Top 9 Influencer Management Platforms [2024 Update]

Are you using a spreadsheet to record and manage influencer lists?

We’ve all been there!

Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.

There are hundreds of influencer marketing marketplaces and platforms around. However, when it comes to influencer management capabilities, it can be difficult to choose the right solution.

Take a look at our quick reviews of top influencer relationship management tools to help you take the next step in your influencer marketing journey.

Quick Overview: Top Influencer Relationship Management Software

Here’s a quick review of best influencer management software in 2024, how much they cost, the pros and cons of each and how we rate them:

Keep scrolling to read the full, detailed, reviews below!

1.Influencity

Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market.

Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns.

This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.

Influencity’s platform offers a search engine with over 170M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting.

Pros:

• One of the biggest influencer databases in the market
• Full control of your relationship with influencers, no intermediaries
• Easy and efficient usability and intuitive design
• Affordable and customizable plans
• Outstanding customer support service
• Offers email integration with the Influencer Relationship Management tool

Cons:

• Communication with influencers can only be done via email, using the IRM integration

Website: https://influencity.com/

Pricing: Starts at $98/month. A 7-day free trial is available.

2.Afluencer

Meet influencers and creators on Instagram, TikTok, YouTube, Twitter and Facebook. Afluencer is the easiest influencer platform to get started with.

You can post a “Collab” opportunity in minutes and begin fielding applications from qualified influencers the same day.

Search by interests, followers, social channels, desired demographics and more. You post – Afluencer recruits for you.

Easy to evaluate your influencer candidates. When you approve an influencer, an intro is made and you can direct message your new partner.

Pros:

• Quick and easy to get started
• Post your “Collab” in minutes
• Chat directly with influencers you approve
• A “high engagement” influencer base
• Generous free plan
• Live chat, phone and email support

Cons:

• Channels are limited to the major social media platforms

Website: https://afluencer.com/#/brands

Pricing: Free (potentially forever) to $199/month.

3.Tapfiliate

Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here.

With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business.

Easily set up your own referral and influencer programs in just minutes with over 30+ plug and play integrations for e-commerce and saas.

Influencers are given their own referral links and coupon codes, as well as a branded dashboard with access to marketing materials they can use to promote your business.

Additionally, you will have detailed reporting to track performance and gain insights into what is moving the needle for influencer-driven marketing efforts.

The referral software supports multiple languages and currencies, so you can run a global campaign. Plus, you can custom-brand your sign up pages, referral links, and emails.

Pros:

• Give personal referral links and coupons
• Create shareable social media posts
• Customized commissions and performance bonuses
• Set triggered email notifications
• Manage banners and other marketing materials

Cons:

• No data from social media

Website: tapfiliate.com

Pricing: Starts at 69$/month

4.Traackr

Traackr has one of the best-known influencer marketing platforms around, having started right at the beginning of the industry. The platform features a comprehensive influencer database with a great set of search filters.Other features include audience analysis, visualization maps, social listening and campaign tools.Even a quick read through of various Traackr reviews shows what people love the most about them:Pros:

• Variety of influencer discovery and management tools
• Comprehensive influencer database
• Customer service
• Reporting and analytics
• Ease of use

Cons:

• It can sometimes take up to a day to process a bulk upload of influencers
• Constant updates to the UI means that customers hardly get a chance to master it

Website: http://www.traackr.com/

Pricing: Traackr pricing is based on usage like most influencer marketing software providers. With top clients like L’Oreal, Microsoft, and Samsung, it is not surprising that their starting package is $30,000.

5.Upfluence

Upfluence is a leading influencer management platform that offers everything from influencer discovery, analysis, and recruitment to ongoing influencer management, performance tracking, in-depth reporting, and payments.

Upfluence has a vast influencer database spanning nano- to celebrity influencers across a wide range of niches.

Its powerful search filters help you find the perfect influencers for your needs, and the platform can identify organic influencers and potential brand ambassadors among your clients.

Social listening features monitor niche-related hashtags and mentions, enriching your influencer strategies and helping you connect with organic brand advocates.

Upfluence integrates seamlessly with your email, CRMs, PayPal, and Zapier. It also integrates with top e-commerce platforms like Shopify, BigCommerce, WooCommerce, and Adobe Commerce, making it ideal for e-commerce brands.

Pros:

• Comprehensive influencer management platform, including pay-outs, and product shipping
• Huge database of vetted influencers of all sizes from nano-influencers to celebrities
• In-depth search filters and influencer audience analysis
• Social listening and organic influencer discovery features
• Create in-app discount codes
• One-click shipping from within the app
• Advanced analytics and reporting
• Third party integrations for email, CRMs, PayPal, Zapier and more
• E-commerce integrations with Shopify, BigCommerce, WooCommerce & Adobe Commerce
• Affiliate management features

Cons:

• Initial set-up can be quite an involved process
• Comprehensiveness of the features can be overwhelming for new users

Website: upfluence.com

Pricing: Upfluence provides custom pricing and offers three different packages, ranging from a single seat growth plan to a 25-seat enterprise plan.

6.Promoty

Promoty is an influencer relationship management tool that allows you to manage all your influencers and collaborations in one place and monitor branded content.

Promoty’s Influencer CRM allows you to find and add Instagram, TikTok, and YouTube creators or find more from a database that includes 64 million TikTok and 72 million Instagram creators. You can filter by interests, audience, and other criteria.

Promoty also provides you can see detailed insights on each influencer, including Instagram and TikTok metrics, audience demographics, interests, brand affinity, followers’ credibility, and more.

Its simple and intuitive Trello-like interface allows you to organize them on boards and columns, with additional notes, labels, and comments, e.g., “is a vegan” or “difficult to work with.”

The tool also offers an in-app chat feature so you can chat with influencers without leaving the platform.  

Promoty is a complete solution that offers tracking and monitoring, analytics, and ROI tracking, which means you can truly do everything from one place for all your influencer marketing campaigns.

Pros:

• Very affordable pricing
• Easy to use interface (similar to Trello)
• Advanced influencer search
• The platform also allows influencers to find and apply to your campaigns
• In-app chat to chat with influencers
• Instagram and TikTok insights
• Campaign tracking, analytics, and ROI tracking features
• Great service and support
• Knowledge base, forums, and online training/webinars available

Cons: 

• Setting up campaign details can take a bit of time
• Some features are only available for Instagram
• Occasional bugs as it is a newer tool

Website: promoty.io

Pricing: Free Plan (limited to 10 influencer slots, with a campaign creation fee of €100), Premium Plan is €50/month for 50 influencer slots, and Custom Plans are available for companies that work with more influencers or need additional features.  

7.Modash

Modash is an influencer marketing platform that lists every creator with 1000+ followers on Instagram, TikTok, and YouTube.

It offers advanced influencer discovery and analysis, provides direct email addresses, and allows you to manage and monitor all your campaigns from one place.

Modash gives you a much broader selection of influencers compared to opt-in marketplaces. In-depth search filters allow you to discover the ideal influencers to match your criteria and meet your goals.

Detailed analysis data shows you everything from demographics, locations, and engagement rates to detailed audience information, including audience overlaps.

Modash also offers excellent influencer management and content monitoring features.

Using lists, you can organize and monitor your recruitment pipelines, assign labels/statuses to each creator (such as contacted, hired, or rejected), and keep track of follow-ups.

You can also import influencers you’re already working with and add them to your lists within Modash.

Custom labels make it even easier to find creators on your lists that have a particular label (e.g. ‘vegan’ or ‘student’ or ‘living in Paris’), which is really useful when you need something very specific for a collaboration.

Notes are available to your whole team, so you can keep everyone on the same page, and you can attach documents, like briefs and contracts, to keep everything in one place and save time.

Modash’s content monitoring features allow you to keep track of live content by specifying the list of influencers and the hashtags they will use.

It then automatically gathers all the relevant posts (even temporary ones like Instagram stories) and saves them to your dashboard, where you can generate reports, see detailed analytics, and identify content for re-purposing.

Modash is a simple and intuitive platform that offers everything you need to run effective campaigns and scale up your influencer marketing.

Pros: 

• Intuitive and easy to use, with a very short learning curve
• Responsive, helpful, and knowledgeable support
• Content monitoring is very thorough and picks up every piece of content
• Lists make managing multiple creators and campaigns easier because it’s so well laid out
• Detailed analytics and reporting
• A well-documented API is available to get raw influencer data outside the platform
• If you have existing collaborations, you can add them to your campaigns in Modash
• Advanced influencer discovery and analysis features
• Accurate and detailed influencer data
• Provides audience data and fake follower checking
• Search filters are in-depth and very precise

Cons: 

• Can be a little pricey for very small teams (but no long contract commitments required)
• Outreach messaging must be done manually
• Social media platforms limited to Instagram, TikTok, and YouTube

Website: modash.io

Our Score: 4/5

Hidden Content

8.TapInfluence

Founded in 2009 as BlogFrog, TapInfluence came about in 2013 and was recently acquired by a pioneer in the modern influencer industry – IZEA.

They describe their product at as “Technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data”.

The platform offers an influencer database for discovery and outreach, analytics, and a suite of campaign management tools. For influencers, the platform is free to join and they boast an average cash compensation of $763.50 p/month.

Pros:

• A truly end-to-end product for influencer campaign management
• Ease of use
• Ability to segment influencers according to your campaign needs
• Real time reporting

Cons:

• A limited set of influencers in Asia and America
• Pricing is out of reach for many smaller companies

Website: https://www.tapinfluence.com/

Pricing: According to Influencer Marketing Hub, TapInfluence pricing starts at $1999 p/m with custom pricing offered for agencies and enterprise-level companies.

9.Onalytica

Onalytica positions its influencer marketing platform as a technology partner to brands and agencies, and is an established industry leader. The company offers a mix of technology with teams dedicated to analytics, influencer activation, and customer success.

Onalytica’s IRM tool is better suited for finding and managing influencers, rather than creating and managing campaigns.

Pros:

• Powerful analytics
• Large influencer database of over 700,000 members
• Dedicated customer service

Cons:

• Campaign management is not a strong point
• A large database leads to irrelevant influencers entering search results
• Not the easiest to use, a lot of training is required to master the platform

Website: https://www.onalytica.com/

Pricing: For specific pricing, you’ll need to talk to Onalytica directly, but in general the platform is a good fit for medium to large sized companies.

“Looking for Influencers? Check out our reviews of some of the best influencer marketing agencies in 2024:”

Best Influencer Marketing Agencies

More Top Influencer Management Tools and Platforms

We know that creating your own social influencer network can become a tedious practice, and a lack of centralised data and analytics could mean that you are “flying blind”.

We also know that sometimes you might need more than one tool. So here are a few more tools and platforms that specialise in data-driven influencer relationship management:

• Webfluential: Influencer marketing software as a service for brands
• SocialBakers: influencer marketing platform
• Trendkite: influencer marketing toolkit
• Best ambassador marketing solutions

Frequently Asked Questions

What is an influencer CRM?

An influencer CRM is a software that facilitates the ongoing communication and relationship with your group of influencers. It operates like a standard CRMs with additional features to ensure you have everything you need to successfully carry out your influencer campaigns. Including communication, reporting, social media integration, data enrichment etc. Take a peek at our top 8 influencer relationship management tools, to help you manage your influencers.

What are the best influencer relationship management platforms?

The top influencer relationship management tools are: Paladin, Influencity Traackr and TapInfluence. These tools will definitely help you strengthen and streamline your influencer marketing campaigns. To see the complete list of tools, including our comprehensive review on each platform, check out our full article.

What is influencer relationship management?

Influencer relationship management (IRM) refers to the management and maintenance of relationships between influencers and the content they create and draws inspiration mainly from Customer Relationship Management (CRM). IRM as a brand strategy, focuses on using influencers to boost sales and ultimately strengthen customer loyalty and trust. Have a look at our full and thorough review on 8 top influencer relationship management tools.

References

Influencer Marketing Hub: https://influencermarketinghub.com/

G2 Crowd: https://www.g2crowd.com/categories/influencer-marketing

Capterra: https://www.capterra.com