10 Best Landing Page Design Services & Tools in 2024 [Full Review]

Do you need a professional landing page design service to create landing pages that achieve their full lead generation and revenue potential?

Almost 50% of marketers create a new landing page for every campaign. But why make this effort? The answer is simple – landing pages are a worthwhile investment!

The average conversion rate for landing pages across all industries is over 9%! Companies that have 31 to 40 landing pages can generate 7 times more leads than those that don’t.

But if landing pages are so vital for businesses, what’s the problem?

Well, as excellent as these marketing elements are, landing pages are super challenging to perfect. For example, a one-second delay in page loading times can decrease your conversions by 7%!

So, what do you need to create landing page designs that amplify your lead generation and conversions while using the best practices?

The best solution is to work with a landing page design service.

These services offer expert landing page design, development, and marketing techniques to accelerate your marketing goals. We’ve outlined the best landing page design services and tools, and results-driven strategies to use.

Ready?

Here we go!

What are Landing Page Design Services?

A landing page is a single web page that turns web visitors into leads or buyers. It’s a page specifically designed for targeted audiences that arrive on these pages by clicking on a link or ad.

Well-designed landing pages include information about an offered product or service, business information,  visual elements, an attractive design, and CTAs to make the visitor take action and move through your marketing and sales funnels.

When a potential customer visits a website, the design is the first aspect they pay attention to, and then comes content. Because of this, ensure you nail a landing page design that entices web visitors to act on your CTA or scroll to explore the page.

Landing pages are one of the critical components when targeting customers through the search engine results page (SERP). They are basically the first impression of your website, and we all know the first impression is the last.

Designing an eye-catching landing page that steals the customers’ attention is what every business needs to secure steady sales. However, landing page design is super challenging! Make this easier for your brand and work with a top landing page design service!

Here are some of the services a these firms and platforms offer to design your landing page:

1.Responsive Landing Page Designs

According to research, 72% of people want websites that are mobile-friendly. That is why your landing page can’t only be attractive but responsive across all devices too. Working with a landing page design professionals will help you achieve this. These experts know how to adapt landing pages to tablets, mobile devices and desktop while maintaining consistent branding.

2.A/B Testing

A/B testing or split testing compares two different versions of the landing pages to assess which one is more effective and yields the best results. Without testing your landing page design, you can’t determine if you achieved your desired results, which are most likely to convert web visitors. 

Landing page design companies offer A/B testing to ensure you use the best design for your marketing intent. Like most marketing and sales tactics, there’s a lot of trial and error for successful landing pages. But with A/B testing you can make a data-driven decision based on which design generates the most traction.

Landing page design firms and platforms will compare and track different versions of your landing page to find the best, result-driven design. If you’re not achieving your desired outcomes, they have the data and expertise to optimize your design.

Source: Adam Erhart

3.Visual Elements

Landing pages without visuals are downright boring! Your potential customer might not even stay for 10 seconds before moving to another website. It’s critical to draw customers in with high-quality, dynamic media that relate to your brand and offerings because this will help increase traffic by 12%. 

Landing page design companies can help you create and place the best visuals for your design. These companies and platforms know how to leverage media for landing pages, whether it be images or videos. 

4.Conversion Rate Optimization

Landing pages are intended to convert leads and boost sales. However, to ensure your landing page yields the best possible results, you need conversion rate optimization (CRO). 

Working with a landing page design firm or platform is the best solution to this problem. 

But how do landing page design firms and platforms deliver CRO to accelerate your landing pages?

Here’s a few CRO tactics firms, agencies, and platforms used for landing pages:

• Establish a schedule for CRO testing. It’s best to continue doing it consistently until a 90% rating is reached.
• Target landing pages that are more effective. Analyze pages with the most bounce rates, exits, and lowest sessions to know where to start.
• Utilize data to understand user behavior and engagements. Benefit from these valuable insights and make changes accordingly.
• Take feedback from customers. Listen to ideas and feedback from your audience and make changes accordingly.
• Optimize your page speed loading times. Assess landing page load speed on various devices and optimize based on the results.

4 Best Landing Page Builders with Ready-to-Use Designs that Convert

If you are a tad techy or have some extra time, these landing page builders provide ready-to-use templates to build landing pages that are proven to convert.

Based on the data of thousands of users, using thousands of different designs, these templates often convert better than custom pages created by landing page design services.

However, not everyone has the time or inclination to use tools like these, and if you’d prefer to have a professional take care of the whole process, from start to finish, keep scrolling for our reviews of the best landing page design services a little further down.

That said, here are the top 4 landing page builders to use for your next campaign:

1.Wix

If you’re a beginner looking for an easy-to-use platform for designing landing pages, Wix is one of the best. Its drag-and-drop interface makes page design easy, simple, and quick.

Whether you’re creating landing pages for your online store, a social media campaign, or advertisements, there are a variety of templates available to help you create a landing page that pulls results. Wix also provides heat maps so that you can monitor the effectiveness of your landing page a

The best part about Wix? You can start on a free plan!

Pros & Cons

Pros:

• The user interface makes it simple to create a website without coding experience.
• There are many ready-made templates to start with.
• Wix offers a vast media library.
• There are loads of resources to use Wix without needing help from customer support.

Cons:

• You can’t leverage Google Analytics.
• The templates aren’t highly customizable.
• The prices can get super expensive.

Pricing:

• Connect Domain: $4.50 P/M
• Combo: $8.50 p/m
• Unlimited: $12.50 p/m
• VIP: $24.50 p/m

Website: https://www.wix.com/

2.Wishpond

Wishpond is a powerful platform with multiple services, like landing page design! It’s one of the top landing page designers and allows you to convert traffic and sales from your website. While scrolling through WishPond, you’ll find hundreds of landing page templates to start with. 

Wishpond also provides handy tools to optimize your landing page and make it responsive across all devices. A few of these tools include Mailchimp, Zapier, and Salesforce.

Pros & Cons

Pros:

• There are many beginner-friendly templates to create engaging landing pages.
• You can get a dedicated account manager to help you scale.
• Users say the pricing is really competitive.
• It’s easy to create and customize landing pages.

Cons:

• Customers say the support is really unresponsive and poor.
• It lacks in-depth tracking and analytics.
• The refund policy doesn’t work in favor of their users.

Pricing:

• Custom Quote

Website: https://www.wishpond.com/

3.Unbounce

Unbounce is a landing page builder aimed at maximizing your conversions. This tool for landing page design and development will help your business create brand-centric pages with powerful features and functions.  A few of these tools include Custom scripts and dynamic content.

One of the features Unbounce provides its users is AI-powered “smart traffic.” This feature works best in rerouting traffic to high-converting variants of the page.

With Unbounce, you can access over 125 AI-based templates and a drag-and-drop interface. Creating landing pages has never been easier!

Pros & Cons

Pros:

• The drag-and-drop feature is super quick and easy to use for landing page designs.
• There are loads of excellent templates to start with.
• While there isn’t a wide range of features, the few they have for landing page design are great quality.
• The customer service team is highly responsive and helpful and takes customer feedback seriously.

Cons:

• The pricing is expensive for some small businesses.
• Integrating third-party apps like MailChimp is cumbersome.
• You have to do manual calculations when A/B test landing page designs.

Pricing:

• Launch: $90 p/m
• Optimize: $135 p/m
• Accelerate: $225 p/m
• Concierge: $575 p/m

Website: https://www.unbounce.com/

4.Leadpages

If you’re looking for a landing page builder for your online store or email, Leadpages is an ideal choice! This landing page design software is reliable for coaches that need landing pages for their digital content, and e-commerce business-owners that want to boost product awareness and conversions. 

There are over 200 landing page templates to work with. You can rely on LeadPages for landing page design for emails, websites, online courses, and other marketing assets. 

Pros & Cons

Pros:

• It’s super easy to use and offers loads of fantastic landing page templates.
• You can access free landing page design coaching every Wednesday to learn how to optimize your pages.
• The customer support is friendly and responsive.
• The pricing is affordable compared to the amazing customer support, ease of use, and conversion-driven features.

Cons:

• The photo editing tool needs improvement.
• It can be a little tricky to find some features and functions.
• Creating mobile-optimized landing pages is cumbersome.

Pricing:

• Standard: $49 p/m
• Pro: $99 p/m

Website: https://www.leadpages.com/

10 Best Landing Page Design Services

There are thousands of marketing firms that provide their clients with top-notch landing page design services. However, we’ve found the 10 best landing page design tools and companies that produce conversion-driven landing pages. 

1.Fiverr

Looking for professionals who can help design a landing page for your Shopify store or website? Fiverr is the biggest global marketplace for digital marketing services, including landing page design service. The process is simple: create a client account on Fiverr and type “landing page design” in the search bar. You’ll find thousands of freelancers offering landing page design and optimization services. Explore your options and select the one you believe will best execute the job.

2.HTML Pro

HTML Pro is a multi-award-winning digital marketing company that specializes in landing page development. Whether your company wants a brand-new landing page or just a few tweaks to an already-existing one, HTML Pro is your best bet. You can also get customized pages for your marketing campaigns. With HTML Pro, high conversions are the standard!

Source: HTML Pro

3.WebFX

Are you looking for landing pages for your PPC campaigns? WebFX is a full-service digital marketing agency that specializes in designing landing pages for PPC campaigns. The company emphasizes market research to design custom landing pages that are tried and trusted to convert sales. With WebFX’s design landing pages, turning web visitors into sales is simple!

4.Uplers

Need an agency to design a landing page from scratch or revamp your existing one? Uplers does both! This platform is a leading marketing agency specializing in landing page design services. They provide personalized landing page designs that are effective, high-converting, and compatible across all devices.

Source: Uplers

5.Ashiqur Tech

Ashiqur Tech is a marketing firm that offers cross-industry digital solutions. They specialize in custom design landing pages that drive sales and help grow a strong customer base. The company focuses on a solid landing page strategy that includes comprehensive market research to enable the design of a custom landing page that performs. Also, no need to worry even in the late hours, as Ashiqur’s team is available 24/7!

6.Klientboost

Struggling to convert leads through social media campaigns? It’s time to collaborate with a digital service provider and expert landing page design service. There’s no better option than Klientboost—a reliable marketing agency that specializes in landing page design for businesses of all sizes. The company designs a captivating landing page, which is responsive, effective, and a sales generator. With Klientboost, you can finally say goodbye to outdated landing pages!

7.Apexure

If conversions are your primary concern, Apexure is one of the top landing page service companies to work with. The agency develops efficient landing pages that speed up the expansion of your business using tools like Unbounce, Hotjar, Google Analytics, and Mixpanel. AMP-powered pages are available for your mobile campaigns too! 

8.Linksture

No marketing plans are effective without attractive landing pages. And this landing page design service goes above and beyond to skyrocket your conversions! Linksture offers its customers creative landing pages that turn traffic into leads. Whether it be mobile app design, website landing page, or product design, this company has the experience, tools, and methods to drive results. 

9.Webcitz

Webcitz is an expert landing page design service with over 18+ years of industry experience. This landing page design service has experts who can handle landing page design for Shopify and WordPress. With them, result-driven marketing campaigns is the only solution for personalized landing pages! You can rely on design pages that are mobile-friendly and have visual elements.

10.Upwork

Upwork is a freelance marketplace where freelancers provide multiple services, and landing page design is one of them. On this platform, you’ll find individuals and agencies offering landing page design services at different price points. You can check out their profiles and client reviews before starting your project. There are many filters to find the talent you need, and UpWork has features for meetings, chat, calls, and time tracking. 

7 Landing Page Design Best Practices

While using a landing page builder makes creating a visually appealing landing page simple, there are factors you need to implement for result-driven landing page designs.

Let’s look at the seven best practices for landing pages:

1.Use Multiple Landing Pages

The purpose of the landing page is to drive sales by giving customers personalized information about your brand and what it offers. Given that, it’s important that your business has as many landing pages as the products or services it offers.

If your business offers three products, design landing pages for each. If there’s only one service to offer, one landing page will do the job. Having numerous landing pages allows your business to target a wide range of audiences with greater variation and creates awareness for all your products. 

You can also have multiple landing pages for different marketing campaigns like PPC, social media, email, or ads! 

2.Have a Clear Strategy

Ensure your landing page targets the right audience and conveys the proper message. An unclear strategy for landing page design will confuse your buyers and harm conversions. Define how you want web visitors to act on your landing page and what the purpose for creating each page is. 

We just explored having multiple landing pages to accelerate your lead generation and conversion rates. However, each page must have one specific purpose and promote one offering. Landing pages that market several offerings on page don’t perform very well because these pages lack direction. If you’re marketing an orange, apple and pear, each having it’s own sales promotion, customers won’t know which product to buy or which promotion to gain interest in.

 

3.Avoid Messy Designs

There’s no need to clutter your landing page with images and loads of components and styles. Stick to the basics and guide the client through your page to ensure that they may purchase your offerings! Remember, if you’re uncertain about certain elements or you’re not sure if you’re doing too much, use A/B testing!

4.Remove Obstructive Features

A potential consumer typically spends 10 seconds on a website before switching to another. Don’t risk scaring off web visitors quicker and avoid distracting elements that would divert customers from your CTA. Only introduce elements that benefit the buyer and direct them to conversion.

5.Design Effective CTAs

CTAs are the most crucial element of any landing page. These elements are the bridge between your web visitors and conversion. Therefore, designing effective CTAs is imperative for successful landing pages. 

While working on CTAs, avoid the following:

• Wrong placement: The placement of CTAs is essential. Don’t simply put it anywhere. Focus on places where the chances of visitors taking action are higher. For example, beneath testimonials or service sections. 
• Absence of commitment: Your CTAs have to be inspiring. Ensure they have content that proves value in your brand and motivates your buyers to convert. 
• Poor visibility: Use bright colors and letters so your CTA’s stand out. 

6.Use CRO for Landing Page Forms

Online forms are lead generation elements for landing pages. There are 4 types of forms that you can add to your landing page:

• Contact form: This form allows visitors to get in touch with your business by sending you a message and leaving their email address or other contact details.
• Customer feedback form: This form allows you to generate customer feedback. 
• Online quote form: This form is generally for customers who wish to inquire about your product or pricing. 
• Order from: This form let’s customers place an order from your landing page or website.

You can use tools like HubSpot, ClickUp form, Popupsmart to create engaging online forms for your landing pages. 

7.Track and Measure Consistently

Once you’ve perfected your landing page designs and added the lead generation elements you need, it’s time to track and measure your landing pages. You use tracking analytics for A/B testing, but also to analyze your landing page design performance after publishing each page. It’s vital to stay in tune with your landing page metrics to ensure you achieve your desired outcomes. If your landing pages aren’t performing well, you’ll have the data needed to make rapid changes and guide your campaign to success.

These are the metrics to track for landing page designs:

• Conversion rate. How many web visitors arrived on your landing page and converted into leads through your CTA?
• Cost per conversion. How much does every conversion cost you vs. how much profit you generate from every conversion?
• Page views. Which landing pages have the most and least web traffic?
• Bounce rate. How many web visitors get to your landing page and exit the page without interacting with its content or navigating your website? 
• Sessions by source. Which channels do your web visitors use to arrive on your landing page? 
• Average time spent on page. How much time does each web visitor spend on your landing page before leaving or converting? 
• Form abandonment. How many web visitors don’t complete your landing page forms?

Conclusion

Landing pages are an essential component of every marketing strategy. These pages are created for marketing campaigns to encourage lead generation by capturing web visitors’ contact details.

We’ve covered some of the best landing page design services, including Fiverr, UpWork, Klientboost, and Linksture. We’ve also covered the top 4 landing page builders to help you create landing page designs that maximize your brand awareness, lead generation, and conversions. Choose any of these landing page design services and accelerate your brand!

References

Cience: Top Landing Page Statistics to Know in 2024

Bluleadz: The 50 Best Landing Page Statistics (2021 Edition) That Help Drive Conversions

WordStream: What’s a Good Conversion Rate? (It’s Higher Than You Think)

HubSpot: The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]