Retail Marketing Agencies: The Ultimate 12 Agencies to Boost Sales in 2024 [Full Review]

The biggest challenge retail businesses face is staying relevant against the ever-changing trends in customer buying behavior, online shopping, and technology.

For instance, after the pandemic, 95% of buyers expect retailers to have strict COVID protocols for a safer buyer experience. And because of the growth of digital shopping, over 70% of consumers want retail businesses to offer various purchasing channels.

And let’s not forget that because most retail brands don’t know how to launch an omnichannel marketing strategy, they lose around 10% in revenue! 

These statistics all point to one concept – the retail marketing landscape is changing quickly. If brands don’t stay relevant, they’ll struggle to grow.

Fortunately, retail marketing agencies can help you through expert strategies proven to work. These agencies have the expertise, experience, and industry authority to ensure your retail business uses relevant, customer-centric marketing tactics geared toward success!

That is why we’ve rounded up the best retail marketing agencies in 2024, what they offer, and why you should choose them!

Ready to find the best retail marketing agency for your business and drive insane sales?

Let’s go!

Top Retail Marketing Agency Services

Paid Media

Retail businesses need paid media, like PPC ads and banner ads, to boost brand awareness and revenue growth. But regardless of how long they’ve been around, paid media campaigns are difficult to manage. Many businesses don’t stick to their budgets or understand the bidding system for paid ad placements or how to optimize these ads.

But with the help of any of the best retail marketing agencies, you can run successful paid media campaigns without the learning curve. Your agency will determine the best content, format, placement, and budget for your paid ads. They will also track and measure your ad campaign to ensure you reach your goals.

Social Media Marketing

Social media marketing plays a significant role in any business’s efforts to scale. And that’s because there’s so much you can do with social media. Brands can develop brand loyalty through audience interaction, expose their brand to new audiences, and create loads and loads of social proof.

Successful social media marketing requires research and trial and error. Your chosen retail marketing agency will have the experience to overcome this and define a bespoke social media marketing strategy based on your target audience. They will find the best platforms to leverage for your retail brand, a posting schedule centered around your audience, and the best tactics to connect with targeted buyers.

Influencer Marketing

Influencer marketing has become the next best thing for businesses in almost every niche. Almost 100% of buyers trust the recommendations of influencers, and by now, that’s not new knowledge. Influencer marketing is pivotal for retail businesses because they need to win over buyers while promoting their brands to highly targeted audiences.

Creating an influencer marketing strategy for your business is definitely what a retail marketing agency can do! Your agency will use in-depth customer insights to find the best influencers for your business and target audience. The agency you choose will negotiate influencer rates, draw agreements and measure your influencer marketing campaign.

Conversion Rate Optimization (CRO)

Every business wants to optimize its conversion rates. It’s no different for retail companies. But how do you achieve this, and what do your targeted buyers need to convert? Your retail marketing agency will research customer trends, buying behavior, and your competitors to determine how you can gain a competitive edge.

From this research, retail marketing agencies can find market gaps and opportunities for your business to leverage. A few examples of CRO strategies retail marketing agencies may use include optimizing your business landing and product pages, A/B testing, adding lead flows to your blog, and enhancing your workflow.

Source: Marketing 360

12 Best Retail Marketing Agencies

1.Acceleration Partners

Acceleration Partners is a leading, global, agency with extensive expertise in retail marketing. They have operations in the USA, UK, Germany, Australia, and Singapore, and a staff of over 350 marketing experts driving growth for their clients at a regional and international level.

Acceleration Partners will support your brand’s goals with a dynamic range of capabilities and high-touch client service.

You can count on Acceleration Partners to develop a retail marketing strategy that is unique to your brand’s needs, thoughtfully and strategically recruit the right partners for your brand, and build a data-driven strategy to drive measurable outcomes that are meaningful to your business.

Acceleration Partners specializes in partnership marketing. Going beyond traditional affiliate marketing, Acceleration Partner’s publisher development teams help you recruit the best strategic partners to work with, including influencers, mass media publishers, affiliates, and brand-to-brand partners.

This holistic approach to retail marketing allows Acceleration Partners to develop sustainable strategic marketing strategies that are performance-based for measurable and scalable success.

2.Faith

Based in Australia, Faith offers a specialized range of retail marketing services. Businesses can find unique branding that grabs buyers’ attention from the get-go and leverage creative services for a memorable brand experience.

Want to use video marketing for your retail business? Faith can produce, market, and manage videos targeted at your audience while developing and deploying a media buying strategy!

The more advertising, the better, and Faith knows the exact marketing retail stores need.

3.Only Retail

Only Retail combines an expert selection of retail marketing services for inbound and outbound marketing. You can elevate your business through strategic media buying for dynamic advertising and crisis management to grow your offline and online reputation.

What’s unique about Only Retail is they use many results-driven digital marketing practices for retail brands. For instance, you can engage buyers through content marketing and raise brand awareness through an affiliate marketing strategy.

Only Retail will also host and manage events to attract new customers and optimize your relationship with existing ones.

Source: Only Retail

4.Marvel Marketing

Marvel Marketing may focus on more expertise than retail marketing alone, but retail companies can benefit from this agency. For one, Marvel Marketing will develop a digital marketing strategy that achieves your goals and puts your brand in front of loads more targeted buyers. Social media marketing on platforms like Facebook, Instagram, and YouTube is also possible with Marvel Marketing, allowing you to boost your brand awareness and conversions quickly. And press releases aren’t forgotten either. Marvel Marketing will ensure your brand is featured in the top publications to develop your social proof and increase awareness.

5.Customer Communications Group

Customer Communications Group focuses on all things retail marketing. This agency has three main areas of expertise, customer experience and engagement, customer loyalty, and customer-centric CRM strategies. Fueled by decades of retail marketing expertise, this agency will develop custom strategies to convert your target audience. You can find new marketing channels to grow conversions and create loyalty marketing campaigns too. Throughout your journey with Customer Communications Group, they will consistently track and measure your ROI for guaranteed success. Plus, unlike many other retail marketing agencies, this one provides financial marketing expertise too!

6.Krono

Krono has worked with several well-known retail brands, such as Loreal, Future Retail, and Fresh Xprs. Retail companies love Krono because this agency offers print branding services to create marketing materials like pamphlets and flyers and can boost brand awareness with custom billboards! Retaining your customers and attracting high-quality leads is no problem for Krono either. This agency will develop campaigns aimed at what excites and engages your target audience. Like many of the best retail marketing agencies, Krono also offers content marketing and social media marketing expertise.

7.Retail Marketing Group

Retail Marketing Group is a fun and relevant retail marketing agency with an impressive portfolio of clients like Garmin, LG, and Tempur. Unlike most top retail marketing agencies, Retail Marketing Group will scale your business through field and experiential marketing campaigns. You can deliver an unforgettable brand experience through creative branding, video shopping, and direct-to-consumer marketing. Because Retail Marketing Group specializes in omnichannel retail marketing, you can trust this agency to have an extensive range of retail marketing channels for dynamic brand promotion.

8.TOP

TOP advertises itself as a shopper marketing agency helping retail businesses connect with target shoppers globally. But what does this agency do to accomplish this? To start, TOP does extensive market research to define retail marketing strategies custom to your brand and buyers. This agency has an international network of influencers to boost your brand awareness. TOP will also do what it needs to help you optimize the shopping experience for active shoppers regardless of their buying stage. To engage new buyers and develop loyalty for your existing customer base, TOP uses a human story-telling approach. This agency also relies on media listening tools and A/B testing to define your customers’ behavior.

9.ChicExecs

ChicExecs has worked with major retail chains like Target and Costco to build sound brand reputations and offer customers a convenient shopping experience. What sets ChicExecs apart is it’s a women-led agency aiming to help retail businesses reach their goals with innovative and targeted strategies. You can improve your reputation through press releases, and ChicExecs offers specialized digital marketing services. Based on all ChicExec’s efforts, this agency has helped over 100 clients and has a small business network comprising more than 1500 brands. Many of these clients have featured in top-tier publications, like The Today Show and FOX News.

10.The Good Marketer

The Good Marketer has a reliable and professional team of digital marketing experts. This agency has worked with many retail businesses, including Flique Cosmestics, Relco London, and Nancy Florence. And within the five years that The Good Marketer has been offering expert retail marketing services it has helped over 58 small businesses worldwide. Working with this agency, retail companies can promote their brand’s through press releases, digital marketing, and direct-to-consumer marketing. You can also build a brand that customers adore with creative marketing services. Making The Good Marketer a unique option, this agency offers account management to measure and track your ROI.

11.Granby

Granby aims to help your business “make the most of in-store opportunities” through several retail marketing services. But Granby does more than typical retail marketing services. You can offer in-store sampling, manage your point-of-sale systems, and print branded marketing materials like brochures. Granby will also find the best solutions to store your products at safe warehouses and distribute your goods to ensure your customers receive value from your business without any hiccups. Additionally, Granby can boost your business with loyalty marketing and will build a conversion-driven experiential marketing campaign.

12.Illumination Consulting

When it comes to successful retail marketing, there’s nothing Illumination Consulting can’t do! This agency understands how competitive retail marketing is and makes an effort to use its expertise and develop customer-centric retail marketing solutions for businesses. A bit of what this agency can do for your brand, includes SEO marketing, video marketing, business optimization for maximum results, and video marketing. Illumination Consulting can also help your business achieve its goals through extensive and detailed customer research, social media marketing strategies, and a bespoke brand strategy.

Conclusion

Retail marketing can be challenging for many brands because there are many aspects to consider! But with the help of any of the best retail marketing agencies, you can achieve the results you want without many obstacles. Retail marketing agencies have experienced experts and portfolios of happy clients. So you can depend on the quality of their services. If you want to grow your retail business, retain or attract customers or develop stronger customer loyalty, consider any of the best retail marketing agencies!

References

Shopify: 53 Data-Backed Retail Statistics Shaping Retail in 2022 and Beyond

Harvard Business Review: A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Vend: Drive growth through seamless omnichannel retail

QuestionPro: Why Consumers Trust Influencers Over Celebrities