Social media evolved from a novelty to an integral part of our day-to-day lives, and now, artificial intelligence (AI) is doing much the same thing.
We now have hundreds of advanced AI tools for social media marketing that can help you plan, create, manage, and optimize your social media strategies and content.
So, with so many options, how do you find the best AI tools for social media marketing?
The ones that really are as awesome as they claim to be and will take your social media marketing to a whole new level of easy, efficient, and effective!
To find out, we did a deep dive into all the options and selected the best AI tools for social media and reviewed them comprehensively, including use cases, pros and cons, pricing, and key features.
Ready to find the best AI tools for social media marketing, management, and content creation?
Let’s dive right in!
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The Future of AI in Social Media
AI tools for social media and social media marketing are flourishing at an unprecedented rate.
Some projections show that the AI market in social media will reach $3,714.89 million by 2026, with an impressive CAGR of 28.77%.
So, what does that mean in practical terms for social media creators, marketers, and users?
AI Tools for Social Media: Benefits and Opportunities
Let’s take a look at how the landscape is shifting for social media and AI tools:
How and Why We’re Using AI for Social Media Marketing
AI for social media marketing is already providing significant benefits to marketers, and most are now using AI tools for at least some of the following:
AI-generated social media content: AI copywriting, graphics, images, and videos
AI-powered tools for content management: planning, scheduling, and publishing content
AI-powered tools for performance data analysis and reporting and predictive performance recommendations for content strategy
AI hashtag and keyword generators
AI tools for audience analysis, sentiment analysis, and social listening
AI tools for personalization in messaging and product recommendations
AI chatbots for instant messaging with their audience
And many, many more
At present, most AI tools for social media are focused on your streamlining and optimizing social media marketing. And they’re doing an exceptionally good job of it!
Check out this video by Neil Patel on how AI is revolutionizing the digital marketing landscape, including social media:
Opportunities for the Future of AI in Social Media Marketing
Going forward, as AI automation tools and generative AI advance, there are some really important opportunities for AI in social media:
Advanced personalization: AI tools will become even more adept at understanding individual preferences and delivering highly personalized content.
Enhanced customer service: AI-powered chatbots will improve, offering more natural interactions with users, handling complex queries, providing accurate information, and offering personalized recommendations.
Deepfake detection and trust preservation: With the rise of deepfake technology, AI tools will be crucial in detecting and combating manipulated media, misinformation, and fraudulent content.
Visual search and recognition: AI tools will enable advanced visual search capabilities, allowing users to search for products, objects, or even people within images and videos on social media.
Automated content creation: AI will continue to evolve in generating content of all kinds based on user inputs or predefined parameters, which will further streamline the content creation processes and reduce the need for human oversight and editing.
Ethical considerations: As AI tools evolve there will be an increased focus on ethical and responsible use, and the development of regulations and guidelines to ensure transparency, fairness, and privacy.
Augmented reality (AR) integration: AI tools will integrate with AR marketing technologies, enabling immersive and interactive experiences on social media platforms.
Advanced analytics and predictive insights: AI algorithms will become more sophisticated in analyzing social media data, offering deeper insights and predictive capabilities to anticipate trends, identify opportunities, and make better data-driven decisions.
Overall, the future of AI tools for social media holds great potential for enhancing user experiences, improving marketing efficiency, and driving more meaningful consumer interactions.
AI Tools for Social Media Marketing: Challenges and Limitations
The benefits are huge but there are also some pitfalls to be aware of as we head into an AI-powered future, so keep these factors in mind when you’re choosing the best AI tools:
Lack of human touch: AI tools will still lack the ‘human touch’ and subjective emotional understanding. Overreliance on AI tools may lead to more impersonal interactions that do not resonate as well with customers, leading to a lost opportunity for engagement and relationship building.
Data bias and privacy concerns: AI algorithms heavily rely on data for training and decision-making. If the training data contains biases or reflects existing societal biases, it can result in biased outcomes and discriminatory targeting.
Complex implementation and integration: Implementing AI tools for social media marketing requires technical expertise and resources.
Limited creativity and originality: While AI can assist in content creation, it may struggle with originality and creative thinking. AI-generated content may lack the unique perspectives and creativity that human marketers bring, potentially leading to a saturation of similar or generic content across social media platforms.
Ethical considerations and transparency: As AI tools become more sophisticated, ethical considerations will become more important. Decisions made by AI algorithms need to be transparent and easily explained and clearly justifiable.
Overreliance and loss of control: Depending too heavily on AI tools without human oversight can lead to overreliance and a loss of control.
Right, now that we’ve covered what you can do with AI for your social media marketing, what the opportunities are going forwards, and the potential pitfalls to look out for… Let’s look at the best AI tools for social media!
13 Game-Changing Social Media AI Tools
1.FeedHive
FeedHive is a leading AI-powered social media management platform. It offers comprehensive social media management features to create, schedule, publish, monitor, and manage content across numerous social media platforms.
FeedHive is an all-in-one solution that offers everything you need to effectively manage your social media activity as a creator or as a brand, business, or agency.
It offers everything from intelligent scheduling and post timing to an AI writing assistant, hashtag generator, analytics, and a unified social inbox to manage all your messages, comments, and mentions from one place.
One of FeedHive’s unexpectedly useful features is content recycling. FeedHive provides recommendations on which content to recycle and lets you re-publish content with one click. Another unique feature is conditional posting and dynamic variables.
Use Cases
Scheduling across multiple platforms
Social Inbox for unified cross-platform communication in-app
Vista Social is a top-rated social media management platform to manage your social media accounts across multiple platforms and profiles.
Its comprehensive features include everything from content scheduling and publishing to cross-platform communication from a unified inbox, analytics, detailed reporting, social listening, and review management.
Vista Social is a highly scalable, all-in-one solution for social media marketing. It is affordable and suitable for everyone, from individual creators and influencers to freelance marketers, brands, agencies, and enterprises.
One of Vista Social’s standout features is its review management functionality, which notifies you of new reviews on different review sites, lets you respond to them, and provides insightful reports on your reviews overall.
Vista Social is a great option for those with a social presence on multiple platforms and provides a robust set of cross-platform management features.
Use Cases
Scheduling and Publishing
Analytics and Reporting
Engagement
Listening
Review Management
AI Assistant
Browser Extensions
Mobile
Social Media Platforms
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter
Reddit
Google Business
Brands Using This AI Tool for Their Social Media
Sony Music
Wix
Kia
Zillow
Oracle
Vodafone
Lensa
Vista Social’s Pricing
Free Trial: 14 Days
Free Forever: Limited Users & Features
Pro: $15/month
Pro+: $25/month
Pros & Cons
Pros
Very comprehensive set of features
Affordable compared to alternatives that offer the same level of functionality
You can use it in multiple languages
Cross-platform posting in a single platform that supports more social platforms than most, including Reddit
Unified social inbox makes it easy to handle communications across multiple profiles and platforms
Reviews feature is unique and lets you manage all your reviews across different review sites
Social listening features more detailed than many competitors
Tasks and collaboration features make it easy for teams to work together on campaigns
Reporting features are fully customizable, and you can automate reporting
Cons
Not all features are available for all social media platforms
Mobile app does not allow access to the inbox and reviews, and you have to access them on the web
Audisense Connect is an in-depth data and insights tool that focuses specifically on Twitter. It provides highly detailed information on Twitter audiences and provides insights that will help you tailor your content and create impactful Twitter campaigns.
Purpose-built for Twitter, the tool gives you a level of detail and depth of insight that few other tools can provide.
Reports include everything from audience demographics and socioeconomics to detailed information on their interests, media affinity, and even their personality traits.
Audisense is a great tool for in-depth Twitter audience analysis, ambassador identification, social listening, and audience segmentation.
Lately, it is a comprehensive AI-powered platform for social media content creation and management.
Like other management platforms, it offers features to schedule and publish content according to your content calendar across multiple platforms and accounts and offers detailed analytics and reporting.
Lately stands out from other management and scheduling platforms because of its robust AI-assisted content generation features. It helps you write content, edit it, add hashtags, and schedule it all from within one platform.
You can also use Lately for employee advocacy with parent-child accounts, so your employees can share your company account’s content.
Lately also offers social listening and monitoring features that make it a truly comprehensive AI tool for social media marketing.
Use Cases
AI Social Content Writer
Social Media Marketing and Automation
Content Calendar Management
Social Selling
Social Media Analytics and Data Export
Social Media Brand Presence Monitoring
Video AI Autogenerator
Autogenerator Chrome Extension
Employee Advocacy
Social Media Platforms
Facebook
Instagram
LinkedIn + Personal LinkedIn
Twitter + Personal Twitter
YouTube
Brands Using This AI Tool for Their Social Media
Signify
Amerifirst
Vayner Media
Cox
DHL
PWC
Google Cloud
StreamYard
Husky
Scribe Media
Cell Point Digital
Lately’s Pricing
Free Trial: 7 Days
Starter: From $99/month for one user and one social account
Pro: From $179/month for one user and up to 20 social accounts
Enterprise: Custom Pricing
Pros & Cons
Pros
Combines content creation with content management, which means you can get a lot of mileage out of every piece of content you create
Easy and intuitive to use even for such a feature-rich platform
Makes creating and scheduling content at scale easy and parent-child accounts are an added bonus
Useful analytics for the best times to post
You can auto-generate content for your social accounts from a link to a single post or blog
Streamlines social media content creation and management, which saves a lot of time and is great for smaller teams with fewer resources available
Highly scalable solution, and you can add more social accounts over time
Available in multiple languages, which is great for brands with a social presence in multiple regions
Cons
Some features can be buggy at times
Does not offer post-boosting when scheduling from the platform
Predis AI is a comprehensive AI tool for the creation and management of social media content.
Predis AI simplifies the content creation process by seamlessly transforming a simple text input into a variety of engaging social media posts, including text, visuals, images, videos, and carousels.
In addition to content generation, scheduling, and posting, Predis AI also offers detailed competitive analysis and hashtag research.
Predis AI is particularly useful for e-commerce brands as you can create branded social media content, ads, and videos for your products.
Publer is a social media management tool to collaborate, schedule, publish and analyze posts for all major social media platforms (and WordPress).
The platform provides tools for content creation, including graphics, images, and videos, using Canva and VistaCreate integrations.
It also offers in-app editing features, hashtag suggestions, and an AI assistant for optimized copywriting.
Publer can automatically add your branding, logo, and signature to all your images and videos, and it can be customized to suit your brand aesthetic.
Publer’s analytics and reporting provide useful insights into how your posts and campaigns are performing across different social media platforms and profiles.
Overall, Publer is a robust tool that offers everything you need in one reliable product that is very well-priced and easy to use.
Use Cases
Content Creation and Management for Text, Image, Graphic, and Video Content
Scheduling and Publishing Calendar
Collaboration Tools to Create, Preview, and Approve Content
Hashtag Suggestions
Performance Metrics and Reporting/Analytics
Automated feeds and publishing schedules
Content recycling
Social Media Platforms
Facebook
Instagram
TikTok
Twitter
LinkedIn
Pinterest
Google Business
YouTube
Telegram
Brands Using This AI Tool for Their Social Media
Undisclosed
Publer’s Pricing
Free Plan: Limited to 3 social accounts (no Twitter)
Free Trials: 7 Days for Professional Plan or 14 Days for the Business Plan
Professional: $12/month
Business: $21/month
Pros & Cons
Pros
Very easy to use
Great customer support that is quick and knowledgeable
Makes managing large volumes of content across multiple platforms and profiles easy
The collaboration features are great for teams working on campaigns together
Real-time analytics and insights and detailed reports
The Canva and VistaCreate integrations provide better capabilities for creating visuals than many competitors
Posts are published at the best times for each platform and not all at the same time
It can automatically split the text and use different versions of your captions and different hangtags on different platforms, which is a really useful feature and saves a lot of time
Cons
Occasional glitches and bugs
Editing posts after they’re scheduled has to be done separately for each platform the post was scheduled on
Cortex is the cutting-edge AI platform for creating, analyzing, and optimizing marketing content. The AI has an exceptional ability to comprehend and predict consumer reactions.
By analyzing more than 50 aspects of each piece of content (yours and your competitors’), it identifies the elements that drive engagement and conversions.
These elements go beyond performance metrics and include things like the objects in images, keywords, hashtags, post timing, and cadence.
Cortex offers a comprehensive set of features for social media marketing analysis and reporting and offers tailor-made content and deployment strategies.
It even creates custom weekly content calendars and content briefs and then automatically creates posts for you to approve.
If you’re looking for a tool that provides exceptionally detailed analytics and advanced strategies for optimization, Cortex is a great choice.
Use Cases
Analysing Performance and Smart Optimization
Content Marketing Strategy Based on Audience’s Behavior (AI learns over time)
Content Creation: Color Palettes, Graphics/Visuals, Images, Text, Hashtags, and Video
Scheduling and Posting
Reporting and Analytics
Advertising Optimization and Ad Spend Budgeting
Competitor Tracking
Enterprise Profile Management to Monitor Multiple Profiles
Social Media Platforms
All major social media platforms
Brands Using This AI Tool for Their Social Media
Marriot
Hearst
Loreal Paris
KraftHeinz
Pernod Ricard
Toyota
Cortex’s Pricing
Undisclosed: visit their website to schedule a demo or sign up for a free trial
Pros & Cons
Pros
Very simple layout is easy to use
AI helps you understand the latest content trends and keywords, layouts, etc., for engagement
Automatically schedules and posts content to the right networks
Competitor data analysis and identifying trends as they emerge helps you stay ahead of the curve
Fast and accurate tool
It makes managing multiple profiles for multiple brands or businesses easy
You can automate the entire content planning, creation, scheduling, and publishing process
Offers great insights for social media ad optimization
Offers a white-label service
Cons
Not ideal for small organizations as it is built for agencies and large companies
Phrasee is a content creation and optimization platform that uses AI and computational linguistics to generate, optimize, and analyze marketing your content.
The platform provides real-time testing and optimization to identify the best-performing messages for your audiences on Facebook and Instagram, as well as email, SMS, push, and web/app campaigns.
Phreasee emphasizes content generation that is on-brand and gives you the ability to set controls and review content at scale. The aim is to produce content that is high-performing and on-brand across all your marketing channels.
For social media marketing, Phrasee will create, test and optimize and iterate organic posts and paid social ads to ensure that your engagement and ROI are always high.
Use Cases
Generative AI for Social Media Ads and Posts
Test and Scale Content Based on Performance Data
Audience Analytics and Insights for Language and Messaging
Social Ads Optimization
Social Media Platforms
Integrates with Facebook and Instagram
You can also use it for any other form of online and mobile marketing content
Brands Using This AI Tool for Their Social Media
Sephora
Accor
Sally Beauty
Williams Sonoma
GNC
Sainsbury’s
Novo Nordisk
Farfetch
Phrasee’s Pricing
Generate: $500/month
Generate + Optimize: Custom Enterprise Pricing
Pros & Cons
Pros
Create content for all your digital and mobile marketing channels on the same platform
The AI and ML are advanced and create excellent copy that sounds human and is on-brand
Does excellent translations into multiple languages
Offers a test, optimize, and iterate approach that leads to your content continuing to improve over time
It makes content creation at scale simple, and you can be sure your messaging is consistent across all platforms and channels
The quality of the AI-generated content is exceptional
Phrasee offers great customer support
Cons
Not ideal for smaller organizations as it is designed for enterprise-level brands
There is a bit of a learning curve (but they do provide support materials)
Only integrates directly with Facebook and Instagram (you can manually copy/paste content for other social platforms if you want to)
Podcastle is an AI-powered audio and video creation platform for podcasters to create, edit and distribute high-quality podcasts.
Its applications are not limited to podcasts, and you can use it to record audiobooks, educational/training materials, and any audio-based marketing material.
Podcastle provides exceptionally high-quality recordings (and up to 4K video) that sound like they were produced in a studio setting. Its AI-powered editing tools make editing and enhancing content easy and fast.
One of Podcastle’s standout features is that you can record multiple participants remotely, which is great for interviews and group discussions. It also offers audio-to-text for accurate transcriptions.
Overall, if you’re looking to create podcasts for your social media marketing, Podcastle is a great choice.
Use Cases
Podcast Recording, Editing, and Distribution
Audiobooks
Educational Materials (text to voice)
Audio & Video Recording
Audio Editor
Magic Dust (Enhances Audio)
Revoice (Digital Copy of Your Own Voice)
Text to Speech
Silence Removal
Hosting Hub
iOS Mobile App
Transcription and Translation Tools
Video Editing Tools
Social Media Platforms
You can publish to Podcastle’s Hosting Hub and then submit to podcasts on Apple, Spotify, Google, etc., from there and share the links on all your social media accounts.
Brands Using This AI Tool for Their Social Media
Undisclosed
Podcastle’s Pricing
Basic: Free Forever (limited to 3hrs recording time)
Storyteller: $14.99/month
Pro: $29.99/month
Pros & Cons
Pros
Intuitive interface that is easy to use
A comprehensive set of tools for audio and video recording and editing
Easy to combine and edit separate tracks
Offers AI features like text-to-speech and personal synthetic voice training
They are helpful and responsive to product requests
Offers customization options to make your visual content unique
Easy to master, and they provide useful tutorials
It can transcribe audio, assess how many speakers there are and then break the transcript up by speaker with time stamps
Cons
It can lag at times when editing
The software can be buggy when downloading video files
Video podcasts can only have one participant at a time
Brandwatch is a leading AI-driven Consumer Intelligence and Social Media Management solution for businesses of all sizes, from SMEs to enterprises.
It offers AI-enriched data to help you better understand your audience’s behavior and customer sentiment for social media and content marketing purposes.
Brandwatch’s social media management platform provides comprehensive features for social listening, trend analysis, content insights, scheduling and publishing, performance tracking, and reporting. It also has features for influencer marketing management.
If you’re looking for a robust AI tool for social media management and monitoring, Brandwatch is a great option.
Use Cases
Content Management: Schedule, Edit, Preview, and Publish Organic and Paid Content
Cross-channel communications from a unified social inbox
Social Listening and Trend Monitoring
Performance Tracking, Analytics, and Customizable Dashboards
It also offers influencer marketing and consumer intelligence features
Social Media Platforms
Facebook
LinkedIn
Instagram
TikTok
YouTube
Twitch
Reddit
Google Business
WhatsApp
Tumbler
Facebook Messanger
Brands Using This AI Tool for Their Social Media
Unilever
GSK
Nestle
Carlsberg
TUI Group
Toyota
Brandwatch’s Pricing
Undisclosed: check out their website to schedule a demo and get a custom quotation
Pros & Cons
Pros
Robust real-time social listening features
Advanced and precise search and filtering
Data analysis and customizable dashboards and reports
Provides useful audience insights
Very quick and easy to use
You can create and track custom queries, tags, etc.
Streamlines and speeds up social media management considerably
You can use it with almost every social media platform, as well as blogs and websites, etc.
Cons
Occasional bugs, lags, and glitches
Cap on the number of messages you can download in a 24hr period
Instagram data is not as in-depth as some competing platforms
Elai.io is an AI video maker tool that uses text-to-video to create polished videos for your social media content and video ads.
Elai.io offers unique talking head AI avatars paired with an AI voiceover to narrate your video. The avatars and voices are surprisingly realistic, and you can customize them to be unique.
It offers a wide range of imagery and b-reel video footage for you to use, as well as a variety of pre-made templates to make generating a video quick and easy.
Use Cases
Creating video content for your social media posts and social ads
Online AI video builder using text-to-video, URL-to-video, and PPT to video
AI Voiceovers in Over 120 Languages
25+ AI Talking Head Avatars, Cartoon Avatars, or Create Your Own Avatar
Social Media Platforms
Download your videos to use on any social media platform
Brands Using This AI Tool for Their Social Media
Sigma Software
Beiersdorf
Domino’s
MacPaw
C2FO
Newcastle University
WPP
Elai.io Pricing
Free Plan: limited to 1 minute free
Basic: $29/month for 15 video minutes
Advanced: $125/month for 50 video minutes
Corporate: Custom Pricing
Pros & Cons
Pros
Customization options are great for visuals, avatars, and AI voices
The AI voices are high-quality, and the AI avatars are surprisingly realistic
It offers a huge library of free media assets and templates for you to use for your videos, so you just have to add the text script, and it automatically generates a video
You can create polished, high-quality videos for social posts and ads, as well as educational or training material, YouTube videos, and so much more
Editing tools are advanced, so you can really refine your videos and make them unique
Cons
The editor can be a bit laggy at times
Editing options for the individual elements are a bit clumsy to work with
HeyDay by Hootsuite is an AI chatbot that you can integrate with all your social media messaging channels, as well as your website, to provide real-time assistance to your customers.
It provides a unified inbox to respond to all your customer queries from all channels when the chatbot cannot take the interaction any further.
Using a chatbot allows you to provide instant support that is always on and personalized. It speeds up FAQ queries and low-value interactions, order tracking queries, and other routine messages.
Automation using the chatbot allows you to respond to all your social media messages immediately, solve basic problems for your customers, and free you up to focus on the queries that matter.
Use Cases
Social Media Chatbot for Customer Service and Support
Social Media Platforms
Facebook Messanger
Instagram Direct Messages
WhatsApp
Google Business Messages
And Shopify, Magento, PrestaShop, Lightspeed, and Salesforce
Brands Using This AI Tool for Their Social Media
Lacoste
Decathlon
Castorama
Simons
Jack & Jones
Mobilia
HeyDay’s Pricing
Free Demo: All Users
Free Trial: 14 Days for Specified Shopify Users
Paid Packages: From $1000/month
Pros & Cons
Pros
Robust tool that offers a full set of features
Streamlines support and FAQ messaging across multiple channels
Integrates with e-commerce sites like Shopify and Magento, so it’s great for e-commerce brands
Offers some useful additional features like triggered messaging for price drops on products, AI product recommendations, and appointment booking
Cons
Not suitable for brands with under 50K unique website visits per month
The benefits of using AI tools for social media are significant and increasing every day. We’re properly into the ‘age of AI’ now, and it’s time to start using AI to streamline and polish your social media marketing.
There are now hundreds of AI tools for social media marketing that cover everything from automation and social media management to generative AI for content creation, advanced AI-driven analytics, and reporting.
Choose the right AI tools for the job, and they will certainly help you be more efficient and more effective!
Frequently Asked Questions
Which AI is best for social media?
The best AI tools for social media include:
- FeedHive
- Vista Social
- Audisense
- Lately
- Ocoya
- Predis.ai
- Publer
- Cortex
- Phrasee
- Podcastle
- Brandwatch
- Elai.io
- HeyDay Chatbot
Read the full review for key features, use cases, pros and cons, pricing and more.
Can AI write social media posts?
Yes. AI copywriting tools like Copy.ai, Jasper and Writesonic, and other AI content generation tools can create original, compelling and search-optimized social media posts for all major social media platforms like Facebook, Instagram, LinkedIn, and YouTube. Read the full article for comprehensive reviews of the top AI tools for social media content.
What is the AI tool to create Instagram content?
Predis.ai is one of the most popular AI tools to create Instagram content. Read the full review to learn more about Predis.ai - key features, use cases, pros and cons, pricing and more.
What is the best free AI content generator?
There are many great AI content generator tools that you can use for free. Read the full article for comprehensive reviews of the top tools for AI content generation.
