13 Best Content Strategy Agencies to Boost Your Content ROI in 2024 [Updated]

Countless brands launch a blog and social media channels and then produce and promote content without a strategic plan.

This is a common but HUGE mistake.

Producing quality and targeted content takes a lot of time. Assuming you can’t lose with this content isn’t the right way to look at content production.

So, unless you’re investing as much time in strategizing content as you are promoting it, you’re missing out on the power of strategic content creation and promotion!

There’s an enormous amount of content produced daily. We’re talking about 4.4 million blog posts published every day, and 95 million posts a day Instagram alone.

And if you want to cut through all this noise and stand out from your competition, you need a well-defined content strategy to achieve your content marketing goals.

Content can be your best-performing channel for ROI. Companies with blogs generate almost 70% more leads than companies without, and we know that quality content can generate profit years after it’s published.

The best way to go about this is to outsource your content strategy. Content strategy agencies have experts with vast experience working with brands like yours. These experts know what your audience wants and the best top growth-driven content strategy practices.

We’ve helped you by reviewing content marketing strategy agencies and showcasing the ultimate 13 content strategy agencies in 2024.

Ready?

Here we go!

The Importance of Developing Content Strategy 

Rather than creating and promoting content without a predetermined content strategy, successful content marketing relies on a sound strategy. 

But when we talk about a content strategy, we’re not only referring to content you see on blogs or web homepages. We’re also talking about content strategies for email marketing, social media marketing, and video marketing. 

A content strategy defines and maps out what content you plan to use, where you plan to promote it, and how you’ve tailored it to your audience. 

To develop a high-level content strategy, top content marketing agencies take these steps:

• Define content goals: To develop a content strategy that works, you need to define goals for your brand. Of course, ultimately you want high conversions, loads of leads, loyal customers, and insane brand awareness. But that’s not realistic all at once. Work with your agency to develop SMART goals to start your content strategy. 
• Define your audience: How successful your content strategy depends on how well you tailor your efforts to your buyer personas. You wouldn’t be able to achieve your goals (even with a frickin’ good strategy) if you’re marketing content to the wrong audience. Your agency will know how to perform high-level research to develop buyer personas. 
• Determine the best platforms to market your content: After determining your buyer personas and content goals, choose where to promote your content. Understanding your buyers will tell you this. You’ll pick platforms they’re most active on. 
• Develop a buyer’s journey: Map out your sales and marketing funnels to determine which content works best at different stages of the buyer’s journey. For example, your audience may benefit from informative content at the consideration stage of the buyer’s journey. 
• Leverage data to influence your strategy: A good content marketing agency will know what data to use for your content strategy. You’ll need data on your audience, website, marketing challenges, and current market position. 
• Repurpose your content: There are many ways to repurpose your content to save you the time and resources of creating new content. For instance, if you notice one of your videos is performing well, you may choose to write several blog articles on that topic. 

Content Strategy Benefit for Businesses

And if you’re still wondering how developing a content strategy can help your business, these statistics are sure to convince you:

• Using a content strategy makes it easier for 60% of marketers to evaluate their sales performance. HubSpot
• Content marketing generates three times more leads than other digital marketing efforts. Without a content strategy, brands can’t leverage this advantage to the fullest. First Page Strategy
• 65% of successful content marketers use a documented content strategy. First Page Strategy 

Now that you know how a content strategy works and why you need one, let’s look at how to calculate content ROI:

Source: Latasha James

How to Calculate Content ROI

Calculating content ROI is imperative to evaluate how successful your content strategy is. To calculate your ROI, start by understanding your goals for every piece of content you publish. Do you want that blog or social post to generate subscribers, sales or signups, etc.? Define your goals to accurately understand how much ROI you’ve generated from a specific piece of content.

Here’s a general formula for how you’d calculate ROI:

Now with a goal for the content’s ROI you’re calculating, you can be more specific. For example, let’s say you invested $400 in one blog article to generate subscribers.

From this blog post, you gained $2000 worth of subscribers.

So, if we refer to the formula above, you’d subtract your return ($2000) and your investment ($400) and divide it by your investment ($400).

This would give you an answer of 4, which you would multiply by 100 to get an ROI of 400%.

Because you have a goal for the ROI calculation for every piece of content you produce and promote, you can understand how each piece of content impacts your revenue and not just your entire content strategy overall.

It’s important to note that when you’re calculating the ROI of your content, you need to set specific goals and then assign a monetary value to each goal (e.g. how much a lead/signup/follower/like or comment is worth) to be able to use the formula above.

You also need to factor in all the costs, including promotion and distribution, and not just the production of your content when you assign the investment amount.

How We Selected the Top Content Strategy Agencies

When choosing the best content strategy agencies below, these are the factors we considered:

• Case studies: We’ve looked at the case studies of the agencies below. Do the same when choosing yours. An agency’s case studies determine how effective its content strategy services are. Plus, case studies also show what fields agencies have expertise in and how they can help your brand. 
• Range of content marketing services: Besides content strategy, businesses need additional services for successful content marketing. Agencies should also offer services like email marketing, social media marketing, and content auditing. 
• Depth of content strategy expertise: You can’t opt for an agency that’s going to develop a content strategy and leave it there. Your agency must have the expertise and services to see your strategy through and measure it. The content strategy agency you choose must lead your brand to success. 
• Experience: In terms of how experienced a content strategy agency is, we considered how long they’ve been around and the extent of the brands they’ve helped. Choose an agency with the experience to deliver a tailored and foolproof content strategy.
• Team Expertise: It’s vital to work with an agency with an expert team. Whether your chosen agency works with experienced freelancers or digital marketers, the team must have experience. 

13 Best Content Strategy Agencies 

1.The Content Bureau

Having been around for over two decades, The Content Bureau has racked up quite a name. Focusing on everything for B2B content marketing, this agency has solutions for content strategy development, blog writing, email marketing content, and web copy. This agency follows a four-step process to help your brand deliver audience-centric and high-level researched expert content. And, The Content Bureau has achieved impressive results for world-famous B2B brands, like eBay, PayPal, and Adobe. Whether you want an engaging, conversion-driven blog or captivating email marketing content, this agency has a solution.

2.Kuno Creative

Kuno Creative is a popular content marketing agency with experience in various sectors. Brands in technology, healthcare, B2B, B2C, and education have benefited from Kuno Creatives’ services. This content strategy agency can do more than develop and implement a conversion-focused content strategy. Kuno Creative will optimize your content for higher SEO rankings, create the best content for successful paid ads and develop web content that converts. Using their expert email and content marketing services, Kuno Creative worked with a healthcare company to achieve an email open rate of 32% and a click-through rate (CTR) of 8.6%.

3.Brafton

Brafton has a wide selection of content strategy services. Firstly, Brafton can develop the best content strategies for successful email, social media, inbound and content marketing. Secondly, this agency can also determine the best content production and promotion for videos, websites, and lead generation tactics like eBooks and whitepapers. Third, Brafton has achieved exceptional results for the brands they’ve developed content strategies for. For GMP, Brafton secured over 50 first-page rankings on Google. Additionally, this agency increased blog traffic for Phone Ninjas by 60%.

4.Dear Content

Let’s flip back to B2B content strategy agencies for a minute and talk about Dear Content. What’s great about this agency is that it focuses on core content marketing agency services and nothing else. As a result, Dear Content helps B2B brands develop tailored content strategies, write the content for these strategies and then promote it to engage and convert your audience. If you need an agency that doesn’t come with all the bells and whistles and takes a specialized and expert approach to content strategy services, Dear Content is what you need.

5.S&G Content

S&G handles all the content strategy efforts and tactics for small and mid-level companies. This creative content agency can develop pretty much any form of content from infographics and eBooks to blog articles and whitepapers. If your entire digital marketing campaign heavily relies on content production and promotion. S&G can help you. Adding to their services, S&G offers video production and marketing services and digital PR marketing strategies.

6.Camp Creative

“The Right Message to the Right Person at the Right Time”, is what Camp Creative strives for and achieves time and time again. Camp Creative offers a wide range of creative content services to help your brand deliver the perfect message to engage your audience. This agency will help you strategize and develop content for lead generation, brand awareness, and conversion rate optimization (CRO). Through expert SEO, Camp Creative will ensure targeted buyers find your content and take your desired actions.

7.New North

Looking at another B2B content strategy and marketing agency, New North provides more than the typical agency offers. B2B businesses can trust New North to define content strategies targeted at their ideal buyers and create all the content required to make their strategies work. New North will also optimize your online reputation through social media marketing and SEO. Plus, New North has a signature framework to balance short-term opportunities with a long-term strategy. With this strategy, New North strives to achieve 30 objectives for your brand within 90 days.

8.Influence & Co.

Influence & Co. is all about helping small and mid-level companies gain influence over their target buyers through tailored content. This agency will help you develop an audience-centric content strategy while offering services to audit and amplify your content. Influence & Co. also has the expertise for results-driven email marketing and social media marketing campaigns. Ascend Venture and Capital is one of the many companies that have benefited from this agency. Influence & Co. used content marketing to boost their organic traffic by 100% every month.

9.Column Five

If you want an agency that has worked with world-class companies, Column Five is what you’re looking for. Delivering expert content strategy services, Column Five will use high-level research and insights, develop target buyer personas and content roadmaps and perform keyword research for a successful content strategy. Also, this agency will plan and measure your content campaign after delivering campaign planning to ensure you maximize your reach and results.

10.Portent

Portent has the perfect range of services to handle all the content marketing efforts for mid-level companies and enterprises. This agency will develop tailored content strategies, find the best digital spaces to promote your content, and develop email and social media marketing campaigns. Portent also has what you need to license and trademark your content, deploy content retargeting strategies, run PPC ad campaigns, promote your web content and use SEO so users can find your content.

11.97th Floor

Brands of all sizes and in all industries choose 97th Floor because they offer expert content strategy and marketing services. You can depend on 97th Floor to take a three-step approach for a custom content strategy that engages and converts your audience. 97th Floor also provides valuable resources to develop and deploy effective email and social media marketing campaigns while using industry experience to define your target buyers. This content strategy agency provides creative services too, helping your brand use the right content in the right places to achieve your customized goals.

12.Eucalypt

Eucalypt tailors content strategy and marketing approaches for business owners, startups, digital marketers, enterprises, and mid-level companies. This agency offers brand consulting to kick off its process. Eucalypt will evaluate where your business is, your goals and how an accurate content strategy can make a difference. This agency can help you develop e-books, blog articles, infographics, and whitepapers. There’s nothing Eucalypt can’t help your business achieve for content strategy, creation, and promotion. And if you’re looking for an agency to deliver press releases, press outreach strategies, and digital PR, you can’t go wrong with Eucalypt.

13.Fractl

Fractl can help your brand through specialized content marketing and development services. Helping small, mid-level, and large businesses reach their conversion goals, Fractl will develop a tailored content strategy and source the best media spaces to promote your content. What makes Fractl more competitive is the specialized technical SEO services available. Not only will this agency optimize your content for SEO, but your website, backlinks, and keywords too. And Fractl will also achieve sustainable and organic growth strategies to convert your target audience.

Conclusion

Content strategy is crucial for successful and conversion-driven content marketing efforts. Having a well-thought-out plan allows brands to determine the best content, how they should use this content, and the best places to promote content. Content strategy also allows businesses to define their target audience and evaluate how well their content marketing tactics engage these buyers. But there are various components of content strategy. That’s why you need to hire the best content strategy agency to help you.

By partnering up with a content strategy agency, you can rely on high-level research, SEO techniques, buyer persona development, and content audit to measure your progress. When choosing the best content strategy agencies, consider factors like the agency’s case studies, experience, team, range of content marketing services, and depth of content strategy expertise. Luckily, we’ve made this easier for out and outlined the top content strategy agencies above. So, you can pick one and get your content strategy off the ground ASAP. 

 References 

Envisage Digital: How Many Blog Posts Are Published Per Day (2022)

Preview App: How Many Times a Day (or Week) Should You REALLY Post on Instagram?

Demand Metric: Content Marketing Infographic

HubSpot: Not Another State of Marketing Report 2024

First Page Strategy: Great, You Have Leads. Now What?

First Page Strategy: 11 Content Strategy Stats That Prove You Need to Use Content Marketing