32 Best Social Media Agencies to Help You Navigate the Ever-Changing Social Sphere [2024 Review, by Region]

In the dynamic world of digital marketing, where platforms evolve overnight and audiences continually shift their attention, one key player remains at the heart of connecting brands with consumers: the social media agency.

But what is a social media agency, exactly? What social media marketing services do agencies offer?  And which agencies are the best?

This review delves into the intricate world of social media marketing agencies, with in-depth reviews of all the top agencies.

From full-service giants covering all platforms to niche specialists focusing on channels like TikTok or LinkedIn, we’ll explore what these agencies offer and the unique benefits they can bring to your brand.

Ready to explore how a social media agency can be a game-changer for your brand?

Let’s get into it!

What Do Social Media Agencies Do?

With 4.9 billion people active across social media platforms, bouncing between seven different social networks per month, a social media agency is critical to navigating the complex world of digital marketing.

As such, a social media agency’s primary goal is to connect a brand with its current and potential customers.

With platforms like Facebook and YouTube having 2.9 billion and 2.5 billion users, respectively, it’s essential for brands to have a strong online presence where their audiences are most active.

What Services Do Social Media Marketing Agencies Usually Provide?

• Social Media Strategy Development: Creating customized strategies aligned with business goals, and analyzing and targeting specific audience segments.
• Content Creation and Management: Producing engaging content across formats (text, images, videos), and lanning and managing a content calendar.
• Paid Social Advertising: Planning and executing targeted ad campaigns on platforms like Facebook, Instagram, and LinkedIn, and managing ad budgets and optimizing for performance.
• Community Management: Cultivating a positive online community around the brand and engaging with followers in comments and messages.
• Social Media Analytics and Reporting: Tracking performance metrics and KPIs, and providing detailed reports on campaign results.
• Social Media Audits: Assessing a brand’s current social media presence, and providing actionable recommendations for improvement.
• Social Media Training: Educating clients and internal teams on best practices in social media and how to use it effectively.
• Platform Management: Setting up and optimizing social media profiles, and monitoring and maintaining them.
• Social Listening: Monitoring brand mentions, industry trends, and competitors, and sentiment analysis and managing online reputation.
• Emerging Trends and Platform Updates: Keeping abreast of changes in social media algorithms and features.

If you want to learn how to market on social media yourself, check out this video by  Simplilearn to do just that.

Social Media Marketing: How Much Does It Cost?

When diving into the world of digital marketing with a social media agency, understanding the cost is crucial.

The cost is not one size fits all; rather, it varies and depends on a number of variables, including the agency’s expertise, the services you need, and the number of social networks you intend to use.

Average Costs and Investment

Businesses typically invest between $4,000 to $7,000 per month on social media management, covering marketing and advertising across one or more networks.

For those looking to outsource, monthly costs for social media management companies can range from $900 to $20,000.

If you prefer consultation, rates for social media consultants hover around $75 to $500 per hour.

Social Media Agency – Finding the Right Fit

The best social media agency in the USA or the best social media agency in the world might not always be the right fit for every business, especially if you’re a smaller enterprise or a solo influencer.

This is where a boutique social media agency might serve you better, offering a more personalized approach that could be more cost-effective.

If you’re an influencer or a brand looking for specialized services, a social media agency for influencers might offer tailored packages to suit your specific needs.

For small businesses, seeking out a social media marketing agency for small business might yield more targeted results and budget-friendly options.

Location Matters

Online searches for “social media agencies near me” can lead to greater collaboration for companies preferring in-person contacts. This could also allow for more localized pricing options.

Transparency in Pricing

Lastly, when considering social media marketing agency pricing, it’s essential to ask for a detailed quote. Also ensure there are no hidden fees.

Transparency from the outset will help you budget effectively and understand exactly what you’re getting for your investment.

In essence, the cost of partnering with a social media agency is variable. But knowing what you need and what you’re willing to invest in can guide you to the right agency.

Top 10 Social Media Agencies in the United States

1. Faceplant Creative

Faceplant Creative is an Austin-based agency that specializes in data-driven, direct-to-consumer brand-specific social media marketing.

They focus on paid social creative strategy and ad optimization to enhance return on investment across platforms like Meta, TikTok, Pinterest, and YouTube.

Their approach involves a dynamic strategy that evolves continually, with a deep dive into brand and audience, testing ad variations, and iterative improvement to hone winning creative strategies.

2. Umbrella

Umbrella is a full-service creative digital agency operating out of Los Angeles. It caters to ambitious brands aiming to enhance their visual content, branding, and digital marketing strategies.

With a foundation built on a wealth of experience in marketing, technology, e-commerce, social media, and fashion, Umbrella prioritizes creating substantial brand narratives that people are eager to engage with, emphasizing both strategy and aesthetics in their campaigns.

3. Firebelly Marketing

Firebelly Marketing is a dedicated social media marketing agency with accolades for creating meaningful social connections.

They concentrate exclusively on social media, covering all aspects from organic and paid content to influencer collaborations and comprehensive content creation.

Recognized as a top social media agency globally by Clutch, Firebelly stands out for its singular focus and success in enhancing brand presence on various social platforms.

4. We Are Social

We Are Social is a globally recognized socially-led creative agency with a presence across 19 offices worldwide, including New York City and Los Angeles.

Following their 2023 merger with The Narrative Group, they have fortified their position as a cultural powerhouse in the social media realm.

Specializing in reaching hyper-fragmented subcultures, We Are Social leverages earned-led brand experiences to create buzz and drive results, making authentic connections to spark conversations both online and offline.

5. inBeat

InBeat is a North American micro-influencer agency focusing on creating high-impact user-generated content (UGC) for brands.

They have demonstrated expertise in driving significant views to new collections for fashion brands, slashing CPAs, and generating creative assets through a network of over 16,000 micro-influencers.

Their approach encompasses a full suite of influencer marketing services, including discovery, negotiation, and strategic campaign execution tailored to the needs of each client.

6. Sociallyin

Sociallyin stands out as a social media-focused agency that deeply integrates social strategies into its clients’ business models.

Based in Atlanta and founded in 2011, the agency is reputed for its collaborative approach, allowing clients to actively participate in the crafting of solutions that drive engagement, leads, and revenue growth.

7. Acceleration Partners

Acceleration Partners is a leading marketing agency recognized for changing the approach to brand marketing.

They focus on creating transparent and authentic relationships that lead to real consumer connections, measured in outcomes rather than outputs.

Positioned as the leader in partnership marketing, they provide sustainable and scalable programs, helping brands diversify their marketing portfolios and shift towards outcome-based tactics in partnership marketing.

8. Influicity

Influicity is renowned for driving tangible business outcomes through modern marketing strategies.

They blend creativity, technology, and data to ignite asymmetric demand for their clients, making them an excellent choice for brands seeking to amplify their presence in the social media sphere​​.

Their approach is highly praised for the ability to adapt high-level strategies across diverse channels, including the launch of platforms such as TikTok, which showcases their adeptness in social media marketing​​.

9. Directive

Directive Consulting positions itself as a leading digital marketing company with a distinctive approach to client-agency partnerships.

Their team of search marketing professionals ensures regular communication and implements strategies to deliver tangible results.

What’s more, they focus on eliminating frustrations that can come with unproductive agency relationships​​.

Directive’s understanding of enhancing online presence across platforms like Google, Bing, and social media, combined with a niche focus on the tech industry and data-backed marketing strategies, positions them as an ideal partner for tech companies aiming for social and branding growth​​.

10. Ignite Visibility

Ignite Visibility, established in 2013, is recognized as a premier full-service digital marketing agency based in San Diego, CA, delivering effective digital marketing solutions with a focus on a high-touch customer experience and results.

This dedication has earned them a place as one of the most awarded agencies in the industry and a spot on the Inc. 5000 list for six consecutive years.

They specialize in multichannel digital strategy, SEO, paid media, social media, creative, email, PR, and CRO, utilizing proprietary forecasting systems to ensure businesses meet their goals​​.

Top 7 Social Media Agencies in Canada

1. Ignite Digital

Ignite Digital, founded in 2008, has transformed from a modest beginning to a prominent digital marketing agency with comprehensive services.

With a dedicated team for each service they offer, including SEO, paid ads, website design, and social media management, they provide a strategic advantage to brands looking to enhance their online presence.

The agency emphasizes putting clients’ brands in front of their customers with effective digital strategies and a promise of significant growth and new revenue streams​​​​.

2. Social Media 55

Social Media 55 is an agency that prides itself on precise and eloquent digital marketing and social media management strategies​​.

They specialize in creating targeted campaigns across various social media platforms to help brands achieve substantial growth, awareness, and strategic goals, solidifying their reputation as a go-to agency for businesses seeking to enhance their online presence​​.

3. RNO1

RNO1 is an agency that champions game-changing brands in tech, AI, and commerce through agile design and digital experience.

With unique subscription models like Retrn for Blockchain and DeFi and Ryde for modern commerce brands, they’ve positioned themselves as a partner for future-first companies.

Their work with clients like Shift Markets and Cloud Apartments showcases their ability to deliver growth across various digital platforms and experiences​​.

4. Digital Ink

Digital Ink crafts compelling business narratives that speak volumes, creating stories that resonate and leave a lasting impression​​.

Originating from their success with BOSS magazine, they wield storytelling to drive business success, making them a potent ally for social media marketing.

5. The Emms

The Emms, a marketing agency based in Toronto and Guelph, Ontario, Canada, specializes in aiding startups and small to medium-sized enterprises to achieve their business objectives.

The agency offers a broad range of services including branding, website development, and comprehensive marketing campaigns.

With a strategic focus on creating purposeful communications and fostering long-term client relationships, The Emms provides tailored marketing solutions that are both innovative and results-oriented, catering to a diverse international clientele across multiple industries.

6. MARKÉTIKA

MARKÉTIKA operates as a millennial-run, process-driven digital marketing agency that caters to the needs of forward-thinking brands across North America.

Their approach is deeply rooted in digital-first strategies, offering a range of services.

Focusing on everything from marketing consultation and “scrollytelling” to comprehensive online advertising campaigns across multiple platforms like Facebook, Google, and YouTube.

7.AdTribe

AdTribe is a performance marketing agency that has been making waves since its inception in 2019.

With a particular focus on social media marketing, AdTribe has demonstrated an impressive ability to generate substantial revenue for its clients through adept management of advertising campaigns across various platforms.

They stand out for their adaptability, having expanded their advertising services to include Google, Pinterest, TikTok, and Snapchat, especially in the face of the challenges presented by the iOS 14 update.

AdTribe’s commitment to their clients’ growth showcases their resilience and dedication to client satisfaction, aiming to serve over 100 ongoing clients with excellence in advertising services​​.

Top 5 Social Media Agencies in Australia

1. Megaphone Marketing

Megaphone Marketing emerges as a leader in the digital marketing realm, boasting a decade-long journey of growing businesses through innovative strategies and a proactive approach.

Their dedication to transparency and efficiency positions them as a reliable partner for social media marketing.

By continually adapting and leading trends, the agency has cultivated a reputation for delivering measurable growth and exceptional customer service.

This is reflected in their strong client testimonials and a portfolio of successful campaigns.

Their passion for the work and collaborative spirit further ensure that every project receives the tailored attention it deserves.

2. SAVV Digital

SAVV Digital started its journey in 2016 as a forward-thinking digital agency, initially with a focus on PPC before evolving into a full spectrum digital capabilities agency.

They distinguish themselves by partnering exclusively with businesses that provide superior products and services, impacting society positively.

By handling both marketing and technology aspects, SAVV Digital allows clients to concentrate on developing their products and services.

They are committed to building world-class customer experiences, driving brand awareness, online traffic, and sales to meet business goals​​​​.

3. Swish Creative Studio

Swish Creative Studio, based in Australia, is dedicated to creating, building, and maintaining brands through innovative design and strategic execution.

Led by Sammy, the owner with 12 years of industry experience, Swish Studio is renowned for its high-quality design, digital services, and exceptional customer service.

With a boutique team that is continuously innovating, they offer a comprehensive array of services, including social media marketing, web development, advertising, photography, and videography, to bring client visions to life and assist in business growth.

4.  Mavlers

Mavlers is a full-service digital marketing agency that began with a modest team and has impressively grown to include over 1000 professionals globally.

With a client-centered approach that revolves around executing disruptive marketing strategies and leveraging cutting-edge technology, Mavlers has delivered over 90,000 projects.

They emphasize a strategy execution expertise that is tailored to scale up marketing efforts and bring strategies to life, thus ensuring significant growth for businesses​​​​.

5. Heard Agency

Heard Agency, based in Sydney, Australia, is a full-service boutique agency known for its strategic and agile approach to marketing and advertising.

With eight years in the industry, Heard Agency specializes in creating distinctive brands that stand out in the market, unearthing insights, and achieving award-winning results.

Their services encompass everything from strategy, design, media, video production, to 3D virtual tours, all executed in-house.

The agency prides itself on being responsive and fast-acting, ensuring that clients’ businesses maximize revenue opportunities and smash sales targets​​​​.

Top 10 Social Media Agencies in Europe

1. The Social Shepherd

The Social Shepherd has differentiated itself in the digital marketing space through a focus on tangible results, namely return on investment (ROI), and has established a culture of transparency and honesty in its operations.

The agency, which Zoe and Jack founded, takes pride in its no-nonsense, results-driven approach and has a team of over 50 committed social, creative, and performance marketers behind it.

Their philosophy is to treat client businesses as their own, ensuring that the rapid pace of social media trends never leaves their clients behind.

The agency is known for its tight-knit team that eschews hierarchical barriers, fostering a collaborative environment where teamwork is key to delivering exceptional work.

Their proactive nature means they not only respond to industry changes but anticipate them, providing clients with cutting-edge social media strategies that are effective and innovative.

2. Flatline Agency

Flatline Agency, established in Amsterdam, operates as a global disruptior in custom development and design experiences.

Their work ethic is anchored in delivering high-quality results rapidly while employing the latest and best techniques in marketing and growth alike.

As an end-to-end production and marketing partner, they pride themselves on beginning where others stop, offering scalable and future-proof digital products.

With their roots in Amsterdam’s vibrant De Pijp area, Flatline Agency has established itself as a creative hub, expanding its influence to New York and Bali, showcasing a commitment to work-life balance and global reach​​​​​​.

3. LOOP

LOOP stands out as a cutting-edge lead agency with a digital-first ethos, exploring the intersections of design, technology, and digital brand building for top-tier brands.

With a team of 400 digital experts, they employ data-driven marketing strategies to help their bold clients establish a unique presence in the digital age.

Over recent years, their outstanding team has executed remarkable and innovative projects for internationally recognized high-profile brands like Puma, Audi, Breitling, Red Bull, and numerous others.

4. Social Chain

Social Chain is a global social media agency with a mission to forge stronger connections between people and brands.

Their approach is person-centric; they begin by listening to understand people, then help brands connect in meaningful ways.

The agency measures and learns from interactions to build relationships and deliver impact.

With a presence in several major cities across Europe and the U.S., Social Chain is known for its innovative content that resonates with the millennial demographic​​.

5. The Ventury

The Ventury, an innovation agency that champions entrepreneurship, partners with corporate innovators, entrepreneurs, and scale-ups to supercharge their innovation processes and catalyze growth.

They are dedicated to creating innovative solutions for products, teams, and businesses. Using a mix of growth, social media, and digital strategy, this agency is equipped to help at any step of business growth.

Leveraging entrepreneurship to drive progress. Their approach has led to successful collaborations with clients in various industries, from transportation to food and beverage, as well as software and services​​.

6. Bacon & Bold

Bacon & Bold is a dynamic digital marketing agency, founded in 2016, with a special focus on developing and utilizing scalable marketing tools.

Their expertise lies in addressing B2B target groups effectively outside professional networks, making them a strong partner for brand building and employer branding.

Their approach to marketing is not only innovative but also deeply integrated with the latest trends in social media marketing.

Bacon & Bold is particularly adept at tailoring its strategies to meet the unique needs of each client, ensuring that their marketing efforts are not just visible, but impactful. This tailored approach makes

7. Press’n’Relations

Press’n’Relations is a distinguished PR agency with a robust presence in key European cities. They excel in B2B-PR and media relations, particularly for complex products and services.

Their unique approach combines classical public relations methods with modern corporate communication tools, including social media relations and B2B events.

This integration of traditional and contemporary strategies positions them as an ideal choice for social media marketing.

8. SlopeLift

SlopeLift is an innovative company specializing in marketing and advertising solutions, with a strong emphasis on digital strategies.

Their expertise spans a range of services including programmatic and social media advertising, re-marketing, search engine optimization (SEO), digital campaigns, and banner productions.

SlopeLift’s proficiency in these areas makes them a valuable partner for businesses looking to enhance their online presence and drive effective digital marketing strategies.

9. Goat

Goat is a pioneering social media marketing agency founded in 2015 by Arron Shepherd, Harry Hugo, and Nick Cooke.

They initially recognized the potential of influencers as a new media channel, leveraging this insight to grow a social media network to 2.5 million users in just three years.

Today, Goat has evolved into a full-service social media marketing agency with expertise spanning influencer marketing, social media strategy, paid social, content production, and management across major platforms like Instagram, YouTube, TikTok, Twitch, Facebook, and Pinterest.

Their innovative and results-driven approach has led them to work with and retain some of the world’s most exciting brands, delivering award-winning social and influencer campaigns in over 70 countries.

10. FullSeo

FullSeo is a top-rated social media and SEO agency based in Spain, renowned for its innovative approach to helping clients attract customers without actively searching for them.

Established in 2020, FullSeo excels in various digital marketing disciplines, particularly in SEO and social media marketing.

Their specialized strategies are designed to enhance online visibility and customer engagement, making them a go-to agency for businesses looking to strengthen their online presence and achieve higher search engine rankings.

Conclusion

In the ever-evolving digital marketing world, social media agencies are indispensable for brands aiming to strengthen their online presence and engage effectively with audiences.

These agencies adapt strategies to align with the shifting digital landscape, ensuring that a brand’s online activities resonate with current and potential customers.

In conclusion, choosing the right social media agency is a strategic decision that can significantly influence a brand’s online success.

Agencies range from full-service firms offering extensive strategies across various platforms to niche companies focusing on specific social media channels or personalized services for smaller businesses and influencers.

A brand’s specific needs and budget considerations should guide the selection process, ensuring a partnership that not only aligns with the brand’s objectives but also amplifies its digital marketing efforts.

References

Forbes: Top Social Media Statistics And Trends Of 2024

HubSpot: HubSpot’s 2023 Social Media Marketing Report [Data from 1000+ Global Marketers]

HootSuite: 160+ Social Media Statistics Marketers Need in 2024

SproutSocial: 50+ Important Social Media Marketing Statistics for 2024

WebFX: How Much Does Social Media Management Cost in 2024?