11 Best Mobile Marketing Agencies in North America and the UK [202 Full Review]

Mobile marketing market is booming. If you’re in the app business, or just have an app for your business, using a specialized mobile marketing agency can help you make the most of your mobile marketing!

If you don’t have the time, skills, personnel or expertise to do your own market research, create ideal buyer personas, manage your PR, run campaigns and provide top notch customer support… A mobile marketing agency is a great choice! 

Today, we’re covering all the top mobile marketing agencies in North America and the UK in detail, as well as the mobile marketing services they offer and how to choose the right one!

What Mobile Marketing Services do Agencies Offer, and which Channels Do They Use?

Mobile marketing agencies offer a variety of services to help create and market SEO-optimized mobile apps, provide product support, and develop effective paid acquisition and organic strategies for their clients.

Different agencies offer different services. Some will do market research and manage your public relations (PR) for you too, while others will focus solely on specific areas of your mobile marketing campaign. 

Let’s take a look at the core services offered by mobile marketing agencies, and the channels they most frequently use:  

App Store Optimization (ASO)

Did you know you get Search Engine Optimization (SEO) for Google Play Store? That’s how mobile marketing agencies drive users to your app!

A mobile marketing agency will, among many other things that ASO requires, develop your app store icon, do deep linking and add a preview emphasizing the best features of your app.

These agencies will also add an SEO-rich app description to interest users and encourage them to download your app. App Annie confirms a 7% increase year-over-year in mobile app downloads.

To ensure your business falls in that percentage, you need to have a reliable ASO strategy that generates organic traffic to your mobile game or app.

Paid Acquisition

Mobile marketing agencies will can take of all your media buying processes, including PPC ads, banner ads, display ads, video ads, and paid social media ads. 

It’s not surprising that mobile marketing agencies use social media ads as 90% of marketers say that social media significantly increases their brand awareness. And over 50 million businesses use Facebook pages to connect to their consumers.

Many mobile marketing agencies provide a full social media marketing service and will take of everything from content creation to managing your social media accounts for you.

A good mobile marketing agency will also manage your paid ads to keep your Cost-per-Install (CPI), which is how much you spent on paid advertising per customer to get them to install your mobile app, low as possible. 

For android apps, the average CPI is $0.86, and for IOS apps, the average CPI is $0.44. However, the CPI rate ramps up for paid social media apps on platforms like Facebook, Instagram, and Twitter.

The average CPI for Facebook ads is $1.80. For Instagram, it’s $2.23, and for Twitter, it’s $2.53. As you can see, it is well worth investing in an agency’s expertise to keep your CPI as low as possible! 

Seeding Strategy

Seeding refers to allocating marketing techniques (content to share, products to sample etc.) to a specific group of people hoping they’ll stimulate the market, and get your mobile app or game to trend. Agencies execute seeding through influencers and industry experts.

Take a look at this video by Transformation Academy for more on seeding:

Market Research

Mobile marketing agencies will conduct market research to understand who your competitors are, where your business has the upper hand, and what your weaknesses are.

This involves identifying your ideal buyer persona and analyzing which of your consumers will find the most value in your mobile marketing strategy. This step is essential to develop a mobile marketing strategy suited to your business’s objectives and audience. 

Product Support

Products like apps require usability auditing, localization, and of course, monetization. Mobile marketing agencies can help you with all of those, and provide quick and knowledgeable customer support. Glitches happen and great customer support is critical! 

Public Relations

PR is about online reputation management to promote your mobile products. Having a mobile marketing agency will ensure that your public relations strategies are adaptive to your consumers and encourage them to take action. They will track and analyze your data to ensure you’re meeting your PR objectives, and make any improvements when it’s necessary. 

5 Best Mobile Marketing Agencies in North America

1.Moburst

Moburst is a mobile-first full-service digital marketing agency. Their services range from mobile strategy, web and app development, ASO, and SEO, to influencer marketing and creative content production.   

Moburst sets the bar high for mobile marketing agencies in North America – they have been featured over 225 times in the top 10 charts for mobile marketing agencies, have installed over 140 million apps, and have developed over 3800 mobile campaigns.

They offer a full set of mobile marketing services, including strategy development, web and app design and development, ASO, SEO, creative input, and campaign management.

Moburst also has extensive digital, social media, and influencer marketing expertise, with an emphasis on tech- and data-driven campaign optimization.

2.GameChangerSF

Within 8 years, GameChangerSF has worked with countless businesses in the gaming, and entertainment industries, amongst many more. This mobile marketing agency offers a full kit of services like re-targeting ads, A/B testing, native ads, and data science techniques.

GameChangerSF helps both large and small businesses develop and execute successful mobile marketing strategies. Google and Facebook are partners of this agency. On their website, you’ll find an inquiry form. In the form, you can specify your business objectives, budget, and any additional information. 

3.FIVE

Being around for well over a decade, FIVE has a large team to build and market mobile products that deliver value to their clients. For a language app, Rosetta Stone, FIVE has increased its revenue by almost 6 times, and for a travel app, Marriott, FIVE increased its returning users by 62%.

This agency has racked up a substantial amount of experience to rely on their expertise, and they help businesses from product design to growth marketing. FIVE is an ideal solution for any business that needs an all-encompassing mobile marketing agency. 

4.Appular

Appular focuses on providing PR, ASO, and user acquisition services for mobile marketing. This agency has worked with several clients in diverse industries to create responsive, attractive mobile apps and develop successful mobile marketing strategies.

Nothing is missing from Appular’s range of expertise, and the agency will help your business create a social media viral strategy to raise brand awareness, and they’ll keep your PR in the good books. Appular has completed over 150 different projects and achieved over 500 million mobile app downloads in total. 

5.ComboApp

As another mobile marketing agency thComboApp at’s been around for a while, has helped over 300 organizations design, develop and market their mobile apps. The industries ComboApp has served include Finance, Law, Education, Healthcare, E-commerce, Entertainment, and Tourism.

This agency also helps optimize businesses’ content marketing, including SEO analysis, and execution. ComboApp is accredited too and has over 290 partners, and has completed 847 projects to date. 

6 Best Mobile Marketing Agencies in the UK

1.ConsultMyApp

2.Adsbalance

Adsbalance is an innovative mobile marketing agency with over 40 different traffic sources, 70 different media buyers, 2 million installs monthly, and 100 bloggers in their database. 

This agency focuses on optimizing your performance marketing, influencer marketing, and media & PR toolkit. Twitter, Google, Facebook, and TikTok are all partners of Adsbalance, providing their credibility in this industry.

3.SLON Media

This full-service marketing and video production agency has combined expertise in creativity, technologies, and marketing to drive optimal results. SLON Media places significant attention on the visual components of mobile marketing to engage consumers. 

Whether you need help with attaining content licensing, or you’re trying to break into TikTok, SLON Media has you covered. This mobile marketing agency in the UK has over 191 successful projects and serves industries of all kinds. 

4.Somo

Somo has pioneered over 1000 digital products for over 100 businesses. The agency has worked with brands like The Economist, Experian, and Cinch. For all their clients, Somo doesn’t shy away from using fresh approaches to capture brands’ voices and help their clients achieve their objectives.

You can find Somo offices in London, Bristol, Charleston, Washington, and Medellin. Whether you’re a small or big enterprise, Somo has a fully equipped toolkit to help you! 

5.Skyrise

Skyrise uses programmatic solutions to increase brand awareness, drive sales, and generate leads. Businesses have access to advisory services based on their objectives and location-based marketing to capture their audience.

Skyrise has assisted businesses from various industries, and they offer an all-inclusive media marketing solution to brands. Plus, most of Skyrise’s clients are world-recognized brands that would only trust a credible mobile marketing agency.

6.Monsterlab

Monsterlab, formerly known as Nodes, has been around for quite some time. This mobile marketing agency has a broad network of clients including, Tempur and GLS and has a network of 20 offices across the globe. Unlike most mobile marketing agencies, Monsterlab offers services that extend mobile marketing like IT architecture, and machine learning. 

The diverse, technologically based services offered by Monsterlab allow this agency to help with all aspects of your marketing and technology strategies. Monsterlab will not only help you develop a mobile marketing strategy to multiply your conversions, but the agency will also help ensure you’re using tools that suit your business best. 

How to Evaluate Mobile Marketing Agencies

Before partnering with the first agency you come across, you must evaluate your choice of mobile marketing agencies.

As I mentioned earlier, some agencies specialize in one focus area, and others offer a full range of services. You need to understand what your business needs to determine the best mobile marketing agency for you.

Let’s discuss a few more points to evaluate for a mobile marketing agency. 

1. Mobile-savvy. This might sound like a no-brainer, but hear me out. Many mobile marketing agencies don’t keep updated with the latest mobile trends and various elements of the mobile marketing environment. Don’t wind up with one of these agencies because you assumed every agency is genuinely mobile-adaptive. Ask the agency how they plan to promote your mobile apps or achieve your goals. A reliable mobile marketing agency will answer your question right away.

2. Reputation. Check client reviews, testimonials and case studies to confirm if the agency is worth the buck. Ample positive case studies prove an agency has gained its fair share of experience and its expertise is effective. If you find more negative reviews than positive ones, don’t consider the agency.

3. Flexibility. What if your agency follows its standard procedure, but the prescribed strategies show no results? In this case, you want an agency that isn’t afraid to try new techniques and understands that each business requires a unique approach. Avoid agencies that are hell-bent on sticking to traditional processes.

4. Communication. The agency you choose must keep you updated regularly. They should send you a weekly or monthly report on their strategies, and regular information about progress or setbacks. You shouldn’t have to wait days for a response or be the only party initiating communication.

5. Goal setting. From the get-go, the mobile marketing agency should define its primary Key Performance Indicators (KPIs), the structure of its process, and the strategy to accomplish your objectives. 

6. Team members. Find out WHO is going to be working on your mobile marketing strategy. Do research on sites like LinkedIn to check the team members’ professional backgrounds and if they have a proven track record.

7. Social media authority. Check how much engagement a mobile marketing agency gives and receives on social media. If the agency has a thriving social media following and ample positive interactions, you’re good to go!

8. Cost. Any marketing agency is not “cheap”, yet many are affordable. Besides ensuring that the agency’s prices suit your budget, you need to determine if their services and quality are worth the cost. Having a consultation with the agency to discuss your business objectives will make this clear. 

Final Thoughts & Our Two Best Picks

The mobile marketing agencies in the UK and North America each offer their own specialties to help your business develop a successful mobile marketing strategy. From the agencies in North America, our favorite choice is SEM Nexus. 

SEM Nexus has worked with enough top-notch companies to know their way around mobile marketing. This mobile marketing agency offers everything a small or large business needs, without unnecessary services. SEM Nexus can help brands establish every stage of their marketing strategy. 

As for mobile marketing agencies in the UK, our top choice is Adsbalance. This UK mobile marketing agency can help you create a mobile marketing strategy that works and goes viral. Adsbalance is the ideal full-service mobile marketing strategy to service any brand.

Choosing a mobile marketing agency in North America and the UK can be hard, but with this guide, it will be a breeze!

References

Statista: Percentage of mobile device website traffic worldwide

WebFX: 8 Mobile Marketing Statistics That Prove Mobile Matters

App Annie: The State of Mobile: New Records Beckon

SuperOffice: 37 Customer Experience Statistics You Need to Know

BusinessofApps: Cost Per Install (CPI) Rates (2023)

SmallBizTrends: Social Media Marketing Statistics Important to Small Businesses

DreamGrow: 21 Social Media Marketing Statistics You Need to Know