12 Best App Marketing Agencies in 2024 [US & EU Review]

Mobile app development is thriving. Thousands of new apps launch every day and the competition is fierce! In such a crowded and competitive space, you can’t rely on organic growth anymore.

No matter how awesome your app is, effective marketing is the only way to cut through the noise and get in front of the right people, with the right message, so they can choose your app!

That said, app marketing is complex and needs to be done right to be effective.

If you don’t have the skills or resources to do it yourself, or you just don’t know where to begin and don’t have time to figure it out, working with an experienced app marketing agency is the best way to go.

Investing in the services of an agency will get you the most value out of your marketing budget, especially if it is a small one and you can’t afford too much trial and error!

A good agency can do it all for you, or they can get it set up and show you how to take it from there.

So, what is mobile app marketing? What does it involve? Do you really need an agency? And what services does an app marketing agency provide?

More importantly, which agencies are worth the investment and how do you choose the right one?

With thousands of app marketing agencies to choose from, it can be challenging to find the right one for your business.

In this article, we’ll go over the best mobile app marketing companies that we’ve reviewed and curated just for you.

We also cover what app marketing is, why it’s so important and the main services a good mobile app agency will offer. 

So if you’re ready to find the best app marketing agency to solve all of your marketing needs, just keep reading!

App Marketing Services

A mobile marketing agency typically provides a range of services to help promote and increase the visibility of an app. These mobile app marketing services include:

App Marketing Strategy

The agency will conduct research on the target audience, competitors, and overall market to gain a better understanding of the app’s potential and how to reach the audience. This includes research on consumer demographics, behavior patterns, and preferences.

It also includes an analysis of the app’s competitors, their strategies, and their strengths and weaknesses. This information is used to develop a marketing strategy that is tailored to the app’s target audience and goals.

The mobile app space is crowded and highly competitive. So, it’s important to have a deep understanding of what your projected user base wants in an app and to know how other apps competing for the same users are marketing their apps.

Advertising

The agency will create and manage advertising campaigns for the app, including social media advertising, search engine advertising, and display advertising.

This includes identifying the best platforms and channels to advertise on, developing creative and effective ad campaigns, and managing and monitoring the campaigns to ensure they are reaching the target audience and achieving the desired results.

Mobile ad networks and CPI advertising are two of the most common methods that agencies use to market an app:

Cost Per Install (CPI) advertising is a common method, where you pay your app marketing agency a fixed amount for every completed install generated by their marketing. This method is performance-based, so they are incentivized to achieve real results (downloads), and you only pay for the outcome and not the effort. 

Mobile ad networks are platforms specifically for connecting app developers with publishers so they can broaden their reach. Mobile ad networks provide different targeting options, including behavioral targeting, to help you choose the right publishers, and the right target audiences.

App Store Optimization (ASO)

The agency will optimize the app’s listing on the app store to increase visibility and downloads. This includes optimizing the app’s title, description, keywords, screenshots, and reviews to make the app more discoverable in the app store. This can lead to more visibility, downloads, and, ultimately, success for the app.

Influencer Marketing

The agency will identify and work with influencers in the app’s niche to promote the app to their followers. This includes identifying influencers with a significant following in the app’s niche and working with them to create sponsored content or product reviews. This can help build credibility and trust for the app among the target audience.

Email Marketing and Push Notifications

The agency will design and implement push notifications and email marketing campaigns to promote the app and engage with users.

This includes creating push notifications and email templates that are visually appealing and align with the app’s branding, segmenting the email and push notification lists based on user behavior and preferences, and creating personalized campaigns to drive engagement and retention.

These campaigns will be aimed at keeping users informed about new features, updates, and promotions within the app. The goal is to increase user engagement and retention by keeping users informed and invested in the app, without annoying or overwhelming them.

It’s incredibly important to get your push notifications right.

If you send them at the wrong times or send too many of them, too frequently, you will experience a spike in your churn rate and lose valuable users. 

That said, done right, push notifications can make all the difference to your retention and revenue. 

Deep Linking

Deep linking allows you to link directly to specific pages or sections of your app, rather than just to the homepage. This means users clicking on promotional content can be directed straight to the features they’re most interested in, without having to navigate from the homepage to get there.

Using deep linking allows you to be more precise when it comes to targeting your marketing content, and it is also very useful for re-targeting campaigns to re-engage current users or inactive users. 

12 Best App Marketing Agencies

1.Moburst

Moburst is a mobile-first full-service digital marketing agency specializing in app marketing, with over 140 million app installs for their clients and counting!  

Its app marketing services include everything from app marketing strategy to app design and development, app store optimization, app store asset creation, and full campaign management.

As a full-service agency, Moburst also offers digital marketing strategy, mobile marketing, media buying, social media management, influencer marketing, SEO, creative content production, and more.

Moburst is a performance-focused agency that takes a data-informed approach to achieve results and continually optimize and improve its campaigns.

2. Webiotic

Webiotic is a leading mobile marketing agency in North America, renowned for its exceptional service and results.

With a highly responsive, engaging, and mobile-adaptive website, the agency has a proven track record of success. Over the years, Webiotic has generated over 100,000 leads for its clients, completed over 1600 projects, and achieved a 96% client satisfaction rate with their web pages ranking first on Google.

The agency heavily focuses on growth marketing, providing comprehensive solutions for brand design, conversion rate optimization (CRO), and more.

3. GameChangerSF

GameChangerSF is a mobile and app marketing agency that has been in the business for 8 years and has worked with numerous businesses across various industries, such as gaming, entertainment, and more.

They offer a full range of services, including retargeting ads, A/B testing, native ads, and data science techniques. This agency is known to assist both large and small businesses in developing and executing successful mobile marketing strategies.

GameChangerSF is a partner with Google and Facebook. It has an inquiry form on their website where clients can specify their business objectives, budget, and any additional information. This company is focused on delivering results for their clients, honing their skills in the fast-moving video game industry, and now leading marketing for many leading brands as they engage with the mobile-first generation.

4. Gummicube

Gummicube is a leading company in the app store optimization industry, offering a range of services, including big data analytics for app stores, app marketing, mobile marketing, and market analysis.

They have a global client base that includes enterprise brands and startups such as Microsoft, GrubHub, Sweat, McAfee, Carvana, Avis, and Xerox.

The company is known for their DATACUBE platform, which provides businesses with real-time mobile market intelligence, consumer trends, and competitive insights to help them grow their mobile audience.

5. ComboApp

ComboApp is a full-service digital marketing solutions provider founded in 2009. The company’s experts specialize in digital strategy, product strategy, UX/UI design, web development, SEO, content marketing, PR and social media, user acquisition, and marketing analytics.

They have a wide range of clients, from startups to established enterprises, and have been named one of the best app marketing and PR agencies by Clutch.

The company’s goal is to provide a comprehensive digital marketing strategy that helps businesses grow by engaging their target market and producing tangible growth results. They prioritize delivering customized digital solutions that align with the business goals.

6. SEM Nexus

SEM Nexus is a mobile marketing agency that specializes in helping mobile startup apps launch and grow.

Despite only being established a decade ago, they have already established a reputation for their affordable pricing and agile process. This allows them to allocate more of the client’s budget toward growth. They are also known for being adaptable to the market and staying at the forefront of the mobile app scene.

SEM Nexus focuses on influencer marketing, ASO, and app development, but has proven through case studies that their small range of skills is sufficient to cover the essentials for app development and marketing.

In addition, the app marketing agency has developed several impressive apps, such as Scan & Translate and WinQuik.

7. Appular

Appular is a mobile and app marketing agency that provides PR, ASO, and user acquisition services. They have a track record of working with clients from diverse industries to create responsive and attractive mobile apps and develop successful mobile marketing strategies.

What’s more, the agency offers a wide range of expertise, including social media viral strategy and PR management. With over 150 projects completed and over 500 million mobile app downloads achieved, Appular has a proven track record of success.

8. Favoured

Favored is a performance marketing agency that helps businesses get more customers and boost profits. They specialize in results-driven marketing and are known for their proactive communication, strategic approach, and creative approach.

The agency is led by industry experts, including a former Apple marketing lead, who support businesses through full-funnel marketing, from attracting new customers to retaining them long-term.

Moreover, with a focus on influencer marketing, they have complete video production in-house, including TikTok content creators. They can develop creative strategies to maximize the performance of campaigns, from advertising to email to website optimization.

9. App Radar Agency

App Radar is a leading app marketing agency that accelerates international mobile app and game growth for apps worldwide. The company supports a wide range of clients, including startups, small app businesses, app publishers, and app cooperators, with tailored app marketing solutions customized to each company’s specific needs, regardless of size or industry niche.

One of the key USPs of App Radar is its price/value proposition. The company delivers high-quality services at an affordable price, intending to have the best price/value offer on the market.

Additionally, customer satisfaction is a top priority at App Radar, as evidenced by the company’s high retention rate, with over 90% of clients staying with the agency over time.

App Radar also boasts an international reach, with a team of experts who speak 12+ native languages in-house and additional languages covered through freelancers and partners. This makes the agency a perfect partner for international and global projects and localizations.

10. Apptuitive

Apptuitive’s procedures assist in developing businesses ranging from start-ups to well-known international corporations, assisting brands in carrying out effective mobile marketing campaigns.

Some of their services include success management, graphic design, organic growth lead generation, advertising lead generation, and premium app store optimization.

Apptuitive maximizes organic growth and employs data-driven strategies to ensure top businesses’ app store success. They immerse themselves in your industry before even beginning to work on any project.

11. ConsultMyApp (CMA)

ConsultMyApp is a world-leading mobile marketing agency that helps clients optimize their mobile apps for maximum performance.

They use a data-driven approach and deep expertise to deliver compelling mobile marketing strategies for globally recognized brands and influential start-ups.

Moreover, the agency is known for its focus on results, specialized mobile talent, and unique consultancy and delivery approach. They offer a wide range of mobile marketing services that cover every aspect of the customer lifecycle.

12. ShyftUp

ShyftUp is a mobile user acquisition agency based in San Francisco that specializes in profitable user growth.

They use an ROI-driven strategy to increase your app’s user base and number of downloads through sponsored user acquisition and app store optimization.

To date, they have provided over 450 million new installs for various mobile apps, and they design and implement advertising campaigns tailored to your company’s goals.

Moreover, they convert your marketing spending into actual customers and profits by utilizing sponsored user acquisition.

What Is Mobile App Marketing?

App marketing is the process of marketing a mobile app using a variety of digital tactics to create awareness, drive downloads, and purchases and increase app user engagement and retention.

App marketing is a crucial aspect of the mobile app development process to ensure the app reaches its intended audience and achieves its goals.

Mobile apps are prolific, and the space is highly competitive. No matter how awesome your app is, you need a good app marketing strategy to get it in front of the right users and then get them to download it.  

But what does that entail?

Firstly, you need a good app marketing strategy. This will involve market research, competitor analysis, and planning the best ways to reach your target users, and then engage and retain them.

A good mobile app marketing strategy will provide the road map for your marketing, through all the different stages, from pre-launch to ongoing marketing post-launch.

Broadly, mobile app marketing can be broken down into the following stages:

AARRR: The Stages of Mobile App Marketing

Let’s take a look at the mobile app marketing process, broken down into the  AARRR (Awareness, Acquisition, Referral, Revenue, Retention) framework:

Awareness Stage and Pre-Launch Marketing 

The awareness stage is the initial phase of a marketing campaign, where the focus is on building brand recognition and creating a presence for the product or service. Developing a clear brand purpose and message and utilizing various marketing channels to reach potential customers, your awareness stage is the start of your mobile app marketing strategy.

Pre-launch marketing plays is an important role in generating awareness, garnering interest from potential users, and generating some hype and buzz around the app before it is even available. Done right, pre-launch marketing will set you up for success from the moment you launch, with a strong brand presence, anticipation for your app, and some eager leads waiting for you to launch.

Acquisition Stage

The acquisition stage begins once the product or service is launched, with the goal of acquiring new users and generating installs. Strategies for acquisition are ongoing and may include App Store Optimization and implementing more targeted marketing tactics that drive downloads/purchases, rather than awareness. 

Referral Stage

Referral marketing is a strategy where current users of the app are incentivized to refer their friends and family to download and use the app. The objective is to make it as easy (and attractive) as possible for users to share the app. Ideally, the app goes viral and you have a huge surge of downloads!

You can incentivize sharing the app with referral codes, rewards, discounts, or other promotions within the app. The goal of referral marketing and in-app marketing is to acquire new users through word-of-mouth promotion from satisfied current users.

Revenue Stage

Revenue marketing, also known as in-app marketing, focuses on driving revenue growth through in-app purchases, subscriptions, and in-app advertising. 

The goal of revenue marketing is to maximize the revenue generated from each user and increase the amount of revenue generated from the app, without losing users in the process.

Retention Stage

In the retention stage, the focus shifts to engaging and retaining acquired users. The key metrics to measure the effectiveness of retention efforts are “stickiness,” which refers to how frequently and for how long users engage with the app, and “churn rate,” which is the rate at which users stop using the app. The focus of this stage is to increase stickiness and reduce churn.

This can involve ensuring a positive user experience, ongoing communication, and utilizing push notifications to keep users informed and engaged. 

It’s important to note that retention is an ongoing process, requiring continuous effort to maintain a loyal customer base and keep the app sticky.

Through all phases, effective app marketing requires a well-crafted plan, a deep understanding of the target audience, and a combination of different tactics and channels.

These include utilizing social media, App Store Optimization (ASO), paid advertising, email marketing and push notifications, influencer marketing, and other methods to increase visibility, drive downloads, and ultimately improve the app’s user retention and revenue generation.

App marketers must constantly monitor and adjust the marketing strategy to ensure it’s aligned with the audience’s needs and preferences and the app’s goals.

If you’d like to learn how to market your own mobile app, check out this video by Arsh Singh.

The Importance of Mobile App Marketing

As the number of apps available in app stores continues to grow, the importance of mobile app marketing becomes increasingly clear.

With the convenience of mobile devices, it’s easier than ever for users to download and use apps. Mobile is fast becoming the primary way in which people access the internet, and of course, they use apps to do just about everything they need to do online.

Projections show that by 2027, over 7.7 billion people will have a smartphone subscription, making mobile apps a great way to reach a large audience, and offering all the perks of mobile marketing, and providing many different ways to generate revenue. For brands, having a mobile app gives customers a convenient user-friendly way to interact with the brand and use its services or buy its products.

Having a good app can be the deciding factor when it comes to a customer’s choice between competitors, as well as a huge component of your overall customer experience and satisfaction. 

In 2022, 2.5K new apps were submitted for approval to be listed on the Apple App Store, which provides apps for both mobile and desktop Apple devices. This highlights the importance of having a presence on both mobile and desktop platforms to reach the widest possible audience, and provide the most value to your users. 

With the sheer number of apps available, it’s becoming increasingly difficult for apps to organically attract a large audience. This is where mobile app marketing comes in.

A well-crafted marketing strategy can help increase an app’s visibility and drive downloads, making it essential for any app looking to succeed in the crowded app market.

Criteria for Evaluating App Marketing Agencies

Services Offered

A good app marketing agency should offer a variety of services to help promote and optimize your app. This can include app store optimization (ASO), which helps improve your app’s visibility and rankings in app stores, and social media marketing, which can help increase awareness and drive downloads.

Client Portfolio

Reviewing an agency’s past and current clients can give you an idea of their experience and expertise in the app marketing industry. Look for agencies that have worked with companies or apps similar to yours in size, industry, and goals. This will help you gauge the agency’s ability to deliver results for your specific needs.

Industry Experience

The app industry is constantly changing, so working with an agency that deeply understands the latest trends and best practices is essential. Look for an agency with experience working with a wide range of apps and platforms that stays up-to-date on the latest developments in the industry.

Case Studies and References

Case studies and references from past clients can provide valuable insight into the agency’s capabilities and the results they’ve achieved for other clients. Review these materials to see how the agency has helped other companies achieve their marketing goals, and speak to references to get firsthand accounts of their experiences working with the agency.

Cost

Cost is an important consideration when choosing an app marketing agency. Compare the costs of different agencies to get an idea of what is reasonable and ensure you understand what you are paying for. Keep in mind that the cheapest option may not always be the best and that investing more money upfront can often lead to better results in the long run.

Communication and Collaboration

Effective communication and collaboration are crucial to the success of any app marketing campaign. Make sure the agency you choose is responsive and willing to work with you to achieve your goals. A good agency should be able to provide clear and regular updates on the progress of your campaign and be open to feedback and suggestions.

Final Thoughts on Choosing the Best Mobile App Agency 

There you have it—everything there is to know about an app marketing agency!

We’ve covered what app marketing is and exactly why mobile marketing is critical to ensure your app’s success.

What’s more, we’ve covered what services the best mobile marketing companies offer, how to evaluate them to find the one that’s right for you, as well as providing you with a list of the best ones.

You should now be equipped with the knowledge and tools necessary to pick the right app marketing company—the one that will boost your mobile application to the top of any app store.

So what are you waiting for? Choose one, sit back, and just watch what happens!

References

2BaseTechnologies: 8 Reasons Why Mobile App Marketing is Important

Semrush: Mobile Marketing Statistics: 74 Statistics To Help You Create The Ultimate Mobile Marketing Strategy

Statista: Number of smartphone subscriptions worldwide from 2016 to 2022, with forecasts from 2023 to 2028

Buildfire: Definitive Guide To Mobile App Marketing: 31 Powerful Strategies                

Statista: Number of applications for the release of newly developed apps in the Apple App Store from 2017 to 2023