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Similar to the advantage of manual influencer outreach above, you can personalize your influencer discovery. Influencer marketplaces are transaction-based, but when you contact influencers organically, it makes them feel more valuable and noticed by your brand.
It’s not that you chose them because they happened to match your filters, but their profile genuinely caught your attention, and this can be a great bargaining chip! Marketers, we’re going to tell you all about influencer marketplaces in this review.
Are you’re still manually searching on Instagram and TikTok answering numerous DMs, and vetting hundreds of unqualified influencers?
Stop right now.
Influencer platforms and marketplaces are great solutions to reducing the amount of time spent on profiling and connecting with new influencers – time that can rather be channeled into optimizing your campaign.
And because we’re all about saving you time, we’ve reviewed top influencer marketplaces and platforms just for you!
Here are the top influencer marketplaces and platforms, the key features they offer and the social channels you can use for influencer marketing!
Best Influencer Marketplaces & Platforms | Key Features | Channels | Our P2P Rating |
Intellifluence |
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Afluencer |
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Influencity |
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Heepsy |
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Upfluence |
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IZEA |
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Webfluential |
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Scrunch |
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Klear |
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If you’re looking for a good tool to manage your influencer campaigns and relationships, check out our review of the best Influencer Management Platforms.
An influencer marketplace is basically an online platform that connects marketers with influencers in similar industries or social channels. For example, you can find a marketplace just for Instagram fashion influencers, or a YouTube influencer marketplace just for foodies, or a single marketplace to search for both.
Many of these are self-serve influencer marketing platforms, which means that you can manage influencer campaigns in-house instead of using an agency.
Some influencer marketplaces have the added benefit of being part of larger influencer platforms and marketing tools, making them full end-to-end solutions. We’ll also discuss the benefits of going with an influencer marketing agency vs using influencer platforms and marketplaces at the bottom of this article!
Introducing the P2Pmarketing Rating! Our ratings are based on the following criteria:
Now, let’s get back to our list 🙂
Intellifluence is a full end-to-end influencer marketplace, outreach, and management solution. Their database of over 200 000 verified influencers ranges from peer-level micro-influencers to macro-influencers and celebrities with millions of followers.
The database features influencers across all major social networks, as well as podcasts, SoundCloud, and individual blogs.
Intellifluence ensures that every influencer in its database has been accurately vetted and verified. This is one of the reasons they’re so successful, because the time you spend on outreach is not wasted on low-quality or inactive influencers.
The platform’s influencer discovery, outreach, messaging tools, and payments process are all built-in to the platform, so you never have to rely on external tools to manage your campaigns.
Intellifluence also offers some great, unique features, including pricing guidelines based on survey and internal marketplace transaction data, detailed engagement stats and reporting, and influencer-led offers.
Influencer-led offers are a great way for brands to connect with influencers that are keen to work with them, without having to spend the time setting up a campaign and doing outreach. Instead, relevant influencers come to them with an offer they can accept, negotiate or decline.
Intellifluence is well-priced and does not require any lengthy commitments, minimum spends, or budgets. This makes it an easy platform on which to scale up (or down) as quickly and easily as you like.
Pros: Intellifluence offers the best dollar-to-real influencer ratio, with a free plan and very affordable paid plans (from $99/mo) and a databases of over 200 000 verified, high-quality, influencers. Intellifluence also works on all major channels and offers some valuable and unique features. As such, it offers it all and is a true end-to-end solution.
Cons: Free plan is for only one user, and has limited access to certain features.
Channels: Facebook (profiles & pages), Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, and Reddit. Intellifluence also supports Marketplace reviews, Blogs, iOS and Google Play, Podcasts, and SoundCloud.
Website: https://intellifluence.com
P2P Rating: 4/5
Afluencer is the easiest influencer platform to get started with. Brands can start with the app’s generous free plan and get an account up and running in just minutes. No need to talk to a salesperson (Live chat, phone and email support is available for free and paid users).
You post a “Collab” opportunity and Afluencer does the recruitment. In the Collab you specify what type of influencer you are looking for—interest(s), social channel(s), demographics, followers, and more.
Post the Collab in minutes and you’ll start receiving applications from qualified influencers in just a few hours. It’s easy to evaluate your influencer candidates and when you approve an influencer, an intro is made and you can direct message your new partner from within the platform.
You can also search the influencer directory and send invites to influencers. When they approve your invite, you’ll be able to direct message them and coordinate your Collab.
Pros: Afluencer is a “high engagement” influencer base. It is quick and easy to get started. You can post a collab in minutes and relevant influencers will come to you, which takes a huge amount of the leg work out of finding the right influencers for your campaign. The platform makes evaluating, approving, and contacting influencers easy from within the platform. Alfuencer offers a generous free plan and great customer support via live chat, phone, and email.
Cons: Channels are limited to major social media channels.
Channels: Instagram, TikTok, YouTube, Twitter, and Facebook
Website: https://afluencer.com/#/brands
P2P Rating: 4.5/5
Influencity’s platform is an easy and intuitive influencer marketing solution that allows full end-to-end campaign execution.
This software has one of the biggest databases we’ve seen in the market, with more than 170M influencers, and offers accurate influencer analysis that helps brands and agencies across the world (they currently have clients from over 35 different countries) successfully manage their campaigns basing their decisions on data.
One of their strengths relies on how complete their influencer analysis is, something that helps marketers improve their strategies when working with influencers. This analysis includes influencers’ KPIs, fake follower detention, interests, or brand affinity among others.
Influencer’s audience data is also provided: demographics, interests, brands affinity, and an analysis on their audience overlapping, which is very useful when deciding on a group of influencers.
Their competitive prices have allowed brands and agencies to use the software regardless of their size, and some well-recognized names are known to be their clients like Johnson & Johnson, Nestlé, or Reprise and Havas. It definitely seems like Influencity is becoming a key ingredient when it comes to working with influencers.
Pros: Influencity currently offers one of the biggest influencer databases in the market and has a very powerful search engine that works worldwide. Since they don’t interfere in the influencers hiring process, it gives you complete freedom when contacting and negotiating with influencers. Also, they offer several ways of contacting their support team (online chat, phone and email) so you can ensure you’re getting the most out of your plan, which can be fully customized to match your company’s needs.
Cons: Communication with influencers has to be done out of the platform for the moment, however, it seems like this functionality should be available soon.
Channels: Instagram, YouTube, and Tiktok
Website: www.influencity.com
P2P Rating: 4/5
Heepsy is a great influencer marketing platform with authenticity and real influence as the major value proposition. With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides all you need to find, launch, and measure your influencer campaign.
With a slick design and overall great user experience, it is super easy for the average joe to find the right influencers, contact them, and build a long-lasting relationship.
Heepsy has a high spot on our list because it allows you to create a completely free account for an unlimited time – which makes it among the few influencer platforms out there that you can use for free!
Pros: Their top 2 advantages are their price and their database. Heepsy is one of the most affordable influencer software options and their database, with almost 8 million influencers, makes them one of the biggest influencer databases in the market.
The software also provides advanced targeting options such as demographic, location, keywords, or metric targeting. The tool helps you to easily identify well-performing influencers and create bonds with them.
Cons: The free plan is very limited. Limited Youtube data.
Channels: Instagram, Youtube, Tik Tok, Blog, Facebook, and Twitter
Website: heepsy.com
P2P Rating: 4/5
Upfluence is a leading influencer marketing platform and stands out as a top solution for e-commerce brands. It offers a comprehensive range of features to handle every aspect of influencer marketing from start to finish.
Upfluence has an extensive database of influencers, spanning from nano-influencers to well-known celebrities across various niches.
The platform’s comprehensive search filters allow you to quickly pinpoint the exact type of influencers you’re seeking.
Upfluence also offers tools to discover organic influencers on social media and ‘influencer matching’ functionality to identify potential brand ambassadors among your existing clients.
It is an all-in-one solution for influencer discovery, analysis, recruitment, ongoing management, payments, and results tracking.
Advanced data analysis and reporting features make it easy to track the performance of individual influencers, affiliates, and your overall campaigns.
Additionally, Upfluence offers social listening capabilities to track hashtags and mentions related to your niche, brand, and even your competitors, providing valuable insights for your influencer strategies.
One of Upfluence’s key advantages is its extensive integrations, including email, CRMs, PayPal, and Zapier, to synchronize your influencer marketing with your existing systems and workflows.
Upfluence also integrates with e-commerce platforms such as Shopify, BigCommerce, WooCommerce, and Adobe Commerce, which make it an ideal choice for e-commerce brands.
As an e-commerce brand, you can discover sales-oriented influencers and manage and track their affiliate activity within the platform. You can even create discount codes in-app, and the one-click shipping feature simplifies the process of providing products to your influencers.
Despite its wide range of features, Upfluence maintains a user-friendly and intuitive interface, making it accessible even to those new to influencer marketing. It also offers extensive DIY support materials, along with a dedicated customer support team to assist with onboarding and setup.
If you’re looking for a robust influencer marketing solution that encompasses everything you need, including integrations with e-commerce platforms, Upfluence is an excellent choice.
Pros: Upfluence is an all-in-one influencer marketing solution and the top choice for e-commerce brands. It offers everything you need to run highly effective influencer campaigns and manage ongoing collaborations/affiliates. It also offers advanced analytics and reporting, social listening, organic influencer and brand ambassador discovery, robust third party integrations, in-app discount code creation and shipping, and so much more.
Cons: Upfleunce does not offer month to month packages, and the sheer volume of features can seem overwhelming at first.
Channels: Facebook, Instagram, TikTok, YouTube, Twitter, Twitch, Pinterest and Blogs.
Website: https://www.upfluence.com/
P2P Rating: 4.5/5
We’ve referenced IZEA a few times on this blog, and it’s no coincidence, because they are one of the most popular influencer marketing platforms around. IZEA has been around since 2006, and so if your company is looking for “platinum” services, this is it. Another added benefit is their pricing, which starts at a free or light option and allows brands to upgrade or scale up for more features.
Pros: IZEA offers all the benefits of an established influencer marketplace, with all the premium features of an Influencer Relationship Management and Campaign Management tool, PLUS brilliant analytics.
Cons: You’ll need to invest the time into mastering the platform to really take advantage of all it has to offer, not really a con, but if you’re looking to quickly onboard a new tool keep in mind that you might require a few tutorials.
Channels: Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, WordPress and numerous other blogs.
Website: https://izea.com/
P2P Rating: 4/5
Webfluential is one of the leading global influencer marketplaces. The platform is unique in its in-depth focus on helping influencers and creators with quoting, proposals and analytics. Like Famebit, they charge a 10% fee on approved, published campaigns and it’s free to sign up as an influencer or list your campaign proposal.
Pros: All influencers in this marketplace are vetted and approved by Webfluential, making it a safe option free from fake profiles.
Cons: Their influencer pool is limited but growing, and the search functionality could be a little more precise.
Channels: Facebook, Instagram, YouTube and Twitter.
Website: https://webfluential.com/
P2P Rating: 4/5
Scrunch has an impressive line-up of brands such as RedBull, Vogue, Subway, and GQ. This influencer marketing platform has over 20-million influencer profiles and over 10-billion posts indexed by their algorithm.
Pros: The free/starter option is actually quite generous in that you can actually run a campaign (with some limited functionality, but it’s enough to get started).
Cons: Search accuracy. Users mentioned the search functionality needs some improvement, especially for when you’re going into multiple filters such as location and industry.
Channels: Facebook, Instagram, Twitter, YouTube, and top blogs.
Website: https://www.scrunch.com/
P2P Rating: 3/5
Klear is a social media influencer marketing platform with an enormous database of 900-million influencers in over 60,000 categories according to Influencer Marketing Hub. Microsoft, Unilever, Huawei, Coca-Cola, and Kayak are among the top companies using Klear for influencer discovery and management.
While it’s obvious that this platform is well suited to large, global, agencies and brands, if you’re an early stage startup, they do offer a brilliant startup plan for companies under 20 employees.
Pros: The sheer depth of data and insights on this platform outshines many other similar influencer platforms and marketplaces. We also love that there is a startup plan to make the platform more accessible.
Cons: Users cited search precision and pre-defined categories as potential issues when it comes to pinpointing the right influencers.
Channels: Facebook, Instagram, Twitter and YouTube.
Website: https://klear.com/
P2P Rating: 4/5
You know it’s time to scale your influencer marketing efforts, but what solution should you go with? At the end of the day it really depends on your own resources, budget, and objectives. While using a platform might suit a savvy, dedicated in-house team, an agency would be better suited to companies with a small, lean marketing team without in-house skills.
Influencer platforms make it quick and easy for companies to find vetted influencers but reaching out to influencers manually costs much less! Each method has its own pros and cons for businesses looking for top-tier influencers, and let’s discover what those pros and cons are.
These are the advantages of using influencer marketplaces and platforms to find quality influencers for your campaign.
One of the best features of influencer marketplaces and platforms is that marketers can rely on credible, vetted influencers. Influencer marketplaces evaluate influencers by validating their social media accounts, identities, and followers. They ensure creators don’t use unethical influencer marketing practices (like buying fake followers).
Influencer platforms take the extra step and track their influencers’ data in real-time. This means companies and marketers can rely on quality influencers that are who they claim to be. Because influencer marketing is lucrative for creators, it’s not uncommon to find “fake influencers”, but influencer marketplaces and platforms eliminate this risk by tracking creators’ real-time performance.
Finding the perfect influencers who match your budget and target audience is simple when you have access to thousands of influencers from around the globe. Influencer platforms boast creators of all nationalities, languages, personalities, niches, followers, and costs. This exposes you to endless opportunities for finding the right influencer.
Finding creators isn’t half the job of managing influencers. You have to handle payments, contracts, and communication. Fortunately, influencer platforms centralize and streamline all this for you. From one system, you can find and evaluate influencers, develop influencer contracts and manage and pay influencers through multiple gateways. Many influencers also understand how these marketplaces work, so onboarding is easy.
You might not be aware of the large volume of macro and micro influencers out there if you manually search for creators. Influencer platforms make it easy to search for influencers by putting them in one place! Some platforms notify you when new creators join, and many have loads of filters to customize your search.
Summary: Influencer Platform Pros
It’s not all sunshine and rainbows using influencer platforms, and there are a few disadvantages which include:
Influencer marketplaces and platforms charge extra fees. Because these platforms are a middleman between you and your creators, they have to take their cut. You may pay commission for the influencers you hire for your campaigns and pay transaction fees to pay creators. Some platforms also charge additional fees based on exchange rates. Others charge paid plans for a fixed period, and if you don’t find influencers, you still have to pay!
While influencer marketplaces simplify finding and working with influencers, some platforms are super clunky. Tracking influencers and payments, creating contracts, and getting help from customer support may prove frustrating depending on the marketplace you choose. Some tools may take a long time to learn how to use to their full advantage and experience all the possibilities of influencer marketplaces.
Don’t rely on one influencer marketplace to find creators. To discover as many targeted influencers as possible, use multiple platforms to maximize your chances. Not all influencers use the same platforms and marketplaces, so do some manual searching or try different platforms IF you don’t find your ideal influencers.
Summary: Influencer Platform Cons
Manual influencer outreach comes with several of the following benefits.
When you reach out to influencers manually, you don’t have to worry about paying additional fees. All you have to pay for are the services provided by the creators you work with. This is an excellent benefit because influencer marketing campaigns aren’t cheap. Without the weight of added expenses, you can keep your campaign within budget.
Although influencer marketplaces and platforms make finding influencers easier, you get maximum flexibility when you connect with influencers manually. You get to do this on your own terms, and work and communicate with influencers in the best ways for your company. Influencer platforms have thousands of influencers in their networks. But there are millions of influencers around the world. When you look for them yourself, you can expand your reach.
Similar to the advantage of manual influencer outreach above, you can personalize your influencer discovery. Influencer marketplaces are transaction-based, but when you reach out to influencers organically it makes them feel more valuable and noticed by your brand. It’s not that you chose them because they happened to match your filters. but their profile genuinely caught your attention and this can be a great bargaining chip!
Summary: Manual Influencer Outreach Pros
Reaching out to influencers takes a lot of time and effort, besides a few of these disadvantages.
If you’re new to influencer marketing manually finding influencers can be tricky. You might not know how to find the right influencers right off the bat and evaluate them to get the most from your campaign. This could lead to working with the wrong influencers, mismanaging your creators, or anything that could negatively impact your marketing strategies. To navigate the large volume of influencers, you need experience.
Manually finding influencers is much less secure than using influencer marketplaces. These marketplaces protect you and your creators and ensure each party is treated fairly and gets what they’re owed. But when you manually discover influencers, you have to trust your creators enough that they’ll deliver what they promise and vice versa. This isn’t always guaranteed, and it’s vital to take every precaution necessary to evaluate and manage your creators.
Manual influencer discovery often means you must communicate with different influencers on different social platforms. It’s challenging to centralize and streamline all the processes and tasks related to your influencer management. You’ll have to rely on separate tools for payments, contact building, and communication. Keeping tabs on so many different tools can quickly complicate your influencer campaign.
Summary: Manual Influencer Outreach Cons
Before you choose an influencer marketplace, you need to ask yourself these 10 essential questions. These criteria will help you choose the perfect platform for your campaign.
Ready to make your decision? The folks at IZEA have a great infographic to help you get started on how to select an influencer marketplace.
While picking an influencer marketing marketplace can be quite tricky at first, take the time to demo and trial your short list of chosen platforms, and take full advantage of the expertise of the customer success teams. We’ve picked 2 favorites from this list:
Heepsy is a fantastic option for large global agencies who require a robust platform and incredible depth of analytics. The fact that they offer an affordable plan makes it even better, we love that they offer this kind of access to up-and-coming small businesses.
Afluencer is a great option for the company with an in-house team that needs an all-in-one platform that offers a great database of influencers, time-saving outreach features and everything needed to handle all your campaigns in one place. We’re particularly impressed with their Collabs feature and the notifications when new influencers that match your requirements join.
Our top, reviewed influencer marketing platforms include: Intellifluence, Upfluence, Influencity, Afluencer, Heepsy, IZEA, and Webfluential. Interested in seeing the full list and why these platforms were selected? Check out our article, uncovering all the details behind these amazing influencer marketing platforms.
An influencer marketplace is an online platform that connects influencers with marketers in similar industries or social channels. For example, you can find a Youtube influencer marketplace just for gamers or another one for food lovers. Interested in seeing what the best influencer marketplaces are- have a look at our full article review.
The top social media channels for influencer marketing are: Instagram, Youtube and Tiktok, with Instagram being the most popular one among these channels. Youtube and Youtubers are gaining more and more popularity and are projected to surpass Instagram in terms of influencer marketing budget in the next few years.
Influencer marketplaces and platforms simplify and centralize influencer outreach, management, and tracking, and you can access a pool with thousands of verified influencers. This means you can rely on legitimate influencers! Influencer platforms and marketplaces are essential for successful, streamlined influencer campaigns.
To choose the right influencer marketplace for your business consider the platform's cost if you can manage multiple influencers at once, the integration options, and how easy it is to manage influencer campaigns. These marketplaces must allow you to directly communicate with influencers, pay them and run ad campaigns from one system!
Influencers use social channels like Instagram, TikTok, Twitter, and Facebook. Some are also active on Twitch, Pinterest, and blogging. Many of the best influencer marketplaces and platforms support these social channels so businesses can develop influencer campaigns that drive results.
Influencer marketplaces provide a secure environment to recruit, manage and pay influencers from one platform. However, these platforms charge extra fees for these features whereas manually finding influencers is free. Both methods have pros and cons, and businesses can combine them for the best results!
The different types of influencers include nano, micro, and macro influencers. These influencers vary by the size of their followers. Influencers with lower followings often have higher engagement rates. However, the best influencers for your campaign depend on your objectives, target audience, and niche.
Yes, influencer marketplaces and platforms are worth it. These platforms provide all the resources and tools you need to target, find, recruit, manage, pay and track influencers. This makes it much more secure, easier and quicker to find the influencers you need. Plus, these platforms have measures in place to ensure their influencers are verified and authentic.
The best influencers to work with depend on your campaign, objectives, budget, niche, and target audience. While finding the right influencers is challenging, influencer marketplaces and platforms make this process much easier and quicker. You'll have all the tools you need at your fingertips while accessing thousands of legitimate influencers.
Kevin Payne: Top 25 Influencer Marketing Platforms and Marketplaces
Mention: Should You Invest in an Influencer Marketing Agency or Platform?
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