Magento is one of the most well-known e-commerce platforms known to man, some might argue it’s even the most well-known. They won’t be far off either.
Even though Magento is so widely used by e-commerce entrepreneurs, from all around the globe, many still find it somewhat complex, compared to Shopify for example.
Do you know Magento is one of the oldest e-commerce platforms online? Well, Magneto was launched in 2008, making it older than Shopify and WooCommerce, which were launched in 2009 and 2011 respectively.
Unlike most of the other e-commerce platforms, Magento has consistently had over 250,000 websites for a longer time. Currently, more than 400,000 users use Magento as their major e-commerce platform – turning over $100 billion in revenue annually. Shopify is estimated to have an annual turnover of around 1.5 billion, while the figure for WooCommerce is largely unknown.
Unlike Shopify and WooCommerce, Magento largely focuses on enterprises and allows cloud edition PAAS.
Popular brands such as Ford, Nike, Coca-Cola, Olympus, and several others make use of this classic e-commerce platform.
We can agree that:
Magento is unique and it has always been committed to keeping the platform open-source.
This has given many indie developers the chance to completely re-shape the way people use the platform by crafting different Magento extensions.
What does this mean?
It means that now, all of you Magento users are spoiled for choice!
We recommend you to watch this video by Opace:
There are a ton of free extensions and there are a ton of paid ones. This lets e-commerce entrepreneurs have plenty of choices when it comes to getting the right tool for the job.
Now, let’s dig in and help you find the tools you need to take your Magento store to the next level!
I already mentioned how awesome Amasty is, right? So, they can hook your Magento store up with almost anything it might ever need – even a blog!
Content marketing is booming and blogging has become essential for almost any business now. It’s about time you start too!
Pros
Cons
Pricing: $349
Compatibility: Magento 1 & 2
Star Rating: 4/5
Website Link: https://marketplace.magento.com/amasty-blog.html
Poptin helps you create engaging forms and pop-ups for your website without coding. It helps you convert site visitors to customers or at the very least subscribers.
With Poptin, you can easily conduct surveys, get feedback from your customers and offer visitors other items they might be interested in.
Pros
Cons
Pricing: Starts from $19/month
Compatibility: Magneto 1 & 2
Star Rating: 5/5
Website Link: https://marketplace.magento.com/poptin-module-magento2.html
Klaviyo is a really powerful email marketing and automation tool that offers a 360-degree view of customers and a full suite of features. This is one of the best free email marketing apps on Magento.
With Klaviyo, you can segment and analyze your customers, improve your personalization, automate certain messages, and increase your ROI.
It provides relevant information such as campaign engagement, website browsing behavior, shopping patterns, purchase history, average spend and more.
The marketing possibilities with this sort of data are endless. You can accelerate your growth with Klaviyo.
Pros
Cons
Pricing: Starting at $45/monthly for 1001 subscribers (Based on usage)
Compatibility: Magneto 1 & 2
Star Rating: 4.5/5
Website Link: https://www.klaviyo.com/ecommerce-integrations/magento
Our friends at Metrilo are dedicated to making your life as a Magento store owner better, easier and more profitable.
An all-in-one Analytics, CRM and Email marketing platform by definition, and a retention platform by nature, Metrilo helps you acquire and retain users on autopilot. Probably the best bit about Metrilo is that it helps you easily put a face to customer profiles.
Pros
Cons
Pricing: Starting $119
Compatibility: Magento 1 & 2
Star Rating: 4.4/5
Website Link: https://www.metrilo.com/
These days, it’s all about personalizing user experience. Nosto leverages big data analytics to automatically predict the best products and offers for each individual customer, based on constant real-time analysis.
Customers are sometimes not sure which product to choose, so let algorithms help them out, while you just sit back watching the conversions pile up.
Pros
Cons
Pricing: Starting at $0.01 and additional fees based on sales generated by Nosto
Compatibility: Magento 2
Star Rating: 4.7/5
Website Link: https://marketplace.magento.com/nosto-module-nostotagging.html
It’s no news that Instagram is one of the social platforms where people are engaging the most. The platform is a favorite for many and its visual appeal certainly can help your business too.
Pros
Cons
Pricing: Starts at $5/month
Compatibility: Magento 1 & 2
Star Rating: 4.9/5
Website Link: https://marketplace.magento.com/elfsight-instagramfeed.html
Elfsight YouTube Gallery is a powerful widget to display multiple YouTube videos on your website. With Elfsight YouTube Gallery, you can easily embed interactive, promotional or how-to videos from your YouTube channel.
This coding-free YouTube channel widget is highly responsive and easy to use. Your visitors can like or subscribe to your YouTube channel directly from the website. This widget is compatible with these browsers: IE11, Firefox, Safari, Opera, Chrome, and Edge.
Pros
Cons
Pricing: Starts at $5/month
Compatibility: Magneto 1 & 2
Star Rating: 5/5
Website Link: https://elfsight.com/youtube-channel-plugin-yottie/magento/
Just like us, our friends at Yotpo believe that the best marketers you could ever “hire” are your happy and loyal customers. Also, user-generated content is simply amazing.
You can easily connect your Magento store with Yotpo and start collecting customer reviews on the go. Those reviews can later be used to win over newcomers, to make doubtful customers buy again or to just show the world how cool you are!
Pros
Cons
Pricing: Starting at $699/month
Compatibility: Magento 1 & 2
Star Rating: 3/5
Website Link: https://marketplace.magento.com/yotpo-module-yotpo.html
Summary – The 8 Best Magento Extensions for Marketing Are:
Gorgias is a multi-channel customer service app designed specifically for Shopify stores.
It works as an extension with Magento and allows Magento merchants to better organize their customer communications through email, live chat support, and social media comments.
You can use data directly from Magento to shape customer experiences. You can personalize customer interactions with data and incorporate this factor into automated communications.
Templates can be created to respond to repetitive queries with custom data variables.
Gorgias uses advanced Machine Learning to detect customer intent and sentiments. These insights can be used to set your priorities better and categorize your customers into different groups.
You can also set up automatic replies or route the tickets with tags.
You can track support agent metrics like ticket volume, response time, and resolution time. Similar stats on pre-sale tickets converted tickets, and total sales can help you fine-tune your revenue strategies.
Pros
Cons
Pricing
Basic – $60/month
Pro – $300/month
Advanced – $750/month
Enterprise – Custom Pricing
Compatibility: Magento 2
Star Rating: 4.6/5
Website Link: https://www.gorgias.com/magento
If you are selling anything online, you will also have people asking you all sorts of questions most of the time. To make this process easier, you will need to make communication as easy as possible.
What’s easier than live chat?
People already spend most of their time chatting with each other. Chatting with someone will also make them feel much closer to your brand! Live chat widgets are usually located on the bottom right of a website, so you’ve probably seen them around.
LiveChat is a Magento-centered chat tool for customer support, sales, etc. It’s designed to help you provide quick answers to customers and also deliver a personalized experience.
Pros
Cons
Pricing: Starts at $16/month
Compatibility: Magento 2
Star Rating: 4.5/5
Website Link: https://www.livechatinc.com/
Summary – The 2 Best Magento Extensions for Customer Support Are:
Google started ranking pages based on how fast they load on mobile in July 2018. With Full Page Cache, you can speed up your Magento so it loads faster on every platform.
A regular product’s view page on Magento takes 2.2 seconds to load, but with Full Page Cache, it takes 45miliseconds (that’s 40 times faster!).
This Magento tool provides your site visitors with a readily available cached version of your website, making it quicker for users to navigate, hence increasing conversions.
Pros
Cons
Pricing: $239
Compatibility: Magento 1 & 2
Star Rating: 4/5
Website Link: https://amasty.com/magento-full-page-cache.html
Custom Stock Status is an easy to use tool for extending Magento stock status functionality. With this tool, you can create several custom stock statuses and automatically or manually assign them to products.
It allows customers to subscribe to stock alerts and get updates once the product is back in stock. It displays stock quantity and places notifications on products that are currently out of stock.
Pros
Cons
Pricing: $199
Compatibility: Magneto 1 & 2
Star Rating: 4.3/5
Website Link: https://amasty.com/custom-stock-status-for-magento-2.html
An obvious one. If you are running an online business, you’d like to know what’s going on with the performance, right? Unless you are a crazy person who’s just in it for the crazy ride – then it’s fine – no analytics needed.
Most of you have probably heard about or used Google Analytics. This means you are most likely aware of the imperfections it has (but hey, it’s free!).
What makes this plugin popular is that it adds store analytics straight to your Magento dashboard. So you don’t need to keep going back and forth from your store to analytics.
Analyzing your data within your store allows you to easily cross check with your order list and customer list. This plugin makes your analysis much faster and more accurate, which should result in store optimization and more sales.
Pros
Cons
Pricing: Free (You need to pay $61.56 – for 30 day support, installation, and sales funnel set-up)
Compatibility: Magento 1 & 2
Star Rating: 3.7/5
Website Link: https://store.fooman.co.nz/magento-extension-googleanalyticsplus.html
Social Media is a huge part of our digital lives and it’s becoming an even bigger part of it as time goes on. Also, it’s no longer just Facebook or Twitter. People now spend their time on those two, plus LinkedIn, Snapchat, Instagram, YouTube, etc.
Creating yet another account for your store might turn a lot of potential customers off. So, it only makes sense to make it easier for your customers to sign-up to your store via one of their current social media accounts.
Not only will this increase the number of signups but you will also retrieve more information about your customers from the social media integration.
It just takes one click!
Pros
Cons
Pricing: $59
Compatibility: Magento 2
Star Rating: 4.2/5
Website Link: https://marketplace.magento.com/magehit-sociallogin.html
Mobile is taking over the Internet, people download (and prefer) apps more than ever, so yes, maybe it’s a good idea to have your own mobile app.
SimiCart helps you do just that. It’s a complete solution that helps you build a powerful mobile app that is completely synced with your website.
Pros
Cons
Pricing: Contact agency for quotation
Compatibility: Magneto 1 & 2
Star Rating: 4.7/5
Website Link: https://www.simicart.com/
People use ‘search’ all the time. They need information and they need it fast.
Algolia is arguably the fastest and most solid search experience available for Magento. It delivers the right information – right away.
Pros
Cons
Pricing: Starts at $29/month
Compatibility: Magento 2
Star Rating: 4.2/5
Website Link: https://marketplace.magento.com/algolia-algoliasearch-magento-2.html
Google Tag Manager is the perfect mix of tools required to optimize conversion in your store. The full functionality module helps you gather data, deeply analyze your customer insights, and enhance your store performance.
Pros
Cons
Pricing: $337.45
Compatibility: Magento 2
Star Rating: 4.9/5
Website Link: https://www.mageplaza.com/magento-2-google-tag-manager/
Summary – The 7 Best Magento Extensions for Store Performance Optimization Are:
Amasty is a premium Magento Extensions builder and quite honestly, they are amazing. Focusing on their One Step Checkout, you need it, simply because people do not like long checkout processes. Each step is a chance for you to lose a potential sale.
Combining it all on one page (one step essentially) will definitely increase your conversion rate.
Pros
Cons
Pricing: Starts at $159
Compatibility: Magento 1 & 2
Star Rating: 4.2/5
Website Link: https://marketplace.magento.com/amasty-extension-single-step-checkout.html
Subscription-based models have become insanely popular among e-commerce businesses. It’s also a convenient option for customers in most cases.
Recurring payments are sometimes a bit of a headache to set up and follow. Aheadwork has created a Magento extension that tackles exactly that!
Pros
Cons
Pricing: $249
Compatibility: Magento 2
Star Rating: 4/5
Website Link: https://aheadworks.com/subscriptions-and-recurring-payments-extension-for-magento-2
You have a Magento store – great!
It would be nice if you can also get paid by your customers, right?
Stripe is one of the most widely used payment solutions out there at the moment.
Pros
Cons
Pricing: Free
Compatibility: Magento 1 & 2
Star Rating: 4.2/5
Website Link: https://marketplace.magento.com/tnw-module-stripe.html
Summary – The 3 Best Magento Extensions for Payment & Security Are:
“Spend time on your business. Not sales tax” – TaxJar
This pretty much nails it. Nobody wants to spend hours calculating sales tax, etc. They will automate all this, plus reports and filings, so you can spend time implementing your business ideas.
Pros
Cons
Pricing: Starting at $17/month
Compatibility: Magento 2
Star Rating: 4.5/5
Website Link: https://marketplace.magento.com/taxjar-taxjar-salestaxautomation.html
Summary – The Best Magento Extension for Accounting and Finance Is:
Data accuracy is always essential. Especially when it comes to customer data like delivery or billing addresses.
After all, you’d like to ship your products to the correct place, right?
Sometimes people make typos when filling out their addresses, sometimes someone just wants to have a bit of fun at your expense by filling out non-existing addresses.
Pros
Cons
Pricing: Starting at $55.85
Compatibility: Magento 1
Star Rating: 4.6/5
Website Link: https://www.loqate.com/en-us/
Summary – The Best Magento Extension for Shipping and Fulfilment Is:
Magento has several optimization tools you can install. However, we advise that you try them out on your staging platform/demo store before committing yourself to a monthly fee. Having multiple tools that do virtually the same thing is not a wise financial decision.
Find the plugin that suits your site best and stick with it. We also advise that you create a backup of your Magento before installing any plugin on the list. This way, you can easily restore the previous version in the case of any complications.
Successful marketing on Magento has always been tied to having the right set of tools. This list is a perfect mix of the top Magento tools that will meet your business needs. We advise that you bookmark this page for future reference.
Magento is an open-source e-commerce platform written in PHP. Magento empowers thousands of retailers and brands with the best eCommerce platforms and flexible cloud solutions to rapidly innovate and grow. More on Magento in the full article. Magento provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. It offers powerful marketing, search engine optimization, and catalogue-management tools. Read the full article for more details. Magento is an open-source platform that is available for everyone to download free of charge. The extensions may be paid or free. More of Magento extensions in the complete article.Frequently Asked Questions
What is Magento?
What is Magento used for?
Is Magento free or paid?