Magento is one of the most well-known e-commerce platforms known to man, some might argue it’s even the most well-known. They won’t be far off either.
Even though Magento is so widely used by e-commerce entrepreneurs, from all around the globe, many still find it somewhat complex, compared to Shopify for example.
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E-commerce Platform Statistics: Shopify, WooCommerce and Magento Growth
Do you know Magento is one of the oldest e-commerce platforms online? Well, Magneto was launched in 2008, making it older than Shopify and WooCommerce, which were launched in 2009 and 2011 respectively.
Unlike most of the other e-commerce platforms, Magento has consistently had over 250,000 websites for a longer time. Currently, more than 400,000 users use Magento as their major e-commerce platform – turning over $100 billion in revenue annually. Shopify is estimated to have an annual turnover of around 1.5 billion, while the figure for WooCommerce is largely unknown.
Unlike Shopify and WooCommerce, Magento largely focuses on enterprises and allows cloud edition PAAS.
Popular brands such as Ford, Nike, Coca-Cola, Olympus, and several others make use of this classic e-commerce platform.
We can agree that:
Magento is unique and it has always been committed to keeping the platform open-source.
This has given many indie developers the chance to completely re-shape the way people use the platform by crafting different Magento extensions.
What does this mean?
It means that now, all of you Magento users are spoiled for choice!
There are a ton of free extensions and there are a ton of paid ones. This lets e-commerce entrepreneurs have plenty of choices when it comes to getting the right tool for the job.
Now, let’s dig in and help you find the tools you need to take your Magento store to the next level!
Poptin helps you create engaging forms and pop-ups for your website without coding. It helps you convert site visitors to customers or at the very least subscribers.
With Poptin, you can easily conduct surveys, get feedback from your customers and offer visitors other items they might be interested in.
Klaviyo is a really powerful email marketing and automation tool that offers a 360-degree view of customers and a full suite of features. This is one of the best free email marketing apps on Magento.
With Klaviyo, you can segment and analyze your customers, improve your personalization, automate certain messages, and increase your ROI.
It provides relevant information such as campaign engagement, website browsing behavior, shopping patterns, purchase history, average spend and more.
The marketing possibilities with this sort of data are endless. You can accelerate your growth with Klaviyo.
Pros
One click integration
Cutting-edge data science
Richer segmentation
Cons
They need to work on responding to customers’ queries faster.
Pricing:Starting at $45/monthly for 1001 subscribers (Based on usage)
Our friends at Metrilo are dedicated to making your life as a Magento store owner better, easier and more profitable.
An all-in-one Analytics, CRM andEmail marketing platform by definition, and a retention platform by nature, Metrilo helps you acquire and retain users on autopilot. Probably the best bit about Metrilo is that it helps you easily put a face to customer profiles.
These days, it’s all about personalizing user experience. Nosto leverages big data analytics to automatically predict the best products and offers for each individual customer, based on constant real-time analysis.
Customers are sometimes not sure which product to choose, so let algorithms help them out, while you just sit back watching the conversions pile up.
Pros
Onsite content personalization
Segmentation
Onsite pop-ups
Personalized emails
Cons
Technical support can be slow to respond
Pricing:Starting at $0.01 and additional fees based on sales generated by Nosto
It’s no news that Instagram is one of the social platforms where people are engaging the most. The platform is a favorite for many and its visual appeal certainly can help your business too.
Pros
Display unlimited combinations of sources (hashtags, public profiles, locations, etc.)
Elfsight YouTube Gallery is a powerful widget to display multiple YouTube videos on your website. With Elfsight YouTube Gallery, you can easily embed interactive, promotional or how-to videos from your YouTube channel.
This coding-free YouTube channel widget is highly responsive and easy to use. Your visitors can like or subscribe to your YouTube channel directly from the website. This widget is compatible with these browsers: IE11, Firefox, Safari, Opera, Chrome, and Edge.
Just like us, our friends at Yotpo believe that the best marketers you could ever “hire” are your happy and loyal customers. Also, user-generated content is simply amazing.
You can easily connect your Magento store with Yotpo and start collecting customer reviews on the go. Those reviews can later be used to win over newcomers, to make doubtful customers buy again or to just show the world how cool you are!
Pros
Mobile friendly (which is a must nowadays!)
Turn great reviews into your next killer ad set
Social integrations
Send coupons to people leaving reviews
Cons
It’s not a good choice for low volume online retailers