Clear user-interface.
Cons:
No advanced features. Such as content ideas, competitor analysis, and performance tracking.
How Hubspot’s Blog Topic Generator Helps You
Always staying ahead of what’s trending can be challenging. But this software makes it effortless.
Being able to generate up to 5 blog topics at once is efficient. And although this is not a fully-equipt research tool, it’s a substantial addition to your toolkit!
Free Forever:250,000+ templates, 100+ design types, 5GB cloud storage and 1 million+ stock media
Free Trial: 30 Days
Pro: $53 p/m, per user, for 610,000+ templates, unlimited design types, 1TB cloud storage and 100 million+ stock media
Teams: $83 p/m, per 5 users, for everything in Pro plan + unlimited features and folders, team reports and insights, branded templates and brand controls
Coschedule is a copywriting platform and project management software designed specifically for marketers, that provides features that can be of great help in improving your webpage copy. Some of the most important features of Coschedule include,
The Marketing Calendar is particularly of great help for copywriting teams. It allows you to visualize, schedule, and share your marketing plans in the form of a calendar. You can manage your day-to-day content plan here and show your performance to the higher-ups. Besides, you can easily drag and drop project in and out of the calendar to keep things organized and on schedule.
The Headline Analyzer evaluates your headlines on a series of different metrics including the word balance, sentiment, clarity, reading grade level, skimmability, word count, and heading type. This helps you point out specific mistakes in your copies and improve on them for better results.
What Customers Say…
Pros:
The 14-day free trial is an excellent way of reviewing and testing everything Coschedule has to offer without the need of giving credit information.
The calendar is very user-friendly and keeps your content work on track at all times.
You can automate social media posts and schedule your content to be shared automatically.
The tool improves collaboration on copywriting tasks such that the progress of each member can be tracked and mistakes can be pointed out and fixed.
Cons:
The scheduling tool can be glitchy and demands some effort in terms of learning how to operate it properly.
It is fairly expensive for copywriter and bloggers just starting out with their content work.
How Coschedule Helps You
With so many automation and scheduling features available, Coschedule essentially acts as your virtual assistant. The amount of time you are able to save when using Coschedule for managing your copywriting teams is exceptional.
It really makes your job easy and enables you to write copy that delivers results.
When I stepped into copywriting, the name –Grammarly – was buzzing. It was every copywriter’s go-to option for a professional grammar, spelling, and plagiarism checker.
Grammarly allows you to correct spelling, grammar, and punctuation, adjust your tone, and much more to craft copy that is engaging, concise, grammatically flawless, and clear.
You can upload documents or copy and paste text to have Grammarly scan it and prompt real-time suggestions. For every document, they score you out of 100 based on your correctness, clarity, engagement, and delivery. It’s one of the most popular and reliable copywriting checker tools out there.
The higher to 100 you are, the better your copy!
What Customers Say…
Pros:
Real-time correcting with explanations to improve your writing.
Highly accurate system.
Users can click on words to find synonyms.
Users can adjust the unique characteristics of the text. This includes tone and knowledge level for each document.
You can export edited drafts.
Plagiarism checker included!
Cons:
The free version is limiting.
Grammarly aggressively advertises upgrading to you.
How Grammarly Helps You
This copywriting checker software is a highly advanced editing tool that will ensure you deliver high-quality, professional content.
For any copy objective, Grammarly has you covered with accurate grammar solutions and in-depth suggestions.
Plus, you never have to worry about plagiarized copy because of their built-in plagiarism checker!
Pricing
Free Forever: For spelling, grammar and punctation
Free Trial: 7-Day Trial
Premium: $30 p/m for everything in Free plan + tone adjustments, word choice, formality level and fluency
Business: Starts at $15 p/m for everything in Premium plan + style guide, admin panel, centralized billing and priority email support
You can draft your blog article in Google Docs like usual. Export the document and import it to your WordPress account. Wordable neatly transfers all the format and coding. And they automatically add the images to your media library!
What Customers Say…
Pros:
They handle the vast majority of coding after you’ve exported it to WordPress.
Functions for multiple WordPress sites.
Saves you an insane amount of time!
Cons:
Users have reported the software being buggy and clunky.
How Wordable Helps You
So you can spend more time focusing on other facets of your marketing, Wordable makes it convenient to transfer blog articles directly to WordPress.
This eliminates the risk that transferring it manually poses while streamlining your workflow.
Pricing
Free Trial: 7-Day Trial
Paid: Starts at $129 per year for 10 exports every month, 2 websites, unlimited users, chrome extension and priority chat and email support
Do you want to design beautiful visuals for your copy? Canva is what you need!
You can use this powerful copywriting platform to edit photos and videos.
For photo editing, you can:
Use filters
Erase backgrounds
Cutout pictures of products for collages
Add animation
Add text; over 500 fonts available
Create logos
For video editing, you can:
Crop, flip, split, trim, and cut videos.
Add music
Create GIFs
What Customers Say…
Pros:
Various templates available
Interactive online community
The free version has tons of options.
Users can export content to various formats.
Easy to use editing tools.
Cons:
Users have reported slow customer service.
You can’t upload images directly to your design. You must upload it to Canva first.
No collaboration function.
How Canva Helps You
Instead of hiring talent to create visuals for your copy, you can easily do it yourself through Canva! Creating designs is an enjoyable process, and the features are simple enough to require no graphic design expertise at all.
Pricing
Free Forever: For 250,000+ templates, 100+ design types, 5GB cloud storage and 1 million+ stock media
Free Trial: 30-Day Trial
Pro: $53 p/m, per user, for 610,000+ templates, unlimited design types, 1TB cloud storage and 100 million+ stock media
Teams: $83 p/m, per 5 users, for everything in Pro plan + unlimited features and folders, team reports and insights, branded templates and brand controls
Like Grammarly, Hemingway App is a content editor that delivers real-time suggestions. Hemingway App helps you use more concise sentences, use shorter words, and eliminate weakening phrases.
Hemingway makes it simple for any copywriting to deliver expertly written copy!
What Customers Say…
Pros:
Intuitive and detailed user-interface.
Real-time editing.
Two different modes for writing and editing.
Ideal editor for beginners.
Formatting your text is only a click away.
Cons:
Editing is not very in-depth.
How Hemingway App Helps You
Hemingway App is a convenient and easy solution for editing copy. This software is perfect for businesses that don’t want all the bells and whistles a comprehensive editor like Grammarly offers.
The free version limits you to detect up to 1000 words at a time for plagiarism.
How DupliChecker Helps You
Without having to pay for an expensive tool or use a tool that offers features you won’t need, DupliChecker is a sufficient option for plagiarism. Although I wouldn’t recommend solely relying on this tool’s spelling and grammar checker, there are a few more useful functions.
Using AnswerThePublic, you can also find keyword options like alphabetical, comparisons, prepositions, etc.
What Customers Say…
Pros:
Easy to use.
Tonnes of options for keyword and headline ideas.
Results are visual, neat, and accurate.
Export keyword data.
Comparing and analyzing data is seamless.
Create folders to keep research organized.
Cons:
No keyword metrics are available.
The free plan limits users to 3 searches daily.
How AnswerThePublic Helps You
AnswerThePublic is an ideal solution for small businesses and individuals who need convenience and efficiency in finding blog article topics. With little effort and time, you have valuable search insights for copy that readers will respond to. Plus, users receive email alerts for trending search terms, helping your business stay ahead of your competitors.
Pricing
Free Forever: Basic features
Monthly: $99 p/m
Annual: $79 per annum
Expert: $199 p/m for team collaboration, tracking and monitoring and reputation management
If you want to know what the world is searching for, go to Quora! By using your primary keyword to search Quora, you’ll find popular questions regarding that keyword.
Also, because Quora is a community for discussion, there are valuable insights and perspectives from users that you can use for your copy.
What Customers Say…
Pros:
You can identify trending topics and the demographics of people that are engaging in those topics.
A great place to engage with your audience and build an online presence.
Direct feedback from your target audience.
Export keyword data.
Endless content ideas.
Cons:
Not an advanced solution.
How Quora Helps You
As an easy tool to use, Quora is a quick way to find evergreen headlines for your copy. Although this software doesn’t flaunt any notably impressive or intricate features, it’s perfect to get the job done.
Once you’ve done that, you have the option of 5 different headlines.
What Customers Say…
Pros:
Muli-keyword analysis.
Simple and efficient.
Clean design.
Incredibly beginner-friendly.
Cons:
Not an advanced solution.
How SEOPressor’s Blog Title Generator Helps You
As a basic headline generator, this blog title generator is an excellent option for small businesses and individuals. Paying nothing, you have access to countless captivating headlines right off the bat!
Monday.com is a visual platform that specializes in streamlining your workflow. Using this platform, you can plan, organize, and track all your team’s work.
Customization with Monday.com is fantastic; use the drag-and-drop editor to add and remove columns. Choose different columns from a variety of over 30 various columns.
Plus, you can view your data in 8 different visuals, and you can export your data and share it with your clients or partners.
What Customers Say…
Pros:
Fantastic tracking features that are easy to understand and compare.
All the features you need to manage teams.
Easy project organization and management.
Centralized communication between the stakeholders of your business.
Powerful automation to save you time and effort.
Cons:
The user interface is cluttered and overwhelming.
Limited integration options.
Automation needs more flexibility.
How Monday.com Helps You
Monday.com creates a platform for you to manage the members of your business. And it creates a direct passage of communication for you and your clients.
Tracking your projects and delivering feedback to your clients is simple through Monday.com. And you can keep all your communications on one platform.
Pricing
Free Trial: 14-Day Trial
Free Forever: For 2 users, basic filter and search and simple marketing management
Basic: $10 p/m, per user for unlimited free viewers, basic marketing tracking and content and creative assets
Standard: $13 p/m, per user for content calendar view, 250 custom marketing automations and 5 dashboards
Pro: $22 p/m, per user for private dashboards, 25,000 custom marketing automations and 10 dashboards
nTask works pretty similarly to Monday and offers similar features too. Essentially, you can use nTask to manage your entire team and all your projects.
nTask’s team collaboration tool allows users to comment on tasks, chat, and you can assign dedicated workspaces for specific teams. You have access to multiple kanban boards and cards for you to customize. And you can set milestones, track your budget, and store notes from your meetings.
What Customers Say…
Pros:
Comprehensive project management tools, leaving you with no need for third-party software.
You can assign specific roles to team members.
Native modules for bug tracking.
Easy to connect with clients through impressive meeting and scheduling functions.
Affordable for small businesses.
Cons:
No integration with Zoom.
Timesheets don’t have a timer.
Limited customization options.
How nTask Helps You
nTask is an ideal solution for businesses in their beginning stages. This software is an economical tool for team communication and management.
The vast range of staggering features nTask offers is everything you need for a hands-on approach to your projects.
Pricing
Free Trial: 7-Day Trial
Premium: From $4 p/m for unlimited work spaces, time sheets, time estimates and time tracking
Business: From $12 p/m for everything in Premium plan + advanced filters, task comments, issue tracking and calendar view
To guide you on where to start and what to focus on, we have a step-by-step breakdown below!
Step 1: Your Research
To begin, spend time researching your topic. Don’t refrain from using various sources for information such as books, interviews, podcasts.
Your copy needs to be expertly written, credible and insightful. Never settle on mediocre content and if you need to, reach out to industry experts for an interview for accurate information and credibility.
When researching your content, be sure to:
Fact check your information. Find various sources that affirm your claim.
Read the content you are competing with to deliver better copy.
Find your primary keyword and secondary keywords.
Determine the popularity of your chosen topic.
Find headlines that intrigue curiosity and have high search volumes.
Once you have your research done, you can move on to the next step!
Now, you need to outline your objectives and structure. After interacting with this copy, what action do you want your target audience to take? Do you want them to buy your product/services? Should they share your content on social media? Or perhaps engage in a discussion?
Once you know what you want your copy to do, determine how you’re going to do it. Pin down the minor details that make copy consistent such as:
Is it E-commerce or Ecommerce?
What will your style and tone be?
Are there any spelling or grammar rules you want to disregard or strictly follow? For instance, some websites don’t follow the Oxford comma rule in their copy.
How and where can you add keywords, internal links, and external links?
What will be the unique selling point of your copy?
After you’ve ironed out those details, create an outline on paper. For example, if you’re writing a long-form blog article, create an outline of headings.
Start with the main header and move onto headings 2, and then 3, and then 4, and so on.
For email copywriting, this will be easier as you don’t have as many words to outline. So you’d start with the headline and structure your copy into sections such as: inform, persuade, call-to-action.
This step allows you to create a structure for your copy to flow organically and deliver its purpose.
When you start on your first draft, you need to start with a strong introduction. The first sentence is essential. Think about how you’re going to pose it. Will it be a question, an announcement, or a problem and solution?
Use your first sentence to hook readers in, and then tell your readers what the copy entails.
Within the first paragraph, readers should:
Know what the content is about.
Understand why your business will benefit them.
Want to read/find out more!
The first draft is for you to capture the value proposition and purpose of your copy correctly.
Before publishing your copy, you need to ensure it is SEO-optimized.
Go through this checklist:
Is my primary keyword in my title?
Have I used my primary keyword enough times throughout the content?
Is my primary keyword in the first 100 words?
Is my primary keyword in a few of my headings?
Have I included enough external links?
Did I set a meta-description inclusive of my primary keyword?
The easier people can read your content, the easier Google can read your content. And ranking first on Google’s search engines is what you want for your copy.
When you’ve completed steps 1 to 5, and you believe your copy is not only better than your competitors but also persuades. And successfully reflects your brand, you can publish it!
After publishing your content, promote it through your marketing channels for more exposure.
Also, add social share buttons to your copy so readers can share your content too!
Research your topic, using a variety of reliable sources.
Set out your outline, define the formats you will use and write out the skeleton of your piece.
Write your first draft from start to finish.
Proof read, edit and finalize your draft.
Review your SEO and edit to add any additional SEO elements.
Publish the final draft, check it once more and add any post-publishing elements like social share buttons etc.
Conclusion & Our Copywriting Software Picks
What a read!
Now you have all the information and resources you need to craft killer copy and invest in software that works.
Out of all this amazing software, we have picked two favorites for small businesses, which are UberSuggest and Grammarly.
UberSuggest is a flexible toolkit for thorough copywriting research to promote evergreen, SEO-adaptive copy. The pricing is also affordable, and the training material is perfect for small businesses.
Grammarly is an ideal tool for small businesses that can help them market flawless copy. Although Grammarly’s pricing has a bit of a bite, small businesses will benefit from their built-in plagiarism checker and intricate editing features.
As for large businesses, the ideal tool from this list is SEMrush. SEMrush is a fully-equipped tool that offers professional features to get the most out of content marketing.
The features SEMrush offers are perfect for large businesses who want to handle their day-to-day marketing operations from one tool.
Frequently Asked Questions
What software do Copywriters use?
1. UberSuggest, 2. BuzzSumo, 3. SocialAnimal, 4. Hubspot's Blog Topic Generator, amongst many more! Read this full article to find out the best copywriting platforms and software and how to write fantastic copy.
What makes good copywriting?
Excellent copywriting is more than creating a CTA and a few catchy sentences. You need to understand who your target audience is and curate your copy to be accessible (organically and through paid channels), engaging, informative, and triggering. Read this article for the best copywriting tips and tools to create and curate professional copy!
What are AI copywriting tools?
Although the copywriting tools we discussed will enhance your copywriting and help you create better copy, you can’t solely rely on AI for copy that converts. Because AI can’t capture genuine emotion as copywriters can. As humans, copywriters can create a more organic connection between content and your target audience. Read this article to learn what makes high-converting copy and the best copywriting tools available.
