12 Best Lead Generation Companies in 2024 [Guide & Full Review]

Lead generation is essential, and high-quality leads are the lifeblood of your revenue.

The problem is that lead generation can be complex, time-consuming, and costly.

And without working with professional lead generation companies, you risk losing time and money on strategies that don’t work!

This in-depth review of the top lead generation companies covers everything you need to know about hiring a great lead generation company, including the benefits and common pricing structures. 

Ready to maximize your leads?

Let’s jump in!

How Do Lead Generation Companies Work?

Lead generation companies create custom strategies to help businesses gain qualified leads, and then convert those leads into paying customers.

Lead generation services that aim to identify prospective leads, qualify and engage them, get them ready to engage with a sales person, and help them convert.

As such, the services offered by a lead gen company usually include a combination of:

• Sales research and development
• Inbound and outbound lead gen services
• Lead engagement and nurturing
  
• Account-based marketing
  
• Appointment setting
• CRM migration
  

Most lead generation companies use a combination of inbound and outbound lead generation tactics.

Inbound lead gen services include creative campaigns and developing content to attract prospects to your business or your website. These activities are aimed at getting members of your target audience to initiate contact with your business themselves, after being drawn in by the lead gen activity.

Outbound lead gen services include various targeted methods of contacting your prospects, such email, SMS, cold calling, direct mail, and PPC ads.

B2B and B2C lead generation differs, especially when it comes to inbound marketing. Take a look at this video to learn more:

Source: Adam Erhart

Benefits of Partnering with a Lead Generation Company

Hiring a lead generation agency offers numerous benefits, from freeing up your sales team to close deals instead of chasing leads to optimizing your sales funnel and helping you break into new markets.

Let’s look at some of the core advantages of using a lead generation company:

1.Access to Specialist Experience and Expertise in Lead Generation

Professional lead generation companies employ specialists with extensive skills and experience. They can develop and execute lead generation strategies tailored to your needs as efficiently and effectively as possible.

It is difficult to employ the same level of skills and experience in-house unless you have the resources to hire talent of that caliber.

2.A Dedicated Lead Generation Team Frees Up Your In-House Resources

A lead generation agency’s sole objective is to generate and nurture leads for your business, and they’re free to put all their energy into finding high-quality leads and encouraging them down the funnel to conversion.

This means that your internal sales team can focus on converting those leads, developing long-term customer relationships, up-selling, and all the other things that lead to higher sales revenue.  

3.Access to the Benefits of Top Lead Generation Software

Lead generation software is extremely useful – if you  know what to do with it and you have the time to use it.

Lead generation companies use high-end software, and you will benefit from their tech and their expertise without having to do it in-house.

4.Personalized Strategies to Generate High-Value Leads

The experts employed by lead generation companies know how to find and connect with your high-value leads that will have the biggest impact on your revenue.

5.Expertise in a Variety of Markets and Industries

As lead generation companies work with a variety of clients in different industries, they develop a broader set of expertise. They can help you identify untapped opportunities for your business and help you establish yourself in new markets.

Agencies with operations in different regions can also help you expand into new geographical areas with access to local knowledge.

12 Best Lead Generation Companies in 2024

1.CandorWorks

CandorWorks is a lead generation company and performance marketing agency for B2B technology brands.

Working with companies worldwide, it offers a full suite of lead generation and prospect identification services across multiple regions.

CandorWorks takes a data-informed and performance-focused approach, drawing on advanced data analysis techniques and extensive databases to identify the most promising leads for your business.

CandorWorks offers lead nurturing and various other services designed to help you make sales and develop lasting customer relationships.

2.Cience

Cience provides the ultimate B2B lead generation software and services. They’ve worked with over 2500 companies to generate qualified leads. A few of these companies include tech giants like Google and Microsoft. Cience takes a custom and strategic approach to help you expand your lead generation through multichannel outbound marketing. You can count on this company to find the best sales opportunities for your business and optimize your pipeline.

3.Callbox

Trusted to scale business from brands around the globe, Callbox provides more than the typical lead generation company. This company combines traditional and digital marketing strategies for maximum lead generation. Callbox will host an event to raise brand awareness for your brand, attract new prospects and engage with your existing customer base. You can also use this company to manage and schedule appointments and find the best sales tech stack to optimize your workflow.

4.RocketReach

Can’t find valid contact details for your leads? Want detailed information about your target decision-makers? RocketReach is the solution for you! Unlike other lead generation companies, RocketReach uses the world’s largest and most accurate database to find direct dials and emails. You can integrate third-party apps to import data, connect APIs, and use bulk searches to cover more ground. RocketReach also provides dozens of search criteria, making it easier to find the details you need.

5.Social Bloom

Social Bloom is all about helping you generate more valuable leads in your pipeline. You can work with this lead generation company to develop cold calling and email marketing campaigns. Social Bloom will help you find the best approach for your campaigns while setting SMART goals. This company can also manage and track all your customer communication strategies and send different content to audience segments for accurate targeting.

6.Unbound

Unbound has expert lead generation services that drive results for B2B brands. This lead generation company has generated almost two million leads and reached over 60 million targeted prospects. Unbound has also launched over 9500 lead generation campaigns and boasts a 98% client satisfaction rate. Working with Unbound will expose your business to a lead generation funnel tailored to your brand and proven to work. Unbound will also track and measure your analytics to ensure you targeted the best prospects.

7.Belkins

Belkins is an award-winning B2B lead generation agency. It operates in 50+ industries and simplifies the lead acquisition process for B2B firms to maximize their sales potential.

It offers a full suite of services to meet your needs at every stage of your sales journey, from demand generation to lead nurturing and appointment setting.

Belkins offers customized solutions designed to meet each client’s individual goals, and move the needle in the most meaningful way for that client.

With a sizable sales team of experienced professionals and cutting-edge tech, Belkins has served over 1000 clients, with an impressive 95% retention rate.

Belkins clinched the #1 appointment setting agency title for five consecutive years and garnered numerous accolades from Inc. Magazine, Clutch, The Stevie Awards, G2, and more.

8.Upcall

Upcall is a lead generation company built on sales professionals in the top 3% and expert lead generation technology. You can trust Upcall to curate content for email, phone, and SMS marketing. Using intuitive software Upcall tracks and monitors your lead generation analytics to refine your strategies based on customer interactions. But that’s far from it. Upcall also offers telemarketing, upselling and cross selling, event management, and follow-up and appointment scheduling. Upcall is a top solution to scale your business.

9.Overdrive Interactive

Overdrive Interactive can help your business build a unique and customer-centric buying journey. You can research, target, and monitor top-tier accounts through ABM led by seasoned experts. For brand awareness, visibility, and increased interest, Overdrive Interactive can run media buying, social media marketing, SEO, and content marketing campaigns. All these strategies are based on your customer analytics and what would attract and convert ideal prospects. If you use Salesforce’s CRM, you’re in luck because Overdrive Interactive provides expert consulting and technology solutions compatible with Salesforce.

10.Martal Group

Martal Group has over 100 US sales executives to help brands of all kinds maximize their lead generation strategies. This lead generation company conducts extensive customer data to design campaigns to attract and convert qualified prospects. Martal Group uses B2B social platforms like LinkedIn, SMS, and email to develop and deploy personalized outbound marketing and know how to nurture your leads with tailored tactics. You can trust Martal Group to boost your online reputation and increase your visibility with expert SEO.

11.Cleverly

Cleverly is a pro at LinkedIn lead generation strategies. Once your campaign has started, Cleverly will help you generate loads of quality leads and teach you how to become a sales expert on LinkedIn. You’ll benefit from personalized and data-driven content. in-depth SEO and white label lead generation to put your brand in front of brands that will convert. You can use Cleverly for customer communication, customer engagement, and A/B testing campaigns.

12.SalesAR

SalesAR is all about helping B2B brands close quality deals quickly and successfully. Using B2B technology and vast industry experience, Sales AR will develop tailored anti-spam campaigns and client outreach marketing strategies. You can rely on in-depth insights and analytics and professional data-driven advice base on what will attract targeted prospects.

Lead Generation Company Pricing Structures

Lead generation companies have various pricing structures depending on the company and project. The most common types of lead generation pricing structures are monthly retainers, monthly retainers, and performance-only and performance-only pricing.

These are the top lead generation company pricing structures:

1.Monthly Retainer

Monthly retainers are the most common among lead generation companies. In these contracts, businesses pay lead generation companies a fixed monthly fee. Your contract can last for three, six, or 12 months. Some lead generation companies may be more flexible in your contract length.

How much your monthly retainer depends on the lead generation company you choose and what services you need. 

The pros of a monthly retainer are:

• The perfect option for a long-standing project.
• You know how much you have to budget for every month.
• Straightforward contract and payment agreement.

The cons of a monthly retainer are:

• Risk of paying for services you don’t need in the long run.
• Must work with a super reputable lead generation company. 
• Requires steady monthly income to pay for services. Not ideal for small businesses.

2.Retainer + Performance Component

Some lead generation companies offer variety in their price structures. You can develop a standard retainer contract and add performance-based pricing for some aspects. 

Let’s assume your main goal is to boost your social media presence, but this welcomes other marketing strategies like PPC ads or content marketing. A lead generation company will charge a fixed retainer for the long-term goal (social media). For all the “extra” services, the company will charge you based on performance. 

Lead generation companies also offer retainer and performance-based pricing to provide flexibility for your business. 

The pros of a monthly retainer and performance-based pricing are:

• Easier to tailor services to what your business needs.
• Added confidence that lead generations will drive results through performance-based services.
• Flexibility for how you can structure your contract agreement.

The cons of a monthly retainer and performance-based pricing are:

• Complex contract terms and agreements.
• A wider range of KPIs to track and evaluate.
• Lack of surety in how much expenses to budget every month. 

3.Performance Only

You can find lead generation companies offering only performance-based services. A performance-only pricing structure means you’ll pay per lead. 

Performance-based contracts are often much shorter than retainer contracts. These contracts are all about delivering results and working for short-term objectives.

The pros of performance-only pricing are:

• Lead generation companies must drive leads to get paid.
• The perfect option for small projects or ad hoc. 
• It’s best for small businesses that can’t afford monthly retainers.

The cons of performance-only pricing are:

• Lead generation companies may focus more on quantity over quality to get paid more.
• Not all companies offer a guarantee that generated leads will convert.
• It’s difficult to find a credible and experienced performance lead generation company. 

Conclusion

Lead generation companies are valuable to help B2B and B2C businesses generate quality leads. These companies offer expert services like SEO, ABM, database management, and appointment setting to engage and convert prospects.

Some of the best lead generation companies include RocketReach, Upcall, Overdrive, and Social Bloom. Work with any of the best lead generation companies reviewed here to raise brand awareness, generate qualified leads, and secure higher revenue!

References

BrightTalk: Discover and learn with the world’s brightest professionals

WebFX: Lead Generation Statistics: 40+ Lead Gen Stats to Know

Marketing Charts: B2B and B2C Cos. Say SEO Top Digital Channel For Lead Gen