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Keep seeing the same 3 digital marketing experts in your LinkedIn feed?
Or is your digital marketing strategy starting to look a little templated these days?
Digital Marketers are some of the most versatile and creative professionals around, and they operate in such a broad, ever-changing landscape.
We’ve curated a list of global experts and influencers who will broaden your outlook, bring some fresh inspiration to your daily feeds, and open your world up to what’s happening in other markets.
Discover experts and influencers in content marketing, SEO, artificial intelligence, social media, blogging, and more in our list of Top Global Digital Marketing Experts and Influencers You Should be Following.
Ann HandleyAnn Handley is a digital pioneer, Wall Street Journal best-selling author, co-founder of ClickZ, and Head of Content at MarketingProfs. She’s been named 1 of 7 people shaping modern marketing by IBM and she is also notably the world’s first Chief Content Officer! Want to improve your content writing skills? Ann’s blog is the perfect starting point.
“If you aren’t having fun creating content, you’re doing it wrong.” - @AnnHandley Click To Tweet
Brian Dean is known as an SEO Genius and is an internationally recognized thought-leader in SEO with an award-winning blog. Even Entrepreneur Magazine named him a “brilliant entrepreneur” – now that’s saying something! Want to improve your SEO and blog copy skills? Follow Brian’s Dean’s famous blog Backlinko for invaluable SEO and link building resources.
“SEO isn’t about content creation. It’s about content promotion.”
Neil PatelNeil Patel is the co-founder of Crazy Egg and Kissmetrics, and his goal is to teach one new marketing tactic each day – his YouTube channel has already accumulated over 14 million views. He is a New York Times best-selling author and has received numerous accolades for his successful ventures – including being recognised as a top 100 Entrepreneur Under the Age of 35 by the United Nations.
“Don’t expect things to be handed to you or for doors to open up when you want them to. You have to be a go-getter and if you aren’t one, you better learn how to become one.” – @NeilPatel Click To Tweet
Want to improve your digital marketing and SEO skills? Subscribe to Neil Patel’s YouTube Channel for a daily dose of practical tips.
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Alvin HusseyAlvin Hussey is the Commercial Director at Beano Studios (yes, the children’s comics) – a “new content business” which curates and delivers content for kids and families. He is a keynote speaker, digital marketing influencer and was previously part of an award-winning social marketing agency.
If you’re looking to “think more kid” and learn more about how to create, curate and distribute kid-friendly content, follow Alvin’s work at Beano Studios and his talks on social media.
Lilach BullockLilach Bullock is a well-known London-based content marketing expert, strategist, professional speaker and social influencer with a long list of accomplishments. She has featured on both Forbes and Oracle’s lists of top social influencers, and is an Amazon best-selling author of 3 books.
“If you’ve been using content marketing for a reasonable length of time, you have one of the best tools for coming up with great content ideas right under your nose: your analytics.” - @lilachbullock Click To Tweet
Looking for a mentor in the digital marketing space? Follow Lilach’s blog and LinkedIn page which are both rich resources for digital marketers covering SEO, social media, content marketing, productivity, business development, and much more.
Kirsty HulseKirsty Hulse is the founder of ManyMinds – one of the first digital agencies to be made up exclusively of remote freelancers. She is an SEO and content marketing expert, a keynote speaker, creativity trainer, and best-selling author.
Looking to grow your confidence and creativity? Kirsty’s talks and workshops cover SEO, content marketing, creativity, confidence, entrepreneurship – all with a dash of humour.
Jeff BullasJeff Bullas is one of the top digital marketers in the world. He is a respected keynote speaker, entrepreneur, and best-selling author. He has been named by Forbes as a Top Influencer of Chief Marketing Officers and was listed on Entrepreneur’s Top 50 Online Marketing Influencers to Watch. Onalytica (a tool we featured in Top 7 Influencer Relationship Management Tools) named him #1 Global Content Marketing Influencer.
Looking for in-depth digital marketing advice from a trusted expert? Jeff’s blog covers social media video content, analytics tools, marketing tips, data visualisation, content marketing, and much more.
Astrid KramerAstrid Kramer is an SEO consultant, brand manager, UX enthusiast and speaker based between Germany and Spain. She has been active in the digital marketing space for over 12 years in the field of SEO, online marketing and UX. She currently works as a consultant across big brands and international agencies, and speaks at digital marketing conferences around the world.
“Forget yourself, your product and your fancy technology. Just focus on your user and [their] intent. As long as we don’t really understand our customers and don’t see what they need and want, we won’t be successful, no matter how good our targeting or how smart and sophisticated our SEO strategy is.”
Karl GilisKarl Gilis is one of the top most influential conversion experts in the world according to PPC Hero. Based in Belgium, Karl lectures at universities, runs a conversion optimisation agency (AGConsult.com) and regularly speaks at digital marketing events – as a UX comedian!
His blog is an in-depth resource for digital marketers and focusses on usability, user testing, conversion tips, copy and content tips, SEO and so much more.
MC: Your predictions for digital marketing trends in 2020?
KG: Fuck trends. That’s one of the biggest problems with marketing. They love to go from trend to trend, from tool to tool. The result of that is bullshit marketing. Really successful companies don’t jump on new trends all the time.
So that’s the one trend you should follow: focus on your customer.
MC: What do you consider are the most important fields in Digital Marketing at the moment?
KG: User research. Get an in-depth knowledge of your customer and prospects. Not based on charts and numbers. But in-depth qualitative research. Happy customers grow companies.
MC: What are your thoughts on brand ambassadors / ambassador marketing?
KG: Yep. Happy customer = ambassador for your brand. It’s always been like that and it will always be like that. But it should be genuine. Not the fake ambassadorship by so-called influencers. Don’t invest in influencers as a company. Invest in customer happiness and you will have ambassadors for free.
MC: A word of advice for young digital marketers?
KG: Go out and talk with clients. The day you say ‘I know our customers; I don’t need to research anymore’ go find yourself another job. Never sit in a meeting thinking what a client would do. Go out and research.
Dan Petrovic is the owner and Managing Director of Dejan Marketing and is one of Australia’s best-known names in SEO. He is a respected digital marketing speaker, lecturer, and web author.
Want to follow the latest news and updates on technical SEO without the noise? Follow Dan’s to-the-point detailed blog posts and LinkedIn updates.
Joe PulizziJoe Pulizzi is the founder of CMI – the Content Marketing Institute and Content Marketing World. He’s an award-winning author, digital pioneer, keynote speaker, and fundraiser for the Orange Effect Foundation – an organization founded by him and his wife to help children with speech disorders.
MC: What do you consider the most important fields in Digital Marketing at the moment?
JP: Social Media. Marketers need to decide how much control they are willing to give to these platforms.
AI – Marketing and AI is going run through our industry like a freight train. We better be prepared.
Content Marketing – Not all companies will have content marketing strategies…only the innovative ones with real growth potential.
MC: Your thoughts on brand ambassadors / ambassador marketing?
JP: Employees have always been the best marketing for companies. Brands can either choose to leverage this or not. Most choose not to.
MC: A word of advice for young digital marketers?
JP: Stay off social media as much as possible and value the time you have to experience life and relationships with others outside the screen.
Liraz Rahmin PostanLiraz Postan, based in Israel, is a digital marketing expert and former SEO Director at Outbrain. She is a specialist in SEO and content strategy for both B2B and B2C and is regularly invited to speak at digital marketing conferences around the world. She is an author at major digital marketing sites such as SEMRush and MarketingProfs.
Looking for SEO case studies and insights, writing tips and digital marketing conference recaps? Follow Liraz’s blog and her SEMRush Webinars.
Mike SaundersMike Saunders is the CEO of South Africa based digital marketing and social media agency DigitLab. He is an author and well-known keynote speaker. His blog covers entrepreneurship, content, industry news and includes great advice for small business owners. Mike’s presentations are a great source of insights into Millennial marketing, culture, tech and much more.
“Content may be king but a king on a chessboard means nothing without the other pieces.” - @MikeSaunders Click To TweetMC: What do you consider the most important fields in Digital Marketing at the moment?
MS: Social CRM, AI user experiences, developing brand utility through online tools.
MC: What are your thoughts on brand ambassadors / ambassador marketing?
MS: Brands must look to nurture long term brand trust instead of buying short term influence. Influencers have ended up selling space on their feed instead of partnering with brands to influence their market positively.
MC: A word of advice for young digital marketers?
Critically assess the problem your client faces. Solve their problem first, then implement the digital solution. Too many businesses fail because they implement technology first without considering the solution to their problem correctly.
Rand FishkinRand Fishkin is a leading SEO expert and entrepreneur, best known for being the CEO and co-founder of the SEO software company, Moz.
He then went on and founded SparkToro, a software company that offers audience assessment and intelligence software, allowing marketers to better understand their target audiences.
He is also an author and well-known keynote speaker around the world, offering talks and training on marketing and entrepreneurial topics.
TLDR: Top Content Marketing & SEO Experts to Follow
Shane BarkerShane Barker is a leading digital marketing consultant in the marketing world today. He offers his services to fortune 500 companies, including many A-list celebrities and influencers who are trying to promote digital products.
He specializes in influencer marketing, content marketing, SEO, product launching, sales funnels, targeted traffic, personal branding, and website conversions.
He is also the CEO and Co-Founder of Content Solutions, a well-known content marketing agency.
Donna MoritzDonna Moritz is a social media keynote speaker and visual content strategist, known for her unique content/visual story-telling training. She is considered as being one of the leading visual content experts in marketing and tourism in the world today.
If you’re searching for a blogger who knows what she’s talking about- Donna is your lady! Her award-winning blog, Socially Sorted was listed in Forbes as one of the “Top 5 Blogs You Need to Know About in 2019.”
Neal SchafferNeal Schaffer is one of the top social media influencers today, known for his popular books, blog articles and training guides on digital and social media marketing.
He started his marketing agency PDCA social, through which he offers specialized training in helping Japanese companies with North-American and English-speaking, digital and social media marketing.
He also offers social media marketing strategy and onsite social media consulting and coaching, amongst other training, to both large and small enterprises. He has also written some popular books.
Steven BartlettSteven Bartlett is the CEO and founder of Social Chain – one of the largest social-first digital agencies with offices in the US, UK, Europe and Australia. Steven’s blog and podcast covers a broad range of topics such as business tips, social media, media trends, and his lessons in entrepreneurship.
Searching for social media thought-leadership and business advice for 20-somethings? Subscribe to Steven’s podcast called The Diary of a CEO which is a refreshingly honest take on being a 26-year-old CEO of a rapidly growing disruptive social media agency.
Nicky KrielNicky Kriel is a social media expert, trainer, international speaker, content creator, and best-selling author. She has been ranked amongst the Top 10 UK Marketing Influencers and has been featured on Huffington Post, Guardian, and Inc.
Nicky’s content and talks are perfectly suited for novices, small business owners, and those wanting to learn more about Twitter marketing.
Jo SaundersJo Saunders is a LinkedIn marketing expert, strategist, trainer and speaker. She coaches businesses and individuals and is best known for demystifying LinkedIn with her online and in-person training workshops.
Need a mentor to help you with your business and professional LinkedIn presence? Jo’s blog offers an up-to-date stream of content which covers everything from LinkedIn video and thought-leadership to some back-to-basics social media refreshers.
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TLDR: Top Social Media & Influencer Marketing Experts to Follow
Elizabeth MarstenElizabeth Marsten is the Senior Director of Strategic Marketplaces Services at Tinuiti, the largest independent performance marketing agency across the Triopoly of Google, Facebook, and Amazon.
She specializes in e-commerce PPC, product ads, paid search, marketplaces, SEO, content, analytics, and social media marketing.
She is also known for her leading authority around how Amazon ads function, and is a leading industry speaker and author.
Purna VirjiPurna Virji is one of the most influential PPC experts in the marketing world today. She currently works as the Senior Manager for Global Engagement at Microsoft, and has over 13 years of experience in driving revenue and training under her belt.
Purna is often a keynote speaker at many high-profile conferences across the globe and travels extensively to train people in PPC, AI, voice search technologies and machine learning.
In 2019-2020 she was awarded the US Search Personality of the Year award and in 2016, she was named by PPC Hero as the #1 Most Influential Expert in the world.
Amit Anthony KheraAmit is the founder and managing partner for OAK Digital– a full-service digital marketing and social media agency based in New York City.
Through OAK Digital, Amit focuses on using his skills to consult to DTC founders, including helping leaders in performance-based marketing.
He also has expertise in growth marketing and compiling effective affiliate partner strategies.
TLDR: Top Performance Marketing and PPC Experts to Follow
Tomer AharonTomer Aharon is best known as an innovative SaaS developer and entrepreneur.
He is the co-founder of the well-known SaaS product Poptin, including Prospero and Premio. Poptin is built to assist website owners in optimizing their visitor reach and leads, by turning casual visitors into subscribers and paying customers.
He also co-founded the digital marketing agency, ECPM Digital Marketing, which offers SEO, pay-per-click management, website and landing pages design, social media marketing, as well as graphic design and branding.
Yam Regev is a well-known marketing consultant with over 15 years of experience in many marketing disciplines. He is also the co-founder of the AI software, Zest as well as a lecturer for the 8200EISP non-profit accelerator.
Yam’s primary expertise is in marketing leadership, both for B2B and B2C organizations. He also offers expert guidance, in creating marketing strategies, planning brand marketing from inception, and compiling large-scale demand generation activities.
Brian Solis“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”
Brian Solis is a leading anthropologist and futurist, he’s also an award-wining author, blogger and keynote speaker. Although most digital marketers who follow him know him as the principal analyst at the digital analyst group Altimeter.
He’s been named one of the “greatest digital analysts of our time”.
Jay BaerJay Baer is best known as the founder of Convince & Convert. He is a New York Times best-selling author, a renowned digital marketer, customer experience expert, and keynote speaker. Want to work smarter? Follow his Social Pros Podcast which won Best Marketing Podcast at the Content Marketing Awards.
Shama HyderShama Hyder has been called the “Zen Master of Marketing” by Entrepreneur Magazine, and the “Millennial Master of the Universe” by Fast Company. She’s an award-winning digital marketer, author, CEO, and keynote speaker. She specialises in entrepreneurship, digital marketing, and social media. Shama has been included in the Forbes 30 under 30 list of movers and shakers, and the list goes on!
Looking to get some fresh new insights in your LinkedIn feed? Follow Shama on LinkedIn for her articles on marketing, branding, leadership, and entrepreneurship.
Leonard KimLeonard Kim is considered one of the top digital marketing influencers and branding experts around. If you’re looking to keep up with the latest digital marketing trends, then you’ve gotta follow him!
Leonard is one of the most followed TED speakers, going through topics such as business mindsets, influencer marketing, personal branding, how to launch a startup, and marketing yourself on LinkedIn.
He is also listed by Forbes as being a Top Marketing Influencer, and as a Top Digital Marketer by Inc. Magazine. From small beginnings, he sure has come a long way and has quite a unique story to tell.
Lisa LarterLisa Larter is a renowned business coach, consultant and social media strategist.
She is also a sought-after keynote speaker and the founder and CEO of the Lisa Larter Group.
Lisa uses her set of skills and years of experience in retail, wireless, sales and marketing, to help business owners merge modern marketing tactics, with effective business strategies.
Guy KawasakiGuy Kawasaki is best known for his major marketing role at Apple during the 1980s and now works at the online graphic designing company Canva.
He describes himself as being the “chief evangelist” at Canva.
He has many years of experience behind him in innovative thinking, entrepreneurship, social media, and marketing.
He is also a brand ambassador for Mercedes Benz and runs the popular podcast, called Remarkable People, in which he interviews people such as Jane Goodall, Woz, Stephen Wolfram and Arianna Huffington.
Oli GardnerOli Gardner is the co-founder of Unbounce – a leading landing page platform that requires no coding skills. He is one of the leading digital marketing speakers in the world and his talks are highly sought-after for both the content and his unique, energetic style.
Want to join his mission to rid the world of “marketing mediocrity”? Watch his famous Landing Page Sessions! Oli covers everything from Conversion-Centered Design to “finding the squeaky wheel” in your marketing campaigns.
Amy PorterfieldAmy Porterfield is a leading digital marketing expert who helps businesses and entrepreneurs with fine-tuning their strategies with a focus on growing social media pages and email lists. Her best-selling online course and podcast provides practical and actionable guidelines for marketers with her signature “action-by-action” approach.
She has been included the Forbes List of Top 50 Social Media Power Influencers and has been featured on Entrepreneur Magazine, Mashable, Fast Company, and Social Media Examiner. In 2011, she co-authored Facebook Marketing All-in-One for Dummies.
Katie KingKatie King the CEO of digital agency Zoodikers, and management consultancy AI in Marketing based in London. She is a published author, keynote speaker and consultant on Artificial Intelligence (AI) and digital transformation. She has over 30 years’ consulting experience and has advised many of the world’s leading brands and business leaders.
Katie has authored one of the definitive guides to AI in Marketing: Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge.
“According to the World Economic Forum, the best skills to focus on will be complex problem solving, critical thinking and creativity.” - @Katieking Click To Tweet“We’re witnessing a new paradigm in marketing, as AI impacts every aspect of marketing, from market research to ambassador marketing. If we look ahead to 2020, the customer will, or at least should be, at the center. Tools using machine learning (part of the AI family) are allowing banks, retailers and many other organizations to provide less homogenized and far more personalized marketing. The key will be tailoring products and solutions to meet customer needs.
Digital marketing will evolve dramatically over the coming 2-5 years. The pace at which this takes shape will depend on that company or agency’s approach to risk; its ambition and the nature of the competitive landscape. Tasks will change as further AI focused automation reduces the burden of mundane tasks.
David BainDavid Bain is a digital marketing industry veteran, podcast producer, and the founder and host of Digital Marketing Radio. He is currently the Head of Marketing Courses at AVADO, and hosts SEMrush’s Marketing Scoop podcast.
Astha KalbagAstha Kalbag is a Marketing Science Expert at Facebook, and is based in Singapore. She is an international speaker, thought leader, and one of the brightest young digital marketing experts in Asia. Astha has been included in expert lists and awards such as the Top 50 People in Digital in Asia (The Drum) and the World’s Smartest Digital Marketing Leaders (World Marketing Congress).
“Digital will not just mean digital marketing. Business models need to be reinvented with digital as the growth engine that sits at the core of all business activity”. “Marketing will no longer be seen as a cost centre but instead as a growth centre – a key, unquestioned driver of business revenue”.
If you’re in need of fresh insights, case studies and digital marketing inspiration, follow Astha’s marketing blog: Mooketing.
Simon KempSimon Kemp, based in Singapore, is the founder and CEO of Kepios and founder of Data Reportal – a trusted resource of free reports with data, insights and digital trends from around the globe. He is the author of one of the most highly anticipated Digital Reports in the industry.
Simon has been recognised as one of Asia’s most influential digital marketers by CMO Asia Magazine, and is one of the most widely respected analysts in the region. He is a contributor to various digital news sites such as TheNextWeb, WeAreSocial, and HootSuite and is a source of insight for many top internet marketing companies.
Looking for the latest digital stats across the globe? Follow Simon’s reports on WeAreSocial.
Fernando AnguloFernando Angulo, based in Prague, is the Head of International Partnerships and a sought-after keynote speaker at SEMRush. He blogs in English and Spanish and covers a variety of topics including B2B search marketing, influencer marketing, content marketing, e-commerce and SEO
If you’re looking for practical SEO and content guides, follow Fernando’s webinars and posts on SEMRush.
Christian FarioliChristin Farioli is a digital marketing strategist, consultant, lecturer, speaker, and agency CDO based in Dubai. He has a background in SEO, PPC, mobile marketing and analytics. According to the International School of Communication, Christian has so far trained more than 3,500 marketing managers in the GCC region.
“Digital marketing is getting customers using only the computer and internet. Today we have a big challenge to face: Google, Facebook, and every program and social we can think of, one day will disappear for sure. This world is evolving really fast and we need to be prepared and clever enough to use the tools we have to help generate sales and to find a way to use them intelligently.” – Christian Farioli
Dylan KohlstädtDylan Kohlstädt is a digital marketing expert based in South Africa. She is the founder and CEO of Shift ONE, a digital marketing agency, and the Digital Marketing Academy which provides digital marketing training to entrepreneurs and marketing managers.
If you’re looking to expand your knowledge in Digital Marketing and entrepreneurship, follow her YouTube channel #AskDK where she personally covers topics such as social media, video marketing, productivity and entrepreneurship.
MC: What do you consider the most important fields in Digital Marketing at the moment?
DK: I believe the most important fields in digital marketing right now to be explored, is community marketing. Work out how you can create a digital and physical community where you add value, and where you create loyal and passionate followers, who also happen to buy from you too.
MC: What are your thoughts on brand ambassadors / ambassador marketing?
DK: I’m a big fan of ambassador marketing – I prefer it to influencer marketing, in that an ambassador doesn’t have to have a huge following, they just have to be a real user, who uses your product and who other users, who are just like them, can identify with quickly and easily. Turn them into posters and put them up on your stores, videos, websites, ads.
MC: A word of advice for young digital marketers?
DK: Try to specialise in one field and master it better than anyone else out there.
Mark Kaigwa is based in Kenya and is the founder of Nendo, a strategy and storytelling consultancy. He is a well-known digital marketing expert, renowned speaker, and entrepreneur. He was named as one of the Top 30 Under 30: Africa’s Best Young Entrepreneurs by Forbes. His blog on Nendo is a valuable digital marketing resource covering Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, as well as research.
Looking for insights into digital in Africa? Follow Mark’s YouTube channel Digital Africa with Mark Kaigwa.
Gary VaynerchukIf you haven’t seen Gary Vee’s videos in your LinkedIn timeline, are you even a digital marketer? We’re joking of course, but there’s no doubt that Gary Vaynerchuk is a huge digital marketing influencer. He is the chairman of VaynerX, a media and communications holding company, and the CEO of VaynerMedia.
In need of some straight-talking, no nonsense advice? Catch Gary Vee’s regular video series – DailyVee which covers social media marketing and entrepreneurship.
“If you’re not putting relevant content in relevant places, you don’t exist.” @GaryVee Click To TweetTLDR: Top Digital Marketing Experts/All-Rounders to Follow
Our diverse list of top global digital marketing experts and influencers will continue to grow, so check for updates regularly.
Through digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable, getting the maximum value out of your marketing dollars. More on digital marketing in the full article. Neil Patel is one of the most influential digital marketing experts out there in 2024. Neil Patel is co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. More on Neil Patel in the article. Search Engine Optimization (SEO) is the most common digital marketing strategy that helps increase organic traffic to your website. Read more on digital marketing in the full article.
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