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Using the right affiliate tracking software is crucial for your affiliate marketing program!
Tracking your affiliates, revenue and the program as a whole is essential for success.
The right affiliate tracking software will help you identify what’s working (and what’s not) and make data-driven decisions to optimize your program and drive higher returns.
So, what, exactly, is affiliate tracking software? What does it do and how do you choose the right one?
And, most importantly, which ones are the best affiliate tracking software?
In this article, we provide an in-depth review of some of the top affiliate tracking software available, including their features, pros and cons, pricing, and user reviews.
Whether you’re just starting out with affiliate marketing or looking to upgrade your current tracking system, we’ve got you covered!
Ready to get started?
Let’s jump right in!
This is a short comparison of the different software tools you can use to track your affiliate campaigns. For the full reviews of each of these tools, continue reading the full article.
Best Affiliate Tracking Software | Key Features | Pricing | Our P2P Rating |
Clickmagic |
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Refersion |
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PartnerStack |
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Everflow |
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impact.com |
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CrewFire |
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Post Affiliate Pro |
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Voluum |
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UpPromote |
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FirstPromoter |
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Rebrandly |
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CAKE |
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Lead Dyno |
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As an affiliate manager, it’s important to have a system in place that can accurately track the performance of your campaigns and provide insights into their success. This includes tracking key metrics such as clicks, conversions, and revenue, as well as identifying trends and patterns in your data.
A stable and reliable tracking system can assist you in determining which campaigns are performing well and which are not. For example, if you see that one campaign has a high click-through rate but a low conversion rate, you can use this information to make changes to the campaign and improve its performance.
On the other hand, if you have a campaign that’s driving a lot of conversions, you can use this data to allocate more resources to that campaign and potentially increase your overall revenue.
Overall, a reliable tracking system is crucial for any affiliate marketing program. It helps you measure the success of your campaigns, identify areas for improvement, and make data-driven decisions to optimize your efforts and drive more revenue.
If you’d like to learn more about affiliate marketing itself, this video by John Crestani does a great job of showing you how to get started.
Summary: Why Use Affiliate Tracking Software?
Using affiliate tracking software can help affiliate marketers accurately track the performance of their campaigns and identify trends and patterns in order to optimize efforts and increase revenue.
When evaluating affiliate tracking software, there are several key factors to consider, including:
What features does the software offer, and are they suitable for your needs? While some software only has basic tracking capabilities, others may have more advanced features such as split testing or fraud detection. Make certain that the program you buy includes the features that are most important to you.
Is the software user-friendly and easy to navigate? You’ll want to choose software that is intuitive and easy to use, especially if you’re new to affiliate marketing.
Does the software integrate with other tools you’re using, such as your website or email marketing platform? It’s important to choose software that can easily integrate with your existing systems.
What kind of support is offered by the software provider? Look for a provider that offers a variety of support options, such as email, phone, and online resources.
What is the cost of the software, and does it align with your budget? Consider the price of the software in relation to its features, and make sure it’s a good value for your business.
What do other users have to say about the software? Look for reviews from other affiliate marketers to get a sense of how well the software works and whether it’s a good fit for your needs.
Summary: How to Evaluate Affiliate Tracking Software
When evaluating affiliate tracking software, it’s important to consider features, ease of use, integrations, support, pricing, and user reviews so that you can find the best tool for your needs.
ClickMagic is a cloud-based software platform that allows users to track and optimize their online advertising campaigns. It provides a range of features and tools to help users improve the performance of their campaigns, including click and conversion tracking, split testing, and real-time reporting.
With ClickMagic, users can create and manage their own tracking links, which can be used to track clicks and conversions across a variety of platforms, including social media, email, and display ads. The platform also allows users to segment their traffic and track the performance of different campaigns, ad groups, and placements.
Pros
Cons
Website: ClickMagick
Refersion is a comprehensive software platform designed specifically for affiliate marketing and tracking. It offers a range of features and tools to help brands, influencers, and affiliates manage their campaigns and commissions.
Moreover, Refersion easily integrates with platforms like Shopify and WooCommerce, allowing users to track and manage their campaigns across multiple channels, and can be connected with CRM and payment systems like PayPal, MailChimp, and Zapier.
Pros
Cons
Website: Refersion
PartnerStack is an affiliate marketing software designed specifically for B2B SaaS companies, and it automates many of the tedious processes involved in affiliate marketing. Additionally, PartnerStack has a marketplace of over 65,000 B2B SaaS partners, providing you with a wealth of opportunities to improve your affiliate marketing efforts.
Additionally, PartnerStack supports multiple partnership programs running concurrently, and it provides custom links that track every click and successful sale. Moreover, PartnerStack also offers flexible integration with popular marketing and CRM software such as HubSpot, Slack, and Google Sheets, and you can further customize integrations using the PartnerStack API.
Pros
Cons
Website: PartnerStack
Everflow is a cloud-based performance marketing platform that offers services in affiliate management and partner tracking. It offers some of the best analysis and automation tools for affiliate marketers and streamlines their daily tasks.
Moreover, Everflow is known for its advanced analytics and data visualization capabilities, which help analyze campaign performance and produce efficient reports. In addition to its primary focus on affiliate marketing, Everflow also offers influencer marketing and mobile marketing capabilities. Some of the main features of the software include affiliate tracking and management, commission management, payment tracking, email marketing, and fraud detection.
Pros
Cons
Website: Everflow
Impact.com is a comprehensive partnership management platform that helps brands streamline and optimize their partner relationships. It features advanced tracking technology that accurately attributes conversions to the appropriate affiliates, using both cookie-based and non-cookie-based methods. This ensures that affiliates are accurately credited for their contributions, regardless of the device being used.
The platform also offers tools for managing various types of partners, including influencers, content publishers, B2B partners, and ambassadors. In addition, it provides branded sign-up links and customizable interfaces, allowing brands to maintain their image while interacting with affiliates.
Pros
Cons
Website: impact.com
CrewFire is brand ambassador software that helps businesses recruit and manage brand advocates. It combines elements of influencer marketing, brand ambassador programs, and affiliate marketing to help DTC eCommerce retailers turn their customers into ambassadors and increase referrals, user-generated content, and social media engagement.
The platform offers an affiliate program that rewards ambassadors for creating content and making sales and provides tools for tracking affiliates and conversions. You can set up a reward system for affiliates, including profit splits, discounts, exclusive events, freebies, and other perks. CrewFire allows brands to make direct payments to affiliates through PayPal and ACH and offers integrations with popular eCommerce platforms like Shopify, WooCommerce, and Magento to track ambassador sales and rewards.
Pros
Cons
Website: CrewFire
Since its founding in 2004, Post Affiliate Pro has been a provider of affiliate software services to affiliates in 123 different countries. It is a popular choice among e-commerce brands due to its customizable user interface, advanced features, and affordable pricing.
Moreover, Post Affiliate Pro uses advanced tracking methods like flash cookie tracking to provide accurate results and protect affiliate links from fraud. The tracker also offers per-product tracking, which allows you to track and manage multiple affiliate programs and analyze your progress and commissions for each product and campaign.
Pros
Cons
Website: Post Affiliate Pro
Voluum offers a convenient dashboard that keeps you up-to-date with the latest metrics on your campaigns. It’s also easy to navigate and highlights actionable data to help you with effective affiliate marketing.
One of the standout features of Voluum is its support for over 50 affiliate platforms, making it easier to manage multiple campaigns. It tracks a wide range of data, including ad impressions and organic traffic, and even scans your landing page for errors. Integrated with traffic sources like Google Ads and Facebook, Voluum provides an accurate report of your campaign results.
In addition to tracking your campaigns, Voluum can also help you fine-tune your settings to get the most out of your affiliate links. You can also receive reports on data and market trends to help you strategize for your next campaign. Finally, the tracker helps keep suspicious traffic away, allowing you to detect and block bots to keep your campaigns authentic.
Pros
Cons
Website: Voluum
UpPromote is a highly recommended, all-in-one affiliate management solution with over 60,000 global users.
In addition to its comprehensive affiliate management tools, UpPromote also offers the ability to list your offer on the UpPromote Marketplace, a platform for finding potential affiliates and influencers.
Its unique customer referral feature allows customers to promote your products while shopping in your store, without the need to join any affiliate programs. This helps to drive sales through positive word-of-mouth and strengthen connections with loyal customers.
Pros
Cons
Website: UpPromote
FirstPromoter is a favorite among SaaS companies and offers a range of features for tracking, managing, and optimizing your campaigns. With its automated insights and ability to handle multiple campaigns at once, FirstPromoter can help you get a better understanding of your clients’ purchasing behavior and improve the effectiveness of your campaigns.
One of the standout features of FirstPromoter is its ability to handle multiple campaigns at once and provide automated insights into your clients’ purchasing behavior. You can use it to track things like subscription renewals and cancellations, as well as generate detailed sales analysis. All of this helps you get a better understanding of how your campaigns are performing and make any necessary adjustments to improve their effectiveness.
Pros
Cons
Website: FirstPromoter
Rebrandly is a leading platform for managing branded links, offering a reliable solution for branding, sharing, tracking, and protecting business links.
Branded links are customizable, memorable, and pronounceable, which helps companies and individuals to increase their brand’s visibility. Such links improve link trust and can increase the click-through rate by up to 39% compared to generic short URLs.
What’s handy about Rebrandly is you don’t need technical experience. This link tracker is intuitive and user-friendly.
Key FeaturesPros
Cons
Website: Rebrandly
CAKE is a trusted affiliate marketing and tracking solution used by over 500 brands in 50+ countries. This platform empowers you with real-time reports and custom targeting to maximize your marketing performance. With CAKE’s information-driven approach, you can achieve higher impressions and conversion rates.
One of the standout features of CAKE is its flexible and customizable platform, which helps you track and manage sales. It offers solutions like location and device targeting to give you a better understanding of your audience, as well as the ability to pinpoint specific events that lead to successful sales.
In addition to helping you track your campaigns, CAKE also takes steps to protect your profits and reputation as an affiliate marketer. It uses pixel whitelisting to block suspicious clicks in the event of server-to-server tracking and sends notification alerts when it detects bad traffic. All of this helps ensure that your campaigns are successful and your profits are secure.
Pros
Cons
Website: getcake
LeadDyno is one of the most powerful affiliate marketing platforms that helps businesses and marketers optimize their strategies and better understand their audiences. Since its inception in 2014, it has tracked over 86 million referrals, and the platform boasts a clean user interface and offers a range of features, including support for various e-commerce platforms and affiliate portals, as well as commission and campaign management.
Moreover, with LeadDyno, you can get detailed reports on the performance of your marketing channels and customer behavior, helping you to optimize your campaigns and boost sales. It even helps with lead generation by capturing the email addresses of potential customers who did not complete a purchase.
In addition to its standalone features, LeadDyno also offers integrations with popular applications like Mailchimp, Hubspot, and ZohoCRM, as well as subscription services like Chargify and Cratejoy, giving you a comprehensive view of all your affiliate activities in one place.
Pros
Cons
Website: LeadDyno
And there you have it—everything you need to know about affiliate tracking software!
In this article, we went over how affiliate tracking software can be a very useful tool for affiliate marketers who want to know exactly how their campaigns are performing and how they can be improved to increase revenue.
We also took a look at choosing affiliate tracking software and how it’s important to consider features, ease of use, integration, support, pricing, and user reviews. And by carefully evaluating these factors, you can find the software that best fits your needs and helps you take your affiliate marketing to the next level.
Finally, we provided a detailed review of the top affiliate tracking software, so you could choose the one that best meets your needs.
So what are you waiting for?
Pick one!
Affiliate marketing is the process of a company partnering with affiliates, either individuals or other companies, to promote its product or service. These affiliates are given an affiliate link, and when a customer purchases through that link, the affiliate is paid a percentage of the purchase price. Read the full review for the best affiliate tracking tools to use in your affiliate marketing program. Affiliate tracking software is a tool that helps affiliates and businesses track the performance of their affiliate marketing campaigns. It allows affiliates to see how well their marketing efforts are converting into sales or other desired actions, and it allows businesses to see how well their affiliates are promoting their products or services. Check out the full review for the best affiliate tracking tools and what they offer. An affiliate tracking ID is a unique identification code or username that is used to track an affiliate's performance as part of an affiliate marketing program. It is usually included in a special URL that the affiliate uses to promote the brand's products or services. When a customer clicks on this URL and makes a purchase or takes another desired action, the tracking ID helps the brand track the affiliate's performance and the traffic that the affiliate has brought to the brand's site. Read the full review to learn more about affiliate tracking and the best tools to use in your affiliate marketing program.
Frequently Asked Questions
What is affiliate marketing?
What is affiliate tracking software?
What is an affiliate tracking ID?
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