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Evaluating and monitoring your marketing campaigns, and overall performance, is tricky without using a good digital marketing dashboard to unify your key metrics and make it simple to pull custom reports to share with your team and clients.
Without a digital marketing dashboard, your brand can’t accurately track and leverage your analytics for marketing campaigns that work.
For example, 55% of companies with blogs drive more traffic. Around 50% of businesses confirm that organic traffic is their best-performing ROI channel.
Investing in top-tier digital marketing dashboards will give you access to marketing opportunities like this, and find ways to ensure you personalize your campaigns to your customers.
You can use the data you need to prevent customers from leaving your brand, understand what drives loyalty among your customer base, and pinpoint which campaigns need extra attention.
But how do you choose the best digital marketing dashboard?
And what is a digital marketing dashboard, anyway?
Don’t worry. We have answers to all your questions!
We’ve done our research and tried several marketing dashboards to round up the ultimate 11 and how they can guide you to achieve your key metrics and beyond.
Here’s a quick overview of the top digital marketing dashboards! Below we have all the details, including key features, pricing, G2 score and integrations.
Best 11 Marketing Dashboards | Key Features | Pricing | Our P2P Rating |
Klipfolio |
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Cyfe |
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GoodData |
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Tableau |
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Datapine |
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Grow |
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Sisense |
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Zoho Analytics |
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Looker |
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Swydo |
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Domo |
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A marketing dashboard is a visual display unifying your key metrics and marketing performance.
A digital marketing dashboard helps businesses evaluate their marketing campaign and compare metrics from one page.
Many digital marketing dashboards allow brands to customize them through branding or white labeling. You can draw reports for specific campaigns and dates.
Opting for a top digital marketing dashboard will also enable you to invite team members for collaboration and integrate your favorite tools for robust data analysis.
Summary: What is a Marketing Dashboard?
A digital marketing dashboard is a visual displaying unifying your key metrics and marketing performance. You can evaluate all your marketing campaigns from one page, draw custom reports, invite team members for collaboration and integrate your best tools.
Source: Eric Andrews
There are many perks to investing in a digital marketing dashboard for your business.
These benefits include saving time, leveraging actionable insights, accurately forecasting your sales and revenue, and using real-time customer analyses.
Let’s explore these perks in more detail:
Marketing dashboards centralize all your key metrics and analytics. This saves you a heck load of time as you don’t have to pull data and reports from various sources.
The purpose of automation is to make tedious tasks quicker and more convenient for businesses, so you can see how marketing dashboards are the best choice for efficiency.
You can quickly access a panel of valuable data and visualizations, making it easy to interpret, share and use your analytics to reach your business goals.
Using a marketing dashboard, you can monitor and track your performance for various aspects of your brand, including your website, sales, retention rates, and lead generation.
With this breadth of data, it’s easy for companies to extract actionable insights and make data-driven decisions to boost their business’s overall performance.
If you notice web visitors aren’t subscribing to your lead magnet, you can take a more in-depth look to determine the problem.
Perhaps shoppers aren’t buying a specific product you’re up-selling, you’ll have the information to change the product or refine your approach.
Revenue and sales forecasting are essential to evaluate whether your brand is in the right direction.
If you’re not making enough sales, or notice a decline in your monthly revenue, you can use real-time data to find solutions.
Marketing dashboards reveal data about your customer’s trends and buying patterns to accurately predict your revenue and sales and employ strategies to optimize these figures.
Without this benefit, businesses can’t validate their marketing strategies or justify investing in marketing campaigns and tools.
Real-time data is priceless because you get a clear insight into your buyers while they move through your buyer’s journey.
Many marketing dashboards provide AI suggestions based on real-time data, so your business can take action as opportunities arise.
Real-time data uncover who your buyers are, what challenges they face, how likely customer loyalty is for your business, and how you can retain unsatisfied customers.
Summary: Top Digital Marketing Dashboard Benefits
With so many digital marketing metrics, which should you track form your digital marketing dashboard?
These are the best marketing metrics to evaluate and monitor:
Conversion rates are one of the top digital marketing dashboard metrics to track. Conversions don’t only have to be sales.
Your conversions are when web visitors take your desired action. This includes requesting a consultation, subscribing to your email list, or anything that signifies leads are progressing through your sales and marketing funnels.
Here’s a formula to measure your conversion rates:
Your click-through rate (CTR) measures how well users click on your paid ads, or SERPs to arrive on your website or a dedicated landing page.
A high CTR but low conversion rate may indicate your content before users click through is engaging, but this changes after they arrive on your website or landing page.
It could also mean you’ve targeted the wrong SEO keywords or audience, or your website and landing page content is not optimized for high conversions.
Here’s how you calculate your CTR:
Your web traffic sources are vital metrics to pinpoint your best-performing web traffic channels. You may run multiple campaigns, including paid ads, SEO, influencer, and referral marketing.
Without measuring and comparing your web traffic sources, you won’t know which of these channels produces the most leads and traffic.
You’ll have the information you need to optimize campaigns that are lacking and boost those with the best rates. Businesses can use Google Analytics to evaluate their web traffic sources.
Your bounce rate determines how quickly web visitors leave your website or landing page by clicking away without engaging with the web page’s content or taking action like clicking on a link.
Many factors, like your niche and web traffic sources, influence your bounce rate. For example, email and referral marketing web traffic have the lowest bounce rates. Paid ads have insanely high bounce rates.
There are also loads more reasons for high bounce rates. Your website may have a super long loading time, or you haven’t optimized it for mobile. Poor content, targeting the wrong audience, and having no CTA’s can also cause high bounce rates.
Here’s how you calculate your bounce rate:
Customer lifetime value (LTV) calculates how much customers contribute to your revenue throughout their relationship with your business.
LVT is essential because successful marketing requires strategic budgeting. You can determine if you’re investing too much into buyers compared to your returns and what prevents buyers from spending more money on your products.
Evaluating and tracking this metric will help you stay ahead of your budgeting goals, and invest your money into aspects that positively impact what you profit from your buyers, and what they need to stay loyal to your brand.
Here’s how to calculate your LTV:
Your customer acquisition cost (CAC) measures how much you invest in marketing and selling to customers divided by how new buyers you generate.
Most brands and marketers are shocked at how high CAC can become. And if you don’t deliver optimal customer experience and achieve brand loyalty, your CAC will be much more than your LTV rates.
While acquiring new buyers is vital for your revenue, you must find ways to use your current customer base to organically drive more buyers to your business, at a lower cost. A fantastic example of this is referral marketing!
Calculate your CAC like this:
How well do you retain your buyers? We just explored CAC, and this metric works hand-in-hand with your customer retention rate.
If you fail at retaining your buyers, you’ll spend more money finding new ones than maximizing how much you earn per customer.
Low retention rates can point to many different problems. Perhaps your customer service is poor, your product doesn’t meet buyers’ standards, or lacks personalization.
If your business is suffering from low retention rates, ensure you employ measures to communicate with your customers, identify the problem and fix it!
Use this formula to work out your customer retention rate:
Loads of returning visitors is the lifeblood of a thriving business and this is something most brand-owners dream of.
If you have lots of returning visitors, this could mean your product is fantastic and personalized to your buyers, your customer experience is on par, or you’ve connected with your customers in a way that secures customer loyalty.
On average, businesses have 25 to 30% repeat buyers.
However, don’t sit back and relax if you notice loads of returning visitors.
Leverage this opportunity to maximize how much your returning visitors spend on each visit, and communicate with them to understand how you can evolve your brand and keep them on your books for longer.
You can determine your returning visitors rate from your website analytics.
Businesses must monitor what challenges may deter repeat buyers too.
Do your repeat buyers have high bounce or low conversion rates? There’s most likely a problem with your website content.
Maybe your returning customers don’t exceed how much they spend on your business. Consider tactics like product up-selling, cross-selling, re-targeting ads or offer discounts with s higher spend minimum than what buyers usually spend .
Summary: Which Digital Marketing Metrics to Track
There are many digital marketing dashboards out there. But very few are worth investing in!
These are the top digital marketing dashboards, their features and how they improve your marketing performance:
Klipfolio is one of the best digital marketing dashboards for all the right reasons! Businesses can customize their dashboard and workflows to suit their campaigns and metrics, and you can leverage real-time data.
Klipfolio provides easy-to-interpret data visualizations, and ample data filters to pinpoint the metrics you want to evaluate.
You can visualize your data with over 32 chart types, and customize your digital marketing dashboards with HTML, CSS, and JavaScript to tailor your dashboard to your brand.
Brands have the opportunity to seamlessly invite team members to collaborate, integrate hundreds of apps, and export custom reports.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.5/5
Website: klipfolio.com
Cyfe isn’t as pricey as many other digital marketing dashboards, making it ideal for startups and small businesses.
Using this all-in-one digital marketing dashboard, you can analyze, visualize, track, import, and export all the valuable data you need to boost revenue.
In real-time, Cyfe lets you measure your website, social media, sales, and customer support metrics. You can add your branding to reports and leverage custom workflow themes. Cyfe has pre-built widgets to pull data from over 100 integrated tools and measure over 250 marketing metrics!
Businesses can set data goals, view historical data, create custom URLs, share their dashboards and create custom data sources for accurate tracking.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.4/5
Website: cyfe.com
While GoodData doesn’t say much about its integrations, this marketing dashboard does support third-party tools!
GoodData prides itself on providing tailored dashboards supported on any device and any cloud while offering real-time analytics.
As a business intelligence marketing dashboard, brands use GoodData to build bespoke data applications for in-depth data extraction, preparation, analysis, and monitoring.
This platform provides interactive data visualizations for dynamic evaluation and tracking, and you can embed your analytics into any tools and workflows through integrations.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.1/5
Website: gooddata.com
Although Tableau can cost a pretty penny, this BI marketing dashboard has many features you don’t want to miss out on.
Tableau offers highly customizable marketing dashboards, with a simple drag-and-drop interface. Businesses can manage their data offline, export unlimited reports and leverage AI recommendations based on real-time data for profitable marketing opportunities.
Tableau will notify you of updates in your data through real-time notifications and integrate loads of apps, from your CRM platform to data exporting and analysis tools.
What’s unique about this digital marketing dashboard are the powerful AI features for accurate revenue forecasting and management.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.4/5
Website: tableau.com
Need a modern business intelligence platform to uncover AI-powered insights? Datapine is an excellent competitor!
With AI features like insights, alerts, and real-time data, you can understand your audience and overall marketing performance like never before.
Datapine provides predictive analytics for accurate forecasting, and you connect many apps, including CRM platforms, social media channels, and productivity tools.
Using Datapine, it’s easy for businesses to extract analytics from various channels, analyze and monitor this data, and make data-driven decisions.
You can also customize your dashboard through a drag-and-drop editor and analyze your data from countless data visualization charts.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.6/5
Website: datapine.com
Grow is one of the ultimate BI marketing dashboards for enterprises and large businesses. You can export and import data sets as much as you’d like and use data tags for efficient data management.
Brands can create custom data sets for tailored tracking and custom data calculations to get the exact insights they need. You can invite your team members for collaboration, set dashboard permissions based on team member roles, and integrate loads of tools for robust BI analytics.
Businesses can connect e-commerce platforms, social media channels, productivity tools, team communication tools, CRM software, and so much more!
Plus, Grow has loads of data visualization charts to evaluate and share your marketing performance.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.3/5
Website: grow.com
Sisense helps businesses embed their analytics into any workflow and application to make critical decisions with confidence!
With this digital marketing dashboard, you can use real-time data and AI insights to make accurate, data-driven decisions.
For a branded experience, businesses can develop custom workflows and track the metrics that matter most to them. Sisense also offers solutions for custom self-help portals, which many other digital marketing dashboards don’t support.
Another unique feature is the white label dashboard function. You can rebrand Sinsene’s dashboards and workflows as your own and share your analytics with clients, stakeholders, and employees.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.3/5
Website: sisense.com
Zoho Analytics is one of the most popular digital marketing dashboards for businesses of any size! You can leverage real-time data and insights, unify all your key metrics, and secure your data.
Unlike many digital marketing dashboards, Zoho Analytics provides data storytelling to give you an accurate idea of how your data has progressed over time, and what this means for your brand.
Through augmented analysis, businesses can forecast their revenue and sales and employ marketing strategies to change the direction of or optimize this data.
There are also no limitations for Zoho Analytics integrations. You can connect HubSpot, Stripe, Google Drive, Shopify, and Google Ads, to name a few.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.2/5
Website: zoho.com
Looker is a Google Cloud and that should attest to its efficiency already! Businesses can create custom dashboards and workflows and rely on real-time data to make strategic decisions.
Looker provides technology solutions like embedded analytics for robust and accurate reporting in the simplest form.
You also have the flexibility to choose your Cloud and database platform, as Looker supports apps like AWS, Google, RedShift, Snowflake, and SQL dialects.
And like any sound digital marketing dashboard, this platform offers data visualization in various formats, and data governance to secure your analytics and keep hackers at bay.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.4/5
Website: looker.com
Swydo is the king of automation when it comes to digital marketing dashboards. This platform enables businesses to create automated, custom workflows and dashboards based on their marketing metrics and goals.
Because Swydo ultimately wants to help you save time, you can rely on features for automated report scheduling and automated data management tools.
Businesses can evaluate and track their analytics for PPC ad campaigns, social media marketing, and analytics. This platform will advise your business when specific metrics need your attention while highlighting your best performing marketing channels.
As if it couldn’t get any better, Swydo also allows white labeling to make your dashboard your own!
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.4/5
Website: swydo.com
Domo is another 360-degree digital marketing dashboard, offering a robust range of features for accurate, actionable data.
This platform allows you to extract data from pretty much every channel, including your CRM, social media, customer service, and team communication platforms.
Domo has functions to create custom workflows and data applications so you can track and monitor your campaigns.
Businesses can also enjoy data visualization with various formats and charts available, data governance for optimal data security, and embedded analytics.
If you need to share your metrics, it’s simple through Domo’s endless integrations.
Key Features:
Third-party Integrations:
Pricing:
G2 Score: 4.4/5
Website: domo.com
A digital marketing dashboard is the way to go to save time, leverage actionable insights, access real-time customer analysis, and accurately forecast your sales and revenue.
The digital marketing dashboard you choose depends on your company size, marketing goals, and what tools and apps you’d want to integrate.
Fortunately, the best marketing dashboards provide AI and automation-powered features, with many of them offering countless integrations.
Opt for any of these digital marketing dashboards to optimize and scale your marketing campaigns!
A marketing dashboard is a data visual analysis tool that unifies all your key metrics. You can monitor and leverage real-time data and AI-insights for strategic marketing decisions. Read this article for the best marketing dashboards, the key features they offer, and how they can boost your brand through accurate, robust tracking and analytics.
The perks of investing in a marketing dashboard include saving time, leveraging actionable insights, accessing real-time customer analysis and accurate revenue and sales forecasting. This article covers the top perks of digital marketing dashboards, and the best platforms in 2024, what features they offer, how much they cost and why you need them.
The best marketing dashboards include Zoho Analytics, Grow, Cyfe, Klipfolio and GoodData. More of the best marketing dashboards are Datapine, Sisense and Looker. Read our article for more of the top marketing dashboards, what features they offer and how much they cost. Plus, we have the top perks of marketing dashboards for brands in 2024.
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