Health & Wellness Marketing Agency: Ultimate 12 to Scale your Brand in 2024 [Review]

Health and wellness marketing demands businesses build trust and credibility. As 80% of customers believe there is too much conflicting data on what’s healthy and what isn’t, brands in this sector need to be more convincing and build a positive and credible reputation to win succeed in this highly competitive space!

Regardless of the mistrust around health and wellness products, this industry is experiencing rapid and continual growth.

By 2026, the global digital health market is estimated to reach $220 billion, and the workplace health market reached $66 billion in 2022.

The best way to quickly build consumer trust and get in on all this health and wellness marketing action is to work with an expert health and wellness marketing agency.

There are dozens of great agencies to consider so, to make this easier for you, we have reviewed the 12 best health and wellness marketing agencies in 2024!

In this review, we cover the best health and wellness agencies, the services they offer and what makes them a great choice for your brand.

Ready to find the perfect health and wellness marketing agency?

Here we go!

A Quick Overview of the Health and Wellness Market

A recent study confirms the global health and wellness market grew to $4.4 trillion by 2020. Unfortunately, it dipped by around $500 million from 2019 because of Covid. However, by 2025, this market is estimated to reach $7 trillion.

Around 79% of customers worldwide believe health and wellness is important. More than 40% make health and wellness a top priority.

Wearable devices are an increasing trend in global health and wellness. A PWC report confirms that wearable devices will reach a market value of $27 billion in 2024. In the US alone, almost 50% of consumers have a wearable device for health and fitness purposes.

But this isn’t the only rising trend in the health and wellness market. A report by McKinsey & Company confirms more than a third of global consumers plan to increase their budgets on better nutrition, diets, subscription food services and juice cleanses over the next year. Adding to this, a separate study mentions that over 90% of Americans want to eat healthily.

These buyers spend the most money on personal care and anti-aging products. Next are products for healthy eating and dieting followed by wellness tourism and fitness and mind-body. At the very bottom of these sectors is workplace wellness and spa facilities.

However, there’s no doubt that several health and wellness sectors will skyrocket in the years to come. By 2025, the self-improvement market is expected to reach $14 billion. And although the spa sector experience a decline during the pandemic, it’s expected to boost to $167 billion by 2028.

Source: McKinsey & Company

Top Health and Wellness Marketing Agency Services

1.Brand Strategy and Storytelling

The best health and wellness marketing agencies offer brand strategy and storytelling services because your story matters. Products in your niche must connect with buyers and how they can find value in your solution. Create a brand story and identity around what your audience wants to build profitable and loyal customer relationships. You’re more likely to secure targeted leads too!

Once you’ve got your story, your agency will outline a custom strategy. Your brand strategy defines your brand design, value proposition, and mission and how you plan to convey this to target buyers.

2.Social Media Marketing

Health and wellness brands need social media marketing to attract, engage and convert customers. A strong and consistent social media presence will help you engage your customers and promote your products and brand identity. Because health and wellbeing products physically affect customers’ lives, use organic content that highlights the lifestyle you’re promoting.

Your health and wellness marketing agency will help you choose the best platforms for your social media campaign. They will also have the expertise to create content for your social media marketing strategy based on what will interest your target audience.

3.Influencer Marketing

Influencer marketing works for health and wellness marketing because customers trust personal recommendations. It would be easier to convince and engage with buyers by showing the benefits of your brand through influencers. Health and wellness marketing agencies find the best influencers for their clients and design and track campaigns, so you don’t have to.

Some health and wellness marketing agencies can go as far as handling influencer onboarding, payments and relationships.

4.Content Marketing

Like social media and influencers, content marketing is vital to connect with your audience. Health and wellness agencies must be precise and targeted to create and promote content that converts. With so many competitors in the market, your content marketing approach must be unique.

Remain consistent with your content marketing strategy. Stay ahead of and encompass trends relevant to your buyers and brand identity. Fortunately, health and wellness marketing agencies have the experience and resources to do this for you!

12 Best Health and Wellness Marketing Agencies

1.Lyfe Marketing

Lyfe Marketing helps fitness and wellbeing brands see greater growth. You can optimize your social media presence through targeted ads and customer-centric content. Brands can also use SEM and SEO to increase visibility and drive web traffic. Lyfe Marketing provides expert solutions for email marketing too. You can rely on targeted newsletters to engage and convert qualified leads.

2.JB Media Group

JB Media Group provides expert services in various sectors, including wellness and health. This agency will help you market your brand’s message and find unique strategies to put you ahead of your competitors. JB Media Group offers SEO, content creation and marketing, and social media marketing. As JB Media Group has boosted many wellness and health brands, you can trust this agency knows how to engage and convert customers in this marketing vertical.

3.Trajectory

Trajectory is all about health and wellness marketing! They’ve worked with medical organizations, consumer wellness businesses, and skin care and beauty brands. Trajectory will guide you from brand identity, strategy, and storytelling to web design and digital marketing. But this agency doesn’t stop there. You can leverage content marketing, social media marketing, reporting and analytics, PPC ads, and media buying. With such a vast range of services, Trajectory can help health and wellness businesses of all sizes.

4.JB Media Group

JB Media Group is all about helping health and wellness brands optimize visibility through expert storytelling. Like top health and wellness businesses such as Sanesco and Hylands, you can target and convert the right customers with a unique value proposition and marketing approach. JB Media Group offers services for mid-level businesses and enterprises, like SEO, content strategy and storytelling, content marketing, eCommerce marketing, and digital advertising.

5.Union

Union takes health and wellness marketing to a new level with expert services to promote your brand and products. This agency will help you define brand identity and a value proposition aligned with your goals and target audience. Union will use the best social channels and marketing strategies to leverage so you can attract, engage and convert your audience as quickly as possible. You can also rely on Union for top-tier product photography, highlighting all the best features of your products while optimizing SEO, so target buyers find your images and brand!

6. BusySeed

BusySeed is one of the best health and wellness agencies for maximum brand growth. This agency has worked with various health and wellness brands to develop custom marketing strategies structured around sound content. BusySeed has created and promoted over 10 000 pieces of content and has worked on 350 projects in various sectors. To help your business achieve its goal, BusySeed relies on storytelling through content creation. This agency will find a unique selling point and marketing approach targeted at your ideal buyers while setting you apart from your competition.

7.Operatic Agency

Thanks to two decades of experience, Operatic Agency has a holistic understanding of the health and wellness marketing space and how to convert and engage targeted customers. They will help you through brand strategy and identity, top-tier technology, customer analytics, and creative services. You can develop and refine your campaigns based on cross-platform analytics and market insights. Validating this agency’s experience, Operatic Agency is a Google Partner and won several Canadian awards for digital marketing.

8.Saatchi & Saatchi Wellness

Want to take advantage of what Saatchi & Saatchi Wellness calls “The Wellness Effect”? I bet you do! This health and wellness agency helps business reach their full potential and engage target buyers in wellbeing and health. Whether your campaign is about raising brand awareness, optimizing buyer interest, or marketing a specific campaign, this agency has experience! Saatchi & Saatchi Wellness helped Walmart increase Covid vaccinations by 40%, and this agency helped a dog health brand, NexGrad develop brand loyalty.

9.Whitehead

Whitehead is one of the ultimate health and wellness marketing agencies for fully-fledged marketing. This agency has worked on over 5000 projects and won 20 industry awards because of how they’ve impacted brands in the health and wellness sector. Whitehead strictly relies on in-depth data and analytics to help them make customer-centric marketing choices for your brand and target audience. You can also expect creative help from Whitehead to put your brand at the forefront of a highly competitive market.

10.Crafted

Crafted has helped a long list of health and wellness brands launch websites, boost brand awareness and enhance thier online reputation and customer experience. To deliver these services, Crafted uses in-depth SEO and keyword research to keep your content relevant and competitive while creating content for paid advertising campaigns. Crafted can also guide you through brand strategy and customer insights, digital transformation and website interfaces. With these services, Crafted can work for small and medium businesses and enterprises.

11.Quaintise

Although Quaintise offers a shorter list of services compared to many health and wellness marketing agencies, they nail value and quality. This agency is best for medical businesses as they offer medical and life sciences marketing. With such specific marketing niches, Quaintise understands the target audience and what works in these marketing sectors. This agency can also help boost your brand reputation and customer sentiment through PR, advertising, and social media marketing.

12.OneOut Creative

OneOut Creative is one of Australia’s best health and wellness marketing agencies. You can work with these professionals to leverage in-depth customer analytics for data-driven solutions like SEM, email marketing, and lead generation campaigns. OneOut Creative can design and develop the perfect website for your brand and use competitor analysis to find relevant strategies. And, of course, OneOut Creative doesn’t forget social media marketing!

Conclusion

Health and wellness marketing agencies are crucial to help brands in this industry maximize revenue and achieve insane growth. While this marketing space is competitive and consumers need more convincing, health and wellness agencies have the experience and expertise your marketing campaign needs. Consider any of the top health and wellness agencies to boost your health and wellness business in 2024!

References

Facts Factors: Digital Health Market By Component (Software, Hardware, and Services), By Technology (mHealth, Digital Health Systems, Tele Healthcare, and Healthcare Analytics): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026

Global Wellness Institute: Global Wellness Economy

Policy Advice: 21+ Statistics About the Health and Wellness Industry (2023)