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Food brings us all together, regardless of where we live or what language we speak.
Add social media and you have food influencers – one of the most effective channels to use to promote your products to an engaged, trusting and enthusiastic audience!
There are millions of great food influencers on Instagram and TikTok and it can be really difficult to find the best ones to work with, which is we have compiled this list of the best food influencers to work with in 2024.
To make it even easier, we have included their follower count, typical engagement rates, and the type of food-content they specialize in.
Ready to discover them?
Let’s get started!
We all love food, right? It makes us feel good, helps us relax, and brings people together.
What’s more, whether a carb-binge or a healthy diet, food preparation and consumption make up a large part of our day.
And for many of us, anything we can do to make it more enjoyable is essential. That’s why foodie influencers have grown so prominent in the last few years, sharing their tips, tricks, and final products with the world.
These influencers have massive audiences that trust them to recommend and promote the best products – so they hold a lot of sway.
So, if you want to get people interested in your food or product, one of the fastest and most reliable ways to do so is to use the power of food influencers.
If you want to learn more about understanding food influencers, check out this video by ACM SIGCHI:
Summary: Why influencers are the best channel to promote food
Food influencers have grown prominent in the last few years, sharing their tips, tricks, and final products with the world. They have massive audiences that trust them to recommend and promote only the best products – so they hold a lot of sway with their followers and are therefore a good place to promote your products.
Sarah Brunella, a Swiss photographer and baker, has 118k followers on her Instagram page.
She is a talented photographer, so she knows how to make use of beautiful settings and plate food in a way that makes it look great.
One thing that makes her different from other influencers in the same space is that her Instagram feed is about food and photography and how they can be used together to create stunning and tasty arrays.
Followers: 118k
Typical Engagement: 2.8k likes, 750 comments
Specialty: Food and Photography
Ashley Alexander is a popular Instagram influencer with over 317k followers on her platform.
She mainly promotes baking and sweet foods, sharing her recipes with her loyal fanbase on a regular basis.
Moreover, her Instagram page is chock-full of mouth-watering culinary photos of the meals she prepares, enough to make anyone crave those delicious baked goods.
Followers: 317k
Typical Engagement: 3k likes, 800 comments
Specialty: Baking and Sweet Foods
Francesca is a vegan food influencer with 123k followers on Instagram.
She is a proud vegan who shares vegan cooking recipes and photographs on Instagram.
Sharing some of her creations on her YouTube channel, she develops a broad range of cuisine creations, including salads, main courses, and desserts.
Followers: 123k
Typical Engagement: 3.5k likes, 1k comments
Specialty: Vegan Meals & Recipes
Charles Lee is a rare find, one of only a few male food influencers, with 61k followers on Instagram.
He is mostly focused on meat and meat-related dishes, sharing his recipes and final product photos on his Instagram page.
However, he has been known to occasionally make a vegan or vegetarian dish, which he happily shares with his followers.
Followers: 61k
Typical Engagement: 900 likes, 150 comments
Specialty: Meat and Meat-related Dishes
Caitlin Greene, a private chef and food stylist from Boston, has over 123k followers on Instagram.
She is categorized under “healthy food influencers” because her main focus is sharing her delicious and healthy recipes and techniques.
Further, Caitlin has written a cooking blog and book, where she shares even more of her wonderful food.
Followers: 123k
Typical Engagement: 4k likes, 900 comments
Specialty: Healthy Food
Sylwia, a talented Polish cheff, shares her simple yet exquisite dishes, ranging from breakfasts to desserts, on her Instagram feed to her 323k followers.
Sylwia also has a blog where she posts breakfast, lunch, and supper recipes. She launched the blog to share the ordinary recipes she cooks for her family with the rest of the world.
Followers: 323k
Typical Engagement: 5.6k likes, 1.7k comments
Specialty: Easy-to-Make-Food
Dorie Greenspan is a popular column writer and dessert enthusiast with 141k Instagram followers.
She has been writing for a long time and has written two books, “Everyday Dorie” and “Dorie’s Cookies.” Further, she often writes for the magazine the New York Times puts out.
On her well-known Instagram page, mostly relating to desserts, she posts recipes and pictures, both her own and those made by other people.
Followers: 141k
Typical Engagement: 1.7k likes, 575 comments
Specialty: Desserts
Anna Lindberg is a Swedish smoothy-lover with 85k Instagram followers.
What sets Anna apart is her content. She only posts about smoothies and ice cream Sundays and absolutely nothing else. This makes her Instagram feed look like a child’s dream come true.
Her blog “Me My smoothies and Life” follows exactly the same theme, adding to her list of wonderful creations.
Followers: 85k
Typical Engagement: 500 likes, 75 comments
Specialty: Smoothies and Ice Cream Sundays
Pauline is a French content creator who shares healthy and tasty recipes for French food as well as beautiful pictures of the food she makes, with 53k followers on Instagram.
She really likes avocados and puts them in almost all of her recipes, making her stand out from the crowd. Further, she is not just a great cook; she is also an excellent photographer.
Anyone who likes food and photography used together should follow her Instagram page, because it is stunning and makes you crave whatever it is that she’s made.
Followers: 53k
Typical Engagement: 2k likes, 450 comments
Specialty: Health Food & French Foods
Ashley, with over 740k Instagram followers, is a very popular baker and food influencer.
Ashley is a professional baker who often tries new combinations of ingredients in her baked goods and posts links to her recipes on Instagram.
She runs the popular food blog “BAKER by NATURE,” where she posts all of her recipes and gives clear instructions on how to make them.
She doesn’t post any recipes on Instagram. Instead, she uses it to share mouth-watering photos of food and tells her followers to check out her website for the written instructions.
Followers: 740k
Typical Engagement: 7k likes, 1.6k comments
Specialty: Baked Goods and Recipes
Summary: 10 Top Instagram food influencers
@cooker.girl, or Aurora Cavallo, is an Italian food lover and chef, making everything from main courses to pastries, who shares her cooking with her 868k TikTok followers.
When she was 14 years old, her grandparents encouraged her when she told them she wanted to start a career in the kitchen.
Since then, her grandmothers have been the most devoted fans of her comforting food.
By a wide by, the most successful piece of work that she has published on the site is titled “carbonara with a surprise finish.”
Followers: 868k
Typical Engagement: 150k likes, 1.7k comments
Specialty: Everything from Main Courses to Pastries
Andrea Capodanno, who hails from Monza, is a dedicated vegan who uses his popular TikTok profile to promote his vegan dishes with his audience of more than 341k followers.
This young man, who is 25 years old, presents his vegan dishes in a soothing and unhurried manner in his videos, which makes them not only informational but also generally comfortable to watch.
All of his recipes are not only visually appealing and delicious, but more importantly, they are simple to recreate at home.
Followers: 341k
Typical Engagement: 8k likes, 200 comments
Specialty: Vegan Food & Vegan Recipes
Gianluca Conte, or @itsqcp, gained the title “Pasta Guy” when his TikTok video of spaghetti with meatballs received over a million views.
Now, that small record seems very far away, thanks to his popular dishes like his homemade ravioli and rigatoni Alla Gricia, which have reached 20.2 million and 14.3 million views, respectively.
Gianluca records all of his cooking videos using yelled recipes with slightly Italian imprints, muscles in full display, a charming grin, and his unmistakable Italian-American background always on display.
Followers: 10.8M
Typical Engagement: 800k likes, 2k comments
Specialty: Italian Food & Recipes
With 348k followers on TikTok, Emily Daniels, better known as @wholesomehedonista, is considered to be among the most fashionable of all the food influencers on TikTok.
The other defining characteristic of this Brighton native, who is now 26 years old, is bringing together the realms of health and pleasure.
Her cuisine is rich and decadent, yet it is prepared with nutritious and natural ingredients, focusing on fresh fruits and vegetables, and it is delicious.
Followers: 348k
Typical Engagement: 1k likes,50 comments
Specialty: Healthy Food & Recipes
Emily Mariko shares her recipes with her 11.8 million followers, transforming rice and salmon into the coolest and most essential foods in the diets of tiktokers around the world.
The 30-year-old Japanese-Californian Tiktoker and YouTuber from the Bay Area is the most mesmerizing food influencer.
You can’t help but pause in front of the screen as you watch her open the fridge and pick out items, cut up leftover grilled salmon, spray soy sauce or kimchi on the dish, slice up an avocado, and finally, taste her meal. Everything is simple, clean, and understated.
Followers: 11.8M
Typical Engagement: 158k likes, 750 comments
Specialty: Japanese Food & Recipes
This young Tuscan girl who learned to love cooking from her grandmother has now grown her TikTok following, amassing 1.2M loyal followers on the platform.
Like all of her other recipes, her croccantella recipe has become a TikTok hit.
She says that her favorite recipes are “the easy ones, the ones that anyone can make, the ones for a tired mom or dad who comes home from work and needs to cook supper in a few minutes, or for students away from home who want something simple but pleasant to make.
Followers: 1.2M
Typical Engagement: 50k likes, 200 comments
Specialty: Simple and Easy-to-Make Food
Lisa Kitahara, who goes by the handle @okonomikitchen, started making simple vegan foods like smoothies, pasta dishes, and salads and posting them on her TikTok page, which now has 874K followers as.
When she got to college, she was lonely and homesick, so she turned her mom’s food and the dishes she grew up with into vegan versions and shared them on TikTok.
Lisa’s favorite experiments are vegan egg yolk, eggplant eel, and Natto dishes, a traditional Japanese meal prepared from fermented soybeans that many people are unfamiliar with or are scared to try.
Followers: 874K
Typical Engagement: 20k likes, 170 comments
Specialty: Vegan Food, Health Food, Unusual/Experimental Meals
Alessio Pellizzoni has conquered over 874K TikTok followers with his simple and delectable meals, which are ideal for an out-of-town university student.
“I cook badly, and I’m not funny, but everyone has their defects, come on,” Alessio introduces himself to his followers with these few words and a dash of cynicism.
He labels his meals creatively, such as the spaccodevasto hamburger, Gigi Hadid’s pasta, spaghetti all’assassina, and potato skin chips.
His distinguishing feature? “Shaky shaky” is a term he uses whenever he needs to beat, emulsify, or combine anything.
Followers: 874K
Typical Engagement: 22k likes, 115 comments
Specialty: Italian Food
Annalisa, also known as @littleveganwitch, has developed a 52k-strong following on TikTok, where she demonstrates how traditional regional Italian food can coexist with a vegan diet.
In addition, the tiny vegan witch with the bangs provides brief advice on how to lead a sustainable and cruelty-free lifestyle in between each dish.
Her specialties include vegan Nutella, a cream created from cannellini beans, coconut oil, and cocoa powder, as well as seadas, pici with artichokes, and vegan Seitan with Cannonau, a reimagining of the traditional Barbagia meal based on wild pig.
Followers: 874K
Typical Engagement: 2k likes, 30 comments
Specialty: Vegan Food, Cruelty-Free, Sustainable Meals
Summary: 9 TikTok food influencers
And there you have it – the top food influencers on Instagram and TikTok to work with!
Working together with a food influencer to market your food-related product is a fantastic option if you are wanting to increase sales.
They already have a significant platform, and their fans put a lot of trust in the advice they provide. Further, they will be an extremely helpful instrument in spreading the news about your goods across the world!
So, if you want to work with a food influencer, any of the ones from our list would be a great addition to your marketing campaign. Just pick the influencer that fits your brand and product the best.
To find a food influencer, you can take a look at our list of the best TikTok and Instagram food bloggers and influencers covered in this article. From there, you simply need to pick the one that best fits your brand and product! Check out the full list for the best food influencers to work with in 2024. Some influencers come up with their own recipes and post photos and directions online. Others promote local restaurants and take pictures of chef-prepared dishes that make your mouth water. And other people mix food and travel by flying all over the world to find the best meal in each country. However they go about it, they post and promote food related content to a loyal fanbase that values their endorsements. Read the full guide for list of the top food influencers to work with. In 2024, the Influencer Marketing Industry is expected to be worth $16.4 billion, and there is no doubt that influencer marketing is hugely profitable. The market grew from $1.7 billion in 2016 to $9.7 billion by 2020, and reached $13.8 billion in 2021, demonstrating consistent growth. In marketing, influencer marketing has become a hugely effective marketing channel across all industries. Check out our selection of the best food influencers to work with in 2024.
Frequently Asked Questions
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