16 Best SaaS Marketing Agencies in North America and UK [2024 Full Review]

Building a profitable software as a service (SaaS) company is challenging, and the SaaS industry is growing fast. It is projected to grow from $273.55 billion in 2023 to $908.21 billion by 2030, at an impressive 18.7% CAGR!

Effective marketing is crucial for success in this rapidly expanding, ever-more competitive space. That is where specialized SaaS marketing agencies come in!

SaaS marketing agencies specialize in promoting SaaS brands and products, using services and strategies tailored to the unique challenges faced by SaaS brands in an increasingly competitive market.

In this detailed review, we present the best SaaS marketing agencies in the US and UK for both B2C and B2B SaaS brands.

We also cover what a SaaS marketing agency is, why you need one, the most common SaaS marketing services, and how to choose the best SaaS marketing agency for your business.

Let’s dive in!

What is a SaaS Marketing Agency?

A SaaS Marketing Agency is a specialized marketing firm that provides services to Software-as-a-Service (SaaS) companies, which require specific marketing strategies to overcome the unique challenges of promoting SaaS brands and products. 

Why Do You Need a SaaS Marketing Agency?

The SaaS industry is fast-evolving and highly competitive, with the added challenge of promoting intangible products with no physical presence to a well-informed and discerning audience. 

SaaS marketing agencies offer strategies and services tailored to the specific needs of SaaS businesses, including digital advertising, content marketing, SEO, social media management, email marketing, and more. 

They aim to increase brand visibility, attract and retain customers, build brand authority and trust, and drive revenue growth in the dynamic, densely packed, and competitive SaaS industry.

8 Best SaaS Marketing Agencies in North America

1.Straight North

Straight North is a full-service agency specializing in SaaS, FinTech, e-commerce, and B2B marketing.

Straight North offers a comprehensive range of services, including SEO, PPC, and web development, to serve every aspect of your SaaS marketing strategy.

It has a large team of experienced marketing experts with a diverse range of skills, including SEO specialists, SEO coordinators, content marketing specialists, internet marketing specialists, a development team, and a dedicated growth team.

As such, Straight North has the depth and breadth to manage complex, multi-front campaigns that deliver continuously improving results.

Straight North is ideal for growth hacking and helps growth-minded, small, and middle-market businesses achieve their objectives and generate leads and revenue.

In addition to a strong focus on growth, SEO optimization, and web development, Straight North has extensive expertise in marketing pipelines.

They will thoroughly analyze your sales funnels and provide all the insight and essential services you need to grow your B2B business.

Transparency, custom performance reporting, and high-touch client service are central to its ethos.

They provide real-time updates on campaign progress, key metrics, and actionable insights for campaign optimization.

Straight North is an excellent choice for growth-focused SaaS brands that need a strong marketing strategy and expert campaign deployment to generate revenue and achieve meaningful results. 

2.Kalungi

This SaaS marketing agency provides a full-service SaaS marketing solution for B2B businesses. To generate optimal results for your business, Kalungi follows a B2B playbook known to work. 

SaaS companies can outsource an entire marketing team from Kalungi to help start, scale, and grow their business. This agency will also help you outsource, vet, and train employees you bring on board. Kalungi is a brilliant choice for businesses who want an agency to help them from start to finish.

 

3.NoGood

NoGood is the ideal company for maximum company growth. This SaaS marketing agency has helped countless startups and established businesses multiple their conversions and reach their objectives.

NoGood will appoint with you a “growth squad”. Each team member only works with a few clients to invest maximum focus into your brand. Although this SaaS marketing agency has only been around for just over four years, many popular businesses have benefited from their expertise. 

4.Single Grain

This SaaS marketing agency has worked with many SaaS companies. Now they have competitive expertise on how B2B and B2C SaaS companies can achieve their objectives. 

What makes Single Grain unique is that they have their own SaaS software-Clickflow, proving that Single Grain understands what SaaS companies need. Also, this SaaS marketing agency offers free consultations to get the ball rolling!

6.Heinz Marketing

This SaaS marketing agency optimizes B2B marketing and sales to accelerate your revenue and develop a predictable pipeline. The innovation, strategy, and data behind Heinz Marketing’s methods enable its clients to deliver a phenomenal customer experience. And identify who their target audience is.

To top it off, Heinz Marketing also has over 5 different awards for its quality service and expertise. 

7.Huemor

If you’re looking for a SaaS company with a signature flair, Huemor is what you need. This agency prides itself on not being a generalist but rather specializes in a handful of areas to provide the best results. 

Huemor also claims to onboard a limited amount of clients each year, so each client receives high-quality service. Partnering with this agency will teach you a lot. Huemor educates its clients on each of its marketing procedures.

8.Refine Labs

Refine Labs uses a customer-centric strategy for its marketing efforts, and businesses can highly benefit from this. This SaaS marketing agency provides businesses with resources and marketing techniques for high-converting sales funnel and advertising efforts.

Refine Labs has a well-rounded variety of services ranging from sales funnel fundamentals to advanced marketing techniques. 

8 Best SaaS Marketing Agencies in the UK

1.CoBloom

CoBloom doesn’t just offer marketing services for any ol’ business. No. This agency specializes in SaaS companies and only those. This SaaS marketing agency has essential resources for businesses to ascend the ranks and multiple their conversion rates.

CoBloom has developed over 100 SaaS solutions, and the company has founded, bootstrapped, and sold a SaaS company too. 

2.UpRaw Media

Like Cobloom, UpRaw Media focuses exclusively on SaaS companies. This SaaS marketing agency also clarifies that they understand each brand is different and requires a unique marketing approach.

UpRaw aims to create a whole new standard for performance marketing, to put clients ahead of profits, and deliver impressive solutions within a small team. Although the headquarters are in Amsterdam, UpRaw Media has offices in London. 

3.The Brains

The Brains helps tech and SaaS companies experience optimal growth from their resources and objectives. This SaaS marketing agency uses a blend of online advertising, automation, and content marketing to drive leads.

The Brains has helped App developers, Fintechs, Service delivery platforms, and Satellite analytics firms. From this agency’s efforts, clients improve their ROI by 5 times and reduce their marketing costs by 50%. 

4.Gripped

Gripped is a relatively new SaaS marketing agency that steers away from complex strategies and develops simple solutions that drive businesses maximum conversions.

Both founders of Gripped are seasoned marketing experts with over 30 years of combined experience.

This agency also offers various free resources for SaaS companies, and they will audit your marketing strategies for free. 

5.Aspectus

6.Xander Marketing

As a full-service SaaS marketing agency, Xander Marketing provides ample training resources and flaunts endless customer success stories. You can rely on Xander Marketing to guide you from the beginning stages of your business to its exponential growth.

Businesses get a free consultation to get started. From there you can decide which of their packages suits you best. 

8.JRD Group

JRD Group has been around for quite some time. Because of that, many companies around the UK rely on their expertise. This SaaS marketing agency does the job 100% for you and implements long-standing strategies.

Over 7 different organizations including, HubSpot and Google, have certified JRD Group. Within 12 months, clients of JRD Group increased their website traffic by 191% and lead generation by 654%. 

What SaaS Marketing Services Do Agencies Offer, and Which Channels Do They Use?

Here are some of the SaaS marketing strategies and SaaS-specific marketing services to look out for when you’re choosing an agency to work with:

Content Marketing

Content marketing is essential for any successful SaaS marketing strategy and can drive brand awareness, the establishment trust, authority, and credibility, as well as lead generation, customer acquisition, and customer retention.

A well-planned and executed content marketing strategy will put your SaaS company on the map and position it properly for success.

Reducing customer acquisition costs (CAC) is one of the areas where content marketing is critical for SaaS companies. Most SaaS companies focus on converting a set percentage of their users into paying customers. The revenue generated from that percentage of customers covers the cost of free or trial users.

Search Engine Optimization (SEO)

It is essential that your SaaS solution is easily discoverable to potential customers using search engines to explore and compare their options.

A good SaaS agency will be able to provide guidance and SEO services to help your solution rank high in organic search results. This can be within your content marketing strategy, or stand-alone to optimize your website and existing pages. 

Paid Search and Pay-Per-Click (PPC) Ads

You can’t rely solely on organic traffic, especially in the beginning, and a good SaaS marketing agencies will help you optimize your PPC and paid search ad campaigns. Using paid search you can change your ads, budgets, and bid amounts every day, to generate lead without running over budget.

As PPC ads cost only per click, there is minimal to no wasted ad-spend. Your SaaS marketing agency to develop your PPC ads, manage them and analyze the analytics to determine if the PPC ads deliver your desired results. 

Growth Hacking

For any SaaS company to grow their brand, multiply their profits, and extend their reach, properly applied growth hacking is a hugely valuable solution. Your growth strategy is a push in the right direction, increasing the awareness about your brand and reaching the right consumers for your SaaS offering.

Video Promotion

With 83% of marketers reporting that video marketing gives them an excellent ROI, it’s easy to see why SaaS companies use video promotion.

Using video marketing, SaaS companies can create an immersive experience to advertise their products. Doing this provides clients with an accurate and expressive idea of what to expect.

YouTube is the most refined and reliable platform for video promotion. A SaaS marketing agency will find no problem optimizing your YouTube videos for the best results.

Source: Erin On Demand

Lead Generation

Using advanced lead generation software and demonstrated strategies, a SaaS marketing agency will help your business grow.

To do this, agencies will use data-driven insights to identify your target audience and use various the marketing channels to reach and attract the right buyers. 

Email Marketing

Once you have your content engine running smoothly, shift your focus to email marketing.

85% of B2B marketers use email marketing software, making it the second most used software for digital marketing. It’s not a shocker why so many marketers use email marketing, as this channel allows businesses to keep their audience engaged and interested.

Referral Marketing

Referral marketing is one of the best ways to reach the relevant SaaS buyers in your target audience. Referrals come with an added level of trust, and when they come from a peer the professional trusts or respects, they carry even more weight. SaaS is a highly competitive space that is almost entirely digital.

Referral marketing adds a more tangible, human dimension that makes it easier to form and nurture relationships with your leads and clients. A SaaS agency will have the expertise to help you leverage referrals, either through a dedicated referral marketing strategy or as part of your broader marketing efforts. 

Retargeting Ads

Retargeting is an effective method to reach website visitors who left your site without taking your desired action.

Retargeting technology allows you to track your web visitors after they’ve left your site via cookies. You can re-target your ads at them on other websites they frequently visit.

This strategy places your brand in front of consumers for a second time, to convince them to take your desired action. For consumers who’ve forgotten about your service, you can remind them and persuade them to return to your website.

How to Evaluate and Choose a SaaS Marketing Agency

The SaaS marketing agency you choose will determine if your business experiences results. These are the most important aspects to consider when choosing a SaaS marketing agency:

• Reporting: You’ll be paying your SaaS marketing agency a lot of money. So, they should deliver regular reports. Whether they give you a weekly or monthly report, you need to review the work they’ve completed. These reports will indicate if the agency is moving closer to your objectives.

• Setting goals: A SaaS marketing agency that knows what they’re doing will start the process by setting goals. Having goals gives your business and the agency a direction. A direction makes it easier to cultivate strategies for your company. 
• Internal processes: An ideal SaaS marketing agency follows powerful processes for all its marketing activities. If your agency suggests a marketing strategy they should also provide you with a set procedure on how to do it.
• Case studies and testimonials: How do you know your SaaS marketing agency can really double your return on investment (ROI)? Check what other clients say about this agency! If you can find credible case studies showing how the agency helped different businesses, you can consider hiring the agency.
• Types of brands they’ve helped: Not all SaaS companies are the same, and you need to hire an agency whose worked with companies in your industry. This experience shows that the agency understands the audience, demand, and marketing strategies for your industry.
• Experience: Some entrepreneurs don’t mind working with a company that hasn’t been around for a long time. Regardless, it’s generally better if the company has been around for a while. This means they’ve had a great deal of experience to master their services.
• Content marketing: This is the lifeblood of a professional SaaS company, and for good reason. Your content is the primary “bridge” between you and your customers to cultivate consumer relations. The SaaS marketing agency you choose must understand the best methods for content marketing to help you achieve your objectives.
• Website development and design: As a SaaS company, your website is vital. Your agency should have a strong background in website development and design to solve this. Look for agencies that use attractive, evergreen designs for websites rather than dated styles and templates.
• How they market themselves: How your agency ranks on Google and YouTube reflect how well their own marketing strategy works. Examine their website, social media pages, and CTA’s to determine whether they can do what they claim they can.
• The professionals: It’s not only essential that the people you’ll be working with are affirmed experts, but you should also get along with them well. These people will help you build your business, so you need to creatively and professionally work well together. To find out if the team members are indeed experts, look them up on social media.

Final Thoughts & Our Best Picks for SaaS Marketing Agencies

A SaaS company is not like any business. These organizations require much more marketing, engagement, and sales efforts. However, with the help of an agency, a SaaS company can quickly get on its feet and expand. 

All the SaaS marketing agencies we reviewed have their own set of strengths and weaknesses. But from all the best choices in North America, the one we have to recommend the most is SmartBug Media.

Aside from SmartBug’s impressive collection of certifications and recognitions, the agency provides a valuable range of services. Nothing is missing from SmartBug’s toolkit, and the company has a vast amount of happy customers who agree.

As for the SaaS marketing agencies in the UK, our favorite agency is The Brains. Not only does The Brains specialize in SaaS companies specifically, but the agency demonstrates outstanding results from its cases, too. Also, the company offers all the essentials to establish and expand a successful SaaS company. 

References

DevSquad: 60 SaaS Statistics and Trends for 2024

ReportLinker: Cloud Computing Market by Service, Deployment Model, Organization Size, Vertical And Region – Global Forecast to 2025

Statista: Advertising revenue of Google from 2001 to 2022

Wyzowl: Video Marketing Statistics 2024

Invespcro: SaaS Customer Acquisition – Statistics and Trends