11 Best Shopify Email Marketing Apps & Platforms in 2024

Looking for the best Shopify email marketing apps?

If you’re having trouble finding the right one for your needs, we’re here to help!

There are so many email marketing apps available, and many of them are quite similar in both features and price.

That’s why we’ve analyzed the most popular and best-rated Shopify apps to bring you the best free and paid apps for Shopify email marketing!

Whether you’re just starting out with a campaign, or looking to take your entire email marketing strategy up to the next level, there’s a tool to suit your needs on this list.

Quick Review: Best Shopify Email Marketing Platforms

Here’s a quick review of the best Shopify email marketing platforms, the purpose of each, how much they cost and how we rate them. Below you can find a detail overview!

Quick Review: Best Shopify Apps for Your Email Marketing

You can check out a concise review of the best Shopify apps, how much they cost, what each is best for and our rating. There’s a detailed review further below.

The Type of Emails to Include in Your Shopify Email Marketing Strategy

Let’s start by looking at the various types of emails you must include in your strategy.

Firstly, because knowing this upfront could affect your choice of app. Secondly, because you might find the inspiration to add a few more to your email marketing plans.

It’s important that you know what kind of emails you need to cater for in order to narrow down your search.

Operational and Transactional Emails

These are all those important emails that are usually sent to the customer upon a certain action such as signing up, completing their profile, ordering products, checking their billing details and so on.

A warm welcome email does wonders for creating that very first connection moment, but don’t let the magic fade during the rest of the on-boarding process.

Each email should be well thought out, so craft your newsletter copy well, and be considerate when it comes to the timing and frequency of these emails.

• Onboarding emails: welcome emails, account setup, profile personalisation
• Billing, terms and conditions, or privacy and data agreements
• Password confirmations
• Receipts and statements
• Shipping notifications

Looking for some inspiration?

Back in 1997, CDBaby started out as an online distributor of music by independent artists. In an effort to differentiate his company communications at some point, founder Derek Sivers sat down and unknowingly wrote one of the most legendary shipping emails in digital marketing history. This creative piece of copy received over 20,000 citations!

Here’s what the email said:

Milestone Emails

Birthdays, membership anniversaries or even seasonal discounts create a level of personalisation that is not too intrusive while contributing to your retention strategy.

Remember, you can also offer your customers a little discount when you reach a certain milestone in your business for example: company birthdays, reaching a certain membership or subscriber number milestone, and so on.

• Birthday wishes + a coupon or voucher
• Membership anniversaries
• Seasonal or achievement-based rewards

Retention Emails

This is where you can really have some fun, especially if you have an editorial streak and can offer great content and curated products for certain customers.

Retention emails are important because engaging with existing customers is much cheaper than approaching new customers. In fact, it’s 5x cheaper!

You can also send out important surveys to gather information about customer satisfaction, product reviews, demographic details, and other important customer information.

We recommend making use of audience segmentation tools or even a persona generator to take a deeper dive into understanding your customers.

Re-activation emails are a great way to connect with inactive customers who might’ve signed up at one point but didn’t make any purchases in a while (or at all). You can offer to assist them with setting up a full profile, ask if they’re still interested, or offer them a voucher to make that first purchase a little sweeter.

Here are a few types of retention emails that can be found on advanced Shopify email marketing strategies.

• Newsletters
• Seasonal offers
• Special curations
• Sales announcements
• Discounts
• Reminders
• Surveys
• Inspiration
• How-to product guides
• Testimonials
• Re-engagement emails
• Cart abandonment emails

1.Omnisend

Omnisend was built for e-commerce from day one. Therefore, it integrates with almost all of the e-commerce tools you might be using (other than Shopify).

It has tailored its suite of features to ensure your Shopify business has what it needs to grow. And similar to ActiveCampaign, Omnisend has more than just email capabilities. It supports SMS marketing and will enhance your paid advertisement activities by using the data from your store.

The thing we like the most about Omnisend is the forms. Omnisend makes it extremely easy for e-commerce businesses to collect new emails. Omnisend competes with all the enterprise-level email platforms for an affordable price.

Pros & Cons

Pros:

• Drag & drop email editor.
• Easy to use forms & popups builder.
• Powerful Segmentation tools.
• Dozens of integrations with other e-commerce tools.
• Very affordable for its capabilities/ value for money.
• Great reporting.

Cons:

• It takes a bit of time to learn the system.
• Only a few email templates to choose from.

Best for: Marketers that want more than email marketing capabilities.

Pricing

• Free Forever: For up to 500 emails and 250 contacts a month
• Standard: From $16/month for 6000 emails and 500 contacts a month.
• Pro: From $59/month for unlimited emails, 500 contacts and unlimited web push notifications a month. 

Website: omnisend.com

2.Brevo (formerly SendinBlue) + Shopify App

Don’t forget about making the most of your transactional emails. Brevo takes care of those operational, transactional, engagement emails, and SMSes all in one place.

You can easily sync your customer data from Shopify to your Brevo email marketing account, design your automation workflows, design your emails and send them off without needing any coding experience.

Brevo offers a free Shopify app that will make creating email automation flows and launching email campaigns a breeze.

Pros & Cons

Pros:

• You can get started with a free account.
• Manage transactional emails and engagement emails for a more personalised customer experience.
• Optimise deliverability of transactional emails (to avoid the spam folder).
• Cart abandonment triggers.
• Real-time analytics and heat map.
• SMS integration.

Cons:

• Not the best when it comes to customer support.
• Steep learning curve when it comes to automation builders.
• Some reviewers noted that the template selection is quite limited.

Best for: Merchants that need both a powerful transactional and email re-engagement solution.

Pricing

• Free Forever: For 300 emails a day and SMS and Whatsapp campaigns 
• Lite: $25 p/month for 20k emails per month, everything in Free + no daily send limit, no Brevo logo and basic reporting 
• Business: From $65 p/month for everything in Lite + A/B testing, marketing automation, multi-user access and phone support 
• Enterprise: From $1000 p/month for everything in Business + tailored on-boarding, advanced integrations, sub-account management and personalized support 

Website: https://www.brevo.com/

3.Moosend

Moosend is a powerful email marketing automation platform that allows businesses of all sizes to create, manage, and execute their email campaigns.  

The top features of the software include email analytics, A/B testing, drag and drop email editor, and list segmentation. Besides, it provides advanced personalization capabilities with its templates and also helps build ultrafast landing pages.

Connecting Moosend to your Shopify store is just a matter of minutes. The process does not require any coding experience and you can get started with little effort. You can select actions from your Shopify store as triggers for your automated campaigns.

Data from your Shopify store is directly recorded and stored where you can create specific mailing lists that target only the most qualified leads.

You can also set up automated email sequences for payments, new orders, canceled orders, and abandoned carts.

This also helps you better understand the pain points and help retain as many customers as possible.

Pros & Cons

Pros

• The automation capabilities on Moosend are unmatchable.
• The free plan provides eight different workflow options.
• The software provides unlimited emails for up to 1000 contacts.
• The newsletters are easy to make with a lot of built-in, customizable templates.

Cons

• The white label functionality has some bugs that need to be fixed.
• The software has very limited analytics capabilities.

Best for: Marketers who are experienced in email marketing and want to do more than just sending cart abandonment emails.

Pricing

• Free Trial: 30 Days
• Pro: From $9 p/month for unlimited emails, landing pages and forms and automation workflows 
• Enterprise: Custom quote 

Website: moosend.com

4.ActiveCampaign

ActiveCampaign offers a very powerful marketing automation platform, and its Shopify integration makes it even easier to sync your customers between your Shopify and ActiveCampaign accounts.

Although ActiveCampaign excels in email marketing, it does not stop there. It offers you a home for all your digital marketing activities. From smart paid advertising to SMS and much more.

Pros & Cons

Pros:

• Great segmentation capabilities with the ability to sync customers to different lists.
• Powerful, easy-to-use automation builders – Their flagship feature in our opinion.
• Great customer support.
• The Best Email Deliverability in the market.
• Easy to switch from another email platform due to their free migration service.

Cons:

• The email editor functionality is quite limited.
• A steep learning curve, especially in the workflow setup.
• The price difference between packages is quite high.

Best for: Marketers who are looking for an intelligent email marketing automation system.

Pricing

• Lite: From $9 p/month for customer segmentation, marketing automation and unlimited email sending 
• Plus: From $49 p/month for everything in Lite + landing pages, SMS marketing and branded forms and landing pages 
• Professional: From $149 for everything in Plus + split automations, conversion reporting and website personalization 
• Enterprise: Custom quote 

Website: https://www.activecampaign.com/

5.ConvertKit + Shopify App

ConvertKit is a very affordable email marketing software that is very well suitable for artists, musicians, and other creatives that are selling goods on Shopify.

Their user-friendly, visual interface offers a clean and uncomplicated solution for selling your products.

And, while it is geared towards people who are not very tech-savvy, it also offers some great advanced features such as visual automation builders and integration with over 90 platforms and providers.

Pros & Cons

Pros:

• User-friendly.
• Great customer service.
• Free migration service.
• Free online course to upskill on email marketing.
• Landing page builder.
• No coding required – great for beginners.

Cons:

• Due to its simplicity, the visual editors might feel limited for more advanced users.

Best for: Creators and small business owners who just need a straightforward e-commerce email marketing solution without all the frills.

Pricing

• Free Forever: For 300 subscribers, unlimited landing pages, unlimited forms and audience targeting 
• Creator: $15 p/month for everything in Free + live chat and email support, third-party integrations and automated email sequences 
• Creator Pro: $29 p/month for everything in Creator + unlimited team members, subscriber scoring and advanced reporting 

Website: https://convertkit.com/

6.Klaviyo Marketing Automation + Shopify App

Klaviyo is a really powerful email marketing and automation tool that offers a 360-degree view of customers and a full suite of features. This is one of the best free email marketing apps on Shopify.

With Klaviyo, you can segment and analyze your customers, improve your personalization, automate certain messages, and increase your ROI.

Pros & Cons

Pros:

• A free tier with unlimited A/B testing.
• Powerful data and analytics.
• Integrates with Facebook and Instagram advertising.
• ROI-based tracking and reporting.
• Integrates with other major ecommerce platforms.

Cons:

• The free tier only allows for a maximum of 500 emails and up to 250 contacts, charges apply on top of this.
• The pricing for additional charges is not provided up front on their website.
• Less than perfect customer service so be prepared to wait a while for a response.
• Many reviewers noted that sometimes their campaigns took 24-hrs to review by Klaviyo – so keep this mind and set up your campaigns early.

Best for: Intermediate to advanced users who are looking for a free marketing tool with more to offer. A good option if you’re looking for a Mailchimp alternative.

Pricing

• Free Forever: For up to 250 contacts and 500 monthly emails
• Email and SMS: From $35 p/month for 5000 monthly emails and live chat support 
• Email: From $20 p/month for 150 SMS/MMS credits and live chat support 

Website: klaviyo.com

5 Best Shopify Apps for Your Email Marketing Strategy

1.Shogun Landing Page Builder

Shogun Landing Page Builder is one of the most highly-rated apps on Shopify. They’re a Shopify Plus partner, meaning they’re among the best in class regarding app integration services. No coding is required, and there are customizable pre-made templates available.

Pros & Cons

Pros:

• International support team.
• Analytics dashboard included.
• Great SEO features.
• Scheduled publishing.
• Able to manage multiple stores.
• Integrates with other major ecommerce platforms.

Cons:

• Some reviewers noted a limitation on the mobile and tablet templates which means you might require a little coding help if you want to create something more unique for mobile users.

Best for: Building and optimizing beautiful, high-conversion landing pages for multiple stores.

Pricing

• Free Forever: For 2 user accounts, 3 page templates, SEO controls and email support
• Build: $39 p/month for 2 user accounts, 70+ page templates, SEO controls, email support and 25 pages
• Measure: $149 p/month for 4 user accounts, 70+ page templates, SEO controls, email support and 250 pages
• Advanced: $499 p/month for 10+ user accounts, 70+ page templates, SEO controls, email support and unlimited pages 

Website: https://getshogun.com/

Shopify App Store Rating: 4.9/5 based on 1838 reviews

2.Happy Birthday Email Discounts

The name says it all. Happy Birthday Email is a great app for sending out milestone emails for birthdays. You can capture birthdays via Shopify POS, create a birthday email, customize and automate the send.

Pros & Cons

Pros:

• Great for customer loyalty and retention.
• An easy to use interface.
• The app integrates with many other service providers such as Mailchimp and Omnisend.

Cons: This app scores 5 stars on the Shopify app store, and so far we haven’t picked up a single con!

Best for: Customer retention with milestone emails.

Pricing

• Free Trial: 30 Days 
• Base: $10 p/month for 1000 birthday club members and branding
• Growth Plan: $20 p/month for everything in Base, but 5000 birthday club members 
• Established Plan: $40 p/month for everything in Growth, but 15 000 birthday club members 
• Custom Plans: From $50 p/month

Website: https://apps.shopify.com/happy-birthday-email

Shopify App Store Rating: 5/5 based on 101 reviews

3.OptinMate

Are you facing challenges when it comes to converting visitors into customers? Then, we recommend trying OptinMate. This app allows you to create pop-ups, slide-ins, and sticky bars to engage visitors before they consider shopping elsewhere.

These pop-ups can be triggered by certain behaviors such as on-exit intent, on-click, and so on – all without needing to code anything. The tiered plans are great for a growing business so that you can upgrade as you expand.

Pros & Cons

Pros:

• Easy-to-use interface.
• Affordable entry-level plan.
• Customisable time delays for popups.
• Realtime analytics.
• Affordable entry-level tier.
• A/B split testing.
• Integrates with Mailchimp.

Cons:

• Less than stellar customer support, but it appears that they are improving.
• Some reviewers encountered buggy pop-ups that were difficult to troubleshoot.

Best for: Converting visitors into customers just when they show intent to leave your site.

Pricing

• Lite Plan: $6.99 p/month for unlimited campaigns, drag-and-drop editor and 5000 interactions every month
• Pro Plan: $17.99 P/month for everything in Lite Plan + countdown timer, A/B testing, custom form fields 
• Concierge plan: $74.99 p/month for everything in Pro Plan + installation, designer assistance and phone support 

Shopify App Store Rating: 4.9/5 based on 211 reviews

4.Spin-a-Sale

Spin-a-Sale offers a refreshing take on the subscriber pop-up for something really fun and interactive. The pop-up offers visitors a chance to enter their email address, and when the wheel spins, they can win a prize – just like a nostalgic TV game show!

What’s great about this email marketing app is that it really delivers when it comes to increasing your sign-up rate. It is fully customizable, giving you full control over the prizes to offer more than just discounts.

Pros & Cons

Pros:

• Fun and interactive.
• User-friendly and quick to set up.
• Proven results from hundreds of customers.
• Customisable features.
• Responsive.

Cons:

• The cheapest plan doesn’t offer unique customer discounts so these can potentially be abused.
• The price jump from the Pro to Premium plan can become a barrier to upgrading for better features.

Best for: Customer retention and growing your email sign up list.

Pricing

• Pro Plan: $9.99 p/month for automated email integrations, desktop and mobile exit intent and adjust probability
• Premium Plan: $24.99 p/month for everything in Pro + page targeting, email prevention and holiday themes 

Website: https://apps.shopify.com/spin-a-sale

Shopify App Store Rating: 4.9/5 based on 1096 reviews

5.Sendvio

Video: Justin Cener

Sendvio is a great tool for keeping up customer engagement and preventing cart abandonment with a range of clever pop-ups. You can use this app to re-engage your customers at the first sign of them intending to leave the checkout process.

And there’s so much more to offer! Sendvio will help you take care of operational and transactional emails, as well as newsletter and other retention email sequences.

Pros & Cons

Pros:

• Easy to use (drag and drop editing).
• Many pre-made templates on offer.
• Full email automation.
• Proven improvement in abandonment recovery rates.
• No subscriber limit on their basic plan.

Cons:

• Inconsistent quality when it comes to customer support, however this looks to be improving.
• The basic plan only allows a maximum of 3,000 emails so if you have a larger requirement additional charges will be applied.

Best for: Managing all your email communication in one place and improving your cart abandonment and customer retention rates.

Pricing

• Free Forever: For 500 contacts, email and SMS automation and popups every month 
• Starter: $11 p/month for 1000 contacts, 3000 emails, advanced segmentation and customer success manager
• Growth: $38 p/month for 10,000 contacts, 30,000 emails, advanced segmentation, customer success manager and email reputation management 
• Business: $98 p/month for 30,000 contacts, 90,000 emails, advanced segmentation, customer success manager, email reputation management and IP address management 

Website: https://apps.shopify.com/sendvio-email-marketing-sms

Shopify App Store Rating: 4.8/5 based on 248 reviews

 

Wrapping Up: Best Shopify Email Marketing Apps

When it comes to choosing the right tool for your Shopify email marketing strategy, it’s important to first outline exactly what your needs and objectives are, and then decide on what features you’re looking for.

Don’t forget to check if you’re using all the features available to you on other apps or software that you have already purchased.

Reading reviews is a great way to get a general sense of what other marketers and Shopify merchants experienced with the app. However, we highly recommend that you put in the effort to really make use of the free trials in order to find the perfect match.

And remember: some tools are great at doing just one thing really well, while others can offer a large suite of average features. Pick your apps for what they do really well!

Our top picks:

For small businesses: Klaviyo for its generous free tier and wide range of features.

For enterprise businesses: Shogun for building high-quality landing pages at scale.

References

Convertcart: 50+ eCommerce Email Marketing Statistics (2023 Data)

HubSpot: The Ultimate List of Email Marketing Stats for 2023

Search Engine Land: How CDBaby Built 20,000 Citations With One E-Mail

Shopify: 10 Email Marketing Metrics You Should Be Tracking in 2024