TikTok marketing is booming, and businesses, marketers, and creators need the best TikTok tools to get in on this action.
TikTok is a competitive social channel because of its popularity, so you need to take extra measures to stand out. 68% of TikTok users are more likely to respond to videos with trendy music. And when TikTok users see organic content before paid ads, there’s a 27% increase in brand recall.
But how do you stay ahead of all these TikTok insights and deliver what users want?
The answer lies in TikTok tools for marketing, business, research, video editing, analytics, and more!
These TikTok tools will make it easier to understand your user demographics and create content that engages them and drives traction to your brand.
We’ve made this easier for you with an ultimate review of the best 29 TikTok tools! We explore how much these tools cost, what they offer, and the pros and cons of each.
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TikTok’s Potential Explained
TikTok has become increasingly popular since its launch, and now businesses and creators use this platform to connect with thousands of users worldwide. There are over 1400 million TikTok users in the world. TikTok boasts over one billion downloads, and is the #1 social app on Google Play.
People spend a lot of time on TikTok, with US users spending more than 850 minutes every month on TikTok. Statista also found that over 167 million TikTok videos are watched in their definition of an “internet minute”.
Businesses have quickly noticed TikTok’s traction, and many have developed an online presence on this social media channel. 14% of marketers plan to increase their TikTok advertising budgets. This is no surprise based on the millions of users on this app every day.
The largest TikTok audiences are in the US, Indonesia, and Brazil (in order). These audiences spend a heck load of time on TikTok too. The average user spends 89 minutes on TikTok daily, and opens the app about 19 times a day!
So, why do TikTok users love this platform so much?
Well, it’s all about the music! Just under 90% of users say that sound is central to TikTok’s overall user experience. Around 55% of TikTok users also use this app to find products and brands.
With so much potential in TikTok marketing, it would be a costly mistake to ignore this social platform. Fortunately, the best TikTok tools can help you develop and maintain an online presence, create engaging video content and drive brand interactions.
Let’s explore these tools!
3 Best TikTok Tools for Marketing
1.SocialPilot
SocialPilot is a 360-degree TikTok marketing tool. You can use this platform to schedule your social media posts, leverage real-time updates to optimize your content, and invite team members to collaborate.
SocialPilot enables integrations with hundreds of apps, including all social media channels, Canva, Zapier, and Slack to optimize your productivity and get the most from TikTok marketing. Businesses can customize their social posts, monitor robust tracking and analytics to measure their performance and create white-label reports.
Iconsquare is a tool many businesses can’t live without! This platform takes social media tracking and analytics to the next level, with robust features to understand your TikTok audience and boost engagement.
Businesses can view and evaluate their performance from an intuitive tracking dashboard, schedule their social media posts and customize them with hashtags and emojis. You can invite your team to collaborate and access your TikTok marketing analytics.
A unique feature of Iconsquare is social listening. Social listening allows businesses to spy on their competitors and understand what customers say about their brands.
Pro: €59 p/m (approx. $59,06) for 3 social profiles, advanced analytics, 2 team members and automated scheduling every month
Advanced: €99 p/m (approx. $99,10) for 5 social profiles, advanced analytics, unlimited team members, automated scheduling and custom dashboards every month
Enterprise:€179 p/m (approx. $179,18) for 10 social profiles, advanced analytics, unlimited team members, automated scheduling, custom dashboards, branded reports and customer success program every month
Pros:
The statistics and analytics are easy to evaluate and extract insights from
You can effortlessly download social media data in XLS form, making it simple to track and evaluate your TikTok performance
You can set custom benchmarks for your TikTok marketing campaigns
Cons:
The insights aren’t always very in-depth.
Competitor analysis reports can take up to 24 hours to generate (super long compared to some other tools)
There are many limits for auto-publishing, like the size of your media, and this can make scheduling some posts inconvenient
Upfluence is one of the top TikTok tools for influencer marketing. We know that influencer marketing plays a huge role in TikTok, and this platform makes it ten times easier! You can use Upfluence to find TikTok influencers based on targeted search criteria. Upfluence will guide you through evaluating and onboarding influencers. This tool will also handle all aspects of your campaign, including influencer payments and tracking and analytics. Most of Upfluence’s features are automated to boost your performance and optimize your time.
InShot is a popular TikTok tool for video editing on mobile devices. You can find this app on Google Play, with over 500 million downloads worldwide. What people love about InShot for TikTok video editing is how simple this tool is to use.
You can edit, cut, trim, split, and enhance TikTok videos with stickers, effects, audio, and filters. It doesn’t take much time to learn how to use this tool, and you can start on the free plan. If you enjoy InShot and want access to its premium features, you can subscribe!
Like InShot, Zoomerang is a top TikTok tool for video editing on a mobile device. You can download this app from Google Play, and it boasts over 10 million downloads. TikTok creators use Zoomerang to create short, engaging videos on the go. Zoomerang provides pre-built video templates to optimize your process. You can use the AI video effects features to help you create authentic content. You can also remove your videos’ backgrounds, and purchase enhancements, like emojis and stickers, from an in-app marketplace.
Funimate is a step above typical TikTok video editors, and this tool offers advanced features and functions. You can add transitions and effects for super engaging TikTok videos. Funimate provides thousands of overlays and backgrounds and countless welcome and text effects to make your TikTok videos stand out.
While this software isn’t too challenging to use, the premium features may require some time to get used to if you’re a newbie. You can settle with basic video editing features on the free plan, or access all of Funimate’s best functions for a weekly subscription.
If mobile video editing apps for TikTok don’t cut it, try this online software! BeeCut is the ultimate video editor for TikTok. This platform has robust tools and advanced video editing features, so you need some experience to enjoy what it offers.
Users can create custom video intros, add visual effects and multiple layers to their videos, and use their favorite audio tracks and voiceovers. There are hundreds of fonts and design elements to choose from, making it easier to create high-quality, branded TikTok videos. BeeCut also allows creators to slow down, speed up, flip, split, cut, and trim videos!
TokUpgrade offers a flexible pricing structure to boost your TikTok followers and engagement by buying real, targeted followers. Unlike many systems that sell fake TikTok followers, TokUpgrade helps businesses and influencers secure authentic, active followers aligned with their target audience.
The auto-engage feature is also handy. On your behalf, TokUpgrade will automatically like and engage with people that follow profiles similar to yours. This platform provides more valuable functions t increase your followers, like real-time campaign suggestions and hashtag and user targeting.
Standard – Weekly: $15 per week for moderate organic growth, standard support and essential targeting features every week
Standard – Monthly: $49 p/m for all the same features as the weekly Standard plan, every month
Premium – Weekly: $25 per week for maximum organic growth, all targeting features, white listing, location targeting, hashtag target and user targeting every week
Premium – Monthly: $99 p/m or all the same features as the weekly Premium plan, every month
Pros:
The pricing structure is very flexible, and business don’t have to make a monthly or yearly commitment
It’s very simple to use this software, and there isn’t a steep learning curve
The advanced targeting and profiling features make it easier to create content tailored to your most engaged followers
Cons:
The features are limited, and business will need one or two more TikTok growth tools to complement this one
Because this platform sells TikTok followers, it’s hard for many business-owners and marketers to trust it’s edibility
You may experience many bugs while working with this software, and unless you’re a Premium member, getting support will take time
FuelTok is a TikTok engagement bot that optimizes TikTok accounts by automatically interacting with targeted profiles. You can buy active followers, likes, and comments. FeulTok has delivered brands and creators with over five million followers, and over 6000 of their clients have become TikTok famous!
When starting with this TikTok tool, users can set the hashtags, accounts, and locations they want to target for TikTok marketing. You can use custom settings to filter your results and narrow your targeting.
Key Features:
Automatic TikTok followers and engagement
Active accounts to boost your TikTok profile
Advanced settings to boost your posts
Instant TikTok engagement delivery
Pricing:
Custom pricing (different packages for TikTok likes, comments and followers)
Pros:
It’s quick and easy to buy automatic TikTok engagement
Unlike many platforms, Fueltok sells real TikTok likes, comments and engagements, so you don’t have to worry about bots messing up your TikTok algorithm
You can choose how to split your engagement between posts, and the pace at which each posts garners engagement
Cons:
The price can be expensive because TikTok likes, comments and followers each have separate prices
If you’re not strategic about how quickly your account gains traction, some users may consider your followers and engagements fake
Dealing with any platform that sells automated TikTok engagement can be risky
G2 Rating: n/a
3.TokMatik
TokMatik is the best TikTok tool to boost followers if you only want to buy TikTok followers and engagements. Unlike the two other TikTok tools for followers we reviewed, TokMatik only specializes in real, active followers, likes, and comments to boost your TikTok presence.
You can purchase different followers, likes, views, and comments packages, and you’ll get your engagement instantly! TokMatik also provides 24/7 support to ensure every business get’s what it paid for.
Canva is a popular choice for TikTok creators because of its limitless design possibilities and functions. This platform is also simple to use, and you can start creating from loads of ready-made templates.
You can create lots of content for TikTok, like your thumbnail, display image, background image, and video content. To make your job much easier, Canva provides stock media and design elements like audio, different fonts, stickers, and transitions. You can plan your content through Canva and invite team members to collaborate.
Free: 250,000+ templates, 100+ design types, 1 million stock media and 5G cloud storage forever
Pro: $6.50 p/m, per user for 600 000+ premium templates, 100 million+ stock media, post scheduling, branding and 1TB cloud storage every month
Teams: $8 p/m, per 5 users for for 600 000+ premium templates, 100 million+ stock media, post scheduling, branding, team collaboration, custom workflows and 1TB cloud storage every month
Pros:
The free option provides ample features and customization functions for solo marketers and small businesses
It’s easy to use this software, and they have countless templates that make designing without experience easy
The real-time editing tools and suggestions make team collaboration more efficient
Cons:
The paid plans can become expensive for teams because the price is influenced by the number of users
High-level, complex designs are cumbersome to create with Canva
Some images and elements can’t be customized and resized to fit in your design templates
TikTok Q&A is a built-in TikTok engagement tool, making it 100% free. This tool is to help creators connect better with their audiences, and grow conversations that build better relationships between the creator and their viewers. With this feature, users can ask questions during live streams through the comment sections.
Their questions will be marked so creators can easily spot the questions they must answer. You can answer these questions through video replies or comments. Creators will also get a Q & link on their bios, so users can click on the link and get to a Q & page. This page will have all your past Q &A’s and allow your followers to ask you new questions.
Key Features:
Real-time Q&A with TikTok audience
Analytics and reporting
Q&A page
Pricing:
Free!
Pros:
This tool is 100% free and easy to use
As TikTok Q&A is a built-in TikTk feature, you don’t have to worry about configuring and integrating a separate tool
The opportunity to host a live Q&A will help you develop closer relationships with your users
Cons:
You can’t use this tool for anything besides running Q&A’s on TikTok
Sprout Social is a necessary tool for TikTok creators with high-level campaigns. This platform is an all-in-one solution, and you can schedule posts, create detailed buyer persona profiles, and leverage real-time suggestions to optimize your content.
Sprout Social also provides a social content calendar and planner to organize and streamline your TikTok marketing campaign and custom workflows for efficiency. Users can track real-time analytics through this TikTok tool, integrate countless apps, and access paid ad tools for TikTok and other social channels.
Standard: $249 p/m for 5 social profiles, social content calendar, keyword tracking. profile tracking, review management and paid ad tools every month
Professional: $399 p/m for unlimited social profiles, social content calendar, keyword tracking, profile tracking, review management, paid ad tools, custom workflows and reports every month
Advanced: $499 p/m for unlimited social profiles, social content calendar, keyword tracking, profile tracking, review management, paid ad tools, custom workflows, reports, link tracking and automated chatbots every month
Enterprise: Contact for a custom quote
Pros:
SproutSocial is well-known in the social media marketing space, and many marketers, creators and businesses trust this tool
As an all-in-one platform, TikTok creators can manage all their campaigns and content from one tool, lessening the burden of integration
All your most valuable data and metrics are condensed into actionable insights that are easy to evaluate
Cons:
There aren’t many AI-powered features which take away from the platform’s overall gaol of efficiency
SproutSocial may have too many bells and whistles for low-level TikTok marketing campaigns, and you can’t buy separate tool packages
Do you want to keep up with the latest TikTok marketing trends, and get personalized AI suggestions? You need TrendTok! TrendTok is a TikTok tool for research specializing in discovering trends for your niche.
You can find topics that are going viral and TrendTok will help you create TikTok content that stands out. You can also research hashtag trends, trending creators, and future trends based on your audience’s behavior.
Clout Meter is one of the simplest TikTok competitor research tools. This platform allows you to analyze public TikTok accounts and “spy” on them. You can uncover insights about public TikTok accounts, like their likes, comments, views, and follower growth/decline over time.
Clout Meter provides intuitive dashboards and data charts to evaluate and measure this information. You can pinpoint your top competitors, and find TikTok creators to work with.
Source: Clout Meter
Key Features:
Analyze TikTok profiles
Growth statistics
Reporting dashboard
Data charts
Pricing:
Free: Limited profile search features.
Monthly: $24.99 p/m for premium features.
Pros:
This software is affordable for most marketers and businesses.
Monitoring a profile’s growth statistics allows you to validate the profile.
You can seamlessly compare data through the intuitive charts.
Cons:
This tool may be too basic for high-level TikTok marketing campaigns.
Such vast data can be confusing to beginners, and some marketers may not need all these data points.
Feed Pixel considers itself a social media marketplace. This platform sells followers and engagement for every social media channel out there, including TikTok, Twitter, LinkedIn, Instagram, Facebook, and YouTube.
You can buy instant followers and engagement from real accounts. But what’s more unique about Feed Pixel is this TikTok tool allows you to perform competitor analysis by uncovering insights about public accounts. You can also compare your analytics on different social channels to find marketing opportunities and gaps.
Analisa.io is one of the best TikTok tools for tracking and analytics because of how robust this tool is. This platform has features specialized to Instagram and TikTok, so if you need to optimize both social channels, even better!
Analisa.io provides features for in-depth hashtag tracking, public profile analysis, engagement analytics, and competitor analysis. You can evaluate all your key metrics using one platform and explore historical data. Analisa.io has features for influencer mapping too. You can research, vet, and find the perfect influencers for your TikTok campaign.
TikBuddy is an online TikTok tool for tracking and analytics. You can use the free Chrome extension to accelerate your data-driven marketing strategies for TikTok. TikBuddy provides an easy-to-navigate dashboard of your key metrics and analytics.
You can use this platform to track your products, perform competitor analysis on public TikTok accounts, and track targeted profiles. Users can configure affiliate management programs through TikBuddy, and export custom reports to share their performance and analytics over time.
Free: 1 user, 50 video search results, 3 video reports daily, 3 hashtag reports daily and 5 audience profile reports daily every month
Basic: $69 p/m for 3 users, 1000 video search results, 100 video reports daily, 50 hashtag reports daily and 50 audience profile reports daily, every month
Premium: $179 p/m for 5 users, 3000 video search results, 500 video reports daily, 100 hashtag reports daily and 200 audience profile reports daily, every month
Professional: $399 p/m for 10 users, 5000 video search results, 1000 video reports daily, 300 hashtag reports daily and 500 audience profile reports daily, every month
Pros:
TikBuddy offers a sound suite of TikTok analytics tools to understand your competitors, creators and overall marketing. The product ranking features are a big bonus to this
The pricing structure may be a little expensive but each offers generous limits, which would be more than enough for most small businesses
It’s more convenient to use one tool for your TikTok analytics, rather than integrating many, and this is what TikBuddy makes possible
Cons:
The free plan is highly limiting, forcing you to pay for a subscription
There is a steep learning curve because of all the analytics this tool gathers and evaluates
The price may be too expensive for businesses that won’t need all this tool’s features
SocialInsider is more than just an analytics tool and gives businesses and agencies every feature they need to understand their audience and discover TikTok marketing opportunities.
You can use this platform to set custom metrics, track your KPIs, perform competitor analysis and benchmark your data against industry leaders. SocialInsider provides strategic insights, like content ideas and AI suggestions to boost your TikTok presence. Brands can also draw custom reports, to share with their teams and analyze their campaign performance.
Social Media Manager: $99 p/m for 20 social profiles, historical data of 6 months, 1 user, live support within 12 hours, benchmarking and exportable reports every month
Agency:$199 p/m for 20 social profiles, historical data of 12 months, 5 users, live support within 6 hours, benchmarking, exportable reports and customizable reports every month
Enterprise: Contact for a custom quote
Pros:
This TikTok analytics tool is a fantastic option for small to mid-level businesses
It’s very easy to use this platform, and you can effortlessly track all your TikTok marketing data from one dashboard
With access to content ideas and real-time insights, you have the data and opportunity to personalize your TikTok marketing strategy to your followers and extract valuable insights from their analytics
Cons:
There is no free plan, and the prices may be expensive for some businesses
Historical data reports can take some time to generate
The design of the reports needs to be improved as they aren’t attractive or professional
Need a 100% free TikTok tool for video editing and effects? Lomotif is the answer! This free TikTok tool will help you add more effects and design elements to your videos. Besides basic editing, you can add fun transitions, and audio tracks and create montages.
Lomotif specializes in editing and effects for TikTok videos, so you can rest assured knowing you have the perfect editing features at your fingertips.
Quik, a video editing effects product by GoPro is available on Google Play for TikTok video editing on the go. This TikTok tool has loads of video layouts, frames, effects, filters, and transitions for viral TikTok videos.
You can also do basic editing, add fast and slow motion movements to your videos, and transitions. Because Quik is for adventurous videos, it does take time to get used to the functions and features.
CapCut is another free TikTok tool for video editing and effects. You can download this tool, or use the free Chrome extension. Despite all the bells and whistles, it’s simple to use CapCut.
This tool offers automatic captions, several video formats, and audio tracks based on music trends and sound effects. The text-to-speech tool supports various languages and voice effects, to give your TikTok videos added enhancements.
Although this tool is much more intricate than many other TikTok video editing tools, it’s still simple to use and you don’t need video editing and design experience
The free plan offers ample features suited to solo marketers and small teams
You can edit online and don’t have to download CapCut (and they have a mobile app!)
Cons:
This is not an ideal tool for complex video editing and effects
There are many technical problems with the mobile and desktop apps
Seek Socially is a fantastic TikTok tool for business growth. The basis of this tool is to buy real TikTok followers and engagements, but Seek Socially offers more valuable features too. Based on custom search criteria, businesses can target specific users and public profiles.
You can also gain insights into your audience and competitors. What’s also different about Seek Socially are the AI-powered features to provide accurate analysis of your target users.
Starter: $49 p/m for standard organic growth, normal support, throttled growth, hashtag targeting and user targeting every month
Premium: $99 p/m for maximum organic growth, priority support, unlimited growth, hashtag targeting, user targeting, location targeting and campaign improvements every month
Pros:
This is a basic tool for TikTok marketing growth
You can engage with highly targeted social media accounts and users because of the advanced targeting features
it’s not expensive for large teams requiring a simple, TikTok tool for growth marketing
Cons:
Seek Socially isn’t a great TikTok tool for complex growth campaigns
The price is much too high for marketers and small teams
If you don’t use Instagram alongside TikTok, you won’t find purpose in this platform
CopySmith is an AI-content writing tool that can help businesses optimize their TikTok marketing campaigns. You can rely on this tool to create personalized content for your TikTok ads, videos, and profile.
For businesses that manage several social media accounts. CopySmith can create targeted content in bulk, saving you loads of time! This tool also has built-in SEO features to optimize your content for maximum reach.
Pallyy is an all-in-one scheduling and analytics platform for social media marketing. You can integrate all the popular social apps into this platform, like TikTok, Instagram, Facebook, and YouTube.
Businesses can create pre-set hashtags lists based on research, share their content with team members, and use the built-in emoji widget to enhance captions. Because of how affordable Pallyy is, it also works for sole marketers and TikTok creators.
Hootsuite is a fantastic option for TikTok monitoring tools. Businesses can monitor their posts, hashtags, and analytics from one system. You can integrate all your social media channels for robust tracking and analytics.
Hootsuite provides intuitive tracking dashboards to measure and evaluate your TikTok marketing performance. You can also draw custom reports, and share this data with key stakeholders.
Exolyt is the ultimate solution for TikTok monitoring. While this software may be a little pricey, it’s worthwhile for mid-level or large teams. There isn’t any aspect of TikTok and your profile you can’t monitor.
Exolyt provides features to monitor TikTok music, trends, videos, creators, and hashtags. You can also monitor and track your influencer marketing campaign, perform social listening, and expert all your data in custom reports.
Influencer: $79 p/m for 1 account, email support, TikTok trends and reports
Agency: $349 p/m for unlimited accounts, chat support, TikTok trends, reports, social listening and competitor analysis
Enterprise: $599 p/m for unlimited accounts, Slack support, TikTok trends, reports, social listening, competitor analysis, audience demographics and API integrations
Pros:
You don’t need your credit card to start the free trial, which is a fantastic way to test this tool out before committing
Businesses don’t need many other analytics tools, as Exolyt tracks and monitors their performance across multiple social channels and campaigns
It’s really easy to export data in bulk
Cons:
If you need a basic TikTok monitoring tool, this platform may be too expensive or confusing because of all the features
It will take time to learn how to navigate Exolyt, and large businesses must find a way to provide their teams with brief training
Some of the features take a long time to load, but this shouldn’t be a consistent problem with updated processing units
YouScan specializes in TikTok social listening to understand your audience, create tailored content and boost your engagement. You can use this platform to conduct market research, monitor and track your competitors, target and monitor influencers and manage your online reputation. YouScan also has features for AI data segmentation for accurate audience targeting, and data tags to organize and monitor your analytics.
Although YouScan has so many features and functions, the platform performs smoothly and is user-friendly
YouScan has super impressive data coverage, and if you find some areas of your TikTok account you can’t monitor, the customer support can help you build custom tracking points
You receive real-time notifications when YouScan detects a spike or decline in your reputation
Cons:
The price isn’t suited for small businesses and marketers, and if you want to use this tool, you have to pay a pretty penny
This system has a lot of bells and whistles, so businesses need to take time to understand these functions and train their teams
You may have to wait for new features to launch, but YouScan updates their software consistently
TikTok marketing is popular, and businesses and creators need the best TikTok tools for maximum engagement and reach. TikTok tools can help you discover valuable insights about your competitors and users, schedule and automate your posts, and leverage your key metrics to optimize your performance. You can find TikTok tools for free, and paid, and many offer flexible pricing for businesses and sole marketers and creators.
Frequently Asked Questions
What are the best TikTok tools for marketing?
The best TikTok tools for marketing include Upfluence, SocialPilot and Iconsqaure. These platforms have features and functions for successful TikTok marketing campaigns. This article covers the best TikTok tools for marketing, research, analytics, video editing and more, and the pros, cons and pricing for each software.
What are the best TikTok video editing tools?
The top tools for editing TikTok videos and adding effects include InShot, Zoomerang, BeeCut and Funimate. More top tools for editing TikTok videos are Lomotif, Quik and CapCut. Read this article for more of the best TikTok tools, the pros and cons of each and how much they cost.
Are TikTok tools worth it?
Yes, TikTok tools are worth it because different tools optimize different aspects of your marketing campaign. You can find TikTok tools to boost engagement, help you find targeted profiles and perform competitor analysis, and track your performance. Read this article for the ultimate TikTok tools.
