18 Best Video Marketing Agencies in North America and the UK [2024 Full Review]

Video marketing is one of the best ways to increase awareness, engagement, and conversions.

So, how do you regularly create great video content and use it effectively across all your marketing channels?

Video marketing agencies help you develop the best strategies for your brand and niche and create great video content that is compelling, polished, and truly memorable.

Today, we will cover what video marketing is, how it has grown to be the powerful marketing channel it is, and where it is set to go from here.

As well as choosing the right agency for your needs and a detailed review of the best video marketing agencies in North America, the United Kingdom, and Europe.  

Let’s dive right in!

What is Video Marketing?

So, what is video marketing? In the simplest terms, video marketing is the use of video content to showcase and promote your brand, products, or services.

This is not limited to sales-driving advertisements and product demos. Video marketing can also improve web traffic, social media reach and engagement, customer service, and contact-based actions like email sign-ups and subscriptions.

Broadly, video marketing content falls into three categories, divided by their purpose within the sales funnel:

1. Awareness: used mostly on social media, videos produced to increase discovery and awareness. They are short clips that play automatically with the sound off. Captions are important in this type of content. These videos showcase your brand and increase brand awareness and recognition.

2. Consideration: these videos aim to educate and entertain. Examples include demos, explainers, and how-to videos that showcase your product or service and solve a customer’s problem. These are also important for establishing authority in your niche and becoming an industry thought leader.

3. Decision: these videos aim to convert. They build trust and form the final push that drives sales. Examples include landing page video content like demos, case studies, and testimonials or reviews.

One of the biggest benefits of video marketing is consumer education. According to a recent study by Wyzowl, 94% of people report watching explainer videos to learn more about a product and 84% reported that video content influenced their decision to purchase the product.

When compared to static visual content or text-based media, video provides a more human, connected, and easily digestible way to reach your target audience.

Studies have also shown that the information shared in video content is better retained by consumers, with up to 95% of the message retained, whereas only 10% of information from text-based content is retained.

What Video Marketing Services Do Agencies Offer?

When it comes to video marketing, you need video production and video marketing to work hand in hand.

Some agencies offer video production alone, and others offer video production and marketing services under the same roof. The type of agency you choose will depend on your needs.

If you already have established marketing channels and you’re just looking to add great video content to those channels, you can use a video production agency that focuses on production alone rather than broader marketing services.

If you need more help with your overall marketing strategies and how to leverage video marketing, you can choose a video marketing agency that offers both video production services and video marketing services.

These agencies will take care of production (in-house or outsourced), as well as your broader marketing strategies, and incorporate video into your other marketing channels.

A good production and video marketing agency will help you:

• Develop and execute a video marketing strategy, with clearly defined milestones and metrics to measure your progress.
• Analyze your target audience, create buyer personas and understand your audience and how to reach them with video content best.
• Create great video content with compelling stories, stunning visuals, and effective scripting.
• Analyze results, provide feedback and report on the progress of your video marketing campaigns.
• Distribute your video content across multiple channels, including owned media and earned media channels.
• Use video content to strengthen and augment your existing marketing campaigns from social media, paid media, and your website’s landing and product pages.
• Incorporate video SEO to increase the efficacy of your video marketing.

Using a video marketing agency allows you to hand your video marketing over to experts who know how to make the most of video for your marketing.

They will help you create and distribute high-quality content, in the most effective way to drive awareness, engagement, lead generation, and sales.

The 10 Best Video Marketing Agencies in North America

1.MINIM 

Based in Costa Mesa, California, MINIM is a creative content agency that provides a full suite of services video marketing services for businesses of all sizes, from small to enterprise. MINIM takes an Avant-Garde approach and creates innovative and distinctive content, designed to fit into your strategy and achieve your marketing objectives.    

2.Epipheo 

Epipheo is a video production agency specializing in video production and marketing strategy for enterprise and mid-market clients across various industries. They offer a robust set of services that fulfill a broad range of needs, including strategy development and execution.

3.Early Light Media 

Early Light Media is an award-winning agency based in Baltimore, Maryland. They offer video production, animation, and filmmaking services for clients of all sizes. Their focus is on creative ways to capture human connection and evoke emotion, which results in great video content for their clients.   

4.LAI Video 

Based in Washington, D.C. LAI Video is a full-service video marketing agency. They offer video and commercial production for marketing campaigns across various industries. Their services include branding and brand identity development, corporate videos, commercials, live event, and advocacy campaigns.  

5.Bottle Rocket Media 

Bottle Rocket Media is a video content agency. They provide video production and AR/VR development to clients of all sizes and across various industries. Their services include video production, motion graphics, and virtual event production. As a creative agency, they focus on visual storytelling to create impactful video content to suit the client’s needs and tell their story.

6.ALCHEMYcreative 

ALCHEMYcreative provides video production and content marketing services to mid-size and enterprise-level companies. The award-winning agency focuses mainly on commercial and corporate videos, as well as documentaries. They also offer 2D animation and motion graphics. From strategy and planning to post-production, they offer an end-to-end solution for video marketing.

7.Commotion Engine 

Commotion Engine is a small video marketing agency that specializes in video production, digital strategy, and graphic design. They offer a comprehensive suite of services, including campaign strategy development for various video marketing channels.  

8.Indigo Productions 

Indigo Productions is a full-service creative video production company. They create commercials, virtual events, corporate videos, and entertainment projects for clients from a wide range of industries. They offer a robust suite of video production services for video marketing and boast numerous high-profile clients.  

9.Pop Video

Pop Video is a visual content agency based in Houston, Texas. Offering video production, content marketing, and digital strategy for small and medium-sized businesses, they function as a full-service video marketing agency. Pop Video takes a unique approach where they focus on ongoing visual content creation, rather than one-off video productions and campaigns.

10.Brandefy 

Brandefy is an award-winning, full-service video production company based in Santa Monica and Los Angeles, California. They create TV and video campaigns that focus on cinematic storytelling to showcase their client’s message. Brandefy offers a full-service solution, from strategy to production and distribution.

The 8 Best Video Marketing Agencies in the UK & Europe

1.Second Home Studios 

Second Home Studios is an award-winning video production agency and animation studio based in Birmingham, U.K. They offer a robust suite of video marketing services. Their unique services include stop motion video, puppetry, and model making, which sets them apart and as an innovative and creative agency to work with.

2.TopLine Film 

TopLine Film is an award-winning video company based in London, U.K.  They offer a full suite of video marketing services, including strategy, production, and distribution. Their videos include corporate, branding, training, and explainer videos, as well as animation in 2D and 3D, motion graphics, and green screen segments.

3.Handplayed

Handplayed specializes in video, short film, and music video production. They offer end-to-end services, from video marketing strategy to production, post-production, and distribution. Handplayed has also won several prestigious awards.

4.Wow-How Studio 

Wow-How Studio offers creative video and design solutions, with a focus on animated video production, animation design, 3D graphic design, as well as AR/VR development and design.  

5.Chase a Cloud 

Based in Sofia, Bulgaria, Chase A Cloud is a video production agency and animation studio that offers both live-action and animated video production. They cater to clients of all sizes and across a wide variety of sectors. Notable projects include animations for Nat Geo Kids series and live-action video National Geographic Explorer, as well as promotional video content for Land Rover and Volvo.  

6.Verstiuk 

Verstiuk is an award-winning animation and video production agency that offers high-end animation production, including 2D and 3D animation, animated logos, and whiteboard videos. They offer a full-cycle service, from concept to final publishing.

7.Mondlicht Studios 

Mondlicht Studios is an advertising and design agency based in Bad Liebenzell, Germany. Founded in 2019, this company has four employees. Services provided by Mondlicht Studios include advertising, CGI, digital design, and virtual reality for businesses of various sizes.

8.Kartoffel Films

Kartoffel Films is a video and animation agency run a small team with a big passion for video marketing. Based in London, the company provides video production services for clients that work in the fields of education, health care, and non-profit, creating videos such as interviews, training videos, commercials, and more.

How We Evaluated the Video Marketing Agencies for This Review

For this review, we have chosen a selection of the best video marketing agencies from the USA, the U.K, and Europe.

When we evaluated the agencies on this list, we looked for agencies that offer a great value to their clients – the ones that offer a robust set of services, can handle a wide range of projects, and that have the talent and the reputation to back up their claims.

When assessing each of the agencies we considered, the following:

• Reviews and testimonials from past clients and third-party review sites.
• Case studies and success stories.
• Client lists.
• Our personal experience with the agency (either as a client or when we reached out for the information included in this review).
• Services offered and any added value they can provide.

We aggregated all this information and then selected the agencies that stood out above the rest.

We tried to include something of value for everyone so that you can easily choose the best option for your brand!

How to Choose the Right Video Marketing Agency for Your Needs

Evaluating different video marketing agencies can be a challenging task. There are hundreds of agencies to choose from and many variables to compare between agencies.

However, what you’re looking for is the agency that best fits your needs, rather than just the best agency.

So, start by clearly defining what your needs are. Then, you can look for agencies that meet those needs best.

Here are five factors to consider when you’re defining what you need your video marketing agency to provide:

1.Your Video Marketing Goals

‘Video marketing’ has become as broad a term as ‘marketing’ itself. You can use video marketing to accomplish almost any marketing objective, from awareness to conversion.

However, the specific objectives you wish to achieve will have a profound impact on the way you use video in your marketing so it is very important to define your goals before you begin.

The aim of your video marketing strategy will inform a number of choices down the line. Things like the video type and the platform on which they’re published will differ for different goals.

Knowing exactly what your goals are from the beginning will allow you to choose an agency that is best suited to giving you the right content on the right platforms.

2.Your Target Audience – Who They Are and Where to Reach Them

Carefully defining your target audience is a key step to achieving your goals. All the brand awareness in the world won’t help you if the people you’re reaching are the wrong ones for your brand.

Defining your ideal customer and developing detailed buyer personas is essential to identifying what type of video content you should be using and where you should be publishing it.

What works for professionals on LinkedIn won’t necessarily work for teens on Tik Tok. Knowing who your audience is, and where to reach them, will help you select a video marketing agency that can give you the right kind of content, for the right kind of platform, to reach the right audience.

3.Your Video Marketing Budget

One of the best things about the boom in video content creation and consumption is that the cost of production has gone down drastically.

Most smartphones are now capable of recording high-quality video – something that was very costly in the past. However, while the tech involved is much more accessible, that doesn’t mean great video content is cheap.

It is worth investing in professional help when it comes to creating truly compelling stories, that are perfectly executed, and that appeal to exactly the right audience.

No matter how great the video quality is, if the content is poor, it will do more harm than good for your brand! Keep that in mind when you set your budget.

4.Your Style and Aesthetic – How Well Will You Gel?

Every brand has its own particular style and aesthetic. It is important to find an agency that gels with that style.

Most agencies produce content that is beautifully executed in a wide range of styles but keep an eye out for the ones that really excel in the styles you love and that work best for your brand image.

This creative affinity is often where that unquantifiable magic happens and you end up with content that is more than just on-brand and well-executed!

5.Your Values – What Matters to You

Video marketing is here to stay. You will likely be using a video marketing agency for years to come so an agency that is aligned with your values.

When your values are aligned, the working relationship will flow more naturally. You will both be pulling in the same direction, regardless of the project or task at hand, and that makes all the difference.

With the five factors above in mind, you can find the agencies that will provide what you need and then compare them with each other to find the best option for you.

When comparing your agencies, look for:

• Niche and Channel Experience: Look for an agency with experience in your niche and experience creating videos for your channels. Some agencies will only offer services for one channel, like YouTube, while others will be able to offer video production for multiple channels.  
• Video and Content Quality: Look for an agency that consistently creates high-quality content across all the channels for which they create content. Creativity, originality, and great execution are essential for great video content.
• Marketing Services: Depending on your goals and how video fits into your broader marketing strategy, it can be advantageous to use a full-service agency. Full-service agencies have greater expertise in marketing and can help you find ways to leverage video marketing across all your marketing channels.
• Portfolio and Client Testimonials: An agency’s portfolio is a great place to start. This will give you insight into what they’re capable of doing and how well they’re able to execute and deliver their services. Testimonials, references, and reviews from past clients are also a great way to gain insight into how well the agency works with its clients and how you can expect to be treated by them if you choose to use them.
• Unique Talent: look for agencies that have a few unique talents that will complement your brand’s image and your video marketing objectives. If they have a really great animator and illustrator on their team and that is what you need for your content, that agency may be better for you and your needs than an agency with better credentials and not the right talent. It all comes down to knowing exactly what your specific needs are.
• SEO Expertise: this ought to be a given but make sure that the agency you choose is well versed in SEO. The best video content on earth will be useless if no one can find it!
• Owned, Earned, and Paid Media Experience: look for an agency that can help you where you need help. If you have extensive owned media channels that you can leverage, look for an agency that can help you maximize those channels with video content that works best for them. If you don’t have those or you want to leverage earned media, look for an agency with the expertise to help you gain traction through earned and paid media.    
• Customization and Branding: look for agencies that can expertly portray your branding and customize content to fit your brand image seamlessly. Content should always look like it was made by you, for your audience. This makes it authentic and credible, as well as visually appealing.
• Ability to Understand Your Audience: a great video marketing agency will be able to understand your audience, the content type that will resonate with them, and the channels that will reach them best. The agency should be able to understand your buyer persona and help you develop one if you don’t already have one. This is a key aspect that cannot be overlooked!
• Progress Tracking, Risk Identification, and Reporting: a good video marketing agency will be able to set out clear ways to measure the results of your video marketing efforts. These should be clearly defined and set out at the beginning, along with how they will measure them and how they will communicate the results to you. They should also be able to assess any risks and identify pitfalls at the outset so that you can build campaigns around your strengths and bolster your weaknesses. This is especially important for earned media campaigns.

Growth of Video Marketing: Where It Is Headed in 2024 & Beyond?

Video marketing has grown steadily over the last decade and in 2023, it became one of the most successful marketing channels.

According to the recent Report on Video Marketing Statistics by Wyzowl, in 2023:

• 86% of businesses used video as a marketing tool.
• 92% of marketers value video as part of their marketing strategy. 
• 74% of companies use explainer videos, and 68% use social media videos. 
• 40% of businesses spend between $0 and $500 to create videos. 
• 96% of consumers said that the Covid-19 pandemic increased the amount of video content they watched online

These numbers are very clear – video marketing is huge in 2024! This came in the wake of several changes in technology and consumer behavior.

Globally, as more and more people have access to video-capable devices and access to faster mobile internet connections consumers are watching more videos.

Check out this useful video by Biteable for more on the current state of video marketing:

Video marketing is a powerful tool that can function as a stand-alone strategy or fit into and strengthen other marketing channels.

Video production has also become more accessible with mobile phone cameras capable of 4K recording, and the availability of AI video creation tools.  

Social media has also been a huge driver of video content access in recent years. In addition to dedicated video platforms like YouTube, TikTok, and Twitch, prominent social media platforms like Facebook, Instagram, and LinkedIn have all moved towards providing better video sharing and viewing capabilities.  

With increased accessibility and better technology, the rise of video content is set on a steady course to increase in the future, and video marketing will increase along with it.

Investing in video marketing is a surefire way to accelerate your brand awareness, sales and customer engagement. Online videos make up more than 82% of all consumer traffic! 

In addition to this 80% of marketers say that video marketing has directly increased their sales. 

So, we can see that video marketing pays off. The benefits are huge, it’s growing steadily, and more and more social platforms are providing new ways for viewers to engage with video.

But how do you leverage this to your benefit? How do you integrate video marketing into your existing marketing channels and how do you go about developing a strong video marketing strategy? How do you curate and produce stellar video content to use?

These things take time, cost money, and require extensive creative and technical expertise.

This is where a video marketing agency comes in, making it all that much easier and more cost-effective!

Final Thoughts on Working with Video Marketing Agencies

Video marketing has risen rapidly to be one of the most valuable marketing channels in 2024.

Advances in video production technology, improved access to fast internet and the shift in social media towards video content mean that video marketing will continue to grow going forward.

If you haven’t already, it is time to invest in video for your marketing! The video marketing agencies in this review will set you up for success by providing you with expert video production and guidance on video marketing strategy. 

References

Backlinko: 73 AWESOME Video Marketing Statistics

Cisco: Cisco Annual Internet Report (2018–2023) White Paper

HubSpot: The Ultimate Guide to Video Marketing

Wyzowl: Video Marketing Statistics: The State of Video Marketing