AI Marketing Tools: 21 Best To Use for High Revenue in 2024 [Full Review]

AI marketing tools can help your business save time and money and automate tedious tasks!

These tools have in-depth and accurate analytics to personalize your strategies and understand your audience like never before.

Using AI-powered marketing tools you can increase the chances of data-driven, customer-centric digital marketing strategies that drive conversions.

Over 70% of successful marketers claim they have a defined AI marketing strategy, and the value of AI in marketing increased by over 5 billion between 2021 and 2022 alone.

The use of AI marketing tools is booming – because it works!

There are now dozens of AI tools available for every aspect of your marketing and we’ve scoured the web to find and review the very best AI marketing tools for improved personalization, email marketing, content and copywriting, predictive analytics, and dynamic pricing, so you don’t have to.

Ready to leverage the best AI tools in 2024?

Let’s go!

What is an AI Marketing Tool?

AI marketing tools are software platforms powered by AI and machine learning. Marketers and businesses use AI marketing tools to automate tasks and extract in-depth (and often real-time) customer analytics. AI marketing tools will evaluate various aspects of buyer analytics like customer behaviors, interaction, product page impressions, etc. to create suggestions and strategies tailored to your audience.

Businesses can find various AI marketing tools for different marketing strategies. For example, there are specialized AI marketing tools for content marketing, dynamic product pricing, email marketing, and predictive analytics. We’ll review a few examples of these AI marketing tools and why your business needs them.

Summary: What is an AI Marketing Tool?

AI marketing tools are software solutions powered by AI to automate marketing tasks. AI marketing tools help business save time and leverage accurate insights for improved customer and brand experience.

Source: Neil Patel

Why Use AI-Powered Marketing Tools?

Reduce Human Errors

There are so many aspects to digital marketing campaigns, like content writing, content scheduling, and data management, leaving an opportunity for human error. Compared to AI marketing tools, marketing professionals can’t minimize or eliminate errors. Consider new employees that join your business/ What are the chances they won’t make any mistakes? And even those that have been around for years are likely to make errors every so often.

Fortunately, AI marketing tools exist to minimize human errors in digital marketing campaigns. With machine learning algorithms and AI, these tools evaluate critical data points to develop customer-centric content and marketing strategies. Although not all AI marketing tools have advanced and accurate features, choose high-quality software that other businesses and professionals trust.

Improved Personalization

Personalization is a core component of successful marketing. Over 70% of buyers only engage with brands that have personalized messages. And 63% of customers regard personalization as a standard service delivery from brands. Personalized marketing tactics matter to buyers. But for brands, gaining and leveraging this data is often easier said than done.

To build tailored marketing campaigns, you need loads of accurate data about your audience. This data goes beyond basic information like location and demographics. Businesses must understand purchasing behaviors and trends, buying intent, and customer sentiment analysis to say the least.

The most successful way to approach this is through AI marketing tools. The volume of data and analytics these tools gather, clean, and visualize, makes it easier for brands to understand their audience. Your buyers will change over time, and real-time analytics from AI marketing tools will help you stay ahead of these changes.

Accurate Data and Insights

Besides how much effort gathering audience data takes, many business owners don’t know how to interpret and use this data. They also might not know what data to evaluate for specific marketing campaign goals. So, what’s the point of having loads of data if you don’t know how to make strategic brand decisions?

AI marketing tools save the day by gathering accurate data based on your campaign and making it easily digestible. You won’t have to dig through tonnes of unstructured data or use coding to interpret and use data. The AI marketing tools you choose will help you find the data you need and suggest ways to leverage this data for higher conversions.

Save Time and Expenses

Because of how much simpler AI marketing tools make marketing, your brand will save a lot of time. Think about it. Without an AI marketing tool, you’re more prone to experience setbacks from human errors, unsuccessful data-driven approaches, and low personalization. All these challenges will take time to perfect manually and won’t reach your desired results as quickly as AI marketing tools.

As your team will spend less time handling tedious tasks, you can save money in the long run. Dealing with the challenges of not using AI marketing tools (outlined above) risks your team doing overtime, costing you more.

Summary: Why Use AI-Powered Marketing Tools?

• Reduce human errors
• Improved personalization
• Accurate data and insights
• Save time and expenses

5 Top Applications of AI in Marketing

1.Content and Copywriting

Content marketers use AI content marketing tools to optimize their writing processes. These tools make it easier and quicker for marketers to create data-driven content tailored to target buyers.

Using AI marketing tools for content and copywriting allows you to:

• Generate catchy headlines
• Understand how readers are responding to content
• Analyze and compare your competitor’s content
• Avoid plagiarism
• Eliminate grammar and vocabulary mistakes
• Create SEO-optimized content
• Conduct keyword research
• Schedule content for posting
• Track content marketing performance

You can leverage these features to develop a content marketing campaign encompassing your target audience’s needs. Many AI marketing tools for copywriting and content also provide real-time insights and suggestions so marketers can optimize their work.

2.Chatbots

Chatbots have become a go-to for customer service, sales, and engagement. These live chatbots help your customer service and sales reps save time by providing buyers with AI-powered support. Many businesses use chatbots as a barrier between customers and their agents to optimize agent work processes.

Almost 70% of customer chats can be completely handled by chatbots. 68% of buyers say they love live chat because they can receive quick answers, and 55% of brands report chatbots to generate higher quality leads.

Depending on how advanced your chatbot is, you can increase customer appreciation through quick and accurate service. You can suggest self-help articles through live chat or other resources to guide your buyers.

If consumers want to speak to a human agent, ensure you don’t let them wait for too long. Many AI marketing tools allow brands to assign agents to specific chatbot queries. This feature makes the customer communication process quicker, as chats will route to the correct agents.

AI marketing tools provide analytics and tracking for live chat. These functions mean you’ll always know how your chatbots are performing and if they’re successfully helping buyers.

3.Email Marketing

We know that email marketing is a popular customer communication channel. But successful email marketing campaigns require a lot of time, work, and creativity, especially for businesses with loads of subscribers. It’s not always possible to track email marketing analytics, create captivating email subject lines, and find email addresses for leads when you’re manually doing it. Using an AI marketing tool for email can simplify and optimize this process.

With an AI marketing tool for email marketing, you can:

• Find email addresses for targeted buyers
• Create personalized email subject lines
• Use backlinks tailored to receivers
• Track robust email marketing campaign analytics
• Access real-time insights for email copy
• Automate emails based on events and trigger actions

Without email marketing AI tools, you’ll be too busy working on tedious tasks rather than focusing on improving your strategy. For instance, if you have to manually send every new client a welcome email, it won’t give you much time to brainstorm new email copy ideas.

4.Dynamic pricing

The market changes and your pricing must reflect these changes. During Covid-19, we knew how many people experienced job loss or salary cuts. Businesses had to adapt their prices to these changes if they wanted customers to purchase. This example is a small but accurate idea of how vital dynamic pricing management and optimization are for businesses.

Many AI marketing tools offer dynamic pricing. These functions allow you to understand what the market entails, how your competitors are pricing their products, and how buyers feel about your pricing structure. You can manage your pricing and repricing efforts from one dashboard and analyze various analytics to refine your approach.

You can use AI marketing tools for dynamic pricing to gain a competitive edge and keep your buyers happy. Unfortunately, manually leveraging this data will take too much time and won’t reveal insights as accurately as AI marketing tools. Most tools also provide solutions for creating pricing policies based on your location.

5.Predictive Analytics

Data is the secret to successful marketing and branding campaigns, and AI tools can provide more data than the eye can see. Predictive analytics AI marketing tools provide businesses with valuable and actionable insights. You can use these tools to analyze data from all your communication strategies and visualize this information so it’s digestible for your team.

Predictive analytics AI marketing tools support functions like data management, data storage, and data warehousing. Many software solutions allow businesses to integrate their cloud platforms, making it convenient to handle audience, market, and competitor analytics.

Your predictive analytics AI tool can create data visualizations too. Businesses can view different visualization formats based on what they want to analyze and which format is easier to understand. And because these are AI-powered tools, you can also access real-time suggestions on how to personalize your marketing and communication strategies based on customer behavior and interactions.

Summary: 5 Top Applications of AI in Marketing

1. Content and copywriting
2. Chatbots
3. Email marketing
4. Dynamic pricing
5. Predictive analytics

5 Best AI Content Marketing Tools

1.Writesonic

WriteSonic is one of the best AI marketing tools for creating relevant content. This tool allows users to create landing pages from pre-built templates, write customer-centric ad content, and leverage AI article ideas for fresh content. And the features Writesonic provides for blogging go above and beyond. This AI tool generates headline ideas, blog intros, and blog outlines, and you can write long-form content like eBooks in record time.

Key Features:

• Paraphrase tool
• Landing pages
• Google ads
• AI article ideas
• Product descriptions
• Text expander

Pricing:

• Free trial available
• Short-form plan from $15 p/m
• Long-form plan from $19 p/m

Pros: 

• Beginner-friendly interface.
• Thoruough resource guides.
• Wide variety of professional templates.

Cons:

• Free trial is limiting and short.
• Some of the AI writing features need improvement.
• Pricing can become expensive and isn’t flexible to the user.

G2 Rating: 4.8/5

Website: writesonic.com

2.Jasper.ai

Jasper.ai is a favorite AI content marketing tool amongst content writers because of its robust features. You can count on this tool to write content for ad copy, blog articles, and email newsletters. Jasper.ai also has various templates to make content writing simpler, allowing businesses to leverage successful content marketing campaigns without requiring much time. Jasper.ai also provides SEO functions for optimized content that garners traction.

Key Features:

• Ad copy
• AI blog writing
• AI content report generator
• SEO
• Email newsletter generator
• Art illustrations and thumbnails
• Pre-built templates
• AI content ideas

Pricing:

• Starter plan from $29 p/m
• Boss mode plan from $59 p/m
• Custom quote for Business plan

Pros: 

• AI content ideas are relevant and inspiring.
• In-depth content tracking and analytics.
• Super easy to use for beginners.

Cons:

• AI generated content can be of poor quality.
• Pricing is expensive for businesses that will use this tool a lot.
• Creative writing functions lack features

G2 Rating: 4.8/5

Website: jasper.ai

3.Clearscope

Clearscope is a popular AI marketing tool among marketers for SEO and content marketing. This software aims to help businesses drive more organic traffic through advanced SEO features and AI content insights.

Clearscope will generate lists of SEO keywords for your content, depending on your chosen primary keyword. You can also view your competitors’ SEO performance for your chosen main keyword, and optimize your content to achieve a higher SEO score.

Key Features:

• SEO
• Reporting
• Editor
• AI content ideas
• Headline generator
• Ad copy
• Integrations

Pricing:

• Essentials plan is $170 p/m
• Business plan from $1200 p/m
• Custom quote for Enterprise plan

Pros: 

• Intuitive and easy-to-use user interface.
• Advanced SEO features.
• In-depth SEO competitor analysis.

Cons:

• Learning curve for implementing features.
• Pricing is expensive for small businesses.

G2 Rating: 4.9/5

Website: clearscope.io

4.Grammarly

Grammarly is an essential AI marketing tool that every business needs in its tech stack. This AI software will help you perfect the tone, delivery, formality, and grammar of your content.

Grammarly allows users to set specific goals for each piece of content they edit. They will rank your content based on your goals and highlight areas that need improvement. You can also use this tool to check for plagiarism, so your content marketing strategy is authentic!

Key Features:

• Spelling and grammar checker
• Plagiarism detector
• Formality level
• Fluency
• Word choice
• Advanced AI suggestions

Pricing:

• Free plan
• Premium plan is $30 p/m
• Business plan from $15 p/m

Pros: 

• AI content ideas are relevant and inspiring.
• In-depth content tracking and analytics.
• Super easy to use for beginners.

Cons:

• AI generated content can be of poor quality.
• Pricing is expensive for businesses that will use this tool a lot.
• Creative writing functions lack features

G2 Rating: 4.6/5

Website: grammarly.com

5.Frase.io

Frase.io is an AI content marketing tool that also provides in-depth SEO functions. Using Frase.io, content writers can use various tabs to separate drafts, final content, content ideas, and so forth.

Frase.io will provide lists of targeted SEO keywords based on your primary keyword, making it super easy to optimize your content. This feature advises users when they’ve used specific keywords too much or too little. Frase.io compares your SEO ranking to competitors too and provides you with strategies to gain the competitive edge.

Key Features:

• Keyword research
• SEO
• Competitor analysis
• Keyword ranking
• AI content writing

Pricing:

• Basic plan is $44 p/m
• Team plan from $115 p/m
• Custom quote for Enterprise plan

Pros: 

• Consistent function updates.
• Smart bot that users can train through AI for content insights.
• Customized templates that can be trained through AI.

Cons:

• AI writing tool needs improvement.
• Users need too many integrations for seamless content writing.
• User interface needs improvement.

G2 Rating: 4.8/5

Website: frase.io

Summary: 5 Best AI Content Marketing Tools

1. Writesonic
2. Jasper.ai
3. Clearscope
4. Grammarly
5. Frase.io

5 Best AI Chatbot Marketing Tools

1.ActiveChat

ActiveChat is a widely popular AI chatbot for smarter customer conversations. With this solution, you can optimize customer service, marketing, and sales buyer communications for quicker conversions.

You don’t have to struggle with coding, as ActiveChat is easy to configure, and you can assign human agents to conduct live chats with customers. ActiveChat also provides many integrations with apps like WhatsApp, Facebook, and WordPress. However, many users feel ActiveChat hasn’t lived up to its promises in advertising updated features.

Key Features:

• Third-party integrations
• Reporting and analytics
• Detailed agent reports
• AI hints for improved customer chats

Pricing:

• Contact for a custom quote

Pros: 

• Intuitive WordPress plugin.
• Multichannel chabot marketing.
• Specialized bot creator for different platforms.

Cons:

• Slow software updates.
• Limited Facebook integrations.
• Users report deceptive commercial advertising.

G2 Rating: 3.9/5

Website: activechat.ai

2.ProProfs

ProProfs makes building intuitive, AI-powered chatbots easy to optimize customer interactions. You can use this tool for lead generation, customer service, and sales conversations. ProProfs has worked with many top-tier companies like Dell, Yale University, SONY, and DHL.

Another fantastic aspect of this AI chatbot is you can reach customer service 24/7 if you need help configuring or managing your chatbot. Businesses can also respond to buyers faster through canned responses, an AI function that predicts customer queries and self-help article suggestions.

Key Features:

• Canned responses
• Chatbot popups
• Individual operator greetings
• Social media integration
• Customer query prediction

Pricing:

• Free trial is available
• Essentials plan is $30 p/m
• Premium plan is $90 p/m
• Custom quote for Business plan

Pros: 

• In-depth, intuitive reports.
• Automatic chat routing.
• Easy for management to supervise chats.

Cons:

• Lack of customization options for dashboard.

G2 Rating: 4.5/5

Website: proprofschat.com

3.LivePerson

LivePerson delivers an AI-powered chatbot custom to your business. It’s easy to assign agents to chatbots, and you can manage queries as they progress through various sales and customer service stages.

LivePerson also provides solutions to have voice conversations with buyers, integrate scheduling and social media tools, and receive recommendations based on customer chat behavior. This AI chatbot can help you defuse angry customers with a customer friction detector feature.

Key Features:

• Customer intention manager
• Third-party integrations
• Customer friction detector
• Voice conversations
• Reporting analytics
• Live chat tracking

Pricing:

• Contact for custom quote

Pros: 

• Fantastic option for small businesses.
• Easy to track and manage live chats.
• Ample customization for live chat campaigns.

Cons:

• Users report poor customer service.
• Analytics and reporting needs improvement.
• Can’t prioritize chats

G2 Rating: 3.6/5

Website: liveperson.com

4.HubSpot Chatbot Builder

HubSpot Chatbot Builder is an excellent option for small businesses. While this solution may not have in-depth features like other AI marketing chatbots, startups can access what they need. HubSpot Chatbot Builder is also a go-to option if you’re looking for a marketing hub offering a little more than only chatbot functions.

You can integrate this chatbot to Facebook or your website and handle all your live buyer chats from one central place. Users can also access email and chat support for queries!

Key Features:

• Custom user chat fields
• Facebook integration
• WordPress integration
• Customer chat tracking
• Reporting analytics

Pricing:

• Starter plan from $50 p/m
• Professional plan from $890 p/m
• Custom quote for Enterprise plan

Pros: 

• Beginner-friendly interface.
• Valuable marketing services for businesses that need it.
• Flexible pricing structure.

Cons:

• Additional features may be a waste of money for brands that don’t want them.
• Limited third-party app integrations.
• No A/B testing for chatbot.

G2 Rating: 4.5/5

Website: HubSpot Chat Builder

5.Drift

Drift allows businesses to have automated buyer conversations without any limits. To respond to buyers’ queries quickly, you can create custom playbooks based on frequently asked questions and optimized answers.

Drift also offers products like Drift meetings, Drift reporting, Drift audiences, and Drift videos for specific audience targeting and increased customer interaction and engagement. These additional products allow brands to use one solution rather than a bunch of different integrated software. To boost brand loyalty, Drift provides specialized functions for VIP web visitors so you can keep them coming back!

Key Features:

• Playbooks for buyer queries
• Integrations for Zoom chats, voice calls and Drift meetings
• A/B testing
• Reporting analytics
• Personalized buyer welcome messages
• Real-time notifications

Pricing:

• Contact for custom quote

Pros: 

• Video creation tools.
• Fantastic customer support.
• Quick and easy user interface.

Cons:

• Software is a little clunky.
• Features are limiting for big businesses.
• No custom reporting metrics.

G2 Rating: 4.3/5

Website: drift.com

Summary: 5 Best AI Chatbot Marketing Tools

1. ActiveChat
2. ProProfs
3. LivePerson
4. HubSpot Chatbot Builder
5. Drift

7 Best AI Email Marketing Tools

1.ActiveCampaign

ActiveCampaign is a trusted email marketing platform offering automation AI functions. With this tool, you can make it much easier and quicker to attract and secure new customers with pre-built templates and in-depth audience targeting.

ActiveCampaign supports functions for automated AI emails to welcome new customers, share brand updates, discounts, and sales, and act on specific buyer actions. You can use split testing to find the best email newsletters for your campaign, and view your analytics in detailed reports.

Key Features:

• Scheduled emails
• Broadcast emails
• Triggered emails
• Targeted emails
• A/B testing
• Reporting analytics
• Email tracking

Pricing:

• Lite plan from $39 p/m
• Plus plan from $70 p/m
• Professional plan from $187 p/m
• Contact for custom Enterprise plan

Pros: 

• No need for coding.
• Easy drag-and-drop email content editor.
• Ample seamless integrations.

Cons:

• Users report not having to use much of the features they paid for.
• Scheduling automated emails needs improvement.
• Lack of customization options for email builder.

G2 Rating: 4.6/5

Website: activecampaign.com

2.Seventh Sense

If you use HubSpot or Marketo as your CRM, you’re in for a treat! Seventh Sense provides custom AI email marketing solutions for businesses using either platform. You can create personalized email newsletters from prebuilt templates targeted at your audience.

Brands have ample freedom when subscribers receive their emails. You can set emails to send after specific user trigger actions or according to your content posting schedule. Seventh Sense also offers personalized onboarding to asses your current email marketing campaign and make recommendations based on your subscriber interaction.

Source: SeventhSense

Key Features:

• Automated emails
• Email throttling
• Email frequency optimization
• Pre-built templates
• Reporting analytics
• A/B testing

Pricing:

For Use with HubSpot:

• Business plan is $80 p/m
• Contact for custom Enterprise plan

For Use with Marketo:

• Business plan is $450 p/m
• Contact for custom Enterprise plan

Pros: 

• Detailed subscriber analytics and reporting
• Easy to send mass emails
• Beginner-friendly software

Cons:

• Some integrated apps add extra steps to use functions
• Complicated user interface

G2 Rating: 4.8/5

Website: theseventhsense.com

3.Drift Email

Remember we spoke about Drift for marketing chatbots? Well, Drift offers automated email marketing AI functions too! Using these tools together will make your email and content marketing processes much easier.

To ensure your emails reach the right agents, Drift provides email routing. However, users mention that this function could be more accurate. Because Drift has been consistent with its feature updates, we don’t doubt this will improve in the future. You can also rely on detailed analytics and pre-built templates for accurate audience targeting and engagement.

Key Features:

• Automated email routing
• Automated email list cleaning
• Reporting analytics
• Live chat
• Integrations
• Meeting scheduler

Pricing:

• Contact for custom quote

Pros: 

• Automated email tracking optimizes workflow
• Automated buyer recommendations
• Intuitive reporting dashboard

Cons:

• Emails sometimes route to the wrong agent
• Email tags can be incorrect

G2 Rating: 4.3/5

Website: drift.com

4.GetResponse

GetResponse is a trusted solution for automated email marketing campaigns. Brands can use this software to create event-based automated emails and autoresponders to maintain customer satisfaction. These functions will optimize your workflow as you don’t have to manually welcome buyers or gain customer feedback.

Users can choose personalized templates for their automated emails and leverage A/B testing to ensure they choose the best template and content. To track and evaluate your performance GetResponse provides in-depth analytics on your automation and email marketing tactics.

Key Features:

• Customized email templates
• Email scheduling
• Subscriber segments
• A/B testing
• Auto-responders
• Event-based automation
• Landing page builder

Pricing:

• Free plan
• Email marketing plan from $19 p/m
• Marketing automation plan from $59 p/m
• E-commerce marketing plan from $119 p/m

Pros: 

• Easy to create email funnel communications
• Flexible pricing
• Ample customization functions

Cons:

• Requires a learning curve
• Limited automation
• Lack of reminders, notifications and progress bars on the reporting dashboard

G2 Rating: 4.2/5

Website: getresponse.com

5.Zeta Email

If you’re looking for an AI email marketing tool focusing on automated email functions and in-depth AI tracking, Zeta is the best choice. Although this tool isn’t a 360-degree solution for email marketing campaigns, it’s perfect for email automation.

Zeta provides real-time customer behaviors and analytics on audience interests and demographics for improved personalization. You can use Zeta’s always-on predictive analytics to optimize your subject lines, email text, and send times. With such powerful AI and automation, there’s not much you won’t know about your target audience.

Key Features:

• Real-time tracking
• Automated emails
• Subscriber analytics
• Predictive insights
• Data handling

Pricing:

• Contact for custom quote

Pros: 

• High-level AI tools
• Ample email personalization
• Beginner-friendly tool

Cons:

• Limited features for large businesses

G2 Rating: N/A

Website: Zetaglobal.com

6.SmartWriter

Here’s an AI marketing tool that deserves full stars! SmartWriter is an up-and-coming AI writing tool that offers many more valuable features than most solutions. You can effortlessly build a cold email marketing campaign using features like the email finder, LinkedIn profile finder, and backlink generator.

SmartWriter will also create a catchy first line to grab targeted buyers’ attention. Based on its users SmartWriter is a fantastic choice for B2B companies. B2B brands love this tool because it’s easy to find contact information and personalize your emails. You simply enter the URL of your ideal buyer’s website, and SmartWriter will generate relevant email copy and backlinks tailored to the receiver.

Key Features:

• LinkedIn messages AI
• Personalized AI pitches
• Automated emails
• Subscriber analytics
• Cold email AI writer

Pricing:

• Basic plan is $59 p/m
• Popular plan is $149 p/m
• Pro plan is $359 p/m

Pros: 

• Punchy and personalized first line creator
• Effortless customer email finder and tracking
• More high-level features than most AI writing assistants

Cons:

• Features force you to spend more credits, leading to more money
• Lack of API tools
• Only supports the English language

G2 Rating: 5/5

Website: smartwriter.ai

7.Encharge

Encharge has many marketing professionals and business owners talking about it. And for a good reason. This AI email marketing tool can help your brand create customer-centric emails without much manual effort.

Encharge provides a robust and easy-to-understand dashboard, housing all your analytics. You can create automated emails to send after specific buyer actions, segment your subscribers based on interest, and use AI-powered emails for lead nurturing and buyer onboarding. Plus users have many native integrations possibilities with Zapier, Stripe, Facebook Ads, and Segment.

Key Features:

• Lead nurturing.
• Automated sales tasks.
• Customer onboarding.
• Customer segment.
• Web user data importing.
• Automated targeted emails.

Pricing:

• Growth plan from $49 p/m
• Premium plan from $59 p/m

Pros: 

• Intuitive user interface
• Accurate and insightful reporting dashboard
• Affordable pricing that’s value for money

Cons:

• Limited functions for built-in reports
• Features take time to learn
• Limited integrations

G2 Rating: 4.7/5

Website: encharge.io

Summary: 7 Best AI Email Marketing Tools

1. ActiveCampaign
2. Seventh Sense
3. Drift Email
4. GetResponse
5. Zeta Email
6. SmartWriter
7. Encharge

2 Best AI Dynamic Pricing Tools

1.DynamicPricing

DynamicPricing is the ultimate tool for profit optimization by finding pricing that works for your business and buyers.

Understanding the market rates and what customers can afford takes a lot of research. But this AI dynamic pricing tool makes it ten times easier by grouping all your actionable insights into pricing recommendations and strategies. You can also count on DynamicPricing to manage your pricing structure and suggest updates based on customer behavior.

Key Features:

• Profit optimization
• Machine learning models
• Competitor analysis
• Historical sales data
• Product page impressions
• Pricing management

Pricing:

• Free trial
• Contact for custom quote

Pros: 

• Accurate machine learning models
• In-depth features for competitive pricing
• Extensive customer and market research functions

Cons:

• Not ideal for large businesses
• Lack of online reviews

G2 Rating: N/A

Website: dynamicpricing.ai

2.Sniffle

Sniffle may be costly, but this dynamic AI pricing tool has everything small and large businesses need. You can find the best pricing for your brand through Sniffle’s three components – price module, price optimization module, and price monitoring module.

With these three pillars, brands can reprice their products, create AI-powered pricing campaigns, leverage real-time AI pricing suggestions, and create product markdowns. While this may be too many bells and whistles for smaller brands, Sniffle offers a solution that can scale your business.

Key Features:

• Profit optimization
• Dynamic pricing
• Repricing
• Pricing campaigns
• Campaign monitoring
• Pricing monitoring
• Pricing policies

Pricing:

• Starter plan from €389 p/m (appox. $385 p/m)
• Basic plan from €978 p/m (approx. $967 p.m)
• Business plan from €1479 p/m (approx. $1462 p/m)
• Contact for custom Enterprise plan quote

Pros: 

• Robust features to optimize pricing
• Accurate pricing recommendations
• Beginner-friendly interface

Cons:

• Expensive for small businesses
• Takes time to learn all the features

Rating: N/A

Website: sniffie.io

Summary: 2 Best AI Dynamic Pricing Tools

1. Dynamic Pricing
2. Sniffle

2 Best AI Predictive Analytics

1.Improvado

Improvado is one of the top AI marketing tools made by marketers for marketers. You can leverage a wide range of valuable analytics through over 300 data sources. Improvado will gather data from your entire omni-channel communication strategy so you can personalize your approach to your target audience.

It does take some time to configure this tool and to learn its features, which may pose a challenge for large teams. However, Improvado has a hands-on support team ready to help!

Key Features:

• Data visualizations
• Actionable insights
• Predictive analytics
• Data warehouses
• 300+ data sources

Pricing:

• Free trial
• Contact for custom quote

Pros: 

• Flexible data transformations and manipulations
• Ample integration possibilities
• In-depth data visualizations

Cons:

• Steep learning curve
• Lack of customization and usability for data visualization tools

G2 Rating: 4.5/5

Website: improvado.io

2.Sisense

Sisense is a well-rounded tool for businesses with small to medium teams. It will take some time to learn Sinsense’s features and leverage the full capability of this tool. However, once you have the hang of it, you can use Sisense to gather valuable insights driven by AI from various sources.

Sisense allows businesses to seamlessly connect their cloud platforms for convenient and efficient data management and visualization. This AI marketing tool also provides features to build a custom workflow based on customer and employee data, track specific KPIs, and access real-time insights.

Key Features:

• Custom analytics
• Data visualization
• Cloud integrations
• Custom workflows
• Real-time AI insights

Pricing:

• Free trial is available
• Contact for custom quote

Pros: 

• Share reporting dashboards with multiple users
• Real-time tracking
• Fantastic customer support

Cons:

• Steep learning curve
• Poor performance from mobile app
• Slow server

G2 Rating: 4.3/5

Website: sisense.com

Summary: 2 Best AI Predictive Analytics

1. Improvado
2. Sisense

Final Thoughts on AI Marketing Tools

AI marketing tools are essential to delivering digital marketing campaigns that achieve your goals. You can rely on automated features to optimize customer communication, lead generation and nurturing, content and email marketing, and SEO strategies.

These tools help businesses reduce human error, improve personalization, gain accurate data analytics and insights and save time and expenses.

You can find the best AI marketing tools for content and copywriting, email marketing, predictive analytics, chatbots, and dynamic pricing. These tools are what businesses and marketers need for successful, data-driven strategies that boost revenue.

References

IMeanMarketing: AI Marketing Statistics: Data Shows Emerging Technologies Are Here Now

Statista: Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028

Wunderkind: The SmarterHQ Offering is Now Wunderkind Audiences

BusinessWire: RedPoint Global and Harris Poll Survey Exposes Gap Between Consumer and Marketer Expectations for Customer Experience

Comm100: Live Chat Reports